Lacoste by lizlukken

DEMOGRAPHICS The research conducted exhibits the size and type of homes prevalent in the European culture. The focus for research was to reveal the target market for smart technology.

PLACEMARK

“ thermostat I don’t have a

but I can hear the

meter spinning fast

once the heaters are on. - Keun Woo

”

PEOPLE PER HOUSEHOLD

Household Size by Region

60%

32% 28%

Single Residents

8% 37%

4+ Residents

44%

4+ Residents

2 Residents is 26%

3 Residents is 26%

3 Residents is 6%

3 Residents is 21%

2 Residents is 26%

2 Residents is 38%

4+ Residents is 25%

Single Residents 11%

Single Residents 12%

Household Size 19%

29%

22%

30%

-- Finn FinnMaceoin Macoin Of the 206 participants, 63 reside in a home with 4 or more individuals. 59 participants occupy a household with 2 individuals and 45 participants inhabit a home with 3 individuals. 39 participants reside in a single person household.

Population in European Regions

Room Quantity by Region

Urban

Rural 67% 15% 14% 4% Source: Eurostat News Release

99% Flats

96% Detached

5+ rooms

2 rooms

4 rooms

1 room

3 rooms

2 rooms

4 rooms

35% 25% 25% 15%

Source: Map of France,“City of Paris”

Secondary Research of Europe as a whole, states that in 2011, 41% of Europe is Urban, 35% is suburban, and 23% is Rural.

AGE OF INDEPENDENCE DE: 23.9 UK: 23.7

FR: 23.2

27.6 Average

IT: 29.6

ES: 28.2

EU: 27.0

This diagram represents the average age of independence for male and females throughout Spain, Italy, Germany, France, United Kingdom and the European Union. Based on the data, young adults typically move out of the family home between the ages of twenty-three and thirty-one.

DE: 25.2 UK: 24.6

28.2 Average

IT: 31.0

FR: 24.2

ES: 29.3

EU: 28.6

TECHNOLOGY Gathered research pertains to technology dealing with the popularity of smart devices and NFC usage. Extensive primary and secondary research was conducted to develop insights to better understand technology use and interactions.

PRIMARY TECHNOLOGIES 22%

12.6%

20%

16%

18.6%

11%

31.9%

8.6% 14.5% 13.8%

Surveys were conducted asking residents of various European cities which devices they prefer. Results indicate smartphones and laptop computers are the most favored in the EU market.

SMARTPHONES & NFC

Top 3

12 st

Android 51 %

Cell nd

Phone

Providers

with Sticker NFC STICKER

penetration leads

NFC SIM/SD CARD with Sim Card

NAVI

all other companies

in Europe

Android is the most versatile, inexpensive mobile operating system on the market, predicting smoother market adaptation. NFC-enabled smartphones currently on the market are predominately Android-based.

Smartphones have a strong presence in the European market. This shows potential for a large target market for mobile applications and accessories.

Subway Card

ﬁle

Man a

ger

Hom e Ofﬁ

Car

keeps people

Bed

side

moving

Task manager

NFC technology is commonly used throughout Europe and can be found in many public areas, such as metros, hotels and ATM.

“

Google facing

regulatory action in six

Door key (commercial) 8:20

REMOTE START

PRIVACY CONCERNS

EU countries over [data] privacy policy issues.

Payment

NFC

8:20

Pro By L oca ti

Keycard

”

Vehicle ignition control

TRANSPORTATION In order to understand transportation trends in Europe, survey participants responded to questions pertaining to modes of transportation and commute time. Research results are supported by existing conclusions on these topics.

TYPE OF COMMUTE

COMMUTING TIME Most Europeans prefer driving as their primary mode of transportation.

10% 24%

1 hr+

0-15 min 15-30 min

21%

30-45 min

24%

The majority of commute times exceed an hour

21%

Within the EU: Metro is the most common method of transportation for ages 15-24 (47%). Automobiles are the most common in all other age groups.

