Service Concept Definition Group one (Li Yanfei & Huang Weipeng)
presentation for 2016.01.09
Product Service System Design Studio 2015-2016| Tongji University
BIG QUESTION
How can we improve buddy bonding for introvert students in a series of activities?
PERSONA
introvert students introvert Push themselves to talk Feel difficult to communicate with forengners.
Name：Yang Feng Gender：male Age：19 Grade: freshman Major: engineering First Language: Chinese Target Language: English
introvert
Push himself to talk
It is really hard to me to talk with people who are not familiar with, especially foreigners. So I don’t like one to one relationship. l like to do something with foreign student as a chance to talk, like play football, or orienteering.
Difficult to communicate with forengners.
He consider BP an incentive to push himself to communicate initiatively. He wants to improve his speaking ability through taking part in activities in Buddy Program. He is interested with some sports and games. He focuses on his study and sometimes he needs to read some foreign academic papers and magezines. He has a plan to study aboard for a master’s degree. He can communicate with foreigners using basic terms, and he thinks English is important for his future. He doesn’t have so much communication with his buddy. They contact twice or thrice per month on Wechat. He feels harder to get along with his buddy than his classmates because of their different life habits and cultures.
introvert
computer games
OFFERING MAP storycards of boddy
weekly topics groups with common ground
timeline blog (buddy activities record)
buddy with same interest
buddy communication buddy match
teamwork opportunities group activities relevanted to interest
teamwork show(final presentation)
recommended channel of activities group activities
group leaders
ice-breaking party farewell party a variety of BP big parties
Idea Cards
small group activities
To get more efficient chance to communicate, big groups ahould be devided into small groups(4-5 person)
You will have many chance to meet with your team members because you should discuss about your team finial show and carry out.
When you register, there will have a lot of options about interest to help you have group with people with same ground.
You would have a buddy from this group so that she/he has the same interest with you.
record activities on timeline There will be a timeline for every team or every couple of buddys.
Recording activities of groups or buddy is a way to encourage participators to communicate and hang out with others.
The timelines will be displayed on the big parties as a way to supervise.
weekly topic
The BP organisers will public topics every week to help participators have chances to communicate with their buddys.
You need to talk to your buddy and then write down the information you get as a story cards of your buddy.
The topics will be closely interrelate with your buddy, like “The most memorable things when you are a child”, “What are you busying for in recent days”.
STAKEHOLDER
supermarket
BP management
school
sponsor
WeChat introvert students
BP chinese participators
students union BP foreign participators
cantine
other students
SYSTEM MAP
BP management
students union
sponsor
supermarket
cantine
BP foreign participators
school
BP chinese participators
other students
material flow
information flow financial flow
Service Blueprint
physical evidence
customer
canteen entrance welcome party leaflets phone
canteen entrance registration papers phone
get the information about BP
register on-site/WeChat subscription
receive confirmation of participation
receive massage about group number and ice-breaking party
give leaflets give speech on welcome party
requirement of registration (basic informatiom, option of instrest)
send confirmation of participators
send massages about group number and ice-breaking party(place, time, requirements)
phone
actions
line of interaction
onstage actions
line of visibility
backstage actions
collect participators’ information
public information on WeChat subscription prepare leaflets
group participators book a place and time for party prepare materialďźˆpapers, old magazines, markers)
line of internal interaction
support process
school
school WeChat stationery stores
physical
meeting space
evidence
customer
presentation material（papers, old magazines, markers）
attend ice-breaking party
get description of BP process
make group presentation
choose group/group leaders/buddy
give welcome and description speech description of BP process
hand out presentation material
help match register participators’ group, group leaders and buddys record the party(pictures, videos)
actions
line of interaction
onstage actions
greet
line of visibility
backstage actions
take charge of the party file the participators’ group/group leaders/buddy
line of internal interaction
support process
school
stationery stores
physical
phone
evidence
customer actions
phone activity space
phone activity space other materials due to different party theme(food, drinks, and so on)
discuss about teamwork show and carry out
receive massage about big party(theme,place,time,requ irements) attend party
receive confirmation massage about group, group leader and buddy
receive weekly topic cards
send confirmation massage about group group leader and buddy
public weekly topic cards on WeChat subscription
connect group leaders public group activities on WeChat subscription
send massage about big party(theme,place,time,requirements) guide the party record the party(pictures, videos)
check the participators’ group/group leaders/buddy
prepare weekly topic cards
collect information about group activities
plan big parties book a place and time for party prepare other materials due to different party theme(food, drinks, and so on)
communication with buddy write buddy’s storycards
line of interaction
onstage actions
line of visibility
backstage actions line of internal interaction
support process
school WeChat supermarkets
physical evidence
customer actions
phone activity space storycards other materials (food, drinks)
phone airport
computer phone
receive masage of farewell party attend to farewell party teamwork show give storycards to buddy
send a sign-out massage see buddy off
keep in touch with buddy
send masages about farewell party(place,time,requirements) guide the party record the party(pictures, videos)
send masages for thanks and invitation for next semester
book a place and time for party prepare other materials(food, drinks public the party report on WeChat
collect the information of sign-out
line of interaction
onstage actions
line of visibility
backstage actions line of internal interaction
support process
school WeChat supermarkets
email social natework