LNE & Spa—the magazine for skin care and spa professionals January 2015
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january 2015
V o lume 30
Numb e r 01
CONTENTS SKIN
ORGANIC & WELLNESS
Retrain Your Clients’ Skin / Boost Your Skills 10 Scrape That 18 Skin News 24
Harmonizing The Eastern Way 96 Are You Nuts? 104 Organic & Wellness News 111
Are You Nuts? page 104
CHOCOLATE GUIDE Chocolate! Is The Answer All About Chocolate 27 Chocolate For Two 32 It’s A Chocolate Party! 34 Oh Sweet Cocoa! Photo Feature 38
Chocolate Guide page 25
26
GUIDE
Bold & Wild page 114
FROM HEAD TO TOE, COCOA! There’s nothing like this decadent treat to spice up your spa menu right in time for Valentine's Day, and get your clients to indulge in sweets, guilt-free, all year long...
IMAGE Let’s Talk Makeup 112 Bold & Wild 114 The Final Touch 120 Image News 127
Spa of the Month: The Mirbeau Inn & Spa, Plymouth, Mass. page 44
SPA Spa Of The Month 44 Anti-Aging From The Neck Down 50 The Power Of Retail Design 58 Valentine’s Prep Services 66 Spa News 74
EXTRAS 6 128 130
From The Editor Calendar Of Events Advertiser Index
BUSINESS LNE & Spa Chat With David Bremer 78 How To Hook Holiday Gift Card Recipients 80 Plug In The Gaps 86 Business News 94
Cover Courtesy of ARTDECO
Les Nouvelles Esthétiques & Spa, American Edition, (USPS 003-687) (ISSN 1043-9641) is published monthly, 12 times per year and is sold exclusively by subscription. Publisher’s Name: Jean Jacques Legrand, M.D., 3929 Ponce De Leon Blvd., Coral Gables, FL, 33134. Periodical postage paid at Miami, Florida, with additional mailing offices. Postmaster: Send address changes to: Les Nouvelles Esthétiques & Spa, American Edition, 3929 Ponce De Leon Blvd., Coral Gables, Florida 33134, United States Subscription: Annual Rate $45.00 Canada Subscription: $55.00 (American) 1st Class Postage Overseas Subscription: Two years for $140.00 (U.S.) Air Mail Postage
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HydraFacial MD® values your time and business goals by offering a patented delivery system that brings long-lasting skin health to your clients and increases your revenue in record time.
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Learn how the award-winning HydraFacial MD® can help drive client retention for your business at www.hydrafacial.com/mysuccess 800-603-4996 Use promo code: LN01P for more information. Made in the USA
HydraFacial and HydraFacial MD are registered trademarks of Edge Systems LLC. Edge For Life and My Life. My Time. My Skin. are trademarks of Edge Systems LLC. This product and its use are covered by one or more U.S. and International patents. Patent info: www.edgeforlife.com/patents. Other U.S. and foreign patents pending. Copyright© 2014-2015 Edge Systems LLC. All rights reserved.
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A Forward Thinking Skin Care line easily tailored to fit your vision, budget, backbar, and retail.
It’s the start of a new year, a time for embracing change, transitions and moving forward. As we enter 2015, Les Nouvelles Esthétiques & Spa and The International Congress of Esthetics and Spa are committed to partnering with you in your professional development. As the core of the spa community, it is our mission to serve as the source that connects professionals from every sector of the industry, supporting you by providing all of the education and knowledge you need to broaden your skill set and achieve your goals. Your feedback and insight enable us to provide quality content that is educational and beneficial for your professional pursuits, so please reach out to me anytime and let me know what is important to you as a valued reader. Our January issue kicks off the year with several great seasonal features among our latest lineup of cutting-edge content. First, break out of your rut in your skin care treatments with the help of “Retrain Your Clients’ Skin / Boost Your Skills” on page 10. Also learn about the most innovative styles in makeup for the new year in “Bold & Wild: The Makeup Trends of 2015” on page 114. To help you prepare for your Valentine’s Day promotions next month, the latest special guide focuses on a comforting, romantic treat that everybody loves—chocolate! Stock your shelves with this delectable, tempting source of ecstasy and bump up your Valentine’s retail sales with our “Oh Sweet Cocoa!” photo feature on page 38. Happy New Year to all, I look forward to another successful year and working together in the months ahead! n
—Amanda Clinton Winter, amanda@lneonline.com REV080414
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C ontr ibutors Nadia Arain
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Linda Bertaut
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Louis Silberman Christiane Waldron
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Alex Koo Murray
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Amanda Clinton Winter
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Retrain YOUR CLIENTS’ SKIN
Boost YOUR SKILLS
Break The Routine
For The New Year!
BY CHRISTIANE WALDRON
The CrossFit craze has swept the nation in the world of physical fitness in the last few years. The philosophies of CrossFit have led many people to think about incorporating the principles into other aspects of life. CrossFit mixes elements from multiple disciplines like interval training, Olympic training, weight lifting, plyometrics, power lifting, gymnastics and other exercises that help achieve overall muscle fitness without boredom. It works by “confusing” the muscles, which challenges them more and ultimately achieves truly amazing results. The same approach can and should be applied to skin care treatments at the spa and at home.
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skin | retrain your clients’ skin / boost your skills
SKIN CHANGES CONSTANTLY Skin changes are due to many factors: aging, weather, exposure to environmental pollutants, hormonal imbalance, adult acne, etc. If the same skin care products and spa treatments are used over and over again, the skin will hit a plateau. Both estheticians and clients tend to fall into habits, and changes to professional treatments and skin care products are rare. This speaks volumes to our tendency as humans to fall into routines and get stuck.
CrossFit works by “confusing” the muscles, which challenges them more and ultimately achieves truly amazing results. The same approach can and should be applied to skin care treatments at the spa and at home.
Many estheticians also hesitate to change the treatments they offer their client. They may lack the time to look into new techniques, or worry about losing clients if they offer something new. Whatever the reasons, offering new facials and recommending new athome products will keep clients educated and interested, and therefore willing to spend more money. It also shows the client that the esthetician is on the cutting-edge of the latest products and professional treatments.
DON’T FALL INTO THE “SAME OLD, SAME OLD” TRAP Our lives have become so hectic that it’s only natural that we fall into complacency. Case in point, I was recently visiting a spa where I’m a regular for my monthly treatment. When I sat down with my esthetician, she immediately started removing my makeup without
much discussion. When I realized this, I suddenly sat up and looked at her and said: “What facial am I getting today?” With a surprised look she quickly replied, “We are doing your usual.” We were both a little speechless because frankly, I didn’t even remember what facial I had picked when I became a client. I had been getting the same treatment for so long that it had become a routine, and routine was not what I wanted that day. I needed a change
and I wanted to try something more innovative. So we both looked at her menu and decided to get a different and more dramatic facial, one that was also very fitting for the season, one that she felt was needed for my skin type. When I came out of the spa, my skin looked amazing! I suspect my esthetician was happy too, because the facial I had just received cost $50 more than my usual facial. It was a win-win situation for both of us.
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January 2015 • Les Nouvelles Esthétiques & Spa
Visit our website: www.ladyburd.com
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skin | retrain your clients’ skin / boost your skills
As an esthetician, you are expected to help your clients delay aging and maintain youthful skin. One of the secrets to a healthy glow is challenging the skin to renew itself constantly by offering a variety of treatments and products. Here’s how you can help.
OFFER A MONTHLY MENU Have you ever been to one of those new bistros that have ever changing menus on a blackboard? Think about a similar approach in your business by offering new monthly specials. There are many holidays and special themes you can pick from: Valentine’s Day, Mother’s Day, Father’s Day, seasonal specials, etc. If you offer a new facial every month, one that will disappear until next year, many clients will be interested in trying it. The black board can be displayed in the waiting room or treatment area, and you can casually discuss it with your client before you start treatment.
Even if a regular client shows up, have the treatment menu in your hands and ask the questions every time.
ADD A QUESTIONNAIRE Your regulars will be surprised, and new clients will be impressed if you ask them to fill out a questionnaire, either while you are with them or while they are waiting for treatment. This questionnaire should be a simple list of 10 to 15 questions about home care routine, skin needs and the type of treatments the client typically receives.
ONE OF THE SECRETS TO A HEALTHY GLOW IS CHALLENGING THE SKIN TO RENEW ITSELF CONSTANTLY BY OFFERING A VARIETY OF TREATMENTS AND PRODUCTS.
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skin | retrain your clients’ skin / boost your skills
After they fill the questionnaire out, take the time to discuss it with them and make your treatment and skin care recommendations based on the responses. This will break up the monotony, establish you as an expert and help drive new sales and additional treatment options.
ASK QUESTIONS WHILE THEY ARE ALL EARS Time is limited, especially when you are fully booked and clients are late. Even if a regular client shows up, have the treatment menu in your hands and ask the questions every time. Preface it by reminding them that it may be time for a change, or that the cold season calls for something different. Asking about the treatment will lead the client to think about their needs and create a conversation. Even if the client is not interested in change, it will impress them that you have taken the time to give them the individualized care they expect when getting facial treatments.
OFFER NEW ADD-ONS Special add-ons are a great way to introduce something new. Hopefully, your client is listening and willing to be counseled. Instead of falling into idle chit chat while starting the treatment, ask pointed and specific questions during the skin analysis. This is the perfect time to recommend add-ons or new products while clearly stating the benefits of each to the client.
Asking about the treatment will lead the client to think about their needs and create a conversation.
January 2015 • Les Nouvelles Esthétiques & Spa
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skin | retrain your clients’ skin / boost your skills
If the client is a regular and has done the same treatment for months, surprise them with something new.
AT-HOME SKIN CARE ROUTINE
DO SOMETHING NEW AND UNEXPECTED We all love a freebie, especially when we are not expecting it. If the client is a regular and has done the same treatment for months, surprise them with something new. Introduce them to a new complimentary add-on, give them a hand/arm rub with a new product, or apply a new eye cream to their face. You may also give them a small skin care sample at the end of the session to try at home. Small rewards go a long way toward establishing loyalty and increasing sales. They also help introduce your clients to new products, and make them feel special at the same time.
OFFER NEW SKIN CARE PRODUCTS There are many new small and innovative companies that are dying to be in your spa. Take the time to look into a few of them and introduce one or two new products that may be missing in your existing lines. Some companies now offer samples for a trial period, and this will help you test new products before you commit. It may be time for your client to try a new and innovative serum. Carrying a wide variety of offerings enables you to cater to a variety of skin types and different budgets, and will boost sales while increasing client loyalty.
Take the time to ask about your client’s at home routine and maintain a log of the products they use. Ask them to take pictures of the products they use and advise them to check to make sure the products are not expired. Many people use the same products for years and never throw anything away. Additionally, many women are too busy to research new products, and may feel overwhelmed by the amount of new products on the market. Your input is necessary to help the client test new products. Research shows that women tend to use the same creams for years. Understanding your client’s skin care routine will help you recommend new and improved products that will give their skin a new lease on life! People resist change due to fear of the unknown. Educate clients on how to navigate through the latest developments of skin care treatment to achieve beautiful, fit skin for life. n
Christiane Waldron is the founder of Jenetiqa, a professional luxury skin care company focused on providing highly bioavailable skin care formulas that combine scientifically proven antioxidants with botanicals and natural products. Waldron formulates products that address all signs of age, and is a strong believer that early prevention and an excellent daily routine are the secret to beautiful, healthy skin.
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It is estheticians’ duty to educate their clients and set them straight on their skin needs, putting forth their expertise to trump and quiet once and for all those thoughts that one can do it all alone.
Scrape T H A T When a Combination of Treatments Means
More Harm than Good by Nathalie Gouillou
It’s the all time race to beat the clock, clients
wanting to look younger than their years, willing to do whatever it takes to keep that glow that means beauty and youth. If applying multiple products at once in the attempt to get the desired results faster is a mistake that many people make, combining treatments—although many times beneficial—can also be another quite detrimental decision that will have long term effects, if not permanent, on skin. While most estheticians know best, clients may fail to disclose recent treatments, the medications they take or the ailments they have. We present you with two fictitious scenarios about what could happen and what should happen with the guidance of experts in their fields.
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skin | scrape that
Educate Your Clients
At a time when many people rely on the Internet to buy products, self diagnose and self treat—some even counting on DIY (do it yourself) forums—it is estheticians’ duty to educate their clients and set them straight on their skin needs, putting forth their expertise to trump and quiet once and for all those thoughts that one can do it all alone. Skin is the largest organ of the body—it prevents our insides from spilling out, not only acting as a protective barrier but also absorbing what good and bad it comes in contact with. It needs a certain balance and a multitude of chain reaction events in order to be and stay vibrant and healthy. And just like everything else, it works in a very well choreographed cycle that must take its full course after a trauma to heal. If many treatments rely on some form of ablative or non-ablative injury to rejuvenate skin (mechanical, chemical, thermal injury…), several days are needed for order to be restored, as the wound healing process takes time and is complicated—fibroblasts, keratinocytes, endothelial cells, macrophages and more must all be back to full capacity. It takes roughly a 28day cycle for the healing process to take place, which includes an inflammatory phase, a proliferation and fibroblastic phase, and a remodeling and maturative phase. As such, one must keep this in mind when planning recurrent treatments or weighing whether to treat a new patient. Indeed it would n’t make muc h sense to disrupt the healing process when cells are in the midst of creating new collagen.
Scenario One A client comes in for a micro-needling treatment. While doing her skin assessment intake, you come to understand that she had a microdermabrasion treatment done about a week ago. She insists that the spa had offered her the option to get both treatments done on the same day (something more common than one might think), but that she declined because of her schedule. She’s adamant that she would have done both treatments had she had the time, and implies that she could very well go to another locale.
What Could Happen: The client is always right. You go ahead with the treatment or you might risk losing a customer. It’s about client satisfaction, thus you oblige.
What Should Happen: You thank her for being forthcoming and you explain that the time frame in between the procedures is much too short for micro-needling to be effective, not to mention potentially reverse the benefits—ongoing repairs and collagen stimulation—of the microdermabrasion. You offer instead to focus on her neck and décolleté with a facial and mask that will enhance her recent treatment. You schedule her for micro-needling in three weeks.
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skin | scrape that
The Problem:
Microdermabrasion, also known as microderm, a very popular non-surgical skin resurfacing procedure, consists of rapidly discharging super-fine crystals onto skin’s surface to remove the outermost layer of the stratum corneum. The crystals are then vacuumed away. The diamond tip is perhaps a newer form of microdermabrasion that achieves the same results without the crystal residue. Micro-needling, needling, or dermal-needling (also known at times as collagen induction therapy), consists of the use of small needles to cause punctures in the skin. The devices cause tiny wounds that stimulate the healing cascade to produce healthier looking skin. The combination of those treatments (done in conjunction or without enough interval in between) can cause “more harm than good,” says
Dr. Lance Setterfield, a skin treatment specialist based in Canada and among the leading experts in micro-needling, who researches the effects of needling on the epidermis and dermis. “We’re losing long term function of the skin for short term results, and we don’t want to compromise long term for short term,” says Setterfield. “People reason that the mix of the two will get faster results but no. It’s more complicated than that and it pushes things over the edge. Bad things do happen.” Having micro-needling done within a week of a microdermabrasion procedure would interrupt the healing cycle and cause damage to the skin, he says. Setterfield stresses the importance of a thorough consultation with a client to make sure that they have been informed of all possible side effects, and
for the practitioner to gather as much information as possible. “It takes me an hour and a half to see a patient,” he says. In addition, he advises practitioners to warn their clients about the dangers of sun exposure right after treatment, but also two weeks after, where it can cause a risk from a collagen perspective—something that applies to all treatments that cause injury to skin. “At the two week mark after the injury, the body starts balancing out collagen production and dissolves so you don’t get a bigger lump,” Setterfield says, explaining that exposure to the sun, which causes inflammation, brings chaos to the healing process*. [Note: this scenario and problem apply to any combination of treatments that cause injury to skin—laser, peel (except light peel), microdermabrasion…]
Scenario Two A client comes in for a laser facial treatment. During a thorough skin assessment questionnaire and examination, you come to realize that she’s had botulinum toxin injections (better known as Botox or Dysport) on her forehead just six days ago. She’s excited at the prospect of enhancing the treatment with lasers and addressing areas that the former procedure did not.
What Could Happen: You comment on her refreshed look and get ready to start with the laser treatment.
What Should Happen: Although there was no injury from the botulinum toxin treatment, thus no down time required for skin to heal, the combination of treatment in such a short period is not advisable. You tell her instead that you will focus on the area below the cheekbones, the neck and décolleté, making sure to avoid any areas that might have been treated with botulinum toxin, yet accentuate her rejuvenated look.
January 2015 • Les Nouvelles Esthétiques & Spa
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skin | scrape that
The Problem:
Botulinum toxin is a neurotoxin from which a drug is made that is used cosmetically to remove wrinkles by temporarily paralyzing muscles—the neurotoxin prevents the release of a chemical messenger that causes muscles to contract, stopping their activity. Laser treatments, whether ablative (which remove the top layer of skin) or non-ablative (penetrates without wounding skin), treat fine lines, wrinkles, scars, textural irregularities and more. While the danger of combining these treatments does not rest on in-
terrupting the healing cascade, one must wait at least two weeks before proceeding with a laser treatment on someone who has had botulinum toxin injections, says Kristin Groop, an established licensed esthetician, certified laser technician and instructor. “We don’t want to migrate Botox,” says Groop. “Ptosis [drooping of the upper eyelid] is what can happen.” Groop explains that as the laser’s light penetrates skin it risks moving the freshly injected product into another muscle. In the case of botulinum
As the laser’s light penetrates skin it risks moving the freshly injected product into another muscle. In the case of botulinum toxin injections on the forehead, Groop continues, it could affect the eye area.
toxin injections on the forehead, Groop continues, it could affect the eye area. “The Botox can migrate into another muscle, the muscle pulling the eyebrow down, causing a drooping of the eyelid,” she says. Don’t send your client home however, she says, instead, “work on the cheekbones, down to the neck to compensate that you’re not doing the forehead.” [Note: a similar problem would arise with other injury causing treatments such as medium to deep peels, microneedling, microdermabrasion…] Increase your client retention rate by showing them that you know best and put to rest the potential fear that not providing what they want when they want it will have them running to another spa. n
* Setterfield insists on the importance of being aware of blood cross contamination while using the micro-needling equipment, which although invisible to the naked eye might still be present and can contaminate up to a week later. Disposable tools must be used once only and disposable protective sleeves—or cling wrap, wrapped around the device—must be used at all times, he says.
Nathalie Gouillou is the associate editor at Les Nouvelles Esthétiques & Spa. A former news print reporter, she has been a writer for more than 10 years. She holds a bachelor’s degree in Communication and Print Journalism and a master’s in International Relations. Contact her at nathalie@lneonline.com.