COMMUTES By Age: 0.6% 4% 7.6% 2.1% 0.4% 7.6% 2.5% 0.1% 6.6% 17.2% 5.1% 9.8% 8.1% 10% 0.4% 10.8% 32.9%

45-60 min

By Area: 1.7% 1.6% 1.8%

2.6% 0.8% 0.9%

5.6%

9.7% 9.7% 60.8% 63.5% 47%

1.7% 1.5% 2.2%

7.8% 16.1%

47.7%

43.1%

63.7%

22.9%

15 - 24

21.5% 15.4% 18.7% 41%

37.1%

In urban areas there is an increase in public transportation. Automobiles are more common in suburban and rural areas.

25 - 39 40 - 54 55+

By Gender: 7.4% 8.7%

13.1%

Other

Modes of Transportation: 1.7% 1.3% 3.7% 58.9%

18.1%

Automobiles are strongly prefered by men, and are less inclined towards walking and public transportation than women.

52.9%

Of EU residents use cars as their main mode of transportation.

France: 63.7%

UK: 56.7%

Spain: 1.6% Italy: 4.7% UK: 2.2%

Italy: 54.4%

France: 2.6%

Spain: 47.4% Germany: 60.9%

7.4%

France: 9.4%

Other

Germany: 13.1%

12.6%

Of EU residents use bicycles to get around.

UK: 13.4%

Of EU residents rely on walking as their main mode of transportation.

Italy: 14.4%

Preference of motorcycle use by women is almost negligible

7.4% 0.6% 16.2%

Spain: 14.5%

1.1% 1.9%

Germany: 7.1%

Germany: 1.5% Spain: 3.7% Italy: 5.2%

France: 20.1%

47.3% 21.8%

25.3%

UK: 1.2% France: 2.3%

UK: 22.1%

Of EU residents rely primarily on public transportation.

Italy: 18.2% Spain: 30.2%

Other

Germany: 14.8%

2.1%

Of EU residents rely on their motorcycle for mobility.

ENERGY Research gathered from European energy habits includes direct examination of participants homes, routines, and lifestyles as well as surveys conducted throughout Europe.

PLACEMARK

ENERGY CONSUMPTION IN THE EU Energy Sources in the Home

Energy Consumption in Germany The leading source of energy in Germany is Oil, at 34.6%. Combined Bituminous and Lignite coal produce 22.5% of energy sources. Natural Gas 21.7%, Nuclear Power 11%, Hydro and Wind Power 1.5% follow respectively.

34.6% 11% Based on survey data, 60% of participants use electricity as the main source of energy within the home.

22.5% 21.7%

Thermal Comfort

Energy Costs

56%

44%

Survey participants concluded that comfort was more significant than energy savings.

ENERGY EFFICIENCY Western Europe will integrate smart meters to 90%

The UK Department of Energy and Climate Change aims to require all homes and small businesses to have smart meters by 2020, totaling 53 million gas and electricity meters.

Nearly 70% of European electric meters will be “Smart”

manual meters

30,000,000

UK’s leading energy suppliers have committed to use several million smart meters prior to the start of a mass rollout in 2014.

30 million smart meters will be deployed annually in Europe

Germany’s annual shipments will reach 7 million by 2020, nearly as much as all Eastern Europe countries combined.

of homes will have smart meters by 2016 Source: Silicon Republic

Source: European Smart Metering Industry Group

Private households are invoiced once a year for energy, providing vague and imprecise bills.

Doors constant ly

opened Wast e of energ y Wast e of money

Timed Lighting

0 C

Frost Setting

1971 - 2004 Since 1971, energy savings in the E.U. has doubled with only a slight increase in energy consumption.

Energy Efﬁcient Technology

Hotel Key Card

Escalator Sensors

Close the door

campaign fr om U K

Radiant Floors

Open doors are a common problem in commercial areas across the UK. The Close the Door campaign aims to bring awareness to the millions in profits lost each year due to energy waste.

CONSTRUCTION Based on our research, the infastructure of most European households eliminates the need for HVAC systems by utilizing passive solar heating and wind-induced, natural ventilation.

PASSIVE SOLAR HEATING

The Collection Process The collection of solar energy through properly-oriented windows.

