SUSTAINABILITY AND COMMUNITY INNOVATION FINAL PRESENTATION BY THE WINTER DMGT 740 CLASS
WAVEMAKERS who solve problems
—Investors —Conveners —Multirational Multinationals —Steady Suppliers —Innovators —Citizen Changemakers
solution
ECOSYSTEMS
PUBLIC-VALUE exchanges
—2-sided markets —Prizes + challenges —Impact exchanges —Crowdfunding —Pay for success
THE SOLUTION ECONOMY TECHNOLOGIES that disrupt + connect —Mobile —Cloud —Social —Analytics
The Solution Revolution | Eggers + MacMillan
impact
CURRENCIES —Citizen Capital —Social Outcomes —Reputation —Credits —Data
BUSINESS MODELS that scale
—Franchise —Platform —Freemium —Citizen Sourcing
SCOPE OF COURSE Use commerce to enact change Link industry, commerce, and environment Create feasible and sustainable business models Engage partners to collaborate on sustainable initiatives
LIVING CITIES “Living Cities harnesses the collective power of philanthropy and financial institutions to improve the lives of low-income people and the cities where they live.� Focus on transforming systems Build a resilient civic infrastructure Bring disruptive innovations into the mainstream Drive the private market to work on behalf of low-income people
Collaboration - Innovation - Leadership - Impact
CONCEPTS WERE REFINED AND DEVELOPED FURTHER SACRIFICIAL CONCEPTS WERE PROPOSED
MIDTERM PRESENTATION TO ACCELERATE
INITIAL CONCEPTS BEGAN DEVELOPMENT
FINAL PRESENTATION TO ACCELERATE
OPERATIONAL
PROGRAMMATIC
OUTREACH
Operational
OPERATIONAL
Operational
OBJECTIVE
Our goal as the “operational� team was to visualize what the Accelerate Savannah Hub would be comprised of in terms of spatial hierarchy, allocation, and composition. With the aid of the entire class, we determined the stakeholders and users that would be utilizing the space, and with that information, moved forward in studying spatial necessities and opportunities for the Hub to thrive. These requirements are based off of the three primary elements of the Hub, including trade, knowledge, and enterprise-centric components.
Operational
CONTEXT MAP OF SAVANNAH Visualization of Key Players’ Proximity to the Hub
Operational
TIER TO PHYSICAL HUB CONCEPT
This diagram represents the translation of the 5 Tier Model into the core exchanges within the Hub as a way to dene the main areas inuencing the design. Represented within is Knowledge, education and information transfer, the inclusionary force that insures a self-sustaining system.
Operational
Operational
CREATING IMPACT BY ALIGNING AN INCLUSIVE PROGRAM
By further expanding the physical hub concept, it is important to understand the initial programmatic considerations as individual representations on a spectrum. This spectrum represents two extremes that may develop within the space: heavy focus on manufacturing and assembly spaces or great e phasis on segregated oce and cubicals, which are balanced by aligning these spaces towards inclusionary, multi-disciplinary spaces.
Operational
Operational
Operational
Operational
Operational
Operational
Operational
Operational
Operational
Operational
Operational
Operational
Programmatic Operational
PROGRAMMATIC
Programmatic Operational
MULTI-DIMENSIONAL SUPPORT SYSTEM
Programmatic Operational
MULTI-DIMENSIONAL SUPPORT SYSTEM SOFT SKILLS
encompasses life skills, resume development, basic literacy skills, as well as math, English, writing, computer, oral presentation, and finance skills
Programmatic Operational
MULTI-DIMENSIONAL SUPPORT SYSTEM VOCATIONAL SKILLS
encompasses vocational training in crafts and labor skills
Programmatic Operational
MULTI-DIMENSIONAL SUPPORT SYSTEM TRADE SKILLS
entails hands-on training that prepares participants for entry-level, green-collar jobs in basic construction trades
Programmatic Operational
MULTI-DIMENSIONAL SUPPORT SYSTEM KNOWLEDGE WORK
constitutes training in critical and creative thinking skills for an array of business sectors
Programmatic Operational
MULTI-DIMENSIONAL SUPPORT SYSTEM ENTERPRISE DEVELOPMENT
constitutes training of trade and knowledge workers to start small businesses locally
Programmatic Operational
MULTI-DIMENSIONAL SUPPORT SYSTEM EXTERNAL PARTNERS
work outside of the Hub to provide Soft Skills and Vocational training within their own or other facilities.
