LNE & Spa - April 2015

LNE & Spa—the magazine for skin care and spa professionals April 2015

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APRIL 2015

V o lume 30

Numb e r 4

CONTENTS SKIN

ORGANIC & WELLNESS

Beneath the Waters 10 Serum Savvy 16 Tailored Treatment 26 Skin News 34

Moonlight Children 98 Good Vibrations 102 Organic & Wellness News 112

Good Vibrations page 102

HAIR REMOVAL GUIDE Traditional Waxing Methods Hair Today Gone Tomorrow 46 Sweet Success with Body Sugaring 50 The Art of Threading 51 Understanding Hair Growth Cycles 52 Sanitary Waxing Practices 53 Hair Removal Photo Feature 54

Hair Removal Guide

42

DON’T PULL YOUR HAIR OUT! We’ve got all the techniques, tools and latest trends at your fingertips…

The Finishing Touch page 116

Hair Removal Guide

IMAGE The Dazzle of the Vajazzle 114 The Finishing Touch 116 Image News 126

page 41

Spa of the Month: Adara Medical Spa in Houston, Texas page 58

SPA Spa of the Month 58 Pampering Mom 64 Best Mom Contests 72 Pinterest: The Perfect Place for Mom 74 Spa News 82

EXTRAS 6 128 130

From the Editor Calendar of Events Advertiser Index

BUSINESS LNE & Spa Chat with Charlotte Prescott 84 Man or Machine?

86 Business News 94

Cover Courtesy of Fabio Salsa

Les Nouvelles Esthétiques & Spa, American Edition, (USPS 003-687) (ISSN 1043-9641) is published monthly, 12 times per year and is sold exclusively by subscription. Publisher’s Name: Jean Jacques Legrand, M.D., 3929 Ponce De Leon Blvd., Coral Gables, FL, 33134. Periodical postage paid at Miami, Florida, with additional mailing offices. Postmaster: Send address changes to: Les Nouvelles Esthétiques & Spa, American Edition, 3929 Ponce De Leon Blvd., Coral Gables, Florida 33134, United States Subscription: Annual Rate $45.00 Canada Subscription: $55.00 (American) 1st Class Postage Overseas Subscription: Two years for $140.00 (U.S.) Air Mail Postage

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“What I love about the HydraFacial MD® are the results. It supports and complements the other services that we offer!”

Holleigh Alexander-Ramsey Director of Spa Spa by JW at JW Marriott Houston Downtown

A HydraFacial MD® treatment is performed approximately every 56 seconds Now is your chance to own a HydraFacial MD®. Call now for a special offer! www.hydrafacial.com/mysuccess 800-603-4996 Use promo code: LN04P for more information.

Made in the USA

HydraFacial and HydraFacial MD are registered trademarks of Edge Systems LLC. Edge For Life and My Life. My Time. My Skin. are trademarks of Edge Systems LLC. This product and its use are covered by one or more U.S. and International patents.

Patent info: www.edgeforlife.com/patents. Other U.S. and foreign patents pending. Copyright© 2015 Edge Systems LLC. All rights reserved.

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from the

editor your business, your way...

April has arrived, and spring is in full swing!

This month, our special guide focuses on a timely treatment topic—hair removal. The long beach days and warm temperatures are guaranteed to bring a surge in requests for services to relieve “hairy” situations, as clients seek to de-fuzz and

NO minimum buy in.

smooth their bodies. Starting on page 41, get all the latest de-

A Forward Thinking Skin Care line easily tailored to fit your vision, budget, backbar, and retail.

This issue also addresses one of the most spa-friendly holi-

tails on waxing, sugaring, threading and high-tech treatments.

days of the year—Mother’s Day! Get ideas for premium treatment packages to make the most of the revenue boosting opportunities this holiday offers, including how to utilize one of the hottest social media tools available to promote your Mother’s Day services.

Other trending topics featured in the latest issue of Les Nouvelles Esthétiques & Spa include the latest scoop on customized facials, the use of singing bowls in treatments, promoting a makeup business within your spa, humanizing

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your website and much more!

And later this month, continue to expand your education and build your skills at the trendsetting International Congress of Esthetics and Spa in Dallas on April 26-27, and make sure you join us for great food, music and socializing at our annual BBQ party! We’ll see you there! n

—Amanda Clinton Winter, amanda@lneonline.com

REV080414

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April 2015 • Les Nouvelles Esthétiques & Spa Say you saw it in LNE & Spa and circle #139 on reader service card

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A L L A C C E S S

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V I S I T

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Mary Turner Terri Vinson, BSc.,ASCC

Anna G. Wilhelm Amanda Clinton Winter

April Zangl Tina Zillmann

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BENEATH THE

WATER S SEA CHANGES IN ANTI-AGING? BY

TERRI VINSON

Cosmetic chemist Terri Vinson BSc, Dip Form Chem, Dip.Ed, ASCC, discusses two of the latest ingredients that are used to formulate anti-aging products— both of which have a link to water (salt and fresh).

A s a cosmeceutical formulator, I have access to an amazing array of new ingredients that allows me to create novel anti-aging products, by combining the best new scientific breakthroughs with what nature provides. Formulators have recently been introduced to a couple of ingredients that share a water context. One is a peptide derived from research into the cellular biology of the Hydra or “immortal” jellyfish, and the other a complex sugar derived from synergy between marine bacteria and seaweed. Both anti-aging ingredients have clinical data to support their benefits, and are producing amazing results in skin care formulations.

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I NGRED I ENTS TO WATCH April 2015 • Les Nouvelles Esthétiques & Spa

lneonline.com • Page 11

skin | beneath the waters

JUVELEVEN™ Skin aging—the slowing or loss of the skin’s natural cell functions—occurs as a result of cellular senescence, whereby cells no longer proliferate due to both DNA damage and the inability of DNA repair systems to reverse errors in the genetic code. This results in the appearance of fine lines, uneven tone and texture, dryness and loss of elasticity.

I NGR E D I E NT S T O WAT C H

THUS, IN ORDER TO PROVIDE SKIN REJUVENATION, COSMECEUTICALS MUST TARGET CELLULAR FUNCTIONS THAT PROTECT DNA AND ALSO ENHANCE ITS REPAIR. By investigating the so-called “immortality” of the Hydra jellyfish, scientists have discovered these freshwater organisms are able to replicate their cells with no genetic errors in the DNA—so that the cells have escaped senescence and possess an unlimited lifespan.1 This occurs through the actions of a specific peptide in the cell’s nucleus (forkhead box transcription factor [FOX]), which is able to control cell renewal. Human cells possess a similar peptide called FOXO3A, which both protects DNA and stimulates its repair, to reverse mutations and cell aging. Indeed, FOXO3A is strongly associated with longevity in humans.2 FOXO3A is activated in the presence of cell damage (from factors such as pollution, free radical damage, dietary deficiency, heat, and UV exposure) to repair or destroy the cell through apoptosis (if the damage is irreversible). Both repair and apoptosis occur in order to prevent DNA mutations being passed onto daughter cells.

SO HOW IS THIS RELEVANT TO THE COSMECEUTICAL MARKET? Scientists have successfully replicated FOXO3A activity in the skin with the creation of the hexapeptide Juveleven (Lipotec SAU, Spain).

In vitro, Juveleven “turned back the clock” in skin cells from a 55-year-old woman, resulting in them having the characteristics of cells 10 years younger after 24 hours of treatment with 0.01 mg/mL Juveleven™.3 There was also a statistically significant reduction in senescent cells.

Furthermore, in vivo, there was a statistically significant effect in the reduction of UV-mediated DNA damage compared to irradiated non-treated placebo-treated cells after 24 hours.3 Incorporating Juveleven into cosmeceutical products essentially allows formulators to mimic the activity of FOXO3A, protecting the DNA, reducing senescence, and delaying the visible signs of aging.

Page 12 • lneonline.com

Les Nouvelles Esthétiques & Spa • April 2015

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March 2015 • Les Nouvelles Esthétiques & Spa

Visit our website: www.ladyburd.com

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skin | beneath the waters

PHYCOSACCHARIDE AIG™ The binding of EGF to its receptors is a critical step in this process and Phycosaccharide optimizes that receptor binding.

Consequently, Phycosaccharide enhances the activation of the epidermal stem cells by EGF, and therefore their division. In vitro studies have demonstrate the ability of Phycosaccharide to increase both the number and size of epidermal stem cell colonies grown on fibroblasts—but without affecting the activation or multiplication of adult stem cells. Cut skin explants showed much faster repair with the addition of Phycosaccharide.4

I NGR E D I E NT S T O WAT C H

Phycosaccharide AIG (CODIF Recherche et Nature, France) is a laboratory-produced complex sugar produced by using a marine enzyme to depolymerize membrane polysaccharides from Laminaria digitita, a brown seaweed from the North Atlantic ocean.

When the skin is damaged, Epidermal Growth Factor (EGF) is released by the injured cells and stimulates the division of epidermal skin cells, which in turn divide, produce more EGF, and migrate to the site of and repair the injury.

Page 14 • lneonline.com Les Nouvelles Esthétiques & Spa • March 2015

skin | beneath the waters

In terms of skin aging, the formation of lines and wrinkles involves the same process as during an injury. Thus, by stimulating the activity of epidermal stem cells, Phycosaccharide helps to “reconstruct” the skin, helping to smooth lines and fill in wrinkles.

Another benefit of Phycosaccharide is that it does not affect the adult stem cells, and is highly specific for epidermal stem cells. There has been some controversy about the use of topical growth factors found in many cosmeceutical products; indeed a 2012 article in Scientific American cautioned against the use of nonspecific growth factors directly on the skin.5 In contrast, the action of Phycosaccharide is specifically related to EGF and epidermal skin cells.

Phycosaccharide also has anti-inflammatory properties, and protects Langerhans cells, improving the immune defense of the skin against environmental stress. n

I REGARD JUVELEVEN AND PHYCOSACCHARIDE AS SEA-CHANGE INGREDIENTS, WITH PROVEN ANTI-AGING EFFECTS THAT ARE DIFFERENT FROM WHAT WE’VE SEEN BEFORE. BE ON THE LOOKOUT FOR EITHER INGREDIENTS IN YOUR PROFESSIONAL SKIN CARE PRODUCTS TO PROVIDE YOUR CLIENTS WITH THE LATEST THAT THE WONDERS OF THE SEA AND SCIENCE HAVE TO OFFER. REFERENCES 1.

Martínez DE Mortality patterns suggest lack of senescence in hydra. Exp Gerontol. 1998

May; 33(3):217-25 2.

Bao JM, Song XL, Hong YQ, et al. Association between FOXO3A gene polymorphisms and

human longevity: a meta-analysis. Asian J Androl. 2014 May-Jun; 16(3):446-52.

3.

Data on file, Lipotec

4.

Data on file, CODIF

5.

Jabr F. In the flesh: The embedded Dangers of untested stem cell cosmetics: unapproved

procedures and skin care products endanger consumers and clinical research’ Scientific American. Dec 17, 2012. Available from ULR: http://www.scientificamerican.com/article/stem-cell-cosmetics/

Terri Vinson is the managing director and formulator of Australian cosmeceutical brands, Synergie Skin and Synergie Minerals.

Vinson is considered an expert in the field of cosmeceuticals and is a regular writer for industry publications. With more than 20 years of formulating experience, Vinson, a member of the Australian Society of Cosmetic Chemists and the Australasian Academy of Cosmetic Dermal Science, is at the forefront of the cosmetic industry and seeks to formulate only with the latest in active, ethical and safe ingredients.

lneonline.com • Page 15

A serum doesn’t replace a moisturizer, but boosts anti-aging results and overall skin health when used in combination with other products.

Page 16 • lneonline.com Les Nouvelles Esthétiques & Spa • April 2015

SERUM SAVVY BY

APRIL ZANGL AND ERIN FERRILL

WHAT MAKES SERUMS UNIQUE?

S

erums are a very effective tool for achieving noticeable results in skin care. A highly concentrated blend of active ingredients, a serum is often meant to focus on one specific concern or closely related group of concerns. While it’s true that every product in a skin care routine should contain the correct mix of antioxidants or cell-communicating ingredients, serums don’t have “room” for traditional emollients, thickeners or sunscreen actives like a moisturizer or SPF would.

A serum doesn’t replace a moisturizer, but boosts anti-aging results and overall skin health when used in combination with other products. A thorough skin care regimen requires a well formulated mineral-based sunscreen, an alpha hydroxy acid or beta hydroxy acid product for exfoliation, a gentle cleanser with soothing botanicals and a serum loaded with a mix of synergistic antioxidants and other cell-communicating ingredients.

April 2015 • Les Nouvelles Esthétiques & Spa

lneonline.com • Page 17

skin | serum savvy

TIP

Serums should be applied to clean skin immediately before a moisturizer. Serums are commonly pressed into the skin with the hands to aid in absorption. A common at-home regimen would be applied in the following order:

1 2 3 4

CLEANSE TONE EXFOLIATE MASK

5 6 7 8

SERUM MOISTURIZER SUN PROTECTION MAKEUP

BOTANICAL STEM CELL SERUM GOOD FOR ALL SKIN TYPES

Botanical stem cells are beneficial in a serum as they provide a powerful antioxidant, help mitigate DNA damage and scavenge free radicals. They also provide targeted benefits depending on the variation used.

Echinacea Stem Cell Orange Stem Cell

Gotu Kola Stem Cell Globularia Cordifolia Stem Cell

Helps support hyaluronic acid content within the skin. Important for hydrated, supple skin and naturally declines with age.

Stimulates the skin to produce collagen more like it did at a younger age.

Imparts an age-defying, firming effect on skin.

Helps detoxify skin through the waste filtration process, making skin more resistant to sensitivity.

Page 18 • lneonline.com Les Nouvelles Esthétiques & Spa • April 2015

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skin | serum savvy

RETINOL SERUM Retinol, aka vitamin A, is an antioxidant that can interrupt the free-radical damage process.

Retinol is also effective at managing acne and discoloration. It can be used freely in cosmetics, and includes other effective cosmetic-grade forms of Vitamin A such as retinaldehyde and retinyl palmitate. The entire vitamin A molecule can be broken down into more potent compounds, which are referred to as retinoids.

Retinol Induces epidermal thickening and enhances the expression of cellular retinoic acid-binding protein II (CRABP II) and cellular retinol-binding protein (CRBP) messenger ribonucleic acid (mRNAs) and proteins. This is shown to occur with little irritation, as the carboxyl group (found with retinoic-acid) is replaced by a hydroxyl group. This natural form of vitamin A is converted to retinoic acid.

Retinoids Can be obtained only by prescription and include retinoic acid (also called tretinoin), the active ingredient in Renova and Retin-A.

Retinaldehyde Intermediate compound formed with retinol is oxidized to retinoic acid. Has a faster bioconversion to retinoic acid via a one step process.

Retinyl Palmitate Serves a primary role in cellular storage of vitamin A, and allows the up-regulation of critical proteins necessary for retinol to transport and metabolize with minimal irritation.

GOOD FOR Clients who are beginning to show signs of aging, and may be recommended to someone entering their 40s who is starting to see signs of sagging, thinning skin or pronounced discoloration.

All forms of retinol have similar functions and can help reduce pore size, soften skin, prevent breakouts, even out skin tone, improve cellular turnover and skin texture.

START USING RETINOL IN THE

30s

Concentrations between 0.01% to 1% can be effective at improving the health and appearance of the skin. Retinol is photosensitive, and thus should be worn at night. Skin may peel, flake, turn red and become dry during the initial use, so it’s key that your clients use small amounts every few days until skin builds up a tolerance.

CONTRAINDICATIONS:

Make sure your clients know to discontinue retinol at least several days before a waxing or peel treatment.

Retinol is not considered safe for pregnant or breastfeeding women. People with hypersensitive conditions like rosacea or eczema also shouldn’t use retinol.

Page 20 • lneonline.com Les Nouvelles Esthétiques & Spa • April 2015

Help Turn Back the Effects of Time.

Help restore and transform skin’s youthful glow with Satin Smooth Skin Care™ Serums. All serums can be used together or individually to customize your service for a wide range of skin types. Formulated with powerful antioxidants and packed with beneficial ingredients, including vitamin B3 and anti-aging peptides.

Clarifying Action (Problematic) Stay Calm (Sensitive) Ultra Bloom (Brightening) Youthful Boost (Anti-Aging) Instantly see results for ageless beauty at any age.

VISIT US AT www.satinsmooth.com / www.facebook.com/satinsmooth ©2015 Professional Products Division. 15LI12789

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lneonline.com • Page 21

skin | serum savvy

VITAMIN C SERUM Serums containing vitamin C are beneficial to combat oxidative stress or hyperpigmentation. Vitamin C helps boost healthy collagen production, fades post-breakout red marks, increases effectiveness of sunscreen and reduces inflammation and irritation. Concentrations as low as 0.6% provide antioxidant and anti-aging benefits. Two common forms of vitamin C are:

Ascorbic Acid (aka L-Ascorbic Acid)

Suppresses cutaneous pigmentation. Helps protect skin from UVA and UVB induced damage. Help prevent the gene mutations that cause cancer. Other skin health benefits include improving skin elasticity, decreasing wrinkles by stimulating collagen synthesis, reducing erythema and promoting wound healing.