The Storing Process

The building stores energy in its “thermal mass,” which are high heat capacity materials, such as, concrete slabs, brick walls, or tile floors.

The Releasing Process

This process is the natural distribution of the stored energy back to the living space, through the mechanism of natural convection and radiation.

Generic Construction Drawing

LOCALIZED HEATING TEA ROOM

UTILITY

DINING

LIVING AREA

KITCHEN

DININ G

TO WE R

12th - 13th C.

P ATIO AREA

TERRACE

S TAIR W AY 17th C.

F O YER LIBRA R Y FIRST LEVEL Main House

GUEST ROOM

Independant Radiators

are present in all the homes our team researched from rural France to urban Germany.

SILK W OR M HOUSE

Radiant Flooring

P ALAIS DE TURQ

is a popular choice for localized heating in European homes.

TERRACE PRESSE DE

L’OLIVE LO WER LEVEL Enterntainment A reas

GUEST HOUSE

SHADOWING Passive observation was conducted by teams to understand routines and lifestyle within European homes. Areas of Focus

Architectural Layout Comfort Preferences Commute Cultural Stigmas Daily Routines Energy Consumption Energy System Entertainment

FINN MACEOIN

Lacoste, France 61 years old Gardener, Author

Insights: • Minimal lighting • Does not heat home until evening • Personally renovated the whole house • Leaves keys on kitchen counter • Uses home phones

“We use bottled gas. A lot of people with this stove use this as a central heating unit. There’s a big Bunsen burner in here and they turn it on really low and it heats that big plate. It keeps the whole piece red hot.”

TOMAS FADA entry • House built by his family • Lived in Barcelona for ten years before returning to Lacoste

“As people earn more money, they first invest in insulation, and the thermostat comes secondly. Thermostats are seen as a luxury rather than a necessity.”

Finn enjoys cooking and prepares meals from pure organic foods.

Propane and electricity power separate burners on range top.

Bullerjan convection stove is main source of heat besides passive solar.

Electric blanket serves as a secondary heat source.

Thermostat controlled radiator is a separately controlled alternative.

Lacoste’s MC

Two sections of the house are currently leased.

Water heater distributes hot water to radiators throughout the house.

Connects iPhone to stereo speakers. Planning to build a recording studio in Apt.

Efficiency washing machine, no dryer.

Paris, France 26 years old Freelance Designer

Insights: • Takes off shoes at entry • Very conscious of energy savings • No overhead lighting • No television • Speaks French, English and Korean • Metro is easily accessible from “I have an iPhone 4. Updates are making it slower; or maybe I’m getting faster.”

Listens to music on laptop speakers.

Lacoste, France 31 years old Construction Worker

Insights: • No overhead lighting • Opens doors and windows upon

KEUN WOO

The Last Irishman of Pont Julien

Independent Parisian Designer

Rent: 1300 Euro Electric: 60 Euro/ month

Watches the electric meter in the hallway closely.

40 m2 apartment

home • Concerned about energy costs more than comfort • South Korean native • Attended university in the U.S.

Uses the communal courtyard to get fresh air and smoke.

Likes to cook, and specifically requested for a small stove to be installed upon move-in. Listens to music in the shower daily. No room for a toilet in the bathroom.

“What is NFC?” “Kitchens in Paris are not traditional, they have mini fridges and very small stoves.”

EUN SOL CHOI

Berlin, Germany 24 years old College Student

University Student

Insights: • Uses minimal lighting; likes natural

“I know what NFC is, but I feel it takes up too much battery.”

light • Concerned about energy savings • Enjoys using smart phone and trying different apps • Metro and bus station are easily accessible from home • South Korean native • Attended university in the U.S. and Germany

“Like traveling! Turn off heater when I leave. On the day before come back, I call to roommate to turn on the heater to warm up the room when I get back.”

Rent: 280 Euro Electric: 110 Euro/ month (divided by 3 roommates) 100 m2 apartment

Unplugs or turns off power strips when electronics are not in use to save energy.

Opens windows during daytime to get fresh air. Also substitutes as air conditioning.

Always listens to music in the shower with a small speaker.

