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INTRODUCTION This brand book contains all aspects of the brand ‘Ontop Metaloterm’. Inside, you will find an explanation of the brand strategy, identity, positioning and the use of logo, fonts, colours and illustrations and the tone of voice. This document is the foundation beneath all communication and is the blueprint for design.
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INDEX analysis communication corporate identity
4
Analysis, Vision & Mission
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Brand values 8 Unique Selling Proposition 8 Target audience 9 Brand Basics Model 10 Brand Name Strategy 11 Archetype 12 Positioning 14 Summary 15
Style & Communication
17
Tone of Voice 18 Logo Use - do’s 20 Logo Use - dont’s 20 Colour 22 Typography 24 Style element 26 Pay-off 28 Tables & Diagrams 30 Images 32
Formats & Templates of Media Statements
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Letterhead 48 Continuation paper 49 Business card 50 Envelope 51 Adverts - corporate 52 Adverts - product 54 Brochure template 56 Powerpoint presentation 58 Website 60 Email signature 61 Online bannering 62
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ANALYSIS
VISION
MISSION
The analysis defines the core elements of the brand Ontop Metaloterm, such as the brand values, unique selling propositions, target audience, archetype and positioning of the brand.
Ontop wants to be the European leader in customized stainless steel flue gas solutions in non-residential markets, and to remain their top position in residential markets.
Ontop is an experienced, dedicated partner in high quality stainless steel flue gas solutions and services. Ontop delivers customized solutions and gains long term international customers to help them to be successful.
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BRAND VALUES These values of Ontop are the result of the company’s profile and the manner in which Ontop develops products and provides services. The brand values form the basis of the brand identity. + + + + +
entrepreneurial innovative solution-oriented knowledge no-nonsense
UNIQUE SELLING PROPOSITION The Unique Selling Proposition (USP) distinguishes Ontop Metaloterm from its competitors: + + + + +
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noticing and taking advantage of opportunities own inventive developments customisation expertise: stainless steel flue gas pipes performance-oriented approach
TARGET AUDIENCE The target audience can be divided into two main groups: 1 external: big business + engineers & architects + producers & manufacturers + maritime & offshore + power generation + non-residential heating + food + other non-residential 2 external: consumer market + retail: fireplaces & heaters + manufacturers: fireplaces & heater + wholesale + installers + consumers: + homeowners (pull) + 25 years and over + medium to high income
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BRAND BASICS MODEL A company may have a broad brand portfolio that includes separate brands. Other companies only use one brand for all their activities. The Brand Basics model shows you five strategic ways to organise the brand portfolio.
FedEx
Unilever
Ahold
Red Bull
corporate brand product brand
monolithic brand
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Virgin
semi-monolithic brand
endorsed brand
multibranded brand
singlebranded brand
BRAND NAME STRATEGY COMPANY NAME ONTOP
BRAND NAME METALOTERM PRODUCT NAME ECOSTREAM PRODUCT NAME ECOFIRE PRODUCT NAME TWINFLUE MONOLITHIC
SEMIMONOLITHIC
ENDORSED
MULTIBRANDED
SINGLEBRANDED
PRODUCT CODE AD 100
ENDORSED STRATEGY
USE OF COMPANY NAME
With an endorsed strategy, the various sub-brands retain their own identity, with their own logo. They all operate under the visible banner of the main brand. This means that their use represents 90% Ontop and 10% is visibility for Standard Industries.
For the internal and external campaign, we use the company name Ontop. Standard Industries is the parent company, but according to the ‘endorsed’ strategy, the Ontop brand communicates independantly (see left). In Q4/2018 will be determined in what visible ways the brandname Standard Industries will be mentioned in Ontop documents. Products and services that have their own name have been developed by Ontop. These product names are never communicated without mentioning Ontop. This can be done, depending on the situation, by linking the brand name to the product name or only by subtly showing the logo.
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ARCHETYPE CREATOR
vrijheid vrijheid
The archetype that suits Ontop is Creator. Imagination, inventiveness and solution-oriented thinking play an important role in the life of the Creator archetype. A Creator thinks in possibilities without taking limitations into account. That is why he is often a pioneer of change. A brand with Creator as its archetype challenges its clients in creativity, originality and creates an environment in which ideas come to life. The main challenge is to continue inspiring. Imitating another brand is deadly for a Creator.