Magnesium Ascorbyl Phosphate (MAP)

Known to be a particularly stable form of vitamin C, and appropriate for those with sensitive skin as it doesn’t produce the exfoliation effects known to be caused by some other forms of Vitamin C.

GOOD FOR

Clients of any age who are frequently exposed to the sun or have noticeable (or foreseeable) discoloration from sun exposure.

HYALURONIC ACID SERUM Hyaluronic acid is a humectant—it draws hydration to the skin. This naturally occurring hydrator is present in young skin but declines with age, and can hold 70 percent more water than any natural substance. In a professional treatment, hyaluronic acid can be applied alone or with other modalities to improve penetration, including steam or iontophoresis. A hyaluronic acid-based serum should be followed by an application of occlusive cream.

GOOD FOR Oily skin that suffers from dehydrated or dry skin.

A hyaluronic acid serum will help improve the look of skin with fine lines and wrinkles, flaking and a dull complexion.

Page 22 • lneonline.com Les Nouvelles Esthétiques & Spa • April 2015

Introducing

Fine & Thinning Hair Enhancing System RevitaLash Science, RevitaLash Performance ® ®

ReGenesis incorporates the finely calibrated, proprietary technology used by millions worldwide for lash and brow enhancement and beautification. It offers a complete system designed to intensify the natural volume of hair while tending to the needs of a healthy scalp for hair to flourish. ™

Beauty Reborn

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877.909.5274 | revitalash.com

© 2014 Athena Cosmetics, Inc.

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skin | serum savvy

GOOD FOR ALL SKIN TYPES

Oligopeptide-68

PEPTIDE SERUM

Brightening Peptide

A peptide serum can address a wide range of skin concerns from fine lines, wrinkles, to acne and hyperpigmentation, depending on which peptides are incorporated. Peptides are small chains of amino acids that act as cell communicators to signal skin to act healthier and younger. Peptide serums can be introduced into a home regimen to provide a powerful boost to a treatment. They can be used in a professional treatment alone or with other peptide-based products. Repetition is key—layering of multiple applications can amplify results and improve benefit.

Palmitoyl Tripeptide-5 Collagen Boosting Peptide This peptide acts in place of Thrombospondin, a protein that normally allows for the release of Transforming Growth Factor-β (TGF-β) within our skin. TGF-β is imperative for healthy, abundant collagen within the skin, and declines with age. Since Palmitoyl Tripeptide-5 has the ability to facilitate a similar release of TGF-β, healthy collagen production can begin again.

This enzyme-inhibitor peptide helps inhibit the enzyme tyrosinase, responsible for pigment formation and reducing Microphthalmia-Associated Transcription Factor (MATF) gene expression pathways that regulate the actions that cause pigmentation in the skin. By addressing these important factors, Oligopeptide-68 can rapidly equalize skin tone and regulate both genetic and environmental pigmentation.

Palmitoyl-Tripeptide-8 Sensitivity Neutralizing Peptide This tripeptide helps reverse inflammation that has accumulated in skin, soothing irritation and helping to restore a normal skin sensitivity threshold. It neutralizes feelings of sensitivity (tightness, stinging, burning, itching and redness).

Pentapeptide-18

With decades of research supporting the benefits of retinol, Vitamin C, hyaluronic acid and peptides, these established skin care superstars can achieve younger, healthier and more radiant skin for your clients. For best results, recommend each ingredient strategically and as part of a routine that includes protective antioxidants, skin-repairing growth factors and cell-communicating peptides. n

Neuro-Peptide (aka Botox-like peptide) Relaxes the muscle contractions that cause fine lines and deep set wrinkles. Inhibits the release of acetylcholine, the chemical that causes muscle contraction.

April Zangl has been HydroPeptide’s CEO and co-formulator since 2004, and she works closely with HydroPeptide’s scientific advisory board to research new peptides and their benefits. April holds a bachelor of science degree in Health and Wellness Promotion from Brigham Young University.

Erin Ferrill is a licensed esthetician and the national training and development manager for HydroPeptide®.

She prepares, coordinates and conducts on-site and web-based education. Ferrill also serves as a “Look Good Feel Better” program volunteer for the American Cancer Society. Contact her at erinferrill@hotmail.com.

Page 24 • lneonline.com Les Nouvelles Esthétiques & Spa • April 2015

INS TA NTLTS

REOSNEUtrea tmen t on ly - in O

Non-invasive radio and high frequency technology

Booth #117

Fibromas

Cholesterol Deposits

Skin Tags

Cherry Angioma

Milias

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For the rapid treatment of:

Skin Tags, Broken Capillaries, Cholesterol Deposits, Fibromas, Cherry Angiomas, Spider Naevi, Clogged Pores, Milias

Say you saw it in LNE & Spa and circle #230 on reader service card

lamskin.com | 877-761-2722

April 2015 • Les Nouvelles Esthétiques & Spa

lneonline.com • Page 25

CHANGE IS GOOD. JUST LIKE AN EXERCISE ROUTINE, ONE’S SKIN CARE ROUTINE NEEDS TO CHANGE PERIODICALLY IN ORDER TO CONTINUE SEEING RESULTS, AS THE SKIN MAY BECOME ACCUSTOMED TO THE SAME TREATMENT OVER TIME, AND STOP RESPONDING TO THE TREATMENT IN THE SAME WAY.

skin

Tailored

Treatment Creating the Customized Facial

by

Irene Stuckey

H

ow complete is a typical menu of skin care services at a spa? Does the professional wording of the various services they offer have people standing in line with anticipation of these “one of a kind” offerings? In truth, most spa guests will scan over the list of services, which include a narrow range of cookie cutter treatments such as “Exfoliating,” “Anti-aging,” “Deep Cleansing,” “Sensitive Skin,” etc., check out the price, and tell the esthetician which facial they want, and the esthetician simply complies. But does this make any sense? Does the average client truly know what he or she needs? In reality, they may not even know what their skin type is.

Isn’t it your job, as the esthetician, to help them with this by asking questions and analyzing the skin? Yes! YOU are the one that received extensive education and training in professional skin care. That’s why the client is coming to you and spending their money for the benefit of your expertise, after all.

lneonline.com • Page 27

skin | tailored treatment “THE BEST WAY TO COMMUNICATE WITH CLIENTS ABOUT THE VALUE OF THEIR SKIN CARE TREATMENTS AND HOME CARE IS TO EDUCATE THEM”

WHY CUSTOMIZE FACIAL TREATMENTS? Every client is different. Every client’s needs are unique, and thus the perfect treatment for their skin cannot fit into a neat category listed on a preset menu. For example, a client can have dry skin with an acne condition, and thus should not simply be prescribed a “deep cleansing” or “teen” facial targeted specifically to oily/acneic skin, or a moisturizing facial that does not address the acne.

Each session has a distinct purpose. During each treatment, based on every new conversation and analysis of the skin, the esthetician can then choose the appropriate method to obtain the results the client is looking for, as these are likely to change from one session to the next. The condition of the same client’s skin can also change from one session to the next. It may be breaking out one month, then dried out from the effects of extreme climate changes the next.

Every facial should be truly individualized, tailored specifically to the client’s current needs.

Change is good. Just like an exercise routine, one’s skin care routine needs to change periodically in order to continue seeing results, as the skin may become accustomed to the same treatment over time, and stop responding in the same way. In addition, there are so many ingredients to benefit the skin, and they cannot possibly be applied all at once; however they can safely be rotated and used based on the current needs of the client.

THE CONSULTATION AND SKIN ANALYSIS When creating the custom facial for your client, you must consider the products they currently use, allergies, medications, lifestyle and commitment to a skin care routine. Hence, consultation is an essential component of the treatment. As you are questioning your clients on these issues, examine their skin and check for issues such as inflammation, dryness, irritation and acne to mentally formulate their facial.

Page 28 • lneonline.com Les Nouvelles Esthétiques & Spa • April 2015

MULTIPLE modalities

ONE

product line

olive oil

Therapeutic Touch™

arnica extract

Therapeutic Touch is formulated to deliver a lasting glide and clean absorption to suit all types of massage. And the magic of olive oil provides moisturization and nourishment for the skin.

• Paraben Free • No Nut Oils • Unscented • Natural

ARNICA EXTRACT

VISIT US AT THE

ICES Dallas Show AT BOOTHS

112 & 114

NEW! Massage Gel now available!

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™

1245 Home Ave. • Akron, Ohio 44310 I 800.253.6466 I www.performancehealth.com lneonline.com • Page 29

April 2015 • Les Nouvelles Esthétiques & Spa

Performance Health®, Bon Vital’®, Biofreeze®, TheraBand™, the Color Pyramid Design™ and Associated Colors™, Thera°Pearl®, Prossage® and Cramer® trademarks are property of Performance Health

skin | tailored treatment

I recommend incorporating the consultation time into the session, including it in the entire cost.

New clients should be booked for a 90-minute treatment to allow plenty of time to include the consultation, perform the facial, create their home care plan and schedule the next appointment.

In subsequent sessions, no extra time is necessary for the consultation, as any updated information can simply be communicated at the start of the session. However additional time should be buffered into any treatment.

For example, when clients book 60-minute custom facials, it is advisable to block off about 75 minutes to allow for any necessary additional consultation time and sanitizing the room.

CUSTOMIZING HOME CARE Home care is an essential element of skin care, and a customized home care plan should finalize each service. Just like the treatment itself, it should be tailored for each individual and reviewed during each visit. With the guidance of the esthetician, the client becomes educated about their skin care and continues to see results in their skin, increasing the odds that they will keep coming back to you.

Once dialogue has been opened and you have heard your client’s goals, you can begin to formulate a plan of action for working together to achieve them.

NEW CLIENTS SHOULD BE BOOKED FOR A 90-MINUTE TREATMENT TO ALLOW PLENTY OF TIME TO INCLUDE THE CONSULTATION, PERFORM THE FACIAL, CREATE THEIR HOME CARE PLAN AND SCHEDULE THE NEXT APPOINTMENT.

Not many people will commit to a seven-step routine every day. If you prescribe a regimen that’s too complicated your clients may not do it, so it’s important to be practical when you customize their home care plan.

So if a regimen consisting of a cleanser, serum and sunblock is what really appeals to them, then design a simple home care routine for them.

The best way to communicate with clients about the value of their skin care treatments and home care is to educate them. There are so many powerful ingredients that can be used by estheticians, and the client can truly feel empowered when we take the time to explain why certain ingredients are beneficial and why or how to combine other ingredients with it. This also helps them feel as though they are active participants in creating their customized treatments.

BY THE MINUTE I recommend taking an hourly approach to the customized facial. Several years ago I adopted the concept of charging clients for my time rather than service type, and I’ve never looked back. I allow my clients to choose a 30, 60 or 90-minute time slot.

A 30-minute time slot is excellent for lunchtime facials and other mini treatments. A 60-minute session is a more thorough facial treatment that addresses specific concerns.

The 90-minute facial is a more involved treatment with extra elements of relaxation, such as a hand and arm massage. I find that the 60-minute option is definitely the most popular among my clients.

The pricing system I utilize is very simple. The more time a client books, the more value they get for their money: $60 for 30 minutes; $92 for 60 minutes; and $120 for 90 minutes.

Page 30 • lneonline.com Les Nouvelles Esthétiques & Spa • April 2015

REDEFINES YOUR CURVES SLIM, FIRM AND TONE An Absolute Revolution in Body Wraps!

IN SPA BIOSLIMMING WRAP Helps to reduce 1-4cm (1-2.5 inches) per measured area in only 60 mins*!

Dramatically decreases the appearance of fat deposits and cellulite by 47% and helps decrease the appearance of stretch marks.

98% of women saw improvement of “orange peel” skin with a reduction of cellulite in just two weeks.

98% of women observed a decrease of 1 to 2.5 inches per measured area after one treatment.

100% found the treatment pleasant to have.

97% felt a draining sensation.

93% found that their skin was smoother* (*Clinical Study France, Lyon 2012)

BIOSLIMMING TRIO HOMECARE

Your Bioslimming Homecare Prescription to enhance and maintain results

EXCLUSIVELY IN BEAUTY INSTITUTES AND SPAS

100% PARABEN FREE

CUTANEOUS RELIEF SHOWING ANTI-FAT MODE EFFECT

BEFORE

AFTER

Visibly Decreases The Appearance Of Cellulite

bioslimming.com

Provence Cosmetics, Inc. CALL 1 877.700.7775 Say you saw it in LNE & Spa and circle #335 on reader service card

April 2015 • Les Nouvelles Esthétiques & Spa

lneonline.com • Page 31

skin | tailored treatment

C

ESTABLISH A RELATIONSHIP BY THE MINUTE

Say you saw it in LNE & Spa and circle #166 on reader service card

As you work with your client, make an effort to build a personal rapport and try to get them to open up and discuss their lives a little bit. In addition to building trust and a stronger relationship, these conversations beyond the consultation script may also help you uncover valuable information that explains the condition of their skin, which you can use in customizing your treatment and counsel.

GREEN PEEL® herbal peeling 1 product – 3 treatment options. The treatment result is guided by the amount of herbal ingredients. GREEN PEEL® herbal peeling is suitable for almost any type of skin and can solve a vast range of skin problems. Worldwide experience for more than 50 years.

GREEN PEEL® herbal peeling – the Original.

Everyone likes to feel special; this is a universal truth.

Customizing your facial treatments is one way you can offer this gift to your clients, as they know you are giving them individualized attention, rather than just following a scripted treatment protocol. With customized facial treatments, your clients always know that the service they receive is tailored to their individual needs. n

Irene Stuckey has been practicing skin care for more than two decades. Starting her career as a makeup artist at Barney’s New York in the 1990s, her love for skin care soon became her passion. Stuckey joined A Natural Difference Skincare in 2002 and currently serves as the Director of Education for the U.S. She truly enjoys educating other professionals in the industry about result oriented treat-

The power of natural beauty.

Interested? We will gladly send you further information. international@schrammek.de | www.greenpeel.com

ments as well as business building techniques. Stuckey continues to practice esthetics at her wellness spa, A Natural Difference in Wilmington, Del.

Page 32 • lneonline.com Les Nouvelles Esthétiques & Spa • April 2015

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CM

MJ

CJ

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April 2015 • Les Nouvelles Esthétiques & Spa

Say you saw it in LNE & Spa and circle #199 on reader service card

lneonline.com • Page 33

NEW LINE Airelle is a new natural anti-aging skin care line.

Airelle products contain Berrimatrix, a formulation of concentrated blueberry extract with antioxidant levels that are five times higher than average blueberry extracts. The collection includes: Exfoliating Cleanser, Intense Hydrating Repair Complex, Age-Defying Facial Serum, Age-Defying Eye+Lip Treatment, and the Hydrating Manuka Mask.

855.AIR.ELLE airelleskin.com

TURN BACK THE CLOCK Stemology’s Cell Revive Smoothing Serum with StemCore-3 is designed to address wrinkles, fine lines and sagging skin by working to improve skin elasticity, firmness and tightness, says the company. Featuring sea kelp bioferment, griffonia seed extract, pomegranate extract and sweet orange peptides, the serum reduces the appearance of deep wrinkles and decreases nasolabial wrinkling.

SKIN CARE PRODUCTS AND TREATMENTS

SkinNews

866.958.9995 stemologyskincare.com

Visit LNEonline.com for more news

Smooth skin Skincential Sciences’ new Clearista Retexturing Gel contains a scientifically proven and patented formula, says the company. With frequent use, the gel reduces the appearance of a wide range of raised and/or pigmented skin imperfections, including rough skin bumps, dry patches and discoloration.