Public transportation operates until 1 -2 am on weekdays and 24 hours on the weekend.

Utilizes transit smart phone app, which notifies upcoming departure times for every station.

DEMOGRAPHICS The research conducted exhibits the size and type of homes prevalent in the European culture. The focus for research was to reveal the target market for smart technology.

“ thermostat I don’t have a

but I can hear the

meter spinning fast

once the heaters are on. - Keun Woo

”

Household Size by Region

60%

32% 28%

Single Residents

4+ Residents

8% 37%

44%

4+ Residents

2 Residents is 26%

3 Residents is 26%

3 Residents is 6%

3 Residents is 21%

2 Residents is 26%

2 Residents is 38%

4+ Residents is 25%

Single Residents 11%

Single Residents 12%

Household Size 19%

29%

22%

30%

Population in European Regions Secondary Research of Europe as a whole, states that in 2011, 41% of Europe is Urban, 35% is suburban, and 23% is Rural.

Source: Eurostat News Release

Rural 67% 15% 14% 4%

96% Detached

Room Quantity by Region

Urban 99% Flats

5+ rooms

2 rooms

4 rooms

1 room

3 rooms

2 rooms

4 rooms

Source: Map of France,“City of Paris”

35% 25% 25% 15%

AGE OF INDEPENDENCE This diagram represents the average age of independence for male and females throughout Spain, Italy, Germany, France, United Kingdom and the European Union. Based on the data, young adults typically move out of the family home between the ages of twenty-three and thirty-one.

DE: 23.9 UK: 23.7

FR: 23.2

27.6 Average

IT: 29.6

ES: 28.2

EU: 27.0

DE: 25.2 UK: 24.6

FR: 24.2

28.2 Average

IT: 31.0

ES: 29.3

EU: 28.6

TECHNOLOGY

Gathered research pertains to technology dealing with the popularity of smart devices and NFC usage. Extensive primary and secondary research was conducted to develop insights to better understand technology use and interactions.

PRIMARY TECHNOLOGIES 22%

20%

16% 11%

9% 8%

Surveys were conducted asking residents of various European cities which devices they prefer. Results indicate smartphones and laptop computers are the most favored in the EU market.

12.6% 18.6%

31.9%

8.6% 14.5% 13.8%

SMARTPHONES & NFC

Top 3

12 st

Cell

Android 51 %

penetration leads all other companies

in Europe

Phone

Providers

Smartphones have a strong presence in the European market. This shows potential for a large target market for mobile applications and accessories.

with Sticker NFC STICKER

NFC SIM/SD CARD with Sim Card

NAVI

Subway Card

8:20

Pro

ﬁle

By Lo cati

Man a

ger

Hom e Ofﬁ

Car Bed

side

Task manager

Keycard

Payment

NFC keeps people

moving

Door key (commercial) 8:20

REMOTE START

NFC technology is commonly used throughout Europe and can be found in many public areas, such as metros, hotels and ATM.

Vehicle ignition control

PRIVACY CONCERNS

“

Google facing

regulatory action in six

EU countries over [data] privacy policy issues.

”

TRANSPORTATION

In order to understand transportation trends in Europe, survey participants responded to questions pertaining to modes of transportation and commute time. Research results are supported by existing conclusions on these topics.

COMMUTING TIME

TYPE OF COMMUTE Most Europeans prefer driving as their primary mode of transportation.

10%

1 hr+

24% 21% 24% 21%

The majority of commute times exceed an hour

0-15 min 15-30 min

30-45 min

45-60 min

COMMUTES By Area:

By Age: 0.6% 4% 7.6% 2.1% 0.4% 7.6% 2.5% 0.1% 6.6% 17.2% 5.1% 9.8% 8.1% 10% 0.4% 10.8% 32.9%

1.7% 1.6% 1.8%

5.6%

9.7% 9.7%

7.8% 16.1%

60.8% 63.5% 47%

2.6% 0.8% 0.9% 1.7% 1.5% 2.2% 47.7%

43.1%

63.7%

22.9%

15 - 24

21.5% 15.4% 18.7% 41%

25 - 39

37.1% 13.1%

40 - 54 55+

Within the EU: Metro is the most common method of transportation for ages 15-24 (47%). Automobiles are the most common in all other age groups.

