LNE & Spa - April 2016

LNE & Spa—the magazine for skin care and spa professionals April 2016

$7.50

B EFOR E

CLE AR S KI N “After using the Éminence products, not only has my annoying adult acne been cleared away and scars faded, but my skin is now so soft and even. I love that I can understand and trust the organic products I’m using, and I finally have products that actually work!”

- Jacqueline, VitaSkinTM Clear Skin Solution

AF TER

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oil production

73

were satisfied with the anti-wrinkle effect in as little as 5 minutes

% reduction in

%

34

%

reduction in dark spot production

If you are interested in partnering with Éminence, an award-winning natural, organic and BiodynamicŽ skin care line, call 1-888-747-6342 or visit www.eminenceorganics.com.

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from the Bio-Therapeutic

editor

April is the first full month of spring, and there’s no better time and place to propel your career forward and boost your business than The International Congress of Esthetics and Spa in Philadelphia on April 10 & 11 at the Pennsylvania Convention Center!

This exclusive platform, designed just for you, provides you a unique opportunity to…

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Be on the cutting-edge of new innovations

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Gain a competitive edge in the industry

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Expand your knowledge and skill set

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Connect with thousands of like-minded professionals

Bio-Brasion®

TRINITY

Say you saw it in LNE & Spa and circle #139 on reader service card

WET/DRY MICRODERMABRASION

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smooth glowing skin.

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Strengthen your relationships within the skin care and spa community

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Awaken new passion to take on new territory Renew your enthusiasm for your career Re-ignite your spark for the industry

We are dedicated to honoring skin care and spa professionals for their healing hands, sense of community and genuine love of changing lives. This goal shines through in every demonstration, lecture, product focused training, demo stage and exhibit hall at The International Congress of Esthetics and Spa, Philadelphia on April 10 & 11, 2016.

Visit our website at LNEonline.com for all the details.

See you there!

bio-therapeutic.com APRIL 2016

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—Amanda Clinton Winter, amanda@LNEonline.com

Technology

Driven

Skin Care

bio-therapeutic.com

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A P RI L 20 1 6

Volume 31

Number 4

CONTENTS ORGANIC & WELLNESS

SKIN Skin Renewal Spotless Skin Skin News

14 20 28

Secrets in the Sand 98 Sleep Therapies 106 Organic & Wellness News 114

Secrets in the Sand page 98

Skin Renewal page 14

SPA

The New Tool in Client Connections

30 36 44

Spa of the Month Tox-Out Spa News

page 118

IMAGE Let’s Talk Makeup with Erin Blakley The New Tool in Client Connections

BUSINESS LNE & Spa Chat with René Brookbank The New Meet & Greet Tick Tock Goes the Clock Business News

48 52 56 62

BARE & BEAUTIFUL GUIDE The White Glove Test 64 Dare for a New Bare 70 Beyond the Bikini Wax 76 One Hair at a Time 80 Promote, Share, Interact 84 Hair Removal Photo Feature 88

Bare & Beautiful Guide page 63

Image News

116 118 128

EXTRAS 6 130

From the Editor Advertiser Index

Cover Maniatis Paris

Les Nouvelles Esthétiques & Spa, American Edition, (USPS 003-687) (ISSN 1043-9641) is published monthly, 12 times per year and is sold exclusively by subscription. Publisher’s Name: Jean Jacques Legrand, M.D., 3929 Ponce De Leon Blvd., Coral Gables, FL, 33134. Periodical postage paid at Miami, Florida, with additional mailing offices. Postmaster: Send address changes to: Les Nouvelles Esthétiques & Spa, American Edition, 3929 Ponce De Leon Blvd., Coral Gables, Florida 33134, United States Subscription: Annual Rate $45.00 Canada Subscription: $55.00 (American) 1st Class Postage Overseas Subscription: Two years for $140.00 (U.S.) Air Mail Postage

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3929 Ponce De Leon Blvd.

Coral Gables, Florida 33134 USA: 800.471.0229.

Worldwide: 305.443.2322. Fax: 305.443.1664.

LNEonline.com email: tradeshows@LNEonline.com subscriptions@LNEonline.com Publisher Dr. Jean Jacques Legrand Chief Executive Officer Rodolphe Legrand rodolphe@LNEonline.com Vice President Christèle de La Haye christele@LNEonline.com Managing Editor Amanda Clinton Winter amanda@LNEonline.com Editorial Associate Raquel Levy raquel@LNEonline.com Art Director Andres Gutierrez andres@LNEonline.com Designer Alan Araya alan@LNEonline.com Design Advisor Charlie Jackman Director of Sales Aché Saint ache@LNEonline.com Exhibitor Operations Manager Elizabeth Allen liz@LNEonline.com Web Developer Marriott Perez marriott@LNEonline.com Conference Coordinator Jacqueline Reyes jackie@LNEonline.com Social Media Partner Kristina Mazzenga kristina@LNEonline.com International Editor Michele de Lattre-Pierantoni 7 Avenue Stephane-Mallarme, 75017 Paris, France - 43 80 06 47

ST L E B EA D

ADVISORY BOARD Lydia Sarfati • Ben Johnson, M.D. • Lake Louise • Nina Curtis Diane Buccola • Camille Hoheb • Joseph Mandato

C ontr ibutors Melissa Black

Ben Johnson, M.D.

Dori Soukup

Caroline Canetti

Raquel Levy

Ottmar K. Stubler

Desiree Duran-Cortez

Janel Luu

Shawn Towne

Rachel Davita Harris

Lydia Sarfati

Amanda Clinton Winter

Printed with 100% soy-based ink.

This magazine is recyclable. Please recycle where facilities exist.

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THE INTERNATIONAL CONGRESS OF ESTHETICS AND SPA

Philadelphia, PA APRIL 10 & 11, 2016 Pennsylvania Convention Center

The Must-Attend Skin Care and Spa Professional Conference

Main Stage Lectures & Demos Business Conference Marketing Conference Retail Conference Medspa Conference Wellness Conference

Image Conference Spa Decor Conference AIA Conference Product Focused Training Demo Stages Hundreds of Exhibitors

P R ES E N T E D BY :

LNEonline.com

| Call 1.800.471.0229 for your official show program

USA: 305.443.2322

FAX: 305.443.1664

SKIN

| SKIN RENEWAL

skin renewal

Unraveling the Mysteries of DNA Repair

by Ben Johnson, M.D.

As we move into the next evolution of skin care, everyone in the industry should become familiar with DNA repair. While DNA repair occurs in our bodies roughly 100 trillion times every day, we still need additional help!

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SKIN

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SKIN

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T

here is a delicate balance between “rejuvenating procedures” and the oxygen free radical cascade that is often the main contributor to aging. Our DNA is critical to our health and survival, but how does the skin really benefit from this novel ingredient class?

Why DNA matters DNA dictates the formation of every cell in the body. Virtually all cells recycle themselves: every 30 days for the epidermis and up to every seven years for many other organs. If the DNA is damaged, the health of replacement cells is compromised and the body no longer performs as efficiently and effectively.

DNA damage at the skin level reduces the production of collagen and elastin as well as the maintenance of the epidermal barrier and wound repair.

If DNA is severely damaged, a cell can even become cancerous. Hence, this complex computer brain is now an essential focus of the esthetics industry, both for age prevention and cellular renewal.

DNA damage and repair

T4N5 UV light is the leading cause of external damage to DNA. However, in the skin care industry we need to reevaluate our own methods of “rejuvenation” and start the next trend of supporting the skin in its own repair. Up to 99.9 percent of typical daily DNA damage is repaired by the remarkable work of a healthy immune system.

So how much of a difference can DNA repair enzymes make if the system is already well stocked with repair tools? Let’s review all the possibilities of DNA repair and skin care based on the latest scientific research!

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One of the first enzymes reported to perform DNA repair activity is T4N5.

The most telling result is that UVinduced erythema was essentially unchanged in the presence of this ingredient. However, some changes to immune activity were seen with in vitro analysis, which may imply that modest benefits could occur if it makes its way into the skin.

A study using T4N5 in a sunscreen and after-sun lotion over the course of 48 weeks showed a modest improvement in actinic keratosis (pre-cancerous

This complex computer brain is now an essential focus of the esthetics industry, both for age prevention and cellular renewal.

SKIN

| SKIN RENEWAL

cent reduction of pyrimidine dimers (a measure of DNA damage and a defect associated with melanoma amongst other cancers) with topical application.3 Micrococcus Lysate has also been tested in combination with photolyase for the treatment of polymorphous light eruption (PLE), an itchy rash caused by sun exposure suffered by photosensitive individuals.4 Improvement in PLE was seen when micrococcus lysate was used with light activation.

Zinc Finger Technology

lesions caused by DNA damage),1 however it’s unclear if the use of the sunscreen itself was the key factor behind this result.

T4N5 has what I would describe as modest effects on long term DNA health. The apparent reduction in actinic keratosis is promising and for that reason it can be considered a functional repair agent.

Photolyase Photolyase used in skin care is derived from sea plankton, which may be identified as plankton extract from

Anacystis nidulans. Its purpose in skin care is to undo DNA damage in cells and prevent cell death caused by UV exposure. Studies have shown that, when treated with a photo-reactivating light after application, photolyase delivers the promising benefit of reducing sunburn cell formation and redness from UV exposure.2 Therefore, when using blue light or other photoactivation methods in back bar treatments, photolyase can be incorporated as part of a facial treatment.

Micrococcus Lysate In a study of nine patients, topical use of micrococcus lysate showed an 18 per-

Zinc fingers are found naturally in our cells and this new technology provides key components that accelerate repair activity with an apparent emphasis on elastin production. Independent research was conducted on 33 women studying Zinc Finger Technology and AC-115. In eight weeks of topical use, dermatologists measured the following results: 110 percent improvement in elasticity, 64 percent reduction in facial capillaries and redness, 17 percent improvement in wrinkles, 15 percent tightening of eyelids, 15 percent improvement in actinic keratosis and a 32 percent improvement in skin radiance and luminosity.

AC-11 AC-11, a combination of carboxy alkyl esters, is another exciting ingredient (from cat’s claw) that shows tremendous promise for the skin care industry. Most of the clinical research has been done on its internal repair activity, where studies showed that with regular intake, the production of pyrimidine dimers was reduced by as much as 40 percent.6 In topical studies, it reduced sunburns and pyrimidine dimers as well.7

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All of these ingredients follow the path of supporting the natural and remarkable activities of self-repair within the skin, some with clinical trial evidence of direct sun protection and even age reversal. DNA repair has claimed its place at the forefront of the skin care discussion, so it is essential to become familiar with the different options and be informed on this topic for your clients. silcskin_ad-collette.pdf

1

Ben Johnson, M.D., is a physician, internationally renowned educator, entrepreneur, inventor and outside-the-box thinker who has spent most of his career in esthetics. He is the founder and formulator of two innovative and successful skin care lines, most recently Osmosis Skincare.

Dr. Johnson is the creator of groundbreaking supplements that have significantly improved the health and appearance of many individuals around the world.

2/17/16

1:25 PM

References:

1. DeBoyes, T. (2010). Reduced number of actinic keratoses with topical application of DNA repair enzyme creams. Journal of Drugs in Dermatology (1545-9616), 9 (12), p. 1519.

2. Stege, H., Roza, L., Vink, A. A., Grewe, M., Ruzicka, T., GretherBeck, S., & Krutmann, J. (2000).

Enzyme plus light therapy to repair DNA damage in ultraviolet-Birradiated human skin. Proceedings of the National Academy of Sciences 97(4): 1790–1795.

Published online 2000 January 31. doi: 10.1073/pnas.030528897.

3. Ke, M. S., Camouse, M. M., Swain, F. R., Oshtory, S., Matsui, M., Mammone, T., . . . Baron, E. D. (2007). UV protective effects of DNA repair enzymes and RNA lotion.

Photochemistry and Photobiology Photochem Photobiol, 84:180–184.

4. Hofer, A., Legat, F. J., GruberWackernagel, A., Quehenberger, F., & Wolf, P. (2011). Topical liposomal DNA-repair enzymes in polymorphic light eruption.

Photochem.

Photobiol.

Sci. Photochemical & Photobiological Sciences, 10:1118–1128.

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5. Frumento, R. J. (2015). An eightweek clinical study to evaluate the efficacy of a regimen of topical products on skin condition. Data on file: International Research Services, Inc. Port Chester, NY.

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6. Sheng, Y., Li, L., Holmgren, K., Pero, R.W. (2001). DNA repair enhancement of aqueous extracts of Uncaria Tomentosa in a human volunteer study. Phytomedicine, 8(4): pp. 275-282.

7. Mammone T., Gan D., Giampapa V., Pero R.W. (2004). A water soluble extract of Uncaria tomentosa (cat’s claw) is a potent enhancer of DNA repair in primary organ cultures of human skin. Data on File, Optigenex Inc., New York, NY.

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Skin knows.

From the purest ingredients, to our innovative formulations, quality is something the skin can feel.

Clients indulge in it.

Therapists prefer it.

• Paraben Free • Dye Free • Unscented • Natural

Call for free samples • 800.253.6466 • www.bonvital.com

®

Performance Health®, Bon Vital’®, Biofreeze®, TheraBand®, the Color Pyramid Design™ and Associated Colors™, TheraPearl®, Pedigenix®, Prossage® and Cramer® Trademarks are property of Performance Health and/or its subsidiaries and may be registered in the United States and other countries. Unauthorized use is strictly prohibited. ©2016—Performance Health and Wellness Holdings. All rights reserved.

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PREVENTING & MANAGING

HYPERPIGMENTATION FOR

RADIANCE 20

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SKIN

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SPOTLESS SKIN

by Janel Luu

S

kin brightening products have traditionally been the trend in the beauty community for increasing skin luminosity and radiance, but the popularity of these formulations has skyrocketed due to their success in treating hyperpigmentation.

For estheticians and clients, this condition is high on the list of skin concerns, affecting individuals regardless of age, race or gender.

Dark, pigmented spots or patches are caused by overactive melanocytes that stimulate and increase the production of melanin, the dark pigment that gives skin its color.

Melanocytes are the cells located at the bottom of the epidermis. Their primary function is to create pigment that protects the skin from inflammation triggered by UV rays, heat or skin trauma. Pigmentation occurs due to a series of chemical reactions that in-

volve the enzyme tyrosinase, which acts on and oxidizes the amino acid tyrosine. This chemical reaction results in the formation of melanin (melanogenesis), which is then deposited into the keratinocyte and gives the skin its color.

Sun exposure, hormones, inflammation, acne, medication and skin trauma are all factors that can lead to the over-production of melanin. Since hyperpigmentation has multiple triggers and causes, immediate treatment and long-term management is an ongoing challenge for estheticians and their clients. The key to preventing and managing hyperpigmentation lies in understanding the factors and behaviors that can cause melanocytes to go into overdrive, and how to determine topical, effective measures to treat and control this process.

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CAUSES To effectively treat hyperpigmentation, the esthetician must first perform a thorough skin analysis. Pinpointing the cause of the condition assists in determining the most appropriate course of treatment in the short term and the most effective management over time.

Primary causes of hyperpigmentation include sun exposure, hormone levels, acne lesions, certain medications and post-inflammatory reactions.

Sun Exposure Unprotected UV exposure, sunburn and insufficient use of an effective sunblock causes dark spot s and patches of discoloration that become more prevalent with age and may even appear decades after excessive exposure to UV rays.

Estheticians and clients should always be attentive to the appearance of dark, irregular spots, which may be signs of melanoma and s hould be exa mined by a dermatologist.

PREVENTION

Hormones Hyperpigmentation can be caused by abnormal fluctuations in levels of estrogen or progesterone, often c aus e d by or al cont r ace ptives, pregnancy, menopause or hormone replacement therapy. Hor monal imbalance can cause melanocytes to b ecome highly reac tive and over-produce melanin, resulting in melasma, characterized by areas of dark, irregular spots or patches on the forehead, cheeks, nose, lips and chin. Elevated estrogen levels from HRT as well as androgen dominance during menopause may also increase melanin synthesis.