844.924.3537 clearista.com

all skin tonic Previse SkinCare announces the launch of Nutrify Liposomal Tonic 1-6, a hydrating tonic crafted with professional makeup artists, says the company. The mattifying hydrator helps scavenge free radicals and acts as a key, lightweight barrier to makeup that may contain parabens, triclosan and other skin ingredients.

previsecare.com

Page 34 • lneonline.com Les Nouvelles Esthétiques & Spa • April 2015

April 2015 • Les Nouvelles Esthétiques & Spa

lneonline.com • Page 35

INCLUDED WITH ADMISSION

PRE-CONGRESS saturday, aPrIL 25 NCEA Certified Prep Class STANLEY CUP (1ST FLOOR SHERATON HOTEL) $125.00 NCEA members (Includes 2-DAY ADMISSION to the congress) $149.00 non-members (Includes 2-DAY ADMISSION to the congress) Membership status must be current on day of event No changing classrooms once programs have started Includes: - Complimentary NCEA Certified Records Verification ($175.00 value) - 2-day all inclusive admission to The International Congress of Esthetics and Spa - Certificate of Attendance from The International Congress of Esthetics and Spa

MAIN STAGE LECTURES & DEMOS SUNDAY, APRIL 26

(Convention Center)

9:30 AM OPENING CEREMONY by Michelle D’Allaird-Brenner 9:40 AM EMPOWERING YOUR BODY MIND AND SPIRIT (MOTIVATIONAL) by EuGene Gant 10:10 AM

IS IT ROSACEA OR SENSITIVE SKIN? DO YOU KNOW THE DIFFERENCE? (LECTURE) by Shannon Esau 10:40 AM FIRM AND REJUVENATE: APPLYING MERIDIAN FACIAL MASSAGE TECHNIQUES (DEMO) by Janel Luu 11:20 AM ACNE THERAPY: UNDERSTANDING INTERNAL AND EXTERNAL FACTORS (LECTURE) by Tina Zillman 11:50 AM THE BUSINESS OF EYELASHES: CREATE THE ULTIMATE EYELASHES (DEMO) by Mary Turner

MONDAY, APRIL 27

(Convention Center)

9:30 AM WELCOME CEREMONY by Michelle D’Allaird-Brenner 9:40 AM EMPOWERING YOUR BODY MIND AND SPIRIT: MENTAL CLARITY FOR LONGEVITY (DEMO) by EuGene Gant 10:10 AM DESIGNER FACIALS FOR YOUR INDIVIDUAL CLIENT’S NEEDS (DEMO) by Bella Schneider 10:50 AM

POWER UP! TAKE YOUR CLIENTS’ EXPERIENCE TO THE NEXT LEVEL (LECTURE) by Annet King 11:20 AM THE ANCIENT ART OF FIRE CUPPING (DEMO) by

Anabel de la Vega

12:00 PM WAXING ETIQUETTE FOR ALL (DEMO) by Melissa Black Page 36 • lneonline.com Les Nouvelles Esthétiques & Spa • April 2015

INCLUDED WITH ADMISSION

CONFERENCES SUNDAY, APRIL 26

RETAIL SHOWCASING FOR RETAIL SUCCESS WIN-WIN RETAIL by Susanne Schmaling

MAIN STAGE AREA (CONVENTION CENTER)

2:00 PM 3:30 PM

by Susanne Schmaling

MARKETING

WORLD CUP (SHERATON HOTEL)

2:00 PM 3:30 PM

CONVERTING DISCOUNT TO FULL PRICE CLIENTS by Louis Silberman SMART NAVIGATION IN THE WORLD OF SOCIAL MEDIA by Louis Silberman

MASSAGE

STANLEY CUP (SHERATON HOTEL)

MASSAGE MODALITIES: DIFFERENT STROKES FOR DIFFERENT FOLKS by Teresa Matthews SOAP NOTES: “P” THE MOST NEGLECTED SEGMENT by Teresa Matthews

MEDICAL SPA BUSINESS

2:00 PM 3:30 PM

SUPER BOWL II (SHERATON HOTEL)

EXPANDING YOUR SALON/SPA INTO A MEDICAL SETTING by Alex R. Thiersch HOW TO PARTNER WITH A MEDICAL PROFESSIONAL by Alex R. Thiersch

AIA

2:00 PM 3:30 PM

HALL OF FAME (SHERATON HOTEL)

2:00 PM 3:45 PM

PRO MAKEUP ARTIST WORKSHOP by Allyson Day Harold A PROFESSIONAL’S GUIDE TO BRIDAL MAKEUP by Sadi Brooke Burress

MONDAY, APRIL 27

BUSINESS

WORLD CUP (SHERATON HOTEL)

GENERATE REFERRALS LIKE NOBODY’S BUSINESS by Louis Silberman CREATING MEMBERSHIP TO ATTRACT LOCAL CUSTOMERS by Louis Silberman

WELLNESS DECODING GREENS by Mark Wuttke HEALTHY VS. UNHEALTHY WELLNESS!

STANLEY CUP (SHERATON HOTEL)

2:00 PM 3:30 PM

by Mark Wuttke

IMAGE

MAIN STAGE AREA (CONVENTION CENTER)

2:00 PM 3:30 PM

POST-TREATMENT MAKEUP APPLICATION by Mary Turner EYEBROW EXTENSIONS by Ellie Malmin

AIA

HALL OF FAME (SHERATON HOTEL)

“WELCOME TO XYZ SALON” IS NOT CUSTOMER SERVICE by Michelle De Leon LHR RULES AND REGULATIONS IN TEXAS by Michelle De Leon ` April 2015 • Les Nouvelles Esthétiques & Spa

2:00 PM 3:30 PM

2:00 PM 3:45 PM lneonline.com • Page 37

INCLUDED WITH ADMISSION

PRODUCT FOCUSED TRAINING Sunday, aPRil 26 2:00 - 3:30 Pm

DR. JEFF SkIN CARE • Room m 1-2 (CONVENTION CENTER) Anti-aging Treatment with Stem Cells by Daniel Chan, Ph.D.

PFB VANISh, INC. • Room m 3-4 (CONVENTION CENTER)

Sugar Wax and Full Body Hard Waxing with SkinnyHair Waxes by Stephanie Laynes

HydRaFacial md - EdgE SyStEmS llc • Room m 5 (CONVENTION CENTER) HydraFacial MD® Hands-on Basic Certification by Salena Deihl

CIRCADIA By DR. PUGlIESE • Room m 6 (CONVENTION CENTER) Skin and Aging: What Do We Really Know? by Michael Q. Pugliese

imagE SkincaRE • Room m 7 (CONVENTION CENTER) Pigmentation is the New Wrinkle by Kimberly Saltrese

NATIONAl lASER INSTITUTE • Room m 8 (CONVENTION CENTER)

Add Laser Hair Removal, Photofacial Skin Rejuvenation and Body Contouring to Your Career to Double Your Earning Potential! by Evee Jackson

lE miEux coSmEticS • Room m 9-10 (CONVENTION CENTER)

East Meets West: Secrets of the Ancient Art of Meridian Massage in Facial Rejuvenation by Janel Luu

RhONDA AllISON • Room m 11-12 (CONVENTION CENTER) Minus 10-The Name Says It All! by Shannon Esau

ÉminEncE oRganic Skin caRE • cHamPionS Ball 1

(SHERATON HOTEL)

Experience the Power of Hungarian Massage and Stimulating Actives by Brian Goodwin

BIO JOUVANCE

• cHamPionS Ball 2 (SHERATON HOTEL)

Micro-needle Therapy with Bio Matrix Dermal Filler : Anti-Aging Alternative to Restylane by Sonia Boghosian

dERmawaRE BiotaRgEtEd Skin caRE • cHamPionS Ball 3 “What’s in Your Bottle?” by Dr. Robert Zone & Gül Zone

NElly DE VUyST

(SHERATON HOTEL)

woRld SERiES 1 (SHERATON HOTEL)

Bul’Mask Facial: 5 Facials in ONE! by Karina Rachel Geoffroy

SAIAN NATURAl ClINICAl SkIN CARE • woRld SERiES 2 (SHERATON HOTEL)

Non-Surgical Face Lift, Neck Lift, and Collagen Infusion Therapy Achieved Through Galvanic and Microcurrent Technology and Natural Clinical Peptide Products by Dasha Saian

advancEd minERal makEuP • tRiPlE cRown (SHERATON HOTEL)

How to Increase Your Bottom Line Using Advanced Mineral Makeup by Annie Mayo

m’liS • SuPER Bowl 1 (SHERATON HOTEL)

Beauty Nutrition System to Enhance Skin Care Treatments by Jenny Cutler

glymEd PluS • wimBlEdon (SHERATON HOTEL) Profit Power Peeling by Jenn Paris

dERmatudE • woRld SERiES 1 (SHERATON HOTEL) Dermatude META Therapy by Crystal McElroy

Sunday, aPRil 26 4:00 - 5:30 Pm RElax and wax • Room m 1-2 Relax... Let’s Wax! by Deborah Merhar

(CONVENTION CENTER)

hyDROPEPTIDE • Room m 3-4 (CONVENTION CENTER)

Elements of Beauty BINGO: Uncover the Latest Technologies for the Perfect Regimen by April Zangl

HydRaFacial md - EdgE SyStEmS llc • Room m 5 (CONVENTION CENTER) HydraFacial MD® Hands-On Basic Certification by Salena Deihl

CIRCADIA By DR. PUGlIESE • Room m 6 (CONVENTION CENTER) Age and Acne: Hormonal Influences by Michael Q. Pugliese

imagE SkincaRE • Room m 7 (CONVENTION CENTER) Power Peels by Kimberly Saltrese

Page 38 • lneonline.com Les Nouvelles Esthétiques & Spa • April 2015

INCLUDED WITH ADMISSION

Xteticworld • Room m 8 (CONVENTION CENTER)

Micro-needling Solutions to Repair Signs of Photodamage by Dawn Clifford

FaRmHouse FResH • Room m 9-10 (CONVENTION CENTER) Bring Fresh, New Excitement to Your Spa Menu by Natalie Aston

RHonda allison • Room m 11-12 (CONVENTION CENTER) Insight Into Acids by Shannon Esau

alexandeR’s aestHetics / lycon Wax • cHamPions Ball 1 (SHERATON HOTEL) Brazilian and Full-Body Waxing Techniques by Tiffany Montalbano

dePileve • cHamPions Ball 2 (SHERATON HOTEL)

Brows to Brazilian with the Latest Waxing Techniques by Deanna Henderson

maRtinni Beauty, inc. • cHamPions BallRoom 3

(SHERATON HOTEL)

Microdermabrasion: Past, Present and Future by Mahely Zerquerac

skin FoR liFe • WoRld seRies 1 (SHERATON HOTEL)

Building Successful Skin Therapies with “Microcurrent and Oxygen Infusion” by Freda Mills

cBi laBoRatoRies • WoRld seRies 2 (SHERATON HOTEL)

Cosmetic Chemistry for the Skin Care Professional by Melanie Timms

aestHetics suPPlies By BeRtHa / ciRePil Wax • tRiPle cRoWn (SHERATON HOTEL)

Intimate Brazilian/Bikini Waxing the Cirépil Way! Painful Waxing is a Thing of the Past! by Tina Sharp

aeRolase • suPeR BoWl 1 (SHERATON HOTEL)

New 650-microsecond Aesthetic Laser Technology for the MedSpa by Shana Robles

ligHtstim • WimBledon

(SHERATON HOTEL)

LED Light Therapy: Results and Rewards by Amy Gardner

monday, aPRil 27 2:00 - 3:30 Pm Relax and Wax • Room m 1-2 (CONVENTION CENTER) Relax... Let’s Wax! by Deborah Merhar

PFB vanisH, inc. • Room m 3-4 (CONVENTION CENTER)

Sugar Wax and Full Body Hard Waxing with SkinnyHair Waxes by Stephanie Laynes

oRganic PeRmanent makeuP • Room m 5 (CONVENTION CENTER) Organic Permanent Makeup...What’s the Buzz About? by Lorine Mikheail

image skincaRe • Room m 7 (CONVENTION CENTER) Ingredient Rock Stars by Kimberly Saltrese

FaRmHouse FResH • Room m 9-10

(CONVENTION CENTER)

Éminence oRganic skin caRe

• cHamPions Ball 1 (SHERATON HOTEL)

Bring Fresh, New Excitement to Your Spa Menu by Natalie Aston

Fight Acne and Rosacea Organically and Say no to Chemicals by Brian Goodwin

maxcaRa • cHamPions Ball 2 (SHERATON HOTEL)

Maxcara Semi-permanent Lash Treatment by Deanna Derthick

Bio Jouvance PaRis • cHamPions BallRoom 3 (SHERATON HOTEL)

All you need to know about Radiofrequency and Micro-current: The Latest and Most Affordable Skin Care Technology to Combat Skin Aging by Sonia Boghosian

saian natuRal clinical skin caRe • WoRld seRies 2 (SHERATON HOTEL)

Non-Surgical Face Lift, Neck Lift, and Collagen Infusion Therapy Achieved Through Galvanic and Microcurrent Technology and Natural Clinical Peptide Products by Dasha Saian

aestHetics suPPlie By BeRtHa/ciRePil Wax • tRiPle cRoWn (SHERATON HOTEL)

Intimate Brazilian/Bikini Waxing the Cirépil Way! Painful Waxing is a Thing of the Past! by Tina Sharp

m’lis • suPeR BoWl 1 (SHERATON HOTEL)

All Natural Weight Loss and Cellulite Smoothing by M’lisa Jackson

sPaWaRe soFtWaRe • suPeR BoWl 2 (SHERATON HOTEL)

Real Business Growth Using Social Media and No Effort Automated Marketing Plus the Easy Five Step Selling Process by Blake Rector

maRtinni Beauty, inc. • WimBledon (SHERATON HOTEL)

Learn How to Earn Big $$$ Removing All Types of Skin Imperfections by Mahely Zerquera

April 2015 • Les Nouvelles Esthétiques & Spa

lneonline.com • Page 39

EXHIBITOR LIST 7E MyoLift abi skin care Academie Scientifique de Beaute Accurett Advanced Aesthetics, Inc. Advanced Mineral Makeup Advanced Rejuvenating Concepts Aerolase Corporation Aesthetic Laser Academy & Spa Aesthetics Supplies by Bertha / Cirepil Wax AIA - Aesthetics International Association Alexander’s Aesthetics and Lycon Wax Allegra M. France Altair Instruments Ann Webb Skin Clinic & Institute Associated Skin Care Professionals Athena Beauty Inc Athena Cosmetics Avazzia B & B Belleza and Beauty B & S Beauty Supply, Inc. Bar Skin and Body Beaming White -Teeth Whitening Beaute Tsuru DBA KSK Enterprise Beauty Image Bella Schneider Beauty Bellaire Bio France Lab Bio Jouvance, Inc. BioFreeze Bion Research Skin Care Products Biophotas BioRegenerative Sciences Products Blinc, Inc. BonVital BRS Products Buy Rite Beauty Salon & Spa Equipment Cailyn Cosmetics Candy Coat Beauty CareFree 100% Natural Sunscreen by Rubber Ducky Cass Luxury Shapewear CBI Laboratories Celluma Christina Cosmeceuticals Circadia by Dr. Pugliesse ClearFX Skin Cliona Eternal Beauty Cosmeceuticals International Crown Brush CryoClearRX Depileve Dermapenworld Dermascope Magazine Dermatude Dermaware Bio -Targeted Skin Care Derme & Co DiamondTome DPC International DS Laboratories Dr. Jeff Skin Care Eco - Fin

AS OF MARCH, 2015

Eminence Organic Skin Care Endless Beauty Bands Endo-Systems, LLC Equipro USA, Inc. Evalash Silk Eyelash Extensions Eye Kandy Cosmetics Fake Bake FarmHouse Fresh finipil First Alternatives, LLC Fit Bodywrap Fotona Genesis Biosystems Gleam by Melanie Mills Glymed Plus - Advanced Aesthetics, Inc. Gold Cosmetics & Skincare Grande Lash Grande Naturals Hale Cosmeceuticals Heath & Beauty Connection Hollywood Face Towels, Wraps and Robes HotShotz Reusable Heat Packs Huini Beauty USA., LLC HydraFacial MD - Edge Systems HydroPeptide Hydroplus Image Derm, Inc. Image Skincare Infinity Sun Infra - Slim Body Contouring Intensive Lash and Brow Tint Jenetiqa Professional Skin Care Jindilli Skincare JMT Group KollagenX Kryolan Professional Make-up La Marquise, Inc. Lady Burd Exclusive Private Label Cosmetics, Inc. LashBomb Le Mieux Les Nouvelles Esthetiques and Spa Magazine LightStim Lightwave LED Longmi Lashes By Daniel Matis - Paris M’Lis Magazine Service Outlet Martinni Beauty, Inc. Maxcara MedSkin Dr.Suwelack MerryLaz Aesthetics USA Mesopen Microplane Personal Care Migi Cosmetics Mindful Minerals Mineralogie Mineral Makeup Minkys Eyelash Extensions Monique Mathieu LLC Morphe Brushes National Laser Institute

Nelly De Vuyst Novalash Eyelash Extension Nufree Nutraluxe M.D. LLC Nutra Sonic Organic Permanent Makeup Otto Trading, Inc. PFB Vanish, Inc. Photomedex Premark Health Science Procell Therapies Physiodermie Pulsaderm QL Beauty, Inc. RA for Men RapidLash Regenesis Relax and Wax Rena Levi Skin Care Revitalash Rhonda Allison Rose Micro Solutions Saian Natural Clinical Skin Care SalonWear Sarah USA Cosmetics LLC Satin Smooth Select Marketing & Distribution, Inc. SilcSkin Silhouet-Tone Skin Care Consultants Skin Elegance International

by Synergie Skin Skin Fitness Therapy Skin for Life Skincential Sciences Skinny Hair Wax SkinPHD, Inc. SofTap Permanent Cosmetics Solave Sothys - USA Spa Equip Spa Equipment Direct Spa Manufacturer Direct SpaWare Software Square Sugar Streak Sun Labs TEI Spa Texas Biostetic Instruments The BFF Miracle Body Buffer The HELPcard The Lash Shop @ Skyn Lash Academy The Sleek Brows Academy - Texas Therap Medic, LLC TiZO by Fallene Universal Companies Vital Assist Vitality FX Detoxification Station VitaMix Volcanic Origins Xteticworld

Page 40 • lneonline.com Les Nouvelles Esthétiques & Spa • April 2015

DON’T PULL YOUR HAIR OUT! We’ve got all the techniques, tools and latest trends at your fingertips…

Hair Removal Guide April 2015 • Les Nouvelles Esthétiques & Spa

lneonline.com • Page 41

Traditional Waxing Methods

by Tina Zillmann

Although base formulations of wax are similar, there are significant differences in the benefits and use of each one for the skin. Knowing the best wax for the job can help trim treatment costs, reduce the occurrence of ingrown hair, help prevent infection, and improve client satisfaction.

