Liyu portfolio2016

Agency Work 2015.10 ~ 2015.11

LI YU PORTFOLIO 2016 PRODUCT DESIGN

Agency Work 2015.10 ~ 2015.11

LI YU ć?Ž

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Education 2010-2014

BA in Product Design, Central Academy of Fine Arts, China

Experience 2013.11 - 2015.02

Industrial design intern in CBD Group Industrial Design, Beijing

2014.07 - 2015.06

Industrial designer in CBD Group Industrial Design, Beijing

2015.06 - prensent

Industrial designer in Memoryxdesign, Beijing

Award 2013

Second prize / International Copper and the Home Awards (Asia): Reversal(Teaset)

2013

Jury prize / Bamboo Living Crossover Creative Design: Bones(Coffee set)

Exhibition 2012

Beijing, China / China International Museum Art Products Expo: Reversal(Teaset)

2013

Zhou shan, China / Zhoushan International Art Products Exhibition: Solar Terms(Lacquer)

CONTENTS

MY DESIGN METHOD

CONTEXT Design does not stand alone.

For me, it comes with the context. In most situations, it is closely connected to the social background.

DESIGN BRIEF For me, design is not just about certain profession.

It is a universal methodology of everything, of how I percieve, how I transform, how I work and how I live as well.

The boundries are vague.

To define a clear design brief, mainly based on the targeted user and scenario, and the main problem to solve.

Methods: Obseravation and research, analysis, etc.

CONCEPTUALIZTION Transform a vague conept into 2D sketches or 3D renderings. Developing concepts and do testings.

DESIGN OUTPUT The most important part of outputting a design is the successful communication.

An effective solution can be anything, it is not limited by the form. It can be videos, solid product, a system, an app, etc.

Obvio

Public furniture that constructs an offline reading community

Earthquake Survival Kit

Aims to increase the survival chance of entrapped victims

Bones

A coffee set inspired by human’s vertebrae

Public wringer

A public manual wringer for low-income people

Message Box

Transform a digital wifi frame into a message box

Breadesign

VS

Start-up project that integrates design in bakery industry

CONTEXT

Academic Work, Graduation Project 2014.02 ~ 2014.06

The booming of online communities As a matter of fact, SNS has become the main part of our social activities.

People today tend to share things on all kinds of social websites instead of face-to-face communication.

Photos, moods, books, movies, music, etc., all these fragments are simply being the medium, what stands behind is the urge to share as well as to participate, to connect as well as to communicate with others.

How to enhance people’s offline connection through design comes to my concern.

Obvio

Public furniture that constructs an offline reading community Obvio is a set of furniture, whose center is a book-exchanging case. It aims to construct an offline reading community where people can share with strangers their books and ideas.

This is a practice of participatary design, people’s involvement just add up more possibilities to it.

RESEARCH

Comparative research

How does products strengthen people’s offline interaction?

Passive Through the restraint of form.

Two principals: 1. Constructing a community that based on certain interest.

Face-to-face seat

Circular

Bench/Steps

DESIGN BRIEF

2. Not only to design a product, but also an activity or behavior.

Initiative Design an activity or behavior that based on product, to guide people to get involved.

User and scenario research

Physical interaction

Multi-interaction

Multifunctional cultural space

What, who and where?

User Profile

Book Clubs

- A frequent user of amazon,

Offices

Compound Book Stores

Cafe

goodreads, douban, etc.

- Write comments for books, movies,etc.

Curtural Acitivities

and share with others

Social & Recreational Activities

- Visit bookstores sometimes User Scenario - Recreational area of book stores, libraries, reading rooms, etc.

- Cafe(multifunctional cultural space)

Sourcing books

Communicating

Reading

Relaxing

where interaction among people happens

How to make engage people into interaction and communication better?

- Relaxing area of offices, studio,etc.

DESIGN INSIGHT

BOOKS

Function Identification

Before reading

By sharing books with others.

By emphasizing and simplifying functions to achieve design goal.

The main target is to combine both reading and sharing offline, so as to

SHARE

LIGHT Reading

By reading together.

More communication and interaction

reinforce people’s face-to-face communication and interaction.

COMMUNITY

IDEAS After reading

By sharing ideas on a message board or through communication.

CONCEPUALIZTION

READING

SHARING

OFFLINE COMMUNITY

Book Exit Books will drop on the grids below.