Medications Cer t ain medic ations may c ause hyperpigmentation due to interactions with melanin and other substances

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in the skin. Such drugs may include non-steroidal anti-inflammatory drugs, antipsychotic drugs and tetracyclines.

Exposure to sunlight may also worsen the medication-induced accumulation of melanin.

Inflammation The body responds to injury via inflammation, which can trigger melanin synthesis and result in skin discoloration. Post-inflammatory hyperpigmentation may be caused by acne lesions, burns, psoriasis, eczema, bug bites and repeated friction.

This discoloration may or may not gradually fade over several months as the skin regenerates itself during the healing process.

The mos t ef fec tive solution for p reve nting an d minimizing t he severity of hyperpigmentation is the appropriate use of a sunscreen with an SPF level of at least 15-30, which offers UVA and UVB protection. All individuals, especially those with hyperpigmentation, should avoid sun exposure and keep in mind that the skin is subject to UV rays even on overcast days. For the face, a nickelsized dollop of sunscreen should be applied and reapplied at least every two hours. Foundation and lipstick should also contain an SPF of at least 15 and preferably SPF 30 for extended time outdoors.

In the evening, clients should use topical creams or serums that

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Solutions for: skin rejuvenation, pigmented lesions, hair removal and acne.

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Reverses photo damage and restores the look of firm healthy skin with two of the most powerful delivery systems available-DNA Repair Enzymes and Copper Peptides.

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877.860.1222 • myperfectprofits.com

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SPOTLESS SKIN

contain vitamin C and other tyrosinase inhibitors. They should avoid behaviors that may cause inflammation, including picking at blemishes or scabs, or using skin care treatments that are too aggressive. In fact, certain products that treat hyperpigmentation may actually aggravate the condition if not used properly.

MANAGEMENT Treatments may include a variety of topical measures to reverse and control existing hyperpigmentation. Creams are effective formulations, yet serums are the most effective because the actives are delivered deeper into the skin and remain more stable since they are added at a lower temperature during formulation. Exfoliation with alpha hydroxy acids and retinoids may help enhance the absorption of skin lightening formulations.

existing pigment must be exfoliated.

Botanical extracts require more time to produce noticeable results. + Kojic acid dipalmitate (KAD) is very effective in treating hyperpigmentation and has a lower potential for irritation. + Alpha arbutin is a biosynthetic enzyme that has been shown to minimize liver spots by up to 69 percent. + Licorice root extract has been shown to inhibit tyrosinase activity by 50 percent.

PAR-2 blockers work dif ferently from tyrosinase inhibitors, as they prevent melanin-containing melanosomes from transferring onto the top layers of the skin. However, the pigmented cells must have already have been exfoliated in order for these blockers to effectively treat hyperpigmentation. + Niacinamide is a form of vitamin B3 that inhibits the transfer of melanosomes from the melanocyte to the epidermal keratinocytes on the top layers of the skin.

+ Magnesium ascorbyl phosphate (a more stable form of vitamin C) and tetrahexyldecyl ascorbate (oil-soluble vitamin C) inhibit melanogenesis and have a lower potential for skin irritation.

+ Soy extract also interferes with the PAR-2 pathway as it reduces melanin transfer and evens out skin discoloration.

Before

After

+ Potassium azeloyl diglycinate and mandelic acid are good choices for exfoliating pigmented cells from the surface of the skin and accelerating the cell cycle. Used in treating melasma or post-inflammatory hyperpigmentation from acne, these ingredients should be used at a low concentration to avoid skin irritation. + Retinoids derived from vitamin A can be used to treat melasma and post-inflammatory hyperpigmentation since they accelerate epidermal turnover, inhibit tyrosinase and lead to pigment loss.

Active ingredients for the treatment of hyperpigmentation fall under the categories of tyrosinase inhibitors and PAR-2 blockers.

Tyrosinase inhibitors inhibit the conversion of the amino acid tyrosine to melanin and often require eight to 12 weeks to be effective because

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KEEPING UP WITH THE BRIGHTENING TREND Flawless, radiant skin has become a global trend. Skin professionals must focus on determining the best treatments and products that are safe and effective for brightening the skin without causing irritation or post-inflammatory hyperpigmentation. The best results occur when tyrosinase-inhibiting agents are used with penetration enhancers such as alpha hydroxy acid and brightening vitamins.

Encourage clients to use sunblock properly as the most effective action for preventing and minimizing the severity of hyperpigmentation. It is also extremely important that following

procedures such as a peel, IPL or microneedling, clients use extra protection for their skin such as wide-brimmed hats and occlusive dressings.

Finally, estheticians must not overlook the importance of marketing skin brightening in their business so they can stay competitive by offering treatments and brightening products that are in high demand. A spa menu should include a brightening treatment for a flawless, radiant and youthfullooking complexion, with instructions

and products for home care to maintain a healthy glow. n Janel Luu has more than 30 years of experience as an international educator as well as a skin care researcher and developer for major cosmetic companies. In 2004 she launched Le Mieux Cosmetics, an anti-aging professional skin care brand. Luu has taught more than 30,000 professionals in the skin care industry.

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Visit us at the International Congress of Esthetics and Spa in Philadelphia, PA on April 10-11 at Booth 1020.

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FLAWLESS FORMULATION GlyMed Plus’ Beauty Oil is formulated with pure plant oils and revitalizing algae extract to bring the benefits of age fighting antioxidants to the skin.

Its formulation supports wrinkle reduction and decreases irritation and inflammation while hydrating and replenishing critical moisture in the skin.

Beauty Oil has been formulated to reduce transepidermal water loss so skin retains the moisture it needs to stay balanced and healthy while providing protection for timeless skin.

800.676.9667 glymedplus.com

PETITE YET PACKED WITH POWER

PREMIUM PROTECTION Let your client’s skin glow with a unique sun protection formula from Skin for Life. SOL Defense SPF 30 Broad Spectrum UVA and UVB provides a sheer tinted base makeup and oil free moisturizer for a smooth, flawless matte finish to even skin tones and minimize the look of discolorations. Broad-spectrum UVA and UVB physical sunscreen helps protect skin from harmful aging rays that cause wrinkles and brown spots.

SKIN CARE PRODUCTS AND TREATMENTS |

APRIL 2016

A corresponding touch-screen tablet and virtual video guides treatment sequences and automatically adjusts intensity according to pre-programmed profiles or the dermal composition of each client.

602.354.8185 tamaresearch.com

Available in three different shades — natural, medium and dark tints — this formulation protects skin from the inside out for glowing inner beauty.

866.312.7546 skinforlife.com

ENERGIZED BY EARTH Sensitive skin and skin subject to allergies has found a new ally for exfoliation: Tutti Frutti Enzymatic Cocktail Exfoliant from France Laure. Free of abrasive agents and exfoliants thanks to its five kinds of enzymes, its rich and unctuous mousse texture is groundbreaking.

Gentle enough to be used around the eye, it leaves skin smooth and luminous.

800.361.1361 francelaure.com

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At the size of most cell phones, the ultra-compact Blue Onyx Micro Current Device from TAMA Research is the smallest and first of its kind. A completely wireless system allows estheticians to move freely around treatment tables. Remarkable facial muscle toning and rejuvenation is achieved after a single pain-free, 20-minute treatment and subsequent treatments provide dramatic results that challenge both dermal fillers and laser technology.

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Grande COLLECTION The Grande Collection received 13 awards for Best Products in the Lashes, Lips, Brows & Hair categories

If you haven’t already tried Grande, find out why we’re VOTED #1 by Estheticians & Stylists!

1.877.835.3010 // www.grandelashmd.com // www.grandewholesale.com

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CLASSIC HOLLYWOOD

CHIC spa month of the

L'Horizon Resort & Spa Palm Springs, California

by Amanda Clinton Winter

O

n the grounds once graced

by Hollywood elite like Marilyn Monroe and Betty Grable stands the brand new L’Horizon Resort & Spa. Formerly The Horizon Hotel, this boutique resort was restored and revived by renowned celebrity designer Steve Hermann. A two-year, multimillion-dollar renovation took the property’s high-style classic feel and 1950s sophistication, modernized it for

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a new generation of guests and added an indulgently exclusive luxury spa.

This chic indoor and outdoor spa, the only one of its kind in Palm Springs, reflects its mid-century modern design with private outdoor showers and open-air treatment cabanas. With its rich history, desert retreat setting and acclaimed owner, L’Horizon recently landed on the Travel & Leisure’s It List 2016 and Conde Nast Traveler.

U N R E ST R IC T E D BAC K DROP ― Stunning mountain views spanning across three acres of a hidden desert location perfectly complement the spa’s open-air treatments. Spa manager Danielle David says this amazing outdoor setting enables clients to be fully immersed in their treatment of choice, taking away the troubles and worries of daily life. “Our spa maximizes the natural relaxing effects of its surroundings,” David shares. “From the hidden layout to the pri-

vate outdoor shower attached to every treatment room, it makes it difficult not to relax.”

This relaxing outdoor space elevates massages, facials, body treatments and aromatherapy, all performed in white canvas cabanas exuding a relaxed elegance. The infinity pool, hot tub and private outdoor showers only add to the alfresco freedom.

A poolside full-service craft bar, open to all spa guests, provides clients with fresh juice, cordials and select wines and spirits.

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SPA OF THE MONTH

SUPERSTAR PAMPERING ― Guests from all regions of the world seek to enjoy L’Horizon’s signature treatments, including the Arnica Deep Tissue Massage (60 minutes, $185; 90 minutes, $235). Using the topical healing wonders of arnica, a perennial plant in the sunflower family, this deep tissue massage aims to relieve pain and soreness.

“One of the main concerns and reasons for booking this massage tends to be sore and tight muscles,” says David.

“This deep tissue massage will always be more beneficial by adding the value of arnica, nature’s natural pain reliever.”

Spa guests inspired by the sophistication of the resort can delight in the Espresso Mud Wrap (60 minutes, $185) body treatment that combines volcanic pumice and black silt clay to exfoliate the skin and remove impurities.

Lemongrass and bamboo come together in the Lemongrass Mimosa Scrub (45

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minutes, $155), a foaming and exfoliating scrub that gently removes dull, dry skin.

All massages and body treatments on the menu can be enriched by add-ons such as the Wild Lime Scalp

For a Hollywood glow, facial treatments are designed for each skin type, such as the Pure Results (60 minutes, $175).

This skin conditioning treatment sweeps away impurities and improves fine lines and wrinkles. A treatment to suit the scenery, clients seeking protection and rehydration from the har sh desert climate look no further than the Moisture Drench (60 minutes, $175).

Botanical blends replenish the skin and clients are left nourished and radiant.

Extra indulgence can be achieved with 15-minute facial adds-ons, such as an Eye Contour ($45), Hydrating Lip ($45), Vitamin C15 serum ($25) and 15% Glycolic Peel ($25).

“ WE BELIEVE FOR OUR LOCALS, WORD OF MOUTH IS THE BEST SOURCE OF ADVERTISING.” VIP ATTENTION ― “Because our Treatment, where oil is massaged onto the head and neck to relieve tension and stimulate circulation. Feet get a special treat with the Peppermint Foot Therapy as feet and lower legs are massaged with an energizing peppermint balm and wrapped with hot towels. A light cleanse for the face while the body is cared for, the Hydrating Facial Mask is applied to hydrate, firm and replenish devitalized skin. All add-ons are offered at $45 for 15 minutes.

spa is unique and intimate, the amount of time the staff spends with our guests is almost matched with how much time they spend focusing on how to enhance their performance,” David shares. “Our main goal is to focus on providing a world class experience of relaxation with personalized attention.”

This unparalleled attention comes in many forms for guests at this stylish hideaway. Clients of L’Horizon spa can relax poolside before or after their

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treatment, where staff members are on hand to provide complimentary foot or hand massages. A minimum 3 to 1 staff to guest ratio makes this possible and guarantees a one-on-one connection with therapists each and every time.

An added perk, guests at the resort enjoy the ultimate star treatment of having their names engraved on brass plates on their room door.

The spa also offers 24-hour personal fitness trainers, expert yoga training,

guided hiking trails and access to some of the best Palm Springs golf courses.

HIGH CLASS STANDARDS ― To achieve the kind of client care fit for celebrities, individual staff performance is reviewed on a daily basis. In addition to a three-month training program, the spa holds daily, weekly and monthly meetings and trainings. “When introducing a product line, every therapist and esthetician goes through detailed

training followed by an in-house practical before bringing the treatment to our guests,” David shares. “We have quarterly meetings to refocus our attention and go over new goals and updated standards.”

Most of the spa’s employees carry dual licenses in esthetics and massage therapy, making them well-trained and experienced in all fields required for a successful treatment. “In essence, they contain the knowledge to specialize and customize any treatment to ensure satisfaction of the highest level,” David adds.

EXCLUSIVE EXPOSURE ― L’Horizon makes use of a modern website and arranges quarterly spa parties, but takes an organic approach to their marketing efforts. “We believe for our locals, word of mouth is the best source of advertising,” David shares.

“At this current moment we enjoy being a hidden gem.” Coupled with the property’s design, the treatments bring in clientele. Resort guests often enhance their stay by visiting the spa, inspired by the outdoor setting, beautiful landscape and sophisticated style.

“We provide a product that is distinct, personal and unique. We offer services that are consistently excellent,” David adds. “We’ve created a one of-a-kind getaway. A total escape.”

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SPA OF THE MONTH

the rundown L'HORIZON RESORT & SPA 1050 E PALM CANYON DRIVE

STAFF TO GUEST RATIO: 3:1

PALM SPRINGS, CA 92264 (760) 323-1858

who's behind the scenes

LHORIZONPALMSPRINGS.COM

Spa manager Danielle David is a massage therapist by trade. Classically trained in all facets of massage and body work, some of her specialties include neuromuscular, reflexology and Thai massage. David is originally from Los Angeles and is passionate about discovering new places to travel, her two dogs and most of all, spending time with friends and family.

SPA OWNER: Steve Hermann SPA MANAGER: Danielle David

LAUNCH: February 1, 2016

FACILITY: Four treatment rooms, one infinity pool, hot tub, four cabanas, three private outdoor showers, full service poolside craft bar.

CLIENT BREAKDOWN: 50:50 male and female.

PRODUCT LINES: Naturopathica, Le Labo. n

Amanda Clinton Winter is the managing editor of Les Nouvelles Esthétiques & Spa. She has a bachelor’s degree in English literature and Psychology from Wheaton College in Norton, Mass., and a master’s degree in

STAFF: 13 employees, including massage therapists and estheticians.

Public Relations from the University of Miami.

Contact her at amanda@LNEONLINE.com.

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tox out

renew and revive with detox treatments

by Raquel Levy

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o

nce the winter blues have melte d, client s s eek to r e f r e s h a n d r e n e w li ke newly bloomed buds. As folks take to spring-cleaning inside their homes, tossing toxic or unnecessary things, many also look to purify from within.

A focus on true wellness continues to sweep over the industry as clients want treatments to make them feel as good as you make them look.

Beyond facials and massages, spa goers seek treatments that revive, get rid of toxins and improve well-being.

Carrie Harmon, spa director at Deer Lake Lodge & Spa in Montgomery, Texas, which offers specialized detox treatments and multi-day packages, says these treatment s transform clients. “Guests don’t want to feel good only for the day after leaving a spa, they want to give something to their bodies that will have a longer healing effect.”

In the past, detox treatments were most popular at the start of a new year and before spring break or summer. However, detox continues

to grow in popularity due to this increased focus on wellness, making these treatments profitable for spas year-round.