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January 2015 • Les Nouvelles Esthétiques & Spa
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FROM THE NECK DOWN Provence Cosmetics launches its Sublime Décolleté, formulated with firming and biotechnological active ingredients to address loss of firmness, elasticity and dehydration, says the company. The cream acts as a skin sculptor to reshape the bust.
877.700.7775 provencecosmetics.com
MARINE YOUTH G.M. Collin’s new Marine Revitalizing AntiAging Cream utilizes the latest advances in marine science to deliver an optimum dose of marine collagen and oligo elements, says the company. The ingredients smooth the appearance of fine lines and wrinkles while energizing skin.
800.341.1531 gmcollin.com
SKIN CARE PRODUCTS AND TREATMENTS
SkinNews
the power of O
Visit LNEonline.com for more news
Oxygenetix introduces Oxygenating Foundation Acne Control. Not only does it conceals blemishes associated with the condition but it contains several acne-fighting agents, including 2 percent salicylic acid, which clears breakouts and helps prevent future ones, says the company. Available in 14 shades, the foundation is also formulated with Ceravitae, an oxygen complex that promotes collagen cell production, as well as vitamin E and aloe vera.
888.500.1672 oxygenetix.com
the beauty of metal Belvès introduces its Gold Skincare line with the highest quality colloidal 24K gold creams and serums, says the company. Colloidal gold acts as a natural stimulant for the cells of our body. It improves the transmission of electrical signals between the nerve cells in the brain. It is also a power ingredient for anti-aging as it regenerates cells and improves skin conditions.
416.659.9592 belves.ca
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GUIDE
FROM HEAD TO TOE, COCOA! There’s nothing like this decadent treat to spice up your spa menu right in time for Valentine's Day, and get your clients to indulge in sweets, guilt-free, all year long...
January 2015 • Les Nouvelles Esthétiques & Spa
lneonline.com • Page 25
Chocolate!
by Alex Koo Murray
Is the answer—No matter what the question is
Copper is an essential part of the antioxidant enzyme superoxide dismutase (SOD), while manganese not only helps active SOD but also encourages wound healing and the production of collagen. Magnesium has been found to combat acne, and contributes to the reduction of fine lines. Zinc aids in sebum regulation and is important to wound healing as well. And just like vitamins B, magnesium and iron are necessary to the formation of ATP.
PHYTONUTRIENTS
Dubbed xocolatl, xoxocoatl and chiculat, among others, by the empires that once reigned in Mesoamerica, chocolate, believed to have magical and divine properties, was once used in religious rituals, as a medicine, and as a form of currency. Consumed as a bitter drink, its beans grinded into a paste before being mixed with water and spices, chocolate was the beverage of royalty and religious leaders before becoming a worldwide wonder. While many think of it as a sweet, calorie loaded treat reserved for holidays—and perhaps as the ultimate mood enhancer in times of emotional torment—chocolate has now been found to be a powerhouse of nutrients, a superfood. If ingesting this tasty treat certainly allows people to benefit from its impressive nutrient profile, chocolate also lends itself wonderfully to cosmetics and skin care products as yet another anti-aging weapon.
Cocoa beans of the cocoa tree are packed with hundreds of substances and coveted nutrients in the all time fight against aging.
VITAMINS The cocoa bean has copious amounts of vitamins B1, B2, B3, C and E. Vitamins B1 and B2 are crucial to power the body’s fuel, adenosine triphosphate (ATP), thus in cell functioning and regeneration. Vitamin B3 has been found to be helpful in the treatment of acne; while vitamins C and E, known antioxidants, contribute to the production of collagen, aid in the fight against free radicals, control inflammation and repair UV damaged skin.
MINERALS Chocolate is also packed with trace minerals that are important to healthy skin and stimulate collagen synthesis, such as calcium, iron, phosphorous, zinc, manganese and copper.
Studies have found that chocolate is filled with phytonutrients (chemical compounds that occur naturally in plants), among which some are known antioxidants and anti-inflammatory. Just like green tea or red wine, chocolate contains considerable amounts of flavonoids, which prevent oxidative damage. Flavonoids affect the color and bitterness of plants; thus the darker and more bitter the chocolate, the more antioxidants it contains. Catechins, a compound of flavonoids—which are best known for being found in green tea— have anti-cancer properties, prevent cell degeneration, and are yet another component of chocolate’s goodness. Chocolate can be used in a variety of treatments at your salon or spa, from facials to body masks, including scrubs and even baths! Don’t forget to stock up your retail area with chocolate inspired products that your clients can indulge in, within the comfort of their home. Keep on reading for some sweet treatments and products that are sure to keep your clients coming back for more. n
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CHOCOLATE by Caroline Canetti
January 2015 • Les Nouvelles Esthétiques & Spa
lneonline.com • Page 27
Chocolate guide
ALL ABOUT
Chocolate guide
There was a time when people thought chocolate was actually bad for the skin and one cause of acne. Well, not only is that a myth, but the truth is actually the exact opposite. The main ingredient in chocolate, cocoa, is actually high in antioxidants, and we all know how well that bodes for sustaining great skin and fighting the signs of aging. While including chocolate in spa treatments is a fun way to set a festive mood for a Valentine’s Day service, more spas are finding ways to include the decadent ingredient in all of their services—from facials to body treatments to manicure/pedicures and even to tanning—all year round. “Our treatments are not merely chocolatescented but infused with cocoa bean oil— pressed directly from the cocoa beans, which is highly hydrating—and cocoa powder, which is also high in antioxidants. Our cocoa products are all sourced from an organic aromatherapy company based in the U.S. The main ingredient, cocoa, is heavy in antioxidants, which are anti-aging and healing, and cocoa butter has long been a proven skin treatment for scarring and stretch marks, and deep hydration of the skin,” says Shian Wing, spa director at The Spa At The Hotel Hershey (a.k.a., The Chocolate Spa) in Hershey, Pa.
“European research has indicated that ingesting cocoa promotes skin cell health which provides a natural protection against harmful UV rays.” High quality chocolate is the most important element to creating your own memorable chocolate treatments. “The key is to use great quality chocolate products with at least 70 percent cacao. We create our own in California with components that come from France. Chocolate is not only beneficial to tighten and smooth the skin, it must be pleasant to smell,” says Fanit Panofsky, owner of Contour Day Spa in Plantation, Fla., which has three chocolate treatments on their menu, including the Chocolate Sensation Pedicure (70 minutes, $80), Chocolate Manicure and Pedicure for kids (35 minutes, $30), and the Chocolate Indulgence (70 minutes, $129).
Body Treatments Naturally, with the rich chocolate history of Milton Hershey, The Spa At The Hotel Hershey’s Everything Chocolate section of their extensive menu features approximately one dozen chocolate-infused treatments, including a Cocoa Massage, Whipped Cocoa Bath, Cocoa Facial Experience, and Chocolate Fondue Wrap among others. “Our guests can find real therapeutic treatments in a relaxing and luxurious feel-good atmosphere,” says Wing. One popular treatment is the Hershey’s Chocolate Fondue Wrap (60 minutes, $125 weekdays/$135 weekends), which features the spa’s unique formula of warmed moor mud and essence of cocoa to revitalize and nourish the skin. The guest then enjoys a luxurious body brushing followed by the fondue application where the body is wrapped in a soft warm blanket to enhance the total effect. The treatment is topped off with a Vichy shower rinse. Sense, A Rosewood Spa at Rosewood San Miguel de Allende in San Miguel, Mexico, uses mole, a thick and savory sauce infused with peppers, spices, and chocolate, that is served as a staple in Mexican cuisine in their San Miguel Signature Mole treatment (120 minutes, $90). The treatment starts with a scrub and ends with a massage.
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January 2015 • Les Nouvelles Esthétiques & Spa
Chocolate guide
“It helps improve sleep patterns and enhance energy levels, particularly after the stress of traveling. The restorative therapy begins with a blended mole spice and cocoa scrub to eliminate dead skin cells and promote circulation. Following the mole cocoa scrub blend, spa-goers are given a relaxing massage with a rich organic shea butter infused with the spa’s signature scent. The cocoa oil in the treatment is an incredibly effective moisturizer and skin protectant. It also has anti-inflammatory, antiaging and smoothing benefits, which help restore skin’s youthful look,” says Spa Director Paulina Mercader. Ihloff Salon and Day Spa in Tulsa, Okla., gives clients a one-two-punch with their Organic Cocoa Skin Smoothing Body Polish (60 minutes, $84) and Organic Cocoa Skin Smoothing Body Wrap (60 minutes, $94). “These can be booked separately, but are even better paired together. We use the cocoa nibs both in the treatment as an exfoliant, but also have the guest ingest them for the health benefits as well,” says Spa Director Sara Cruncleton. Both body treatments are high in antioxidants, and feature organic cocoa and personal blend aromas. The service begins and ends with a small serving of organic cocoa nibs, which are
roasted cocoa beans broken into small bits. Once your guest’s body is massaged, buffed and polished, it’s time to get rid of the winter whites and put a little color on their well cared for skin, as chocolate has even found its way into tanning products. Many spas around the country are offering tanning services with organic chocolate. The tanning products use cocoa in their mixture, along with organically grown and wild crafted botanicals and herbs. Cocoa doesn’t just work to give the skin a glowing summer tan, but it has UV protection values as well. “European research has indicated that ingesting cocoa promotes skin cell health which provides a natural protection against harmful UV rays,” explains Wing of The Spa At The Hotel Hershey.
Baths When we think of spa baths, lavender and eucalyptus typically come to mind. But cocoa makes for a great hydro experience as well. Hershey offers a Whipped Cocoa Bath (15 minutes, $45 weekdays, $50 weekends) where guests relax in a luxurious foaming chocolate milk bath that soothes, softens and renews the skin. Hershey doesn’t stop there, as their Everything Chocolate menu also offers another
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water treatment using the essence of cocoa in their Chocolate Hydrotherapy (20 minutes, $55 weekdays, $60 weekends).
Chocolate guide
Facials One of the most common responses spa goers have when they are either bathed or slathered in chocolate is, “it smells so good, I want to eat it!” Well, at The Spa At The Hotel Hershey, that’s exactly what guests can do with their Cocoa Facial Experience (75 minutes, $170 weekdays, $180 weekends). “Our guests frequently comment on how delicious the chocolate aroma is and how they wish they could taste it, which our guests can with our edible cocoa facial. The mask is made of an edible dark chocolate product. When the technician applies the product, they will also apply it to the lips. From there, the technician prompts the guest to lick their lips,” says Wing. Creating clever aroma combinations with chocolate is another way to make your chocolate treatments stand out. For instance, Oasis Day Spa, with locations in Manhattan and Westchester, N.Y., goes for a chocolate mousse twist in their Sweet Red Rose Facial (60 minutes, $145). “This treatment is calming, hydrating, and plumping to the skin. It is also chock full of age-defying antioxidants! It is sensory heaven,” says Oasis Day Spa Director of Skincare Christie Lavigne. Chocolate and honey is another luxurious combination that feels great on the skin. ESSpa Kozmetika Organic Day Spa, with multiple locations in Pennsylvania, offers The Hot Hungarian: Chocolate + Honey Facial (105 minutes, $175). “Chocolate runs through all of our treatments all the time but particularly in February. But not much else can top The Hot Hungarian Chocolate and Honey Facial in terms of decadence, I guess we could cover you in diamonds,” says Scott Kerschbaumer, co-owner, with wife Eva, of ESSpa Kozmetika Organic Skincare. “We combine all of the natural, organic elements in our Traditional Hungarian Facial and add a nutrient-packed mask of raw local honey, vanilla extract, and thermal spring water emulsified with rare Belgian cocoa to help lock in the vital minerals and vitamins. As the mask helps to lift and firm and reduce the appearance of fine lines, wrinkles, sun damage and sunspots, the guests’ hands, arms, legs and feet are thoroughly massaged with a stimulating mixture of
whipped shea butter and fresh mint. The Hot Hungarian: Chocolate + Honey Facial is another example of how my wife and co-owner, Eva, combines ancient traditions with cutting-edge techniques to deliver the most effective treatments possible,” adds Kerschbaumer. ESSpa then sends their guests home with a complimentary sleeve of their new Focus Fusion Cocoa Drink Mix to help them start their day with more energy and stay focused all day long. Lastly, on the chocolate-honey front, Paresa Resort in Phuket, Thailand, also has a Chocolate Honey Facial (45 minutes, $83) featuring warm dark organic chocolate and local wild honey to soothe, relax and rejuvenate the client’s face, bringing their body, mind and spirit back into balance.
Waxing Face to face nyc in New York City, N.Y., switches their regular hard wax with lavender to a chocolate wax and offers a variety of loving designs for the big day. “We do heart-shaped Vajazzle (typically $20) for the women or Pejazzle for men, free with a Complete Brazilian Wax ($70). It’s all about love,” says face to face owner Enrique Ramirez. ESSpa also gets in on the hot and sticky action with their Hot Chocolate Brazilian Bikini Wax (starting at $85). “It’s both hot and chocolaty, perfect for Valentine’s Day. It’s a hard wax
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Mani/Pedis From mint chocolate chip to double chocolate to Tootsie rolls, spas have found creative ways to make their manicures and pedicures sound appetizing for the holidays as well. Paresa Resort’s White Chocolate Latte Tootsie (30 minutes, $52) includes a foot soak in warm milk mixed with cocoa butter and vanilla extract. The feet are then massaged with cocoa butter using their traditional Thai massage methods. Pedispa in Northridge, Calif., includes a Chocolata Ya Ya Pedicure (60 minutes, $60), which also bathes the feet in a rich chocolate bath before using a cocoa scrub to exfoliate and soften, topped by a moisturizing paraffin wax. Hershey’s Sweet Hands & Feet includes either a classic manicure or pedicure with a chocolate sugar exfoliation followed by a chocolate mask, paraffin dip and chocolate moisturizing massage (Hands: 50 minutes, $55 weekdays, $60 weekends/Feet: 60 minutes, $75 weekdays, $80 weekends). ESSpa’s Hot Mint Chocolate Pedicure (65 minutes, $95) mixes up the ingredients in the treatment’s title for a decadent treat for the feet. “First you will soak your feet in our hand-ham-
January 2015 • Les Nouvelles Esthétiques & Spa
Chocolate guide
that actually is made with raw dark chocolate. It smells amazing and leaves the skin silky smooth, smoother than anything Eva has ever used before,” says Kerschbaumer.
mered copper bowl filled with our special soak. To this soak, we add fresh mint, vanilla beans, shaved cinnamon and a splash of peppermint Schnapps. These ingredients all include natural enzymes to help break down rough and tired skin, loosen calluses and naturally deodorize hot and sweaty feet,” explains Kerschbaumer. A foot and leg massage follows using their specially formulated exfoliating scrub of raw Turbinado sugar and fresh raw cocoa. After that comes a warm, vanilla bean-infused paraffin bath followed by a soothing clay mask to soften and moisturize while imparting a relaxing sensation to your feet and lower legs. While the mask is still working, they wrap the client’s feet in warm booties to enhance absorption of vital nutrients and minerals designed to revitalize your feet. A pedicure follows with a choice of over 300 vegan organic nail colors—or just a nice buff and shine for the men! Of course, ESSpa leaves their guests with a cup of handcrafted Hot Mint Chocolate. Contour Day Spa even has a special Chocolate Manicure and Pedicure for kids (35 minutes, $30) from their Little Diva’s Spa that features an exfoliating chocolate scrub and a chocolate-scented lotion for the massage portion of the treatment, and of course a cup of hot chocolate to enjoy while his/her feet are soaking. n
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Chocolate guide
Chocolate For Two by Caroline Canetti
Nothing says love and romance like red roses, chocolate and champagne.
That’s why most spas find ways to incorporate these iconic touches of romance into their Valentine’s Day spa offerings for couples. There was a time when chocolate was simply something spas served their clients on the romantic day to nibble on, but now that the powerful antioxidant properties of chocolate
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Chocolate guide
have been fully realized, spas are finding ways to have their client luxuriate in chocolate-infused treatments. The Lounge Spa in Culver City, Calif., offers their Sweetheart Package (100 minutes, $300) for couples on Valentine’s Day that includes a couples massage followed with a Chocolatini Facial. “The Chocolatini Facial is where we use a chocolate scrub to exfoliate, followed with a cocoa mask that helps tighten and pull out impurities, leaving the skin smelling delicious! We add the chocolate-dipped strawberries and the Love Potion elixir tonic, which is always a big hit after they received their service,” says owner Alice Koskas. The Spa At The Hotel Hershey in Hershey, Pa. (a.k.a., The Chocolate Spa) is very popular with couples wishing to enjoy a relaxing and rejuvenating day together. They offer a variety of couples treatments, and seasonal offerings for a romantic Valentines getaway, including their popular Cocoa Couples Massage featuring their signature chocolate-scented massage oil with a classic Swedish massage (50 minutes, $230 weekdays, $240 weekends/80 minutes, $350 weekdays, $360 weekends).
Healing Horizons Spa in Huntington Beach, Calif., also offers an assortment of Valentine’s Day packages involving chocolate in and out of their treatments. The Couples Bliss package (60 minutes $249 per couple, 90 minutes $289 per couple), for instance, begins with the guest’s choice of a 30-minute ionic footbath or chocolate body scrub followed by a side-by-side couples massage. Guests are given a glass of champagne or sparkling cider, a red rose and homemade chocolates. Contour Day Spa in Plantation, Fla., targets the couple who has body contouring in mind with their Chocolate Indulgence for Two (70 minutes, $129). “The Chocolate Indulgence Cellulite wrap starts with the Loofah Body Buff at the Hammam that will help invigorate cell regeneration, followed by the guilt free way to enjoy chocolate without the calories! This is a unique experience for those who wish to detoxify, smooth the skin, and contour the body. This package comes with spa lunch as well as champagne, chocolate covered strawberries, cookies and tea, it is all optional,” says owner Fanit Panofsky, who offers it year round but markets it strongly for the holidays and especially Valentine’s Day with radio and television commercials, direct email to clients and signage around the spa. Nothing says romance like a relaxing bubble bath with the one you love. Paresa Resort in Phuket, Thailand, offers an Organic Chocolate & Coconut Bubble Bath for two (60 minutes, $52). This unique experience is a great way for couples to connect in an intimate setting while melting away their stress and restoring balance to their body, mind, and spirit in a relaxing and romantic setting. The bath is filled with a mixture of organic chocolate and warm coconut milk. Add some chocolate-infused treatments to your menu this season, and show your guests how much you care with some chocolate-covered strawberries, a glass of champagne, and a long stemmed red rose as a parting gift! n
Chocolate guide Page 34 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
It’s a
Chocolate Party! We’re talking about chocolate spa parties because the dark melting treat, which has come to be associated with romance and friendship, is meant to be shared. And it turns out to not only be a delight for the senses but for the skin as well. Because chocolate parties can be a serious (yet fun) undertaking, we’ve gathered expert spa managers and directors in that very “dark” business to help us throw the ultimate cocoa party: Robynn Cyr, spa sales manager for The Spa at The Hotel Hershey in Hershey, Pa.; Judy Buckley, manager of Hotel Boucan and its Cocoa Juvenate Spa by Hotel Chocolat (famed British chocolatier and cocoa grower) in Jalousle, Saint Lucia; Emmanuel Arroyo, spa director at Sense, A Rosewood Spa at Rosewood Mayakobá in Cancún, Mexico (home of cocoa), Shanon Hurlbut, spa manager at
January 2015 • Les Nouvelles Esthétiques & Spa
The Crown Jewel Spa & Salon, Grand Rapids, Mich., where being treated like royalty includes the use of the bittersweet, and Melissa Stone Santangelo, owner of Balance Studio Spa in Felton, Calif., the local spa party “goddess.” “One of the sweetest parts of any celebration is sharing the experience with friends and family members,” says Cyr. “Being part of the Hershey legacy, it should come as no surprise that our most popular services, by far, are all things chocolate!” While a theme certainly isn’t a must for a successful spa party, it allows for coherent planning, keeps the party from seeming like a mix of “random” services put together and makes marketing easier as well—chances are a chocolate spa party won’t spark much interest to a groom and his best men. So let’s get started.