WELL KNOWN CREATOR BRANDS
sociaal sociaal
egoego
Apple AkzoNobel Renault Tesla Studio Roosegaarde
structuur structuur
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POSITIONING NUMBER 1
EMOTIONAL BENEFIT
POSITIONING OPTIONS
Positioning provides a dimension to the brand which increases its recognisability. There are five principles to this:
An emotional benefit is a good feeling, a smile, a pleasant thought or other positive association with a brand. Bounty, for example, reminds you of a tropical island. Emotional benefits are often connected with the feeling that use of the product is ideal. A good example is De Belastingdienst with the slogan 'We can not make it more fun, we can make it easier'.
1. position as a prototype 2. position on a rational benefit 3. positioning on an emotional benefit 4. position on a value 5. positioning at a mom 6. positioning at a price 7. position on a target audien 8. position on location 9. position on design 10. positioning on a mentality
1. People have a preference for leaders 2. Specialists are better than generalists 3. Besides each leader there is room for challengers 4. There is no position without sacrifice: less is more 5. The brain hates confusion
POSITIONING ONTOP Ontop specialises in flue gas exhaust systems (2). This is the strength of the brand, as specialists are better than generalists. If Ontop works on products that do not fall under this expertise, this may detract or harm the brand.
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+ + +
ideal of the customer: my customer has been helped with the right flue gas outlet provide a solution: comfort & confidence smart innovations
SUMMARY Ontop Metaloterm stands for an entrepreneurial organisation that has a a no-nonsense, knowledgeable, innovative and solution-oriented approach. The archetype that fits the company is Creator. Ontop Metaloterm is an endorsed brand that operates under parent company Standard Industries.
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STYLE & COMMUNICATION The particular brand identity is developed in a style and design for all communication. This concerns the tone of voice, language, message, resources and corporate identity.
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TONE OF VOICE PERSONAL AND CREATIVE
Personal approach + casual style and use of language + present tense + customer-oriented + helpful
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Yes niet + welcome to Ontop + we take on the challenge + our clients experience the quality of... + also consider filtering soot
No – we wish you a warm welcome to Ontop – if you are looking for a flue gas extraction system, we are at your disposal – we are the best producer of flue gas extraction systems – a soot filter is obligatory
IMAGINE THE MOST SILENT GENERATOR IN THE WORLD
RETHINK YOUR FLUE SYSTEM
THE NEXT STEP, A ZERO EMISSION CHIMNEY
we make it invisible and energy saving
the challenge we want to face
we can create it together
Creator + imagination + thinking in terms of possibilities + inventive
Creator + imagine, a clean way of burning wood... (EcoStream) + the Metaloterm® Design tubes are a beautiful style element for your interior + our engineers developed for...
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LOGO minimum space around the logo
LOGO USE The Ontop Metaloterm logo can be used in different forms. Depending on the medium used, different versions of the logo are available: – full colour on a white/light background (A) – full colour on a dark/picture background (B) – bitmap on a white/light background (C) – bitmap on a dark/picture background (D) Please note the following points when using the logo: – this logo may be used starting from a width of 15mm/60 px or bigger (printed media/online media) – keep a minimum distance around the logo the size of the "O" of ONTOP to other objects or the border of the medium around the logo – distances from the logo to other objects should preferably be a multiple of the height of the ‘O’ of ONTOP – you should preferably use white as the default background colour. If the use of white is not feasible (when less contrast is needed, for instance, on screens or for projections) or possible (i.e. on media with coloured background design), the logo may stand on monochrome backgrounds with up to 20% tint
(A )
(B )
(C)
(D )
LOGO WITH PAY-OFF The Ontop Metaloterm logo including the pay-off may be used in the same ways as pictured in illustration A to D. – the combination of logo and pay-off may be used starting from a width of 25mm/100 px or bigger (printed media/ online media) – some examples of the combined logo can be found on page 28-29
(E)
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LOGO USE - DONT'S
Any misuse of the brand diminishes its integrity and confuses our audience, in addition to promoting further misuse. The samples pictured here are common misuses that must be avoided. If you’re not sure about an unusual approach you’re considering consult us. Don't use the Ontop Metaloterm logo like this: – with different colours other then the colours specified in this brand manual – there is no grayscale version of the logo, please use the colours as specified – distorted, such as skewed, scaled non proportionally or rotated – never make any additions to the logo – it is not allowed to place the Ontop logo on multicoloured or busy backgrounds such as patterns or images.