“Detox is consistently booked throughout the year as people are wanting to feel healthy and well all year round,” says Sharon Vendle, holistic health practitioner at Serenity Wellness Spa in San Francisco, Calif.

“It’s not just a matter of looking slimmer, it’s equally if not more about feeling good and having more energy to enjoy life.”

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infrared sauna — With gentler temperatures than traditional saunas, infrared saunas provide therapeutic heat that can penetrate the skin, promoting deep tissue sweat, oxygenation of the cells and stimulation of the circulatory system. The gentle heat, reaching deep into cells, produces an increase in blood flow similar to what the body experiences during exercise. Bon Appetit Fitness and Wellness Spa in Durham, N.C., caters to clients seeking nutrition, beauty and detox plans, and thus offers an infrared sauna to further the achievement of clients’ wellness goals. By directly causing a rise in the body’s core temperature, infrared warms the body from the inside out, releasing toxins without overheating the body. In addition to detox, infrared has been shown to aid in pain management, stimulate endorphins, circulate blood flow and improve skin tone. See LNE & Spa’s article, “The Color of Sweat,” in the July 2014 issue.

body wraps — The most common detoxification treatments in spas are body wraps. Wraps can pull toxins from the body as well as replenish essential vitamins and minerals to the skin.

At Serenity Wellness Spa, the Detox Body Wrap (75 minutes, $110) includes a scrub to exfoliate skin, a contour cream to increase circulation and a wrap that works like a lymphatic massage and helps toxins flow into the lymph system. Vendle stresses to clients the importance of drinking 70-90 oz. of water a day to properly flush toxins out and refraining from alcohol, sugar, white flour, caffeine and red meat to assist the detox process. “This is a treatment that should be done when clients have two to three days to refrain from the most toxic foods and drink, as opposed to right before a party,” she shares. “Many body wrap treatments focus on weight loss from losing water during the treatment, we focus on keeping our clients hydrated and releasing toxins from the body which will benefit how they look 38

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and feel.” With proper preparation and follow up, clients rave about a loss of up to four to eight inches throughout the body, better sleep, less cellulite and firmer, smoother skin. See our special Wrap Guide in LNE & Spa’s June 2015 edition.

mud treatments —

A modern twist on traditional mud baths, the Solage Signature Mudslide at Solage Calistoga (60 minutes, $110; 90 minutes, $160) in Calistoga, Calif., is a detox treatment in three parts: mud, waters and rest. The high volcanic ash content in parts of Napa Valley, including Calistoga, makes for highly therapeutic and rejuvenating mud. The local volcanic ash and clay is mixed with an essential oil of the client’s choice, a nourishing green tea body serum and geothermal mineral spring water.

The body is coated in the mud blend and clients rest in a heated mud room for 20 minutes while the mixture dries.

Clients rinse off and are led to a tub of soaking geothermal mineral water to hydrate the skin, followed by a body scrub of dead sea salt and an essential oil blend. “By having the mud applied directly to the skin and incorporating the warm dry sauna element, it really allows the body to detox faster and deeper,” says spa director Helen Brown. “This process also allows us to add an additional hydrating element to the treatment so the body requires less recovery time and is fully rehydrated.” The treatment finishes with a power nap in a zero gravity sound chair, which reclines the client back and resonates soothing music. For more, see LNE & Spa’s “Mud Bar” in the April 2014 edition.

colon hydrotherapy — A popular detox with celebrities like Jennifer Aniston, Britney Spears, Gwyneth Paltrow, Sylvester Stallone and many others, colon hydrotherapy

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detox programs — For guests seeking true transformation, one treatment may not be enough. Many savvy spas bundle detox treatments or offer multi-day packages. “Our guests love our packages because it takes the guesswork out of choosing their detox spa services,” says Harmon.

Deer Lake offers multi-day stays with accommodation in cabins or suites, including the following packages: three-day harmony ($1,000-$1,200) four-day tranquility ($1,400-$1,700) five-day bliss ($1,800-$2,200) eight-day nirvana ($2,800 - $3,500) photo courtesy of Solage Calistoga

cleanses the length of the colon with gentle running water. Unlike enemas, colon hydrotherapy (also known as colonics, colon irrigation and colon cleansing) is odorless, utilizes a lowpressure pump to flush water through the colon and must be performed by a trained professional. “Colon hydrotherapy removes waste matter that has been built up in the body for long periods of time,” Harmon states.

“We have found, when the colon is clean and the lymph system is drained, the guest feels so much better. They sleep better, have a better attitude and have more energy.” Deer Lake Lodge offers colonics for $65 and sessions usually take from 30-60 minutes. For clients on a detox retreat or multiday program, the spa recommends a colonic each day of their stay. For more information on colonics, including contraindications and certifications, see “Toxin Flush Out” in our December 2015 edition.

lymphatic drainage massage — A light pressure massage technique meant to stimulate and cleanse the lymphatic system, lymphatic drainage is also known as lymphatic massage or manual lymph drainage. This hands-on technique developed in Germany can be used before and after surgery to alleviate bruising and inflammation in less time and is a common detox treatment.

Lymph vessels are required to transport toxins, hormones, fatty acids and proteins to the lymph nodes.

However, this process can be impaired by stress, fatigue, infections, a lack of physical activity and swelling, among others. A lymphatic drainage massage can release stagnant fluids and toxins once this function has been compromised, preventing physical disorders and even accelerated aging. The Lane Spa in Palm Beach Gardens, Fla., offers Manual Lymph Drainage massage (30 minutes, $55; 60 minutes, $90;

During their stay, guests access unlimited yoga, nutritional and life enhancement classes, cleansing therapies and one to four colon hydrotherapy treatments, depending on their chosen package.

In addition to packaging their detox wrap with massages or facials, Serenity Wellness Spa offers 11, 20 or 30-day Detox Programs. Including a complimentary consultation, a combination of healthy f o o d a n d j u i c i n g, o p t i o n a l m e a l replacement shakes and supplements, the program aims to increase energy, increase liver and blood function, break bad eating habits and much more.

90 minutes, $125), individually and as a series of three or six. In a series of three or six, treatments are priced at 30 minutes for $50 each, 60 minutes for $83 each and 90 minutes for $115 each. A trained therapist detects the rhythm and depth of lymph flow and applies gentle, wavelike movements to aid the flow.

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detox bath — At We Care Spa in Desert Hot Springs Calif., a juice fasting and spiritual retreat, clients’ detox stays are enhanced with the Micro-Bubble Garden Soak (30 minutes, one soak: $90, three: $75 each, five or more: $60 each). An all-natural soak experienced in the spa’s garden soothes clients with highly oxygenated water and negatively charged microbubbles to improve blood function and release toxins. In addition to helping skin issues such as acne, eczema and psoriasis, easing stress, headaches, stimulating the immune system, exfoliating, hydrating and moisturizing, the soak leaves skin silky smooth and clean. juicing — A wellness craze practiced by countless celebrities and nutritional gurus, juicing is a much soughtafter detox. Using the freshly extracted natural juices of fruits and vegetables,

juicing provides vitamins, minerals, amino acids, carbohydrates and other nutrients to the body.

Bon Appetit Fitness and Wellness Spa offers Juice Therapy to clients, whether as a one-on-one consultation, group lessons, workshops or boot camps, helping clients with planning, making or even delivering juices for their convenience. The Juice Academy at Bon Appetit is led by a natural juice therapist and includes interactive lessons meant to increase understanding about juicing and its unique benefits.

food sensitivity testing — While allergies may be apparent immediately, food sensitivity develops subtly and can lead to chronic inflammation, digestive disorders, skin disorders, fatigue and obesity, among others. Bon Appetit offers food sensitivity testing via the ALCAT (antigen leukocyte antibody test), a comprehen-

The Under Eye Treat

sive test to measure adverse reactions to dietary substances. The 200 Food Panel ($695) measures sensitivity to 200 common foods including gluten, casein and whey while the Platinum Comprehensive Panel ($1,095) is a blood test to measure the body’s response to various foods, additives, colorings, chemicals, functional food and medicinal herbs.

panchakarma — An ancient practice of Ayurveda, Panchakarma — meaning “five actions”— relies on the philosophy of bringing the body back into balance by reducing stress and removing toxins. While an authentic Panchakarma can take anywhere from seven to 21 days and include purifying therapies such as vamana (medicated emesis), virechana (medicated purgation) basti (medicated enemas), nasya (medicated nasal drops) and rakta moksha (blood letting), many

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spas offer the preparatory stage of Panchakarma, Purva Karma, as a detox retreat. This stage can consist of diet, meditation, yoga and Ayurvedic treatments such as Abhyanga (an oil massage), Shirodhara (the pouring of a fine stream of oil onto the middle of the forehead) and Swedana (a therapeutic application of heat to different parts of the body).

J o t h i V i t a Ay u r ve d i c S p a & Wellbeing Center in Holly wood, Fla., offers Panchakarma in threeday and six-day packages. The traditional six-day offering is aimed at individuals experiencing a health

imbalance. Guests who choose this offering are advised to disconnect from their usual preoccupations to ensure physical and mental rest. For those who cannot commit to a full six days and are seeking wellness and prevention, the three-day program includes the same essential activities but with a reduced frequency.

Incorporating Panchakarma in three steps — preparatory, elimination and release and rejuvenation — retreats include massage and steam therapies, heat therapy, medicated essential oils, colon cleansing, purgation therapy, yoga, meditation, mantra

instruction and a vegetarian diet with specific spices, teas and herbs to assist in cleansing. Learn more about “Ayurvedic Detox” with our full article in December 2014’s edition of LNE & Spa. n

Raquel Levy is the editorial associate at Les Nouvelles Esthétiques & Spa. She holds a bachelor’s degree in Communications with an emphasis in writing and editing. Levy has been a lifestyle and feature writer for more than five years.

Contact her at raquel@lneonline.com.

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LNE & SPA What takes most of your time every day? — I am the owner and a working

with René

Brookbank

Owner of Beach Beauty Bar in Huntington Beach, Calif.

service provider. Providing services definitely occupies most of my day, but I am able to balance my time by planning ahead whatever needs to be done.

What is your hiring process? — I am

How can you define the concept of your spa? — Beach Beauty Bar is

but our massage business is growing. My

very selective in hiring. I don’t post ads for

goal is to build the massage business to

employees, but rather I seek people I know. I

a boutique day spa catering to the local

the point where we can bring a therapist on

sometimes hire someone before I truly have

community. We are located in the heart of

full time to alleviate this staffing challenge.

enough business for them, knowing that

downtown Huntington Beach and enjoy

if they have the right personality, maturity

specialize in waxing, skin care and massage

How do you manage the stress that work brings into your life? —

services.

I incorporate a daily combination of physical

living among and serving our neighbors. We

and work ethic, I can help them build their business quickly.

exercise and mindful gratitude into my

How many treatment rooms and other amenities are there? — Three

How do you evaluate employees?

routine. My work and home are five minutes

— Client retention is a big factor in evaluating

from each other, so I am able to take my dog

employees. Is the staff member sending a

tranquil treatment rooms and a private

on a walk to the beach at least once a day.

thank you note to each new client; is he or

outdoor retreat, The Deck, which is the

During this time, I practice mindful gratitude

she following up with the client? Beyond that,

perfect venue for special events. The Deck

for everything in my life. Additionally, I play

I look for reliability and a can-do attitude.

features an amazing ocean view and guests

tennis and work out at a local gym.

Employees stand out as stars when they are

are encouraged to arrive early or stay late

willing to jump in and exemplify a positive

to relax on the rooftop escape.

attitude toward their career. I have a staff of stars — that’s what makes my job enjoyable.

How many employees do you have and what are their specialties? — One full-time and five part-time employees.

We have two estheticians, one spray tan specialist and three massage therapists.

What would you say are your biggest challenges? — My biggest challenge is staffing for massage therapy. The bulk of our business is skin care and waxing, 48

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I have a staff of stars — that’s what makes my job enjoyable.

How do you train the staff? — We have a program called Training Tuesdays.

For an hour and a half on Tuesdays, myself or another staff member provides training in an area of expertise. Our training is widespread, including client retention, bellyto-belly marketing, social media, product knowledge, treatment protocols, etc. Our product partner reps also provide us with

What are the most important lessons you have learned from failures or challenges? — Take your time in everything that you do, rush decisions can be costly. The biggest lesson I have learned is in regarding product partners and

trade shows and online videos on various

What can you tell us about your marketing techniques? — Marketing is

topics.

by far my favorite part of managing the spa.

a line that has multiple products, start small.

training on product knowledge, along with

how much to purchase. If you are going with

Brand identity is important to me; I spend

Work with your product partner to identify

What are your retail goals? — Our

money on graphic design, making sure all

best-sellers. And, when you are looking to

retail goal is 35-40 percent of total revenue.

of our printed materials, social media and

add people to your staff, take your time as

We started specializing in acne last summer

graphics always stay true to our brand ID.

well. Look for the hidden gems.

and our retail numbers have been on target

I have seen tremendous results in belly-to-

month after month. We are clearing up acne

belly marketing. I started this business in

and our clients are sold on the products,

early 2014 with no clients. We have grown

What are the most popular treatments? — Skin care services are

making retail a slam dunk.

our client list to 600 plus clients in less than

the most popular treatments followed closely

two years by being active in the community

by waxing. We definitely have a reputation

What incentives do you have for your staff to reach these goals? — I

and fostering our client relationships. We

for waxing, especially in brows and Brazilian.

support local events where we can build

We’re also known for our acne offerings,

am currently working on developing a tiered

brand awareness and host two major events

we have lots of clients who come to us

commission plan, increasing commission

each year that generate lots of new clients.

specifically for acne.

How do you keep clients loyal? —

percentages at certain levels.

Where is the retail area located? —

Relationships are the key to client loyalty.

Three retail areas are located in the lobby/

While we host client appreciation events and

What advice could you give someone who would like to manage a spa? — My advice would be

waiting area, with all skin care products

have a rewards program, the key to loyalty is

to live and work in the same community, if

tastefully displayed on one whole wall. In

living and working in the same community

possible. Entrench yourself in that community

addition to the product shelves, we have

as our business. We are able to develop

and develop a sense of community within

point-of-purchase retail on the checkout

authentic relationships when we interact

your spa. People are your most important

desk and another area of retail, including

with clients outside of the spa, at the dog

asset. Take the time to find the right staff

jewelry and gift items, in the waiting area.

park, at the local gym, etc.

members—they are out there.

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PROMOTION

LNE&SPA PROFI LES

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“We provide our clients with all the skills, equipment, support and encouragement to be successful, to get their business off the ground and grow it.”

Unrivaled Technology Easy to use, easy to clean A unique handheld technology only found at Infinity Sun combines sunless tanning with luxury skin care to meet every client’s greatest desire: nourished and radiant skin. The revolutionary dual-valve system and exclusive “plug & spray” technology delivers a healthy, glowing tan in less than five minutes that lasts for seven to 14 days.

The technology consists of microchips, which atomize the solution to a very fine particle size so only a fraction is required to spray a full body. “This precise spraying method means less solution wasted, which lowers the cost per can, raises return on investment and creates less mess,” Munro states.

The only maintenance required is running water through the machine once every three to six months. “We’re not into spending time cleaning when you could be doing business,” Munro explains.

Glowing Solution Because one can fit all Solutions are adaptive to skin’s melanin so only one is required to deliver the perfect sun-kissed glow every time. An easy application is exemplified by plugging the solution directly into the machine with no need for mixing or pouring. A practitioner can choose a lighter or darker shade with the touch of a button, taking the guesswork out of spraying.

Nutrient Packed Nourishing a long-lasting glow Infinity Sun infuses the latest skin-nourishing ingredients and elixirs in their spraying solution to hydrate, protect and soften the skin, resulting in a longerlasting glow. In addition, it normalizes topical pH levels and works wonderfully on sensitive skin.