Other In urban areas there is an increase in public transportation. Automobiles are more common in suburban and rural areas.

By Gender:

7.4% 8.7%

1.7% 1.3% 3.7%

Automobiles are strongly prefered by men, and are less inclined towards walking and public transportation than women.

58.9% 18.1%

Other

7.4% 0.6% 16.2%

1.1% 1.9%

47.3%

25.3%

Preference of motorcycle use by women is almost negligible

Other

Modes of Transportation: France: 9.4% UK: 13.4%

12.6%

52.9%

Of EU residents use cars as their main mode of transportation.

France: 63.7%

Of EU residents rely on walking as their main mode of transportation.

Italy: 14.4% Spain: 14.5%

UK: 56.7%

Germany: 7.1%

Italy: 54.4% Spain: 47.4% Germany: 60.9%

Germany: 13.1% Spain: 1.6% Italy: 4.7% UK: 2.2% France: 2.6%

France: 20.1%

21.8%

UK: 22.1%

Of EU residents rely primarily on public transportation.

Italy: 18.2%

7.4%

Of EU residents use bicycles to get around.

Germany: 1.5% Spain: 3.7% Italy: 5.2% UK: 1.2%

Spain: 30.2%

France: 2.3%

Germany: 14.8%

2.1%

Of EU residents rely on their motorcycle for mobility.

ENERGY

Research gathered from European energy habits includes direct examination of participants homes, routines, and lifestyles as well as surveys conducted throughout Europe.

ENERGY CONSUMPTION IN THE EU Energy Sources in the Home

Energy Consumption in Germany

34.6% 11%

22.5% 21.7% Based on survey data, 60% of participants use electricity as the main source of energy within the home.

The leading source of energy in Germany is Oil, at 34.6%. Combined Bituminous and Lignite coal produce 22.5% of energy sources. Natural Gas 21.7%, Nuclear Power 11%, Hydro and Wind Power 1.5% follow respectively.

Thermal Comfort

56%

Energy Costs

44%

Survey participants concluded that comfort was more significant than energy savings.

ENERGY EFFICIENCY

UK’s leading energy suppliers have committed to use several million smart meters prior to the start of a mass rollout in 2014. Western Europe will integrate smart meters to 90%

Nearly 70% of European electric meters will be “Smart”

The UK Department of Energy and Climate Change aims to require all homes and small businesses to have smart meters by 2020, totaling 53 million gas and electricity meters.

manual meters Source: European Smart Metering Industry Group

Private households are invoiced once a year for energy, providing vague and imprecise bills.

of homes will have smart meters by 2016 Source: Silicon Republic

30,000,000 30 million smart meters will be deployed annually in Europe

Germany’s annual shipments will reach 7 million by 2020, nearly as much as all Eastern Europe countries combined.

1971 - 2004 Timed Lighting Since 1971, energy savings in the E.U. has doubled with only a slight increase in energy consumption.

0 C

Doors constant ly

opened Wast e of energ y Wast e of money

Frost Setting

Energy EfďŹ cient Technology

Escalator Sensors

Close the door

campaign fr om U K

Open doors are a common problem in commercial areas across the UK. The Close the Door campaign aims to bring awareness to the millions in profits lost each year due to energy waste.

Hotel Key Card

Radiant Floors

CONSTRUCTION

Based on our research, the infastructure of most European households eliminates the need for HVAC systems by utilizing passive solar heating and wind-induced, natural ventilation.

PASSIVE SOLAR HEATING The Collection Process

The Storing Process

The Releasing Process

The Collection Process

The Releasing Process

The Storing Process

KEUN WOO

BERLIN

Independant Radiators

are present in all the homes our team researched from rural France to urban Germany.

SILK W OR M HOUSE

Radiant Flooring

P ALAIS DE TURQ

is a popular choice for localized heating in European homes.

TERRACE PRESSE DE

L’OLIVE LO WER LEVEL Enterntainment A reas

GUEST HOUSE

TEA ROOM

UTILITY

DINING

LIVING AREA

KITCHEN

DININ G

TO WE R

12th - 13th C.