Page 42 • lneonline.com Les Nouvelles Esthétiques & Spa • April 2015

HAIR REMOVAL guide

April 2015 • Les Nouvelles Esthétiques & Spa

lneonline.com • Page 43

HARD WAX/HOT WAX Hard wax is melted down, applied to the skin and can be pulled from the skin without the use of cloth strips.

It works best when applied evenly and consistently. Size, thickness, and a clean edged application are all important to making the wax manageable and improving client comfort.

In waxing workshops we advocate a “three finger” rule: never pull a region that is greater than three fingers wide and tall.

Wax that is heated in any receptacle (like a wax pot), microwave, or electric range can be classified as hot wax. The warmth of the wax helps soften the follicle, making the waxing process more effective, less painful, and helping to reduce the occurrence of ingrown hair.

Because it is applied directly to the skin, wax should never be discomforting or harmful to the client. Wax should be warmed to a temperature that offers the best consistency and performance for your wax brand.

Pros: It is the preferred solution for eyebrows, lip, chin, underarm, and bikini/Brazilian waxing, because it is gentler than its counterpart, strip or soft wax.

Cons: It is not effective at removing fine hair and is not a cost-effective solution for large areas of the body.

Tips: Climate, altitude, seasonal dispositions, room temperature, amount of wax in the container, and the individual’s body heat may all affect the performance or consistency of the wax. Instead of maintaining a consistent heater temperature, focus on the consistency of the hot wax.

Runny honey—without drips—is usually an ideal consistency. Look at the pour from a new bottle of honey and see how it moves on the tip of a spatula or spoon for reference.

Page 44 • lneonline.com Les Nouvelles Esthétiques & Spa • April 2015

Precaution: As a safety measure always test the wax on the back of your hand or forearm before applying to the client’s skin. If the wax is too cool or hot, measures can be made to correct the temperature and prevent any client discomfort or harm.

the face and body, but may not perform as well as hot wax. Without warmth to improve adhesion to the hair and relax the follicle, cold waxes may need to be reapplied multiple times. This increases the risk of damage to the skin, ingrown hair development, and hair breakage.

How to choose a hard wax:

How to choose a soft wax:

Look for a wax that contains soothing ingredients, doesn’t make the hair shaft break at the surface, is easy to apply, doesn’t break, leaves the skin smooth and has a great grip.

Look for a wax that is easy to use, spreads thin, completely comes off the strip, doesn’t leave a sticky residue and cleans off quickly.

SOFT WAX/COLD WAX Also called strip wax, soft wax is applied as a thin film over the skin and removed with a strip of cloth, spun lace, or pellon. The strip needs to be massaged over the wax to ensure that all the wax adheres to the strip and not the skin.

This makes strip waxing a little more physical for the therapist, and less gentle on the skin in comparison to hard wax.

No heating required. Cold waxes have the ability to be applied to the skin at room temperature and most require a cloth strip for removal. Pressure is needed to adhere the wax to the hair.

Pros: Strip wax can be applied in larger sections than hard wax and uses less product in the process, making it very economical and ideal for large areas of the body (back, legs, arm, chest, and stomach).

Cons: Hair may be more susceptible to breaking with strip wax, and may be attributed to improper temperature or poor technique. Cold wax can be used on

April 2015 • Les Nouvelles Esthétiques & Spa

SCHEDULING AND CLIENTS’ TIPS Clients can improve on their waxing with a few simple measures. First, scheduling waxing services every 4 to 6 weeks helps deliver consistent results and promotes longer, smoother periods without unwanted hair over time.

Exfoliating with a basic body scrub weekly and the day of their waxing service helps remove cellular buildup along the follicle and release ingrown hairs.

After the waxing service, clients should avoid swimming pools, hot tubs, hot showers, and public gyms to help prevent any skin irritation and the possibility of bacterial infection.

How much do you think waxing has changed since the 1980s?

Nearly 30 years ago, in a small Boston esthetic school, I learned about waxing hands on, with hard wax that was heated in a large turkey roaster. I had never heard of, or seen a cold wax or strip wax until the 1990s. More importantly, sanitation measures that improve the skin’s health and deliver long lasting results are revolutionary today in comparison to my educational experience.

In school, my fellow students and I dipped a saucepan into the roaster, wrapped the bottom of the saucepan in foil, and proceeded to wax the client. From eyebrows to bikinis, we used the same wax.

We double dipped our spatula, or used a stainless one because it kept the heat of the wax and extended its use.

At the end of the service, we put the used pieces of hairy wax back into the turkey roaster, melted it down, and filtered the hair the best we could with a colander.

Then we used the recycled wax the next day.

WAXING CONSULTATION Have your client fill out a consultation and answer crucial questions that will let you determine the best plan of action. Ask if the client: - Is taking over the counter and/or prescription drugs - Uses or has recently used glycolic, retinoids, AHAs, BHAs - Has allergies - Has had any reactions to waxing n

Tina Zillmann, an esthetician and licensed hair removal professional, is vice president and director of Skin Rejuvenation Clinique, Inc., and Advanced Rejuvenating Concepts.

She served as the president of the Aesthetic International Association from 2009-2010, and was an advisory board member for the American Electrology Association.

lneonline.com • Page 45

Page 46 • lneonline.com Les Nouvelles Esthétiques & Spa • April 2015

Hair Removal and Technology

by Kristin Groop

Hair removal or reduction has become a very popular esthetic procedure as more and more people seek smooth, hairless bodies. As estheticians, laser technicians and electrologists, we perform these types of services on a daily basis for our clients.

While technology provides very effective hair removal methods, many states have different regulations regarding who can perform these treatments, so check with your state for specific requirements.

April 2015 • Les Nouvelles Esthétiques & Spa

LASERS/IPL For the sake of understanding, it makes sense to group lasers and Intense Pulsed Light (IPL) together because they are both light based treatments and work in virtually the same manner. They are considered by the FDA to be permanent hair reduction— not removal.

• Types of lasers: Long-pulsed ruby (694 nm) Long-pulsed alexandrite (755 nm) Long-pulsed diode (800 to 810 nm) Long-pulsed Nd:YAG (1064 nm) IPL (400 to 1200 nm)

lneonline.com • Page 47

HAIR REMOVAL guide

Hair Today Gone Tomorrow

• Hair color Lasers and IPL target dark hair and are not effective on blonde, grey, or red hair.

• Skin type

HAIR REMOVAL guide

Fair skin. Fitzpatrick skin types I, II and III. Lasers that produce wavelengths of 694 nm, 755 nm, 800 to 810 nm are suitable for lighter skin people as they absorb into melanin well.

Dark skin. Fitzpatrick skin types IV, V and VI. The 1064 nm is better suited since its absorption into melanin isn’t as great.

While some IPL devices may be used on all skin types, caution should be used on very dark clients, and the practitioner should consider using the 1064 nm laser instead.

• Area of coverage Lasers and IPL devices can be used on all body parts, with the exception of inside the peri-orbital rim (eye socket area), under the eyebrows, and inside the nose and ears.

• Settings Settings should be according to the manufacturers’ parameters, and it is essential to perform test spots prior to full treatment. With Fitzpatrick 4-6 skin types, doing test spots and evaluating them over 72 hours is appropriate.

• How it works At the base of each hair follicle lies the bulb of the hair. The bulb contains the highest concentration of melanin.

Because the light from IPL and lasers are attracted to melanin, the bulb is the target for these devices. When the light from the laser or IPL is placed on the skin where the hair is located, the light is absorbed into this bulb and heat is created. This heat destroys or damages the hair and the stem cells

around the bulge, which prevents the now damaged hair follicle from producing a new one.

Caution In addition to the melanin in the hair follicle, the laser light also “sees” the melanin (and pigments of similar colors like a dark tattoo) in the skin equally. In the event a dark skinned person undergoes laser/IPL hair reduction, some amount of the energy could be absorbed into the skin, possibly causing a burn.

Burns can be prevented by taking the person’s skin color into account. By modifying the settings and reducing the energy, darker skinned patients can still be safely treated with IPL and laser.

by heat absorption. This usually revolves in 48 hours.

Hyperpigmentation can also occur in darker skin types. Adverse reactions such as burns or blisters can be minimized by ensuring the client has not had any recent sun exposure (2 weeks) and isn’t wearing makeup or sunless tanner.

• Contraindications Epilepsy, lupus, pregnancy, recent antibiotic use or any other health issues that may be aggravated by light exposure. Clients should not have any heat or sun exposure for a minimum of 48 hours after treatment.

• Treatment time, frequency and price

• Side effects There are common side effects associated with laser/IPL hair reduction such as peri-follicular edema (PFE), which is swelling around the hair follicles caused

Laser/IPL treatment prices range from $50 a treatment for a small area (upper lip) to $300 for a large area (full back). Many spas offer package deals.

Treatments are performed between 4

Page 48 • lneonline.com Les Nouvelles Esthétiques & Spa • April 2015

by practitioners today—galvanic electrolysis, thermolysis, and the blend.

Galvanic electrolysis uses a direct current to destroy the hair through chemical action. Galvanic current will convert the water and salt present in the dermal papilla into a high pH solution, which is capable of destroying the dermal papilla.

Thermolysis uses RF to generate heat into the hair root, which destroys it via electrocoagulation.

Dermaplaning is a unique treatment to remove unwanted facial “peach fuzz” (vellus hair) and exfoliate the stratum corneum at the same time.

• How it works First, the face is cleansed and degreased with alcohol. Then, a sharp surgical blade is moved across the skin at a 45 degree angle in precise strokes.

Treatment time, frequency and price Treatments usually cost between $75-125, take about 30 minutes to perform and are often added to other treatments such as chemical peels. It can be performed every 2 weeks.

• Contraindications

• How it works

to 8 weeks apart. Most clients require four to seven treatments and annual maintenance treatment is needed.

IPL RADIOFREQUENCY The combination of radiofrequency (RF) and IPL allows for the use of less optical energy because of the addition of RF, which permits for safer treatment of a greater range of skin types. Treatment time, frequency and price are comparable to laser/IPL. • SAFETY Practitioners and clients must wear the appropriate eyewear specific to the wavelength of the laser when it is the device of choice, to avoid eye damage.

• ELECTROLYSIS Electrolysis is the only permanent hair removal technique approved by the FDA. It has been practiced since 1875 and there are three types being used April 2015 • Les Nouvelles Esthétiques & Spa

All three methods utilize a sterile metal probe that is narrower in diameter than a hair follicle. The probe is inserted into the opening of the hair follicle until it reaches the base. Electric current is then delivered at the base of the follicle using one of the three recognized modalities of electrolysis.

• Side effects The most common side effect is redness, which is short lived. Recommend that your clients apply a compress of witch hazel after the treatment. Scabs, although rare, may also form in the follicle opening. Advise clients not to pick or scratch them.

Treatment time, frequency and price Pricing tends to be calculated in 15-minute increments, not by body part, and runs from $65-130 an hour.

Most practitioners offer packages as it takes 7 to 12 hours to treat an area, depending on size. Treatments are usually performed weekly. Depending on the client’s hair, genetics, hormones, and health, the electrologist will determine the amount of treatment needed.

Autoimmune diseases, cancer therapy, blood thinners, Accutane, diabetes, open lesions, active shingles, hemophilia, thin or delicate skin and sun, wind or chemically burned skin. Clients taking antibiotics should wait at least a week after completion.

While the old standbys of waxing and shaving still work, technology allows us to deliver great results to our clients. Going from hair to bare is easier than we ever thought! n

Kristin Groop created Esthetic Advisor Laser Academy (EALA) to offer laser and microneedling trainings online and live. Groop is a licensed master esthetician, certified laser technician and instructor. Her EstheCeuticals skin care line is for microneedling and lasers. Reach Groop at 480.656.4481 or at estheticadvisor@gmail.com.

lneonline.com • Page 49

HAIR REMOVAL guide

The blend combines the galvanic and thermolysis currents together in the same probe destroying the dermal papilla by both heat and chemical action.

By blending both modalities, treatment efficacy is improved.

• DERMAPLANING

Sweet Success with Body Sugaring

by Shannon O’Brien

S

ugaring is an art of hair removal that has been around for thousands of years. Originating in the Middle East and used throughout Europe for centuries, this technique is far from new. So why is this modality suddenly getting so much attention in today’s spa market?

a hands-on training of 1 to 2 days or an online course where they must view training modules and pass knowledge based tests. Once the esthetician is certified, it takes a few weeks to master the craft with diligent practice. Once perfected, the esthetician can welcome a whole new segment of happy clientele!

Success is sweet!

who is a novice in sugaring will likely take longer to perform the service than a seasoned pro. A service can last anywhere from 15 to 60 minutes, and the cost typically ranges from $15 (happy trail, lip area) to $120 (full leg).

Body sugaring is making a big impact in our industry; offering this technique will keep your business on the cuttingedge. Providing treatments that keep your clients’ skin as healthy and beautiful as possible will not only lead to pleased clients but also a higher referral rate to your practice. Cheers to sweet business and happy clients! n

HAIR REMOVAL guide

Treatment frequency Unique benefits Sugaring paste is made up of simple, all natural food-grade ingredients—sugar, lemon juice and water.

The natural gentleness of the paste provides a great hair removal alternative for your clients with sensitive skin. It delivers smooth results with little risk of breakage or ingrown hairs.

There are no side effects to sugaring, so you can be confident that you will not harm your client if you perform the technique properly.

For best results, your clients should begin treatments 6 months prior to the date when they would like to see optimal results. It’s important that the first few sugaring sessions be booked fairly close together. The goal is to quickly reduce the overall amount of hair and to soften coarse, stubborn hair.

Regular sugaring treatments ultimately result in a relatively painless, thorough removal of hairs, allow for slower growth of hair and can even lead to permanent hair reduction in some cases.

Technique Sugaring paste, which has the consistency of soft taffy, is spread onto the skin against the direction of hair growth.

The sugar seeps down into the hair follicle and wraps itself around the bulb of the hair. When the sugar paste is flicked off in the direction of hair growth, the entire hair—including the bulb—slides out naturally in the same direction it grows. This method completely removes the entire hair with minimal irritation. The same ball of sugar is used for the entire treatment.

Schedule your sugaring sessions for each client between 4 and 6 weeks apart. For clients who experience faster hair growth, start with removal every 3 weeks, then gradually work it down to 4 and 5 weeks. For those clients who are having their bikini area sugared, recommend that they receive their treatment the week after their menstrual cycle. At this point their hormones have calmed, so it’s the most comfortable time to receive treatment.

Training Time and cost The duration and cost of a sugaring session varies greatly, depending on the body part being treated. A technician

Estheticians who are interested in offering sugaring and order sugaring supplies are required to attend a sugar certification class, which can range from

Shannon O’Brien is a body sugaring educator based in Northern California. She’s been teaching for more than 20 years, and has 13 years of experience working as a licensed esthetician. O’Brien has a passion for sharing the business and art of body sugaring with others. She’s achieved great success as the owner of SugarMama’s Skin Studios in Folsom, Calif.

Page 50 • lneonline.com Les Nouvelles Esthétiques & Spa • April 2015

The Art

of Threading

by Mary Turner

O

ne afternoon while shopping in my local mall, I saw a long line of women that snaked out of a doorway and around the front of a large plate glass, curtain-decorated window.

I craned my neck to see what in the world so many women were standing in line for! Instead of the designer purse or lingerie blowout sale I expected, I realized that they were patiently waiting in line to get “threaded”!

of chemicals, and hence it works well for all skin types and eliminates the risk of a negative reaction to ingredients.

It’s a great option for clients who are allergic to wax or retinoids. The ability of threading to catch the smallest hairs allows for thorough hair removal and provides precise control in shaping eyebrows, creating better definition.

Ingrown hairs are not a risk factor with threading.

Time and cost Technique Threading has been a common method of hair removal in Eastern countries, and is starting to gain popularity in the Western world. This very precise hair removal technique uses a piece of thread, which the practitioner twists and rolls to quickly remove entire rows of hairs from the root, lifting the hair out at the follicle level. Threading catches the finest and tiniest hairs, including “peach fuzz.” In fact, hair only needs to be about 1/16 of an inch long to be threaded! It tends to be performed on small areas of skin on the face rather than body hair, and is most commonly done to shape the eyebrows and remove unwanted hair from the chin, nostrils and upper lip. Hair grows back finer over time after repeated sessions in areas where skin is threaded, due to damage of the hair follicle.

Unique advantages Threading is a completely natural procedure that does not require the use April 2015 • Les Nouvelles Esthétiques & Spa

Threading is not a time consuming or expensive hair removal option. It’s a very cost effective treatment to have in your repertoire, as only a thread is necessary. The following are typical service durations and prices for various parts of the face, and vary significantly based on location: Eyebrow: 5-15 minutes for both eyebrows, $10-$50 Upper lip: 5 minutes, $6-$25 Chin: 5 minutes, $6-$25 Full face: 20-30 minutes, $35-$60

It’s currently still difficult for clients to find practitioners who offer threading treatments, making the demand for those who do all that much higher.

Clients are certainly clamoring for this service, so you may want to consider adding this modality to your esthetic toolbox to stand out from your competitors! n

Finishing touch Finish the service by topping the area with a product to cleanse and soothe the skin. For post care maintenance of eyebrow shape following a threading service, advise clients NOT to pluck their eyebrows between appointments.

Instead, schedule their next appointment for about 2 to 6 weeks away, depending on the speed of their hair growth.