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Chocolate guide
By Anna G. Wilhem
WHY CHOCOLATE?
Chocolate guide
Chocolate, says Arroyo, symbolizes luxury and divinity, so what better way to spoil your clients than by offering them a party fit for the gods? Buckley concurs. “Cacao was once revered as superfood by the Mayans […],” she says. “The Mayans weren’t wrong, as well as being a delicious and nutritious food, cacao also makes a wonderful ingredient in beauty treatments.” For Hurlbut, chocolate is “a nourishing slimming and relaxing treatment […]. It provides minerals such as magnesium and zinc as well as increases the fat burning process,” she says before adding, “also, who can resist the smell of chocolate!”
THE ESSENTIAL ELEMENTS OF A CHOCOLATE SPA PARTY “A chocolate spa party has to be relaxing and fun, leaving you rejuvenated and recharged,” says Buckley. Indeed, the fun part is indisputable. After that it can range in length and price—it’s all about what the guest wants! Experts recommend that each guest receives at least two to three services to truly immerse themselves in the chocolate spa experience. “Well, in order to create a day of fat free indulgence for the most inspired chocolate lovers, 6 hours is perfectly sufficient,” says Hurlbut. “This way the entire body is able to reap the benefits. Face, body, hands and nails, and feet and nails!” With a minimum of 2 hours and up to a full day, the party must also be customized to the guest’s budget. “During our initial consultation with each guest, we determine the desired date, time, budget and service selection and compose a proposed service itinerary,” says Cyr. Then it’s a matter of picking the treatments. Our team of experts say that cocoa facials, massages and scrubs seem to be among the all time favorites (for more ideas check out our article “All About Chocolate” on page 27).
THE PARTY CONSULTATION There are essential questions one must ask clients at the time of consultation, says Cyr before expounding, “how many guests are in your party? Are you available to spend the entire day with us? Will one person in your party be responsible for payment or would all guests like to pay separately?” At The Spa at The Hotel Hershey, the client is presented with pre-existing packages from their spa menu, which can then be customized to suit any spa party, says Cyr, adding, “or we customize their day based on their individual requests”—The Spa charges a 50 percent cancellation fee for services called off less than 72 hours from party time. At Balance Studio Spa, Santangelo says she offers her “party planner” one package with three items that starts at $45 per person. “I have one package with three items at an affordable price point, then I have many add-ons that they can add on to create their own personal package,” Santangelo says. “Price points vary from $15 on up to $55. Some guests cannot spend much so it’s great to offer some low price point items.” After choosing the treatments, food, drinks and gift ideas are presented, and it’s a wrap! Once the party is
coordinated in person and the booking fee is taken (Santangelo takes $50 for a party of more than four), and until party time, “most of the communication is by email,” she says. Santangelo adds that she books her practitioners based on the number of party guests, length of the party and treatment chosen. For a 2-hour party consisting of a massage and a facial for five guests, Santangelo will have three practitioners.
Treats (food, drinks and gifts!) And it wouldn’t be a party without goodies! “A selection of chocolates to accompany the pampering is a must,” says Buckley. “We recommend getting a selection of chocolates to suit everyone’s tastes, for example our Everything Selection Sleekster contains the best of our milk, white and dark chocolates. A really fun idea is our Large Dipping Adventure where guests can dip a variety of fruits, nuts and biscuits into mouth watering chocolate and caramel pots. For the perfect finishing touch, open a few bottles of bubbly!” While champagne is a sure hit for a party, how about sticking to the theme with some chocolate martinis? And if alco-
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contribute to cell regeneration and the production of collagen—and you are sure to get your clients’ attention. “To most women,” says Hurlbut, “creating a more supple youthful appearance is very important!” And while this may not pertain to the spa party domain, Arroyo notes that chocolate is also most appropriate to couples packages “because of its known properties for stimulating endorphins” (see our “Chocolate for Two” article on page 32).
Examples of chocolaty spa parties and packages
WHO TO TARGET Women will most likely be your targets of choice for your chocolate spa parties. Whether it’s a bachelorette party, a birthday, a girlfriend get together, a family reunion spanning several generations, mature women and young girls, will revel in the idea of a chocolate themed party that combines pampering, camaraderie and a treat that has come to be associated with comfort. Baby showers, to spoil the mom-to-be, could be yet another demographic that would love the idea of a cocoa spa party. Add to that the benefits (supported by research) of cocoa for skin—due to its vitamins, minerals and phytonutrient contents that January 2015 • Les Nouvelles Esthétiques & Spa
Spa party essentials: • Consultation • Party runs from 2 to 6 hours • At least two to three services per guest • Don’t forget food, drinks and gifts!
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Chocolate guide
hol is not of the order, mochas, hot cocoa, milkshakes and smoothies can certainly fit the bill. Then there are party gifts. Having a few options (and suggestions) in your retail area may be a good and lucrative idea. “Guests are welcome to order gifts for each of their attendants,” says Cyr, adding that their signature massage oil and body lotion set is among the top choices. “Gifts may be presented upon arrival or in our luxurious Oasis lounge while enjoying chocolate martinis!”
The Spa at Hershey’s most popular chocolate party, says Cyr, features their Whipped Cocoa Bath, a foaming chocolate milk bath (15 minutes $45); Chocolate Bean Polish where walnut shells and cocoa bean husks combine to gently exfoliate before a softening cocoa body moisturizer is applied (30 minutes, $65); and Cocoa Massage, a Swedish massage with a chocolate scented oil (50 minutes, $125). “Many guests also choose to enjoy lunch in our spa exclusive Oasis restaurant,” says Cyr, “where they may indulge in our signature chocolate martinis and decadent dessert buffet.” Such a party, where guests are welcome to enjoy the steam room, sauna, indoor pool and fitness center, is priced starting at $235 per person. Sense, A Rosewood Spa, combines its scenery on the Riviera Maya with a luxe chocolate couples’ package. The
Escape Together Sun & Moon Journey (which includes a drop off to the spa by boat) includes a full body Mayan cacao scrub and wrap, as well as an herbal infused bath, followed by a Mayakoba Signature Island Massage, the spa’s signature Mayan chocolate massage (3 hours, $845 per couple). Arroyo says the price is based on an estimate of the minimum price for an hour treatment at Sense ($150). “In this case, since the treatment is 3 hours long for two people, the price is about $900,” he says. At the Crown Jewel Spa & Salon, their Chocolate Decadence Package includes five treatments for 6 hours at $390. The package includes The Chocolate Decadence Body Scrub, the Chocolate Mineral Bath, The Chocolate Decadence Facial, and The Chocolate Decadence Manicure and Pedicure (with chocolate mousse mask and chocolate butter cream massage)—the price of each treatment added comes to $410. So there you have it, party tips from the best in the field of chocolate spa— enjoy! n
Cocoa! Oh Sweet
1.
8.
3. 7.
4.
5.
6.
9.
2.
1. WEI OF CHOCOLATE • All the Wei Dark Chocolate weiofchocolate.com
2. GIGI
• Milk Chocolate Crème Wax gigispa.com
3. BELLA SCHNEIDER BEAUTY • Shaker Creamy Chocolate Mask bellaschneiderbeauty.com
4. ESSIE • Cocoa Karma essie.com
5. BENECOS • Taupe Temptation truenatural.com
6. COLORADO AROMATICS • Everybody Needs a Chocolate kiss coloradoaromatics.com
7. ÉMINENCE ORGANIC SKIN CARE • Chocolate Truffle Body Wrap eminenceorganics.com
8. M'LIS
• Instant Meal Chocolate Cream mlis.com
9. RHONDA ALLISON • Chocolate Antioxidant Mask rhondaallison.com
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Chocolate from head to toe...
11.
15.
12.
16. 14. 18.
10.
10. CIRCADIA • Cocoa Activator • Cocoa Enzyme circadia.com
11. THESIS
• Body Scrub Chocolatier's Gift thesisbeauty.com
12. ANGEL MINARO • Deluxe Double Chocolate Scrub angelminaro.com
January 2015 • Les Nouvelles Esthétiques & Spa
13.
13. NICOBELLA ORGANICS • Dark Chocolate Truffle Assortment nicobellaorganics.com
14. FARMHOUSE FRESH • Chocolate Softening Mask farmhousefreshgoods.com
15. LAVERA ORGANIC COSMETICS • Liquid Eyeliner Brown 02 lavera.com
17.
16. MIRABELLA • Magic Marker Eyeliner Brown Stone mirabellabeauty.com
17. CHINA GLAZE • Unplugged chinaglaze.com
18. RAE COSMETICS • Lucky Lips raecosmetics.com
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Rich, decadent and effective products…
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9.
2. 7.
1.
3.
6.
4.
1. PALLADIO BEAUTY
5. BEAUTY FOODS
2. MAKES SCENTS NATURAL SPA LINE
6. GLO MINERALS
• Herbal Glam Intense Gel Liner in Brown palladiobeauty.com
• Nightly Beauty Chocolate Chai Renewal Beauty Drink beautyfoods.com
8.
8. VERED
• Le Chocolat Citrus Foaming Face Scrub veredbotanicals.com
9. ME! BATH
• Chocolate Décadence Body Wrap makesscentsspaline.com
• Pressed Base gloprofessional.com
• Choco-holic Shower Sherbet Exfoliating Sugar Scrub mebath.com
3. SORMÉ TREATMENT COSMETICS
7. NOVALASH
10. AMBER PRODUCTS
• Long Lasting Eye Shadow Wet/Dry sorme.com
• Candied Lashes Cinnamon Toast novalash.com
10.
• Chocolate Paraffin amberproducts.com
4. CHAGRIN VALLEY SOAP & SALVE CO. • Chocolate Butter chagrinvalleysoap.com
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… to indulge, guilt-free!
11. 15. 17.
12.
11. XOÇAI
• Healthy Chocolate xocai.xocaistore.com
12. FLOWERY
• Nail File I love Chocolate spilo.com/flowery
13. GLYMED PLUS
• Chocolate Power Skin Rescue Masque glymedplus.com
14. SKIN SCRIPT • Dark Chocolate Mint Mask skinscriptrx.com
January 2015 • Les Nouvelles Esthétiques & Spa
13.
14.
16.
18.
19.
15. CLAIRVOYANT BEAUTY
18. SIRCUIT SKIN COSMECEUTICALS
16. OSMOSIS + COLOUR
19. CLAYSPRAY
• Coffee & Chocolate Bath Soak clairvoyantbeauty.com
• Eye Shadow Trio Bronzed Cocoa osmosisskincare.com
• Mocha Loca 4% Chocolate Lactic Acid Peel sircuitskin.com
• Red Clay and Cacao Mask for Face clayspray.com
17. ÉPILYSS
• Chocolate Depilatory Gel thewaxconnection.com
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SPA of the
MONTH French Countryside-Inspired Retreat
THE MIRBEAU INN & SPA at The Pinehills, Plymouth, Mass.
by Amanda Clinton Winter
Dark green water lilies float on a pond surrounded by tall grass dancing with the wind. A small green bridge crosses over, its curve seemingly gently embracing the waters and blending with nature. The scenery, which undoubtedly evokes Claude Monet’s famed painting, The Water-Lily Pond, is what awaits guests of the newly launched Mirbeau Inn & Spa at The Pinehills in Plymouth, Mass. Its gardens and waterfalls inspired by French impressionist master Monet, and its intimate lodging modeled after a French country manor house, the Mirbeau Inn & Spa at The Pinehills invites guests to let go in the comfort of a private estate in what seems like the Parisian countryside at the heart of America’s Hometown, less than 50 miles from Boston.
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January 2015 • Les Nouvelles Esthétiques & Spa
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spa | spa of the month
With just six months in operation— Mirbeau opened its Pinehills location on June 29—the inn follows in the footsteps of its sister location in Skaneateles, N.Y., which was awarded a Four-Star Award in Forbes Travel Guide 2011, and Spa Finder Readers’ Choice Awards for Best Boutique Hotel & Spa. Located on a serene, wooded parcel, this romantic estate features luxe guest rooms, an elegant fine dining restaurant, a casual and relaxed bistro, dreamy gardens and terrace, and a 14,000 square foot full service spa combining comfort and elegance. “The entire spa allows you to escape for a day,” says Spa Director Diane Scott, “and rebalance your life from the fast paced world we live in today.” Spa Mirbeau offers classic massages, body wraps and facial treatments in its 14 treatment rooms featuring fireplaces and private sound systems. Guests can wait for their treatments in the resting area, keeping warm around the stone fireplace and heated foot massage pool located at the heart of the spa, or take a plunge in the outdoor oasis whirlpool. The spa also features a nail salon, blowout bar and fitness center—which includes an indoor cycling theater and yoga studio—and a retail boutique where guests can purchase skin care and spa products, as well as clothing and other gifts. While many spa guests are also patrons of the hotel, Spa Mirbeau—whose clientele is 80 percent female and 20 percent male—also attracts locals who come in for a luxurious day at the spa, and to indulge in the French inspired cuisine at the restaurants. In order to attract locals and encourage them to revisit, Spa Mirbeau focuses on three main points: weekly specials, monthly events and a membership program. “We offer specials and attractive pricing for both mid-week and weekend rates,” said Scott. Among their many specials, Spa Mirbeau put forth “Twice as Nice” in November, where
guests received 20 percent off when booking two treatments (only valid from Monday to Thursday). The spa also holds monthly events and promotions with seasonal treatments. “We hold vendor events every six to eight
weeks, and forecast events at least three months in advance,” Scott said. For instance, the spa held a vendor event in August, where guests were served refreshments and presented with specials from the company.
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spa | spa of the month
customer service, among other things. “We have monthly training on treatments with vendors, daily reviews on VIP guests and treatment changes throughout the day,” said Scott. “Staff training could last up to three hours for treatment training. Daily updates throughout the day could be half an hour. We review sales reports with employees when employees are available. If the schedule allows, we meet at 8 a.m.” Although the bulk of the spa’s revenue rests with massages (75 percent of its total composition), retail, which accounts for only 5 percent, is still considered an important feature of the
Then there’s Club Mirbeau, the spa’s exclusive membership program—after only four months it counted more than 60 members—that gives locals an incentive to keep coming back. The annual membership ($2,500 for one person, or $3,800 for a couple) that can be paid in full, half or monthly, offers members full access to the fitness center, studio, steam rooms, outdoor oasis whirlpool, unlimited group fitness classes, exclusive wine tastings, dinners and lawn picnics, as well as six guest day passes (valued at $50 each). In addition, members get a 10 percent discount on spa services and at the boutique. While the membership cannot be canceled, it can be suspended
January 2015 • Les Nouvelles Esthétiques & Spa
one time, only in the event of illness verified by a proper doctor’s note. In addition, Spa Mirbeau takes advantage of social media and the Internet to promote their offerings and keep their clientele in the know. “We send monthly emails to the local community and those who subscribe to our mailing list, and we also post spa promotions on Facebook,” Scott said. If creating a memorable guest experience is at the forefront of its philosophy, Spa Mirbeau places great importance on its monthly and daily training with staff to review their concept of
spa, and employees are motivated to sell through a 10 percent commission. With more than 30 therapists, technicians and cosmetologists on the team, guests can indulge in a variety of services that include the spa’s signature treatments—a 20 percent gratuity is added to all spa services (prices shown are from Monday to Thursday, weekend prices increase by $5 to $20). The Mirbeau Signature Massage, a classic Swedish massage to relieve tense muscles and promote relaxation, uses the spa’s private label 100 percent natural massage oils with sandalwood,
lneonline.com • Page 47
spa | spa of the month
Mirbeau Inn & Spa at The Pinehills 35 Landmark Drive Plymouth, Mass., 02360 mirbeau.com/pinehills
FACTS
Launched: June 29, 2014 Owners: Gary and Linda Dower
FACILITY:
• 50 Guest Rooms • 14 Spa Treatment Rooms (Includes Six Couple’s Rooms), The Oasis Whirlpool, Fitness Center, Two Steam Rooms, One Resting Area, One Nail Salon, One Blowout Bar lime, ginger, green tea, rosemary, mint and blood orange (50 minutes, $110). The Mirbeau Signature Facial, formulated with advanced age prevention ingredients, stimulates skin regeneration through massage and special techniques to leave the skin radiant and younger looking (50 minutes, $120). The spa’s most popular esthetic treatment, the Collagen Booster Therapy Cosmeceutical, plumps skin with hyaluronic acid and collagen to smooth out lines and wrinkles. The treatment is amplified with a thermosculpting mask to lift the facial contour (80 minutes, $215). Other massages include the Monet’s Favorite Fragrance, an aromatherapy treatment tending to physical, mental and emotional well-being with a choice of essential oils and a classic Swedish massage (50 minutes, $120); or the Just the Essentials Massage, where scalp, hands and feet are pampered (50 minutes, $110). Men can also benefit from treatments just for them, such as the Men’s Estate Facial, which is customized to men’s skin to soothe irritations from
shaving and moisturizing skin (50 minutes, $120). Body treatments include the Mirbeau Ritual Body Treatment, a body exfoliation that uses an all natural sugar scrub, followed by a body butter application and a full body massage (100 minutes, $225); or the Hydrating Body Wrap that utilizes the spa’s own vitamin A, C and E body cream combined with scented oil and lotion to revitalize the body (100 minutes, $280). Unique packages that include treatments and lunch or dinner also allow guests to truly abandon themselves to Mirbeau’s luxe and comfort for a day. The Balance Romance features a three-course dinner and one 50-minute couple’s treatment, such as The Art of Living Massage that includes an aromatic herbal bath in a private soaking tub, chocolate-covered strawberries and massages by the fire ($455). A true French countryside-inspired retreat, Mirbeau Inn & Spa at The Pinehills invites guests to slow down in the dream-like impressionistic scenery. “Mirbeau,” says Scott, “is a classically elegant retreat to escape daily routine.” n
STAFF: • • • •
20 Massage Therapists Seven Estheticians Three Nail Technicians One Cosmetologist
PRODUCT LINES USED AND RETAILED: Spa Mirbeau’s own private line LaVie Mirbeau, Babor, Leonor Greyl, Archepelago, Tea Forte, Zents, Kerisma, MacBeth, Absolutely Natural
SIGNATURE TREATMENT:
• Mirbeau Signature Massage
REVENUE COMPOSITION: • • • •
75 Percent Massage 15 Percent Skin Care 5 Percent Body Care 5 Percent Retail
Amanda Clinton Winter is the managing editor of Les Nouvelles Esthétiques & Spa. She has a bachelor’s degree in English Literature and Psychology from Wheaton College in Norton, Mass., and a master’s degree in Public Relations from the University of Miami. Contact her at amanda@LNEONLINE.com.
