Bliss Life Magazine June/July 2019

June | July 2019

bl i s s l i femag . co m

Kaely Juzek

MISS RENO RODEO 2019

Reno Rodeo: June 20-29

THE WILDEST, RICHEST RODEO IN THE WEST Celebrates 100 Years – “It’s a Big Damn Deal!”

Miss USA CHESLIE KRYST

Discover Elko

The Cornerstone of Cowboy Country Jarbidge Wilderness

Home Means Nevada

Dress accordingly.

T W O FA N TA S T I C L O C AT I O N S T O S H O P !

(South Reno Location) South Creek Center • 55 Foothill Rd #2 • Reno, NV • 775.376.1115 (Downtown Reno Location) 135 N Sierra St # C • Reno, NV • 775.682.3800 HomeMeansNevada.com

RENO BUICK GMC CONGRATULATES THE RENO RODEO ON 100 YEARS!

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BLISS contributors

blisslifemag.com

Leslie McCarroll Publisher / Founder VP of Sales & Marketing leslie@blisslifemag.com

Kristy McLean Executive Editor kristy@blisslifemag.com

#Battleborn – Though Battle Born technically refers to the fact that Nevada became a state in 1864 during the Civil War, many native Nevadans identify with the term as a reference to being born and raised in Nevada. It’s a statement of pride and comradery with other “Battleborn” natives, especially as we welcome so many new people into our great state.

I, for one, am a native Nevadan and I’m so proud of my #battleborn roots. I am sincerely honored to be able to share some of the history and traditions of Nevada, and celebrate the amazing people, places, businesses, and events that make Nevada great through Bliss Life Magazine. Northern Nevada is thriving! I encourage you to embrace the growth and share your “Battle Born” stories with newcomers, invite them to the rodeo and tell them about all the amazing summer events in Reno, so they too can catch the “Home Means Nevada” spirit.

100 Years of Reno Rodeo! It really is a “Big, Damn Deal!” and all of us at Bliss Life Media are so grateful for the opportunity to represent Miss Reno Rodeo and “The Wildest, Richest Rodeo in the West” for the 4th consecutive year. We are blessed to have the opportunity to work with this great organization that not only gives back to, but is an integral part of the fabric of this beautiful landscape we get to call home. We have won numerous awards featuring Miss Reno Rodeo in our feature reels and we thank you for your continued support. We love taking our creativity to the next level each and every time we get to work with the Reno Rodeo.

In grade school we used to sing the song “Home Means Nevada” with pride and respect for our state and our country. I still remember those lyrics and I think it’s fitting to share them with you here: Home means Nevada, Home means the hills, Home means the sage and the pines.

Out by the Truckee’s silvery rills, Out where the sun always shines.

There is the land that I love the best, Fairer than all I can see, Deep in the heart of the golden west Home means Nevada to me.

Lindsay Rohlfsen Creative Director

I can’t think of a more beautiful place to live. We hope you enjoy this special Reno Rodeo 100th Anniversary issue, we certainly enjoyed creating it for you!

lindsay@blisslifemag.com

Leslie McCarroll Publisher/Founder/VP of Sales & Marketing leslie@blisslifemag.com

Contributors Clara Andriola Tres Benzley Natasha Bourlin Jen Eastwood Jameson Fink

Ronda Gentry Lynne Liebelt Jeramie Lu Nikki Lund Gabi Madraso

Michelle Miller Chris Moran Brandi Nicole Bill Price Carla Rodriguez

Adriane Schwartz Cody Shepard Madison Spiegel Stephanie Tobey

Escape to Tahoe Blue #1 Unflavored Vodka in the World

Please drink responsibly.

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STYLE

CULTURE

11

18 Miss USA

Beauté Bliss Picks Sephora

12 The Homemade Summer Braid

14

DIY Pro Tips

Cheslie Kryst, North Carolina

20 100 Years of Reno Rodeo

on the Sutro Street Wall

I Wanna be a Cowgirl Rodeo Fashion

Table of Contents JUNE/JULY 2019 RENO RODEO ISSUE RENO RODEO 100TH ANNIVERSARY ISSUE featuring Miss Reno Rodeo. Explore the wonders of the wild west new and old as we highlight some of the people, places, businesses, and events that make Northern Nevada great.

WELLNESS 22 The Healing Power of Jiu-Jitsu

Kelley Perotti – Conviction Martial Arts

26 So You Wanna be a Daddy?

The Nevada Center for Reproductive Medicine

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B LISS LIFE | J u ne/ J ul y 2019

SPOTLIGHT 30 Reno Rodeo 100th Anniversary Celebration: Miss Reno Rodeo Through the Years, Reno Rodeo Timelime of Historical Highlights, Spotlight on Mike Torvinen-Reno Rodeo President 2019, Rodeo Quick Facts, 2019 Rodeo Crowd Favorites, Rodeo 101 and 2019 Front Runners.

ON THE COVER Rodeo Queen Kaely Juzek Branded in History Photo by Jeramie Lu Photography

FLAVOUR

JET SET

SOCIETY

51 Chill Out

54 Elko, Nevada

60 Night in the Country

Summertime Reds

52 Whiskey Business

Local Distilleries

The Cornerstone of Cowboy Country

Give & Get Program

62 Home Means Nevada

Scott Dunseath Rebrands Reno eNVy

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20% OFF ROOM RATES USE CODE: 20OFFBLISS19 OFFER GOOD THROUGH 9.30.19 SUBJECT TO AVAILABILITY AND BLACKOUT DATES.

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BLISS LIFE | J u ne / J ul y 2019

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BLISS style

BEAUTÉ BLISS Picks EVERYTHING YOU NEED TO GET THAT SUN-KISSED SUMMER GLOW All of these products can be found at Sephora.com

GLOW RECIPE Pineapple-C Brightening Serum DOLCE&GABBANA Light Blue Sun Pour Homme Eau de Toilette

OLEHENRIKSEN Banana Bright Eye Crème FENTY BEAUTY BY RIHANNA Killawatt Freestyle Highlighter

DIOR Lip Glow HERBIVORE Sea Mist Coconut + Sea Salt Beach Wave Hair Mist

DIY

The Homemade Summer Braid

By Brandi Nicole | Photos courtesy of Brandilocks Glam Co.

Whether your summer adventures find you grilling with friends, partying poolside, getting rowdy at the rodeo, or kicking back at the beach, a simple braid will add that sassy, sexy touch of style and tame long locks on a hot summer day.

MIRRORS ARE EVERYTHING Hang some mirrors in an offset position where you can see the back of your head.

Since things are opposite in the mirror it takes a little brain power to get the hang of it but I believe in you!

ANYONE can rock a braid. Let go of any negative thoughts you’ve trained yourself to believe about braids. Replace “I’ll never learn to braid” with “I learn new things every day...I got this!” OR “My hair just doesn’t work in braids” with “I know there’s a solution for my type of hair – I just have to keep trying.”

TEXTURIZING SPRAY Manage fly-aways and give your hair a little more grip by spraying generously with texturizing spray. Two of my favorite brands are Not Your Mother’s and Oribe. For that trendy, loose braid look, apply another layer of texturizing spray on the finished braid before gently pulling at the sides a little bit at a time to loosen.

Learning any new crafty skill takes time and patience. With these braiding tips and a “can do” attitude you too can master this timeless trend.

GOOGLE IT Lucky for us, online tutorials and pinterest pics make learning new braiding techniques a snap. A video tutorial on your desired look will do you more good than me trying to teach you here on paper. Watch the video all the way through then start the video over, pausing as needed as you go through the steps. Try the braid on a friend first to get the hang of it before trying it on yourself.

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START SIMPLE I know you may want that royal Game of Thrones Daenerys Targaryen look but let’s start simple and then graduate to Khaleesi status. Learn a simple three-strand braid, then try a French braid, then an inverted French braid.

Baby steps and practice are the key. You won’t get it right the first time! I still struggle when learning new braids and I’m a professional. Take breaks when your arms get tired and don’t forget to breathe. Be patient with the learning process – you got this!

BLISS style

GIVE YOURSELF PLENTY OF TIME Avoid attempting a new braid when you’re short on time or rushing to an event.

You will only set yourself up for failure and negative self-talk.

Practice on the weekend or when you have nowhere to go.

Put on some music, have a glass of wine, and just have fun with it.

WHEN IN DOUBT…CHEAT! Sometimes the most impressive “braids” aren’t even braids! Get yourself a package of clear elastic hair bands – or choose a color that matches your hair – you’ll need smaller, thinner elastics for the following technique: 1. Start at the top of your head and grab a small section of hair and secure it with elastic.

2. Twist the hair all the way down to the end and secure it with another elastic to the end of another small section of hair.

3. Repeat with another section of hair and wrap the new section around the first twist. Then do it again with another section of hair. Any consistent pattern you make with the elastics will start to look like a braid!

4. Once you have something that resembles a pattern, spray with texturizing spray and wait a few seconds to dry. Then, gently pull at the sides of the chunks of hair to make it look fuller. Don’t be afraid to use more elastics or bobbi pins to keep hairs in place.

5. Frame your face with a few tendrils or get the front view of your hairstyle in check and then let the braid be a little messy – the imperfect braid look is in! If the front view isn’t working for you then try adding a head wrap, scarf, or hat.

If at first you don’t succeed, try try again…and if you’re over it, throw your hair up in a messy bun and try again tomorrow.

Remember, you are beautiful! You have amazing hair! Inner beauty transcends and translates to outer beauty! Love yourself and believe in you. Now go practice!!

ASK FOR HELP I am here for you! I’ve been braiding and styling hair for over ten years at my beauty bar and for special events and weddings. I’m available for personal consultations too. Don’t hesitant to DM me on Instagram or send me a text. Best of luck creating beautiful braids! m

Brandi Nicole | Cosmetologist | Artist | Beauty Blogger | ig: @brandilocks.glamco Brandilocks Glam Co. | Reno-Tahoe | (530) 310-8440 | brandilocksglamco@outlook.com

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BLISS style

I WANNA BE A Cowgirl

Photos by Ashlyn Savannah Photography

Photos by Jeramie Lu Photography

By Gabi Madraso

Styles change, the latest trend will fade, but fashion… fashion is forever. Fashion is more than simply clothing; it is the entire look and feel. When you create the perfect outfit you feel empowered and ready to conquer anything the day throws your way.