Mary Turner is a day spa and salon owner, author and educator.

She is the owner of Mary Turner Beauty Group, a distribution and education company. For more information visit maryturnerbeauty.com or contact Turner at maryturnersales@gmail.com.

lneonline.com • Page 51

Understanding

Hair Growth Cycles

by Anna G. Wilhelm

HAIR REMOVAL guide

U

nlike other mammals, human hair growth is random—that is, it doesn’t follow any cycle or season to develop and shed. So the hairs of our scalp, arms, legs, eyebrows and lashes (and any other area) can be at different stages of development at any time.

Yet understanding these stages is a must for any spa practitioners in the business of hair, whether it be waxing, tweezing, or zapping (with laser), as it will help them achieve more effective results.

There are three stages to hair growth: Anagen, Catagen, and Telogen.

Anagen or growth phase Most hair follicles, about 85 percent of them, are in the anagen phase, which is the active stage of hair. During this phase, new hair is formed and pushes the club hair (a hair in the resting stage of the growth cycle) up the follicle and out. That active phase can last from 2 to 6 years for scalp hair, but is much shorter for the rest of the body, going from 30 to 45 days (pubic hair will stay in that phase for a bit longer, 3 to 4 months).

It is during that stage that hair follicles will be more receptive to laser treatments, as they are rich in keratinized cells and melanin.

Wax “virgins” will need to come at more frequent intervals at the beginning, as they may go through a temporary increase in hair growth while the body attempts to reset the anagen

phase of dormant cells. Hair that was growing beneath the skin’s surface at the time of service will also start showing quickly. Advise your new clients to come in within 2 to 4 weeks for their next appointments to help remove newly visible hairs.

Genetics, hormones and even the weather (heat) all play a role in the hair growth phase, so people will see different results.

Telogen or resting phase Finally, hair enters the telogen phase, at which time the hair follicle is completely at rest. Pulling hair at this stage will reveal a white material at the root.

Healthy follicles on the scalp will stay in this phase for about 100 days, but the length varies (and usually increases) for hairs on the rest of the body. About 10 to 15 percent of all hairs are in this stage at all times.

Catagen or transitional stage During this phase, hairs stop growing and form the club hair. About 3 to 5 percent of hairs are in this phase that lasts from 10 days to 3 weeks.

Having knowledge of the hair growth cycle allows salon and spa practitioners to truly grasp the importance of multiple treatments to get the results their clients desire. n

th Cycle

ow Hair Gr

Page 52 • lneonline.com Les Nouvelles Esthétiques & Spa • April 2015

Sanitary

Waxing Practices

by Amanda Clinton Winter

C

Don’t double dip!

This highly unsanitary habit involves placing a wax stick back into the wax pot after applying it to a client’s skin, then working from the same pot of wax for the next clients. This exposes the entire pot of wax to possible contamination from the previous client, putting all following clients at risk for infection.

Use only one applicator per swipe on skin, and then throw it away. It cannot be sanitized or re-used. Dip a clean applicator into the pot each time the wax is applied. Alternatively, pour the wax of each client into a small individual metal bowl, and double dip from there, disposing of any leftover wax after the service. Anything disposable must be thrown away after one use; it cannot be disinfected.

April 2015 • Les Nouvelles Esthétiques & Spa

Clean AND sterilize all non-disposable implements Properly sanitize and disinfect all nondisposable implements used in your waxing service between clients. This includes items such as scissors, tweezers and waxing rollers. Disinfection is a separate step from cleaning, and it is essential to do both. Proper cleaning, or sanitizing, involves the total removal of all visible residue from tools and equipment, followed by a complete and thorough rinsing with clean water.

After cleaning, disinfect all metal and reusable instruments with a hospital grade disinfectant to destroy any potentially harmful or infection-causing pathogens.

Different items are cleaned in different ways, and it often depends on what the item is made of and how it is used. All items must be thoroughly rinsed and dried with clean cloth or paper towels prior to putting them into a disinfectant solution. Use the disinfectant as directed.

Wear gloves Your clients’ skin and your bare hands should not come into contact. The nail is a bed of bacteria, and any germs on your hands can be transferred to their skin, and vice versa. Any open wounds on either your hands or your client can expose the other to infection—even a small paper cut! And consider this: If you become infected from one client due to working without gloves and then continue working on other clients without gloves, you are exposing all of your other clients to that infection.

Sanitize YOUR client’s skin It is important that the client’s skin is clean and sanitized prior to a waxing service to get rid of sweat, oil and bacteria. The risk of infection increases if skin is dirty during an invasive service. n

Clean and sterilize all surfaces Just like the non-disposable implements above, every waxing table surface must be cleaned and sterilized between clients. Place a fresh paper on the waxing table for each session, dispose of it and replace with a new

lneonline.com • Page 53

HAIR REMOVAL guide

leanliness is common sense, right?

You would think so, especially in a spa setting, however that unfortunately is not always the case. When it comes to invasive procedures such as waxing, in which hair is pulled out at the root, clients can be especially susceptible to infection. Review your own practices to ensure that you aren’t committing common waxing faux pas that can prevent your clients from having the safest, most sanitary experience possible in your treatment room.

one for every client. Check carefully to ensure that you have removed any stray wax drippings that may have hardened on the table.

GET IN

THEIR HAIR! 5.

4.

2.

1.

1.DREAM WAXERS • Cherry Dream • Cherry Dream Clean dreamwaxers.com

2. REPÊCHAGE

• Seasmooth Artisan Seaweed Wax repechage.com

3.

3. CARON LABORATORIES • Viva Azure Shimmer arcskincare.com

4. OUTBACK ORGANICS • Bush Balm • Post-Wax Spray • Ingrown Hair Serum outbackorganicsusa.com

6.

5. JENETIQA

• Sublime Scrub Ancient Maple & Sugar Scrub jenetiqa.com

6. ACORELLE • Wax Strips • Roll On Cire Orientale • Cire Orientale Corps acorelle.com

Page 54 • lneonline.com Les Nouvelles Esthétiques & Spa • April 2015

Because smooth bodies are in…

9.

11.

12.

7.

8.

7. BIOLAB

• Gel Post-Depilatory • Depilatory Gel • Healing Cream biolab.com

8. ESTHECEUTICALS • Soothing Serum skinstylus-estheceuticals.com

13.

10.

10. SATIN SMOOTH

12. ÉPILLYSS

11. DECLÉOR

13. THALGO

• Ultra Sensitive Zinc Oxide Wax satinsmooth.com

• Aroma Confort declerousa.com

• Chocolate Depilatory Gel thewaxconnection.com

• Concentré Biodépyl Anti-regrowth Soothing thalgousa.com

9. REGENESIS H. OGEL • Permanent Hair Removal Face & Body store.texasbeautyinstitute.com

April 2015 • Les Nouvelles Esthétiques & Spa

lneonline.com • Page 55

… Help your clients with this selection…

5.

2.

1.

1.HAIRAWAY • Brazilian Blue resinebyhairaway.com

2. DURI COSMETICS • Bleached Muslin Epilating Roll • Wooden Applicators duri.com

3.

4.

6.

3. RELAX & WAX

5. EPILFREE

4. MANCINE PROFESSIONAL

6. GIGI

• Get the Bump Outta Here!

• No-Trauma Momma! relaxnwax.com

• Super Thin Formula Wax Pure Olive Oil mancinewax.com

• Body Care Serum Post-Epilation Treatment Kit epilfree.com

• Anesthetic Numbing Spray • Slow Grow Body Oil • No Bump Body Scrub gigispa.com

Page 56 • lneonline.com Les Nouvelles Esthétiques & Spa • April 2015

… of waxes, scrubs, serums, tools and more...

12.

16.

13.

8.

10.

11.

9.

7.

7. MUNDIAL IMPALA

• Straight Tweezers Classic • Stainless Steel Plucking Tweezers mundialimpala.com

8. DEPILÈVE • DNA Mask Wax astaraskincare.com

9. SKINNYHAIR WAX • Low Temperature Depilatory Wax skinfx.ca

15.

14.

11. OUTBACK ORGANICS

14. CLEAN + EASY

12. ILIKE

15. QOSMEDIX

13. ACADÉMIE SCIENTIFIQUE DE BEAUTÉ

16. JINDILLI

• True Blue Strip Wax outbackorganicsusa.com

• Stonecrop Toner szepelet.com

• Méthode Acad' Epil Cream with Hair Regrowth Inhibitor

• Calm Azulene Oil cleanandeasyspa.com

• Slanted Tweezer with Comb qosmedix.com

• Hydra-Opulence jindilli.com

10. LABORATOIRES REYNARD • Argan Oil Lukewarm Wax labreynard.com/en/

April 2015 • Les Nouvelles Esthétiques & Spa

lneonline.com • Page 57

spa | spa of the month

SPA

OF THE

MONTH

ADARA MEDICAL SPA HOUSTON, TEXAS

WH ERE PAMP E R I NG M E ET S T O P M EDI C AL S T A N DARDS by

Nathalie Gouillou

A

s if carved from a pure and pristine iceberg block, its white walls and floors reflecting the light just like the snow shimmers, the Adara Medical Spa welcomes patients in a seemingly frosted sanctuary that embodies professionalism and comfort in a sterile environment.

With less than a year in operation—the locale opened its doors in June 2014—the Adara Medical Spa in Houston, Texas, is the brainchild of the Dermatological Association of Texas, among Houston’s leading dermatological practices. Located adjacent to the Dermatological Association of Texas’ third and latest offices, the Adara Medical Spa offers a private, cozy yet professional atmosphere to allow clients to get the rejuvenating and relaxing treatments they seek.

Page 58 • LNEONLINE.com Les Nouvelles Esthétiques & Spa • April 2015

spa | spa of the month

STAFF With three full time employees on board (the spa contracts their massage therapist), Adara Medical Spa is a finely tuned operation under the watchful eye of Dr. Karan K. Sra, a board certified dermatologist who co-founded Dermatological Association of Texas and Adara Medical Spa. “She oversees all three employees and makes the final decision on everything relating to the spa,” says Randee McDuffie, registered nurse and licensed esthetician who serves as director of esthetics. McDuffie along with Elizabeth Griffin, a licensed esthetician, administer all the consultations, treatments and products. The third employee, Samantha Leyton, CMA, serves as the office manager and receptionist.

TRAINING “Staff is first formally trained by the protocols of the board certified dermatologists of Dermatological Association of Texas,” says McDuffie. “The cosmetic representatives of the treatments and products sold at Adara Medical Spa also train the staff.”

Team members, who meet biweekly, are in constant communication and keep each other in the know using all media available—email, phone, or simply through office chat. “In the biweekly meetings, we address new tactics to differentiate Adara from other medical spas in the Houston area,” says McDuffie.

“In addition, we prepare for the next monthly in-spa event, which always include cosmetic rep appearances, percentage off treatments and products [10 percent], raffle items and swag bags. We are constantly looking to improve our services and products for our clients.”

April 2015 • Les Nouvelles Esthétiques & Spa

LNEONLINE.com • Page 59

spa | spa of the month

PROMOS MARKETING In order to attract clients and encourage them to revisit, Adara Medical Spa works with a local PR agency that handles media relations, social media marketing, community involvement and event marketing. Advertisements are placed in the local monthly Houston magazines and the spa also participates in several Houston area events by offering auction items, including a discount card or products in the takeaway swag bags.

LOYALTY PROGRAM Launched when the spa opened, the loyalty program offers clients who spend $10,000 or more a year invitations to exclusive events, special 10 percent discounts and birthday specials.

In addition to its monthly events, the spa also offers promotions throughout the year, such as holiday discounts in December. Partnerships with local vendors allow the spa to keep its name on locals’ mouth as well. “We use one or two restaurants that always cater our monthly events. We partnered with local lifestyle magazine PaperCity Magazine to host a ‘Morning of Beauty’ event [in February],” says McDuffie. “For the Adara Medical Spa grand opening, we benefited a local Houston Charity, Latin Women’s Initiative, in order to give back to the community and increase awareness of the medical spa.”

EVENTS Adara counts heavily on its monthly events to gain and retain clientele—a ratio of 30 percent men and 70 percent women—as well. In order to prepare for these events, the PR firm creates and distributes an email invitation that is sent to the entire database, creates a Facebook event to bring attention to the post, and drafts a media alert detailing the event to post on event sites and invite media. The Adara’s staff coordinates with the cosmetic reps attending the event and handles the catering, raffle items and swag bags.

“We started these events to bring new clientele into the spa where they can learn more about specific treatments and products during a fun, personalized event,” says McDuffie. “We like them to be smaller, targeted events so that each individual can receive a private consultation. They have been very successful for the spa.”

Page 60 • LNEONLINE.com Les Nouvelles Esthétiques & Spa • April 2015

Did you know just 2 hours of exposure to pollution can deplete antioxidant levels in the skin by as much as 25%?1 The antioxidant level drops by 75% after a week leaving skin nearly defenseless, rapidly accelerating aging. HydroPeptide’s HydroStem+6 Serum is formulated to repair aged skin with 6 botanically-derived stem cells to supplement the skin’s natural antioxidant reserves.

Volumizing peptides optimize essential structural proteins to reduce the appearance of existing fine lines, prevent future wrinkling, restore firmness, and increase elasticity. fu The end result is skin that looks and stays years younger.* 1. Information obtained from “Ozone Potentiates Vitamin E Depletion by Ultraviolet Radiation in the Murine Stratum Corneum.” G. Valacchi, S.U. Weber, C. Luu, C.E. Cross, and L. Packer (2000).

*For best results, apply HydroStem+6 to clean skin and follow with an application of HydroPeptide Solar Defense: Broad Spectrum SPF 30.

GARDENIA

SUPPORTS COLLAGEN PRODUCTION AND INCREASES FIRMNESS

ECHINACEA

INCREASES BOTH HYDRATION AND ELASTICITY

BUDDLEJA

PROTECTS AGAINST SUN DAMAGE

EDELWEISS

PREVENTS LOSS OF HYALURONIC ACID AND IMPROVES HYDRATION

GOTU KOLA

DECREASES INFLAMMATION AND IMPROVES BLOOD FLOW

LILAC

CLEARS AND EVENS SKIN TONE WHILE ASSISTING WITH EVIRONMENTAL PROTECTION

Try HydroStem+6 Today! Speak with a representative at 800.932.9873 to receive samples and a retailer application.

HydroPeptide offers your clients the star treatment with immediate post-facial results and home care regimens that are as effective as they are luxurious.

WWW. HYDROPEPTIDE.COM

April 2015 • Les Nouvelles Esthétiques & Spa Say you saw it in LNE & Spa and circle #278 on reader service card

LNEONLINE.com • Page 61

spa | spa of the month

MENU

adarahouston.com

Aside from offering injectables, laser treatments, and body contouring, Adara Medical Spa also treats its guests to a variety of facials, customized chemical peels, microdermabrasion and massages. Its most popular treatment, the Hydra Facial, is a resurfacing procedure that provides exfoliation, extraction and hydration while infusing antioxidants, peptides and hyaluronic acid (60/90 minutes, $175 face, $225 face/ neck, $350 face/neck/chest).

The Rejuvenating Anti-Aging Facial is a customized facial that showcases the spa’s most advanced anti-aging products and technology to nourish and hydrate skin for increased firmness and elasticity to reduce the appearance of fine lines

and wrinkles (60 minutes, $185). The Swedish Massage uses light to moderate pressure using integrated, long, flowing, relaxing strokes and pressure techniques to soothe away tension (60 minutes, $130).

The Prenatal Massage (Mommy to Be, Hello Baby) is an especially relaxing massage to nurture both mother and baby. Special pillows cradle the guest’s body for comfort (60 minutes, $140). The CoolSculpting procedure is what Adara uses for body contouring. It’s a non invasive procedure that uses advanced cooling technology to gently target and eliminate fat on a patient’s body ($750 small area/$1,500 large area, both for first session).

“We are dedicated to offering top notch service while providing our patients with ease and convenience,” said Dr. Sra. “The decision to open Adara Medical Spa reflects our commitment to serve the needs of our patients.

Providing the best skin care treatments in a calming, modern environment.” n

FACTS 1401 Binz Street Suite 250, Houston, TX 77004 Launched in June 2014 and owned by the Dermatological Association of Texas • Four treatment rooms • Two consultation rooms • One registered nurse and licensed esthetician • One licensed esthetician • One office manager and receptionist PRODUCT LINES USED AND RETAILED: Adara’s own private line, Elta MD, SkinCeuticals, SkinMedica, Revision, GloMinerals, Neotensil

SIGNATURE TREATMENTS • Rejuvenating Anti-Aging Facial • Red Carpet Radiance Facial

• Adara Signature Facial • Prenatal Massage

REVENUE COMPOSITION: • 90 percent procedures

• 10 percent retail

Nathalie Gouillou is the associate editor at Les Nouvelles Esthétiques & Spa. A former news print reporter, she has been a writer for more than 10 years. She holds a bachelor’s degree in Communication and Print Journalism and a master’s degree in International Relations. Contact her at nathalie@lneonline.com.

Page 62 • LNEONLINE.com Les Nouvelles Esthétiques & Spa • April 2015

THE LOOK OF

AGELESS BEAUTY Nothing says youthful beauty like dramatic lashes and bold brows.