TERRACE

GUEST ROOM

P ATIO AREA

S TAIR W AY 17th C.

F O YER LIBRA R Y FIRST LEVEL Main House

SOURCES Transportation Board • Flash Eurobarometer. Future of Transport: Analytical Report. Rep. European Commission, Mar. 2011. Web. 13 May 2013. <http://ec.europa.eu/public_opinion/flash/ fl_312_en.pdf>. Energy Board • Department of Energy and Climate Change aims to require ALL homes in the UK to have smart meters 2020- that’s 53 million gas and electricity meters Barker, Gregory, and Edward Davey. “Helping Households to Cut Their Energy Bills.”Gov. UK. Crown, 10 May 2013. Web. 11 May 2013. <https://www.gov.uk/government/policies/ helping-households-to-cut-their-energy-bills/supporting-pages/smart-meters>. • 70% of houses in Europe to have smart meters by 2020, 90% of homes in western Europe to have smart meters by 2020

Business Wirevia The Motley Fool. “Nearly 70 Percent of Electric Meters in Europe Will Be Smart by 2020, Forecasts Pike Research.” Daily Finance. The Motley Fool, LLC., 25 Jan. 2013. Web. 10 May 2013. <http://www.dailyfinance.com/2013/01/25/nearly-70-percent-ofelectric-meters-in-europe-wil/>. • private households invoiced once per year for energy, providing vague, imprecise bills “Enabling a Smarter Energy World.” ESMIG. ESMIG, 9 Jan. 2013. Web. 19 May 2013. <http:// www.esmig.eu/>. • “UK: the leading energy suppliers British Gas and E.ON have committed to the deployment of several million smart meters prior to the start of a mass rollout in 2014” • “Half of homes will have smart meters by 2016” Kennedy, John. “Half of European Homes to Have Smart Meters by 2016.” Silicon Republic. Silicon Republic Knowledge & Events Management Ltd., 18 July 2011. Web. 10 May 2013. <http://www.siliconrepublic.com/clean-tech/item/22698-half-of-european-homes-to-h>. • It’s a $25 Billion Dollar market!! Ilet, Dan. Greenbang: Sustainability Research. Rep. Ed. Shirley Siluk-Gregory. Greenbang, Feb. 2012. Web. 10 May 2013. <http://www.greenbang.com/wp-content/uploads/2012/02/ Smart-Meter-Outlook-2020.pdf>.

•200 million smart meters 2011-2020 •“30 million meters deployed annually” •“Germany annual shipments will reach 7 million by 2020, nearly as much as all Eastern Europe countries combined” “Smart Meters in Europe.” Navigant Research. Navigant Consulting, Inc., Mar. 2012. Web. 10 May 2013. <http://www.navigantresearch.com/research/smart-meters-in-europe>. Demographics Around the European Union, young adults typically move out of the family home between the ages of 23 and 31. Our information graphics express the average move out age for male and female broken up into six categories each, the five big European countries, Spain, Italy, United Kingdom, Germany, France, and the remaining an average of the remaining European Union countries. The center of the graph expresses the average of all six categories. Females tend to move out earlier than males. Of the Male population, the average move out age is 28.2 with the females at 27.6 years of age. Source: Eurostat, EU-LFS http://epp.eurostat.ec.europa.eu/statistics_explained/index.php?title=File:Average_ age_of_young_people_when_leaving_the_parental_household,_by_sex,_2007. png&filetimestamp=20101209133941#file

MLA_ European Union. Eurostat. N.p., 9 Dec. 2010. Web. 13 Mar. 2013. <http://epp. eurostat.ec.europa.eu/statistics_explained/index.php?title=File:Average_age_ of_young_people_when_leaving_the_parental_household,_by_sex,_2007. png&filetimestamp=20101209133941#file>. Secondary Research of Europe as a whole, states that in 2011, 41% of Europe is Urban, 35% is Suburban, and 23% is Rural. Source: Eurostat News Release http://epp.eurostat.ec.europa.eu/cache/ITY_PUBLIC/1-30032012-BP/EN/1-30032012BP-EN.PDF MLA “Urban-intermediate-rural Regions.” Eurostat News Release. Tim Allen and Louise Corselli-Norblad, 30 Mar. 2012. Web. <http://epp.eurostat.ec.europa.eu/cache/ITY_ PUBLIC/1-30032012-BP/EN/1-30032012-BP-EN.PDF>.