A cowgirl is no exception to fashion. She understands the need to stay true to herself and what makes her feel confident. The cowgirl utilizes fashion to inspire the world around her by embracing the wild and bold. She understands they will stare yet she dresses only to impress herself.

TIMELESS COWGIRL FLAIR Turquoise is timeless, everyone needs a good felt hat and a comfy pair of jeans just tight enough to accentuate the curves…and good leather never goes out of style; these are a few lessons the cowgirl has learned over the years. Comfort is vital to the cowgirl’s sense of fashion. She must not only look her best, but still be able to function at peak performance and get her tasks done. She has an arena look and she has a bleacher look—and she knows how to rock both! She is a class act inside the arena and out! She is bold and not afraid to wear patterns. Fringe is always dazzling and somehow seems to flow perfectly with her confident strut.

A cowgirl’s fashion evolves as she grows and embraces the different stages of her seasons of life. She learns what works best for her and what she feels best in. She enjoys vintage fashion and items that have stories that come with them. The evolution of a cowgirl’s fashion is ultimately whatever she wants it to be. She will continue to push the barrier inside the arena and the fashion world while always striving to outdo her last perfect rodeo look.

GIDDY UP! Watching cowgirls express themselves through clothing, hats, belts, jewelry, and, most of all, self-confidence is so inspiring and energizing. The cowgirl is within us all and she is just waiting to be let out and expressed through a fun and sassy outfit. So, you wanna be a cowgirl? Giddy up! With a combination of comfort, confidence, and cowgirl flair you can’t go wrong! m

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BLISS culture

RASCAL FLATTS: Up Close & Acoustic JULY 13, 2019

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GRAND SIERRA RESORT

One band. Ten albums. Seventeen No. One hits. Over 27 million records. Time and success have only put Rascal Flatts closer to their core with expert musicianship, razor-sharp vocals and songs that have shaped lives, loves and the genre of country music itself. With over 40 trophies from the Academy of Country Music Awards, American Country Awards, American Music Awards, Country Music Association Awards, People’s Choice Awards and more, Rascal Flatts have become the most awarded country group of the past decade.

Rascal Flatts recently released their powerhouse new single, “Back To Life” (Big Machine Records) following the celebration of back-to-back chart-topping singles “Yours If You Want It” and “I Like The Sound Of That.” The trio recently dropped a four-song EP, JUKEBOX as a surprise for fans, featuring special spins on their most-loved songs.

Rascal Flatts is one of the hottest touring acts in any genre with over 10 million tickets sold. And, on July 13th, Bliss Life will be there up close and personal with exclusive media coverage as they showcase their latest album with a heartwarming acoustic show at the Grand Theater at Grand Sierra Resort. Look for highlights on BlissLifeMag.com and social media coverage @BlissLifeMagazine. For tickets, go to grandsierraresort.com m

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BLISS culture

CONGRATULATIONS TO MISS USA Cheslie Kryst!

Photos by Nick Schab

Reno-Tahoe earned many new fans this past May when the MISS USA® Competition came to town. The event took place at the Grand Sierra Resort and Casino’s Grand Theatre on May 2nd and aired live on FOX. Bliss Life Magazine had the honor of covering the competition and meeting many of the contestants. A common topic of conversation was how much these women, many of whom are well traveled, were enjoying Reno-Tahoe and had no idea how amazing it is. What better way to grow the local economy than having an influential spokeswoman from each of the 50 states experiencing Reno first hand and taking that experience back home with them!

Vanessa and Nick Lachey hosted the event and Lu Sierra served as competition insider. Grammy® award winning singer, songwriter and producer T-Pain performed and the event was a huge success!

Brains, beauty, ambition, talent and a whole lot of impressive personalities graced the stage at the Grand Sierra. Speaking of which, the Grand Theater stage was completely transformed into a crystal blue wonderland that was fit for the newly crowned Miss USA Cheslie Kryst from North Carolina. Cheslie is a full time complex litigation attorney who is licensed to practice law in two states. She earned both her law degree and MBA from Wake Forest University and graduated cum laude with a bachelor’s degree from the Honors College at the University of South Carolina. The 28-yearold is a former Division I athlete, having competed in the heptathlon, long jump and triple jump on South Carolina’s track and field team.

The Charlotte native runs a fashion blog, “White Collar Glam,” that focuses on work wear fashion for women and she is an active volunteer for Dress for Success.

Bliss Life Magazine had the opportunity to meet the newly crowned Miss USA Cheslie Kryst at the press conference after her win, as well as interview her in our very own private SKYPE interview a few days later (look for interview clips on BlissLifeMag.com and @BlissLifemag social media channels). Cheslie is smart, humble, beautiful, and such an inspiration for women everywhere! Congratulations Cheslie! We look forward to following your journey as Miss USA! m

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BLISS culture

PUBLIC ART: 100 YEARS OF RENO RODEO HISTORY ON THE SUTRO STREET WALL Photos courtesy of the Reno Rodeo Association

“Public art is a reflection of how we see the world–the artist’s response to our time and place combined with our own sense of who we are.” – Association for Public Art From murals and iron sculptures to painted electrical boxes, public art is an integral part of Reno culture. More than 175 murals, sculptures, and other works of art can be found throughout downtown Reno and the Midtown District. Public art inspires community spirit and can transform what once was a target for graffiti into a beautiful tribute and valued cornerstone of a community.

World renowned muralist and Reno resident, Erik Burke, is a former graffiti artist who used to tag walls before being told to channel his art in a positive way. Today, he is the creator of hundreds of public masterpieces worldwide and has been a key player in the movement to beautify the City of Reno through works of art. He has now been commissioned by the Reno Rodeo Association to depict the first 100 years of the Reno Rodeo on 700 feet of wall space beginning with the year 1919 at the corner of Oddie and Sutro Street, working south and finishing with the year 2019 at Gate 6 of the Reno-Sparks Livestock Events Center, current home of the Reno Rodeo.

The mural is divided into 10 sections representing the 10 decades of the rodeo. Each of the ten sections includes images of people and events representing that decade, and the belt motif throughout has buckles which also match the culture of each ten-year period.

Work on the project began in early April and will be completed before this year’s Reno Rodeo in June.

Clint Wells, a passionate Reno native, historian, former rodeo competitor, judge, and past president of the Reno Rodeo Association (1981) has been involved with the Reno Rodeo for 51 years and is visibly giddy when he talks about the Sutro Street Wall. “The Sutro Street mural is an exciting way to get the Reno arts community involved in the celebration of 100 years of the Reno Rodeo while beautifying the rodeo grounds and giving the surrounding neighborhoods that community pride that makes Reno and the rodeo so special.” m

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THE HEALING POWER of Jiu-Jitsu KELLEY PEROTTI, FOUNDER OF CONVICTION MARTIAL ARTS & FITNESS, SHARES HER JOURNEY TO OPENING HER OWN MARTIAL ARTS STUDIO

By Kristy McLean | Photos courtesy of Conviction Martial Arts

When you meet Kelley Perotti, with her beaming smile and welcoming presence, you feel like you’ve known her forever. She has a way a hanging on your every word and making you feel like you’re the most important person in the room. But don’t let that fool you, this 5th degree black belt kicks some serious ass.

In fact, she is a 2 time IBJJF Jiu-Jitsu Masters Worlds Champion and intends to compete for her 3rd world title this August 2019. While many other athletic champions must focus solely on their own personal development to advance in their sport, Kelley directs all of her energy outward, sharing her passion, pouring her heart into empowering others through her Conviction Martial Arts & Fitness studio in Reno, Nevada.

Kelley must be doing something right because she’s attracted the most qualified martial arts staff in the Reno-Tahoe area. With 6 black belt instructors on her team, and positive energy you can feel the second you walk in the door, it’s no wonder Conviction Martial Arts & Fitness has nothing but 5 star reviews online.

Martial Arts studios can be overwhelming and intimidating. It seems that being female owned makes Conviction Martial Arts & Fitness more welcoming. One might think Kelley would attract more female clientele but quite the contrary. The fact that the Light Featherweight (141 lb) can hold her own sparring with a 200 pound man alleviates any potential gender issues. “There’s no room for ego at CMA,” Kelley says, “the men that are here really want to learn.”

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Kelley first tried martial arts with a friend in 1996 and noticed an instant improvement in her fitness and body awareness. She went on to try Jiu-Jitsu which she hated for about 6 months but her competitive nature prevented her from giving up and before she knew it she had found a new passion. Martial Arts is a pretty intimate sport and it wasn’t long before Kelley and her instructor fell in love and got married. They began working together and with Kelley’s help, the gym grew from 147 members to over 700!

However, this isn’t the fairy tale love story you may be hoping for. Over time, Kelley found that she had less and less of a voice in the relationship. To make matters worse, she found that her husband was having an affair with a mutual friend. Kelley was devastated.

She had been raised in a loving home and no one in her extended family had ever been divorced. She was emotionally unprepared for the betrayal and struggled to regain her self-confidence.

Kelley was having a hard time finding peace living in the same town as her ex-husband so when she was invited to train in Albuquerque with Greg Jackson on an elite Mixed Martial Arts (MMA) team, she jumped at the opportunity and moved to New Mexico. She was honored to train with the likes of Donald “Cowboy” Cerrone and Holly Holm – the girl who knocked out Rhonda Rousy in a highly publicized fight. Kelley trained hard and her teammates became cherished lifelong friends.

She fought two MMA fights – winning the first and losing the second. After 9 months, Kelley

Kelley Perotti, Founder of Conviction Martial Arts & Fitness

BLISS wellness

“Kelley Perotti is in a class all her own. She has a quality of teaching, passion, and authentic kindness that only a few people truly possess.

Through CMA’s ever evolving programs including everything from fitness classes and kids camps to world class Brazilian Jiu-Jitsu instruction, my entire family is becoming stronger and more confident.”

– Garrett M.

realized that her true passion was Jiu-Jitsu and she missed her life in Reno.