Infinity Sun Academy Free hands-on training and tools to profit Munro believes providing customers with the keys to success doesn’t stop with high-end technology and incomparable marketing support, but lies in educating each technician and business through free ongoing training. The Infinity Sun Academy has trained more than 3,000 technicians all over the world, including the renowned sunless tanning experts who work with fashion week and Miss USA.

Unparalleled Support Not customers, partners “We provide our clients with all the skills, equipment, support and encouragement to be successful, to get their business off the ground and grow it.” Munro states.

That is why she goes above and beyond, once even meeting a customer at the

airport to deliver tanning solution, making sure she was on a plane and headed to an important event all in less than an hour.

An online support portal, the “Owners Lounge,” is available 24-7, offering technical, marketing and business assistance as well as easy online ordering and same day shipping.

Heart to Help Others Empowered to make a difference Munro, a devoted animal rescuer and member of Women in Technology International (WITI), says her company is very much driven by social causes. She is the founder of Snoopy’s Angels, an animal rescue organization, and works with WITI to encourage young girls to enter professional careers. She also enables customers to get involved with causes close to their hearts.

Infinity Sun West Hollywood, CA 323.782.1049 infinitysun.com For professionals only.

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THE

MEET GREET Eliminating the Front Desk for Improved Client Relations

by Caroline Canetti

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THE NEW MEET AND GREET

Imagine a spa with no front desk, no receptionist — and a lot of modern technology in its place.

While this design is not prevalent quite yet, it is the spa design of the future according to some design professionals. This upand-coming trend serves not only to save space and allow clients to do mobile checkins, but also to provide a better sense of connection between therapists and clients.

The spas and hotel chains that already utilize this design are seeing great client satisfaction and a boosted bottom line.

MAKE THE CLIENT FEEL SPECIAL One key idea behind this concept is to provide a more personal and authentic connection with the spa by having the owner — or even the therapist — greet the client when they arrive, rather than a receptionist.

“It makes the customer feel important and gives them a more positive, nongeneric experience,” says Leon Alexander, CEO and president of Eurisko Design, which designs spas with this in mind. “There is no doubt that an owner greeting and welcoming a client has the fundamental benefit of making a stronger, and more long-lasting, connection between you and the consumer.” He likens it to the feeling one gets when the chef at their favorite restaurant greets them at their table.

Linda Steinberg, a frequent spa-goer, says she loves this approach. “It really does make me feel special. It’s personal. It makes me want to come back.”

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SAVE MONEY While Yvonne Tuchscher, owner of Resplendent Day Spa in Long Beach, Calif., agrees that the personal touch makes a client feel special, she has another reason for making this change.

Eliminating the front desk does more than just facilitate a personal greeting by the owner — it also eliminates the need for a receptionist to take calls and book appointments.

“I have eliminated my front desk due to younger people not having good communication skills on the phone,” she explains. “I have all calls forwarded to my cell so I can book them personally and answer their questions. I have a very complex menu and if the person cannot explain the service to book the appointment I lose on average $120 per call.”

A s i d e f ro m lo s i ng p ote nt ial bookings, eliminating this position has helped Tuchscher’s bottom line for another reason. “Being a small business, the expense is huge to have a full-time receptionist, and the filing of taxes and paperwork with workers’ compensation is an expense for me to have a tax preparer do,” she says.

ALTERNATIVE CHECK-INS What you need to do once you do eliminate the front desk is twofold.

One option is for clients to check in through mobile kiosks in the lobby area. Some hotels, such as Andaz, a boutique Hyatt property, are already doing this. Courtyard by Marriott is in on the trend too, replacing its standard front desks for smaller “welcome pedestals.”

Tuchscher, on the other hand, takes bookings on her spa’s website and mobile app. “We may even set an appointment up by text or email, or we speak. They’re usually surprised and delighted to be greeted by me since it is more personal,” she says.

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MONETIZE MORE SQUARE FOOTAGE Another important reason for spas to eliminate the front desk is that it frees up space to expand your retail section, which in turn increases revenue. “It’s important to monetize more of your square footage,” says Alexander. “You convert that space into shelves or displays for your retail products to sell.”

One way to make the retail area even more engaging is to provide things for guests to do. For instance, you can create a scent bar where they can smell the essential oils to help them decide which one they want for their massage.

Spas that have a hair salon can take a cue from some clothing retail sites to create an interactive experience. “I was in a changing room in London and they scan your body and without taking your clothes off you can look on the screen, choose clothes, and see how it will look on you,” says Alexander. “You can do this when a client wants to change their hair color, and on the screen show them what other colors will look like on them. The more exciting you make it, the longer your customer will stay in

the retail section, and the more they are likely to buy. That is a proven fact.”

GO HIGH-TECH Of course, not having a receptionist to answer questions about services might be a cause for concern. Alexander has already begun implementing a modern way around that potential issue through the use of technology in the lobby area.

“We are creating interac tive displays on the walls with iPads built in that have info on the products, skin care, service menus, testimonials, and videos of treatments in action. All of your info is there, and it’s entertaining and gives them an experience. It’s fun for them to control the iPad to see the info and click through things,” says Alexander.

Spa Pura in Montrose, Calif., and EpiOne, a MedSpa in Beverly Hills, Calif., are two spas that already have video screens in their lounge area that show demonstrations of procedures, as well as news segments about the treatments and interviews with the owner. “This is really the future of design for spas,” says Alexander. n

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TICK ToCK

GOES THE CLOCK Managing late arrivals and no shows

By Dori Soukup Every spa owner, manager and solopreneur strives to fill every appointment slot and maximize capacity. But a great day starts to crumble when a client either calls to say they are running late, doesn’t show up, or cancels their reservation on the same day as the scheduled appointment.

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H

ave you been in that situation? Sure you have! Every spa professional has to deal with this challenge, which is very costly for the spa industry. However, there are strategies you can employ to help reduce late arrivals and no-shows.

RESERVATION GUIDELINES Instruct your reception department to follow these steps when taking reservations to minimize client tardiness and no-shows:

1. Take credit card information to confirm reservations You can’t reserve a hotel, car rental or dinner without providing credit card information, so why do some spas still not take credit cards when booking a reservation? Make sure you do.

The reception department should ask the client, “Which credit card would you like to use to confirm your reservation?” This should happen with every reservation — no exceptions. This practice solidifies the reservation and helps reduce your no-shows or late arrivals, especially when it’s followed with the next point…

2. Make guests aware of rescheduling guidelines First, guidelines should be for rescheduling, not cancellation. “Cancellation” is a negative word, as it indicates that the client is not coming back. The word “reschedule,” on the other hand, indicates that they are returning. Your receptionist should share your rescheduling or late arrival guidelines with each guest at the time of the reservation.

Create a scripted message that each receptionist must recite with every reservation, such as the following: 58

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“Ok Jennifer, we will be expecting you Wednesday at 9:50 for your facial!

Just so you know, should you need to reschedule your appointment, you will need to inform us at least 24 hours in advance to avoid any charges. It takes preparation on our part to deliver the best experience for you, and we want to make sure you get the most out of your visit with us.

Jennifer, what is your preferred communication method for your conformation? Text, email or call?

Great, we will text you the day before as a courtesy reminder! Also, I am sending you an email with great information to prepare you for your visit with us.

Thanks Jennifer, we look forward to seeing you Wednesday at 9:50!”

sure you include your guidelines for late arrivals, rescheduling and no-shows.

4. Confirmation via communication preference The day before the scheduled appointment, make sure you send out either a text, email, or make a phone call based on the client’s communication preference.

5. Rewarding good behavior and respect If your spa is among those that implement a loyalty program offering points to your clients, inform clients that by arriving early to their appointment, they can earn additional loyalty points. This is a great way to encourage positive behavior. Include this offer in the email template you send out post-reservation.

3. Post-reservation guidelines email

“I’M RUNNING LATE”

Create an email template to be sent automatically once a reservation is made.

Your email should explain arrival guidelines and treatment preparations. Make

Let’s assume you implement the five steps above and you still have clients who run late. How should you balance the objectives of providing a positive

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guest experience and protecting your time? Do you give them the full treatment? You have to use your own discretion in this situation. However, note that if you give them the full treatment the first time, they will expect it every time they are late.

Instead, consider using this as an opportunity to teach them how to spa with you. Kindly offer them the option to either reschedule or receive whatever time they have left. If they are a firsttime offender, you may want to apply some of the amount paid toward their next treatment as a goodwill gesture, and make sure they understand your guidelines about being late.

Always give the impression that it’s difficult to get an appointment with your spa. We have clients with solid appointment reservations for three and four months out. Do you think these clients are late or no-shows? No, because they know that if they miss their appointment they are not getting in.

That’s the effect of urgency and time scarcity. If this protocol is practiced and known among your clients, instances of tardiness and no-shows will be reduced.

BALANCING GUIDELINES AND CUSTOMER SERVICE The goal of the spa is to deliver a great guest experience, which sometimes means you must forgive and be flexible. After all, we are in the business of making clients feel better, and they won’t stick around if we tick them off! As a business owner, it is your responsibility to create a culture and environment that is inviting to your guests so they look forward to coming to your spa.

For example, the reason I suggest taking credit cards is not to charge firsttime offenders. Doing so will only upset them and they will never come back to you. Don’t be black and white. Grey is sometimes required. Teach both your team and your clients how to be in a great relationship based on mutual respect.

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Where do you draw the line?

Track your results

Once you put all of these guidelines in place, you are sure to minimize these challenges. But there will always be those few clients who are consistently running late, no matter what you do. For these repeat offenders, you must make the difficult choice of either charging them or “firing” them. If a client is not respecting you, takes valuable time slots from you and doesn’t care about you and your business, it might be time to draw the line.

Redemption from a “noshow” or “cancellation”

It is essential for a spa leader to run reports to track the rate of no-shows and late arrivals in order to address them accordingly. The reception team and your therapists can manage this challenge.

Create your reservation guidelines and make sure everyone — from the team to your clients — knows what they are.

Post them on your website and create email templates to send to clients as a reminder. If everyone on the team is aware of your guidelines and makes them clear to all guests, the rate of no-shows and late arrivals at your spa will be minimal. n

Make sure your receptionist contacts the no-show client and attempts to reschedule them. The sooner this is done, the better the chances are of booking a new reservation with them.

However, if the client does not want to make another reservation, you need to find out why. This is an opportunity to discover what really happened and learn from it.

Dori Soukup is an executive coach, author, professional speaker and the founder of InSPAration Management.

She speaks at conventions all over the world and hosts public and private seminars. Her Spa BizTools and strategies have helped thousands of spa professionals experience exponential growth and profits. She can be reached at info@insparationmanagement.com.

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LEADING THE WAY Every year, top salons and spas partake in a two-day event to learn from industry experts. This year Repêchage is hosting the 18th Annual International Conference for Salon & Spa Professionals on May 2, 2016 at Manhattan’s Affinia Hotel with a hands-on work shop taking place on May 3 at the Lydia Sarfati Post Graduate Skin Care Academy in Secaucus, N.J. The conference includes new professional treatment and product launches, presentations and demonstrations, President’s Awards presentation, gifts and much more!

800.248.SKIN (7546) repechage.com

TEENAGE SKIN RESCUE GR8/SKN was developed with the goal of educating teenagers and young adults about skin care and delivering products to produce long-term results. Aiding your clients and providing information on how to manage breakouts and prevent complications like scarring, infections and pigmentation allows them to take skin care into their own hands.

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IMPROVED WEBSITE GOES LIVE EuroSpa Aromatics has launched a new website with enhanced features including online ordering, Mystifier Injection System maintenance videos and product updates, all tailored for commercial, retail or home use clients.

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855.4.GR8SKN (855.448.7756) gr8skn.com

Since 1977, EuroSpa Aromatics has been developing and manufacturing pure natural eucalyptus oil products for steam rooms, spas, home use and retail boutiques.

800.395.6478 eurospaaromatics.com

NEW SKIN CARE COMPANY ON THE HORIZON Seven years of extensive scientific research come together in Elixheal Skincare. The line offers the ability to treat any type of skin imperfection including chrono/photo-aging, sun spots, age spots, discolorations, cellulitis, stretch marks, acne and post-acne scars, dry skin and undernourished skin. A synergistic action-reaction system means each formula contains the “seed” of the other, key to creating a positive balance to produce immediately visible results.

The new line features a “therapeutic imprint,” focusing on the importance of taking care of skin from inside and out as well as granting immediate, long-lasting results.

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These unique formulations support the skin’s natural barrier function and nourish it with a multitude of essential vitamins, making them gentle yet highly effective.

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BARE & BEAUTIFUL GUIDE

the

white

test

Tips on waxing consultations and sanitation

by Lydia Sarfati

Hair removal is big business in today’s beauty industry, both for male and female clientele. Due to its low cost and efficiency, waxing is a significant business booster — but only when special attention is paid to detail in terms of safety and sanitation. These are two necessary components of a successful wax business.

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PRE-TREATMENT CONSULTATION Numerous conditions preclude waxing services, including many that your clients may not be aware of. Medications or prior treatments may make skin more fragile and susceptible to injury or infection. In addition, the client could have an existing condition that is extremely transmittable through the waxing process, putting staff and other clients at risk. It is up to you as their waxing professional to prepare them with the necessary pre-treatment considerations.

Create a thorough questionnaire for your clients to review with you prior to the service to detect all of these issues.

Your client may be surprised by the thoroughness of your pre-wax consult, but this is good for you, as demonstrating expertise and an understanding of contraindicating conditions boosts client loyalty. Here is an overview of the various stages of a pre-treatment consultation: When clients schedule their waxing appointments, explain how they must prepare for the service and other factors to consider:

Pre-wax preparation • Hair must be one-eighth of an inch long for safe and effective removal.

• The targeted area should be exfoliated the day before the appointment to prevent skin irritation during the service.

• Clients should not expose skin to direct sun for at least 24 hours before or after waxing.

• First-time waxing clients should arrive 15 minutes prior to the treatment to fill out a health and medical questionnaire.

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Additional considerations for technicians Contraindications • Accutane and Differin. These can cause skin to become highly fragile and tear easily.

• Retin A. Skin can become highly sensitized during usage.

• Coumadin and Warfarin can cause easy bruising of the skin.

• Recent use of AHA products.

• Cancer treatments.

• Herpes, herpes simplex in active stage.

• Sunburned skin.

• Open lesions.

• Moles, skin tags, warts.

• Inflamed or irritated skin.

• Do not wax if a client is having any dermabrasion services.

• Do not wax over an area that has been recently waxed.

• Do not wax over an area that has had a Botox injection for at least 72 hours.

• Do not wax if the client has protruding varicose veins, diabetes, phlebitis or any skin irritation.

CLEANLINESS AND SANITATION Clients and staff are potentially exposed to numerous types of infections when they come in contact with human skin and bodily fluids, including Hepatitis B,

BARE & BEAUTIFUL GUIDE

MRSA staph infections, bacterial infections, herpes simplex and even HIV. If bleeding occurs, the spa professional is exposed to blood borne pathogens, which can then be transmitted to the staff and subsequently clients if proper sanitation and cleanliness are not enforced.

Sanitation In addition to avoiding the risk for infection, a clean, sanitized work environment is key to a business’ success.

A client recognizes and processes an opinion about a spa within seven seconds of perception. The following sights serve as immediate clues to clients that they are in an unsafe, unclean environment:

Does wax kill germs?

Many skin care professionals erroneously believe a wax pot is hot enough to kill germs, but in reality, the wax pot is not killing bacteria.

The proper temperature to kill all bacteria is 100 degrees Celsius, or 212 degrees Fahrenheit, for at least 30 minutes.

However, wax heated to this temperature would be scalding hot and extremely dangerous to clients. In addition, it is important to note that the infection rate and susceptibility to disease at the time of waxing is much higher because the follicles are open.