Page 48 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
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lneonline.com • Page 49
ANTI-AGING FROM THE
NECKDOWN BEAUTY FOR THE BODY by Lydia Sarfati
Today, making an effort to take care of our bodies has become a growing concern. Green
juices, raw foods, eating organic and fitness seem to be vastly increasing in popularity. This is the case for me. I wake up every morning to prepare my juice and head over to Central Park for a walk and my morning exercise. Yet the way that people value their bodies presents a great business opportunity for spas, as addressing this concern means bringing new clients in the door. While there are serums, creams, potions and lotions to help stop the clock or turn back time on our faces, let’s not forget the rest of the body! Clients may look 25 years old from the neck up, but if their bodies are sun damaged and rapidly losing their once spotless look, they won’t be fooling anyone. Spot treatments are a great way to provide clients with services for the body because different areas have different concerns. So let’s look at those parts of the body that might betray our clients’ true “maturity,” and explain how to get them on the path to agelessness.
spa | anti-aging from the neck down
DÉCOLLETÉ
PROBLEM:
The décolleté can be one of the sexiest parts of the body, but it’s often left exposed to the sun and the elements causing dehydration, hyperpigmentation and premature aging.
SOLUTIONS: Prevention is so important when it comes to sun damage, so make sure your clients are using sun protection. Rejuvenate your clients in the spa from the neck down with the following treatments:
Scrub and facial.
A scrub or a facial for the décolleté could be excellent add-ons for your client to extend any treatment they are having done on their faces. A good exfoliation followed by a moisturizer (perhaps a first in that area for your client) is a great way to prep the décolleté for future anti-aging treatments.
Peel.
Use a light chemical peel (alpha hydroxy acids) to help rid the skin of dull, dead skin cells. For best results, peels can be done once a month; patients with extremely damaged skin may benefit from more frequent intervals (perhaps once a week for one month) to get desired results quicker.
At home, have them continue the renewal with a rich, nourishing body cream with glycolic acid and natural oils such as coconut or mafura to brighten the skin and help bring back its youthful appearance.
Page 52 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
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spa | anti-aging from the neck down
HANDS
PROBLEM:
Hands can be a telltale sign of aging. They naturally have thinner skin and less fat than your face and neck. Plus, constant exposure to the sun and elements make them drier, hyperpigmented and older-looking faster.
SOLUTIONS: At your manicure stations or as an upgrade to a facial treatment, offer to care for your clients’ hands and bring back their glow.
Soak and scrub. Start off your hand treatment with a relaxing soak followed by an invigorating scrub, paying extra attention to the nails and nail beds. Mask. A shea butter based mask—extracted from the nuts of the karite tree—nourishes, protects and rejuvenates skin. Two other popular ingredients during the dry, winter months are paraffin (the same can apply for foot care), which rejuvenates, hydrates, relieves joint stiffness and increases range of motion, and seaweed, full of active trace minerals, which improves skin suppleness and elasticity, as well as detoxifies, tones and cleanses. Send clients home with an antioxidant rich
hand cream to help defend against the elements and premature aging.
Page 54 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
spa | anti-aging from the neck down
FEET
PROBLEM:
The thick of it! The skin on the soles of the feet is much thicker than on the rest of the body—up to 1.4 mm! This area actually has an extra layer of skin to help endure the daily wear and tear of walking around in stilettos, going for jogs or simply standing. This barrier is important to keep intact as dry, cracked feet can be a war zone of bacteria if not properly cared for.
SOLUTIONS: Steer clear of foot razors, which can lead to permanent damage, up the risk of infection with cuts and the possible transference of blood between clients. A much gentler option is to soften feet with a pumice stone, foot file or exfoliating scrub.
Soak and scrub.
Relax tired feet with a soothing soak, then exfoliate them with a natural sea salt scrub, a sugar scrub or even a walnut shell scrub to soften them at your pedicure bowl.
Mask. Continue your feet rejuvenation treatment with a
mask, followed by a massage and a thick moisturizer.
For at-home maintenance between pedicures, recommend that your clients use a foot cream with tea tree, lemon, rosemary and mint oils. Such ingredients provide antiseptic and anti-microbial properties to help keep feet clear of trouble-causing bacteria. Horse chestnut is also great for the feet, as it helps improve circulation and provides anti-inflammatory benefits.
January 2015 • Les Nouvelles Esthétiques & Spa
lneonline.com • Page 55
spa | anti-aging from the neck down
LEGS PROBLEM:
Although dehydration due to depilation, varicose veins, spider veins, cellulite and stretch marks can happen almost anywhere on the body, they are often found on the legs. Varicose veins are swollen, twisted and sometimes painful veins that have filled with an abnormal collection of blood. Spider veins, telangiectasia, are small, widened blood vessels on the skin.
SOLUTIONS: As estheticians we can help prevent unsightly veins by encouraging stimulation in areas prone to them. Providing a detoxifying leg treatment such as with a seaweed mask coupled with a massage is one way to get your clients’ legs to look and feel amazing.
It’s important that we understand how to care for the skin on all the different parts of the body to achieve a beautiful complexion for our clients from head to toe. n
> Spa Treatments from the Neck Down: Beyond Lavender at Salons of Volterra at Montserrat, Fort Worth, Texas Hand and Arm Peel: a mild depth apple wine peel for the hands and arms (30 minutes, $85). Trés Auraé Spa, Williamsville, N.Y. Décolleté Treatment: A chemical exfoliation is followed by a seaweed treatment mask (35 minutes, $45, $35 when added to any facial). The Spa at Black Butte Ranch, Black Butte Ranch, Ore. Metolius Stone Foot Renewal: A foot soak, scrub and moisturizing mask (60 minutes, $85). Spa Cascada, Saratoga Springs, N.Y. Cascada Pedicure: A sugar scrub exfoliation is followed by a foot and leg mask, a warm towel wrap and massage (60 minutes, $50). Vito Mazza Salon & Spa, Woolbridge, N.J. Velvet Skin Massage: Enrich skin with vitamins, amino acids, trace elements and minerals followed by a dry brush exfoliation, a massage and the application of a crème (50 minutes, $85).
Editors’ note: The following treatments can also be offered to rejuvenate your clients from the neck down:
DÉCOLLETÉ Laser. A series of five treatments (spaced by three to four weeks) such as Fractionated laser, Fraxel, or Intense Pulse Light, can reduce sun damage, redness, and stimulate collagen growth. Maintenance will be needed when brown spots reappear about twice a year. Microdermabrasion. It is also a good option for mild to moderate brown spots and sun damage. A series of three to six treatments (with three to four weeks in between) will rejuvenate skin.
HANDS IPL. A series of three to four treatments, spaced three to four weeks apart, will help dark spots fade away. Microdermabrasion. This is yet another option to remove age spots and give your clients fresher looking hands. Depending on the severity of the spots, a series of four to eight treatments might be necessary (spaced two to four weeks apart), with maintenance treatment up to six times a year. Lydia Sarfati is the president and founder of Repêchage. She is an internationally recognized skin care expert with more than 30 years of experience in the industry, and has been quoted in
Micro-needling. The device stimulates the healing cascade to produce healthier looking skin. A series of four to six treatments with a one to two month interval will improve skin texture and reduce wrinkles (micro-needling is an anti-aging treatment that will work well in other areas of the body).
multiple highly respected publications and appeared on television for her expertise. Sarfati is the honorary chair of EstheticsAmerica, CIDESCO USA and the Skin Care & Spa Council Director of Intercoiffure North America. She is the recipient of numerous prestigious industry awards, including LNE & Spa’s Crystal Award. Email her at Lydia@repechage.com.
Page 56 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
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Page 58 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
THE POWER OF
R E TA I L D E S I G N HOW TO TURN YOUR CLIENTS INTO BUYERS by Sam Margulies
In the spa industry, we’ve come to understand that opening
a spa isn’t enough to get clients to come to the door. It takes work, effort, marketing and much more to make it happen. And it’s the same for every component of the spa. Yet it seems that most spa professionals haven’t realized that this goes for product retail sales as well. So many professionals still seem to believe that you just have to put some products on a shelf and clients will buy them!
January 2015 • Les Nouvelles Esthétiques & Spa
lneonline.com • Page 59
spa | the power of retail design
THE FACTS Let’s put two facts side by side:
1 2
In a spa, 30 percent of the global income should come from product retail sales.
A vast majority of spa clients who don’t buy any product at the spa, will buy a skin care related item at a drug store or any other store within 24 hours of their spa visit. Yet most spas do not reach the 10 percent retail ratio in their revenues. When so many clients will go to a nonprofessional store and buy nonprofessional retail skin care products after leaving the spa, how does that make any sense? Let’s understand and design your “Spa Retail Power.” Retail sales involve design, marketing, merchandising, ergonomics, and of course sales techniques—we followed a dozen spas for four to six months as they implemented some of those changes and watched as their profit skyrocketed by more than 27 percent!
Take advantage of the time that people spend in the locker rooms and have them use the products you retail in the shower (soaps and shampoos), or as they observe themselves in the mirrors (makeup). It’s an investment that will pay off.
Page 60 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
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spa | the power of retail design
THE MARKETABILITY OF EACH SPACE In a spa, the retail area cannot be limited to the reception and boutique. It must be incorporated in the design throughout the whole spa. The reception, the retail space, the treatment rooms, the relaxation area, the locker rooms, etc… Each space has a specific level of marketability. The retail area has the highest pro-active sales potential space; this is where clients try products and purchases are made. A flat screen with short videos of products retailed in the boutique can be a great marketing tool. A locker room has a lower retail potential than a treatment room, and the relaxation room is the lowest of all. Take advantage of the time that people spend in the locker rooms and have them use the products you retail in the shower (soaps and shampoos), or as they observe themselves in the mirrors (makeup). It’s an investment that will pay off. Installing a flat screen in the mirror above the sinks (the same concept as in the boutique) or even hanging posters of products on the wall can also inspire clients to purchase. And what about the corridors? Corridors are only meant to take you from one room to another, therefore marketing support there will be minimal. Yet, how about stimulating your clients’ eyes with posters or elegant showcases displaying products? You need to define the level of marketability of each space in your spa to support sales without infringing on the relaxing spa experience of the clients.
PERCEIVED VALUE The most important element in selling a product is not its real value, but its perceived value. That means that the commercial value of a product is really based on how it’s perceived by the consumer. The retail product’s perceived value is created by the product itself, its packaging, the methods used to market it,
and by the way it’s presented in your retail structure. Unless it’s a private label or a private line, spas don’t have control over the product (but they have the choice). They don’t have their say about the packaging or its marketing, but they do control presentation and promotion inside the spa, and this is where design plays a crucial role.
PRESENTING ON THE SHELVES Merchandising is the modern science about how to present retail products. Basic principles of merchandising can be explained both vertically and horizontally: In a big discount store, there are shelves from the floor up to 7 feet high. Vertically, the cheapest products are located at the bottom, from the
floor to about 30 inches high. The most expensive items are placed gradually from 30 inches high to eye level, and they go down in value as they reach the highest point. Horizontally, the more units of the same products that are on the shelf, the cheapest they are perceived to be. In other words, when you see 50 units of the same product on the bottom shelf, the perceived value is at the lowest end. The highest “real-estate” location is at eye level; and when there’s just one unit of a product placed at eye level, it increases its perceived value by presenting it as exclusive. In a spa, the products should be presented on shelves from 30 inches high to above eye level. If the desired perceived value of the products is medium to high end, do not put 20 units
Page 62 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
spa | the power of retail design
of each because it would lower the perceived value, but don’t put just one or two because that would make it feel inaccessible, too expensive. Maybe five to six units of each product with some space between the different products will probably establish the desired perceived value of the products, independently, as well as a whole line. Every member of the staff must be trained to discuss, explain and promote each and every product, and marketing supports including testers, posters, brochures, etc., should be placed strategically in the boutique (as well as throughout the spa according to the level of marketability of each space). You may also decide to diffuse scents of the products, and have exclusive music playing in the background. January 2015 • Les Nouvelles Esthétiques & Spa
The most
important element in selling a product is not its real value, but its perceived value. That means that the commercial value of a product is really based on how it’s perceived by the consumer.
TAPPING INTO THE UNCONSCIOUS When it comes to the relaxation area, make sure that the client won’t feel under sales pressure when relaxing there, so let’s be less aggressive in our strategy: Exclusive music in the background, no direct marketing support, but colors and forms related to the packaging of the products, scents and maybe some tea or other calming beverages. Unconsciously, these sounds, colors, forms and tastes will later relate to the use of the products in the treatment rooms and will support the retail sales. For those of you who have all kinds of magazines like Elle, People, Vogue or In Style in your relaxation room, I bet you never thought twice about it; but think again: You invite your clients inlneonline.com • Page 63
spa | the power of retail design
side a space that you pay for, and you expose them to advertising for… skin care products that are not available in your spa! Instead display skin care and spa neutral magazines such as art, design or historic periodicals, and have beautiful brochures of the product you retail available.
APPEALING TO THE SENSES One of the most important elements in the spa merchandising strategy is based on stimulating the five senses of clients. In terms of retail sales, the senses are divided into two categories: The direct ones, and the indirect ones. Those that are directly involved in the sales of skin care products are sight, smell and touch (because you can see, smell and touch the products). You don’t hear or taste a skin care product, however you can associate a sound you heard and a taste you got while in the spa, together with the products used on your face or body.
LOOKING BOTH WAYS All marketing and merchandising specialists will tell you that as a principle, when a client comes in, they will instinctively turn their head to the right, so this is where you should have the highest interest retail products displayed. But let’s re-think that for a moment: The pro-active sales begins in the treatment rooms, and the actual buying of the retail products happens after the treatment at the checkout. So when the client re-enters the reception/boutique/checkout, what was the right side when entering the spa might then be... on the left! Have a flat screen television on the right hand side when entering the spa displaying videos of products and yet another flat screen on the opposite side playing short demonstrations of the treatments you offer, as well as products—the small production investment is well worth it. If retail sales in a spa is as important
as in any commerce, it has more to do about designing it the right way. With the right techniques and tools, turn your clients into buyers while your therapists double as proactive skin care retail consultants. Make your spa a better business, design your own retail power! n
Sam Margulies is a French designer based in Canada, with more than 15 years of involvement in the conception and design of hundreds of spas around the world. A frequent speaker at trade shows and a published author in various trade magazines, he is also a regular lecturer for the Spa and Hospitality Management Certificate Program at the University of California, Irvine (UCI), as well as for the Swiss Hospitality Management School in Switzerland. Margulies develops training seminars for spas and skin care product companies focusing on increasing retail sales. atmospherespadesign.com
Page 64 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
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Page 66 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
And
Pack Your Appointment Book! by Patti Biro How can you chase away the winter blues
, boost your first quarter cash flow and help guests redeem holiday gift certificates? For many spas, Valentine’s Day is the first big holiday of the New Year and a time to plan romantic specials and promotions. This year, Valentine’s Day falls on a Saturday—promising a full weekend of romantic opportunities. Who doesn’t want to look ravishing on Valentine’s Day? But why be content with sales and services for just one day when you can add a Valentine’s Day preparation menu? Preparation services can be used to entice spa guests who are looking for a bit of post-holiday rejuvenation or need to redeem gift certificates.
January 2015 • Les Nouvelles Esthétiques & Spa
lneonline.com • Page 67
spa | valentine’s prep services
Services for women, couples or male clients can be crafted with a PreValentine’s Day twist, whether your guests are prepping for a romantic dinner for two, a weekend getaway or simply a quiet evening at home. As you plan your promotions and specials, brainstorm your ideas with key staff to help them get excited and publicize your specials. Let’s get started!
Schedule Considerations Review your pre-Valentine’s Day bookings from last year. Which services were your most popular? Set targets for areas where you want to increase sales. This
will guide the type and number of special menu items you create. Evaluate which services can be scheduled as side-by-side experiences or designed specifically for couples. Remember that express services can be offered individually or as an add-on to any service to assure efficient booking. Planning some promotions as a series or a bundled service will increase the number of visits guests make to your spa and the average ticket price.
What’s in a Name? Valentine’s Day is an occasion that offers you a chance to use your creative
side. Create enticing names for these Valentine’s prep services to peak guest curiosity. Your promotions can feature the romantic, the whimsical or even the exotic. Take a cue from classic ingredients such as chocolate, roses, strawberries, champagne or wine. Classic Valentine’s Day colors of pink, white and red can be used to create charming services with names such as “tickled pink” or “Red Hot Lover.” Inspiration can also come from flowers, candy or cute phrases. The following sample of services and creative menu names are provided below to inspire you.
Page 68 • lneonline.com lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
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spa | valentine’s prep services
EYELASH EXTENSIONS Valentine’s Day Eye Candy, Eye-do (say yes to romance!), Idol Eyes
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HER MAKEUP APPLICATION Cupid’s Picture Perfect, Get the Glow, So Lovely Truly glamorous makeup is best achieved by a professional service. Why not couple a special day of makeup application with a makeup lesson, or a follow-up appointment to create a memorable and long lasting service? Make sure to offer a special “Cupid’s Kiss” lipstick promotion to promote retail sales of lipstick for touch-ups.
If you offer lash extension services, this is the perfect promotion! Recommend to guests that getting a lash application a week or a few days ahead of Valentine’s Day will allow them time to get accustomed to the new look and feel. Promote a package that includes a return visit so the guest will automatically book another service at the spa.
BODY WRAPS AND SCRUBS Roses are Red, Cover Me in Chocolate, Wine-not? A combination scrub and wrap special is the perfect preparation for an evening or weekend of romance. Using classic romantic ingredients such as chocolate or wine sets this package apart as a special treat. Pull out all the stops and consider innovative pairings of scrub and wrap combinations.