Get the look at revitalash.com 877.909.5274

RevitaLash Advanced not available in California. ©2014 Athena Cosmetics, Inc. ®

April 2015 • Les Nouvelles Esthétiques & Spa

Say you saw it in LNE & Spa and circle #346 on reader service card

LNEONLINE.com • Page 63

Mom

PAMPERING

Five Great

Mother’s Day Packages

by Caroline

M

Canetti

other’s Day isn’t just a time to give thanks to mothers, it’s the second biggest revenue-generating holiday for day spas. So let’s take a look at five great Mother’s Day packages for this profitable day of the year.

Page 64 • LNEONLINE.com

April 2015 • Les Nouvelles Esthétiques & Spa

LNEONLINE.com • Page 65

spa

milk + honey spa Austin, Texas

The Mother of All Spa Retreats 6 hours, $499

Seasonal scrub, steam and massage, lux facial and brow wax, lux manicure and pedicure, salon blowout, and makeup application.

“We create special packages for Mother’s Day based on services our moms enjoy throughout the year. We always include a mommy and me package, a mom-to-be or new mom package as a lot of clients are celebrating people who are pregnant. Our packages have 5-12 percent discount on services usually. The key is to offer a variety of packages at several price points. We have seven packages that range from $149 to the highest The Mother of All Spa Retreats [detailed above],” says Summer Langhorne, general manager at milk + honey spa.

PROMOTION:

“We spread the word on all of our social media, via email, and this is one of the three times a year that we do a postcard mailer. We’ll take our list and narrow it down by proximity to the spa and distribute it that way as well,” Langhorne says.

EXTRAS: “We have a theme color for this mailer each year, so we use that color in the spa and since our concierge staff can wear what they want, we have them wear that theme color too,” she says.

Page 66 • LNEONLINE.com Les Nouvelles Esthétiques & Spa • April 2015

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spa

Blu Water Spa & Salon Kensington, Md.

Mother & Daughter Day of Beauty 3.5 hours, $240 p/person

60-minute Swedish massage, 60-minute oxygen facial, manicure, and pedicure.

“We put together a package that allows the mothers to enjoy more than three hours of relaxation. They have the option to add other services such as blow dry and makeup and they also have the option to take a break in between services to have lunch and some wine as well,” says Carla Goycochea, manager of Blu Water Spa & Salon.

PROMOTION:

“Our Mother’s Day specials are sent out to our clients through marketing emails sent a couple of times before as a reminder and the day of, to congratulate all mothers. They’re also posted on our website, Facebook, Twitter, Instagram, and Pinterest. Our Mother’s Day Specials material gets printed with Mother’s Day graphics i.e. pink or red paper, pictures of mothers with their kids, etc.,” Goycochea says.

EXTRAS: “For Mother’s Day, gorgeous bouquets of natural red and pink roses decorate our spa concierge area and our meditation room. In addition, we always have candles lit up,” she says.

Mom-To-Be Package

Tamara Spa + Wellness Farmington Hills, Mich.

1.5 hours, $180

60-minute massage, 30-minute leg massage and foot refresher, and access to the indoor swimming pool.

“We have four Mother’s Day packages available ranging from the mom-tobe package to the Four Generation Mother’s Day Spa Package for $750. We make the day special by giving her a rose when she walks in the room, and for the mothers and daughters who come in together they have the option to have their massages and manicures and pedicures in the same room,” says Tamara Friedman, owner of Tamara Spa + Wellness.

PROMOTION:

“I send out a press release to media and personally call the press myself to follow-up. Publicists cost an arm and a leg, so I save money there. Of course, I also send an email to let clients know of our specials and promote them on social media and in the spa,” Friedman says.

EXTRAS: “We ask every woman who walks into the spa if they would like their photo taken and we post it on Instagram and Facebook, and they usually share it on theirs as well, which is a fun thing to do but also a great way to build our audience. We also have last-minute gift ideas in the retail section, such as jewelry, and send everyone home with little chocolate kisses and a thank you,” she says.

Page 68 • LNEONLINE.com Les Nouvelles Esthétiques & Spa • April 2015

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spa

Contour Day Spa Plantation, Fla.

Mother Daughter Day 2.5 hours, $149 p/person

50-minute Swedish massage in the VIP suite, hand paraffin treatments, spa manicures and pedicures.

“Along with our Mother Daughter Day, we also offer the Happy Birthday Mom package for $281 each, which includes a manicure, pedicure, 80-minute hot stone massage, and a 80-minute anti-aging contour facial of their choice,” says Fanit Panofsky, owner of Contour Day Spa.

PROMOTION:

“We run a television commercial and do radio advertising, and to keep the cost down we do five days prior to Mother’s Day and exclude the weekend. Our budget for both is $3,000 for the five days. We also create a 24/36 poster as well as an 8.5 by 11-inch frame and place it in all of the bathrooms, waiting room, and coffee area for in-spa signage leading up to the holiday. Of course, we send an email to our clients and promote it on Facebook,” Panofsky says.

EXTRAS: “We decorate the spa with flowers and ‘Happy Mother’s Day’ signs and give the mothers who come in a rose to help them feel special,” she says.

Mother Nurture Spa Package 95 minutes, $185 60-minute massage (Swedish, deep tissue, or pregnancy), full body dry brush exfoliation, light body wrap, hot herbal steam towel treatment, food hydration treatment.

Viva Day Spa Austin, Texas

“We always offer several Mother’s Day specials with Mother Nurture being one of our most popular packages. Our spa really focuses on mothers and prenatal massage,” says Shannon Mouser, co-owner of Viva Day Spa.

PROMOTION:

“In addition to an email blast, promotion on the website and social media, we also have a relationship with a local OB/GYN who is a client and talks about our prenatal massages to their pregnant clients and we get a lot of referrals that way. We also do a social media contest with a storyline, such as #loveyourmother, and ask for people to tell us what their mother means to them. We pick a winner and give away a package,” says Mouser.

EXTRAS: “With this package, we serve them tea and chocolates. And, in our retail section, we stock up on gifts for mom, such as bath products and scrubs. We have cute cupcake-shaped bath products that dissolve and jewelry for a local designer. We also serve cupcakes for our clients that day,” she adds. n Page 70 • LNEONLINE.com Les Nouvelles Esthétiques & Spa • April 2015

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spa | best mom contests

Best Mom CONTESTS by

Carrie Ann Buckingham

A great way to celebrate the spirit of Mother’s Day and to drum up more business for your spa is to host a contest to award a deserving mother a day of pampering. milk + honey spa in Austin, Texas, and Tamara Spa + Wellness in Farmington Hills, Mich., have had success with their “Mother’s Day Makeover” and “My Mom Is the Best” contests.

“Clients nominate a mother who needs some uplifting to win a Mommy Makeover. We receive an outpouring of inspirational letters with heart-wrenching stories about moms who have had a hard time, who have gone through some kind of struggle and are in need of some pampering,” says Summer Langhorne, general manager at milk + honey spa.

The spa runs a huge marketing campaign starting in April asking for submissions on their web page and social media. “Our leadership team reads through every letter and chooses a winner and the person nominating the mom gets to announce it to the winner,” she explains.

Everyone who enters will receive a discount—about 30 percent usually— on a spa package for themselves as well. It’s a great way to introduce a lot of people to the spa.

The winning mother receives a day of pampering that lasts about 3.5 hours and includes a haircut and color, a massage or facial, manicure, pedicure, and makeup application.

Tamara Spa + Wellness promotes their “My Mom Is the Best” contest via a press release to the media and through their typical channels—website, newsletter, and social media—also asking for clients to nominate a mother deserving of a day of pampering in 75 words or less. “Our local media is very supportive of this. The newspaper puts an announcement in the events section and we receive a ton of letters that way.

We’ll do a press release on the winner and if the mom’s story is inspiring, the paper often writes a story too. It’s great publicity, and we do this on our own without a publicist,” says owner Tamara Friedman.

Tamara Spa + Wellness’s winning mother receives a classic European facial, herbal hand paraffin treatment, 25-minute Swedish body massage, and a spa manicure and pedicure. “Also, everyone who enters will receives a discount—about 30 percent usually—on a spa package for themselves as well. It’s a great way to introduce a lot of people to the spa,” she says. n

Page 72 • LNEONLINE.com Les Nouvelles Esthétiques & Spa • April 2015

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Page 74 • LNEONLINE.com Les Nouvelles Esthétiques & Spa • April 2015

Pinterest and the Pinterest logo are trademarks of Cold Brew Labs, Inc. and are in no way affiliated to Les Nouvelles Esthétiques & Spa Magazine.

MOM HOW TO PROMOTE YOUR MOTHER’S DAY TREATMENTS WITH PINTEREST

by

Caroline Canetti

E

ighty percent of Pinterest’s 70 million users are women, so promoting your Mother’s Day services on this social media outlet is a must-do marketing tool for your spa. If adding yet another social media outlet to regularly update sounds daunting, don’t fret. It’s actually one of the easiest to use, and one of the most spa-friendly social platforms available. Our experts explain how to get started, optimize your page, what to pin, when to pin, and how to showcase your services and gifts for mom this holiday.

April 2015 • Les Nouvelles Esthétiques & Spa

LNEONLINE.com • Page 75

spa | pinterest: the perfect place for mom

GETTING STARTED “To begin, begin,” advises Marisa Tom, marketing manager at milk + honey spa in Austin, Texas. “Just get started— you can always refine your boards later, nothing is set in stone. Pinterest lets brands and companies explore and build upon a creative and visual outlet, more so than on other platforms, and I think that is a great asset to have. The behavior of Pinterest users suggest that this is the platform used the most during downtime, and if you can make an impression, even subtly, that’s a win for marketing initiatives big and small.”

SETTING UP YOUR ACCOUNT Beginning is actually quite simple.

Jeremy DeWeese, director of engagement at Social Experts, shares the following advice: Sign up as a business account [vs. a personal account] on Pinterest, and make sure to use the “Pin It” button on every image you have to promote the services on the company website.

You definitely want to link each promotional image to your website services page so users can easily buy services or products from you.

Sign up for the “Promoted Pins” that are in the first phase right now so you can get an edge on other spas by advertising your service on Pinterest.

Really watch your Pinterest analytics to see what people are looking at the most on your Pinterest Page—and do more of that!

Equally as important as setting up your account is creating an “About” section in the spa’s profile, containing the spa’s name, city, state, website address, and an inviting description. Ummelina International Day Spa, with locations in Seattle and Yakima, Wash., has a description that reads, “We have traveled the globe to prepare for your arrival, seeking the best natural products and treatments available.”

Meghann Lawrence, Ummelina’s Chief of Operations, says to make sure your account settings are set to automatically share each new image you pin to your Facebook and Twitter. “I love Pinterest for that exact reason—you can hit all your main social media at once. I use BudURL to create our own shortcut links because it has a great dashboard so you can see where the traffic is coming from,” she says.

To further drive clients to Pinterest, milk + honey uses a “follow” button in their monthly newsletter, at the footer of our spa and salon websites, and at the footer of every post on their blog.

“As we continue to increase and diversify the content on our blog, The Partisan, we will push our newer posts to Pinterest, as well as link our favorite sites to our Pinterest boards. We want to share the link love, but also keep it as non-spammy as possible,” says Tom.

The behavior of Pinterest users suggest that this is the platform used the most during downtime.

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spa | pinterest: the perfect place for mom

CREATING PINBOARDS

under the topic of flowers, sweet quotes, or famous women depicted with their children.

The uniting theme is that we want the imagery to be simultaneously aspirational and inspirational—a place where they understand that this isn’t purely a promotional ploy, that this is a place where we truly are celebrating amazing, strong mothers and motherlike figures,” says Tom. Ummelina creates different boards for nearly every service they provide (i.e., Natural

Nails, Skin Care Rituals, Massage & Body Care, Wax It, and more), but also inspirational boards that relate to their mission philosophy (i.e., Your Home Fused with Spa & Nature, Natural Remedies, etc.). “Be consistent with your branding,” Tom adds. At Blu Water Day Spa & Salon in Kensington, Md., manager Carla Goycochea is using Pinterest to market their Mother’s Day specials for the first time this year. “We plan to create a separate pinboard with a distinctive title.”

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To get the most out of the holiday, spas can start with pinboards titled “Mother’s Day Specials” and “Mother’s Day Gifts” to promote services, gift cards, and retail items. Descriptions should include the price and a link to the spa’s web page. You can even add Book It buttons. It’s key to use hashtags with your spa’s name in it, as well as generic hashtags with your city, such as “Austin day spa” or “Austin skin care.”

(For more information on hash tags, check out “How to Use Hashtags on Facebook and Twitter” in the May 2014 edition of Les Nouvelles Esthétiques & Spa.) Mix up your pinboards that are intended to generate bookings and revenue with pinboards that simply celebrate mothers and springtime. “I generally look for (and pin) beautiful images, whether that falls squarely

Page 78 • LNEONLINE.com Les Nouvelles Esthétiques & Spa • April 2015

April 2015 • Les Nouvelles Esthétiques & Spa

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spa | pinterest: the perfect place for mom For example, All about Mom, Mother’s Day Feast (with springtime recipes), What a Mom Wants, or Get it for Your Momma for gift ideas of retail items we sell at the spa.”

It’s not just a great social media outlet to showcase your goods, but to sell them as well. A recent survey of Pinterest users reported that 47 percent of online shoppers bought something as a result of a Pinterest recommendation. Including prices and a link to the spa website is essential.

CHOOSING PINS

It’s not just a great social media outlet to showcase your goods, but to sell them as well. pre-natal care for expectant moms, or tips on how to pamper mom.

Also, pinning other users’ pins offers a lot of content that you don’t have to create yourself, and is a great way to build your audience. Spas can pin from the manufacturers of the products they carry, from websites with information on ingredients used in their treatments, and users with inspirational springtime or Mother’s Day sayings.

Don’t be afraid to get addicted to Pinterest. “Unlike other platforms where you might be hesitant to ‘post’ too much and inundate followers, the sky’s the limit here,” says Tom. “Don’t hold back. Pin to your heart’s content and give your boards the look and feel you’re aiming for.” Happy pinning! n

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Unlike other social media outlets, Pinterest is all about strong images.

Businesses post more professional product shots than “selfies” of employees, as is custom for the other image-heavy social site, Instagram.

This doesn’t mean you have to hire a professional photographer to update your Pinterest page each time; sim-

ply use the photos you already have on your website, product shots from your vendors, and pins for other likeminded sites.

“We would pin lots of spa gift related ideas like packages, individual services (explaining why mom would want it/need it), skin care products, makeup products, or any product we consider a mother could use. Also, we could pin about healthy tips for mothers, useful tips for working mothers, organization/planning tips for mothers with multiple children, etc. But always in a direction to make it all about mom, to pamper her, love her and care for her,” says Goycochea. Ummelina makes a point to pin images with useful information right on the pin so clients can learn about ingredients, skin care, or basic health tips. “In our board, Natural Remedies, Herbs and Garden, we have, for example, 11 benefits of water or what tea tree oil is used for,” says Lawrence. Ideas for Mother’s Day can include how moms can de-stress,

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April 2015 • Les Nouvelles Esthétiques & Spa

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LNEONLINE.com • Page 81

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LNE & SPA

CHAT

With Charlotte Prescott

Director of Spa & Fitness at the Biltmore Hotel, Coral Gables, Fla.

If I weren’t a spa director I would be a foreign diplomat, and my first job out of college took me to a spa, and the rest is history.

What is your favorite quote?

“Success is a mixture of having a flair for the thing that you are doing; knowing that it is not enough, that you have got to have hard work and a certain sense of purpose.” Margaret Thatcher

How do you manage stress that work brings into your life?

Giving myself reminders that I love my job and I’m grateful really does help me to navigate through work related stress.

Can you define the concept of your spa?

Our spa philosophy is to embrace a slower pace and give yourself time for rejuvenation of the mind and body.

Whether the guest is seeking healing, innovation or simply in need of pampering and indulgence, we honor the guest’s gift of time to themselves, and are grateful they take this time with us.

Can you give us a breakdown of your spa’s revenue composition?

Our spa service revenue accounts for 66 percent of the business, salon is 16 percent and retail 17 percent.

How many employees do you have?

We have about 60 employees in the spa and another 40 in fitness.

How do you select the people who are going to be working with you?

I’m looking for talent and passion. I’m looking for team members who want to grow with us, […] I am also looking for that connection they will have with our property and our guests.

How do you train the staff?

The months leading up to our high season is the time frame we refer to as our “training season.” This is the time of the year that we put great focus on new service and product training, as well as invite our vendor partners to support these trainings. We do have periodic training throughout the year (as well as regular staff meetings) but do the majority of the training dur-

Page 84 • lneonline.com Les Nouvelles Esthétiques & Spa • April 2015

nection with the guests makes them feel recognized as an individual and not a transaction. We work hard to note guests’ preferences and act upon them.

Where is the retail area located? ing this period. This allows the team to focus on learning and professional development, when business levels are a little lower.

Marketing and special events?

We do a lot of initiatives locally as well as online. We love hosting special events and promotions in the spa, and usually have several highlights each month. We plan at least two months out, and for high season, and around special holidays, sometimes even further in advance.

How do you keep local customers loyal?