• Tweezers or scissors are pulled from the esthetician’s pocket or drawer, not autoclaved and visibly removed.

• Wax is left behind on trolley or table.

• The esthetician does not clean their hands or wear gloves.

• Tools are strewn across the trolley, not kept in sanitary quarters.

• The table is not sanitized or sheets are not changed.

A clean, sanitized work environment is key to a business’ success.

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Avoid this disastrous scene and build your clients’ confidence by following this protocol for a properly cleansed, sanitary treatment area: • Thoroughly sweep and clean every service room or station after each session. Remove excess wax from waxing machine.

• Wash surfaces with anti-viral and anti-bacterial cleansers and thoroughly dry them.

• Apply fresh linens and liners to treatment tables.

• Sterilize all non-disposable instruments in a sterilizer or autoclave before and after treatments. This includes metal spatulas, tweezers and body brushes. Keep disposable items in a closed environment near the waxing station.

• Store applicators in an air-tight container.

• Seal and dispose of all garbage bags in proper containers outside the service room.

Tips for Technicians

Proper hygiene One-use items such as gloves, applicators and muslin strips must be factored into a spa’s budget, as re-use of these items present a very real health risk. There are case studies of incurable staph infections and viruses being transmitted from one client to another or the service provider because of microbial infestation on gloves, countertops or in the wax itself. Even alcohol and bleach do not kill 100 percent of germs residing on a surface.

Federal law states that “everyone should be considered as contaminated and that service providers who are occupationally exposed or have the potential to be are required to use preventive measure to prevent cross contamination.” This means estheticians must wear gloves and dispose of hair removal applicators after each use.

(Find out more at osha.gov.)

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1. Keep box of disposable, non-latex gloves, sealed jar or container of applicators and muslin strips on work trolley near the waxing table.

2. Keep a lidded garbage container next to trolley for easy disposal of items.

3. Wash hands before and after each client with antibacterial liquid soap for at least 10 to 15 seconds.

4. Dry hands thoroughly and put on a new pair of properly fitting gloves.

5. Sanitize brushes by washing with soap and water and put in sterilizer for 20 minutes following every procedure.

Seasonal solution! During winter, clients should “warm up” prior to waxing treatments. During summer, they must “cool down” and any perspiration must be removed.

BARE & BEAUTIFUL GUIDE

Pre-wax preparation Preparing the skin for waxing is an important step in maintaining efficacy and preventing adverse reactions. If the skin area to be waxed has excess oils, sweat or bacteria, the opening of the hair follicle will lead to breakouts and infection. So make sure to first sanitize skin with alcohol spray or wipes and pat dry with a disposable towel.

Body skin should be dry brushed, preferably with a goat hairbrush, to lift any ingrown hairs from the surface.

For face waxing, saturate the area with a cotton swab moistened with alcohol and then pat dry with a medical grade tissue.

hair growth. Repeat this on all areas to be waxed, disposing of the strips in a clean garbage can placed nearby.

Repeat until all the desired hair has been removed.

For facial waxing, apply a cold gel rich in antioxidants immediately after waxing, followed with an alcohol-based astringent. Apply a hot towel to soothe the area. For sensitive areas like the chest and back, complete the waxing service with a calamine-based soothing mask and leave on for 10 minutes.

Remove gently with lukewarm water, and then apply a soothing oil.

NO DOUBLE DIPPING! Use one applicator to apply a stroke of wax, then immediately discard. NEVER double dip the applicator back into the wax.

Doing so causes any remaining microbes, viruses or bacteria on the client’s skin to immediately reside within the wax, enabling it to transmit disease to other clients, whose skin is now more susceptible to infection due to being compromised by the hair removal process.

Waxing application Apply wax in the direction of the hair growth, not exceeding coverage of a 10 x 3 inch area, with a strip not exceeding eight inches in length and three inches wide, leaving enough room for grip. Apply in a thin layer and press down. Remove in one swift, quick motion in the opposite direction of the

Lydia Sarfati is the president and founder of Repêchage. She is an internationally recognized skin care expert with more than 30 years of experience in the industry, and has been quoted in multiple highly respected publications and appeared on television for her expertise. Sarfati is the honorary chair of EstheticsAmerica, CIDESCO USA and the Skin Care & Spa Council Director of Intercoiffure North America. She is the recipient of numerous prestigious industry awards, including LNE & Spa’s Crystal Award. Email her at lydia@repechage.com.

Post wax client tip Soaps, perfumes or makeup should not be applied for at least 12 hours after a waxing service. Direct sunlight should also be avoided for at least 24 hours.

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for a new

Customizing hair removal based on hair types

by Desiree Duran-Cortez

The first step of a successful hair removal practice is to understand that people are unique. Hair growth types and patterns are a part of our genetic disposition. Age, hormonal fluctuations, ethnic backgrounds, skin type, and the OTC and Rx products our clients use are vital pieces of the hair removal puzzle and make consultations essential, as customization is key to selecting the right option for each client and achieving the best results. This expertise can make you the miracle hair-removing go-to source for many clients.

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ELECTROLYSIS Electrolysis is a treatment in which a very fine needle is inserted into the opening of the hair shaft and energy is released to damage the follicle and prevent re-growth. It is the only FDA approved method of permanent hair removal, using thermolysis, galvanic, or a blend of currents to heat the follicle and destroy the chance of hair re-growth. It can be used on a wide spectrum of hair types and colors with success, including white or blond and fine textures.

Treatment plan Treatment plans for electrolysis differ depending on the type of hair and area being treated. Treatments may last between 15 and 60 minutes and range from $25 to $100 per session, depending on duration. Electrolysis requires a progression of treatments in order to capture the hair during its growth cycles. Initial treatments may be performed weekly, but treatment plans may change as results progress and be spaced between two and four weeks apart. A total of four to six treatments are typical for small treatment areas.

The permanence of results depends on the individual’s commitment to routine treatments, internal hormonal changes, hair density and thickness in the treatment area as well as positioning of the follicle.

tions include pacemakers, pregnancy, moles with hair, AIDS, HIV, hepatitis and inflammatory skin lesions. *For a comprehensive understanding of electrology, refer to The American Electrology Association at electrology.com.

LASER & IPL

Fitzpatrick skin type: All.

Contraindications Electrology can stimulate blood flow and melanocytes, an issue of concern for clients struggling with capillary damage, rosacea, melasma, post-inflammatory hyperpigmentation (PIH) or are prone to scarring. Other contraindica-

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Both laser and IPL treatments are widely accepted forms of hair removal that use a concentrated beam of light.

Lasers used are generally Nd:YAG or Alexandrite, while IPL uses a spectrum of light wavelengths. Pigment (melanin) is the target for the resulting hair reduction. The light is absorbed by the pigment in the follicle, damaging it and

changing the physiology of the hair, preventing its re-growth or causing it to grow back slower and thinner. Ideal candidates have light skin, dark hair and no tan.

Hair that is light brown, red, blonde, gray, white or very fine in texture does not have the pigment necessary for results from laser treatments. Exceptions can be made as the type and setting of the laser used is determined by skin and hair color and hair thickness. Dark, fine hair on fair to light skin is targeted with a different fluence and pulse width than a coarse hair on the same skin tone. IPL or laser hair removal can help with hirsutism, but requires long-term maintenance.

BARE & BEAUTIFUL GUIDE

Treatment Plan

Ethnic background is an important consideration when it comes to laser treatments.

Laser treatment plans vary depending on the thickness and density of the hair and a progression of treatments is required to capture the hair during its growth cycles. Treatments last 15 to 60 minutes and range from $40 to $400 per session, depending on the treatment area. Six treatments are commonly recommended, however up to 12 treatments may be required for some.

Fitzpatrick skin type: Ethnic background is an important consideration when it comes to laser treatments. Ideal skin types are Fitzpatrick I-IV, however the Nd:YAG Laser can also be used on Fitzpatrick IV-VI.

Contraindications Contraindications for lasers include pregnancy, diabetes, herpes simplex, albinism, sunburn, open wounds, birthmarks and photosensitizing medications. Clients with melasma should not receive laser treatments on the face.

WAX For waxing hair removal treatments, warm wax is applied to the skin and removed quickly to pull the hair from the follicle. Hard wax is best for coarse hair.

It may not remove all hairs at once, but it is gentle enough to apply more than once without compromising the skin.

Strip (soft) wax, on the other hand, is the best option for medium to fine hair types, as it adheres better to the hair.

Treatment Plan Treatment plans vary depending on hair growth. Sessions can take anywhere from 15 minutes to an hour. Initial appointments may be scheduled two to

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Pre & Post Care for Hair Removal Treatments For best results and maximum client comfort, advise your clients to take the following measures before and after any hair removal treatment: Don’t wax or tweeze the treatment area for at least two weeks prior to the appointment.

On the day of the appointment, take a mild OTC pain reliever if necessary or apply a topical numbing cream to help relieve any discomfort during the treatment.

During this recovery phase (2 to 3 days), it is important to keep the skin clean in order to prevent infection. Avoid touching the treatment area, tanning and any ingredients that may trigger skin sensitivities, such as hydroxy acids.

These practices should be maintained throughout the entire treatment process.

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four weeks apart, however a progression of treatments is required in order to capture the hair during its different growth cycles. As results progress, less frequency is necessary and results may be maintained every four to six weeks.

The typical cost is $15 to $60 per session, depending on treatment area.

Fitzpatrick skin type: All.

Contraindications

Treatment Plan Sugaring treatment plans may vary depending on hair growth. Like waxing, initial appointments may be spaced two to four weeks apart. As hair loses coarseness over time, results can be maintained every four to six weeks.

The cost of treatment is approximately $15 to $60 per session depending on treatment area.

Fitzpatrick skin type: All.

Facial waxing can be problematic with the use of chemical exfoliants, retinoids, acne products or lightening products. Melasma is another contraindication to facial waxing, as the process can darken hyperpigmentation.

Isotretinoin (Accutane, Amnesteem, Claravis, Sotret, etc) is contraindicated. Clients experiencing breakouts, compromised skin and inflammatory concerns should not undergo waxing services. Waxing may contraindicate with inflammatory skin lesions and some acne medications.

Special considerations should be taken for tanned or sunburned skin.

Waxing should not be performed on sunburned skin and moles. Do not wax clients who have received a light chemical peel or microdermabrasion in the last seven days, a laser skin resurfacing treatment in the last year, a physicianadministered peel in the last two years or a tanning booth service in the last two days (or in the two days following a service).

Contraindications The contraindications for sugaring are the same as those for waxing, see previous section.

on fingers and toes. Threading can be done on even the tiniest, finest hairs, which only need to be one-sixteenth of an inch long. Hairs grow back finer following threading treatments.

Treatment Plan While regrowth varies, treatments are typically four to six weeks apart. Price ranges from $6 to $50, depending on treatment area.

Contraindications Contraindications for threading include broken, irritated skin, sunburn, active eczema, psoriasis and herpes lesions.

THREADING In the ancient method of threading, a cotton thread is pulled along unwanted hair in a twisting motion, trapping hair in a mini lasso and lifting it right out of the follicle. This form of facial hair removal is used for eyebrows, nostrils, upper lip and ears as well as fine hairs

Desiree Duran-Cortez is a licensed esthetician and laser technician and practices at the Skin Rejuvenation Clinique in San Antonio, Texas. She shares her enthusiasm for beauty and esthetics as a national educator for Advanced Rejuvenating Concepts.

SUGARING Sugaring hair removal is very similar to waxing as it removes hair from the follicle. A sugaring solution is made up of sugar, lemon juice and water. It can either be removed with a strip, as with waxing, or simply rubbed off. It is compatible with all hair types, colors and skin types.

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Beyond the

Waxing add-ons to WOW your clients

by Caroline Canetti

Waxing add-ons and stand-alone services for the area below the belt are great ways to help your clients make their date nights and special occasions extra special. These options serve as easy revenue boosters as well. But, be forewarned: This will take you even more up and close and personal with your clients than the Brazilian wax already does!

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Ingrown hair prevention The best way to keep your wax clients coming back is to help prevent them from getting ingrown hairs after your services. Spas are offering this in the form of microdermabrasion, peels and retail products.

At face to face nyc, the Bikini Suave (15-20 minutes, $70) is a microdermabrasion service for the area waxed. “We do this in between their waxing sessions, usually two to three days after getting waxed,” says owner Enrique Ramirez. “We exfoliate the area with the same microdermabrasion tool we use for facials. It keeps the skin smooth so when the hair grows back you don’t get ingrown hairs.”

Flawless Day Spa in Chapel Hill, N.C., offers a chemical peel, Brilliant Bikini (15 minutes, $30), for the same reason. “This is done a couple of days after waxing, where we do a quick chemical peel treatment at the bikini line,” says owner Wendy Solomon. “This helps to smooth the skin and helps prevent ingrown hairs. It’s quite popular!”

Tamara Friedman, owner of Tamara Wellness + Spa in Farmington, Mich., sells pre- and post- exfoliation products for at-home use. “We tell them to exfoliate a day before their appointment so that everything comes to the surface better for waxing,” she says. “And then three to four days after waxing, we advise them to exfoliate with it again to prevent ingrown hairs.”

Vajazzle and Pejazzle Who doesn’t want a little sparkle down below? The trend of sparkling up your bikini line is still going strong and even men are joining this trend.

While face to face nyc offers both the vajazzle and the pejazzle ($25), Ramirez says more men are coming in for this service. “I think they’re inspired

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by their girlfriend’s vajazzling and want to treat them to a little bling now too,” he says. “Usually their girlfriend talks him into getting waxed and then he decided to surprise her with what we like to call a ‘glittery tattoo’ or ‘sparkly design.’ Of course, it’s often for special occasions and the heart shape and initials are the most popular.”

To manage your clients’ expectations, Ramirez says it’s best to encourage clients to get the bling either the day of or the day before their special date. Other tips include avoiding oil for massages and washing the area gently when showering. Clients should expect it to last a week, although it might come off faster.

Vanessa Manel in Eagle Rock, Calif., uses crystal beads by Swarovski, the maker of fine jewelry, for their vajazzling services. They charge $20 for most of their simple vajazzle designs, but the

price can go as high as $50 for really elaborate designs.

“The most popular designs are hearts, starbursts and the first letter of the client’s boyfriend’s name,” says Manel. “We also do some more elaborate designs where we design flourish patterns or use pre-made designs like winged hearts or butterflies.”

Waxed Hair Designs and Dyes Waxed-in hair designs are almost as popular as nail art is for manicures these days. This includes waxing the pubic hair into the shape of a heart (the most popular design), the initials of the client’s significant other and even lightning bolts and flowers. It also includes dyeing the hair fun and festive colors, such as bright pink or the perfect cherry red for their heart-shaped ‘do.

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anniversaries and special date nights.”

Their dyeing services are typically 30 minutes and cost $75.

Anal Bleaching While some salons use a cream they also sell to help lighten the skin around the anus, other spas are taking anal bleaching to new heights by doing a chemical peel on the area, similar to a chemical peel during a facial.

This peel is offered at face to face nyc. The cleverly titled New Ringtone is a gentle 30-minute fruit acid peel applied to the lips ($110), anus ($110) or both ($185) to lighten the skin. “This became popular with celebrities and, frankly, people who watch porn and see that the actress’ skin is very even-

Ramirez says hard wax is best for waxing in designs. Hearts are the most popular, and initials and shorter nicknames of loved ones are a close second. While you can use a stencil, he says he just free-styles the shape. “We charge our regular Brazilian wax price ($60) for this.

And the hard wax is better to control because of the way it molds and stays in place,” he adds.

Dyeing is also popular with older clients who are getting grey hair “down there.” Tamara Wellness + Spa started dyeing their aging clients a few years ago when a woman came in a panic after seeing her first grey hair.