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COLOUR Our primary colours are corporate blue and green. White is also a key colour, it gives breathing space and standout. If more variation is needed, tints of the corporate colours can be used at 20% and 60%. Always use the below colours and their tints. Black is exclusively used for text or lines (e.g. in charts and diagrams). In 95% of the cases these corporate colours are to be used. Secundary colours In addition to the corporate identity colours which form the basic colours, supporting colours have been determined that give space for adding a third colour in media.
PRIMARY COLOURS (CORPORATE)
60% 20%
CORPORATE BLUE PANTONE 282 C=100 M=72 Y=0 K=56 R=0 G=42 B=90 #002A5A
60% 20%
CORPORATE GREEN PANTONE 375 C=50 M=0 Y=100 K=0 r=149 g=193 b=31 #95C11F
One is free to use one supporting colour per communication tool. The use of these secundary colours ("ocean, comfort, ignition and flame") have to be limited to a minimum. They are mainly used to emphasise (body)text and in tables and diagrams. Never use the secundary colours in (sub)headlines or as a big coloured space!
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SECUNDARY COLOURS
OCEAN PANTONE 5425 C=56 M=31 Y=24 K=6 R=122 G=151 B=170 #7A97AA
IGNITION PANTONE 115 C=2 M=12 Y=88 K=0 R=254 G=218 B=36 #FEDA24
COMFORT PANTONE 4725 C=13 M=47 Y=43 K=36 R=171 G=136 B=118 #AB8876
FLAME PANTONE 7419 C=73 M=78 Y=49,5 K=14 R=178 G=76 B=90 #B24C5A
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TYPOGRAPHY The consistent use of the typeface in all Ontop communications is to be adopted.
Designed and professionally printed documents
Internal/editable documents
We have two key typefaces: Futura and Arial. The bold version of this typeface is used for headlines, due to its geometric qualities and strong shapes. For introductions, body copy and callouts, the Futura book is used for its harmonious proportions and clean, modern appearance.
Futura PT Book
Arial Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_
Futura PT Medium
Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_
Futura PT Heavy
Arial Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_
Futura PT Bold
Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_
Futura is used on all designed and professionally printed documents. Arial will be used on all internal/editable documents. Arial Italic and Bold Italic are only used to emphasise words in bodytext.
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STYLE ELEMENT The shape of the style element comes from the green corner in Ontop’s logo. This style element can be used individually, or as a background pattern. – the loose shape is used, among other things, as a framework for the pay-off (see next spread), as a framework for headlines and in film material for the names of the interviewees and venues – as a background pattern, the style element is used in white, green or blue. Partial transparency is allowed
part of logo
shape of tube
framework for indication BASIC SHAPE
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PATTERN
PATTERN DIAPOSITIVE
– basic form repeated – as a background – an interplay of lines
– basic form repeated – as a background – as fill colour
EXAMPLES USE OF STYLE ELEMENT
Use of the style element in film
Use of the style element as a framework of the pay-off
The style element used as a pattern on photographic material
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PAY-OFF
product (seo)
BEYOND...
innovative
thinking along with the client and their product solution-oriented
FLUES AND BEYOND wide product range
going the extra mile future-oriented
+ + + + + + + +
limitations boundaries regulation the standards expectations imagination teamwork hearing
+ service beyond the factory + the drawing table and beyond + working together, beyond our system
SHAPE AND USE OF THE PAY-OFF The pay-off ‘Flues and Beyond’ is used in three alternative ways: 1 Centred in a square shape with the style element of the 4 small triangles. 2 Left- or right-aligning without style element. 3 In combination with the logo.