We always have some sort of special event or promotion going on, so we use those offerings as opportunities to invite the guests back (whether it’s upon checkout or with a follow up phone call). Also, the personal conApril 2015 • Les Nouvelles Esthétiques & Spa

Our spa boutique is in the spa, just past our check-in desk. All our spa guests have to walk through the space both on their way in to the spa and on the way out… it’s a great size space, so we host a lot of trunk shows and special events in the space, so there’s quite a bit of activity to capture everyone’s interest.

What are your retail goals?

I want our guests to leave the spa with professional guidance and knowledge to address their concerns. […] Our talented team members have so much to share, and can really make a difference in our guests’ day-to-day routines. My retail goals are based on offering an extension of the spa experience for the guest to take home…

What incentives do you have for your staff to reach retail goals?

Our team receives a nice commission on retail sales, but on top of

that we are always doing some sort of incentive or contest for the team.

We change the incentives regularly and have fun with them to keep it fresh and entertaining. Some of our contests are team oriented and others reward individual performers. We also listen to what motivates our team members as individuals… not everyone is motivated by the same prizes, the key for us is to play with it and keep it fresh! n

The Biltmore Spa & Fitness at the Biltmore Hotel • 14 treatment rooms, including two couples suites • One Zen Suite (reserved to host private spa parties or for couples experiences) • Hair and nail salon • 10,000-square-foot state of the art fitness center • Favorite treatment: Journey to Guavonia, which includes a raw cane sugar scrub, milk bath soak and a relaxing massage as an ode to the Biltmore’s history, which sits on land that used to be a guava farm.

lneonline.com • Page 85

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business

MAN

OR

MACHINE? Building Trust by Developing an

Online Personality

by Louis

Silberman

So, you have a website? Congratulations! Thanks to a number of no- or lowcost website creation tools, even the least techie among us can enjoy an online presence.

It’s an important place to highlight the services you offer and tell the world not just about your business but also about yourself.

However, many websites stick to a sort of cookie-cutter design that’s perfectly functional but not very interesting or personal. When was the last time you really looked at your website, as though you were a first-time visitor and potential client? How does yours look and feel compared to others? In a sea of websites, what makes consumers feel connected to yours?

April 2015 • Les Nouvelles Esthétiques & Spa

lneonline.com • Page 87

business | man or machine

Appeal to emotions. An “About Us” page is a good starting point.

WHY IS HUMANIZING YOUR WEBSITE IMPORTANT? The Internet has changed our world quickly and dramatically. It’s also changed the way we conduct business. We rely less on face-to-face introductions, and instead look to search engines to tell us where we should spend our money and efforts. While this saves us time, it lacks a certain human component.

Consumers still want a peek at the person behind the business being advertised. Do they really exist? Is it a legitimate business? What do they have in common with us?

Humanizing your website reassures consumers that you’re indeed real, trustworthy and someone with whom they’d like to do business. Good websites (those that provide necessary information as well as some humanization aspect) typically provide the following:

A virtual workplace tour or invitation to “stop by.”

An “About Us/Me” page with history and owner bio(s).

Consumer testimonials.

These are all steps in the right direction. But we want to take your website from good to great, creating not just an online identity but a real personality that resonates with your client, making them feel connected to you both individually and on-screen.

BUILDING AN ONLINE PERSONALITY Once you have the basics of your website down, it’s time to add human elements. Here are some tips to get you started:

1

APPEAL TO EMOTIONS. An “About Us” page

is a good starting point. Sharing a video or personal stories allows you to connect further with audience members through common interests (they already have an interest in what your business represents if they’re visiting your website). Expand on that interest by talking about how you started your business, how it’s grown or how you want it to grow, how you interact with clients and why you’re passionate about your business.

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SEE YOU AT ICES DALLAS, APRIL 26 & 27 - BOOTH #522 PHILADELPHIA, OCTOBER 25 & 26

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lneonline.com • Page 89

business | man or machine

C

M

Y

CM

MY

CY CMY

Skin has many faces® Competent in skin care and problem solving

K

2

RESPOND TO YOUR READERS. Take the

time to see what’s being said on social media and respond in a professional, thoughtful way, keeping track of which pages or articles are getting the most views and what your audience might be saying to you directly. If someone asks a question, go the extra mile to reach out to that person directly. If they email you or fill out a “Contact Us” form, respond to them within 24 hours. Or, if resources are available, consider a live chat format.

3

OFFER A NO-EXCUSES GUARANTEE.

Starbucks is famous for their version of this guarantee: “Your drink should be perfect, every time. If not, let us know and we’ll make it right.” It tells the client in advance that they’ll be happy with their purchase, no matter what.

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This dermatologically conceptualised skincare series makes it possible to offer special treatment concepts for every skin type in the salon booth, alongside effective skincare products for use at home.

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4

BLOG REGULARLY AND CONSISTENTLY.

Blogs can show your fun (or serious) side, and they allow you to express your thoughts and feelings about industry happenings. However, there are a lot of mediocre blogs that are slapped together for the sake of getting something—anything—“out there” in the hopes of improving search engine results.

While Google and other search engines might appreciate your efforts, you probably won’t attract a regular or loyal reader (a.k.a. potential client), and isn’t that the point? A blog doesn’t have to be lengthy or complicated but it should be interesting, relevant, edited and spell-checked. It should be 300 to 600 words. If you have permission, let your reader know when your latest blog is available by email, Twitter or text.

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tm

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business | man or machine

6

ANTICIPATE AND OVERCOME CONSUMER OBJECTIONS. In a perfect business setting, there

7

ROUND OUT YOUR RESUME BY HELPING OTHERS, TOO. If you think about it, your website

8

BE NEWSWORTHY. Staying active and well con-

would be no objections because you consistently offer a superior product or service! But every business has at least one or two things that trigger hesitation. Maybe it’s price, uncertainty about the service itself or the results it can offer, or maybe even fear of pain. A well-written FAQ page and/ or plenty of client testimonials are excellent opportunities to address potential roadblocks, overcome objections and reassure the client that you’ll take excellent care of them.

Using both words and video, let your client know exactly how your services and/or products are unique, different or special.

5

INCLUDE PERSONAL BIOS OF YOU AND/ OR YOUR STAFF. This is your chance to let your

client know who you are as an individual, a real live person who happens to run a great business. Include some details about where you grew up, your family, pets, hobbies and community involvement. Add a nice headshot too. These days, bios without photos are considered highly suspicious.

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is really your resume and your reader is your potential employer. Employers like to see well-rounded resumes including your involvement in community activities, fundraisers and nonprofit organizations. This is a win-win situation: You’re helping others, and you are perceived as a more compassionate person/company. Pictures from these types of events are equally important for an added human element.

nected in your community also provides opportunities to get mentioned in print and digital newspaper, industryspecific magazine articles, interviews and even local television stations. Providing links to all of these mediums confirms your involvement and lets your client know that you’re well respected in your field.

HAVE FUN WITH IT Adding human touches to your website makes it a more enjoyable experience not only for yourself but also for your reader and ultimately, your consumer. This is more than just another item on your To Do List. Have fun with the process and enjoy the personal and financial rewards of better connections with your clients. n

Louis Silberman is president and founder of National Laser Institute, the largest cosmetic laser and medical esthetic training center in North America. He is an expert in medical esthetics, medical spa owner, nationally recognized author, marketing speaker and business consultant. Silberman created the sixth most visited pharmacy website with 500,000 visitors per month, and was a semi-finalist for the Ernst and Young Entrepreneur of the Year Award 2014. He can be contacted at 800.982.6817 or louis@nlionline.com.

Page 92 • lneonline.com Les Nouvelles Esthétiques & Spa • April 2015

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REVOLUTIONARY PATENT Osmosis Pür Medical Skincare has secured the first official patent for topical and internal protein oxidation repair, says the company.

Osmosis’ Restore Immune Repair Elixir (internal) and Rescue Epidermal Repair Serum (topical) work to lighten melasma, hyperpigmentation, whiten teeth, target acne, slow aging and more.

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COMMERCE, TRADE, INDUSTRY AND PEOPLE

BusinessNews

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B.Bronz Sunless proudly announces its new partnership with The Miss America Organization, as the official spray tanning provider of the organization.

“The Miss America Organization gives us an incredible platform [...] to also educate young women about safe tanning and skin care,” said Kelly Richardson, president and company founder of B. Bronz Sunless.

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NEW CEO PCA SKIN announces Michael Larrain as chief executive officer. Larrain joins PCA SKIN after more than two decades with top beauty, health and wellness brands.

His background in developing and expanding national brands aligns with PCA SKIN’s long standing record of growth and to drive PCA’s next phase of expansion, says the company.

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new additions Circadia announced the addition to its practice of Mariamar Masso, LE, and Andre Henson, MBA, who together bring more than 40 years of combined business, business coaching, customer service and wellness experience. They are to be the facility’s new client care specialists.

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April 2015 • Les Nouvelles Esthétiques & Spa Say Say you you saw saw it it in in LNE LNE & & Spa Spa and and circle circle #303 #338 on on reader reader service service card card

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lneonline.com • Page 97

children Full Moon Yoga and Meditation

by EuGene Gant

I

n today’s fast paced world, where technology reigns and human connections lacks, ancient practices have increasingly come to be regarded as the answer to modern man’s woes—and meditation as the key to attaining balance and happiness. Introducing full moon yoga and meditation at your spa, combining the power of meditation with that of the magnetic white orb, could be just what your clients were looking for: a time to stop and reconnect with the universe, just like our ancestors have done for generations. It doesn’t have to be an extravagant and time-consuming endeavor, and it can be offered indoors or out with whatever yoga practice you choose to follow—no matter where you and your clients are, the energy of the full moon is sure to get to you.

Ancestral Attraction From the beginning of time, man has been staring at the sky, his body, mind and spirit drawn to that bright orb, which shape and distance seemingly changed throughout the

month. He marveled at the moon’s magnetic attraction, it’s power over the oceans, and endowed our planet’s satellite—it’s cold, white light—with divine properties.

Worshipped by many civilizations, it’s symbolism today remains strong. The earth’s partial obscuration of the moon at all times, except during the full moon, has come to represent the imperfect human condition—it’s only when the moon is free of obstruction, some believe, that man’s soul, itself liberated, can truly flow and grow.

Light, Love and Power There’s the deep belief that by meditating on a full moon, people can truly connect with themselves, open their hearts to the universe and channel light, love and power to humanity—a deep spiritual experience. It’s about absorbing the energy of the moon, deep breaths that oxygenate the body and mind, and instilling goodness, peace and love into hearts.

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organic & wellness | moonlight children

A Time to Release and Renew The full moon is a time to release, cleanse and renew the human psyche and physical body. Many women have their “moon cycle” during full moon phases, and many children are born during this time as well. The moon’s magnetism pulls all the waters of the earth, including the waters within the human body.

Monthly Community I offer full moon meditations on the beach and within the walls of a spa in Miami Beach, Fla. Regardless of the locale, what truly matters is the gathering of people, moonlight children, who come together monthly as a community to receive the silcskin_ad-collette.pdf 1 3/6/15 1:39 PM benefits that the white orb has to offer—and as that com-

munity creates itself, loyal clients come to be as well. Resort spas and those lucky ones located near the ocean, can have their clients gather on the beach, kick off their shoes, connect with the sand and Mother Earth, all while allowing the soothing sound of waves crashing on the shore to relax and open their spirits. Have yoga mats or blankets ready on the beach positioned to create a circle, your clients facing the ocean, their eyes and body ready to embrace the full moon (you can also instruct them to bring their own).

An outdoor garden or terrace will certainly make do and allow your clients to breathe the fresh air as well.

Indoors, the experience will be just as magical, and clients are sure to feel the group’s energy, which will charge the space with a positive feeling that’ll linger for days after the meditation. Start off with a powerful intention to release unwanted mental or emotional patterns. Be sure to check which horoscope the moon is in for that month to better grasp what energy it’s projecting. From there, begin your yoga practice to open the body, heart and mind to initiate the releasing process. I suggest you find uplifting mantra songs that everyone can sing to bring the group dynamic higher and closer, as singing soothes the mind and uplifts the spirits. Close the meditation by having everyone hold hands, agree on letting go and keep this healthy frame of mind. It’s wellness services at their purest at the spa. Enjoy! n

Full Moon at Spas Around the World Spa Ojai at Ojai Valley Inn & Spa, Ojai, Calif., offers outdoor Full Moon Yoga. Space is limited to 40 people ($35).

C

M

The Spa at Terranea in Rancho Palos Verdes, Calif., gathers hundreds of participants for their Seaside and Full Moon Yoga ($20).

Y

CM

MY

CY

K

Say you saw it in LNE & Spa and circle #185 on reader service card

CMY

The Spa at Sharq Village & Spa, Doha, Qatar, offers an indoor Full Moon Yoga and Meditation class in their yoga room ($17).

Talise Spa at Madinat Jumeirah Dubai invites their guests to a Full Moon Yoga session on the beach featuring classical music ($33).

EuGene Gant has been a student of divine spiritual wisdom for more than 15 years. As a certified meditation teacher, Naam Yoga therapist, and Harmonyum Healing practitioner, Gant combines advanced breath techniques, movement, and plenty of laughs for the spirit and heart.

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GOOD VIBRATIONS THE POWER OF TIBETAN SINGING BOWLS

BY

CÉSAR TEJEDOR

F

or centuries, Tibetan singing bowls have been used for therapeutic purposes by healers, monks and shamans.

Engravings and archaeological remains confirm that they already existed around 400 B.C. In Buddhist monasteries around the Himalayas, the use of singing bowls was very common during meditation practices, in which the aim was to achieve a balanced body, mind and spirit. Within Tibetan tantric medicine, singing bowls, bells,

April 2015 • Les Nouvelles Esthétiques & Spa

trumpets, gongs and the voice (reciting mantras) were all used in order to induce well-being and harmony. According to traditional practices, sound healing with singing bowls should focus on the physical, mental and energetic (and in some cases spiritual) levels of the human being.

Although the use of singing bowls may seem like a simple tapping of bowls, the technique has far more foundation and intention to it than meets the eye.

lneonline.com • Page 103

organic & wellness | good vibrations

HEALING THROUGH VIBRATIONS To better understand how the singing bowls actually work on the body and mind, imagine a human body from within.

It consists of different systems (urogenital, nervous, muscular, etc.). Each system consists of a group of organs (heart, lungs, skin), and each organ is composed of a group of tissues (epithelial, connective, muscle and nervous). These tissues are made up of a group of cells (nerve cells, osteoblasts, adipose cells, etc.), which are made up of molecules that consist of atoms. The atoms, which are the foundation of everything, are composed of protons, neutrons and electrons.

Atoms are constantly vibrating, which means that if everything in the universe is made up of atoms, all things that surround us (alive or not) also vibrate. So each atom, cell, tissue and organ has a natural vibrational frequency. When this frequency is not in balance, the system will not work properly, and this produces sickness or discomfort on a mental, physical, energetic and/or spiritual level. But if we are able to rebalance this frequency, we will be able to restore the state of health at any of these levels.

With the vibrations produced by the singing bowls, we can alter the vibrational frequencies of the body, and reinstate health and well-being.

Some of the most prestigious spas and wellness retreats all around the world are including the use of these wonderful sound healing instruments in their menus.

Different singing bowl exercises and methods target distinct levels of the human organism. Some have more physical effects (for example, if we use large bowls during the sound bath), while others focus more on the energy level (the Chakras), the mental state (if combined with meditation) or the spiritual aspects (through Tantric practice).

One must become familiar with these wonderful instruments to appreciate the theoretical concepts behind their use; simply playing the bowls without any specific intention or insight is like performing a massage without any knowledge of human anatomy, physiology and pathology. Naturally, a Tibetan singing bowl massage without foundations can be very pleasant, but its effects will be rather superficial.

SEE THE PROTOCOL ON PAGE 106!

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The Tibetan singing bowl experience fits well into today’s spa and wellness scene, because with the combination of the proper elements, it can treat the body, mind and energy level at the same time, making any treatment more complete and powerful. This protocol is perfect for creating a relaxing atmosphere, inducing the client into a meditative state and harmonizing the Chakras.

For a full description of the protocol for each of the chakras, visit LNEonline.com

POSITION OF THE CLIENT: Supine (face up), with arms extended alongside the body, spine straight, lower limbs together and extended. A complete singing bowl session is normally done on a mat or futon, but it can also be done while the client is on a massage or treatment table.

PROCESS: This 20-minute protocol is often done as a complement to various spa, wellness and beauty treatments.

Depending on the client´s needs, it can be performed at the beginning of a treatment, as a farewell ritual at the conclusion (any type of body treatment) or even in the middle of a treatment (during the waiting time of a body wrap or a facial mask).

CONTRAINDICATIONS: None, however the bowl should never be played too close to the ears.

AROUND THE BODY: Hold the bowl with one hand and play it (between four and six inches distance from the client´s body and 12 inches from the ears) while you move it in a clockwise direction around the client. Starting at the right foot, move up along the right side of the body to the head and go down to the left foot along the left side of the body. Repeat exactly the same process in a counterclockwise direction.

BENEFITS: Stabilizes, cleans and improves the free flow of energy around the body. The clockwise direction works on the masculine energy, and the counterclockwise works on the feminine energy of the body; both are essential on all human beings. This first sequence creates soft vibrations and soothing sounds that promote relaxation and induce the client into a meditative state.

