MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: Heartbroken Records
Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M
Module Credits: 60
Weighting of Brief within Module: 100%
Context I am a designer concerned with print based solutions in the fields of branding and publishing design created primarily for the fashion and culture sectors, using a mix of both type and image. I also have a strong interest in copywriting and the importance of communicating successfully through both language and design. Brief or Tasks You must create a publication or series of publications and printed products that explore the lyrics of certain love songs taken from the pop and motown genres. You should choose songs that can be compared and contrasted within your work, and you should choose to explore these lyrics primarily typographically, with image being used where suitable. The products created should be tactile and feel collectable, and you should aim to traditional printing processes and finishes where possible to achieve this. Preparation/Research suggestions Thorough research into your chosen songs and musical genres should be undertaken. Publications of a similar nature should be researched into to have an understanding of successful communication. 1000 Music Graphics (mini): A compilation of packaging, posters, and other sound solutions by Stoltz Design Volume: Writings on Graphic Design, Music, Art, and Culture by Kenneth Fitzgerald Letterpress Now by Jessica White
Evidence – for this project students should submit A series of publications, posters and postcards. Development, research and outcomes should be documented on the appropriate blogs.
Briefing: Monday 30/09/2013
Deadline: Thursday 22/05/2014