MASSAGE Love is in the Air, Scentsational Massage, Love me Tender Take your basic massage to a new level by offering an aromatherapy massage focused on scents that target the romantic, sensual or free spirited guest. Allow your guests to select their “heart’s desire” aromatherapy scent to customize their service.
SKIN CARE SERVICES Better than a Box of Chocolate, Rosy Complexion, Peaches and Cream Beautiful skin is the perfect accessory for any special holiday—especially Valentine’s Day. Promote facials and skin treatments at the beginning of February to encourage maximum results. Feature skin care products such as chocolate masks or flower based ingredients to promote the Valentine’s theme.
BROW AND LASH MAKEOVERS
WAXING
NAIL SERVICES AND NAIL ART
Celeb-ri-tize Me! Loving Looks
Perfect for my Honey, Satin Smooth, Silk Heart Special
Cupid’s Cupcake, Spice up the Love, Tasty Twosome
Smooth and sensual times are ahead with a waxing service. Waxing is best as a pre-holiday promotion to give the skin a chance to recover and minimize any irritation. Waxing services can also be promoted as an add-on enhancement to any spa service to boost your average sale and create personalized packages. You might consider a special service, such as waxing designs or tints to add a creative touch.
From the classic to the creative, if your spa offers nail services, you can fill your books with services up to a week before the big day. Combo services of manicures and pedicures or a manicure with nail art offer a “tasty twosome” to your guests. Offering a single nail art “add-on” can provide a quick and profitable enhancement to your nail service menu for guests who don’t want an entire nail art service.
Take a cue from celebrities and help your guests create brow and lash specials that include a consultation and the service. This promotion works especially well a week or more before Valentine’s Day to reduce redness and allow for a more natural look. Allowing guests to select a celebrity brow style adds a glamour factor that is sure to please. Create a “Look Book” of brow styles for clients to choose from. Add lash tinting or curling services for a fantastic package.
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spa | valentine’s prep services
ESPECIALLY
FOR
HIM WAXING SERVICES Smooth Operator, Silky Kind of Guy, Smooth Sailing for Valentine’s Day Manscaping has become a popular service to address unwanted hair issues. Like waxing services for women, the results are better when offered as a series—or at a minimum several days before the Valentine’s Day weekend. Remember, most men first visit a spa as a result of a gift certificate—so promote this service to all the ladies.
NAIL SERVICES I Wanna Hold Your Hand Mani-cure, Play Footsie with Me Rough feet and scratchy toes do not make for a romantic encounter! Target men’s services as a pre-Valentine’s Day prep by appealing to what makes the special someone in their life happy! Offer unscented products or manly aromas for these services.
MASSAGE Table for One, Forget me Knot Give your classic deep tissue or sports massage a Valentine’s twist by including a special take home gift or complimentary add-on such as a scalp massage. Men in particular love this service.
January 2015 • Les Nouvelles Esthétiques & Spa
lneonline.com • Page 71
spa | valentine’s prep services
COUPLES AND SIDE-BY-SIDE SERVICES
Why wait until Valentine’s Day when you can promote a way for couples and twosomes to unwind and spend some quality time together? Designing your offerings to be gender neutral will allow you to promote these services for BFFs, mothers and daughters or coworkers wanting to treat themselves, as well as romantic couples.
MASSAGE
NAIL SERVICES
Massage a Deux, Table for Two
Sugar and Spice, Sweet Feet, Duet for the Sole
Make a side-by-side service memorable with themed add-ons that maximize the impact but control costs. Small touches such as a take home gift, rose petals on the massage table or special treats such as chocolates, cupcakes or champagne add flair to the massage but don’t bust your budget.
Manicures and pedicures are perfect side-by-side services. Customize them for Valentine’s Day by featuring a sugar hand or foot scrub, and spice it up with a vanilla, peppermint or exotic ingredient for a mask or lotion application. Floating rose petals or other flowers in the soak pumps up the romance factor!
How to Woo the PreValentine’s Day Guest:
Valentine’s Day Specials:
Start Early.
Plan your menu now, and promote it early and often. Create in spa promotions, displays and reminder cards. Trickle out teaser promotions with great pictures on Twitter, Instagram and Facebook.
Reach Out. Send an email promotion to your list and create cute Valentine’s Day Prep Cards to put in every guest’s retail sales bag. Remind.
To capture the preValentine’s Day market, target your promotions to solo guests, friends or coworkers interested in socializing in the spa, as well as couples. Remind those who have purchased gift certificates to redeem them for your special offers.
Filling your appointment book in the days and weeks before the big day can make for a happy and profitable February. n
Anjou Spa, Bend, Ore. Duet Massage (60 minutes, $269/90 minutes, $339): Couples massage + 30 minute fresh face peel, served with champagne + chocolate. Includes a take-home gift of soy wax love lights. Duet Pedi (60 minutes, $109): Side by side seasonal pedicures, served with champagne + chocolate. Guests take home a nail polish + emery board.
Spa Grand Traverse at Grand Traverse Resort and Spa, Acme, Mich.
CUSTOMIZED PACKAGES My Suite Valentine, Sweet Retreat Allow guests to create their own customized “Heart’s Desire” preparation packages by combining two or three of your most popular services.
Bella Luz Medical Aesthetics and Laser Center, Kerrville, Texas Gaze in the Mirror Fabulous Facial to Get that Valentine Glow! (45 Minutes, $179): Clients receive a full facial treatment including lymphatic drainage, cleansing, exfoliation, a light peel, extractions, hydration and an infusion of antioxidants, growth factors and hyaluronic acid into the skin for a plumping effect. Includes a red LED light treatment to reduce inflammation, nurture damaged tissue and help with moisture retention for a happy, glowing face.
Patti Biro is the founder and principal of Patti
Cherry Chocolate Manicure/Pedicure Combo (100 minutes, $95): A signature manicure and pedicure with a sweet twist of chocolate. Guests enjoy an aromatic bath soak followed by a moisturizing massage and paraffin mask for the ultimate hydration using locally made cherry products. Perfect for solos or as a side by side service for couples and BFFs.
Biro and Associates, a consulting firm specializing in brand enrichment through creative special events, retail consulting and education in the spa and wellness industry. She is a frequent presenter in the national and international trade show circuit. For more information, visit pattibiro.com or email info@pattibiro.com.
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2 6
AGE FIGHTING
peptides
Visibly aged skin is not limited to fine lines and wrinkles. HydroPeptide incorporates 62 peptides because your skin is a complex framework that begins to crumble with age. Our combination of peptides specifically target this framework to strengthen and nourish each compromised area, restoring its youthful qualities. HydroPeptide addresses every anti-aging skin care concern; using multifunctional peptides, at their clinical levels, within every product. PLUMPING AND VOLUMIZING PEPTIDES
TRIPLE ACTION PEPTIDE
1. AC Collagen Prepeptide (Tripeptide-29) 2. Adifyline (Acetyl Hexapeptide-38) 3. ATPeptide IS (Tripeptide-3) 4. Kollaren (Tripeptide-1) 5. MPC Complex (Whey Protein Lactus Proteinum) 6. Peptide Vinci 02 (Hexapeptide-3) 7. Provital (Hydrolyzed Oats) 8. Sepilift (Dipalmitoyl Hydroxyproline) 9. Syn-Coll (Palmitoyl Tripeptide-5) 10. Syn-Tacks (Palmitoyl Dipeptide-5 Diaminobutyroyl Hydroxythreonine) 11. Syn-Tacks (Palmitoyl Dipeptide-5 Diaminohydroxybutyrate) 12. Trylagen (Tripeptide-10 Citrulline)
38. Peptiskin (Arginine/Lysine Polypeptide)
ANTI-GRAVITY, FIRMING AND LIFTING PEPTIDES 13. Haloxyl, Matrixyl 3000, Regestril (Palmitoyl Tripeptide-1) 14. Haloxyl, Matrixyl 3000, Regestril (Palmitoyl Tetrapeptide-7) 15. Idealift (Acetyl Dipeptide-1 Cetyl Ester) 16. Peptimide-6 (Hexapeptide-11) 17. Serilesine (Hexapeptide-10)
WRINKLE RELAXING PEPTIDES (NEUROPEPTIDES) 18. Argireline (Acetyl Hexapeptide-8) 19. Inyline (Acetyl Hexapeptide-30) 20. Leuphasyl (Pentapeptide-18) 21. Myoxinol (Hydrolyzed Hibiscus Esculentus Extract) 22. SNAP 8 (Acetyl Octapeptide-3) 23. Syn-Ake (Dipeptide Diaminobutyroyl Benzylamide Diacetate)
HYDRATION AND MOISTURE-BINDING PEPTIDES 24. Asebiol LS (Hydrolyzed Yeast Protein) 25. Diffuporine (Acetyl Hexapeptide-37) 26. Silusyne (Laurdimonium Hydroxypropyl Hydrolyzed Soy Protein) 27. Trylagen (Hydrolyzed Soy Protein) 28. Trylagen (Hydrolyzed Wheat Protein) 29. Trylagen (Pseudoalteromonas Ferment Extract)
ANTI-GLYCATION, ANTIOXIDANT, AND PROTECTIVE PEPTIDES 30. Alistin (Decarboxyl Carnosine HCL) 31. ATP 23 (Azelaoyl Bis-Peptide-10 (formerly Tetrapeptide-23)) 32. Inyline (Arginine) 33. Nanowhite (Glutathione) 34. Peptide Q10 (Pentapeptide-34 Trifluoroacetate) 35. Regu-Age (Oxido Reductases) 36. Thermostressine (Acetyl Tetrapeptide-22) 37. Thymulen 4 (Acetyl Tetrapeptide-2)
ANTI-DARK CIRCLE PEPTIDE 39. Eyeseryl (Acetyl Tetrapeptide-5)
ANTI-PUFFINESS PEPTIDES 40. Eyeliss (Dipeptide-2) 41. Eyeliss (Palmitoyl Tetrapeptide-3)
BLACK PEARL, ILLUMINATING AND RADIANCE PEPTIDES 42. Kombuchka (Saccharomyces/Xylinum/Black Tea Ferment 43. Pearl Peptide (Hydrolyzed Conchiolin Protein) 44. Pearl Powder (Pearl Powder)
RETINOIC-LIKE PEPTIDE 45. Dermapep A350 (Myristoyl Tripeptide-31)
EXFOLIATING PEPTIDE 46. Perfection Peptide P3 (Hexanoyl Dipeptide-3 Norleucine Acetate)
ENERGIZING, MICROCIRCULATING AND WARMING PEPTIDES 47. AC Dermapeptide Warming (Lactobacillus) 48. Chondricare IS (Pentapeptide-28) 49. Regu-Age (Glycine Soja Protein) 50. Regu-Age (Hydrolyzed Rice Protein)
BRIGHTENING PEPTIDE 51. B-White (Oligopeptide-68)
CLEARING PEPTIDE 52. Granactive (Oligopeptide-10)
ANTI-REDNESS, DETOXIFYING AND NEUTRALIZING PEPTIDES 53. Neutrazen (Palmitoyl Tripeptide-8) 54. Sake (Rice Ferment Filtrate) 55. Telangyn (Acetyl Tetrapeptide-33)
EYELASH FORTIFYING, HAIR FULLNESS PEPTIDE 56. Proharin (Octapeptide-2) 57. Sympeptide 226 (Myristoyl Hexapeptide-17) 58. Sympeptide 235 (Myristoyl Hexapeptide-16)
ANTI-CELLULITE PEPTIDE 59. Silusyne (Acetyl Hexapeptide-39)
FOAMING PEPTIDE 60. Foaming Peptide (Sodium Cocoyl Hydrolyzed Amaranth Protein)
PRESERVATIVE PEPTIDE 61. Natapres (Lactobacillus Ferment) 62. Natapres (Leuconostoc/Radish Root Ferment Filtrate)
Is your spa ready to join the most prestigious medi spas, resorts spas, and dermatological offices across the globe in offering HydroPeptide? Talk to a representative at 1.800.932.9873 to receive samples and a retailer application. Become a member of our ever-growing list of partners and see what makes us the leaders in anti-aging. Say you saw it in LNE & Spa and circle #278 on reader service card
Treat for EXTREMities Matis Paris’ Nourishing Balm for Hands and Feet is a concentrate based on energizing essential waxes for chapped hands and feet. The nourishing balm helps repair and energize feet back to tip-toe presentation, says the company.
972.771.0300 myrdm.com
TRADITIONAL BODY CLEANSING Jindilli introduces its BoomaGlam, an homage to ancient cultures, and meant to be used with its Pure Macadamia Oil to deliver a chemical-free, ritual cleansing for the whole body. The BoomaGlam’s ergonomic design makes it enjoyable to use as it molds to the contours of your client’s body. Combined with Pure Macadamia Oil, it massages and relieves tense muscles as it eliminates impurities.
EQUIPMENT, SUPPLY AND BODY PRODUCTS
SPANews
moisturizing MITTS
Visit LNEonline.com for more news
Pure Code Bodycare’s Moisturizing Gel Gloves are an at home alternative to spa skin treatments, says the company. The selfactivating gel formula provides personal pampering power to maintain the radiance and vitality of your clients’ skin in between treatments. Jojoba oil, olive oil and vitamin E seep deep into the skin to rejuvenate and hydrate.
855.463.4554 wholesale.jindilli.com
732.264.3049 purecodebodycare.com
MEGA hydration jane iredale launches HandDrink Hand Cream, a luxurious hand moisturizer with SPF 15. This hydrating protective cream combines sun protection with added skin care benefits to help keep hands healthy and hydrated with apple, green tea and blackberry extracts, says the company.
800.817.5665 janeiredale.com
Page 74 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
Say you saw it in LNE & Spa and circle #294 on reader service card
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LNE & SPA
CHAT
With David Bremer Market Director of Spa and Fitness of the Ritz-Carlton Coconut Grove and Key Biscayne, in Miami, Fla.
With more than 20 years of experience in the spa industry, Bremer started his career in 1991 at Walt Disney World in resort and spa operations, before continuing onto other opportunities that took him to Seattle, Wash., and led to his return to Florida in 2005.
How do you manage stress that work brings into your life? I work on having balance in my life by carving out time for myself and my wife. Just living in South Florida near the ocean keeps us balanced.
Can you give us a breakdown of your spa’s revenue composition? My favorite quote is Walt Disney’s “All our dreams can come true, if we have the courage to pursue them.”
If I could travel anywhere in the world I would go to Asia and the South Pacific.
It’s 60 percent massage, 20 percent facial, 20 percent salon, and our spa boutiques do about 20 percent of our service sales.
How many employees do you have? I have about 65 employees between the two locations. There are several individuals with specialties such as Thai, Pre-natal, Neuromuscular, Reflexology, Aromatherapy.
How do you train staff? We have daily line ups that take about 10-15 minutes. We discuss what is happening and also an aspect of our company philosophy. We also hold monthly meetings, which last between one to 2 hours.
What takes place during a line up? We typically do line up around 12 p.m. but it depends on business volume and when we can get the most people to attend. We have a goal for each provider to provide an upgrade, reschedule a guest, sell a retail product, or do enhancement to a service each day, depending on the guests’ needs and requests. Talking about it each day keeps the goal fresh and exciting. It has become a healthy competition.
Page 78 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
Tell us about your marketing techniques… I don’t like giving flat discounts. I prefer to come up with specials that add value and enhance measurements. I also look at opportunity times like Monday mid-afternoons or a week after a holiday. One of our specials was to schedule a regularly priced massage or facial and receive $50 credit in our spa boutique. I believe it was a great value and drove traffic into our boutique. The guests were then asking for suggestions for products, which made sales easy for the therapists.
Where is the retail area located and what is its surface area compared to the rest of the spa? The Spa boutique is at the entrance to the spa. It is approximately 1,000 square feet. It was originally designed in the current layout.
What are your retail goals? Twenty percent of our service sales in retail.
What incentives do you have for your staff to sell? Both commission and contests. Our spa product companies partner with us on incentives as well.
January 2015 • Les Nouvelles Esthétiques & Spa
How do you keep local customers loyal? We have a local program called the “Key Card,” which has benefits within the spa and hotel including discounts and specials for spa, restaurants, and complimentary valet parking. This year we are launching new birthday and anniversary benefits. The members are on our email list, which we send out monthly and for holiday specials. We also offer retail specials with repeat services.
How do you prepare for special events and promotions? We have a calendar of events and specials. We work out the details about three months in advance. There may be block out dates or specific end
dates when I know we will be busy in the hotel and do not need to offer highly discounted specials. I take this information back to my spa team and we discuss what has worked in the past and the current trends.
What worked well? Bundling treatment with retail has worked well, or specials that require a return visit tend to be more effective. I also start and end specials on specific dates and we do our best not to offer the special after the expiration date. It helps create a sense of urgency and integrity for the pricing. n Ritz-Carlton Key Biscayne Miami, Fla. 25,000 square feet spa boutique 21 treatment rooms six hair stations four mani four pedi favorite treatment: Piña Colada Body Polisher Ritz-Carlton Coconut Grove Miami, Fla. 2,000 square feet spa boutique six treatment rooms favorite treatment: Signature Stone and Birchwood Massage
lneonline.com • Page 79
How To
HOOK
Holiday Gift Card
RECIPIENTS Keep Them Coming Back for More! by Nadia Arain
In the month of January, many spas find their phones ringing off the hook.
While this may sound exciting, much of this noise is not due to new clients exactly, but rather first-time guests eager to claim a prepaid service they received as a holiday gift. In the first month of the year, many spas are inundated with an influx of people cashing in on gift cards, vouchers and certificates, a testament to the festive season filled with cheer and giving that just passed. While this action gives the illusion of productivity, it’s really simply busyness without motion, as the cash register is not actually registering anything.
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January 2015 • Les Nouvelles Esthétiques & Spa
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business | how to hook gift card recipients
So What Gives?
Basically, 90 percent of these people who have turned up to claim their “freebie” have absolutely no intention whatsoever to return to that spa and invest in their own health and well-being again. This directly stems from being a “bad receiver” in psychological terms, which refers to the common feeling of guilt or shame many feel whenever they fork out money on themselves because it’s so difficult to actually be nice to oneself. Going to a spa isn’t a luxury, it’s a necessity—even if it’s just for a file and polish. It creates a feeling of abundance.
Consultations
There are stages to ensure an “upsell” with your gift certificate, and the secret behind this is consultations. Treat a gift certificate client no differently than you would treat any other paying client at your spa, and the first thing you do with any new client is hold a short consultation with them. In this consultation, you will discover their main concerns.
Savvy estheticians know that if their client’s concern is bad skin and they have come for a massage, an express facial would be absolutely perfect. For the problem that your client has, they will probably be willing to pay. Of course, it also depends on your client’s financial ability to invest in themselves, something you obviously cannot control.
90 percent of these people who have turned up to claim their “freebie” have absolutely no intention whatsoever to return to that spa and invest in their own health and well-being again.