Aside from her broken marriage, she had fond memories of managing the martial arts studio and sharing her love of the sport with others. She moved to California for a while to spend some time with family and in 2012 she put the past behind her and moved back to Reno. She got a job at Cami Craig Fitness and patiently began putting money away. Meanwhile, her dream of owning her own gym grew bigger. Thanks to the support of some dear friends, Kelley realized her dream and Conviction Martial Arts & Fitness (CMA) opened its doors in 2013. She has been changing lives ever since.

Kelley credits Jiu-Jitsu for helping her heal and saving her from slipping into the darkness of depression. “Jiu-Jitsu was the one thing I could do to escape the day and my heavy emotions. When you step on the mat, you have to be present and let everything else go.”

Kelley did find love again on the mat but this time it is with someone who lifts her up and makes her feel safe, secure, and loved. In 2017, Kelley and Kenny Perotti tied the knot and she now has two wonderful step daughters, Madison and Morgan. One of the things Kelley is most proud of is helping her step daughter, Madi, get her black belt. It was difficult to be both a stepmom and an instructor to a pre-teen but they never gave up, and to see Madi achieve something that she never thought she could do is so rewarding.

KELLEY LEARNED SOME VALUABLE LIFE LESSONS THROUGH THESE EXPERIENCES: • You can’t always be a “yes” girl. You have to say no, assert yourself, and stand up for what you believe is right.

• Forgiveness is the key to moving on when you’ve been hurt. Holding on to resentment and pain is like drinking poison and thinking the other person is going to die from it. Let it go and move on.

• Keep your faith and trust that God has a plan. “When I was in the middle of my struggle, I used to hate when people would say ‘everything happens for a reason.’ I couldn’t see the light at the end of the tunnel. But, I kept my faith and now that I’ve come full circle I can see that everything does, in fact, happen for a reason.”

• Reno is amazing and so supportive of local business.

In Kelley’s spare time, she volunteers with an organization called Think Kindness, led by Brian Williams. She goes to elementary schools and speaks to the kids about how kindness can change someone’s day, and the course of their lives. When asked what’s next on Kelley’s list of hopes and dreams, she responds: “I wish every female would learn self-defense. The world can be very unsafe and attackers don’t discriminate. Don’t fall into the trap of thinking it won’t happen to you and learn how to defend yourself.”

And, there you have it, in true Kelley Perotti form, her biggest wish is for the well-being of others. Thank you Kelley for your commitment to changing lives and for being living proof that kindness always wins. m

Conviction Martial Arts & Fitness | convictionmma.com Leading Edge Threat Mitigation | disarmanddisable.com Chantal Coalition | chantalcoalition.org 24

BLISS LIFE | J u ne / J ul y 2019

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BLISS advertorial

SO YOU WANT TO

be a Daddy?

By Leslie McCarroll | Sponsored by The Nevada Center for Reproductive Medicine

For years we dream of having a family…we take all the right steps on the path to parenthood; get a good job, meet the right person, get married, buy a house perhaps, mentally and financially prepare for a new phase of life, have all of our ducks in a row, try, try, try (hey…at least that’s kinda fun!) but nothing happens.

Or perhaps you’re in a situation where natural conception is not an option. Regardless of how you get to the point where you’re considering a fertility evaluation, it’s always tough to deal with the question of what happens next. Bliss Life (BL) met with Dr. Scott Whitten of Nevada Center for Reproductive Medicine (NCRM) to ask the hard questions so you don’t have to. We hope you find the following Q&A helpful and encourage you to reach out to our friends at Nevada Center for Reproductive Medicine for the friendly, caring, confidential support you need to make an informed decision about your next steps.

BL: When should you start fertility evaluations?

NCRM: It really depends upon the age of the couple and how long they have been trying. Typically, a general rule to follow is if a woman is less than 35 years old and is having regular cycles, they can try for one year before seeking help. If however the woman is over 35 then they should try for only 6 months before an evaluation is recommended.

BL: What are some of the factors that can contribute to male factor infertility?

NCRM: In order for a man to produce a normal semen analysis, several requirements must be met.

His anatomy must be normal. Good blood flow must deliver hormones to the testes. Sperm making cells must be present and he needs to possess the correct genetic sequences that code for sperm production. If there is a problem with any of these, or if there is any external toxins present, then the sperm production could be affected and infertility could be the result.

BL: Why are so many sperm required for conception to occur?

NCRM: Very few sperm actually reach their goal. For example, in a normal reproductive system, when 40 million sperm are placed into the vagina with intercourse, only about 200 sperm reach the end of the fallopian tube where the egg is.

BL: What are some of the treatments for male infertility?

NCRM: If a man has a low sperm count due to insufficient hormones, we are often able to restore his sperm production by using oral or injectable hormones. If his sperm count is low due to other reasons then we can use inseminations or in vitro fertilization to assist them achieve a pregnancy. It usually depends on how many sperm are available that dictates which treatment would be recommended.

BL: What is the success rate for male infertility treatments?

NCRM: This is a complicated answer because success rates depend on many factors such as age, female infertility factors, type of treatment used, as well as the male infertility issues.

BL: What is the best way to start an evaluation?

NCRM: The most common test used to evaluate the male partner is to perform a semen analysis. Once he produces a sample by masturbation, the andrologist will evaluate the sample under a microscope for concentration, motility, and sperm shapes called morphology. This test will often be able to detect any abnormalities with the male partner.

Established in 1999, The Nevada Center for Reproductive Medicine is the only fully accredited reproductive endocrinology and infertility clinic in Northern Nevada. Dr. Whitten and Dr. Foulk and their supportive, caring staff design individualized treatment plans to address all aspects of infertility to help you achieve your ultimate goal – having a child.

Why wait? Call today (775) 828-1200.

Nevada Center for Reproductive Medicine | 645 Sierra Rose Drive, #205 | Reno, NV 89511 | (775) 828-1200

The Nevada Center for Reproductive Medicine strives to provide patients with the most advanced reproductive services available in a friendly, warm, compassionate environment. To learn more, visit NevadaFertility.com.

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Branded IN HISTORY

KAELY JUZEK – MISS RENO RODEO 2019

By Madison Spiegel

Photos by Jeramie Lu Photography

Hair and Makeup by Caliber Hair & Makeup Studio: Lead hair by Tres Benzley, Lead makeup by Carla Rodriguez, Assistant hair and makeup by Cody Shepard Studio Location: Brownlee Equestrian Center

F

rom the moment Kaely Juzek walked into her first Reno Rodeo, she knew it was going to leave a lasting impression on her life. Her first memories are deeply intertwined with the sights and sounds that are completely unique to the arena. The bright lights, the booming speakers and the adrenaline that permeates the warm summer air serve as dogeared bookmarks for what has guided Kaely to 2019, about to pass along the coveted crown she had dreamt of wearing since the age of 15, as her year-long reign as Miss Reno Rodeo comes to a close.

Before wearing the gilded gold and silver Miss Reno Rodeo crown became her reality, Kaely had to fight to foster her passion for horses, as no one else in her family was involved with riding.

Kaely was born and raised in Verdi, Nevada, the youngest of three, and the only girl. Her roots are heavily interwoven in the Northern Nevada community. She’s a fourth generation Nevadan, but first generation cowgirl.

“Growing up, my dad’s company always got a box at the Reno Rodeo. Going to the Rodeo was the highlight of my year, because it was the time that I got to be around the horses.”

PASSION FOUND For the first part of her childhood, the Reno Rodeo and her aunt’s ranch in Grass Valley, California were the only places she had the opportunity to be around horses. After several years of pleading with her parents to start riding, she began lessons at the University of Nevada, Reno Equestrian Center. For three years, Kaely developed her riding abilities and her passion for the equine world. More than just riding skills, she learned the practice of caring for the animals. She had finally found a community of people who shared the same love for horses that she had, until the Equestrian Center closed its doors in 2009.

“I was completely devastated. That program really shaped me and when they closed the doors I felt like all of the hard work I had put in to grow as a rider was also ending.”

Instead of hanging up her hat, Kaely used the Equestrian Center’s closing as an opportunity to prove how committed she was to riding.

She convinced her parents to let her get her own horse, and shortly after joined 4H to once again surround herself with girls that shared her passion.

As another year of the Reno Rodeo came and went, Kaely knew she could no longer just watch from the stands. She was working tirelessly on improving her horsemanship and began planning for the future she had been dreaming of for as long as she could remember.

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ROAD TO THE CROWN “On my 15th birthday I told a close family friend that next year I was going to be on the flag team, and then I was going to be Miss Reno Rodeo.”

With the encouragement of the friends she made in 4H, she tried out and earned a position on the flag team the following year.

“The first time I rode out as a flag girl might be my favorite Rodeo memory to date. The music is blaring, your heart is pumping, the horses get all jacked up and they’re ready to take off and it’s just an incredible feeling being in the place where you feel most at home in front of all those people and being with an animal, you feel one at that moment. You’re so in sync, it’s like no other feeling in the world.”

However, her plans changed when she reached eligibility to run for Miss Reno Rodeo at the age of 18. With close to a decade of riding experience under her belt, Kaely decided she wanted to break into the amateur PRCA circuit with her horse Rainy.

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2017 and was excited to finally accomplish the goal she had manifested over six years prior.

Another goal, another hurdle: she lost Miss Reno Rodeo 2018.

“Everything happens for a reason. The Equestrian Center closing brought me my first horse and brought me to 4H, which led me to flag team and eventually guided me to Miss Reno Rodeo.

Without those hurdles, I don’t think I would be where I am today.”

Kaely spent the next year growing her business, working tirelessly to perfect her riding, and setting new goals, which included winning Miss Reno Rodeo 2019, the 100th-year celebration of the Reno Rodeo.

MISS RENO RODEO REIGN With all of the fanfare that surrounds winning Miss Reno Rodeo, Kaely just remembers thinking back on the first cowgirl hat she bought at her very first rodeo.

“When I was 18 I wanted to start running on the amateur circuit, and when I was working with my horse she got hurt. When that happened I tried to keep a positive attitude, but the vet told me that I probably was never going to get to ride her again, let alone race with her. That broke my heart and took me a long time to get over it. I had to regroup and started doing research on equine massage and that’s how I discovered what has since turned into my passion and my business.”