Programmatic Operational
MULTI-DIMENSIONAL SUPPORT SYSTEM ENTRY & EXIT POINTS
act as the gateways into and out of the Hub at various throughout the various levels for collaboration
3 SECTOR CONCEPTS
Programmatic
ENERGY
CRAFT
The concept around energy was designed to help support the diffusion of solar power projects that are steadily emerging in Savannah. This also acts as a supply chain for emerging customers to the broader “clean energy” initiatives of Georgia Power.
This concept focuses on combining a co-op based business model around craft and trade skill development. It looks to train individuals in design, manufacturing, and/or skill-based knowledge while allowing them to create artisanal products that can be sold within the community.
FOOD This concept strives to develop local, urban farms that would help eliminate Savannah’s food deserts and build a green food infrastructure for food-related career development.
Programmatic
VALUE PROPOSITION
GREEN FOOD GARDEN
The Green Food Garden (GFG) project is for local citizens and their neighborhoods, as well as local business. It also serves local government and community organizations that are seeking to better connect “farm-to-table” urban gardens with local businesses while providing training and resources. The Green Food Garden initiative leverages local partnerships and community resources for educational and workforce development training to empower the use of urban farming within Savannah and growth within the food sector of the desired green economy. This is done through a membership-based initiative, training programs, incentive-based neighborhood competition, and “farm-to-table” retail relationships with local businesses.
GREEN FOOD GARDEN
Living Cities Initiative Programmatic Key Partners Farmers market City Government Design for ability
Research Paper -------------------------------------------------------------------------------------------
Value Proposition
An urban garden co-op for traning members on farm to fork process while providing Provides training for trade and incentives for community knowledge work along with engagement, localized and entreprenuer incubation healthy consumption
Key Resources
WellFed
c
SlowFood savannah
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The co-op links farm to fork concept with local businesses
c
HUB
Key Activities
Research Paper
Healthy savannah
Existing community gardens
SUGA
Empty plots in downtown Savannah
Local citizens
Interpersonal interaction
Neighborhood associates
Direct involvement
Local eateries Local grocery stores City Government Tourists
WellFed magazine SAGA City Government SUGA
$
Cost Structure
Customer Segments
Co-Creation
Channels
Savannah’s wealth of experience in farm/garden initiatives
$
Customer Relations
$
Revenue Streams
Plot space
Sourcing materials and supplies
Membership fees with different tiers
Living Cities Grant
Operational offices
Equipment cost
Produe sales
Other local and national grants
Staff
Educator staff
SAGA Fundraiser
GREEN FOOD GARDEN
Living Cities Initiative Programmatic
? Problem
Key Activities
Urban farming projects not connected
Members conrtibute towards education and workshop
Massive poverty issue of 28% that needs to be addressed
Creating a business around reclaimed and renewable materials (wood ad bamboo)
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Research Paper -------------------------------------------------------------------------------------------
Unfair Advantage
Unique Value Proposition
A maker space co-op for traning and educating members on trade skills and entrepreuership development for local and tourist consumption.
Unemployed and underserved population
Complete end-to-end experience throughout the process
HUB Associates
c
Channels
Key Metrics
Customer Segments
Wealth of experience in farm’garden initiatives
Citizen engagement through game mechanics
c
Sustainable local food sourcing is a challenge for local businesses such as restruant, cafes and food market
Research Paper
WellFed magazine
Local businesses Local makers Tourists Citizens of Savannah interested in localized consumption
SAGA
Numberof empty lots transformed in to urban gardens
City Government
Numbers of persons trained, jobs created due to training
SUGA
Level of neighborhood quality improvement Produce sales $
$
Cost Structure
$
Revenue Streams
Plot space
Sourcing materials and supplies
Membership fees with different tiers
Living Cities Grant
Operational offices
Equipment cost
Product sales
Other local and national grants
Staff
Educator staff
SAGA Fundraiser
GREEN FOOD GARDEN
Living Cities Initiative Programmatic
Input
Activity
Output Market
c
c
Local Eaters
Green Food Garden
Education
Trade skills Knowledge skills Entrepreneurial skills
Community
Engagement on neighborhood level Eliminating food desserts $
Whole Sale
Economy
Bridging the gap between needs and resources Localized consumption
Workforce for food Employment
Programmatic
NEXT STEPS & CONCEPT QUESTIONS
What is the phasing of this project and how might it be staged to start small and scale larger within the community?