Page 82 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
business | how to hook gift card recipients Louisa Ashforth of Beauty By Louisa in the United Kingdom and founder of LA Skincare says: “When I reach out to my clients on a consistent basis, they spend more with me because they feel I actually care about them.”
Taster (Discounted) Treatments
When gift certificate clients are booked in, it’s wise to schedule many of them on the same day, if possible, and make an event of it. Why? Because in this event, you should also be having short discounted treatments that don’t break the bank—and still make you money. For example, say a gift card recipient comes in for a manicure, and she reveals during small talk that she is also due for a pedicure and a wax, however doesn’t quite have the budget for it right now. She’s pleasantly surprised that some select treatments are discounted today and she will be spending $25 to have her feet polished instead of $55. She happily agrees to put it on the tab. Many spa owners think that this would cause them a loss, however this actually helps you acquire clients. There are two reasons for this: First, you make small amounts of cash that add up. Second, as per consumer psychology, when someone spends twice in a row, they become a permanent customer. The reasoning behind this is trust. Whilst you may say that the gift certificate isn’t really money they are spending, they are exchanging pre-paid money, and the quicker a client can spend their own money, the quicker they become loyal.
Say you saw it in LNE & Spa and circle #177 on reader service card
Gita Mahabir of Mahabir Spa in Lansing, Mich., says that “consultations are the lifeblood” of her spa. When clients come into her medi-spa with a gift certificate, often simply educating them about what they would receive and the range of services available, leads them to instantly upgrade their service. She comments that clients leave happy and thank her for sharing her services with them.
Follow-Up Marketing
Market research has been done to show that people don’t notice a brand fully until the seventh time they experience it. Also, they don’t invest money in something until it has crossed their periphery approximately 12 times. Most spa professionals may have the illusion that if someone doesn’t spend when they come in for a gift certificate, they simply aren’t interested in spending, and they don’t take any action to change this. It’s important to always take down the client’s details and market to them through numerous channels available such as email, direct mail and advertising.
January 2015 • Les Nouvelles Esthétiques & Spa
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business | how to hook gift card recipients
I adopted this strategy myself as the spa director of Secret Paradise Spa in London, U.K., when I got my clients to spend at the spa on these amazing event days, it fostered an exciting buzz and made for great editorials everywhere. People love to be the center of attention, so make it happen! It’s important to let your clients know how much you appreciate them, all the time.
Personalize your approach
Offering solutions to clients’ individual problems is one of the trickiest ways to retain gift certificate clients, however it is the one that brings the most revenue. There’s an art to doing this,silcskin_ad.pdf and it’s used solely in conjunction 1 11/21/14 11:21 AM with consultations.
A general rule of thumb is that emotions drive purchasing decisions, logic is used to justify these decisions. On your client consultation form, ask questions specifically targeted to identify chronic problems your clients suffer from. Two perfect examples are facial acne and back pain. Neither of them has developed overnight, and they provide you with a perfect chance to educate the client (which they will appreciate) about how they should “take care” of this issue more. Appeal to their emotions. Dig deep and quick as to how this is impacting their life. Perhaps the acne is causing low selfesteem, and the back pain doesn’t allow them to enjoy a well-deserved night’s rest. A general rule of thumb is that emotions drive purchasing decisions, but logic is used to justify these decisions. Offer incentives for clients to purchase a package on the day combined with exceptional, superior and stellar spa-tastic service. If you do all of this, a client who sees the value in your services will most definitely invest!
Final thoughts
C
M
Y
CM
MY
CY
K
Say you saw it in LNE & Spa and circle #185 on reader service card
CMY
Not all clients will want to invest in your services, and that’s something you must accept. This is where alliances with other businesses come in handy, because if you’re not offering tanning at your spa and the tanning salon down the road is, refer the client and you can still make money. A gift certificate client may even pass the favor forward and buy one for their loved ones, perpetuating a cycle of gratitude, love and joy. Learn to go with the flow and trust that the clients you are meant to serve will never pass you by. n
Nadia Arain is a heart-centric businesswoman and spiritually conscious entrepreneur. She partners with spas and salons to promote dynamic growth by using life and spa liberation. She is a previous day spa owner, published author, business mentor and founder of The Spapreneur Consulting. Her published titles include “The 21st Century Spartanite,” “Spa Marketing Success” and “His Commitment Blueprint.” Discover more of her magic for your spa at the-spapreneur.com today. Page 84 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
Say you saw it in LNE & Spa and circle #303 on reader service card
PLUG IN T H E
GAPS How Spas Can:
Minimize Downtime + Maximize Revenue by Louis Silberman
Tick tock. The sound of a clock. If you’re a spa owner
or manager, you know all too well how slowly time passes when clients aren’t filling your treatment rooms. While gaps between appointments are hardly a phenomenon unique to the spa industry, some methods of dealing with them are more productive than others. On a positive note, a few minutes of downtime allows employees the opportunity to catch up on paperwork, restock their supplies and read up on spa-related trends, but anything more than that and they also have ample time to check their Facebook page, text friends and chat with co-workers. Simply put, too many “gaps” not only deplete staff enthusiasm but also cost money.
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January 2015 • Les Nouvelles Esthétiques & Spa
There are two ways of looking at gaps: One is to assume that they’re simply unavoidable, and the other is to view them as terrific opportunities for •growth. lneonline.com Page 87
business | plug in the gaps
Staff Incentives
The key to minimizing employee downtime is incentivizing them to build their business clientele (and yours) by creating special contests and fun challenges that reward their productivity. For example, if employees have one or two free hours in any given day, it’s the perfect time for them to make quick customer service calls to recent clients: Was the client happy with his or her service? How does their skin look and feel? And, if the client books today by phone, offer them a special deal on a similar service.
Don’t overlook the power and possibility of doing things the “old-fashioned” way. Speaking of Facebook, employees can use it advantageously to bring in last minute clients: List a special offer, post a fun contest with a skin care service or discount as the prize, or just ask friends to like the employee’s page for a discount on same-day service. Free time can be utilized to send email blasts or texts to those clients who have opted in, either to fill a last minute cancellation or better yet, the day before—when any gaps are hopefully noticed in advance. Although social media is a preferred means of communication for many people today, don’t overlook the power and possibility of doing things the “old-fashioned” way: Simply walk down the street and pass out flyers, introducing yourself and your services (with a special one time offer) to new potential clients. Nothing sticks in people’s minds quite like a smile and a handshake.
Client Incentives
Both new and existing customers can help fill in gaps, but they should always feel like they’re being offered a valuable service that they want or need, not that they’re part of a sales quota.
Consider the following two offers. Which is more attractive?: Book a facial before 3 p.m. and receive 10 percent off! Book a facial before 3 p.m. and receive a free eyebrow or lip waxing plus a moisturizing hand treatment that will leave your skin feeling baby soft!
It’s an easy answer, right? The first choice saves the client a few dollars while the second is more about enhancing the client’s total spa experience. Both offers cost the spa about the same, but the latter fosters a sense of luxury and creativity that goes a long way toward both short- and long-term success. Michelle Shuster, general manager of Fusion LifeSpa in Minneapolis, Minn., says that one of the most effective ways to fill empty spots is by simply upgrading clients who come to the spa with
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business | plug in the gaps
Free time can be utilized to send email blasts or texts to those clients who have opted in, either to fill a last minute cancellation or better yet, the day before— when any gaps are hopefully noticed in advance. an appointment. “A 60-minute massage can easily become a 90-minute one, and we typically don’t even have to offer a discount for the upgrade,” Shuster says. “Clients are usually happy to extend their service. They’re already here [and ready to relax].” “Add-ons work extremely well,” agrees Michelle Erickson, spa director, educator and esthetician for Avalon Salon and Spa in Dallas, Texas. She and her staff might ask a facial client if she also wants extractions, or a massage with a waxing. She also builds recipJanuary 2015 • Les Nouvelles Esthétiques & Spa
rocal relationships with other service providers within the company such as hair stylists, asking them to talk up her spa services to their clients, and she does the same for them. Discounts work well in other situations, too. National Laser Institute Dallas Operations Manager Crystal Smith likes networking with local businesses to boost sales during downtime. “We’ve had a lot of success with ‘$25 off First Visit’ cards. They’re fairly inexpensive to get rolling. We pass them out at a number of local hair salons,
lash extension boutiques, blowout bars and so on,” she explains.
Timing is Everything
To fill in typically slower times, Smith relies on clients with daytime flexibility but says they aren’t always easy to find. For her, college co-eds are the perfect answer. “Targeting local universities works well for us,” she says. “Initially, we offer them a service at a highly discounted price and that often brings them back to us as loyal customers.” lneonline.com • Page 89
business | plug in the gaps
Smith also places no- or low-cost ads in school newspapers and sets up booths at college fairs whenever possible. She keeps a list of students who are typically available so they can be contacted to fill in as needed.
Anticipating Gaps
Oftentimes, scheduling gaps occur simply because nobody ever sat down to figure out when those times really are—not just daily or weekly but also seasonally. Erickson says that reviewing spa data over a three-year period was eye opening. Avalon now offers something it calls “flex-time pricing” for VIP clients, which includes a 20 percent discount off all spa services during their three slowest time periods. “Even at a discounted rate, we’ve doubled our sales during these times by being more aware of and focusing effort toward them.” Anticipating slow times in advance makes a big difference. Shuster explains, “September is typically our slowest month. It also happens to be our anniversary so we work heavily in August to pre-book. We invite our top clients to come in for a service they’ve never had at 50 percent off.” She also encourages employees to take their vacations during slow times. It’s also important to anticipate gaps from the client’s perspective. If your spa is most heavily booked after five o’clock, that leaves options to entice those same clients into your spa before 9 a.m. and during lunchtime. For example, “Be the first client of the day and breakfast is on us!” Offer fresh fruit, tea or coffee and a whole grain muffin. You could also solve the client’s potential problem of “no time for a treatment and lunch” by catering in a few healthy sandwich options and letting them take one with them as they leave. Both of these options would be a low cost way to capture clients for otherwise empty appointment times.
It’s also important to anticipate gaps from the client’s perspective. If your spa is most heavily booked after five o’clock, that leaves options to entice those same clients into your spa before 9 a.m. and during lunchtime.
Page 90 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
business | plug in the gaps
Technology-Driven Results
All three of the spa directors with whom we spoke use technology and social media not only to boost sales but also to mitigate late cancellations. Both Smith and Shuster mentioned strong email databases that allow them to send out last minute discounted services. Texts are an additional option. Erickson further contends, “You have to fight to get your clients in the door and give them a reason to want to be there.”
Her company utilizes communications software that syncs automatically with its management system, allowing for timed communication with existing clients to ensure they’re coming back regularly. “Our clients can opt-in for email and text reminders, which allows our booking department to focus on incoming rather than outgoing calls, providing improved customer service,” she says. “We also use it with social media [such as Twitter and Facebook] to send out last-minute blasts when we have unexpected openings.”
Spa employees want to stay busy, earn more money and expand their clientele; they are typically “people” people—so why not combine their strengths with some savvy gap-filling techniques to achieve even greater success? n
Louis Silberman is president and founder of National Laser Institute, the largest cosmetic laser and medical esthetic training center in North America. He is an expert in medical esthetics,
Both new and existing customers can help fill in gaps, but they should always feel like they’re being offered a valuable service.
Looking at Gaps
a medical spa owner and a nationally recognized author, marketing speaker and business
There are two ways of looking at gaps: One is to assume that they’re simply unavoidable, and the other is to view them as terrific opportunities for growth.
consultant. Silberman was a semi-finalist for the Ernst and Young Entrepreneur of the Year Award 2014. Silberman can be contacted at 800.982.6817 or louis@nlionline.com.
COMING NEXT MONTH LNE & SPA
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CIDESCO launches a free app that allows users to access information easily while on the move and connect wherever they may be, says the company. The CIDESCO app enables users to access educational information including searching for schools, beauty salons and spas and quick access to the CIDESCO Knowledgebase.
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GREAT HONOR Jane Iredale, founder and president of Iredale Mineral Cosmetics, Ltd., creator of jane iredale The Skin Care Makeup, received the International Spa Association (ISPA) 2014 Visionary Award at the 24th annual ISPA Conference & Expo in Las Vegas, Nev.
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SPECIAL AWARDS Bioelements named the October/November 2014 Students of the Year from esthetics students across the U.S. Each student was presented with a “Student of the Year Certificate” and a Professional Esthetics Discovery Set. “Bioelements Student of the Year Program recognizes students who show tremendous promise in the field of esthetics,” said Bioelements Director of Education Teresa Stenzel.
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Page 96 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
HARMONIZING THE
Eastern W A Y
Feng Shui Placement in your Spa
by Linda Bertaut
In the New Year, make a resolution to try something different, a new method of inspiration for your clients窶認eng shui elements. By utilizing color and following the laws of nature in your spa, you can enhance your offerings year round to entice clients to come into your business. Using three sources: color, the Bagua (the Feng shui energy map of your space) and the five elements, we are going to take a peek into the flow of energy as it relates to your spa and its environment. The goal is to create a safe and sacred space that represents the essence of your spa, where your clients can feel nourished. Chinese medicine provides a great model to use color, the seasons and the art of placement with Feng shui.
January 2015 窶｢ Les Nouvelles Esthﾃｩtiques & Spa
lneonline.com 窶｢ Page 97
organic & wellness | harmonizing the eastern way
FENG SHUI BAGUA CHART S SE
Fire Earth
Wood
E
SW
Metal
Wood Earth NE
W
Metal Water
NW
N The Bagua
The bagua, which in Chinese literally means “eight areas,” is the Feng shui template used as an overlay to your spa or room to observe the natural flow of energy. A compass reading of your space is needed in order to define the bagua, as each of the eight areas relate to specific directions. Nancy Dadmi, a San Franciscobased Feng shui expert, recommends that you look at what your spa is offering. “Do you want people to feel
nurtured and taken care of? Do you want to instill a practice of clients caring for themselves? Feng shui is about creating flow within your space. People are coming to your spa to create flow within themselves.” Look at the Feng shui bagua chart above and you will notice that each section is associated with a season, colors, directions and an element. The qualities of each area (thus what they best translate to in term of goals for your clients and yourself) are highlighted by the name for the section.
The Role of Color in your Spa
Color affects the sensory experience in your spa. Each color has its own energy vibration that helps to energize, stimulate and even lift spirits. Keep in mind that each color has an intensity range, meaning how soft or bright a color appears, which also affects the energy. Let’s look at the five Feng shui elements, which are metal, water, wood, fire and earth. The elements are a core part of Chinese Medicine, as they represent the flow of energy. Use them for inspiration to enhance your spa décor.
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organic & wellness | harmonizing the eastern way
METAL The metal element in your spa décor helps to create a calming energy, which allows for clarity while eliminating distractions. Metal enhances the qualities of precision, sharpness and effectiveness. Metal energy in balance promotes living with clarity and lightness. Use white, gray and metallic colors and round shapes, which go well with metal. Spruce up your spa décor with pictures that include shades of gray, metal implements, glass containers with metal lids, white towels and linens.
Bagua Areas to Enhance with Metal: West, Northwest or North
WATER: The water element in your spa décor creates a harmonious presence to create a refreshing energy of simplicity and ease. Water also brings renewal, purity and a sense of flow to any space. It’s an ancient symbol of abundance. The water element is considered to be a powerful Feng shui wealth cure. It signifies freshness, purity, flow, ease and renewal. Use blue and black and shapes such as waves or curves. Images of water, mirrors, fountains and seashells are examples of spa décor that can reflect the water element.
Bagua Areas to Enhance with Water: North, East, Southeast
WOOD: The wood element in your spa décor brings the energy of vibrant health, vitality, growth, prosperity and wellbeing. Wood is also an expression of your spa’s essence. It’s used as a Feng shui cure for the wealth and empowerment area of the bagua. Place items that create good feelings in that space. The wood element is reflected in rectangular shapes—earthy colors, green and brown will enhance the energy of the area. Decorate with healthy plants and images of trees.
Bagua Areas to Enhance with Water: East, Southeast, South Page 100 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
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organic & wellness | harmonizing the eastern way
FI RE: A balanced fire element in your spa décor will bring supportive energy to your business efforts, help you achieve respect, and attract the energy of wealth. The fire element promotes the flow of creativity and contributes to a feeling of well-being and inner spark. Creativity, passion, joy, love, inspiration and success all fall under the element of fire. Use shades of red, orange, yellow, pink, magenta and purple, as well as shapes such as triangles and stars. Red candles and images of fire or the yellow sun can be included in your spa décor to utilize the fire element.
Bagua Areas to Enhance with Fire: South, Southwest, Center, Northeast
EARTH : A strong and harmonious earth element in your spa décor will help create a grounded energy that nourishes and protects you and your clients. The earth Feng shui element also helps to maintain inner balance, joy and peacefulness through care and trust. Beige, taupe and sandy colors, as well as square shaped items will enhance the area. Pottery, landscape photos, warm colored gemstones and yellow flowers are all décor ideas that represent the earth element.
Bagua Areas to Enhance with Earth: Southwest, Northwest, West, Northeast
Implementing the Feng Shui Principles
Dadami states, “You do not have to do something in every part of the bagua. Pick one or two areas and focus on that rather than trying to make adjustments in all eight areas at once.” For example, the relationship area may be an ideal place to start as it has to do with your client relationships. Displaying two of something reinforces good relationships. Since pink is the predominant color here, use two rose quartz hearts or crystals or have a picture that represents a partnership in that corner. The knowledge/self-cultivation area, across from the relationship corner, is also a good place to focus as it represents your level of skill, giving you credibility. Use symbols of wisdom, and place pictures of inspiring people in this area. When you educate yourself and cultivate your essence by going within, you become wise. By exuding this wisdom, you encourage your clients to make healthier relationship
choices, which in turn attracts higher quality clients. Once you allow the flow of energy to work through your life and space, you are able to go with the flow to create a space of empowerment, integrity, community, essence, creativity, self-cultivation, prosperity and abundance for your valued clients in the New Year! n
Linda Bertaut, award-winning beauty expert, esthetician, speaker, author and holistic Reiki master teacher, specializes in transformative esthetics. Her signature wellness treatments and innovative techniques are being used in salons and spas throughout the country. Contact Bertaut for a complimentary consultation on how to add energy-healing in your beauty business. For more info, visit bertautreiki.com or contact Bertaut at linda@chakralicious.com or 925.446.6284.
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ARE YOU
NUTS? The beneficial properties of these edible seeds I went down into the garden of nuts to see the fruit of the valley Song of Solomon 6:11. Old Testament
by Morgan Roy
Their shells make for a real challenge to open, yet for centuries wildlife with a big enough appetite have managed to eat them up. Hoarded and buried by tiny paws, devoured by tough teeth and jaws, or crushed and wore down by pick-like beaks, nuts are a hot commodity in the animal kingdom—and among us humans too. Archeological digs in the Middle East have found that nuts were an inherent part of people’s diet thousands of years ago, ancient Greeks and Romans considered them food of the gods, and “nutting stones” (pitted stones with a depression to help open large quantities of nuts) have been found around the globe.