“It was dalmation print with a crown attached. It really was hideous, but that hat was so special and symbolic to me. When I was crowned, time kind of stood still and I was brought back to that moment.

It all felt so surreal.”

In the span of four years, Kaely built a successful and thriving equine massage business, Destiny Equine, while continuing to be involved with the rodeo. Becoming Miss Reno Rodeo was still her dream, and in typical Kaely fashion, her goals had only expanded.

“A lot of girls can’t see past the Barbie aspects of the pageant, when that is such a small piece of the puzzle. You spend a year serving as the face of the rodeo, representing the community, being the ambassador of the Wildest and Richest Rodeo in the West.”

In 2018, Kaely ran for Miss Reno Rodeo at the age of 21. She had just watched one of her close friends, Alex Rayppy, serve as Miss Reno Rodeo

For Kaely, the opportunity to serve as a mentor to young girls and represent her community has been the most rewarding part of her reign.

BLISS LIFE | J u ne / J ul y 2019

Since being crowned last June, Kaely’s life has been a whirlwind of travel, community appearances, parades and preparation for the 100th-year celebration taking place June 20-29, 2019.

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“Setbacks are a part of life. You can choose to dwell on them and let them stop you from moving forward, or you can use them as a way to grow and become a better version of yourself.

I just want to encourage anyone that has a crazy dream to go all in and pursue it, because you never know what can happen if you’re willing to put in hard work and passion.”

Although Kaely will be passing along her Miss Reno Rodeo crown on the last night of the rodeo, she is not yet finished representing Northern Nevada and the Reno Rodeo.

“Once I pass along the crown I’ll start preparing for Miss Rodeo Nevada in January, and then hopefully Miss Rodeo America the following year.”

The next several weeks will be eat, sleep, rodeo for Kaely in preparation for her final ride, where she will be center stage as Miss Reno Rodeo 2019.

“I want 2019 to be the turning point for the Reno Rodeo. This event has been such a staple in the community for the past 100 years, and I want the next 100 to only bring bigger and better things. After all, it’s a big damn deal!” m To learn more about Kaely's Miss Reno Rodeo reign, watch the Bliss Life Media Feature Reel on BlissLifeMag.com

SPECIAL THANKS TO BLISS LIFE MISS RENO RODEO STYLIST & SPONSOR: BUCKIN CACTUS BOUTIQUE Gabi Madraso of Buckin Cactus Boutique was Miss Reno Rodeo 2015 and the first Miss Reno Rodeo to rope a steer and a calf at the Rodeo. She has a passion for the cowgirl lifestyle and for fashion. She believes that you shouldn’t have to break the bank to be fashionable and offers high quality, cowgirl inspired style at affordable prices. Gabi styled Miss Reno Rodeo Kaely Juzek for her Bliss Life photo shoot and has worked closely with Kaely throughout her Rodeo Queen journey. Buckin Cactus is the key sponsor for the Bliss Life Miss Reno Rodeo issue and feature reel. Many thanks to Gabi and her horse Mojo for their contributions to the Bliss Life Miss Reno Rodeo journey – we wish you much success in all you do! Please visit and support buckincactus.com

Abbie Shelton & Wendy Simons

Cathy Cagliari

MISS RENO RODEO Through the Years Photos courtesy of the Reno Rodeo Association

ABBIE SHELTON (MRR 2000) BL: What does the 100th Reno Rodeo celebration mean to you?

AS: The 100th year celebration of Reno Rodeo to me means tradition, family, dedication, perseverance. It’s an opportunity to celebrate where we have been and a commitment to our community to continue to keep our western heritage alive and our western values at the forefront of what we do. And, it’s a big, damn deal!

BL: What is your favorite Reno Rodeo memory?

AS: I have so many wonderful memories from when I was Miss Reno Rodeo. The opportunity to travel with the rodeo officers (what plays on the road stays on the road) and be the tangible, approachable side of rodeo for the kids is something I will always cherish. The time my mom and I got to travel to Caldwell, ID and locked the keys in the minivan while it was still running for the duration of the rodeo was a fun experience.

But perhaps the most special memory was the opportunity the ride in the arena and push cows (guide the cows from one end of the arena to the other) during a performance with my mom who was Miss Reno Rodeo 30 years before I had the opportunity to reign.

WENDY SIMONS (MRR 1970) BL: What does the 100th Reno Rodeo celebration mean to you?

WS: As a Reno native, the 100th year of Reno Rodeo and my involvement as its Queen 49 years ago solidifies the value of

a great community that supports the tradition of western spirit and culture. The dedication and passion of Reno’s volunteers is the heartbeat of our special event.

BL: What is your favorite Reno Rodeo memory?

WS: There were so many life sustaining memories created that it is difficult to name just one. However, if I had to highlight one it would have to be the opportunity to ride Bertha, the Nugget elephant, during some promotional photo shooting sessions.

In addition, as I look back nearly 50 years, I will always cherish the opportunity to meet and work with so many incredible people who inspired me.

CATHY CAGLIARI (MRR 1990) BL: What does the 100th Reno Rodeo celebration mean to you?

CC: As a Reno native, the Reno Rodeo has always held a special place in my heart. Serving as Miss Reno Rodeo 1990 was one of the best times of my life.

BL: What is your favorite Reno Rodeo memory?

CC: Winning the Barrel Racing Championship in 1989 and Reserve Championship in 1990 stand out to me as some of my favorite memories. I also had the opportunity to ride in the very first Reno Rodeo Cattle Drive with Miss Rodeo America 1990, Joni James. Riding Lita Scott’s mare Marcy Doc in the queen contest was also very special. Marcy Doc later went on to run the fastest time at the 1991 National Finals Rodeo with Lita! m

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O . n t f e Big Imp i G l l a m S act.

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RENO RODEO FOUNDATION Founded by the Reno Rodeo Association in 1986 to help give back to our community.

Distributed over $7 Million to our local community since 1986.

Comforts 80,000 children with extraordinary needs a year in our local community.

Awarded $972,000 in Educational Scholarships from 2003-2019 to help students achieve their dreams.

Dispersed $1.2 Million for Community Grants awarded over the last 16 years supporting thousands of Northern Nevada children.

Raised Over $45,000 for New Books since 2017 to support 25,000 children per year attending family court proceedings.

Community Funded $1.5 Million during the Denim Drive since 2006 to help provide new clothing to abused, neglected and abandoned children.

Gave $181,679 to support Rodeo Wish program to help enhance the quality of life for 12 special children.

100% of the Rodeo State License Plates fund Community Grants and Educational Scholarships.

15,000 Northern Nevada children received new Holiday Toys valued at almost $1.3 million over a three year timeframe.

Serving 14 counties in Northern Nevada.

Donate. Care. Inspire.

You can also learn more about our Rodeo License Plate.

VISIT RENORODEOFOUNDATION.ORG

501(c)3 Nevada Nonprofit Federal Tax ID 88-0230538

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100 Years OF RENO RODEO HISTORICAL HIGHLIGHTS Photos courtesy of the Reno Rodeo Association

The Reno Rodeo has endured war, fire, name and location changes through the years, but the energy, excitement, community engagement, big dreams, and the ability to push boundaries and be progressive while staying true to western culture and tradition still embody the Reno Rodeo today. At the heart of Reno Rodeo’s longevity is the passion of its volunteers and the way it brings the community together. Here’s to another 100 years of the “Wildest, Richest Rodeo in the West!”

1932 – The rodeo returned as Pony Express Days over the Fourth of July weekend.

July 1-5, 1919 – First Annual Nevada Round-Up – Reno’s Annual Carnival of the Range. Program and poster art by western artist and author Will James.

1949 – The Silver Spurs award debuted. It was presented by the Chamber of Commerce to Hollywood celebrities who helped keep the western lifestyle alive. Winners over the years included John Wayne, John Ford, Jimmy Stewart, Katherine Ross and Glen Ford, to name a few.

1942 – The rodeo was moved to Labor Day weekend and renamed Reno’s War Relief Rodeo, with proceeds earmarked for war relief effort.

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1944 – No rodeo was held because World War II was at it zenith, but it returned in 1945.

1922 – Rodeo Queen Mary Harrington was sent to Washington, D.C., to personally invite President Warren G. Harding to attend the Nevada Round-Up. 1922 was the last rodeo held until the 1930s due to lack of funds.

1935 – The Reno Rodeo and Livestock Association was formed, comprised of leading businessmen in the area.

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1956 – Cotton Rosser and the Flying U Rodeo Company became the stock contractors for the Reno Rodeo, and continue that relationship to this day.

1962 – The rodeo grounds were destroyed by a suspicious fire. Temporary bleachers were built for the 1963 rodeo, with new grandstands unveiled for the 1964 rodeo.

1995 – The Reno Rodeo was inducted into the ProRodeo Hall of Fame.

1986 – The Reno Rodeo Foundation was formed as the charitable arm of the Reno Rodeo. Since its inception, the foundation has distributed over $7 Million to our community.

1972 – Reno Rodeo president Jack Haley caused a stir when he supervised a herd of steers up Virginia Street without the permission of the city. In future years the rodeo association asked for – and were mostly denied – the right to do this.

1976 – Rodeo announcer Bob Tallman debuted as the announcer for the Reno Rodeo. He has served in that capacity since that time.

1963 – Walt Linderman set an arena record for steer wrestling that still stands today at 3.1 seconds.

2018 – Plans for a brand new, state-of-theart events center, which will include a 15-thousand-seat arena were revealed at the 2018 rodeo. For several years the Reno Rodeo Legacy committee worked on a master plan of the 39-acre Livestock Event Center site and created a new vision for the next 100 years of the Reno Rodeo.

Learn more at renorodeo.com/ about/future-plans/

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1990 – In moving forward, the Reno Rodeo Association became one of the first all-male organizations in the area to admit women as members. Pam Froemke, Loretta Ament, Julie Petrini and Pat Murphy were introduced as the first female members of the association. The Reno Rodeo Cattle Drive was also started in 1990.

2003 – Selena Ulch was crowned Miss Reno Rodeo, and was crowned Miss Rodeo Nevada the next year. In 2005 she became the only Miss Reno Rodeo to win the title of Miss Rodeo America.

