Thrifty Research and Strategy Presentation

RESEARCH AND STRATEGY PITCH.

Liv Walters Molly Tomlinson Katie Challenger Clemmie Hyde Eleanor Johnstone

Thrifty October 2018

target consumer

"

Fashion IS such a pretentious Load of Bollocks.

"

- Bally Johal, Owner/Director of Thrifty

COMPETITOR ANALYSIS

Survey Results

Thrifty Store Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Tahu!

Abcdefghijkl Bebas Neue

Thrift

S

Re-branding

Store ty

brand collaborations

photoshoot inspiration

Gucci moodboard & model selection

Hair & makeup

poses

test shoot

styling

final 6 images

Building the website

magazine features

CONCLUSION

With a new rebranding package Thrifty now offer a shopping experience with a sustainable incentive. This has been demonstrated by various changes to their current marketing strategies.

With the encouragement of avoiding plastics and exchanging it for branded tote cotton bags, along with the release of merchandise worn by the employees themselves will not only unconsciously influence consumers but will also create an environmentally friendly approach.

The campaign itself is in the process of being released to the public eye. With teasers on Thrifty’s Instagram, A0 posters decorating the shop windows and the vision of flyers being given out around Sheffield City Centre.

The interactive process will increase their reach of consumers.

Concluding this presentation, it’s evident a new brand asset has been introduced and with the opportunities Thrifty have been given, they can work upon them to further their success within the market.

#BE YOUR STYLE.

THANK YOU FOR LISTENING, aNY QUESTIONS?