Make a difference
‘PLASTIC’
WADE MAY 2O2O
CONTRIBUTORS EDITOR IN CHIEF Olivia Walters
ART DIRECTION & STYLING Olivia Walters
PHOTOGRAPHY Jack Carr Olivia Walters
MODELS Jacob Cosquer Macy Love
SHOOT ASSISTANTS Daniel Fitzpatrick Katie Challenger
Art Direction & Styling: Olivia Walters Photography: Jack Carr Models: Jacob Cosquer & Macy Love Shoot Assistant: Daniel Fitzpatrick
WADE explores how plastic pollution is quickly becoming one of the most pressing environmental issues to date. By combining striking imagery, recycled plastic and beautiful coastal locations, Wade aims to raise awareness of excessive usage of plastics and inspire readers to change their buying habits. Pledging to be an inspiring and responsible influence, all plastic used throughout the following content has been collected and recycled appropriately. The garments featured are made using recycled plastic. Let’s help tackle plastic pollution together.
Founder & Editor in Chief
More than 8 million tons of plastic are dumped each year, resulting in plastic pieces making up 90% of all rubbish floating in the sea. These plastic pieces can be identifiable large items or segments under five millimetres in length called microplastics.
Art Direction & Styling: Olivia Walters Photography: Olivia Walters Model: Jacob Cosquer
With the number
increasing rapidly, research has
shown microplastics can be found everywhere from in the oceans to the human gut.
*All miniature water bottles were hand made out of
recycled materials*
Would yoU want to eat plastic as part of your diet?
So WHYshould fish?
Marine animals are TRAPPED and SUFFOCATED. It is reported 700 different species have eaten or become entangled in plastic.
Be part of the solution, not part of the problem.
*Plastic sheets were
collected and recycled
from retail stores disposed packaging*
Art Direction & Styling: Olivia Walters Photography: Jack Carr Model: Jacob Cosquer Shoot Assistant: Daniel Fitzpatrick
300 million tons of plastic are produced each year, 50% of which is for single-use purposes.
It is estimated
Let’s
NOT surrender to single-use plastics
“It’s only one straw” said eight
billion people
Brands are addressing the plastic problem through using
recycled plastic and ocean waste
within their designs. The likes of Stella McCartney, Adidas, Patagonia and H&M are converting ocean pollution into innovative beautiful products.
Have you bought anything made out of recycled plastic before? Prices range from high street to luxury products, making there something for everyone. Although recycling plastic is not the sole solution, repurposing plastic helps keep pollution at bay. Every item bought is a step in the
right direction.
Overshirt: Arket Trousers: Arket
‘Made from used plastic bottles, recycled polyester yarn helps reduce waste products’ - Arket
Art Direction & Styling: Olivia Walters Photography: Jack Carr Models: Jacob Cosquer & Macy Love Shoot Assistant: Daniel Fitzpatrick
There has been a growth in organisations and influencers such as the Ellen MacArthur Foundation, 5 Gyres, The Ocean Clean Up and David Attenborough. All of which are working towards a world free of plastic pollution and its toxic impact on the environment. Let’s keep this growing and spread awareness together.
“Old water bottles and fishing nets look better on you than they do clogging landfills and polluting - Girlfriend Collective Founders
oceans�
Blouse: Zara - 50% recycled polyester Trousers: Arket -100% recycled polyester twill Made from used plastic bottles
Art Direction & Styling: Olivia Walters Photography: Jack Carr Model: Jacob Cosquer Shoot Assistants: Daniel Fitzpatrick & Katie Challenger
estimated by 2050, oceans will contain more plastic than fish. It is
Do you want to swim in an ocean full of plastic?
No? Then do something about it!
As part of Wade’s mission, 418 plastic bottles were collected from shops, cafes and universities rubbish quarters in
10 weeks.
*ALL bottles were RECYCLED*
Now it is your turn...
Buy less, recycle your plastic correctly and support companies, influencers and organisations that are trying to make a difference.
Act now- there is
no time to waste.
REUSE. REDUCE. RECYCLE
wade #savetheoceans