Photo by Fred Cornelius

SPOTLIGHT ON MIKE TORVINEN Reno Rodeo President 2019 100 YEARS OF RENO RODEO IS A BIG, DAMN DEAL! Mike Torvinen is a passionate, driven family man who lives Mike says he’s been to a lot of rodeos and there’s no better and breathes Reno Rodeo. He’s a 2nd generation Reno rodeo anywhere than the Reno Rodeo. He believes that the native whose grandfather originally came to Reno to work tradition, history, and all of the great people are what make it as Treasurer for Sierra Pacific Power Company (now NV so special; both the volunteers and the fans. Hearing people Energy). Mike was Deputy Director of Nevada Department say, “I love the Rodeo!” is music to his ears and he loves of Administration when he retired after 30 years with the giving the people of Reno something fun to do. Mike believes state. He and his wife, Patricia, raised their two daughters, that what makes the Reno Rodeo unique is the outdoor arena Kristen and Katie, in Carson City and he’s been a volunteer and how close you can get to the action. He adds that the with the Reno Rodeo for nearly 15 years. The 100th Year of Reno Rodeo parade as well as the flag team and their fearless leader, Shannon Bohach, are second to none. the Reno Rodeo is even more of a big, damn deal for the Torvinen family as Kristen Torvinen is also a Mike Torvinen may be a volunteer but it’s clear contestant in the Miss Reno Rodeo pageant “One hundred years for any that he takes his job very seriously. Mike’s this year! organization is significant. commitment to the Reno Rodeo and the That’s why our motto for people of Nevada runs in his veins. It’s a long Mike grew up skiing in Lake Tahoe and this year is ‘It’s a Big Damn road to get to President of the Rodeo. You always loved the outdoors but got a late start Deal.’ We’re encouraging have to work as a “wrangler” or volunteer for into the cowboy lifestyle. However, he gets the whole community to 2 years, then be a member of the Reno Rodeo a special twinkle in his eye when he talks come out and celebrate this Association for 3 years before becoming about the first time his friend Ray Callahan huge milestone with us.” eligible for the board, followed by 3 years as took him out on the range as a buckaroo a board member before you can hold office or helping to work cattle. be on an executive committee and then serve as 2nd VP and 1st VP before finally making it to President – 10 “I have had some of the best days of my life out there. years minimum. Mike claims that it was a bit of luck and good Watching the partnership between the cowboy, his horse, timing that he ended up as President for the 100th year of the and his dogs…realizing that the old ways are still the best Reno Rodeo but the Bliss Life team believes there might’ve ways…the peace, tranquility, and the sky is as blue as it ever been some divine intervention there. Mike Torvinen is exactly gets.” Then, as if the nostalgia might get the better of him, where he is meant to be…making sure we realize that 100 he says matter-of-factly, “cows turn grass into steak and years of Reno Rodeo is indeed a “Big, Damn Deal” and that it’s fun to be a part of that process.” From then on, he was we come out and have a hootin’ hollerin’ heck of a time at the 100th year celebration of the Reno Rodeo. m cowboy with a burning passion to keep the tradition alive.

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RENO RODEO Quick Facts Reno Rodeo is in the Top 10 largest added money rodeos in the United States and Canada (out of over 600) with more than $2 million in prize money up for grabs. ∞ Reno Rodeo’s economic impact in Washoe County is over $57 million yearly, which equates to over 500 jobs annually (based upon a 2014 University of Nevada survey funded jointly by the Reno Sparks Convention and Visitor’s Authority and the Reno Rodeo Association). ∞ Reno Rodeo Association only has 4 paid employees. Over 1000 volunteers will donate their time to produce the 100th celebration of the Reno Rodeo. ∞ 2019 will be the 29th anniversary of the Reno Rodeo Cattle Drive which brings guests from all over the United States and as far away as Switzerland. ∞ 2019 marks the 34th anniversary of Reno Rodeo Drill Team Competition which brings teams in from the western United States. ∞ Over 200,000 guests are expected to attend the Reno Rodeo in 2019. ∞

∞ RENO RODEO OFFERS FREE SHUTTLE SERVICE FROM UNR Shuttles run from 4:30pm to 12:30am during the 10 days of the Rodeo – look for updates and additional shuttle services on Facebook.com/RenoRodeo

Photo by Fred Cornelius

In addition the moneys given by the Reno Rodeo Foundation, the Reno Rodeo contributes more than $25,000 annually to a variety of charities and Junior Rodeos in support of their fund raising programs.

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2019 Reno Rodeo Highlights Don’t Miss These Crowd Favorites June 6 BLISS

LIFE RENO RODEO LAUNCH PARTY June 11-14

MISS RENO RODEO 2020 PAGEANT

June 15-20

RODEO CATTLE DRIVE

June 19 RENO

RODEO/KBUL KICK-OFF CONCERT

Photo by Kevin Bell

June 19-29

CARNIVAL

June 20-29

RIATA RANCH COWBOY GIRLS

June 21-24

WILD PONY RACES

June 22

RENO RODEO PARADE

June 23

KIDS’ DAY

June 25-28

BULLFIGHTERS ONLY

Theme Nights June 20 WRANGLER RETRO NIGHT – Get in to the rodeo spirit and dress in your best classic western wear.

June 21 PATRIOT NIGHT – Wear red, white and blue and show your American pride.

Photo courtesy of the Reno Rodeo Foundation

June 25 MAN UP CRUSADE NIGHT – Wear purple to bring awareness to the issue of domestic violence.

June 26 W OLFPACK NIGHT – Back the Pack as you rep that silver and blue.

June 27 BREAST

CANCER AWARENESS

NIGHT – Wear pink for breast cancer awareness.

VISIT BLISSLIFEMAG.COM ONLINE CALENDAR FOR MORE DETAILS ON THESE FUN EVENTS Join Bliss Life as we get down and dirty with the rodeo this year!

Follow @BlissLifeMag on social media to get in on the action.

SPECIAL THANKS TO THE RENO RODEO ASSOCIATION, THE RENO RODEO FOUNDATION, AND ALL OF THE VOLUNTEERS WHO MAKE THE RODEO POSSIBLE! The Reno Rodeo is a non-profit organization that is made possible through the generosity of its volunteers. Volunteers work tirelessly year round to make sure you enjoy your Reno Rodeo experience. Show your appreciation and thank your volunteers when you see them, treat them with respect, and consider volunteering yourself!

Photo by James Crawshaw 44

BLISS LIFE | J u ne / J ul y 2019

Visit RenoRodeo.com to see all that’s in store for the 100th Anniversary of the Reno Rodeo!

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Luxury Residential Opportunities Available. Call to Become a Member or Arrange a Private Tour Today.

Information subject to change.

Photo courtesy of the Reno Rodeo Foundation

RODEO 101 THE NITTY GRITTY ON RODEO EVENTS

Professional rodeo action consists of two types of competitions - Roughstock events and Timed events - and an all-around Cowboy Crown.

ROUGHSTOCK EVENTS In Bareback Riding, Saddle Bronc Riding, and Bull Riding, a contestant’s score is equally dependent upon his performance and the animal’s performance. To earn a qualified score, the cowboy, while using only one hand, must stay aboard a bucking horse or bull for eight seconds. If the rider touches the animal, himself or any of his equipment with his free hand, he is disqualified.

In Saddle Bronc and Bareback Riding, a cowboy must “mark out” his horse; that is, he must exit the chute with his spurs set above the horse’s shoulders and hold them there until the horse’s front feet hit the ground after the initial jump out of the chute. Failing to do so results in disqualification.

ROUGHSTOCK SCORING During the regular season, two judges each score a cowboy’s qualified ride by awarding 0 to 25 points each for the rider’s performance and 0 to 25 points each for the animal’s effort. The judges’ scores are then combined to determine the contestant’s score. A perfect score is 100 points.

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TIMED EVENTS In Steer Wrestling, Team Roping, Tiedown Roping, Barrel Racing and Steer Roping - cowboys and cowgirls at “the other end of the arena” compete against the clock, as well as against each other. A contestant’s goal is to post the fastest time in his or her event. In Steer Wrestling and the roping events, calves and steers are allowed a head start. The competitor, on horseback, starts in a three-sided fenced area called a box. The fourth side opens into the arena.

A rope barrier is stretched across that opening and is tied to the calf or steer with a breakaway loop. Once the calf or steer reaches the head-start point - predetermined by the size of the arena - the barrier is automatically released. If a cowboy breaks that barrier, a 10-second penalty is added.

COWBOY CROWN The PRCA World All-Around Champion is considered by many the most talented and versatile cowboy in the sport. The PRCA Cowboy who wins the most prize money in a year while competing in at least two events, earning a minimum of $3,000 in each event, wins the PRCA World All-Around Championship. m

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RENO RODEO 2019 FRONT RUNNERS – WHO TO WATCH Four Northern Nevada cowboys are in the top 50 in their events: Trenten Montero Bareback Riding and Bull Riding – Winnemucca Currently ranked 24th in the 2018 world standings, Trenten Montero has racked up $168,393 in PRCA career earnings since he joined in 2011. When he’s not rodeoing, you’ll find him working on his parents’ ranch in Winnemucca.

Cody Kiser Bareback Riding – Carson City Currently ranked 47th in the 2018 world standings. In addition to being a top bareback rider, he is a spokesman for the Oral Cancer Foundation, a SAG-AFTRA stuntman and a coach at Upstate Nevada, a community first CrossFit gym that provides free gym membership for “everyday heroes” including all military, first responders, teachers, nurses, adults with physical or cognitive impairments and their families.

Dakota Eldridge Steer Wrestling, Team Roping (Heading), Tie-Down Roping – Elko Dakota Eldridge has come a long way since 2012 when he was named PRCA Resistol All-Around and Steer Wrestling Rookie of the Year. The five-time WNFR qualifier broke the $1 million in career earnings mark and was the 2017 Reno Rodeo All-Around champion.

Jade Corkill Team Roper (Heeler) – Fallon

Photo by James Crawshaw

Jade Corkill won three consecutive world titles 2012-2014.