“I have a lot of clients asking for this now — just to cover the greys,” Friedman says. “But, I have a lot of younger clients coming in who want fun colors too. Bright pinks, reds and purples are popular, especially for special occasions like Valentine’s Day,

toned down there. Everyone is doing it — housewives, celebrities, Broadway stars,” says Ramirez.

Darker skin down there can be due to friction, disgruntled hormones, shaving or hereditary genes, but the results vary. “We do warn our clients that it might take a few treatments,” he says.

“The results on the lip area are better than the anal area. Most clients see results in two treatments.”

Take a cue from these innovative spas and add some excitement (and revenue boosting opportunities) to your menu with these fun and profitable add-ons for your intimate area hair removal services!

The trend of sparkling up your bikini line is still going strong and even men are joining this trend.

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An ingrown hair is a condition where the hair curls back and grows into the skin. Instead of growing outward as it normally does, the tip of an ingrown hair grows sideways or back into the hair follicle, causing localized irritation and inflammation. Tender pimples arise when closely cut hairs grow out and pierce the hair follicle or curl back and reenter the skin to cause a foreign body reaction. Though most cases of ingrown hair are resolved with time, ingrown hairs can lead to bacterial infections, abscesses, skin discoloration or scarring.

Causes of Ingrown Hair

hair at a time

Treating and beating ingrown hairs

by Ottmar K. Stubler

The most common causes of ingrown hairs are waxing, shaving and tweezing. When growing back, removed hair is shorter, has a sharper edge and thus is more prone to get trapped under skin’s surface. Hair that is broken off unevenly in hair removal methods leads to a short, sharp tip that can grow back incorrectly.

Ingrown hairs are more likely to occur in clients with coarse or curly hair, however anyone can develop an ingrown hair. Other causes include the hair follicle becoming clogged with dead

skin cells, causing the hair to grow sideways and tight clothing that can irritate the growing hairs.

How to Spot It Ingrown hairs may happen anywhere on the skin. For men, this typically affects the cheeks, chin and neck, whereas women frequently develop this condition in the armpits, pubic region and legs.

An infection of the hair follicle causes a small red swelling to appear around the point where the hair comes out of the skin, often with a yellowheaded spot (a pustule). Many follicles are usually affected. If the inflammatory reaction develops, the areas of redness extend out from the follicles and may merge together resulting in more irritation. The ingrown hair can be clearly seen with a magnifying glass.

They commonly appear in small, raised bumps on the skin of a pink, red or tan color. A tiny black dot may be apparent at the center of the bump where the hair is trapped.

Many individuals hyper pigment from ingrown hair.

The underarms and inner thigh are most susceptible to skin

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darkening. Often, other conditions can be mistaken for ingrown hairs. These include acne, cysts, eczema, heat rash, dry skin, impetigo, abscesses, keratosis or folliculitis, an inflammation of hair follicles.

Treatment and Prevention To prevent further infection, abscesses, discoloration or scarring of the skin, a safe course of treatment can be determined. Inform the client that these complications can arise when they pick at or scratch the area of the ingrown hair. Possible treatments and preventative measures include: Cleansing and gently scrubbing the area with a warm washcloth. Exfoliation helps loosen embedded hairs and may prevent the condition by lifting the hairs that may be growing inwardly and removing dead skin cells, thus preventing blockage that traps hair follicles.

Though not often recommended, sterile tweezers may be used to dislodge the ingrown hair from under the skin’s surface.

Some people who chronically get ingrown hairs use laser treatments or electrolysis to completely prevent hair growth.

Topical steroid creams can help decrease inflammatory reactions and topical retinoid creams can decrease the build-up of dead skin cells blocking the hair follicle. These creams can also help decrease the skin discoloration that sometimes occurs with ingrown hairs.

Follow pre- and post-waxing recommendations to avoid the breakage of hair from waxing treatments. This includes gentle pre- and post-treatment exfoliation as well as avoiding tight clothing and heavy perspiration following waxing treatments.

If a secondary infection has occurred due to the ingrown hair, a client’s doctor can prescribe topical antibiotics.

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Key Ingredients There are many different creams, lotions and masks that prevent or cure ingrown hairs. Some are alcohol-based, while others are alcohol-free. For some, alcohol can cause skin irritation and thus alcohol-free products may be preferred.

Numerous ingredients in products on the market can help lift ingrown hair and calm the skin. These key ingredients include: • • • • • • • •

Salicylic acid Glycolic acid Lactic acid Acetylsalicylic acid Resorcinol Bromelain Retinyl Palmitate Salix Alba (Willow) Bark Extract

Most of these ingredients are exfoliants which “unroof” the ingrown by sloughing off the top layer of dead, dehydrated skin cells allowing the hair to lift above the skin line.

While regular spa treatments specifically designed to address ingrown hairs are not common, the Ingrown Hair Removal Treatment from Dyanna Spa in Manhattan, N.Y., illustrates how this can be accomplished in a spa setting: This treatment is for clients who have had problems with ingrown hairs in the bikini area after having a bikini wax treatment, shaving or any other reason. After cleansing and exfoliating the area, an esthetician removes the offending hairs using a sterile disposal needle. A high frequency machine is then used to kill any lingering bacteria (30 minutes, $45, 60 minutes, $75).

Ottmar K. Stubler received his California esthetician’s license in 1985. His years of experience in the industry include establishing wholesale distribution companies and formulatingPFBVanish.Stublerwasapracticing esthetician from 1985 to 1996 in San Francisco and is now an educator, writer and lecturer for the industry.

Calendar full.

Clients managed.

Employees scheduled.

Not having to work after hours?

866.966.9798 | booker.com/LNESpa

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Social media platforms for your hair removal business

by Melissa Black

Whether you are a solopreneur or owner of a chain of salons, social media engagement is an absolute necessity to grow your hair removal business. Everyone today is connected to the world through their smartphones, which provides you with a huge opportunity.

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F

our of the latest social media platforms — Vine, Meerkat, Periscope and Snapchat — can help you gain exposure, make connections and attract new clients. While each of these platforms has their own personality, attractive features and typical audience, they can work in conjunction with one another for your brand.

Let’s take a look at how you can position yourself as your region’s top hair removal expert by getting engaged with the latest social media!

VINE Created by Twitter, Vine is a free app that allows users to make six second looping videos to share with their social networks via Twitter or Facebook.

A Vine is much more likely to grab your client’s attention than a static photo.

Use this platform as a quirky and creative way to catch your Facebook fans’ attention to drive them to check out your promotions.

Seventy-one percent of users are millennials, the most common age being 18 to 20 year olds.

Put it in action: Create a video designed like a movie trailer for a focused Facebook post. Film a quick snippet of a new hair removal product or service you are offering and write the remainder of the content in a Facebook post.

Aim to connect with clients through Vine every day.

Potential limitation: Six seconds is not a lot of time, so make every one of them count with solid content. About 75 percent of your content should be about the fun happening in your business, not the business itself.

MEERKAT Launched in 2015, Meerkat is a free app that provides users the unique ability to livestream their own content like a private television channel, allowing them

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Potential limitation: A Meerkat broadcast has a short life, as it disappears forever once it ends. However this same feature also makes it a great platform for those who may be shy or hesitant about using social media.

to broadcast from anywhere. Followers are alerted each time you go live and can interact with you in real time by typing questions you can respond to verbally.

There are two million Meerkat users and the typical Meerkat aficionado is between 18 and 24.

PERISCOPE

Put it in action: Market your skills by performing demonstrations of a highly requested service, such as an eyebrow wax. You can stream the process from start to finish and spotlight any retail items available in your salon to help your clients achieve the look.

Use Facebook and Twitter to promote when you are broadcasting. Livestream on Meerkat every day and plan your week by assigning themes to each day, such as “Waxing Tip Tuesday.” Your clients will learn to anticipate these days and tune in regularly according to their interests.

Purchased by Twitter, Periscope came on the scene right on the heels of Meerkat, but offers more sophistication. Periscope is a free live streaming app and, like Meerkat, alerts your followers when you are live steaming.

In addition to allowing live streaming and interaction with your audience in real time, Periscope allows you to retain your broadcast for replay at a later date. This enables you to promote your “Scope” on other social media platforms for fans that missed the live broadcast. The greatest advantage Periscope has over Meerkat is that it’s

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Users also have the ability to draw on the screen. This app allows for great creativity, and can be used to drive business to your website or Facebook fan page for more in-depth content.

Initially, Snapchat’s following was among users age 13 to 17, but it’s rapidly moving into the 20-35 market.

Put it in action: Snapchat is a highly effective tool for booking last minute cancellations, offering flash sales and fun contests. Ask your followers to chat or Snap you back after you post a Snap. Ask them questions that pertain to your business or fun facts about waxing and offer a prize for the most creative Snap with the correct answer.

Reward the winner with a free service you are trying to promote.

directly linked to Twitter, so the broadcast can be viewed by the Twitter universe for major exposure.

Using Periscope to broadcast what is happening in your business can effectively build an emotional connection with your clients. The interaction with your audience is immediate and they can give you positive feedback in the form of hearts that appear on your screen when they tap on their phones.

Engagement for Scopes tends to be very high and a lot of fun.

Periscope users span a broader age demographic than the other platforms, ranging from 16 to 35.

removal treatment. Scope at least three to four times per week, as this seems to be the sweet spot for building an audience. Many popular Scopers use the app once or twice every day.

Put it in action: Create a Scope with an attention grabbing title to maximize its promotional powers. Periscope viewers love “ask me anything” Scopes, also referred to as “AMAs.” Encourage your clients to ask you anything about Brazilian waxing or another specific hair

SNAPCHAT

Potential limitation: One drawback of Periscope is that there is no room for shyness. Another is that the broadcast does not last more than 24 hours. However, Fullscope is another free app that works in conjunction with Periscope, allowing the user to gain insight and analytics from their broadcast.

This data can be very useful to target and improve your content.

This free app is an up and coming heavy hitter that has gained much traction recently in the business world. Snaps can be either pictures or 10-second videos and can incorporate filters and emojis.

Potential limitation: Many still do not understand Snapchat’s functionality. It is not intuitive, so it may be necessary to watch YouTube tutorials to learn how to use it effectively. Also, like Periscope, Snaps disappear after 24 hours. However, you can add to your story with Snaps all day long — so Snap to your heart’s content!

Make the most of these new social media platforms. Consistently engage with your audience to build trust and establish credibility with targeted content to meet your clients’ needs and interests.

Melissa Black is the owner of Bombshell Salons & Candy Coat Beauty, based out of Richmond, Va. Black is a master esthetician and has been in the industry for more than two decades. An entrepreneur, she has built brands and developed techniques with a proven track record of success in the world of waxing.

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THE INTERNATIONAL CONGRESS OF ESTHETICS AND SPA

Dallas, TX MAY 15 & 16, 2016 Arlington Convention Center

The Must-Attend Skin Care and Spa Professional Conference

Main Stage Lectures & Demos Business Conference Marketing Conference Retail Conference Medspa Conference Wellness Conference

Image Conference Spa Decor Conference AIA Conference Product Focused Training Networking Opportunities Hundreds of Exhibitors

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Professional Hair Removal Conference

May 14−16, 2016 Sheraton Arlington Hotel Arlington, Texas

All hair removal professionals welcome!

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Pre-Registration Recommended

Learn the latest in l hair remova

Watch live demos

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Classes include: • HIV/AIDS • LHR Rules & Regulations • OSHA Compliance • Diseases, Medications & Contraindications • Live waxing demos and much more!

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Secrets in the

Psammotherapy: A Hot New Spa Treatment

by Raquel Levy

The ancient healing therapy of sand bathing is on the rise as a wellness and spa treatment according to a recent trends report by SpaFinder. First recorded in ancient Egypt, hot sand baths have been used for thousands of years to improve physical and mental relaxation, stimulate the metabolism and aid with musculoskeletal pains and inflammation.

Sand, or “psammo” in Greek, warms the entire body at once, relieving pain and producing a detoxifying sweat that is quickly absorbed.

From the sands of ancient Egypt, Japan and the Italian Mediterranean Island of Ischia to today’s most modern spas, psammotherapy has long played a crucial role in therapeutic healing and relaxation. Today, psammotherapy is common in many places with natural sand locations. On many islands in Japan, Italy, Thailand and even in the Sahara Desert, locals and tourists alike are buried up to their neck in heated sand, seeking to be renewed with this unique experience.

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BENEFITS+ Based on the centuries old idea of healing with heat, sand warms the entire body and penetrates uniformly for a deeper effect. Relaxation is achieved through the warming of the muscles and tissues, the sand releasing a gentle and persistent heat.

On modern sand tables, clients experience double benefits as pulsating sand massages from below and therapists simultaneously perform massages, facials, body treatments and more. A cloud-like effect leads to ultimate comfort and relaxation for both mind and body. “The client feels as if they are lying on clouds because the same pressure is applied to the whole body instead of on specific pressure points,” explains Andreas Blum, head of psammotherapy for a German manufacturing group that created and developed a multifunctional sand table.

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A great detox, sweat from the sand’s deep heat can rid the body of toxins much like a sauna or steam room. Sweat is released from the body due to the higher thermal exposure and is instantly absorbed by the sand, protecting the body from overheating. Those who experience sand therapy also note changes in their skin, delighted by a silky and smooth feeling.

HOW IT WORKS+ In Japan, baths in Ibusuki’s volcanic sand are common and even said to aid in weight loss. Decked in a light cotton robe, guests settle into the sand and their bodies are buried up to the neck for 15 minutes. Home to many hot springs, the Japanese island of Kyushu is very popular for sand bathing. Tourists flock to Kyushu to be buried in large boxes of volcanic sand heated by the natural hot springs. Similarly, in the deserts of Morocco, the sun heats a shallow hole of sand and customers remain buried for 20 minutes, emerging anew.

The sand in Portugal’s island of Porto Santo is said to contain high levels of strontium, something of which the Geomedicine Centre & Spa in Hotel Porto Santo makes full use of in their sand baths. After a medical consultation, including being checked by a doctor for high or low blood pressure, clients are assisted into tubs of sand heated to 104 degrees Fahrenheit. There, therapists fill the rest of the tub until the client is buried to the neck. For maximum effect, psammotherapy is recommended as much as twice daily for five continuous days.

Some of today’s U.S. spas have implemented psammotherapy by utilizing a sand table. The small sand quartz grains adjust to the body’s shape and release a controlled heat. “Quartz adapts to the body very easily, so you can perform almost any treatment, including facials and massages, with a deeper effect,” Blum shares. “The full body contact gives the client stability, calming them and preparing the body for products and treatments.”

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SECRETS IN THE SAND

VERSATILE APPLICATION+ Sand therapy can be coupled with any treatment performed lying down, such as massage, facial, hot stones, body wrapping, color and aroma therapies, among many others. At the Island Spa Catalina in Avalon, Calif., sand therapy is offered as a massage enhancement (50 minutes, additional $30; 80 minutes, additional $50) and in the Catalina Catnap Sleep Therapy (30 minutes, $50), offered as a standalone nap or at the end of a massage treatment.

“It’s a unique and different experience, especially being enveloped in the sand,” shares Zach Thomas, spa director. “Clients love the feeling of support and the gentle heat. It’s something they’ve never really experienced before.”

Psammotherapy can also be implemented in the form of sand or quartz poultices. These heated “bags” filled with sand or quartz retain specific temperatures to provide focused heat to any part of the body. Combined with a gentle pressure massage, the specific temperatures stimulate the body’s reflexes for an elevated massage experience.

CONTRAINDICATIONS AND SPECIAL CARE+ Though psammotherapy can be coupled with nearly any treatment, meaning contraindications depend on the chosen therapy, care should be taken in regards to sanitation. On the tables, clients should not lie directly on the sand but instead use a replaceable covering so sand does not stick to the body or absorb its moisture. Practitioners should also be aware of heat temperature, keeping in mind a comfortable temperature may range from one client to another. Psammotherapy is not recommended for patients with hypertension, epilepsy, cancer, infectious diseases or women with high-risk pregnancies.