Technology *EU privacy issues* Arthur, Charles. “Google Facing Legal Threat from Six European Countries over Privacy.” The Guardian. Guardian News and Media, 02 Apr. 2013. Web. 20 May 2013. *60% of smartphone users still use gps apps despite privacy concerns* Cameron, Scott. “Study: Geolocation Apps Draw Users, Despite Privacy Concerns.” PCWorld. PC World, 3 Apr. 2012. Web. 20 May 2013. *EU privacy issues * “Google Facing Regulatory Action in Six EU Countries over Privacy Policy Issues.” Google Facing Regulatory Action in Six EU Countries over Privacy Policy Issues. Pinsent Masons LLP, 3 Apr. 2013. Web. 20 May 2013. *2011 survey 1/3 of smartphone users dont use gps able apps* Hoffman, David. “A Major Moment for Data Privacy.” European Voice. European Voice, 28 Jan. 2013. Web. 20 May 2013. *51% android penetration europe, info is on the graph in the article* Lunden, Ingrid. “Android Took 64% Of All Smartphone Sales Globally In Q1; Windows Phone Continues Modest Gains, Says Kantar.” TechCrunch RSS. TechCrunch, 28 Apr. 2013. Web. 20 May 2013.

*future use of NFC* “Samsung Checks in at London 2012 Holiday Inn.” Samsung Tomorrow. N.p., 25 July 2012. Web. 20 May 2013. *NFC sim cards* Walters, Ray. “NFC-enabled Sim Cards to Become a Worlds Standard.”ExtremeTech. ZiffDavis, 17 Nov. 2011. Web. 20 May 2013. *NFC future use, profile management for phone* “What Keeps NFC From Explosive Growth? A Gateway Product.” Co.Design. Ed. Belinda Lanks. N.p., 23 Jan. 2013. Web. 20 May 2013.

Construction The storage of this energy in thermal mass comprised of building materials with high heat capacity such as concrete slabs brick walls or tile floors. The natural distribution of the stored solar energy back to the living space, which required, through the mechanisms of natural convection and radiation. The collection of solar energy through properly oriented, south-facing windows. 1. Fosdick, Judy. “Passive Solar Heating.” WBDG. Federal Energy Management Program (FEMP), 24 Aug. 2012. Web. 26 Apr. 2013. Possible Partnerships Nest’s required wiring prohibits its expansion from outside of the U.S. and Canada Tado controlled by iOS and Android, with the exception of the manual setting The minimalistic white box on the wall doesn’t even have a screen, nor does it have sensors. So, for example, while Nest knows its owners have left the apartment because it can’t sense movement, Tado knows because each occupant has the app on their phone, and it can track their location. There are at least two advantages to this approach – it should be quicker to tell that they’re gone (by default, Nest waits two hours before turning down the heating), and it also lets Tado’s systems automatically turn the heating back up when the occupant is heading home.

“Our idea is to bring a brain to heating and cooling systems, to make them more adaptive and to make it possible to control energy in a smarter way,” co-founder Christian and to make it possible to control energy in a smarter way,” co-founder Christian Deilmann told me. “Tado is your assistant who takes care and knows when you’re leaving and turns it down for you… It learns how your specific home reacts to solar radiation, but also how fast it can heat up and how much energy it uses. All this information is taken into account.” Nest uses Wi-Fi and a home router. Tado uses 6LoWPAN (Low power Wireless Personal Area Networks) stuck into a router’s USB port €99 ($126) annual subscription, first 1,000 customers get the thermostat free “a monthly report telling the user how much thew system is saving them – will keep them hooked” Originally launched in Germany, Austria and Switzerland interested in Scandinavia, United Kingdom and France Meyer, David. “Tado Aims to Be a Smarter Thermostat than Nest.” GigaOM. GigaOM, 14 Nov. 2012. Web. 20 May 2013. <http://gigaom.com/2012/11/14/tado-aims-to-be-asmarter-thermostat-than-nest/>. Oventrop “Company Information.” Oventrop. DSI, n.d. Web. 20 May 2013. <http://www.oventropus.com/company.php>.