At the 2014 Wrangler National Finals Rodeo he placed in seven of 10 rounds to win the average title and set a singleseason earnings record of $220,058 for his event. He roped his first steer, a wooden one, in the family living room when he was 1 year old and won his first check at age 6.

AT THE TOP OF THEIR GAME These cowboys and cowgirls are PRCA All World Champions that are currently in the Top 50 in the standings in their respective events.

Tyler Waguespack Steer Wrestling – two-time world champion, 1st in the 2018 world standings.

Caleb Smidt Tie Down Roping – two-time world champion, 1st in the 2018 world standings.

Sage Kimzey Bull Riding – five-time world champion, 1st in the 2018 world standings.

Tuf Cooper Tie Down Roping – four-time world champion (three for tie-down roping, one for all around), 2nd in all around; 2nd in tiedown roping and 2nd in steer roping in the 2018 world standings.

Kaycee Field Bareback Riding – four-time world champion, 7th in the 2018 world standings.

Rusty Wright, Jesse Wright, Spencer Wright Bareback Riding – each one-time world champions, in 2nd, 27th and 17th place in the 2018 world standings respectively.

Nellie Miller Barrel Racing – one-time world champion, 2nd in the 2018 world standings. m

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BLISS LIFE | J u ne / J ul y 2019

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CHILL OUT with Summertime Reds

By Michelle Miller and Jameson Fink

Summer is upon us and as things heat up it’s nice to chill out with a cold, crisp white wine or rosé. But if you’re a red wine drinker, don’t despair. There are many summer friendly red grapes you can enjoy with a chill. What better way to see how the red wines you love are transformed into summer sippers with a short stint in the refrigerator or an ice bath.

Here’s how: add a bottle of red to your ice bucket of white wines for ten minutes or park it in the fridge for an hour.

Wondering what grapes to check out? Try these three that do particularly well with a slight chill, or ask your local wine merchant for their summer red wine secrets.

Pinot Noir – Everyone loves Pinot! In the spirit of summer, have some fun with this versatile varietal and try a Pinot Noir from a region that’s new to you! You usually can’t go wrong with a Pinot from California, Oregon, France, or New Zealand. Lighter bodied Pinots are naturally chill so an ice bath will add a refreshing zing, while richer, bolder Pinots become summer-friendly and more approachable when served at lower temperatures.

Gamay – If you love Pinot Noir, you owe it to yourself to try Gamay. Don’t let the unfamiliar name scare you away…these grapes are practically sisters, with plenty of fruit and an easygoing personality. Look for wines from the Beaujolais region, but go beyond Beaujolais Nouveau

which is bottled shortly after harvest and most often served at Thanksgiving. You’ll find that the high acidity and low tannins of a mature Gamay from Beaujolais will lend itself nicely to a good chill and won’t break the bank. Gamay tends to be lighter bodied and lower alcohol content than most reds which may come in handy when you accidentally take swigs rather than sips of your refreshing, cool red on a hot summer day.

Cabernet Franc – As a component in big Bordeaux-style blends and powerhouse reds from Napa, Cabernet Franc can be obscured by other grapes. So take a trip to France’s Loire Valley where the grape is center stage in a lighter form, producing wines both summer- and wallet-friendly.

Sangria – If all else fails, there’s nothing wrong with mixing up a pitcher of sangria full of fresh fruit from your local farmers market – oranges and lemons work beautifully and in contrast to the red wine they make for perfect presentation. Always a crowd pleaser and easier than you may think, don’t let the endless google search results fool you. It’s as simple as wine, fruit, brandy, sugar, ice. To reduce the tipsy effect, you can skip the brandy or dilute with club soda or 7up if desired. Be sure to use a red wine you’d drink on its own (grenache or pinot noir are great choices) and you are set for blissful patio sipping all summer long. m B l i ssL i feM ag.com 51

Photo by Calvert Photography

Photo courtesy of Verdi Local Distillery

WHISKEY Business LOCAL DISTILLERS SHARE THE INSIDE SCOOP ON THEIR SPIRITS

By Natasha Bourlin

Creating a profession from your passion is something nearly everyone strives for. Locally, in the Reno-Tahoe area, whiskey distillers have turned passion projects into thriving businesses, all with their own spin on their spirits. Ultimately, they can credit this opportunity to America’s founding fathers, pioneers, miners and cowboys.

PIONEERS OF AMERICAN WHISKEY While whiskey’s invention is credited to Irish monks during medieval times, colonist George Thorpe was the first recorded distiller of whiskey in what’s now the U.S. In around 1620, he discovered he could distill mashed Indian corn1. But it took another 100 years before distilling became prevalent.

Crafting whiskeys on the family farm was commonplace in the 1700s. It became such a beloved spirit that when Alexander Hamilton levied a tax on the domestically produced drink, it incited the Whiskey Rebellion. Thousands of “Whiskey

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Boys” rampaged through the colonies, punishing tax collectors brutally before George Washington let the militia loose. Likely a whiskey lover himself, as he started the first domestic commercial distillery in 1797, Washington then pardoned anyone captured and sentenced to death.

Fast forward to the Old West. Cowboys have long been lovers of whiskey. Early American traders used the potent potion to exchange goods with the Native Americans. The term “firewater” likely was derived from proving their whiskey’s potency to the indigenous peoples by pouring it over a fire. If it flamed up, they knew the alcohol content was high2.

In 1822, the first saloon was opened near where Colorado, Wyoming and Utah met, in Brown’s Hole3. Cowboys, miners, pioneers and soldiers frequented these often-raucous establishments. Prohibition put a damper on the whiskey biz for a while, but it’s now back in full force.

BLISS flavour

TODAY’S WHISKEY As we celebrate the Reno Rodeo’s centennial, it’s clear— well, sometimes amber —that whiskey is more popular with today’s cowboys and cowgirls than ever.

At The Depot, that’s no problem. Their bohemoth tanks and expansive space gives the team ample room for exploration on their quest to create the classic American whiskey.

Almost all of the grains used are sourced locally, largely from neighboring estate distillers Bently and Frey Ranches.

One hundred years is a landmark for others this year also.

A relatively new distillery, Old Trestle, just opened the first whiskey distilled and bottled in the mountain town in 100 years for a special event. Other whiskeys they’ve crafted are still aging in oak, but based on the quality and smooth, sweet notes of this first example, their other beverages will soon be widespread once bottled.

Wright focused on making a drinkable, well-rounded American bourbon and an unaged white whiskey made from silver corn as the distillery’s keystone spirits. Validating they were headed in the right direction, they’ve won gold medals for their whiskeys at both American and global spirits competitions.

Locally crafted libations run over the hill from there. Rustic Verdi Local Distillery claims to be the smallest legal distillery in the world at just 840 square feet. It just looks like someone may be making moonshine in the back.

He encourages people to start with a bourbon, then taste other varieties with different flavor profiles. Rye adds some spiciness—theirs some bittersweet notes because of the chocolate rye they use—while corn-based and barrel-aged whiskeys are usually sweeter.

Like a setting from the Old West, replete with a silhouetted cowboy on the façade, the small, historic former home bottles a bounty of whiskeys, including distinctively flavored ones ideal for mixing in cocktails or sipping straight.

A lemon-infused concoction blends perfectly with tea to create a more intoxicating Arnold Palmer, but is also delicious on its own. Whiskey infused with garlic is great for cooking and bloody mary making. Their supple, sippable Mahogany Whiskey is aged in stainless tanks with mountain mahogany and oak for two months before bottling. Leading up to the rodeo, they’re offering specials on a peach cocktail made with the whiskey along with straight servings of the Mahogany masterpiece that took home a silver medal at the 2016 International Spirits Awards.

Beer lovers will also appreciate Verdi Local’s booze. Owner/ Distiller Jeremy Baumann collaborates with Reno breweries to create ‘Hoppymess.” Hops provide a distinct aroma as the glass is raised and a subtle, hoppy flavor.

“We distill their beer into a whiskey using a pot still. This allows a lot of the beer’s original flavor to come through,” Baumann explains. “We then age them in an oak barrel for at least one year.”

Head to the country nearby Reno and let the rodeo action soak in over live music and cocktails on Verdi Local’s back porch or get a tour and tasting for $20.

As you journey back to Reno, whiskey purists will love The Depot. Sure, Head Distiller and Co-Founder Brandon Wright attended formal training at the American Distilling Institute, but he says, “The best lessons are learned hands-on. One of the big challenges to becoming a distiller is that home distilling is still illegal.”

Some of their liquor pack a hefty proof punch. But starting that high is a great way to taste the true essence of a whiskey, and a fascinating way to explore its elements. At fine bottle tastings, the distiller will often serve their product with ice and water on the side so you can release notes to your personal tastes.

“Take a whiskey at 123 proof, then start to mellow that whiskey out. When you add water, the whiskey starts to open up, there’s an actual exothermic reaction that gives off a little heat and volatiles start to come out . . . if that’s not right for you, add more,” Wright says. “It’s truly the best way to taste a fine whiskey.”

The Depot offers six to eight different whiskeys at any given time, tours by appointment, and flights to sample several.

The three story brick building which houses all of The Depot Craft Brewery and Distillery’s operations was built in 1910 to serve as the headquarters for the Nevada-California-Oregon Railway. It is Nevada Historical Marker 210 and listed in the National Register of Historic Places. Wright claims, “By making our whiskey in downtown Reno, buying grains from local ranches, and offering those spirits to our friends and neighbors, it’s our hope that our business and our facility continues to be a point of pride for our community.”

Getting in the whiskey mood? Visit these or any of the other skilled area distillers and find out why whiskey is a booming business today. m Old Trestle Distillery | OldTrestle.com Verdi Local Distillery | VerdiLocalDistillery.com The Depot | TheDepotReno.com

history.org/Foundation/journal/Summer08/whiskey.cfm newspapers.bc.edu/?a=d&d=BOSTONSH19101224-01.2.45 3 thewildwest.org/cowboys/wildwestwesternfacts/270-oldwestsaloon 1 2

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ELKO, NEVADA THE CORNERSTONE OF COWBOY COUNTRY

By Kristy McLean | Photos courtesy of TravelNevada

CAN’T GET ENOUGH COWBOY CULTURE? IT’S TIME FOR A ROAD TRIP TO ELKO, NEVADA. Don’t worry…this is not another one of those hokey ghost towns with the same old canned cowboy characters having a fake gun fight in the street.