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THEY ARE LOADED WITH ANTIOXIDANTS AND VITAMINS THAT NOT ONLY PROTECT AGAINST FREE RADICALS BUT ALSO PROMOTE YOUTHFUL AND HEALTHY SKIN.
organic & wellness | are you nuts?
And they’re not just delicious and nutritious, they’re packed with goodness for the skin! Whether savored raw just as is, added to delectable dishes, power drinks, or pressed for their oil, nuts qualify without a doubt among the wonder ingredients that continue to gain in popularity as their beneficial properties keep on unraveling.
In the skin care and spa world, nuts can be a power ally in the all time fight against aging. They are loaded with antioxidants and vitamins that not only protect against free radicals but also promote youthful and healthy skin. Their oil is well absorbed by skin, which allow for their beneficial agents to penetrate deeply.
Used for massages, body scrubs, pedicures, facials and more, nuts can creatively be incorporated into many spa treatments and have a prominent spot on your retail shelves. So let’s crack open some nuts and discover the myriad of benefits they have to offer. We’d be nuts not to!
While there are plenty more nuts out there with their very own tasty flavors and benefits, I’ve selected six nuts that’ll give you plenty to get started on your quest to pamper your clients with some edible seeds.
ALMOND Perhaps among the all time favorite nuts amid food lovers and nutritionists alike—studies have pointed to the prebiotic potential of almonds, which can improve the intestinal tract function—the almond, or rather the fruit of the almond tree, is not a true nut but rather a drupe (a seed enclosed by a hardened layer). Native to the Middle East, the almond is packed with antioxidants including vitamin A, B and E, as well as phenolic compounds, which are effective oxidation (thus free radicals) inhibitors. Its oil, a combination of nearly a dozen fatty acids that contribute to healthy, supple skin, is also potent in removing impurities and reducing inflammation from different skin conditions such as psoriasis and eczema.
Currie Day Spa with several locations in Pennsylvania, offers the Almond Spa Manicure with Paraffin Treatment, a paraffin wax treatment along with an almond oil massage to heal and rehydrate brittle nails and dry hands (30 minutes, $39).
Page 106 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
“Inspired by nature... Realized by science.” Plant & Fruit Stem Cells
Apple
Edelweiss
Strengthens and protects skin cells
A potent anti-wrinkle treatment
Grape
Protects from UV rays and environment stress
Orange
Minimizes fine lines/wrinkles, cellular regenerator
+ Peptides Argireline® – Acetyl Hexapeptide-8 Matrixyl® – Palmitoyl Pentapeptide-4 Syn®-Coll – Palmitoyl Tripeptide-5 Regu®-age – Soy Peptides, Hydrolyzed Rice Bran Extract Eyeliss™ – Dipeptide-2, Palmitoyl Tetrapeptide-7 Rigin™ – Palmitoyl Tetrapeptide-7
Aldenine® - Tripeptide-1 Snap-8™ – Acetyl Octapeptide-3 Syn-Ake® – Dipeptide Diaminobutyroyl Benzylamide Diacetate Nutripeptides® – Hydrolyzed Rice Protein Matrixyl® synthe’6™ - Palmitoyl Cyclodextrin-38 Eyeseryl® – Acetyl Tetrapeptide-5
Stem Cells & Peptides Skin Care Technology Here to Stay Plant & Fruit stem cells have represented a major breakthrough in skin care, launching the beginning of a new system of treating the skin. With their ability to strengthen, protect, and replenish human skin cells, skin care has never had more potential to improve skin health and the appearance of aging skin. As Stem Cell Technology has gained popularity, Peptides have quietly remained a fixture in age-corrective skin care products. Their ability to stimulate different functions in the skin such as stimulating Collagen production, reducing fine lines, wrinkles, muscle cell contraction, and developing the dermal layer of the skin is unmatched. With both technologies working synergistically, we’ve been committed to using a wide range and high concentrations of both to formulate some of the finest, result-driven skin care available.
LUCRÈ C E P HY S IC IA N S ’ A E S T HE TIC RE S E ARCH | 8 0 0 .6 2 6 .7 5 4 6 • www.lu cre ce .co m Say you saw it in LNE & Spa and circle #263 on reader service card
organic & wellness | are you nuts?
PECAN It might be hard not to associate this nut native of the new world with pie, for the traditional southern U.S. recipe. The pecan, which in Native American literally means a nut that needs a stone to crack (although it is truly a drupe too), is loaded with nutrients, vitamins A, B, C and E (power antioxidants) as well as trace metals such as manganese, zinc, magnesium and iron—crucial minerals to stimulate collagen synthesis.
The Dallas Spa at the Four Seasons Resort Dallas, Texas, offers the Pecan Body Buffing, an antioxidant packed scrub with crushed pecans that are used to gently exfoliate and soften skin (50 minutes, $140).
WALNUT Known in Ancient Rome as Jupiter’s royal acorn, the walnut, originally from Persia where it was reserved for royalty, is indeed among the top leading nuts for its high polyphenol content (a form of antioxidant) that fights off free radicals and hinders the oxidative process. And just like the pecan, its vast amounts of manganese, an important mineral, acts as a potent antioxidant and promotes wound healing to encourage the production of collagen.
August Moon Spa in Ithaca, N.Y., offers the Vino Therapy Soak to improve circulation and reduce free radicals with New York State red wine and walnut oil (25 minutes, $35).
Page 108 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
organic & wellness | are you nuts?
MACADAMIA The only major commercial food crop native to Australia, the macadamia or mac nut (known to indigenous Australians as jindilli among many names) touts many benefits other than its innate ability to marry with chocolate—it’s also a drupe, not a nut. High in monounsaturated fatty acids, including Oleic acid (Omega 9), that promotes moisture and softens skin, these fatty acids also act as anti-inflammatory agents beneficial to many skin conditions. Its Linoleic acid (Omega 6) content helps restore skin barrier function, while its Palmitoleic acid (Omega 7)— an active anti-microbial found naturally in youthful skin—acts as a powerful anti-aging ally, as it is vital to delay cell aging (as we age, our skin is rapidly depleted of Palmitoleic acid, which makes macadamia a very valuable addition to anti-aging formulas). Macadamia is also packed with manganese, which as previously noted is critical to the regeneration of collagen.
Day Spa at Bannisters by the Sea in Mollymook, Australia, features the Native Holistic Remedy that includes a native wattle exfoliation, a clay cocoon to detoxify, a warm oil scalp treatment, a macadamia facial massage, restorative body pressures and massage to relax and repair (2 hours, 35 minutes, $320).
COCONUT Although the FDA classifies the coconut as a tree nut, its fruit is yet again botanically classified as a drupe. While coconut is famed around the world for its distinct aroma and flavor, its flesh and oil have much to provide to the skin care industry as well. Its natural fatty acid compounds make it a great emollient that softens skin, restores and moisturizes. The high antioxidant properties of virgin coconut oil make it great for anti-aging, while its antifungal and antiviral properties help with skin blemishes attributed to sunburn, acne, psoriasis and eczema.
The Bellagio Spa in Las Vegas, Nev., offers the Deep Coconut Surrender, where during the deep tissue treatment, clients are massaged with warm rocks and hot towels, while warm coconut milk is drizzled along the spine and legs (80 minutes, $250).
January 2015 • Les Nouvelles Esthétiques & Spa
lneonline.com • Page 109
organic & wellness | are you nuts?
KUKUI Brought from Asia to the islands, the Kukui nut and tree hold a special place among Polynesians who have used its trunk to build canoes, its oil to make candles and have roasted its flesh for popular relishes. Rich in vitamin A, C and E, which protect against free radicals, and high in essential fatty acids (great for healthy, vibrant skin), its oil also helps relieve dry itchy skin, psoriasis and rosacea.
Ho’oilo House, Lahaina, Hawaii, features the Hope Loa Spa treatment that includes a massage, facial and a scalp treatment with coconut, kukui nut and jojoba oils (2 hours, $205).
Conclude your services with some nutty treats for an extra dose of goodness, and don’t let your clients leave without some at home care products featuring nuts. n
Note: While there are countless skin-healthy benefits to treating your clients with nut-based skin care products, be aware of any food allergies that your client may have.
Spoil your clients with this nutty selection of products and brands: Jindilli • All home care and treatment products (macadamia)
Rhonda Allison • Regenerating Cream • Chocolate Antioxidant Mask (almond)
JINDILLI.COM
RHONDAALLISON.COM
LING Skincare • Imperial Body Scrub (walnut and almond)
ilike • Grape Stem Cell Solutions Rich Moisturizer and Body Lotion • Age Defense Bioflavonoid Eye Cream (coconut)
LINGSKINCARE.COM
Pure Fiji • Face and Body Care line (coconut, macadamia, kukui)
Repêchage • Honey and Almond Scrub REPECHAGE.COM
Sothys • Men’s Soothing After-Shave Balm (macadamia) SOTHYS-USA.COM
SZEPELET.COM
HydroPeptide • HydroPeptide Massage Oil: AntiWrinkle Nourishing Oil (coconut)
Morgan Roy is the owner
Bioelements • Sensitive Skin Cleanser (hazelnut)
HYDROPEPTIDE.COM
pany—their macadamia
BIOELEMENTS.COM/PROS
Éminence Organic Skin Care • Coconut Milk Cleanse • Coconut Sugar Scrub
Matis Paris • Réponse Délicate Cleansing Cream (almond) • Nourishing Balm for Hands and Feet (macadamia)
EMINENCEORGANICS.COM
MYRDM.COM
FarmHouse Fresh • Coconut Beach Scrub
Academie Scientifique de Beauté • Aromatherapie line (almond)
and paste for its own brands of skin care, food
FARMHOUSEFRESHGOODS.COM
MYRDM.COM
macadamia milk—Milkadamia. Visit jindilli.com.
PUREFIJI.COM
of Jindilli, a family-operated macadamia comfarms, processing plant and oil refinery are located in macadamia’s native land, Australia. The Roys oversee the quality of Jindilli’s skin enrichment products—rich lotions such as the Hydra~Opulence that eliminates dry, dull skin tone—from their farms to your spa. Jindilli focuses on the production of macadamia oil oils and beverages, including newly launched
Page 110 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
888.290.6238 szepelet.com
CLEANSING TREAT FarmHouse Fresh’s Whoopie! Cream Body Wash increases skin’s moisture content with sodium PCA, says the company. Featuring a 95 percent natural formula and inspired by the aroma of freshbaked southern whoopie pies, the wash contains: sodium PCA, which boosts skin’s moisture content and prevents moisture loss while washing; aloe, vitamin E; and a blend of extracts to calm sensitive skin.
888.773.9626 farmhousefreshgoods.com
optimal moisturizers Jindilli introduces its latest professional treatment range that includes new macadamia oil based treatment products. The line features a Lime Blossom Body Scrub, Body Nourish, Body Melt, and Gentle Cleansing Milk. Jindilli’s new treatment line has been designed to enhance the existing menus at spas and provide added hydration options, says the company.
855.463.4554 wholesale.jindilli.com
red strong A blend of organic strawberries with natural salicylic acid, the Strawberry Parfait is great for breakouts, says the company. The yogurt powder with lactic acid make for a gentle exfoliation and deep cleansing.
ECOFRIENDLY THERAPIES, SKIN AND SPA PRODUCTS
ilike Organic Skin Care’s ultra sensitive system whipped moisturizer is a lightweight, nourishing moisturizer with organically grown plantago, yarrow, and grapeseed formulated for sensitive skin conditions, says the company. The cream protects skin from environmental toxins, reduces inflammation and soothes irritation.
Organic & Wellness News
winter hydration
buffher.com hello@buffher.com
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Let’s Talk
MAKEUP With Christie Lavigne Director of Skin Care at Oasis Day Spa New York, N.Y.
Christie Lavigne has been the director of skin care at Oasis Day Spa for the past six years. She feels fortunate to be in a position where she can marry her love of healing with her background in human resources. “Being able to provide a service to make people feel and look their best is rewarding at the deepest level.”
IMPLEMENTING MAKEUP INTO A SPA WHEN DID YOU DECIDE TO IMPLEMENT MAKEUP INTO THE SPA? We had thought about bringing in makeup for some time—well over two years. But one day, [a team of professional makeup artists servicing Florida and New York] walked in and everything seemed to come together. WHY DID YOU DECIDE TO IMPLEMENT MAKEUP INTO THE SPA? It seemed like a natural extension of the services we were offering. And in NYC, where you may want to come in and relax and receive a massage or facial, you also have to walk back
into the city and look presentable. Having makeup services allows us to supply that demand to our clients. HOW DID YOU DO IT? We had several meetings about our vision for makeup and makeup services in the spa. We brought [the makeup team] in and had [them] up front, meeting our guests. We offered special introductory rates for clients that wanted to add services onto their other services. WHERE IS YOUR MAKEUP AREA LOCATED? We have two makeup locations in the spa, one of our stations is located in the lobby next to our reception desk. This location is just
with finding something our team truly believed in. The products [we wanted] are hypoallergenic, which goes hand in hand with our wellness services, and nothing is tested on animals, which is very important to our team and our clientele. WHAT ARE THE MOST POPULAR RETAIL ITEMS? Our biggest seller is our […] foundation, it’s highly pigmented so the coverage is flawless. It’s great for all skin types, and with our HD setting powder it looks great in every season. THE SERVICES
used for our Out the Door service. This service is a great add on service after receiving a massage or facial for a quick sprucing up of the face. All of our services offered are performed in a treatment room dedicated to luxury [makeup] applications. Our guests are invited to use the spa facilities and change into a robe for the application.
WHAT KIND OF MAKEUP SERVICES DO YOU OFFER ON THE MENU? We offer a variety of services at Oasis. A unique service that is available is our Out the Door makeup. To extend a client’s pampering and relaxation this service is available as a quick sprucing up of the face after any spa treatment. Our bridal services are offered in house and on location. We offer consultations and trial runs for brides before their big day. We also have airbrush makeup services available, which is what is most recommended for our brides. WHICH SERVICE IS THE MOST POPULAR? Our Evening Glam is the most popular. It’s an application done to enhance features in low lighting.
THE LINE
PROMOTION
HOW DID YOU SELECT YOUR MAKEUP LINE? Oasis was looking for a brand to support in the spa, but struggled
HOW DO YOU PROMOTE YOUR MAKEUP SERVICES? We promote our services on our email blasts to our 130,000+ client
list, also social media, on our website and at any of our many press events. The first few months we offered clients discounts and special services. We […] gave complimentary services to our staff to educate them and give them the knowledge and experience to spread the word. We also began promoting special seasons four-six weeks ahead of time. We meet to discuss specials, marketing ideas and select visuals for our website and press. ARE ESTHETICIANS TRAINED TO PROMOTE MAKEUP SERVICES AFTER EACH TREATMENT? Absolutely! Our whole staff is supporting this new part of our business. Our reception staff wears buttons promoting [makeup] and we are sure to remind our clients that these services are available to them for everyday or special occasions.
REVENUE COMPOSITION
How profitable are makeup services? Makeup at Oasis is a fairly new offering, which took a bit of time and investment to take off. However the payoff has been amazing—not only for the services, but when you add the retail component, it has been a perfect addition. WHERE DOES MAKEUP RANK IN YOUR SPA REVENUE COMPOSITION? We are primarily known as a relaxation day spa, where massage and facials are the base of our business. However makeup services have been well received and will continue to be a growing part of our business. n
Bronzed skin is always in. This spring/summer is no exception, and shows that this must-have look can be achieved without spending countless hours in the sun.
BOLD &
WILD The Makeup Trends Of 2015 by Allyson Harold
The beauty trends of 2015 stimulate an undiscovered world, with techniques
that encourage unique creativity. The inspiration this year is all about nature juxtaposed with jolts of neon that weave seamlessly from spring and summer into autumn and winter. This paints a picture of nature with a power source illuminating electric shocks of color. Soft washes of rose pink botanical gardens are the background for neoprene graphics. This specific pairing allows both ends of the color spectrum to complement one another in a modern way. Each season boasts its favorite colors of nature, putting them on a tasteful display. Colors from spring/summer are intertwined and reinterpreted for autumn/winter, offering a significantly harmonious year.
January 2015 • Les Nouvelles Esthétiques & Spa
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image | bold and wild
LIPS The spring/summer season opens up the first blooming flowers of the year, exhibiting hues of bright tangerine and deep magenta seen on the lips. Spring takes a cue from traditional fall colors by adapting its signature berry red lip color. The application of this unconventional spring color is a bitten or stained look, creating a “just been kissed” appearance. The trend is a take on the ombré lip, which has been gaining traction from season to season, year to year. It’s not the color that makes this trend about spring/summer, but rather the attitude it conveys and the technique used to capture its essence. Soft pinks on the lips add a romantic vibe to the lip trends seen this season, drawing inspiration from the 1960s. The autumn/winter lip palette embraces pale pink, paired with others such as salmon pink and the current “it” color, fuchsia. This transition then gives way to the more familiar autumn tones of burgundy, scarlet and orange red, reminiscent of the 1940s.
The trickle down effect from the fashion world is an important concept to understand when translating these trends for everyday wear. This concept involves modifying the nuances of each trend to fit into the framework of every individual.
EYES Watercolor-like pastels take on a new boost of confidence for the eyes, creating bold and graphic details in spring/summer. Ocean aquas and sky blues are paired together with vivid amethysts that bring the aquatic trend to life. These intense colors sweep across the lid up toward the brow and wrap around the eye in fearless fashion, constructing otherworldly smoky eyes. Approaching this trend with a light touch and a fluffy brush will lend a hand to the whimsical feel. A more daring eyeliner trend has emerged this season, as well. As seen on the runways, satin and leather from clothing have been laser cut in pops of pastel colors and applied as eyeliner that amp up this trend. For an everyday look with the same effect, this trend can be recreated using a combination of pencil, liquid and eye shadow liner. Team this trend up with a neutral palette on the rest of the eyes and face so the pastel is front and center. Winged eyeliner takes on a whole new sophistication in spring/summer 2015. Wings fully enhance the natural eye shape, leaving it more about the eye than a futuristic shape.
To create this look, liquid liner is applied to both the top and bottom lashes in parallel uniform, giving it a modern update. Autumn/winter trends establish a marriage between quintessential jewel tones and more uncommon light and airy colors that have traveled from spring/summer. Mountainous grays and forest greens are speckled with sapphire and purple jewel tones on the eyes, keeping this trend majestic. With the theme of nature still relevant for autumn/winter, colors in mushroom neutral, sky blue and winter white lift the season from darkness.
