Message Box
Transform a digital wifi frame into a message box
CONTEXT
Agency Work 2015.10 ~ 2015.11
Not making products thinner and cooler just because we can Working as an industrial designer in consultancy agency for some time, I figured out most people-clients, are seeking for thinner and cooler ID for their products (no matter which category they belong to). And the outcome is a house that looks trendy and expensive, while cold and emotionless. This forces me to reconsider what an electronic product should be. Especially for household consumer products, what they are for user, and how they go with the surrounding. Only by reconsidering the potential of a product and its context, harmonious relation between people and objects will be established.
Message Box
Transform a digital wifi frame into a message box Our client doesn’t see his wifi photo frame simpily as a product to display photos. He sees it as a communication tool between families and friends. So do we. What we do is trying to redefine this photo frame, and transform it into a message box for communication and connection. In this case, there’s no big difference between a photo frame and a cell phone-all for better connection between people.
Research
Understanding Product
Photo Frame Connects. Background Connecting different sources
Foreground Connecting people 1. What is a wifi photo frame? 2. What is the highlight of the original
DESIGN BRIEF
product?
Core Value To enhance people’s communication & connection an emotional product / terminal to use in everyday life
Main Task to solve By comparing high-tech products with life style products, I decided to go transform our plastic frame into a piece of furniture or houseware, which is more approachable and friendly for user. Moreover, going harmonious-
An emotional product / terminal to use in everyday life
an industrial plastic product
ly with home enviroment.
High-tech feeling products
VS
Life style products
Design Highlight
Terminal 1
Highlight Voice Message Function Sources
Voice message is our product’s killer feature, the very fucntion that other competitors don’t have and
external account sync
cloud storage
be favored by consumers. To highlight this specific function, make it more visable and appealing.
Medium / Materials
Terminal 2
CONCEPUALIZTION
Developing a structure that fits for both landscape and portrait mode.
Since the frame is thicker, there is a way to integrate the remote to it.
Design Thinking “Find out the potential of a product, and even create a new category for it.�
VS