Elko is the REAL deal. Real cowboys, real cattle, a real saddle shop with real history, real gold still being pulled from real mines, authentic Basque food prepared by descendants of real Basque sheepherders, and real untouched wilderness…Elko is the REAL wild, wild west.

Elko is located in the northeastern corner of the state of Nevada, situated on the Humboldt River halfway between Reno and Salt Lake City. Interstate 80 traverses Elko County, making it a convenient destination if traveling by car.

Between 1841 and 1869, approximately 225,000 emigrants traveled the same path along the California Trail which roughly follows today’s I-80. Elko is passionate about celebrating these deep roots to Westward expansion and American ranching, mining, railroads and hard-working immigrants.

BASQUE-ING IN NORTHERN NEVADA TRADITION In the 1940s and 50s, Senator Pat McCarron was instrumental in the migration of skilled Basque sheepherders from the Pyrenees region between Spain and France who were welcomed into the Elko area as the local ranchers were struggling with declining sheep populations and decreased wool production. After two generations, many of the 57,000 Basque who now populate America can trace their origins back to these early sheepherders in the hills of Nevada. So, it’s no wonder that Elko has hosted the National Basque Festival for over 50 years and is a hotbed for authentic, family style Basque restaurants such as the historic Star Hotel & Restaurant which opened as a boardinghouse for sheepherders in 1910.

Visit Elko July 5-7, 2019 for the National Basque Festival at the Elko County Fairgrounds to see Basque dancing groups and athletes from across the country competing in traditional Basque rural sports featuring stone lifting, weight carrying, wood-chopping, tug-o-war, and many other events that rival the toughest cross-fit competitions of today. Complete with a sheepherders bread-making contest, 5k Walk, traditional Catholic Mass, plenty of paella and many other ways to celebrate this alluring culture.

Insider tip: wear all white clothing with the intent of cutting loose and spilling red wine on your clothes. Local Bascos consider wine-stained clothes a badge of honor, drawing attention to the fact that another successful National Basque Festival is in the books. And, you mustn’t leave before

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trying some traditional Picon Punch, the unofficial state drink of Nevada! See ElkoBasqueClub.com to learn more.

THE HEART OF COWBOY CULTURE Elko was once called “the last cowtown in America” by writer and commentator Lowell Thomas. This aspect of the culture lives on today, and is celebrated every winter during the National Cowboy Poetry Gathering.

The Western Folklife Center located in the century old Pioneer Hotel, which sponsors the event, is open yearround and has a gift shop, museum and Black Box theater that shows a short, 16-minute film, “Why the Cowboy Sings.” Stop by to view the exhibits or to enjoy a glass of sarsaparilla at the old-time bar.

The J.M. Capriola Co., located in downtown Elko, is the premier destination for Northern Nevada’s ranching needs.

Established in 1929, the store carries on the tradition of G.S. Garcia, a maker of Western gear who came to Elko in 1893.

Garcia soon developed a worldwide following of cowboys and ranchers who clamored for his exquisitely made bits, spurs and saddles. Today, J.M. Capriola saddles are still handmade by a small staff of master craftsmen. Located next door to the J.M. Capriola Co., the newly opened Cowboy Arts and Gear Museum honors the lives of iconic Westerners, such as G.S. Garcia and trick rider and Cowgirl Hall of Famer Mabel Strickland. The museum is loaded to the brim with antique saddles, collector-quality silver spurs, stories of local legends, and the importance of culture and traditions of the buckaroos of the American West.

SILVER STATE STAMPEDE – JULY 12-14, 2019 If you miss the Reno Rodeo, or need a little more century-old rodeo action, head to Elko for The Silver State Stampede - the oldest rodeo in Nevada. The tradition of Elko’s annual rodeo started in 1913 when G.S. Garcia decided that northern Nevada cowboys needed a rodeo, and the town needed the added entertainment and income. Today’s Stampede has grown into a multi-faceted event, showcasing the best of rodeo and ranch cowboys alike. http://www.silverstatestampede.com/ History buffs will not want to miss The California Trail Interpretive Center to learn why so many pioneers moved west nor the Northeastern Nevada Museum and its impressive assortment of Indian and Old West artifacts.

The museum holds one of the world’s largest collections of works by Western artist Will James, as well as several etchings and watercolors by Edward Borein.

THERE’S GOLD IN THEM THAR HILLS! Though many think that gold country is a thing of the past, northern Nevada miners beg to differ. Nevada is 56

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the top gold-producing state in the nation, is fifth most productive in the world and ranks No. 3 as a global mining jurisdiction based on investment attractiveness. The state contributed 72 percent of total U.S. gold production in 2017, according to the U.S. Geological Survey, and gold is Nevada’s No. 1 export with a value of about $6.29 billion, reported the Nevada Division of Minerals. Northeastern Nevada is home to some of the most prolific mines in the country, several of which exist along the Carlin Trend just outside of Elko. The goldfield is one of the richest in the Western Hemisphere. Silver, copper, lithium, limestone, zinc, tungsten, galena, agate and countless other precious metals, minerals, and rocks are mined at a total of 104 mines statewide. So, if you’re a gold digger or a rock hound you have yet another reason to visit Elko!

DAY TRIPPIN’ Elko County is known as a sportsman’s paradise and outdoor recreation abounds. Nestled into the base of the Ruby Mountain range at just over 5000 ft. elevation, Elko and the surrounding areas attract summer and winter adventure seekers alike. Take a day trip from Elko within 30, 60, 90 miles in any direction and your satisfaction is guaranteed. TravelNevada.com and the 2019 Elko Visitor’s Guide at ExploreElko.com are both great resources for planning your excursion.

In summer, the outdoor enthusiast enjoys everything from hiking, biking, hunting, fishing, boating, birding, golfing, and horseback riding to camping, rock hounding, panning for gold, and exploring rare geological formations. The Elko area boasts some of the best fishing west of the Mississippi and attracts anglers from around the world. Hikers indulge in following emigrant footsteps along historic wagon trails through mining towns and abandoned mines. Varied terrain and elevations offer beautiful scenery and abundant wildlife such as bighorn sheep, mountain goats, deer, elk and many types of alpine birds. The Ruby Lake National Wildlife Refuge, in particular, is a birding delight with a whopping 220 species of birds calling it home or a stopover location along their migratory path. Varieties of birds include canvasback and redhead ducks, trumpeter swans, herons, egrets, eagles, falcons and more.

Winter months in the greater Elko area are often blanketed with snow. Whether your idea of adventure revolves around the hush of falling snowflakes in a pristine alpine meadow or racing through powder with adrenaline-pumping speed, Northern Nevada can fulfill your longings. Ruby Mountain is the ultimate in alpine skiing where heliskiers can be dropped by helicopter to ski one of the many peaks towering above 9,000 feet.

SnoBowl Ski Area is great for skiing, snowboarding, and sledding. Snowplay and and cross-country skiing are also popular along Harrison Pass and Lamoille Canyon Scenic

Byway. Elko also offers great snowmobiling and ice fishing with trout and yellow perch in abundance.

THE ROAD TO JARBIDGE – A TRUE BACK-TONATURE EXPERIENCE If you’re up for a bit more than a day trip, Jarbidge Wilderness is approximately 100 miles from Elko but is about a 4-hour scenic drive. You can break up the drive with a stop for some boating, waterskiing and fishing at Wild Horse State Recreation Area about 65 miles north of Elko on Hwy 225.

The best route to take from Wild Horse is Gold Creek Road to Bruneau River Loop. Dense with wildflowers and picturesque views, it’s 50 miles of dirt road and no services along the way so make sure you’re completely gassed up in a vehicle that can handle rugged terrain and have all of your provisions even before leaving Elko. You’ll need a map too because you’re entering an area where no GPS has ever gone before.

Jarbidge Wilderness is one of the most remote areas in Nevada and arguably the most spectacular. Quietly tucked away in the very northeast corner of Nevada, the Jarbidge Wilderness area is comprised of an unimaginable 113,000 acres with nearly 100 miles of hiking trails. Perhaps one of the most popular cross-country routes is Matterhorn Peak, a difficult but rewarding 12-mile loop that offers unmatched views of neighboring points from a magnificent 10,839 feet.

Jarbidge is also known for its premier fishing, as it’s the only place in the state of Nevada to nab the esteemed Bull Trout.

If you’re looking to get completely off the grid, as one of the least visited wilderness areas in the lower 48 states, Jarbidge is just the place for you.

If you need a little more action with your wilderness, you might try visiting Jarbidge this summer for its 1st Annual Jarbidge Days Beer Crawl on August 10, 2019. Jarbidge Days also offers a parade, an arts & crafts show, children’s games and more. If you’d like a bed, plan ahead because accommodations are limited but otherwise there’s an RV

Park on the north end of town and the US Forest Service offers five free public campgrounds along Jarbidge River and backcountry camping throughout the wilderness area.

Bring your own water and always pack out what you pack in, leaving as minimal impact as possible. Visit Jarbidge.org to learn more.

HOME ON THE RANGE We hope you are as intrigued by Elko and northeastern Nevada as we are and encourage you to hit the road this summer for some down home, cowboy country culture and off-the-grid adventure. Believe it or not, we haven’t even scratched the surface of all there is to do in Elko County – car shows, casinos, horse racing, balloon races, wine walks, art festivals, unique holiday festivities, Centennial Boots public art, you name it. So do a little homework on your own and have fun learning about this special place that exemplifies Nevada’s favorite mottos “Don’t Fence Me In” and “Home Means Nevada.” Special thanks to Nevada Division of Tourism (TravelNevada) for the Elko inspiration – be sure to visit TravelNevada.com to learn more and plan your trip.

Search for “Elko” on BlissLifeMag.com to reference this article online and watch a couple of great videos; KCET’s “Elko to Jarbidge” and TravelNevada’s video in which John Wright, owner of J.M. Capriola Co., explains the importance of guarding tradition, building custom saddles, and why he chooses to call Elko, Nevada home. m

About TravelNevada The Nevada Division of Tourism (TravelNevada) is part of the Nevada Department of Tourism and Cultural Affairs. It promotes and markets Nevada as a tourism destination for domestic and international leisure and business travelers through its marketing and advertising programs and by coordinating partnerships between public and private entities. TravelNevada also administers grant programs for local entities to market travel and tourism offerings and publishes Nevada Magazine.