SUBTITLE AGNIMET MOLUPTA PELLIT QUEST
TITLE QUE DOLOR UM IDE EUM HARIS NOBITAQUAM FAC RUM QUE SAMIS NETOPTE
Intro et od utes adipsa cullaut quid qui netus, sequi iur aliciurerae volupic ipsanist ad ma sit accabore litatio. Bodytext ut molupta pellit que plabo. Pis simet optatiunto dolendus porporepro te erem volut repre volo officient laut ea que por as simus ut et aut expliquis qui volo es as ipit quo eicit aut quiditiunt. Contact via metaloterm.com
Ontop B.V. | P.O. Box 135 | 4330 AC Middelburg | The Netherlands
metaloterm.com
1 In a square shape with the style element
Ontop Product advertentie format v1 - liggend A6
Ontop EA5 envelop
2 Aligning to the left in the photo, adjacent to a white surface
3 Directly in combination with the logo
RULES FOR THE USE OF THE PAY-OFF 1
2
3
– use of this version is preffered – should the pay-off be used in combination with the style element, then this version of the pay-off is used separately on a white background in green or blue. – place this shape on a blue background in white – in a photo, this shape of the pay-off is in white or green. Ensure that there is sufficient contrast with the background. (minimum of 20% shade)
– when there is little space, this version is used – if the pay-off is used without the style element, then the text is white and is shown in the photo – on one side (bottom or side) adjacent to a white surface. See also product adverts on page 54/55
– especially used in corporate documents such as email signature and envelopes – when the other two preffered options are not suitable for a document, this alternative version can be used – when no pictures are used and there is little space available , this version is used
Use this version for: – posters – adverts – back side of business cards – front side of brochures / flyers – website – car lettering – online bannering
Use this version for: – posters – adverts – online bannering – vehicular fleet signage
Use this version for: – email signature – letterhead – envelope – sticker adressee
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TABLES & DIAGRAMS Typography For professionally printed diagrams: 1 Header row: Futura Bold, 8 pt, Ontop colours as specified on page 22 2 Content rows: Futura Book, 8 pt, black 3 Total row: Futura Bold, 8 pt, black For editable documents (e.g. Word, Excel, PowerPoint) use Arial regular and bold. Lines 4 Header row: Solid lines, 0.7 pt, Ontop colours as specified on page 22, same colour as header row text 5 Content row: Solid lines, 0.3 pt, black 6 Total row: Solid lines, 0.7 pt, black Avoid vertical lines whenever possible – when vertical lines are indispensable use solid lines, 0.3 pt, same colour as header row text 7 Inner cell spacing 1 mm to the top 2 mm to the bottom, left and right 8 Highlighting (optional) Columns or rows can be highlighted by a font in 20% of the specified Ontop colours on page 22. The font sizes and dimensions defined here refer to media in A4 format. For other formats scale the tables in relation to the size of copy text.
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4
5
6
Item 1
1
Item 2
Item 3
Item 4
Item 5
Item 6
Lorem ipsum
123
456
789
123
456
789
Dolor sit
456
789
123
456
789
123
Amet ceat
789
123
456
789
123
456
Dolor sit
123
456
789
123
456
789
Duciptant
456
789
123
456
789
123
Adicaetet
789
123
456
789
123
456
2
3
7
8
EXAMPLES OF THE USE OF TABLES
Item 1
Item 2
Item 3
Item 4
Item 5
Item 6
Lorem ipsum
123
456
789
123
456
789
Dolor sit
456
789
123
456
789
123
Amet ceat
789
123
456
789
123
456
Dolor sit
123
456
789
123
456
789
Duciptant
456
789
123
456
789
123
Item 1
Item 2
Item 3
Item 4
Item 5
Item 6
Lorem ipsum
123
456
789
123
456
789
Dolor sit
456
789
123
456
789
123
Amet ceat
789
123
456
789
123
456
Dolor sit
123
456
789
123
456
789
Duciptant
456
789
123
456
789
123
Adicaetet
789
123
456
789
123
456
Item 1
Item 2
Item 3
Item 4
Item 5
Item 6
Lorem ipsum
123
456
789
123
456
789
Dolor sit
456
789
123
456
789
123
Amet ceat
789
123
456
789
123
456
Dolor sit
123
456
789
123
456
789
Lorem ipsum
123
456
789
123
456
789
Duciptant
456
789
123
456
789
123
Colour palette for tables, see also page 22
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IMAGES PRODUCT IMAGES + + + + +
front view side view angled view close-up product on location
ATMOSPHERIC IMAGES + + + + +
link with end user product does not need to be shown predominantly blue tones residential predominantly red/yellow tones no environmental pollution shown (smoke etc.)
TRADES + + + + + +
marine & offshore food power generation commercial heating residential engineering & construction
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MARINE & OFFSHORE
34
FOOD
36
POWER GENERATION
38
COMMERCIAL HEATING
40
RESIDENTIAL
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SOLUTIONS & SERVICES
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FORMATS & TEMPLATES OF MEDIA STATEMENTS This chapter depicts several formats and templates. Because new media are introduced regularly, adding formats to the brand identity is an ongoing process. Every designer working with the Ontop Metaloterm identity is strongly requested to follow the instructions.