CONCEPTUALIZATION

Rotating wheel Seperated in 16 sectionsďźŒwhich means it can hold 15 books normally.

Handle

Book entrance

Button Press and the book channel comes out.

Book channel Use the weight of book to unlock the lock.

Lock The handle cannot be spinned without inserting a book.

One important principal: one book for another.

The lock ensures the structure only works when a book is inserted.

Book Exchanging Case Share your books and get an unexpected book in return.

Through this intriguing process, more people will be involved in the book-exchanging activity.

More sharing, more unexpectations and more friends.

DESIGN OUTPUT Seat With grids on one side, people can hang books and magazines on the seat.

More convenient to put on and off something to read.

Message Screen Pull down the replaceable paper and write ideas on this ‘message board’.

When the paper is used up, it can be a screen for viewing and decorating.

Design Thinking “Design not only the product itself, but human’s behavior based on that as well.”

CONTEXT

Academic Work, Group Project 2013.07 ~ 2013.10

Answering for the most destructive catastrophe Earthquakes are among the most destructive types of natural disasters. However, many do not perish during the tremor but die being trapped and injured under rubbles, waiting for rescue.

Ted Constan, an American NGO, says that some

200,000 people were injured or trapped but not killed by the quake; 25,000 of them died each day that has passed since the tremor.

How to increase the survival chance of entrapped victims by self-rescue products comes to our concern.

Earthquake Survival Kit

Aims to increase the survival chance of entrapped victims This kit contains 3 main parts: the helmet, hydration system and dustproof mask, which not only offers protection through the disaster, but also providing guidance and sending out distress signal for user.

RESEARCH

Define Main tasks to solve

External

DESIGN BRIEF

collapse of buildings / structures

EVENT Tremor

POST-EVENT 12 hours

Day 1

36 hours

Day 2

60 hours

Day 3

84 hours

Day 4

“golden 48 hours”, best time for rescue

landslide

time of the entrapped individuals survive without water

tsunami fire / explosion Internal crush injury, lack of medical aids

90% of the death toll are due to the collapse of the collapse of buildings / structures

the fade away time of blood loss is less than 24 hours

when most aftershock happens, causing another wave of collapse

when hydropenia and psychological pressure become severe, feeling despair

hydropenia airway infection by dust psychological pessure

MOST FATAL PROBLEMS SURVIVAL NEEDS

PSYCHOLOGICAL NEEDS

Function Defination Hardware Protection 1. Helmet, 25~50mm interval between the shell and liner as a buffer zone.

2. Dustproof mask.

ELECTRONICS FUNCTION

HARDWARE FUNCTION

3. 2L hydration system, to ensure the essential water intake during 72 hours trapped under rubble.

Electronics Function 1. Wap 300c wireless communica-

2L

tion module sending signal.

2. Voice module, offer self-aid guidance and play tender music to ease victim’s mood.

USER SCENARIO

1

1. Recieving a signal from EWS ( earthquake warning system).

2. Rush to the spot where the batch of kits are placed.

3. Pack the hydration system and helmet, and the system will be activated.

CONCEPUALIZTION

First stage mainly developed the relationship of these different components.

The second stage comes to integrate and simplify the design.

CONCEPTUALIZATION

1. Mock up(CNC) the external of the helmet, ABS 1

2

5

3

4

6

2. ABS helmet liner 3. Sewing the elastic fabric 4. Real practical electronic modules 5,6. Testing the hydration system

HELMET MATERIAL : ABS

ELECTRONICS MODULES - CPU - VOICE MODULE - EA RPHONE - WIRELESS COMMUNICATION MODULE

TELESCOPIC DUSTPROOF MASK

FIXING DEVICE MATERIAL : ELASTIC FABRIC

SWITCH OF THE HYDRATION SYSTEM

HYDRATION BACKPACK MATERIAL : TPU

PIPE OF THE HYDRATION SYSTEM

BACK BELTS

DESIGN OUTPUT

HELMET LINER MATERIAL : ABS

DESIGN OUTPUT

Telecopic dustproof mask, which

The pipe of the hydration system goes

also contains the elastic fixing

through the mask, absorb the water

device(jaw).

by biting the top.

