RESEARCH AND STRATEGY PITCH.
Liv Walters Molly Tomlinson Katie Challenger Clemmie Hyde Eleanor Johnstone
Thrifty October 2018
target consumer
"
Fashion IS such a pretentious Load of Bollocks.
"
- Bally Johal, Owner/Director of Thrifty
COMPETITOR ANALYSIS
Survey Results
Thrifty Store Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Tahu!
Abcdefghijkl Bebas Neue
Thrift
S
Re-branding
Store ty
brand collaborations
photoshoot inspiration
Gucci moodboard & model selection
Hair & makeup
poses
test shoot
styling
final 6 images
Building the website
magazine features
CONCLUSION
With a new rebranding package Thrifty now offer a shopping experience with a sustainable incentive. This has been demonstrated by various changes to their current marketing strategies. With the encouragement of avoiding plastics and exchanging it for branded tote cotton bags, along with the release of merchandise worn by the employees themselves will not only unconsciously influence consumers but will also create an environmentally friendly approach.
The campaign itself is in the process of being released to the public eye. With teasers on Thrifty’s Instagram, A0 posters decorating the shop windows and the vision of flyers being given out around Sheffield City Centre. The interactive process will increase their reach of consumers. Concluding this presentation, it’s evident a new brand asset has been introduced and with the opportunities Thrifty have been given, they can work upon them to further their success within the market.
#BE YOUR STYLE.
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