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LETTERHEAD Ontop B.V. P.O. Box 135 4330 AC Middelburg
Letterhead templates for Microsoft Word are available for download. If you want to print letterhead paper for one of our branches in different countries, please contact the main ofďŹ ce in Middelburg, the Netherlands for the graphic ďŹ les. Recommended paper 90 gr/m2 laser-compatible bond paper white Typography Address: Futura Book & Futura Heavy, 7,5 pt / 11 pt For editable documents (e.g. Word, Excel, PowerPoint) use Arial regular and bold. Margins Left 15 mm Right 15 mm
Top 40 mm Bottom 10 mm
Colours Ontop Blue Ontop Green
C100 M72 Y0 K56 C50 M0 Y100 K0
The letterhead is always printed in CMYK.
Template available (Microsoft Word)
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Oude Veerseweg 23 4332 SH Middelburg The Netherlands T +31(0)118 68 99 00 F +31(0)118 68 99 99 E info.nl@metaloterm.com IBAN BIC KvK BTW
NL81 INGB 0656 5383 09 INGB NL 2A 22019262 NL 001742887B01
metaloterm.com
CONTINUATION PAPER The template of the continuation paper for Microsoft Word is included in the letterhead template, starting at page 2. The continuation paper is the same for all countries and locations of Ontop. The placement of the Ontop logo is the same as in the letterhead. Recommended paper 90 gr/m2 laser-compatible bond paper white Margins Left 15 mm Right 15 mm
Top 40 mm Bottom 10 mm
Colours Ontop Blue Ontop Green
C100 M72 Y0 K56 C50 M0 Y100 K0
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BUSINESS CARD On the right an example of the business card format. Recurring elements on the front are the logo and specific personal information such as e-mail address, direct phonenumber and (not required) a cellphone number. The pay-off and the general information of the branch are found on the backside of the card. Business cards can be ordered through the main office in Middelburg, the Netherlands. To emphasize the personal character of Ontop the first name on the businesscard is in capitals and has the same size as the word "ONTOP" in the logo. Recommended paper 300 gr/m2 wood-free natural cardboard white Size 55x85 mm Typography First name Futura Bold, 18 pt Last name Futura Book, 9 pt / 9 pt Information Futura Book, 6,5 pt / 9 pt Margins 6 mm on all sides All business cards are preferably printed in Pantone 282 and 375.
MONIEK Binnendijk – van Waterschoot Marketing Manager
M +31 (0)6 10 96 06 28 E moniek.binnendijk@metaloterm.com
Front - personal information
Ontop B.V. P.O. Box 135 4330 AC Middelburg Oude Veerseweg 23 4332 SH Middelburg The Netherlands T +31(0)118 68 99 00 F +31(0)118 68 99 99
metaloterm.com
Back - corporate information Template available (Adobe Indesign)
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ENVELOPE The envelope is printed on one side only. Recurring elements are the logo and the P.O. Box address. When there is no P.O.Box address available, the visiting address is used. Envelopes can be ordered at the main office of Ontop in Middelburg, the Netherlands. The two most important sizes of envelopes used by Ontop – EA5 - 220x156 mm (without and with window on the left) – C4 - 229x324 mm (without and with window on the left) Recommended paper 90 gr/m2 bond paper white Typography Address: Futura Bold & Book, 7,5 pt / 11 pt Margins Left 20 mm Right n/a
Top 15 mm Bottom n/a
All envelopes are printed in CMYK.
Ontop B.V. | P.O. Box 135 | 4330 AC Middelburg | The Netherlands
Ontop EA5 envelop
Ontop B.V. | P.O. Box 135 | 4330 AC Middelburg | The Netherlands
EA5 envelope with window
Ontop C4 envelop v1
C4 envelope without window
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ADVERTS CORPORATE Ontop uses two different media formats for advertisements. When the whole company or concept needs to be communicated the corporate format is used. If one product (or productgroup) needs attention, the product format is used.
CORPORATE FORMAT + the brand Ontop is the point of focus in this format + people are introduced to the brand + can be used to introduce the brand to potential clients and by resellers to introduce the brand to consumers + in terms of images, this format is aimed at experience. Characteristic images with applications from different trades can be used (see page 33) Lay-out and examples of this advert format are shown on the right.