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Country Music for a Cause!

LUKE COMBS AND BROTHERS OSBORNE WILL HEADLINE THE 18TH ANNUAL NIGHT IN THE COUNTRY MUSIC FESTIVAL JULY 25-27, 2019 Photos courtesy of Liquid Blue Events

Away from the big city lights, Night in the Country experience transforms the quiet farming town of Yerington, Nevada into one of the largest camping parties in the world.

The 3-day music festival is the second biggest rural event in Nevada (next to Burning Man) and offers a chance to let loose, enjoy good music, and mingle with fellow country music lovers. It’s been rated one of the top 10 country music events of the year and draws more than 15,000 country music lovers to a rural town with a population just over 3,000. Country music greats such as Blake Shelton, Jason Aldean, and Dierks Bentley have graced the Night in the Country stage.

With its rowdy party crowd, inflatable pools, and wild extracurricular events such as the Beer Relay, Extreme Bull Riding, and Mud Volleyball, one would think Night in the Country would send your typical non-profit volunteer do-gooder types running for the hills…but quite the contrary.

Night in the Country is a non-profit organization and in 2018 they had over 300 volunteers and donated almost $60,000 to over 30 different organizations across the United States! The largest donation was to the Boys & Girls Clubs of Mason Valley in the amount of $23,332 with volunteers donating back 5,216 hours. Other notable 2018 charitable achievements were Yerington Rotary Club who donate just over 150 hours, and earned $5,459 for their cause, and Walker River Baseball who earned $5,144 to help purchase baseball equipment, uniforms, and field improvements for the 350+ players in their youth baseball program.

HOW DOES A GIANT PARTY RAISE $60,000 FOR CHARITY? It’s quite ingenious actually.

In return, volunteers designate a certified non-profit organization of their choice as the beneficiary of the monetary value of their hours worked. Pay ranges from $8-$12 per hour depending on the job. For example, if a service group of 12 volunteers worked 12 hours each at a rate of $10 per hour, and pledged their time to “Boys and Girls Club of Truckee Meadows,” the Club would receive $1,440 in the names of those 12 amazing volunteers! So, if you’re looking for a fun way to fundraise for your favorite charity y’all best head out to Night in the Country now, ya hear?! Volunteers must be 18 or older, pass a background check, and complete online training. Volunteer applications will be accepted through July 7, 2019.

For more info visit nightinthecountry.org/volunteer. m

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Left to Right: Jarred Barnes, Tiffany Lynn, Gabriella Madraso, Quinten Wiseman, Sam Crampton | Photo by Jeramie Lu Photography

HOME MEANS Nevada FOUNDER SCOTT DUNSEATH ON THE RENO ENVY REBRAND

By Leslie McCarroll

HOME MEANS NEVADA Nevadans know the saying well.

Even the newcomers from California, Wisconsin, and the like embrace it, live it, wear it…there’s just something about Nevada. The beautifully designed HomeMeansNevada.com website captures it perfectly…

“We live simply here, but we do it in a big way. We’re rooted in both the dust and blooming sage of everyday life and endless nights under neon skies. Born of a diverse lot brought together through long and trying odysseys in the wilderness.

Out here, the weather changes every five minutes but it never disappoints. This is Nevada.”

And there is no more perfect brand that embodies all that is Nevada than Home Means Nevada. Bliss Life met with Scott Dunseath, Founder of Reno eNVy and now Home Means Nevada Company, to dig into the roots of a brand that’s undoubtedly here to stay.

BL: Why did you decide to rebrand to Home Means Nevada Co from Reno eNVy? SD: The rebranding to Home Means Nevada actually started around 2 years ago when we re-designed our web site. We were selling a lot of Nevada themed t-shirts and we were getting orders from all over the state and we felt that there was a disconnect with our Nevada customers and our company name. There has always been a friendly rivalry

between northern and southern Nevada and we did not want that to get in the way of any online sales of our products.

Furthermore, from very early on we had always planned on becoming a Nevada lifestyle brand, at first we thought we would create a Vegas eNVy brand but we discovered that it was much easier to focus on one brand, Home Means Nevada, and create shirts that we could sell all over Nevada rather than make specific shirts for specific regions.

BL: Tell me about the origination and inspiration of the Reno eNVy brand and where and when did it start?

SD: I was on the phone talking to a friend and he asked me for my address, I told him what it was and when I got to the state I said N-V and he replied, eNVy? And we both kind of chuckled and said Reno eNVy….that’s funny. That was the ah ha moment and so we made some hats and a Jack Daniels knock off shirt, set up a tent at the River Festival in 2005 and sold around 60 units over the weekend. It was at that event that I realized that we had created something that people cared about and could have some traction.

BL: #battleborn has become a household name…is that something that you own and is it trademarked?

SD: We do own a few state and federal trademarks on Battle Born, Home Means Nevada and Silver State. I learned quickly the importance and value of Intellectual Property (IP) when I

received a nasty letter from Jack Daniels. We had to stop selling our knock off shirts and pay them some money to make the problem go away. As a Nevada brand it is important to us to protect our business and keep our competitive edge, the IP has really helped to keep other Nevada themed companies out of our lane.

great assortment to choose from. On occasion we hear that people don’t want to come downtown or there is no parking. That is one reason we opened our second store location, but I always laugh at the parking issue, our store is literally on the bottom floor of a parking garage and we validate for 3 hours.

BL: Where can we find the Home Means Nevada brand?

What local retailers besides the downtown location?

BL: How long have you lived here and what are some the reasons you love Nevada…especially the beautiful Reno-Tahoe area?

SD: We have two of our own stores, one being the downtown location on Sierra St, previously Reno eNVy, and the other in the South part of town on Foothill Rd in the South Creek Shopping center. Our website of course at HomeMeansNevada.com and a few strategic retail partners, including Scheels Sporting Goods, Silver and Blue Outfitters, Renown hospital, The Flag Store and the Big R chain of stores that service the rural areas.

BL: Who seems to be the major demographic and clientele of the Home Means Nevada brand?

SD: It really is quite a mixed demographic; I would say the 20-50 year old man or women who wants to be comfortable and fashionable, and who has a love for Nevada. Our customer base is really broad, if you have a passion for this state, then you most likely are one of our customers.

BL: Are you #battleborn yourself?

SD: Funny thing is, I’m not. I have strong Nevada roots, my great grandfather Harry Dunseath was Justice of the Peace in Reno, my Grandfather Gordon Dunseath started the Dunseath Key Company in 1932 and it is still around today in Midtown. My father was a doctor and moved to the Bay Area to start his practice. I grew up in Foster City and I came to Reno to go to college.

I thought I would spend no more the 2 years here and then move back to California, but I absolutely fell in love with the lifestyle, the seasons and the people.

BL: What do customers say when they visit your downtown location?

SD: We have a wide variety of customers, in addition to our store we also serve as the Reno-Tahoe Visitors Center. We have a great partnership with the City of Reno and the Reno Sparks Convention and Visitors Authority (RSCVA) and we have served in this capacity since 2012. The tourists are usually looking for entertainment and things to do in the region, they always need a Reno keepsake, so we are happy to oblige with our assortment of unique gift items. And then we have our loyal customer base and these folks know that if they need a Nevada shirt, hat or gift item we have a

SD: I have lived here since 1986, and spent a little time in San Diego and Seattle. I love the outdoor lifestyle, I’m an avid snowboarder and spend as much time as I can at Mt. Rose during the winter, I windsurf and kiteboard in the summer and Washoe Lake is an excellent place to do those sports. I love the affordability of the region, of course prices are rising but the cost of living compared to other areas is fantastic. I love the grittiness of the place and the Western history and I love the people and community.

They say 6 degrees of separation but in Reno it’s only one, I’m going to make that into a shirt someday.

BL: What has been the response to the new rebranding?

SD: For the most part it has been fantastic, there are a few people that have pushed back and questioned our decision but as mentioned earlier this wasn’t a knee jerk reaction or a sudden decision. This was a continuum of a transition that was validated over time.

We started with the website 2 years ago and then we opened our South Creek store under the Home Means Nevada name. Most of our advertising and all of our promotional materials have transitioned to Home Means Nevada. So changing the name of the Reno eNVy store was really the last step for us to completely move to Home Means Nevada. What we have learned during the process is that people care very much about the Reno eNVy brand and we have done our best to educate them that Reno eNVy is not going anywhere, we still make our irreverent shirts and we have a lots of other items that bear the iconic trailer logo on them.

Reno eNVy has just become a category or sub brand underneath the Home Means Nevada Company.

HOME MEANS NEVADA DISCOUNT CODE: BLISSLIFE Many thanks to Scott Dunseath and Home Means Nevada for their sponsorship of the Bliss Life Miss Reno Rodeo issue and feature reel. Get your Home Means Nevada gear online at HomeMeansNevada.com and use discount code: BLISSLIFE to receive 10% off your purchase! m

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The only West Coast venue to offer a new look at this iconic artist through her art, fashion, and style.

GEORGIA O’KEEFFE LIVING MODERN O n Vie w July 20 – Oct o be r 2 0, 2 019

M A JO R S P O N S O RS

Donald W. Reynolds Center for the Visual Arts E. L. Wiegand Gallery 160 West Liberty Street in downtown Reno, Nevada

L E A D S P O N S O R Wayne and Rachelle Prim Nancy and Harvey Fennell | Dickson Realty

Georgia O’Keeffe: Living Modern is organized by the Brooklyn Museum and curated by Wanda M. Corn, Robert and Ruth Halperin Professor Emerita in Art History, Stanford University and made possible by the National Endowment of the Arts. IMAGE Alfred Stieglitz (American, 1864–1946). Georgia O’Keeffe, (detail) circa 1920–22. Gelatin silver print, 4½ x 3½ in. Georgia O’Keeffe Museum, Gift of The Georgia O’Keeffe Foundation, 2003.01.006

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