Page 116 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
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image | bold and wild
FACE
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The lustrous textures of highlight and contour for spring/summer evoke a skin like quality. Fish scale iridescence graces the high planes of perfectly glowing skin. Bronzed skin is always in. This spring/summer is no exception, and shows that this must-have look can be achieved without spending countless hours in the sun. Strategically place golden luminous bronzer on the parts of the face that the sun would naturally bronze. This leaves the skin with a healthy, radiant appearance. Highlighter and bronzer should be melted together to create seamless blending and a flawless finish. Fresh youthful faces and flushed cheeks also fare well in the spring and summer. Rosy colors on the face are placed on the apples of the cheeks for a realistic and demure quality that portrays this trend to its fullest.
Combine a tinted lip with blushing cheeks for a more delicate impression. Autumn/winter trends give perfected skin a whole new meaning as textures change from luminescent to soft and satin. Mixing powder and creamy products reinforce the modern technique used to achieve this ladylike appearance. Start by sweeping taupe powder under the cheekbone, and use a natural concealer as a highlight to enhance the structure of the face. Blending is the secret when working with different consistencies. The face is void of added color this season, leaving behind only hauntingly beautiful skin.
NAILS The idea of customization has taken hold in all areas of life, from iPhone cases to Starbucks drinks and beyond. Nail art is no different. Even though this trend started out in the fashion world, consumers are the driving force behind the movement. The perception that individuality can play out through nail art with no boundaries or limits leaves endless possibilities. This self-expression has helped launch the year’s biggest trend. Page 118 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
image | bold and wild
This season, the nails exhibit an understated beauty with homage to the past, as well as a glimpse into the future of this trend. The elegance of a nude nail takes center stage to any and all designs. The intricacy and artistic design speak louder in composition than vivid color. A twist on the classic French manicure features neon colors on the tips, as if the nails are daintily dipped into glowing paint cans. On the opposite spectrum, pastels are double striped across the tip, deliberately dotted, or cascading color down the nail, showcasing calculated color placement that creates well thought out simplicity. In a tribute to the 1940s, the moon is being highlighted with an updated flare by using sparkles or glitter. Half crescent shapes emerge from the cuticle and side of the nail in variations of muted neons. Futuristic geometric shapes are formed using downplayed neutrals, white, navy and black. Nail accessories adorn the most modest nail beds with tiny bedazzled jewels on selected fingers. The base color can range from striking opaque to naturally nude. Nail accessorizing can be taken to the extreme with nail jewelry, pearls and studs in exaggerated intensity. January 2015 • Les Nouvelles Esthétiques & Spa
Trends from the runway can inspire eccentricity and cultivate the imagination. The trickle down effect from the fashion world is an important concept to understand when translating these trends for everyday wear. This concept involves modifying the nuances of each trend to fit into the framework of every individual. Take a step outside this year and feel encouraged by nature to make every trend perfect for each client’s unique style. n
Allyson Harold is the lead makeup artist and color trend specialist at Mineralogie. She is responsible for training retailers in sales and makeup techniques, as well as predicting trends and developing new products. Harold’s work has been featured in film, print and fashion shows, with technical skills varying from bridal, to fashion, and body painting. Harold’s passion for the profession combined with her specialized training makes her an excellent instructor for clients and professionals alike. lneonline.com • Page 119
THE
FINAL TOUCH
Dispelling the Myth of Post-Treatment Makeup by Caroline Rushworth
For many years
, the spa industry has supported the myth that makeup shouldn’t be applied immediately following a facial treatment. For decades estheticians have succumbed to this idea without any real evidence to support it. The notion often starts during fundamental training at esthetics school, where learning to steam, exfoliate and perform extractions leaves the perception that applying makeup to the skin will lessen the guest’s sensation of having incredibly fresh, clean skin, or that it may clog the pores. The spa guest wants to prolong the results and benefits of the facial for as long as possible, and the perception that makeup will reverse or diminish these benefits has led them to refrain from applying it despite the myth having no real substance.
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image | the final touch
If we think logically, there has never been a justified reason to avoid the application of makeup—especially not mascara, lipstick or lip balm following any facial service, as these simply enhance treatment results by emphasizing the eyes and lips. There is also the issue that some guests simply don’t want to leave the spa and face the world with completely bare skin—it makes them feel naked and exposed. It’s quite common for the guest to scuttle to the restroom and slip out her makeup bag before leaving the spa. Others apply their makeup as soon as they get into their car. Many spa guests schedule their appointments during lunchtime, and they simply don’t want to go back to work barefaced. As makeup evolves, the warnings against applying it after various treatments may not be as valid as once thought, and in fact the application of makeup can increase the benefits of the facial and enhance the immediate results. We must
also address the lost revenue opportunities in retail sales that occur on a daily basis when not applying makeup to all guests receiving a facial service. They are buying their makeup from someone… shouldn’t it be you?
It’s time to change your mindset and reap the benefits that makeup application can bring to your spa and your sales. Modern makeup formulations contain potent active ingredients that are also found in skin care products. Makeup lines are using the term “skin treatment makeup” with increasing frequency. When selecting your brand, do your research to discover a product line that has proven results from daily application. For example, select an age defying foundation that claims a significant diminishing effect on wrinkle depth upon application and long lasting results
Page 122 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
image | the final touch We must also address the lost revenue opportunities in retail sales that occur on a daily basis when not applying makeup to all guests receiving a facial service. They are buying their makeup from someone… shouldn’t it be you? Each guest who receives a facial treatment should be offered the application of two or three products according to their needs. This includes a foundation, concealer, mascara, lipstick and brow pencil. You don’t need to perform a full makeover, just the essential products to enhance the skin’s appearance, as well as those products that form the basis of every woman’s makeup kit. If you apply it to your guest’s skin, you will dramatically increase the potential for retailing the item. Generally speaking, if you stock a professional skin treatment makeup line, it can be applied following the majority of facial treatments offered in most spas. Avoid the application of BB creams following any facial treatment. The use of a suitable protection cream selected for the needs of the skin, an SPF and a targeted foundation will deliver superior results and excellent protection. It provides multiple benefits without clogging pores.
Anti-Aging
The application of a smoothing, age-defying foundation is recommended to continue the benefits of the treatment. A primer helps soften the appearance of fine lines, minimizes pores and creates luminosity. A foundation that has an immediate tensing effect can help smooth the skin and create a more youthful appearance. If the guest is seeking the benefits of an anti-aging treatment, makeup products should be part of the home care recommendation. when applied regularly—or a moisturizing foundation that can provide continuous hydration for up to 8 hours. Liquid and powder foundations—mineral or not—may offer SPF benefits or powerful antioxidants, therefore adding a layer of essential environmental protection for the skin. Makeup should be perceived as an extension of the facial treatment, as it not only offers genuine skin care benefits, but also enhances the appearance of the complexion. Primers, foundations and concealers help fade away imperfections, redness, blemishes and dark circles to create a flawless and radiant complexion, which is the main reason that most guests come to the spa for a facial treatment. Makeup shouldn’t be thought of as a separate entity, but rather the final component of the skin treatment routine. Subsequently, you as the expert esthetician need to embrace the concept of makeup and offer the guest the application of makeup products and recommendation for home care.
January 2015 • Les Nouvelles Esthétiques & Spa
Hydration
The application of hydrating liquid foundation that provides moisture is recommended. If the skin is dehydrated, avoid powders, as they can accentuate the dehydration striations present on the surface of the skin. Select a more glowing hydrating formula that brings radiance and delivers continuous and long lasting moisture to quench the skin. A cream blush and lip balm are also good choices to create a plump, dewy finish.
European/Customized
Just as the choice of facial products is customized to the needs of the skin, so too should the makeup. As you discover what the skin care goals are for the guest, you should link makeup in your recommendation and apply the appropriate makeup products that can help them achieve their desired result. Have
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image | the final touch fun with this, as the options are unlimited and will be determined by your product knowledge of the makeup and confidence level with application. It provides you the opportunity to introduce something new to each of your regular guests each time they visit the spa to receive their facial treatment.
Soothing/Anti-Redness
Following a facial protocol that is targeted to reduce redness and inflammation in the skin, makeup application that can help conceal the redness and soothe the skin is an obvious choice. Primer, foundation and concealer are essential to continue the treatment program.
Brightening
When treating hyperpigmentation, the target is to fade the dark spots as well as brighten and even the complexion. Of course, the application of makeup can enhance the immediate result. The correct use of concealer and the right shade and finish of foundation is key in camouflaging pigmentation.
Microdermabrasion
Makeup application immediately following microdermabrasion is highly recommended. The skin is smoother and has a refreshed appearance. Makeup can enhance the immediate results and add a layer of environmental protection.
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Page 124 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
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permanent makeup professional at our world renowned permanent makeup training center.
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image | the final touch
Peels
Makeup application is dependent on the strength of the peel. For any peel that is added as an enhancement to a facial treatment performed by an esthetician, makeup is recommended. For medical grade peels that cause intense inflammation and peeling for several days, it’s important to hydrate and calm. Lip balm can still be applied, as well as a brow pencil and mascara. There’s always an opportunity to introduce at least one makeup product.
Injectables
Concealer would be an excellent product to apply at the injection site to camouflage the redness that some guests may experience. After Botox injections, you can use makeup immediately, however it is important not to put excessive pressure on the skin or massage the area.
Radiofrequency
There’s no reason why makeup cannot be applied immediately after a non-surgical radiofrequency skin tightening facial treatment. Again, any redness can be concealed with makeup.
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It’s not necessary to stock a myriad of shadows, blushes and pencils at the spa; instead, go for a genuine skin treatment makeup line with essential products with simplicity at their core. Makeup following a facial treatment adds value to the service at a very low cost to the spa, and can be performed by the esthetician in the treatment room with no added time—or it can utilize the skill and time of front desk personnel in the retail/makeup area. If you receive any push back from your guest for the application of a makeup product immediately following the facial treatment, then it’s your responsibility to educate the guest on the benefits it can bring and dispel the myth against post-treatment makeup! n
Enter to win the $65 Giveaway Caroline Rushworth, the director of education for Sothys, is CIDESCO certified and has more than 20 years of experience in the professional skin care industry. She served as director of education for prestigious skin care brands, and is passionate about sharing her knowledge of skin care and contributing to the growth of the industry. As the director of education for Sothys, Rushworth is responsible for developing and implementing the education strategies for the United States, Latin America and the Caribbean.
Page 126 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
easy design China Glaze introduces Fan Manicure Kits with everything needed to create the ultimate brushed nail art look: four colors and a fan, says the company. Available in Turn It Up (with Turned Up Turquoise, Re-fresh Mint, White on White, and Recycle) and Up All Night (includes Coconut Kiss, Shocking Pink, For Audrey and Up All Night).
800.621.9585 chinaglaze.com
NATURAL GLIDE Advanced Mineral Makeup launches eyeliner and lip liner pencils containing pure essential oils, fruit and pigment, says the company. Free of mineral oil, talc, bismuth oxychloride and other harmful toxins, the line is also gluten free and vegan (except for bright pink shades).
Cuccio Colour presents its Pop Your Polish, an ideal way to play up accent nails in a convenient package, says the company. The set includes one opaque color paired with a mini size complementary glitter.
800.762.6245 cuccio.com
tones and purifies Yon-Ka Paris introduces its Eau Micellaire, a cleansing and purifying water that combines expert makeup removing agents and anti-aging prevention elements to capture impurities and remove makeup, says the company. The cleanser provides a fast and luxurious tonic that removes all traces of makeup from the face, eyes and lips with no rinsing required.
800.533.6276 yonkausa.com
January 2015 • Les Nouvelles Esthétiques & Spa
MAKEUP, NAILS, TOOLS AND TRENDS
NAIL TREND
Image News
800.439.9936 advancedmineralmakeup.com
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Calendar of Events
WEST • CENTRAL EDUCATION & ONLINE CLASSES
WEST January 11 PCA Skin Advantage
PCA Skin Chemical Peels: Science & Application by PCA Skin. Seattle, WA. 877.PCA.SKIN.
by PCA Skin. Scottsdale, AZ. 877.PCA.SKIN.
CENTRAL
PCA Skin Advantage
january 11 PCA Skin Advantage by PCA Skin. San Antonio, TX. 877.PCA.SKIN.
by PCA Skin. San Francisco, CA. 877.PCA.SKIN.
PCA Skin Advantage by PCA Skin. Seattle, WA. 877.PCA.SKIN.
January 11-12 Advanced Skin-Tensive Training by Skin Script Skin Care. Tempe, AZ. 480.543.1121
January 25 PCA Skin Chemical Peels: Science & Application by PCA Skin. Los Angeles, CA. 877.PCA.SKIN.
EAST January 11 PCA Skin Advantage by PCA Skin. Fort Lauderdale, FL. 877.PCA.SKIN.
January 25 PCA Skin Advantage by PCA Skin. Atlanta, GA. 877.PCA.SKIN.
PCA Skin Advantage by PCA Skin. New York, NY. 877.PCA.SKIN.
online education ongoing A Deeper Look at Topical Ingredients by PCA Skin. Online Course. pcaskin.com/online-courses Addressing Adolescent Acne by PCA Skin. Online Course. pcaskin.com/online-courses Alternate Therapies by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100.nceacertified.tv/online-ce-activities An In-Depth Look at Melasma by PCA Skin. Online Course. pcaskin.com/online-courses Customizing Daily Care Regimens by PCA Skin. Online Course. pcaskin.com/online-courses
Page 128 • lneonline.com Les Nouvelles Esthétiques & Spa • January 2015
Diminishing Deep Wrinkling by PCA Skin. Online Course. pcaskin.com/online-courses Evening PostInflammatory Hyperpigmentation by PCA Skin. Online Course. pcaskin.com/online-courses Exploring Intrinsic & Extrinsic Aging by PCA Skin. Online Course. pcaskin.com/online-courses HydroPeptide Product Training Webinar by HydroPeptide. Webinars held Mondays at 1 p.m. EST., 12 p.m. CST, 10 a.m. PST. hydropeptide.com/webinars Identifying & Treating Papulopustular Rosacea by PCA Skin. Online Course. pcaskin.com/online-courses Investigating Impaired Barrier Function by PCA Skin. Online Course. pcaskin.com/online-courses
January 2015 • Les Nouvelles Esthétiques & Spa
Laser and Light Therapy by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100.nceacertified.tv/online-ce-activities Medical Esthetics by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100. nceacertified.tv/online-ce-activities NaturaLash Level 1 Online Certification Class by NaturaLash. Online Course. 800.644.1297. naturalash.com/240.html Product Formulations as a Whole by PCA Skin. Online Course. pcaskin.com/online-courses Rosacea: Signs, Symptoms and Subtypes by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100 nceacertified.tv/ online-ce-activities
Scleroderma by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100. nceacertified.tv/ online-ce-activities Shedding Light on UV-induced Hyperpigmentation by PCA Skin. Online Course. pcaskin.com/online-courses Simple Steps to a Booming Business by PCA Skin. Online Course. pcaskin.com/online-courses The International Congress of Esthetics and Spa Miami Beach 2015 March 1-2 • Miami Beach, FL Dallas 2015 April 26-27 • Arlington, TX Long Beach 2015 September 20-21 • Long Beach, CA Philadelphia 2015 October 25-26 • Philadelphia, PA Info: 1.800.471.0229
lneonline.com • Page 129
ADVERTISERS’ INDEX Page Number
Reader Service No.
61............... Altair Instruments.................................................... altairinstruments.com....................................................... 243 124............. Beau Institute of Permanent Cosmetics.................. beauinstitute.com............................................................ 167 99............... Bio Jouvance........................................................... biojouvance.com............................................................ 140 53............... Bioslimming............................................................ bioslimming.com............................................................ 335 6,7.............. Bio-Therapeutic...................................................... bio-therapeutic.com....................................................... 139 101............. 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Equipro................................................................... equipro-bty.com.............................................................. 242 85............... Glymed Plus............................................................ glymedplus.com.............................................................. 303 5................. HydraFacial............................................................. edgesystems.com............................................................ 201 73............... HydroPeptide.......................................................... hydropeptide.com........................................................... 278 69............... ilike.......................................................................... szepelet.com................................................................... 274 ................... The International Congress of Esthetics and Spa: 42,43.......... Miami 2015............................................................. miami.skincareshows.com................................................ 76,77.......... Dallas 2015............................................................. dallas.skincareshows.com................................................ 13............... Lady Burd......................................................................ladyburd.com................................................................. 119 75............... Le Mieux.......................................................................lemieuxcosmetics.com................................................... 294 107............. Lucrèce Physicians’ Aesthetic Research....................lucrece.com.................................................................... .263 9................. PCA Skin.......................................................................pcaskin.com................................................................... 110 83............... Postquam......................................................................postquam.com............................................................... 177 57............... Professional Hair Removal Conference 2015...........phrconline.com 65............... RapidLash.....................................................................rapidlash.com................................................................. 224 95............... Regenesis......................................................................revitalash.com................................................................ 346 117............. Rejuvi Laboratory...........................................................rejuvilab.com.................................................................. 149 118............. Rena Levi........................................................................renaleviskincare.com...................................................... 105 92,93.......... Repêchage....................................................................repechage.com.............................................................. 196 103............. Revitalash......................................................................revitalash.com................................................................ 346 23............... Rhonda Allison...............................................................rhondaallison.com.......................................................... 190 17............... Shira Esthetics......................................................... shiraesthetics.com.......................................................... 249 84............... Silc Skin................................................................... silcskin.com.................................................................... 185 125............. Skin Script RX.......................................................... skinscriptrx.com............................................................. 289 *Les Nouvelles Esthétiques & Spa/American Edition has all publishing rights reserved. Reproduction in part or in whole without written permission by the publisher is prohibited. *Les Nouvelles Esthétiques & Spa/American Edition is protected through Trademark registration in the United States and in foreign countries where Les Nouvelles Esthétiques & Spa/American Edition circulates. The publishers cannot accept responsibility for unsolicited manuscripts. Articles appearing in this journal may not previously have been published elsewhere either inside or outside the United States of America. Exceptions to this rule will be made only by agreement in writing between the author and the editors. The editors reserve the right to edit letters and other submitted materials or omit letters that are considered outside the laws of libel, slander and good taste. Claims and other statements by written and/or advertisement do not necessarily reflect the opinions of the Publisher/Editor of Les Nouvelles Esthétiques & Spa. Les Nouvelles Esthétiques & Spa’s Publisher/Editor assume no responsibility for any and all claims. Publisher is not responsible for any mailing delays beyond our control. *Direct all advertising rate inquiries to: Les Nouvelles Esthétiques & Spa/American Edition, Advertising Department, 3929 Ponce De Leon Blvd., Coral Gables, Florida 33134.
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Your clients and potential customers are asking for Dermapen Treatments more than all other brands put together... make sure you have what they want. Toll Free: (844)4-Dermapen I (844)433 7627 info@dermapenworld.com Say you saw it in LNE & Spa and circle #136 on reader service card