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IN ACTION: Tibetan Singing Bowl Protocol

organic & wellness | good vibrations

THE CLOCKWISE DIRECTION WORKS ON THE MASCULINE ENERGY, AND THE COUNTERCLOCKWISE WORKS ON THE FEMININE ENERGY OF THE BODY; BOTH ARE ESSENTIAL ON ALL HUMAN BEINGS. THIS FIRST SEQUENCE CREATES SOFT VIBRATIONS AND SOOTHING SOUNDS THAT PROMOTE RELAXATION AND INDUCE THE CLIENT INTO A MEDITATIVE STATE.

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organic & wellness | good vibrations

April 2015 • Les Nouvelles Esthétiques & Spa

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organic & wellness | good vibrations Offering Tibetan singing bowl treatments in your spa does not require a large investment and can easily be incorporated in the following three principal ways:

1

AS A COMPLIMENTARY RITUAL TO OTHER TREATMENTS

The renowned Six Senses Spas, creators of award-winning and exceptional guest experiences, are known for their holistic spa menus. They recently created a signature Singing Bowl Ritual to commence and conclude every treatment. This additional element of their services has a relaxing and harmonizing effect, and induces the client into a state of pseudo-meditation in an atmosphere of tranquility and comfort.

2

AS A STAND-ALONE TREATMENT THROUGH A VISITING PRACTITIONER

Inviting external wellness experts to offer their treatments at your spa is an evolving spa business trend in 2015. The Chiva Som of Thailand, an acclaimed destination spa and luxury healing resort, recently invited a sound healer to offer their guests the option to try out the different singing bowl experience in their spa with the re-programming Signature Energy (70 minutes, $250), which is performed in a deeply

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relaxed, semi-awakened state of mind. Vibration therapy tools such as crystal bowls, Tibetan singing bowls and tuning forks were set up around a massage table. The healer employed these instruments to facilitate and transcend the client’s consciousness into a deeper meditative state, sending vibrational energy through the body.

3

AS AN ESSENTIAL COMPONENT OF A LARGER TREATMENT

Introducing the Tibetan singing bowl treatments as a component to a larger wellness treatment is another terrific way to refresh your menu. The Four Seasons at Kuda Huraa (Maldives) offers the Tranquil Healing Ritual (2 hours 30 minutes, $395).

A muscle soothing herbal poultice massage is followed by the targeted use of the Tibetan singing bowls to balance the body´s energy centers in this relaxing treatment, which concludes with a calming marma point massage for the face and scalp.

Their evening Harmonise treatment (2 hours 30 minutes, $600) is a balancing ritual that includes a Tropical Magnolia Body Ritual, Night Sky Facial and the healing vibrations of Tibetan singing bowls “to synchronise the body’s natural rhythms, harmonising body, mind and spirit.”

Some of the most prestigious spas and wellness retreats all around the world are including the use of these wonderful sound healing instruments in their menus. The integration of body, energy and mind in a single treatment creates a unique experience that is difficult to explain with words alone, however the great effect they have on our clients is not. Anyone who experiences the power of the Tibetan singing bowls will definitely want to come back to repeat the experience!

Be among the first to include the next big thing in wellness on your treatment menu—offer your guests an unforgettable and restorative experience with Tibetan singing bowls! n

César Tejedor is the founder and CEO of Massage Around the World, a company that provides high quality massage courses for therapists, as well as training and consulting for spas. He is also the

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author of 19 spa training books and the creator of an online Tibetan singing bowl massage course.

Tejedor offers his expertise as a visiting practitioner, spa trainer and speaker at international conferences. For more information, visit massagearoundtheworld.com or contact him at info@massagearoundtheworld.com.

Beau Institute founder Rose Marie Beauchemin

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ECOFRIENDLY THERAPIES, SKIN AND SPA PRODUCTS

Organic & Wellness News

nature’s gifts

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La Bella Figura Beauty launches three skin tonics designed to target and repair damaged, difficult and sensitive skin. The Damaged Skin Tonic, Sensitive Skin Tonic and Difficult Skin Tonic feature helichrysum, chamomilecalendula, and rose cardamon.

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uplifting creams FarmHouse Fresh introduces its Rainbow Road Hand and Body Shea Butter Creams with refreshing notes of Bartlett pear and coconut. “Rainbow Road hand and body creams are a great gift for someone going through a rocky patch in life or traveling on a really rough road,” says Shannon McLinden, CEO of FarmHouse Fresh. “It’s meant to bring happiness and lighten the spirit.”

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ORANGE IS IN Odacité introduces its Wild Carrot Serum meant to uplift your clients’ glow from winter to spring, says the company. Loaded with beta-carotene, the serum brings radiance back to skin within weeks of treatment. The oil is obtained by pressing the seeds of wild carrots.

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brighten up Repêchage’s Biolight Frost Bright Eye Contour Gel is a unique combination of brightening and cooling ingredients that provide a long lasting, lifting and de-puffing effect, says the company. The gel cools and freshens up skin around the eye area and reduces fine lines.

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Page 112 • lneonline.com Les Nouvelles Esthétiques & Spa • April 2015

DIAMONDTOME THE NEXT GENERATION

CONTINUING THE EVOLUTION OF SKIN RESURFACING, ALTAIR INSTRUMENTS IS PROUD TO INTRODUCE THE NEXT GENERATION IN CRYSTAL FREE MICRODERMABRASION. USING THE HYDROPLUS TECHNIQUE COMBINES DRY EXFOLIATION FOLLOWED BY SERUM INFUSION TO CREATE THE MOST EFFECTIVE SKIN REJUVENATION TREATMENT.

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image

The

Dazzle of the

Vajazzle by

Melissa Black

A Vajazzle is essentially a service in which a waxing technician adorns a waxed or shaved vagina with crystals, glitter or other decoration. In 2015, the Vajazzle fits right in with the current trends of candy colored pubic hair dye, labia tinting, hand painted glitter stencils and other nether region accouterments, and it’s not going anywhere anytime soon. The most cost effective Vajazzles come pre-packaged in a variety of designs with an adhesive backing, and are simple to apply.

Protocol Be sure to consult with your clients about the adhesives and glues you are using for the Vajazzle to avoid any allergic reaction or contraindication.

Start with a fresh Brazilian bikini wax.

Before applying the adornment, make sure that the area to be Vajazzled (typically the top of the Mons Pubis) is thoroughly cleaned, and free of any oils or lotions.

Place the adhesive side down, pressing the adornment firmly into the skin. Slowly peel the top protector from the adornment as you ensure that the design adheres to the area.

DID YOU KNOW? It was actress Jennifer Love Hewitt who first coined the word “Vajazzle,” a blend of “Va-jay-jay” and “bedazzle,” in her book “The Day I Shot Cupid” in 2010. With that, Vajazzling was brought into focus by the mainstream media. This trend quickly spread across salons throughout the United States, with many women asking for the Vajazzle by name, eager to try this new form of vaginal enhancement.

Pricing for Vajazzling usually starts at around $20 for the pre-packaged crystals and up to $75 for custom designs that require a longer service time and intricate work. Instruct clients to avoid directly washing the skin over the design.

Warn your client not to use any lotions or oils after receiving the Vajazzle, and not to wear tight clothing that could loosen the stones or potentially rub the design off.

The Vajazzle should last up to five days… or one day with vigorous activity.

If you have clients who are interested in blinging out their lady bits, it’s definitely worth your while to offer this sexy little add on to complete their vaginal enhancement and make some extra revenue… and get a smile from everyone when they read your service menu! n

Always have a clean orangewood stick with a bottle of body glue handy in case a loose crystal pops off.

Allow the design to settle onto the skin for several minutes before the client gets dressed.

Melissa

Black

is

the

owner

of

Bombshell Salons & Candy Coat Beauty, based out of Richmond, Va. She is a master esthetician and has

The Vajazzle service should be booked for 15 minutes for a pre-packaged design, and up to 30 minutes if you are customizing the design with loose crystals and going for a Vegas Showgirl look.

been in the industry for more than two decades. An entrepreneur, Black has built brands and developed techniques with a proven track record of success in the world of waxing.

Page 114 • LNEONLINE.com Les Nouvelles Esthétiques & Spa • April 2015

COme INTO The

shadows blinc’s new shadow fusion palette combines 9 benefits into 1 luxurious blend

blinc shadow fusion combines the best attributes of liquid, gel, powder and cream shadows into one Life Proof formula that delivers 9 benefits in 1 product. Our innovative blend provides a luxurious shadow that glides on smooth, blends seamlessly and offers a velvety, highly pigmented finish that doesn’t fade, crease or smudge. Anti-aging ingredients treat the skin while filling in existing fine lines for silky smooth coverage. Only when you are ready, remove blinc shadow fusion with any gentle makeup remover. blinc’s palette features 10 stunning neutral shades, comprised of dense mattes and lustrous pearls, each suitable for all skin tones. Our luxurious formula offers ultra-smooth application, intense color payout and superior blendability while simultaneously providing anti-aging benefits.

Each palette comes packaged with a professional quality shade and blend duo brush.

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LNEONLINE.com • Page 115

The

Finishing Touch Promoting Your Makeup Business in the Spa by

Hannah Hatcher

Page 116 • LNEONLINE.com Les Nouvelles Esthétiques & Spa • April 2015

A

ccording to analysts at Goldman Sachs, the makeup industry is worth $18 billion. When looking at a typical spa’s total revenue, makeup applications and retail sales present a very exciting, positive opportunity for growth. By implementing fresh new ideas and innovative approaches to promote your makeup business in the spa, makeup applications and retail sales can really grow your business.

April 2015 • Les Nouvelles Esthétiques & Spa

LNEONLINE.com • Page 117

image | the finishing touch

Science + Vision

Scientifically advanced treatments for skin of all hues 1969, James E. Fulton, M.D., Ph.D., the brilliant researcher, cosmetic surgeon and dermatologist, co-developed Vitamin A acid later known as Retin A®, forever changing skin care. His formulations for Vivant deliver healthier, more radiant skin.

Two Revolutionary Ingredients

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Vivant’s internationally recognized and patented Vitamin A Skin Conditioners are delivered deep into the skin’s surface to help stimulate new collagen production.

Vivant’s renowned formulation of Mandelic Acid 3-in-1 Serums treat problem skin without the irritation and post-hyperpigmentation of glycolics and benzoyl peroxides.

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Most women don’t like to leave their homes, much less their spa, completely barefaced after a treatment. In fact, studies show that 47 percent of women say they would feel mortified if they were seen by their co-workers without some form of makeup. If you’re not touching up your clients’ makeup after a treatment, you can be sure she is applying her own in her car before continuing on with her day. This is a big opportunity missed!

Makeup services provide an opportunity to make sure 100 percent of your clients are walking out the door feeling confident. This begins by making sure that you are marketing your makeup services throughout your location. The first step to marketing makeup applications (and in turn, sell retail) is to include makeup applications on your service menu. The best way to create awareness of your product line is to make it visible throughout your spa. Having a full display available for guests in the waiting area will create curiosity and encourage them to try it on. The following are some great ideas for adding makeup services onto any salon or spa service.

The most beautiful cosmetic you can wear is healthy skin.

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image | the finishing touch

With a Facial Skin Treatment One of the easiest ways to promote makeup in your location is following a facial service. According to Jane Iredale, founder and president of Iredale Mineral Cosmetics, Ltd., “The most beautiful cosmetic you can wear is healthy skin.”

Seize this opportunity to educate new and returning clients about the importance of ingredients in their makeup, and earn their trust by recommending a makeup that will promote the continued health of their skin, rather than compromise the results of their facial treatment. Today’s client is very savvy when it comes to product knowledge and interest in ingredients. It’s imperative that clients understand that the ingredients within their skin care and makeup regimens are clean and healthy for their skin, but they should also know which ingredients they should avoid.

This is where you and your makeup line come into play, providing an opportunity to create awareness and demand for your offerings.

This cross-selling makes it essential that your entire staff is educated on your makeup line. They should also be provided with the products to wear themselves. It’s a known fact that we

recommend what we wear, and with so many different makeup lines that provide much more than just beautiful makeup, the personal testimonies of your staff can differentiate your offerings on a new level.

Estheticians should have small makeup displays in every treatment room, with

Today's client is very savvy when it comes to product knowledge and interest in ingredients. a small offering of products that can be applied on the spot before the client steps out of the room. Offering a complimentary touch up at this stage can often lead to a full service application.

Try to avoid verbiage such as “makeover,” as this can make the client perceive that the service will take a long

time, or it might make them feel like they are being sold to. The best way to position makeup services is to offer a “touch-up.” I always let my clients know that before they leave, I am going to apply a physical sun protection on their skin, like an SPF 20 pressed or loose mineral foundation. It’s not just going to protect, it’s also going to even out the skin, and make it look radiant and natural.

After the quick application, hand the client the mirror so she can see the amazing coverage she has. If she enjoys it, bring her to the main display in the waiting area to offer a quick two to five minute touch up. Offering the service as a complimentary add-on does not take long, and it is cost effective.

From here, just this simple touch up can lead to her booking a full on makeup lesson or application. Owners need to make sure that these touch-up services are not offered as an option, but rather automatically included as part of the service.

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image | the finishing touch

With Massage, Body and Nail Services

If the technician is not a makeup artist themselves, they can just do some simple applications. cotton swab with a botanical based, hydrating makeup remover built in, are perfect in this situation. You can say goodbye to the raccoon eye in a matter of seconds! The same idea applies to body treatments. Since using showers to wash off body scrubs or masques is quite common, these treatments present an excellent opportunity to squeeze in a makeup touch-up post shower.

Another opportunity for makeup re-

tailing crossover outside of skin care is via your nail technicians. While your clients’ nails are drying or curing for a gel set, they can offer a quick lip touch up. In that short amount of time, they can be shown a lip exfoliator, lip liner, lipstick and lip gloss.

If the technician is not a makeup artist themselves, they can just do some simple applications (lips, cheeks, etc.), or they may request that the in-house makeup artist come over and offer some suggestions.

With Hair Services For crossover with hair, the possibilities are endless. The stylist can keep a small set of the top-selling makeup products at their station, about two to three pieces that are new or most popular, to strike up a conversation about makeup with their clients while cutting or coloring their hair.

The display alone will generate interest,

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When booking other types of treatments such as massage, body treatments and nail services, which are harder to cross-over, it’s more challenging to promote makeup services and retail—but you can still make it happen in a way that feels natural.

Clients can be invited to come in 15 minutes early for their appointment, during which time they can sit with the professional makeup artist or esthetician on your team. They should be asked to bring in their daily makeup bag so that while she waits for her massage or nail appointment, she and the makeup artist or esthetician can go through it together.

The artist or esthetician can educate, demonstrate and potentially present new retail makeup options that are a better fit for the clients’ skin.

Massage therapists can easily recom-

mend makeup post-massage. When clients lay face down in the cradle, it can smudge mascara and other makeup, creating the perfect opportunity to recommend a quick touch-up before the client leaves the treatment room.

Makeup remover swabs, a dual ended

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image | the finishing touch and as the conversation begins, have the stylist encourage their client to try the makeup and play with it themselves while in the chair. Let them know that while they are processing or after their appointment they can meet with your in-house makeup artist or esthetician for a complimentary touch-up. From here, the makeup artist can work further with the client in retail, and book a future appointment.

With All Non-Makeup Artist Staff If you have staff members that are not fully trained makeup artists, or they just don’t feel comfortable applying makeup on clients, there are some fun and innovative ways that they can help with

retail. Again, make sure that the entire staff wears the makeup so that they can easily talk about it with clients and answer any questions with a personal touch. Another good way to increase sales with people who aren’t comfortable with makeup applications is a little healthy competition. Creating a fun incentive for whichever staff member sells the most makeup over a monthlong period always shows an increase in retail dollars.

If your staff doesn’t retail makeup, they are missing out on substantial profits. We are slowly pulling ourselves out of these challenging times for businesses, and it’s important to consider all available ways to increase revenue.

Consider the benefits of offering a onestop shopping experience to clients and meeting most of their beauty needs by offering cross promotion through all the

different departments of your spa. At the end of the day, it’s makeup, it’s fun!

We should have fun wearing it, teaching it and buying it. When you start working with makeup you will find that you are having so much fun with artistry and color that it won’t feel like work at all, and the products sell themselves. n

Hannah Hatcher is a global educator for jane iredale—The Skin Care Makeup®. A makeup artist and licensed esthetician, she previously taught post-graduate skin care for seven years with the International Dermal Institute. Hatcher thrives on product knowledge and inspiring others through her teaching.

Photo by Jean Louis David

COMING NEXT MONTH IN LNE & SPA

Adding makeup is an easy way to increase your revenue!

We cover everything you need to build a successful and profitable makeup business from the ground up.

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BEAUTY ON THE GO OFRA Cosmetics Laboratories unveils its Elite Canvas Beauty Kit. It comes complete with 36 beauty product essentials, and is made of high performance durable canvas, a built in strap for easy maneuvering and roomy pockets.

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NEW DISPLAY Spilo Worldwide’s Flowery and ToolWorx brands now have new merchandising display options to highlight each brand’s new packaging, with a variety of options to suit any size salon or spa.

800.347.7456 spilo.com

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Page 128 • LNEONLINE.com Les Nouvelles Esthétiques & Spa • April 2015

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Re-write history with Dermapen 3™ creates millions of fractional micro-channels in the skin. The body's natural response is to renew and repair the damage.

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