Wade Magazine

Make a difference

‘PLASTIC’

WADE MAY 2O2O

CONTRIBUTORS EDITOR IN CHIEF Olivia Walters

ART DIRECTION & STYLING Olivia Walters

PHOTOGRAPHY Jack Carr Olivia Walters

MODELS Jacob Cosquer Macy Love

SHOOT ASSISTANTS Daniel Fitzpatrick Katie Challenger

Art Direction & Styling: Olivia Walters Photography: Jack Carr Models: Jacob Cosquer & Macy Love Shoot Assistant: Daniel Fitzpatrick

WADE explores how plastic pollution is quickly becoming one of the most pressing environmental issues to date.

By combining striking imagery, recycled plastic and beautiful coastal locations, Wade aims to raise awareness of excessive usage of plastics and inspire readers to change their buying habits.

Pledging to be an inspiring and responsible influence, all plastic used throughout the following content has been collected and recycled appropriately. The garments featured are made using recycled plastic.

Let’s help tackle plastic pollution together.

Founder & Editor in Chief

More than 8 million tons of plastic are dumped each year, resulting in plastic pieces making up 90% of all rubbish floating in the sea. These plastic pieces can be identifiable large items or segments under five millimetres in length called microplastics.

Art Direction & Styling: Olivia Walters Photography: Olivia Walters Model: Jacob Cosquer

With the number

increasing rapidly, research has

shown microplastics can be found everywhere from in the oceans to the human gut.

*All miniature water bottles were hand made out of

recycled materials*

Would yoU want to eat plastic as part of your diet?

So WHYshould fish?

Marine animals are TRAPPED and SUFFOCATED. It is reported 700 different species have eaten or become entangled in plastic.

Be part of the solution, not part of the problem.

*Plastic sheets were

collected and recycled

from retail stores disposed packaging*

Art Direction & Styling: Olivia Walters Photography: Jack Carr Model: Jacob Cosquer Shoot Assistant: Daniel Fitzpatrick

300 million tons of plastic are produced each year, 50% of which is for single-use purposes.

It is estimated

Let’s

NOT surrender to single-use plastics

“It’s only one straw” said eight

billion people

Brands are addressing the plastic problem through using

recycled plastic and ocean waste

within their designs. The likes of Stella McCartney, Adidas, Patagonia and H&M are converting ocean pollution into innovative beautiful products.

Have you bought anything made out of recycled plastic before?

Prices range from high street to luxury products, making there something for everyone. Although recycling plastic is not the sole solution, repurposing plastic helps keep pollution at bay.

Every item bought is a step in the

right direction.

Overshirt: Arket Trousers: Arket

‘Made from used plastic bottles, recycled polyester yarn helps reduce waste products’ - Arket

Art Direction & Styling: Olivia Walters Photography: Jack Carr Models: Jacob Cosquer & Macy Love Shoot Assistant: Daniel Fitzpatrick

There has been a growth in organisations and influencers such as the Ellen MacArthur Foundation, 5 Gyres, The Ocean Clean Up and David Attenborough.

All of which are working towards a world free of plastic pollution and its toxic impact on the environment.

Let’s keep this growing and spread awareness together.

“Old water bottles and fishing nets look better on you than they do clogging landfills and polluting - Girlfriend Collective Founders

oceans�

Blouse: Zara - 50% recycled polyester Trousers: Arket -100% recycled polyester twill Made from used plastic bottles

Art Direction & Styling: Olivia Walters Photography: Jack Carr Model: Jacob Cosquer Shoot Assistants: Daniel Fitzpatrick & Katie Challenger

estimated by 2050, oceans will contain more plastic than fish.

It is

Do you want to swim in an ocean full of plastic?

No? Then do something about it!

As part of Wade’s mission, 418 plastic bottles were collected from shops, cafes and universities rubbish quarters in

10 weeks.

*ALL bottles were RECYCLED*

Now it is your turn...

Buy less, recycle your plastic correctly and support companies, influencers and organisations that are trying to make a difference.

Act now- there is

no time to waste.

REUSE. REDUCE. RECYCLE

wade #savetheoceans