PRODUCT FORMAT + one product or product group is the point of focus + the images used, mainly show products in a setting, possibly combined with small photos of the (isolated) product See the next spread for the productformat and examples.
Template available (Adobe Indesign)
SUBTITLE AGNIMET UT MOLUPTA PELLIT QUEST
Intro et od utes adipsa cullaut quid
TITLE QUE DOLOR UM IDE EUM HARIS NOBITAQUAM FAC RUMQUE SAM
volupic ipsanist ad ma sit accabore
qui netus, sequi iur aliciurerae litatio. Et occusdaectis qui occullu ptatiur aut et plab imus. Bodytext ut molupta pellit que plabo. Pis simet optatiunto dolendus porporepro te erem volut repre volo officient laut ea que por as simus ut et aut expliquis qui volo es as ipit quo eicit aut quiditiunt.
metaloterm.com
SUBTITLE AGNIMET Ontop Corporate advertentie format v1 - staand A6 MOLUPTA PELLIT QUEST
TITLE QUE DOLOR UM IDE EUM HARIS NOBITAQUAM FAC RUM QUE SAMIS NETOPTE Intro et od utes adipsa cullaut quid qui netus, sequi iur aliciurerae volupic ipsanist ad ma sit accabore litatio.
Bodytext ut molupta pellit que plabo. Pis simet optatiunto dolendus porporepro te erem volut repre volo officient laut ea que por as simus ut et aut expliquis qui volo es as ipit quo eicit aut quiditiunt. Contact via metaloterm.com
metaloterm.com
Ontop Corporate advertentie format v1 - liggend A6
52
Small size (A5 or A6)
CORPORATE FORMAT
SUBTITLE AGNIMET UT MOLUPTA PELLIT QUE PLABO
TITLE QUE DOLORUM IDE EUM HAR IBUS NOBITAQUAM FAC RUMQUE SAM DOLUP TATUR
Intro et od utes adipsa cullaut quid qui netus, sequi iur aliciurerae volupic ipsanist ad ma sit accabore litatio. Et occusdaectis qui occullu ptatiur aut et plab imus. Agnimet ut molupta pellit que plabo. Pis simet optatiunto dolendus porporepro te erem.
At que dolorum ide eum haribus nobitaquam facerumque ped magnam, secus volore abo. Met quid ulliqui quibus imet eosapic iisquat parionsendi dolores eate quatur, et, ent adi dero blamusam, vendempor re placcum velent andae voluptat fuga. Daest, conem fuga.
Bodytext repre magnam numque parumqui vit volo officient laut ea que por as simus ut et aut expliquis qui volo es as ipit quo eicit aut quiditiunt.
Ita pre pratur autem sinum resti aborumquame culpa velest, quo tectur suntur, optatis que vit eos vererib usciistiae voluptu riasin remquid ut excerioriae voloreritate venia voluptiis eos apites aboris voluptatur.Dic te sim sequi officabo. Itas erum eos mollorit ex et es aturessi nulparum aliatempor re aut ea aliquisti dolupta dere si quae expere velenda nducide mpossit ped ut vella.
Beaquaeped ma si is cuptatiata qui volut doloria as doluptatiam aligentium audanda cus nus doluptatume volupicide sequos di aut aut ut evelenempel idus dolum recatus.
SUBTITLE AGNIMET UT MOLUPTA PELLIT QUE PLABO
TITLE QUE DOLORUM IDE EUM HARIBUS NOBITAQUAM Intro et od utes adipsa cullaut quid qui netus, sequi iur aliciurerae volupic ipsanist ad ma sit accabore litatio. Et occusdtis qui occullu ptatiur aut et plab imus. Bodytext ut molupta pellit que plabo. Pis simet optatiunto dolendus porporepro te erem volut repre magnam numque parumqui vit volo officient laut ea que por as simus ut et aut expliquis qui volo es as ipit quo eicit aut quiditiunt.
Beaquaeped ma si is cuptatiata qui volut doloria as doluptatiam aligentium audanda cus nus doluptatume volupicide sequos di aut aut ut evelenempel idus dolum recatus. At que dolorum ide eum haribus nobitaquam facerumque ped magnam, secus volore abo. Eate quatur, et, ent adi dero blamusam.
metaloterm.com
Vendempor re placcum velent andae voluptat fuga. Daest, conem fuga pre pratur autem sinum resti aborumquame. Ontop Corporate advertentie format v1 - liggend A4
metaloterm.com
Big size (A4 and bigger)
Ontop Corporate advertentie format v1 - staand A4
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CONCEPT
ADVERTS PRODUCT If one product (or productgroup) needs attention, the product format is used.