Design Thinking “Design shall satisfy not only the functional aspect, but emotional aspect as well, together they make functionality.�

My Role in Project During this project, I worked as the leader of our team, collaborating with Mechanics Institute, Beijing University of Science and Technology.

My work was from identifying problems to the concept development, including usage mode defination and product visualization.

CONTEXT

Academic Work 2013.03 ~ 2013.05

Enlighten our everyday object Over the past few decades, Chinese’s everyday life have been filled with mass production products.

Coming at great convenience and low price, they are also easy to be disposed as well. Purchase, dispose and repeat again, that’s happening everyday in China’s metropolitans for most people.

In this project, I explored how to build connection between people and their everyday objects. Hopefully in this way will these everyday objects be a more memoriable part of our life as they used to be.

Bones

A coffee set inspired by human’s vertebrae This coffee set aims to add more fun to everyday objects by providing user an interesting experience.

Adopting an innovative structure to combine bone china and walnut, I focus on the connection of natural materials.

INSPIRATION

Observation

Human’s vertebrae inspired me, especially how they are connected to one another.

DESIGN BRIEF

Therefore I analyze and refine the form, remain the outline and structure of attachment as the design language.

BASIC FORM

Form Development

Structure Study

SPINOUS PROCESS

CONCEPUALIZTION BONES is not just a simple imitation of vertebrae’s form, the function and usability has also been taken into consideration.

DESIGN OUTPUT

Design Thinking “Enlighten everyday object with playful metaphor and interaction.”

CONTEXT

Agency Work 2015.10 ~ 2016.03

Not making products thinner and cooler just because we can Working as an industrial designer in consultancy agency for some time, I figured out most people-clients, are seeking for thinner and cooler ID for their products (no matter which category they belong to). And the outcome is a house that looks trendy and expensive, while cold and emotionless.

This forces me to reconsider what an electronic product should be. Especially for household consumer products, what they are for user, and how they go with the surrounding.

Only by reconsidering the potential of a product and its context, harmonious relation between people and objects will be established.

Message Box

Transform a digital wifi frame into a message box Our client doesn’t see his wifi photo frame simpily as a product to display photos.

He sees it as a communication tool between families and friends. So do we.

What we do is trying to redefine this photo frame, and transform it into a message box for communication and connection.

In this case, there’s no big difference between a photo frame and a cell phone-all for better connection between people.

Research

Understanding Product

Photo Frame Connects.

Background Connecting different sources

Foreground Connecting people 1. What is a wifi photo frame?

2. What is the highlight of the original

DESIGN BRIEF

product?

Core Value To enhance people’s communication & connection an emotional product / terminal to use in everyday life

Main Task to solve By comparing high-tech products with life style products, I decided to go transform our plastic frame into a piece of furniture or houseware, which is more approachable and friendly for user. Moreover, going harmonious-

An emotional product / terminal to use in everyday life

an industrial plastic product

ly with home enviroment.

High-tech feeling products

VS

Life style products

Design Highlight

Terminal 1

Highlight Voice Message Function Sources

Voice message is our product’s killer feature, the very fucntion that other competitors don’t have and

external account sync

cloud storage

E-mail

be favored by consumers.

To highlight this specific function, make it more visable and appealing.

Medium / Materials

Terminal 2

CONCEPUALIZTION

Design Thinking “Find out the potential of a product, and even create a new category for it.”

VS

CONFIDENTIAL

Agency Work 2014.09~ 2014.10

Next Generation Gas Cooktop Design As the best-selling product of vatti gas cooktop for years, 317 needs to be upgraded, from the inner structure to exterior appearance, our target is to find an approach to highlight the upgraded efficiency as well as keeping the product DNA.

Agency Work 2014.03~ 2014.06

New Generation Range Hood Design To define a new ID language for vatti range hood in middle-high end market.

Main focus is on the ID part.

Agency Work 2015.12~ 2014.03

Smart toothbrush design for kids New PI for clent’s new product line.

Redefine what shall kids’ products be like. It’s time for both designers and parents to reconsider: do kids really enjoy those cheap cartoon images on the product?

CONFIDENTIAL

Agency Work 2014.02~ 2014.04

Smartcase design To design a smart suitcase for the middle-high end market.

How to make the product more accepatable for consumers from the ID prospect is our main concern.

Design reflects the context, and shall always be honest.