Fashion Communication | Creative Strategy

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OLIVIA WALTERS Fashion Communication Creative Strategy: Neon Tribal


10 YEARS CONCEPT

event concept.

Ten year anniversary of Wigs and War paint, focus on the ten. Ten models , with our films projected onto the white clothing. Ten mirros hanging with neon pens available to write why you like Wigs and Warpaint on. Ten neon tubes around the room. Ten hair dryers hanging from the ceiling by fishing wire. Room starts off in pitch black. Uv lights used, with UV paint on models. UV paint also included in the goody bags for guests.


spactual design. Ten models all coming out together in a line. Ten posters displayed around the room. Ten videos projected onto models clothing. Neon lights. Logo displayed at the front.


title. title. title. ‘White on black’ font to be used. Black and white colours.


logo W&W X SHU

Glitch copy of logo. Ten lines to represent 10 years of the salon. Wigs and Warpaint and SHU to be mentioned and flash. Scissors to connote hairdressers.


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promotion.


social media.

Image to be uploaded and shared across social media platforms. Include tags and hashtags to create a wider acknowledgement.


makeup.


bright eyes.

Eye makeup on models to be bright and bold. Rest of makeup to be minimalistic. Hair to be tied back to exaggerate face. Eye shadow to be big and blended down the face. Keep face clear for tribal face paint.


makeup.makeup.makeup.makeup.makeup.makeup.makeup.makeuo.makeup.makeup.makeup.makeup.makeup.makeup.makeup.makeup.makeup.


hospitality.

Upon welcome guests will recieve a welcome drink and a goody bag. Goody bag contains hair product samples, and vouchers. 10% off discount vouchers will be given to each guest fo their next hair cut. Photographer will be taking professional pictures of guests and creating a short film of the event. There will be a instagram board to hold up for pictures with hashtag W&WXSHU. Raffle will take place for Little Princess Trust charity. Snapchat filter available for guests to use on the app.


2.

3. hairdryers: Argos £19.00 fishingwire: The bead shop £1.99

5.

acyrlic mirrors:Ebay 10 x A2 £150 coloured coctail cups: Amazon 12 for £4.96

costings.costing costings.costing costings.costing costings.costing costings.costing costings.costing costings.costing costings.costing costings.costing costings.costing costings.costing costings.costing costings.costing costings.costing costings.costing costings.costing costings.costing costings.costing

neon light: Amazon £17.99.

neon paints: Amazon 6 tubes £4.99

4.

costings.costings.costings.costings.costings. costings.costings.costings.costings.costings. costings.costings.costings.costings.costings. costings.costings.costings.costings.costings. costings.costings.costings.costings.costings. costings.costings.costings.costings.costings. costings.costings.costings.costings.costings. costings.costings.costings.costings.costings. costings.costings.costings.costings.costings. costings.costings.costings.costings.costings. costings.costings.costings.costings.costings. costings.costings.costings.costings.costings. costings.costings.costings.costings.costings. costings.costings.costings.costings.costings. costings.costings.costings.costings.costings. costings.costings.costings.costings.costings. costings.costings.costings.costings.costings. costings.costings.costings.costings.costings.

1. budget: £500.


event schedule.

W&W X SHU FASHION EVENT

14th April

7.30PM

Doors open. Arrival drinks and goody bags handed out. Check guest list.

8PM

Free UV body paint station. Raffle on sale whilst people are getting drinks.

8.30PM

All sat down, show begins! Host welcomes everyone,light switches off then models walk out with UV lights and projections.

9PM

Dancers perform.

9.15PM

Speech from Wigs and Warpaint.

9.25PM

Host thanks everyone for coming and ends the show.

9.30PM

After party begins.

3am

Party finishes. End to a good night.



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