PRODUCT FORMAT + one product or product group is the point of focus + the images used, mainly show products in a setting, possibly combined with small photos of the (isolated) product Lay-out and examples of this advert format are shown on the right.
Template available (Adobe Indesign)
SUBTITLE AGNIMET UT MOLUPTA PELLIT QUEST
Intro et od utes adipsa cullaut quid
TITLE QUE DOLOR UM IDE EUM HARIS NOBITAQUAM FAC RUMQUE SAM
volupic ipsanist ad ma sit accabore
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SUBTITLE AGNIMET MOLUPTA PELLIT QUEST Ontop Product advertentie format v1 - staand A6
TITLE QUE DOLOR UM IDE EUM HARIS NOBITAQUAM FAC RUM QUE SAMIS NETOPTE
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Ontop Product advertentie format v1 - liggend A6
54
Small size (A5 or A6)
PRODUCT FORMAT
SUBTITLE AGNIMET UT MOLUPTA PELLIT QUE PLABO
TITLE QUE DOLORUM IDE EUM HAR IBUS NOBITAQUAM FAC RUMQUE SAM DOLUP TATUR
SUBTITLE AGNIMET UT MOLUPTA PELLIT QUE PLABO
TITLE QUE DOLORUM IDE EUM HAR IBUS NOA QUAM FAC RUMQUE SAM DOLUP TATUR
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Ontop Product advertentie format v1 - liggend A4
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Big size (A4 and bigger)
Ontop Product advertentie format v1 - staand A4
55
BROCHURE For product brochures Ontop uses Adobe Indesign templates. The template is available in two versions: + 4 languages combined in one brochure (english, german, french and dutch) + 1 language Size W210 x H297 mm (A4) Typography Futura PT Book, Medium, Demi, Bold and Black. Margins Cover: 13 mm on all sides Inside: 13 mm top and bottom 18 mm left and right Lay-out and examples of the template are shown on the right.
METALOTERM® AD
TWIN WALL INSULATED EXHAUST SYSTEM
Exact specifications and instructions are included in the template files.
Dreischalige Abgasanlage Conduit double paroi isolé Dubbelwandig geïsoleerd uitlaatsysteem
The templates can be obtained through the main office in Middelburg, the Netherlands.
Template available (Adobe Indesign)
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56
METALOTERM® AD Twin wall insulated exhaust system Dreischalige Abgasanlage Conduit double paroi isolé Dubbelwandig geïsoleerd uitlaatsysteem
METALOTERM® AD
TWIN WALL INSULATED EXHAUST SYSTEM
Dreischalige Abgasanlage Conduit double paroi isolé Dubbelwandig geïsoleerd uitlaatsysteem
SOLUTIONS
Lösungen
Solutions
Oplossingen
MARITIM EXHAUST SYSTEMS
MARITIM ABGASANLAGEN
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SYSTÈME D‘ÉCHAPPEMENT POUR NAVIRE
MARITIEME UITLAATSYSTEMEN
Tekst Frans. Beritio maximodis seque es duntiis endenda de nam quid molestium aciis quat. Gita quis doloria inusam fugit ipicitati cus, cuptate con rem sanit eritate inctest.
Tekst Nederlands. Beritio maximodis seque es duntiis endenda de nam quid molestium aciis quat. Gita quis doloria inusam fugit ipicitati cus, cuptate con rem sanit eritate inctest.
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metaloterm.com
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TWIN WALL INSULATED EXHAUST SYSTEM
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CHAPTER NAME
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METALOTERM® AD | 3
metaloterm.com
87 y °
2 | METALOTERM® AD
57
POWERPOINT PRESENTATION The template of the Powerpoint presentation uses the types Arial Regular, Italic, Bold and Bold Italic.
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As specified on page 22, corporate green and blue are the main colours used. For charts also the secundary colours are used. A preset of these colours are specified in the template.