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photos courtesy of Gharieni Group

QUARTZ MASSAGE (50 MINUTES, $230; 80 MINUTES, $310; 110 MINUTES, $440) SPA AT THE BREAKERS PALM BEACH, PALM BEACH, FLA. Performed on a unique vibrating warm alpha-quartz sand table, this massage is enhanced by gentle movement and full body sand support. Guests achieve hypnotic relaxation by being enveloped in the heated sand.

MAIKHAO DREAM SAND THERAPY MAIKHAO DREAM VILLA RESORT & SPA, PHUKET, THAILAND Taking place in a section of Maikhao Beach where the sand contains a special mixture of minerals, this therapy aims to relieve aches and pains and invigorate the body. This three-part treatment includes enveloping the body up to the neck in sand, with a special parasol for protection. During the Body Heat Up (30 minutes) clients remain in the sand while a therapist serves hot green tea for blood circulation and provides the guest with instructions. Clients relax by the pool with a refreshing drink during the Body Cool Down (10 minutes), followed by a Body Treatment (90 minutes) of their choice, including a Thai Traditional Massage, Aromatherapy Massage, Balinese or Swedish Massage. The treatment ends with Body Balance, a choice of a healthy culinary meal based on the elements, Water, Earth, Fire and Air.

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SANDOR STAMP THERAPY (60 MINUTES, $125; 90 MINUTES, $170) AWAKEN WHOLE LIFE CENTER, UNITY VILLAGE, MO. A soothing massage performed with sand heat therapy units called “stamps,” these sand poultices are used alongside warm aromatherapy oil. A customized massage activates the body’s different reflex zones, stimulates blood circulation and removes toxins. This warm massage aims to melt tension and regulate energy.

SAND THERAPY GEOMEDICINE CENTRE & SPA HOTEL PORTO SANTO, PORTO SANTO ISLAND, PORTUGAL After being checked by a doctor for high or low blood pressure, clients are assisted into tubs of heated sand. There, therapists fill the remainder of the tub with the warm sand until the client is buried to the neck. Sand is heated to 104 degrees Fahrenheit and clients remain in the sand for around 30 minutes.

CATALINA CATNAP SLEEP THERAPY (30 MINUTES, $50) ISLAND SPA CATALINA, AVALON, CALIF.

Raquel Levy is the editorial associate at Les Nouvelles Esthétiques & Spa. She holds a bachelor’s degree in Communications with an emphasis in writing and editing.

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Following a massage treatment or offered as a standalone therapy, guests are supported in the warm sand for a short nap. This unique time of rest revives guests and energizes the body and senses. n

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Levy has been a lifestyle and feature writer for more than five years. Contact her at raquel@lneonline.com.

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Sleep THERAPIES What are the odds that a client who walks through your door is suffering from a lack of sleep?

According to the Center for Disease Control, about 70 million Americans have a chronic inability to get a good night’s rest. That’s more than 20 percent of the population!

Spa manager Erik Krupp from The Om Spa in Naples, Fla., shares even higher numbers. In response to questions about sleep habits on the spa’s intake form, about 40 percent of his clients admit to suffering from a lack of sleep.

Fortunately, those who are suffering are looking to improve their habits. CBS News reports that the “sleep assistance industry” estimates revenues of at least $32 billion a year. Many spas today are responding to this demand and helping to heal our country’s sleep epidemic with sleep-enhancing treatments.

by Rachel Davita Harris

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Spa treatments help improve sleep by restoring the body’s homeostasis and balancing the client’s internal chemical environment, either through detoxification or by removing physical and energetic blockages.

The Causes of Sleep Disturbances Krupp, who, in addition to his spa gig performs sleep studies as a Registered Polysomnography Technician, explains that there are various causes of sleep disturbances: “Stress is going to be the biggest sleep inhibitor,” he begins, “followed by medical issues.” Aside from these major causes, he shares that an inability to sleep is often related to the body being out of balance, either chemically, physically or energetically.

This results in an experience of discomfort or irritation for the client, whose body stops moving through its natural circadian rhythms.

Spa treatments help improve sleep by restoring the body’s homeostasis and balancing the client’s internal chemical environment, either through detoxification or by removing physical and energetic blockages. Most treatments also induce a state of relaxation, helping the client experience the rest they need while at the spa.

Sleep Treatments — Lymphatic Drainage Massage At The Om Spa, if Krupp believes a client’s sleep disturbance is related to an imbalance in their inner chemistry leading to an overly alkaline or acidic 108

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inner environment, he will recommend a detox package, with the primary treatment being the lymphatic drainage massage. This type of massage requires a therapist who is specially trained in the technique, which aims to restore proper flow to the lymph system, allowing it to remove toxins from the body.

The 60-minute treatment costs $105.

— Infrared Sauna As an add-on service for a client in need of detox, The Om Spa recommends an hour in the infrared sauna. “The infrared heat gets deeper into the muscles and helps you to relax better than a hot sauna or steam sauna would,” explains Krupp. “It also opens up the epidermis, allowing the pores to flush out toxins from the system. If you combine it with the lymphatic massage for detox, you can create a good internal environ-

ment for sleep.” A single-person portable sauna costs between $1,000 and $2,000. With its low operating costs, it becomes quickly profitable. A 60-minute session in the sauna at costs $60.

— Massage If a client’s sleep disturbance is related to physical discomfort or even stress, a classic Swedish or Deep Tissue massage may be the way to go. Eric Linder, founder and co-owner of Tranquil Vibe Day Spa in Bloomington, Ind., with his wife Lori, shares that beyond relieving physical discomfort, “research shows that when a person gets massaged the hormone cortisol can drop by 50 percent or more during one session.

Massage simultaneously increases feelgood hormones, thereby putting a client in a much better resting state than before.” At Tranquil Vibe Day Spa, a

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on the client’s intake form, with certain oils aimed at improving client sleep.

While this unique treatment was developed by Osmosis, any therapist interested in incorporating essential oils into their treatments can seek out training in this art. “Clients can also take the oils home with them,” continues Stusser. “So this is both a treatment option and a retail sales option.” A 75-minute treatment is $159.

— Hydrotherapy

A Thai massage is

60-minute Swedish Massage costs $70 and a 60-minute Deep Tissue Massage costs $85.

perfect for addressing

— Thai Massage

related to physical or

In this treatment a therapist manipulates and stretches the client’s body, focusing on increasing energetic flow along specific energy lines. “It helps break down a client’s muscle memory and gets the energy moving really rapidly,” explains Krupp. A Thai massage is perfect for addressing sleep disturbances related to physical or energetic blockages, because once the energy begins flowing again through the body, it can regain its natural sleep and wake rhythms. This technique requires a specially trained therapist and a mat on the floor — no oils or lotions are used. At The Om Spa, an 80-minute treatment costs $185 and 120 minutes costs $255.

sleep disturbances energetic blockages.

Moving on to more low-touch treatments, hydrotherapy both relaxes the client and helps relieve pain at Tranquil Vibe. “We had our hydrotherapy tub tested, designed and built for us,” shares Eric Linder. “It’s a 40-jet tub with 27 air vents at the bottom of the tub with bubbles that come up and just lightly jostle the body. Clients are on a 20-minute timer. When it’s done you don’t want to move. It’s like the best night of sleep you ever had.”

According to Lori Linder, the couple decided to offer the service to provide for guests who don’t like massage and, with the right marketing, the gamble has paid off. In one year the spa recouped the $17,000 building and installation cost, making the service highly profitable in following years. A 20-minute session costs $40.

— Floatation Tank

— Essential Meridian Massage Developed by the lead massage therapist at Osmosis Day Spa Sanctuary in Sonoma County, Calif., this treatment involves massage followed by “the application of specialized essential oils to the acupressure points,” explains founder Michael Stusser. The therapist chooses the essential oils based

The Om Spa’s Floatation Tank is a lightproof and sound-insulated space with a shallow pool of Epsom salt in which a client can float. “It’s a sensory deprivation tank,” elaborates Krupp. “When you get into the tank your brain isn’t allowed to overload. When those senses are in a relaxed state like when you are asleep, your brain actually shrinks and circulates blood better. This helps to clean out the brain by flushing out impurities.” Krupp likes to suggest a float for clients following the Thai Massage, so the body can relax and receive the LNEonline.com

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benefits of this more vigorous treatment. “A tank costs between $25,000 and $50,000,” continues Krupp, and warns that obtaining the right permits can be the biggest obstacle. But, after a year and a half of operation, the spa has found the tank to be profitable. A 60-minute session costs $65.

The environment helps people come to a more peaceful relationship with themselves and it really helps with people’s ability to rest well.

— Sound Therapy Osmosis Day Spa Sanctuary offers Sound Therapy as an add-on treatment, allowing clients to lie in hammocks listening to MP3 players playing sounds especially developed to promote relaxation. “The mind can entrain on these sounds, lowering brain wave activity down to the delta and theta range,” Stusser shares. “Clients can fall into a deep restful state where they can access REM sleep, get inspiration and connect with the unconscious.”

After the initial investment in individual audio players and the music, the cost to maintain the treatment is

negligible. At Osmosis it is popular as a part of packages or as an add-on, and clients can purchase sound therapy CDs from the spa following their treatment.

One session costs $20.

Marketing Sleep Treatments While each spa offering sleep-enhancing treatments touts the sleep-related benefits of these treatments on their website, none market the treatments by exclusively focusing on sleep. All three use generally traditional means

to market themselves, such as relationship building and social media. For Osmosis, a steady stream of clients comes from sleep doctors, relationships Krupp has built through his work as a Sleep Technician.

Yet, for a more obscure treatment, the Linders recommend going all out, marketing it to jump-start its popularity.

“We made sure to market our hydrotherapy tub and package it with other services,” explains Lori Linder. “If we were to ask, ‘do you want hydrotherapy?’ people might say ‘no’ because they don’t know what it is. But we educated clients and got them excited about it. We also initially discounted the service so that clients would have exposure to it and understand what it was.”

At Tranquil Vibe Day Spa, the Linders also offer every client or potential client a tour of the spa, allowing them to see the hydrotherapy tub along with other treatment rooms and ask questions.

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The Essential Element

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For both the Linders and Stusser, the spa environment is the key to both helping clients rest and running a successful business.

Stusser explains that at Osmosis Day Spa Sanctuary, “from the beginning one of our primary goals and values has been to create a meditative environment.” The spa offers the use of Japanese-style meditation gardens to all guests, where they can sit, wander, or pick up an instruction card to follow a walking meditation.

“The environment helps people come to a more peaceful relationship with themselves and it really helps with people’s ability to rest well,” he con-

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tinues. “Many people go out to the gardens. It’s a good part of our business, we see that again and again on our questionnaires.”

At Tranquil Vibe the Linders have created tranquility indoors. Their “tranquil room” is a quiet, dimly lit space with soft music. Guests enjoy the room before, between or after treatments and are offered hot tea or water in the space. Lori Linder calls it a “transition room,” buffering guests from the sometimes-chaotic world.

A client’s total spa experience “is the one singular thing that we can point back to with 100 percent surety that grows our clients,” explains Eric Linder. “The experience you create for your clients is the glue that holds all the marketing together.”

Any stressed, sleep-deprived client would most likely agree — the attentive care they experience in every interaction at the spa might just be the tipping factor, allowing them to experience the full rest and relaxation they so deeply need. n

Rachel Davita Harris is a writer based in Miami, Fla. She writes about beauty, health, spirituality, local people and places, and produces marketing materials for businesses.

Harris is passionate about helping women experience their beauty and power, and teaches personal story writing classes for women to help them express what it means to be a woman today.

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ECOFRIENDLY THERAPIES, SKIN AND SPA PRODUCTS

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Let’s Talk Makeup

Maximizing your business with Erin Blakley of Glass Door Salon & Spa, Winston Salem, N.C.

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hairstyle and even how they wore their own makeup. Makeup has always been, to me, a way to enhance a person’s best features. When interviewing any artist, I ask for raw unedited photos. That’s how I determine their level, style and skill. I also look for fun, humble and outgoing people who truly love their job and are not just about making money.

4. What is the surface area of the makeup area compared to the rest of the spa?

We have about a 5-foot makeup counter/bar. All artists have their individual makeup kits and we each have our own styling station where we apply makeup or do hair. The makeup area at the front takes up about 20 percent of the retail/ reception area.

5. What kind of makeup treatments do you offer on the menu?

Our makeup treatments include: regular makeup application, airbrush makeup application, makeup lessons, bridal makeup, a 10-Minute Fix-Up, teen lessons, individual and strip false lashes.

1. When did you decide to implement makeup into your spa?

I actually built my business around makeup artistry. I had been doing makeup and hair for weddings, commercials, photo shoots, etc. for years, then the opportunity came up for me to purchase an existing salon, so I did.

2. How and why did you do it?

Our salon/spa is in a downtown hotel in Winston Salem, N.C. — a big travel hub.

What we saw were traveling business women, wives traveling with husbands, destination weddings and heavily populated women’s conventions — all women wanting to either get pampered or who needed help looking their best.

3. How did you select makeup artists?

I started out as the makeup artist and then looked for others who had a similar style to mine: very natural but still able to recreate looks. I looked at the artist’s personal style such as clothes,

6. How do you promote your makeup services?

Word of mouth is always the best, but my little secret is offering our 10-Minute Fix-Up complimentary to every client that comes in for a service other than makeup. That includes a little under eye concealer, brows, mascara and lips.

It frames the face and gives an instant perk up! With just that little bit, women started booking full makeup sessions for going out, work parties and weddings.

We also have cards at the front desk of the hotel as well.

7. How popular are your makeup services?

Our makeup is number two, right after our hair services. We have a huge wedding business. We probably see, on average, 20-30 full makeup applications a week.

8. What makeup services have the most success?

Everyone loves it! It is long lasting and does not look cakey. Our lessons are a close second, people may bring their own makeup or we use ours on them.

It typically is an hour-long session where we answer questions, show them how to apply and let them apply as well.

9. Are estheticians trained to promote makeup services after each treatment?

Our 10-Minute Fix Up is on the menu for $10, but estheticians offer it complimentary after a treatment. Without having done much — just under eye concealer, lashes, brows and lips — it’s a complete refresher. Adding it complimentary means guests are able to leave with a complete look and not feel naked.

10. How did you choose your makeup lines?

What we retail in the salon is a mineralbased makeup and just the essentials.

The mineral-based is better after skin treatments and helps prevent free radicals from penetrating the skin.

11. Do you have special promotions for makeup?

We run holiday specials for Christmas, New Years and Valentines. Bridal trial runs are 15 percent off and we also offer Halloween makeup during that season.

We do group makeup lessons and they are a lot of fun! We get light snacks, wine and the ladies bring their own makeup and we make a party out of it! We do that for teens as well.

12. How profitable are makeup services?

If you do it right, makeup can be very profitable. You can get so many applications from different products. I know it seems like a lot when purchasing product, but the product itself goes a long way. Makeup can also be an added upgrade to any service. Makeup is close to being the most profitable, next to massages, but if the artist sells something that’s an additional profit.

Our airbrush makeup is our most popular. We use an airbrush foundation that gives skin a flawless but natural finish.

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the

New

TOOL Connections in Client

Offering Master Classes in Beauty

by Shawn Towne

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T

oday’s consumers are utilizing beauty professionals for more than just a weekly facial or blowout; modern spas and salons have become learning centers for developing complete personal care regimens. Clients now expect education with any service or retail product purchase, but because makeup is frequently an impulse buy, they don’t often opt for a full lesson. Conversely, many professionals don’t have time to give clients impromptu makeup lessons! However, if you let a client go home with products she doesn’t know how to use, you risk fracturing the relationship. She may return the products or stop coming altogether. Transform this risk into an opportunity by offering makeup classes!