GREEN FOOD GARDEN
How could you leverage potential partnerships with existing urban farms to jumpstart the project? What specific forms of training programs must be developed for this project to take root?
How might an incentives program be developed to How might you capture and leverage the shared encourage members to participate and what sort knowledge within the food sector within educaof incentives would potential members want? tional training?
Outreach
OUTREACH
Outreach
SAVANNAH, GEORGIA
Outreach
SAGA’S MISSION
SAGA aims to encapsulate the rich cultural history of Savannah, Georgia while committing to fostering, empowering, and promoting civic innovation within the city. SAGA does this through enabling and facilitating the connection between individuals and organizations to collaborate with one another while providing a hub for local ingenuity.
Outreach
LOCAL CURRENCY
BRANDING / AWARENESS
Outreach
#SAGA VIRAL CAMPAIGN Stand-alone, bus stop and bench ads can be placed throughout the city to inform and engage and arouse curiosity within Savannah. They can be used during various events such as Food Day, Art March, SCAD Side Walk Arts Festival. They will also be linked to social networks allowing people to post and comment on pictures uploaded on SA/GA’s twitter, Facebook and website. Social networking campaign Aims to connect individuals to the SAGA movement Creating representation for the residents of Savannah
Outreach
SAGA SOUNDS TED X Talk but even better! Accelerate Savannah can help found and even host SAGA Sound at the facility at Southern Pine. Where local voices of the community can be heard by all and documented. All that is required is your voice and a stage. It can be recorded by Jody or Film students at SCAD and posted on the SAGA website. Event brings awareness and knowledge to the community Series of talks and lectures Centering on innovation of creating a viable sustainable community
Outreach
SAGA STARTER Kickstarter but even better! Accelerate Savannah can help found and develop SAGA STARTER funding platform / website for sustainable initiatives in Savannah such as creative projects small business startups. Local crowd-funding website Local business of Savannah Focusing on the promotion of green jobs
designers musicians businesses craftsmen EVERY SAVANNIAN!
Outreach
SAGA SWAGGER SAGA “Swagger� is a promotional campaign focusing on an individual in the community who demonstrates civic leadership though sustainability. The monthly winner of the SAGA Swagger campaign will be featured on the online networking sites affiliated with the SAGA campaigns. Promotional campaign Individual demonstrates civic leadership Winner featured on the SAGA online networking sites
Outreach
SAGA LOCAL CURRENCY Developed as a collaborative design challenge to create the graphic design for the various denominations of the SA/GA Dollar. The winning entries will used as the design of the denominations of Savannah Dollar’s currency to be used in Savannah, GA, as well as a variety of SAGA campaigns, assuring important exposure to the creators of this outstanding work. All competition entries will be uploaded and voted on online by the public. Each winning team will receive a personalized SAGA Dollar, milled from recycled aluminum and award certificates for each member of the team.
Outreach
SAGA LOCAL CURRENCY Savannah Dollar would be purchased, like the Berkshare, at a discounted rate. Buyer gets $AV1 for every 95¢, giving a 5% discount on all purchases made using local currency A business sees 90¢ of every $AV1 they receive; Remaining 5% goes to organization managing local currency: Funds used to pay for: • production costs, • marketing materials • grants for non-profits and other organizations in the network.
Outreach
SAGA LOCAL CURRENCY The currency needs vast network of exchange posts: • local businesses • tourist and cultural points of interest • local gas stations • convenience stores • shelters
Outreach
LCI GOAL Improve the lives of low-income people Create new framework for solving complex problems Challenge obsolete conventional wisdom Drive the private market to work on behalf of low-income people Create a “new normal”
LIVING CITIES
HOW IT’S MET Introduces a means for Savannah companies to work together to develop a local workforce; allows for money to stay internally in the community and provide more chances for low-income people to earn money Provides a different approach to helps small businesses prosper and battling unemployment/poverty Promote the idea that Savannah culture and local, small endeavors play an important role in the city’s economy;using the local dollar we can create a more resilient and connected community Change the perspective of low-income areas as places of resource rather than of burden - Train locals to fulfill corporate workforce needs Encourages local sustainable workforce development by offering incentives that are usable only on local networks.
Outreach
TIME LINE + NEXT STEPS
THANK YOU FINAL PRESENTATION BY THE WINTER DMGT 740 CLASS