TITLE PRESENTATION Click to add subtitle
Take into account that halves and quarters are used to divide the pages into the right proportions. The style element can be used: + as a separate illustration (for example as depicted on the bottom right picture on page 57) + in white, corporate green or corporate blue as a texture on top of a picture, with 35% opacity
Template available (Microsoft Powerpoint)
3/4
Presenter’s name, Date, Year
Cover page Image template available (Adobe Photoshop psd)
58
1/2
1/2
SLIDE TITLE Lorem ipsum •
Lorem ipsum dolor sit amet, consec tetur • Nulla facilisi. Etiam vel venenatis dolor • Aenean dictum odio sit amet ant venenatis mollis consequat • Cras dictum tortor
DIVIDER TITLE
Lorem ipsum dolor sid amet
SLIDE TITLE 75% WIDTH Lorem ipsum dolor sid amet
SLIDE TITLE 100% WIDTH Lorem ipsum dolor sid amet Chart title
Chart title
Chart subtitle
• • • • • • •
Chart subtitle 50 45 40 35 30 25 20 15 10 5 0
Lorem ipsum dolor sit amet, consec tetur Nulla facilisi. Etiam vel venenatis dolor Aenean dictum odio sit amet ant venenatis mollis consequat Cras dictum tortorLorem ipsum dolor sit amet, consec tetur Nulla facilisi. Etiam vel venenatis dolor Aenean dictum odio sit amet ant venenatis mollis consequat Cras dictum tortor category one
category two
category three
category four
category five
category six
Series 1 Series 2 Series 3
Information pages
59
WEBSITE Header image home Header image subpages Icon size Product image H1 H2 H3 H4 Body
Raleway Raleway Raleway Raleway Raleway
Subpage
700 500 500 500 400
3500 x 880 px 3500 x 670 px 130 x 130 px 416 x 416 px
#00285e #00285e #00285e #00285e #000000
35px 27px 24px 20px 16px
EMAIL SIGNATURE The email signature has an international character and is composed of greetings, personal data, address details, Ontop logos including the pay-off and the legal text. Typography Text Name Terms
Arial Regular, 10 px, black Arial Bold, 10 px, black Arial Regular, 5 px, black
Margins Left
20px
Colours Lines Text
#95C11F, 1 px #000000 (black)
Template available (HTML)
Met vriendelijke groet, Kind regards, mit freundlichen Grüßen, Cordialement, First name Last name Function Mobile: +31 (0)6 10 96 06 28 Office: +31 (0)118 68 99 64 E-mail: initials@metaloterm.com Ontop B.V. Oude Veerseweg 23 4332 SH Middelburg The Netherlands metaloterm.com
This email, including any attachments, is for the sole use of the intended recipient(s), and may contain information that is confidential or legally protected. If you are not the intended recipient, any disclosure, copying, distribution, or use of the contents of this information or any attachments is prohibited and may be unlawful. If you have received this electronic transmission in error, please reply immediately to the sender by return e-mail that you have received the message in error and delete it along with any attachments. Please note that the Internet is not a safe means of communication or form of media. Although we are continuously increasing our due care of preventing virus attacks as a part of our quality management, we are not able to fully prevent virus attacks as a result of the nature of the Internet.
61
ONLINE BANNERING The main goal is to draw attention to the brand Ontop and generate traffic to the website. An online banner contains an inspirational or product image, the corporate logo, pay-off and a button with call to action. Online bannering These ads contain images or rich media so that you can add custom layouts, interactive elements, animations, and more. Display ads in Google AdWords appear on more than two million websites and in more than 650,000 apps. This means that your advertisement can be shown anywhere your target audience is.
Haris nobita quam fac rum que samiser eum haribus soldera ent!
Call to action
Inline rectangle - 300x250 px
With millions of websites, news pages and blogs, the Google Display Network reaches 90% of all Internet users worldwide. Use the specialized options for targeting, keywords, demographics and remarketing to ensure that customers see your brand, view your offer, and take action. Learn and keep improving Measure the results of your ads and determine which target groups are most susceptible. Whether you are aiming for higher sales or want your business to be called more often, at all times you can measure your campaign's performance to make adjustments and achieve goals.
Haris nobitaquam fac rum que samiser eum haribus solde! Banner 468x60 px / Leaderboard 728x90 px
Call to action Large mobile banner 320x100 px 62
Call to action
Haris nobita quam fac rum que samiser eum haribus soldera ent!
Call to action ď Ą
Skyscraper 120x600 px
Example of bannering on a website 63
Š 2018 Ontop Metaloterm & LMG strategie+creatie
V07-190129