RWE “About RWE.” RWE Corporate. Vorweggehen, n.d. Web. 20 May 2013. <http://www. rwe.com/web/cms/en/10122/rwe/about-rwe/>. Statkraft “About Statkraft.” Statkraft. Statkraft, n.d. Web. 20 May 2013. <http://www.statkraft. com/about-statkraft/>. Tado “The Idea.” Tado°. Tado°, n.d. Web. 20 May 2013. <http://www.tado.com/en/the-idea. html>.

“The Idea.” Tado°. Tado°, n.d. Web. 20 May 2013. <http://www.tado.com/en/the-idea. html>. Vattenfall “Our Company.” Vattenfall. Vattenfall AB, n.d. Web. 20 May 2013. <http://www.

PERSONAS Based on data and insights, three distinct personas were generated. The following personas are potential candidates for target consumers in Europe.

URBAN BACHELOR • 1 bedroom apartment • Rarely travels more than 15 minutes from home • Is very conscious about energy savings Checks phone in bed

Jean-Pierre Moreau

Listens to music in the shower

Checks bus/train schedule on phone

Makes coffee and checks emails

Turns heat down before bed

Turns heat and lights off when away

Watches movies over dinner

Uses electric blanket at night

Age 26 Paris, France

SUBURBAN MOTHER • Does laundry during discounted energy hours (12-2pm M-F)

• Very conscious about passive solar heat and light

Uses portable radiator while in shower

Keys left by door

Radiator used with cool climate

Francesca Garza Opens window for fresh air

Age 38 Sant Cugat, Spain Husband, Aldo: Age 45 2 Kids : Ages 8 & 3

Kids to school and market

Bamboo shades regulate light and heat

Fire heats whole house

RURAL ELDERLY COUPLE • Drives to surrounding towns (15-30min) • Propane/Electric powered oven/stove • Uses thermometer as thermostat Opens blinds for passive solar heat

Aimee Deschamps

Uses radiators in morning

Keys left on counter

Morning walk

Age 67 Lacoste, France Husband, Alexandre: 70

Checks emails and gardens

Heat off during the day

Wood burning stove for heat

Sets morning alarm(analog)

INDUSTRY PARTNERS Several companies throughtout Europe were sourced and researched to develop possible partnerships with Allure Energy. The companies are Statkraft, Vattenfall, RWE, Tado, Oventrop, and Wolf.

ENERGY PROVIDERS

Europe’s largest generator of renewable energy, which obotaines their power from a wide range of sources. Wholly owned by the Norwigian state HQ- Norway

Strives to improve environmental performance to target suppliers, customers, and policy makers. Focus on sustainable heat and electricity sources. HQ- Sweden

One of Europe’s top 5 electricity and gas companies,#3 in energy and #5 in gas. A supporter of smart meter technology HQ- Germany

ORGANIZATIONS AND HARDWARE COMPANIES

Leading European manufacturer of valves and components.

Heating, Ventilation, Air Conditioning, and Solar systems.

Dedicated to the improvement of health, comfort,energy efficiency and healthy technology.

Offers its partners long term beneficial relationships.

High-Quality Foundations for Meeting Tough Challenges.

Develops and spreads information regarding technology and mechanical services.

COMPETITOR Europe’s leading manufacturer of energy-efficient heating and cooling solutions for residential, commercial, and industrial applications.

#1 Heating manufacturer in the UK with a focus on renewable energies.

Focused on optimizing it’s products for seasonal efficiency and staying ahead of legislation.

Domestic boilers, solar, heat pumps, HVAC, and thermostats.

Wants to bring a brain to heating and cooling systems to make them more adaptable and smarter.

Uses geolocation to make adjustments to temperature based on user’s location.