Women's Heritage Walk - Case Study

The WOMEN’S HERITAGE WALK from Al Ain to Abu Dhabi honors the women of the United Arab Emirates who made this journey twice a year not so long ago. Fifty participants retrace this historical trek every year to honor the women who helped sculpt this country.

This experience is a celebration of the past and an invitation to shape a vibrant future. Culture is assimilated. The heritage of this region passed down through traditions, customs and habits, imbue today’s women with the same strength, resilience and tenacity found in their predecessors. An innovative multi-sensory approach was developed to better understand the rituals initiated from the hardships of daily patterns of life in the desert. The WOMEN’S HERITAGE WALK affords a unique perspective of Emirati culture through sights, sounds, smells, tastes, feelings and unparalleled personal insights.

The WHW was launched in 2015 by American author Jody Ballard and has become an annual event that recreates an Emirati tradition in which women would cross the desert on foot and on camels from Abu Dhabi to Al Ain in search of cooler climate while the men of their community were at sea. Through the five day walk and the three months of preparation leading up to it, the event focuses on building four pillars: culture & heritage, health & wellness, community building, and women’s empowerment.

Client: Women’s Heritage Walk

CREATIVE CONCEPT A The starting point icon shows the name of documents or stationery used in office communication. Just like the amazing initiation journey starting at dawn, the color opacity goes from full to almost invisible transparency, imitating the movements of the Sun, from sunrise to sunset. The finish line is visible only at the bottom of the page, concluding the fascinating journey of forty-four extraordinary women from Al Ain to Abu Dhabi.

HEADLINES

24 points, Clarendon BT Roman Body Text 12 points, Clarendon BT Light

CREATIVE CONCEPT B Every expedition has a starting point with energy and stamina at the highest level and a finish point where, although the fatigue found a good home, the feeling of doing a tremendous bravery is everything.

The different levels of saturation of the two main colors induce the multiculturality and diversity of the forty-four women who participate in this endeavor. All the info (name of document, contact details, sponsors) are on the left side of the road, ‘’cheering’’ the action on the right side.

Each milestone is completed only by working as a team, the ultimate goal is not to compete but to share an unique perspective of the Emirati culture and retrace the road of their founding predecessors.

HEADLINES

20 points, Clarendon BT Roman Body Text 12 points, Clarendon BT Light

DOCTORS CONSENT FORM (please

the box for consent or non-consent)

I, Dr.

herby certify, that, after consideration

of the patients’ medical conditions:

Consent for

to join the

2017 Women’s Heritage Walk Event with total of 5 days walking involvement from 5th of February to 14th of February 2017.

Do not consent for

to join the

2017 Women’s Heritage Walk Event due to the following findings:

At this time with

(Patient Name)

(Clinic / Hospital Address)

Signed Date

Stamp

/

/

www.womensheritagewalk.com @

info@womensheritagewalk.com

/WHWALK InAbuDhabi

WHW_AbuDhabi WHW_AbuDhabi

I, Dr.

herby certify,

that, after consideration of the patients’ medical conditions:

Consent for to join the 2017 Women’s Heritage Walk Event with total of 5 days walking involvement from 5th of February to 14th of February 2017.

DOCTORS CONSENT FORM (please

the box for consent or non-consent)

Do not consent for to join the 2017 Women’s Heritage Walk Event due to the following findings:

At this time with

(Patient Name)

(Clinic / Hospital Address)

Signed

@

www.womensheritagewalk.com info@womensheritagewalk.com /WHWALK InAbuDhabi WHW_AbuDhabi WHW_AbuDhabi

Stamp

Date

/

/