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Concept of a Makeup Class Effective makeup classes shouldn’t be limited to products the consumer has purchased — they should also introduce her to additional items she may want to buy. The class should be stimulating, fun, engaging and entertaining, enriching your relationships with clients and naturally building their interest in products rather than delivering a hard sell.

Anna Noble Churchill, owner of Synergy Spa & Aesthetics in Raleigh, N.C., decided to take her spa’s education offerings a step further than one-on-one makeup lessons by appointment. Synergy hosts social gatherings, advertised in-store and promoted via social media, that fill their location with excited clients. They offer hors d’oeuvres and champagne along with live demonstrations from vendors and employees. This casual, fun environment educates their clients and invariably brings a surge in retail sales, not only at that event but also in the weeks that follow.

Educational group events are quickly becoming the new industry standard.

They allow beauty professionals to simultaneously educate groups of clients while they have their undivided attention and the professionals are not distracted with upcoming appointments.

The following outline can help you get started introducing makeup classes into your spa.

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Logistics It is important to plan the time, location and logistics of the makeup class in advance, drawing a diagram of the setup and conducting a mock run-through of the class to ensure it flows smoothly. All the following elements must be taken into consideration: INSTRUCTOR. The teacher of the class can be an in-house makeup artist — but only if they have strong communication skills and won’t get nervous in front of a group. You can also request an educator or representative from the vendor who provides your makeup. The latter option gives you the opportunity to promote the artist as a special guest, which excites clients.

SPACE. Classes should be held in a space large enough to comfortably

hold the group you’re hosting and accommodate a workspace for all who are physically working with the products.

The area should have walking space for you to maneuver and mingle among your guests.

LIGHTING. Clients want to see the instructor’s techniques clearly, so ensure that lighting is bright and clean. If you are using a model, auxiliary umbrella lights or LED lights are helpful. Make sure that you use bright enough bulbs to illuminate the face of the model.

Also, always remember that your best light source for beauty is directly in front of the face, never above it.

SCHEDULING. If you plan on using the main salon or waiting area, make sure it is blocked off in the schedule for the event.

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Class Structure There are several different types of class formats you can offer: SEMINAR. Have an educator stand in front of the room to talk about products and demonstrate applications.

This class format is excellent for larger groups.

HANDS-ON EXPERIENCE. Supply all attendees with testers or purchased products to apply as the main educator leads with step-by-step demonstrations. This works best with small groups or private parties. A few professionals should be available to assist attendees.

LUNCH AND LEARN. Take a group of VIP customers to lunch at a private room of a local restaurant and show them new products, techniques and styles.

OPEN HOUSE. Have multiple professionals stationed throughout your spa so customers can mingle and experience a variety of educational presentations.

WEEKLY CLASS. Take your clients through a step-by-step application instructional focusing on a different layer each week of the month, such as Primer/Foundation, Concealing/ Complexion, Highlight/Contour and Eyes/Lips.

Preparing for an Event If conducting demonstrations, ensure that your testers are clean and aesthetically pleasing. If hosting a hands-on class, ensure there are enough testers and samples to go around. Provide the right tools for optimal results. Brushes are important. Don’t expect customers to learn how to apply eyeshadow with a cotton swab. To cover the costs of these

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tools, a reservation fee can be applied with the understanding that it goes toward their makeup purchases or covers the cost of the products they receive to use during the class and take home.

Make sure you place a product order for anything you plan to sell before the class. The class should be based around your inventory. Consumers don’t want to place an order for a product, they want to purchase the actual product in the moment while they are excited about it and take it home that day.

Planning and Setup for the Event Let’s break down all of the points into an event rundown, from start to finish.

For example, if you’re planning a demonstrative or hands-on class for 10 of your VIP clients: Planning and promoting should begin eight to 10 weeks in advance.

Consider an in-store card and social

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front of the model spaced about three feet apart to illuminate her face evenly.

media image with event details that both you and your customers can easily share.

Position the makeup tester unit on whichever side the instructor is working from and ensure they have all the brushes, disposables and tools required for the class.

Plan your setup and place your tester and sample order at least four weeks in advance and ensure you have the inventory to accommodate customer purchases.

Event Rundown

Set up the designated space classroom style with two long tables that each seat five. Give each seat a lighted magnifying mirror, eye makeup remover, cotton pads and swabs, a set of brushes and an assortment of makeup including the customer’s foundation (which should be pre-matched before the event). Make sure that disposable mascara wands or personal mascara samples are available.

5:45 P.M. TO 6:00 P.M. Guests arrive for refreshments and take their seats.

6:00 P.M. TO 6:10 P.M. The educator is introduced and opens the session with a brief breakdown of what the class will entail.

6:10 P.M. TO 6:50 P.M. The educator applies a series of products to the model’s face while describing the technique, pausing between each product so guests can apply that

For the educator, set up a makeup chair at the front of the room and a model with a clean face, draped.

Position two umbrella lights four feet in

product to their own face. Staff members walk around the room to assist anyone who needs help. By the end of the class, every guest will have applied a full face of makeup to themselves.

6:50 P.M. TO 7:00 P.M. The educator summarizes the application and opens the floor for final questions. Guests then have the opportunity to purchase all the products they used during the class.

Hands on makeup classes bring an excellent return in retail sales.

Marketing To market the makeup class in your spa, place signs at each service station and in your lobby, and have all staff verbally invite clients who come in for treatments and makeup applications to attend and bring friends.

Outside the spa, send an email registration to your customer database,

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The Difference Is In The Delivery

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THE NEW TOOL IN CLIENT CONNECTIONS

media. Encourage this at your makeup class by transforming a table or clean backdrop into an Instagram station for guests to post about their purchases and new makeup looks in the moment.

Makeup classes help you utilize all the business-building tools at your disposal. While simply selling is great, selling a skill and an ongoing opportunity for hands-on learning strengthens your relationship with your clients and brings them back time and time again. n

share fliers at nearby businesses and use local websites’ event calendar listings as well as social media. Printed and mailed invitations are another form of targeted marketing that can make people feel special.

Post-Event Publicity Word of mouth is a powerful business driver. In addition to verbal conversations, clients can now tell their friends about a great experience or makeup purchase in less than a minute via social

Shawn Towne, the global educator of jane iredale, has worked as a makeup artist for more than 20 years. His talent has been featured in fashion magazines, runway shows, television commercials and feature films. Towne has worked with celebrities such as Mariel Hemingway, Eartha Kitt and Luke Wilson.

He has also worked with the jane iredale team on Fashion Week runway shows and recently taught classes in the Far East.

INNOVATIVE SKINCARE DEVICES Methode

Brigitte

Kettner’s

state-of-the-art

devices take your skincare regimen to the next level. Designed with the highest German standards, these devices produce results that will leave your skin feeling and looking better than ever!

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ENHANCE YOUR SERVICES WITH MBK FACIAL

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DEVICES! Clarifying Brush - This brush has a rotating motion that helps reduce pore size by up to 75%. Along with a battery that can last up to 100 cycles, its perfect for professional or personal use.

Eye Rejuvenator - Awaken tired eyes, reduce puffiness, and eliminate dark under-eye circles with safe, relaxing, quick & easy micro-current treatments.

Microdermabrasion - A gentle, yet effective, hand-held, portable exfoliating device that removes dead skin cells and

impurities,

evens out skin tone and texture, all while stimulating collagen production.

Skincare products and devices under one brand!

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BIO-ACTIVE HYDRATION

Multi-Purpose Moisture

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 Deep Hydration  Wrinkle Correction  Anti-Glycation Prevention  Epidermal & Barrier Repair  Inflammation & Redness Control  Hormonal Skin Correction  Rich, Feel Good Nutrition

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Luxurious Persian Silk, Rich Phyto-Nutrients correct and prevent A.G.E

Peptide Concentrate Hyaluranic Microgel fit perfectly into skin’s cellular matrix

Infusion of Growth Hormones Liquid Crystal Mucopolysacharides, Seaweed to plump and fill fine lines

Anti-Inflammatory Bio-Actives reduce redness, sensitivity and skin stress to heal and repair

Professionals register online to view special starter kits and partner with Dermaware today! medical and spa

professionals register now www.dermaware.com/ professional

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www.dermaware.com

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PUMP UP THE VOLUME Take your client’s lash routine to the next level with GrandeLash.

GrandePRIMER is a white pre-mascara lengthener and thickener blended with mini fibers that don’t flake into eyes. Its formula, rich in peptides, helps mascara go on smooth and creates an instant false lash effect. When used in combination with GrandeMASCARA the results are explosive.

GrandePRIMER boosts the performance of GrandeMASCARA and extends its wear while simultaneously conditioning the lashes to prevent breakage, creating intense volume in one quick step.

877.835.3010 grandelash.com

LONG LIVE THE MATT LIP Kryolan’s Lipstick Matt maintains a natural shine in the packaging, but once applied enhances lips with an extremely matte, yet velvety, appearance.

The smear-proof lipstick is high in pigmentation, long-lasting and comfortable to wear.

Additionally, vitamin E stimulates the skin’s repair mechanism.

NO NEED TO POUT!

800.KRYOLAN (800.579.6526) us.kryolan.com

MAKEUP, NAILS, TOOLS AND TRENDS

Fuller and plumper lips are instantly achievable with Pevonia’s LipRenew™ Plump & De-Age Treatment. Environmental exposure, smoking, pollutants, the aging process and even lipstick deplete the lips and the lip contour. This results in wrinkles, discoloration and decreased volume. Working as a potent lipofiller and delivering an instant lift for sexier lips, this essential new product not only aids in plumping but also smooths wrinkles on and around the lips.

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The powers of its ingredients help blur imperfections and improve the overall appearance of the skin.

800.PEVONIA (800.738.6642) pevoniapro.com

DOING DOUBLE DUTY The Eye Rejuvenator, a new treatment device from Methode Brigitte Kettner, is as much a preventative for anti-aging as it is corrective for age-reversal. Awaken tired eyes, reduce puffiness and eliminate dark under eye circles with safe, relaxing, quick and easy micro-current treatments. The Eye Rejuvenator uses scientifically proven microcurrent technology to increase oxygen and blood circulation and improve the fibroblast activity, which speeds up natural collagen production, to the delicate eye area.

This also increases the product permeability of MBK eye creams and serums to further enhance their effectiveness.

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LNeonline.com

with spa business forum

June 4-6, 2016 Education Days June 4-6 Exhibit Floor Open June 5-6

Orlando/Orange County Convention Center Orlando, Florida

the beauty industry’s most important show delivering the education you need to succeed

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REGISTER BY APRIL 23 & SAVE $20 Off the Day of Show Price

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800-335-7469

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Beauty Industry Professionals and Students Only

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ADVERTISER INDEX Reader Service No.

Page Number

61............... Altair Instruments.................................................... altairinstruments.com....................................................... 243 55............... Avery Graham......................................................... averygraham.com............................................................ 355 40............... Beau Institute.......................................................... beauinstitute.com............................................................ 167 43............... Bella Schneider Beauty........................................... bellaschneiderbeauty.com............................................... 180 6,7.............. Bio-Therapeutic...................................................... bio-therapeutic.com........................................................ 139 110............. Biomani .................................................................. biomani.com................................................................... 276 26............... Bio Jouvance........................................................... biojouvance.com............................................................. 140 19............... Bon Vital.................................................................. bonvital.com................................................................... 265 83............... Booker .................................................................... booker.com/lne............................................................... 154 18............... Calvet Cosmetics / SilcSkin..................................... silcskin.com..................................................................... 185 103............. Dermaswiss............................................................. dermaswiss.com.............................................................. 245 127............. Dermaware.............................................................. dermaware.com.............................................................. 256 121............. Divi International .................................................... anesibeaute.com / depileveusa.com................................ 241 113............. Dr. Jeff / Beaute Attica, Inc..................................... dr-jeff.com....................................................................... 248 2,3.............. Éminence Organic Skin Care.................................. eminenceorganics.com.................................................... 157 115............. Equipro USA........................................................... equipro-bty.com.............................................................. 242 101............. France Laure........................................................... francelaure.com............................................................... 199 110............. Glymed Plus............................................................ glymedplus.com.............................................................. 303 29............... Grandelash-MD....................................................... grandelash-md.com........................................................ 286 42............... Hale Cosmeceuticals............................................... halecosmeceuticals.com.................................................. 133 4,5.............. Hydrafacial.............................................................. edgesystems.com............................................................ 201 45............... Infinity Sun.............................................................. infinitysun.com................................................................ 118 12-13......... Int’l Congress of Esthetics and Spa: Philadelphia........... philadelphia.skincareshows.com 94,95.......... Int’l Congress of Esthetics and Spa: Dallas.................... dallas.skincareshows.com 131............. Jojoba Company .................................................... jojobacompany.com........................................................ 108 9................. Lady Burd Exclusive Private Label Cosmetics......... ladyburd.com.................................................................. 119 91............... Lucrece Physician’s Aesthetic Research................... lucrece.com..................................................................... 263 126............. Methode Brigitte Kettner ....................................... mbk-cosmetics.com......................................................... 329 132............. Nelly Devuyst / Derme & Co.................................. derme.ca......................................................................... 124 93............... Nouveau Contour .................................................. nouveaucontour.com....................................................... 186 105............. PFB Vanish.............................................................. pfbvanish.com................................................................. 229 46,47.......... PHRC Conference................................................... phrconline.com...............................................................

23............... Photomedex............................................................ myperfectprofits.com....................................................... 194 129............. Premiere Dayspa Shows.......................................... premiereshows.com........................................................ 194 125............. Rejuvi Laboratory.................................................... rejuvilab.com................................................................... 149 96,97.......... Repêchage.............................................................. repechage.com............................................................... 196 59............... Revitalash................................................................ revitalash.com................................................................. 346 104............. Saian ...................................................................... saian.com........................................................................ 165 33............... Satin Smooth........................................................... satinsmooth.com............................................................. 304 42............... Select Spa Source / Hairaway................................. selectspa.com................................................................. 253 124.............Sesha Skin Theraphy...............................................seshaskin.com.................................................................271 11............... Shira Cosmetics....................................................... shirausa.com................................................................... 249 112............. Skin for Life............................................................. skinforlife.com................................................................. 156 41............... Szep Elet / ilike....................................................... szepelet.com................................................................... 274 25............... Tama Research Corporation.................................. tamaresearch.com........................................................... 247 123............. TiZo......................................................................... tizofusion.com................................................................. 305 40............... To Go Spa............................................................... togospa.com................................................................... 285 27............... Vital Assist............................................................... vitalassist.com................................................................. 237 *Les Nouvelles Esthétiques & Spa/American Edition has all publishing rights reserved. Reproduction in part or in whole without written permission by the publisher is prohibited. *Les Nouvelles Esthétiques & Spa/American Edition is protected through Trademark registration in the United States and in foreign countries where Les Nouvelles Esthétiques & Spa/American Edition circulates. The publishers cannot accept responsibility for unsolicited manuscripts. Articles appearing in this journal may not previously have been published elsewhere either inside or outside the United States of America. Exceptions to this rule will be made only by agreement in writing between the author and the editors. The editors reserve the right to edit letters and other submitted materials or omit letters that are considered outside the laws of libel, slander and good taste. Claims and other statements by written and/or advertisement do not necessarily reflect the opinions of the Publisher/Editor of Les Nouvelles Esthétiques & Spa. Les Nouvelles Esthétiques & Spa’s Publisher/Editor assume no responsibility for any and all claims. Publisher is not responsible for any mailing delays beyond our control. *Direct all advertising rate inquiries to: Les Nouvelles Esthétiques & Spa/American Edition, Advertising Department, 3929 Ponce De Leon Blvd., Coral Gables, Florida 33134.

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