Breadesign
VS
Start-up project that integrates design in bakery industry
CONTEXT
Start-upWork Project, Group Project Agency 2013.08 ~ 2014.03 2015.10 ~ 2015.11
Apply design in different categories As an industrial designer, I have always wondered how to apply design thinking and methodology in our daily life, not just limited in our major. And I believe that the essence of design is not only about visual or physical outcomes, but the design method itself. This is a project that explored the boundry of design. By adopting design methodology in food/bakery industries, we tried to figure out how to esatablish a refreshing bakery brand that integrate design from the very beginning.
Breadesign
Start-up project that integrates design in bakery industry In modern gastronomy, chefs create dishes just like designer. They pursed to offer a holistic
experience to their customer. From developing new cooking technique, exploring new ingredients to the concept, from telling story of the dish, from cooking and testing to food presentation, alomost the same creative process as product design.
However, these mainly appear in fine restaurants, while far from most people’s ordinary life. That’s
the start point of this project.We put this project online for crowdfunding. And it is still an undergoing project, the process behind worth much more than the outcome itself.
DESIGN BRIEF
Apply design solution in bakery industries
Flavor
Food
Eating Experience
/
/
Hardware
User Experience How
Taste and scent
How do people eat? With cultery / hands / other tools Standing / Sitting / Talking / Phubbing
Touch
Where
Taste and texture
Where do people eat? In store / on streets / at home
Visual
Who
Form, color, arranging dishes
Who do people prefer to eat with? Friends / lovers / families / alone
Our innovation focus
Chef / Baker’s innovation focus
Series 1
Series 2
Series 3
Food with interaction
Food with story
Highlighting contents
Food Creation
Design Brief
How to offer better eating experience?
Inspired by gaming: building blocks,
Research, Inspiration
whose form also fits molding and production of bread.
Conceptualization
Mockup
Sketching
Developing concept by baking real bread, define suitable recipe and dimension.
Testing
By tasting
CONCEPTUALIZATION
DESIGN OUTPUT
Eat With Gaming Experience Offering Positive User Experience.
Eat From Inside Out Form follows function/contents.
Greedy Satisfaction Multifunctional Design in lolipop.
Slight surprise. Contrast of CMF.
My Role in Project One of the main designers in the project. My work was from identifying design brief and design method to concept development phase, including ideation and sketching.