LNE & Spa - March 2016 by LNE Magazine

LNE & Spaâ&#x20AC;&#x201D;the magazine for skin care and spa professionals March 2016

$7.50

BEFORE

CL E A R S K I N “After using the Éminence products, not only has my annoying adult acne been cleared away and scars faded, but my skin is now so soft and even. I love that I can understand and trust the organic products I’m using, and I finally have products that actually work!” - Jacqueline, VitaSkinTM Clear Skin Solution

AF T E R

oil production

were satisfied with the anti-wrinkle effect in as little as 5 minutes

% reduction in

reduction in dark spot production

If you are interested in partnering with Ă&#x2030;minence, an award-winning natural, organic and BiodynamicÂŽ skin care line, call 1-888-747-6342 or visit www.eminenceorganics.com.

LNEonline.com Say you saw it in LNE & Spa and circle #157 on reader service card

MARCH 2016

LNeonline.com

Say you saw it in LNE & Spa and circle #201 on reader service card

LNEonline.com

MARCH 2016

from the Bio-Therapeutic

editor

Springtime is almost here, a season that signifies rebirth, renewal and regrowth. At Les Nouvelles Esthétiques

& Spa, we are excited to welcome a new season of congresses, starting next month in Philadelphia! We also look forward to sharing the latest contemporary trends and best practices to make your business bloom. Our March edition highlights an ever-growing segment of the industry that aims to heal body, mind and soul. This month’s special Alternative Treatments Guide takes you where “East Meets West,” covering all the alternative therapies your clients may be asking about. Treat your clients to “A Dose of Bliss” with readings,

Bio-Brasion®

TRINITY

WET/DRY MICRODERMABRASION

Ayurveda, acupuncture, Chinese medicine, gemstone healing, breathwork, Native American-inspired treatments, halotherapy, Reiki, meditative and laughter yoga and much more! Anchor your clients with “The Wind of Life,” conscious breathing that can elevate your treat-

Say you saw it in LNE & Spa and circle #139 on reader service card

ments. Finally, focus on the “Instincts and Heart,” quali-

smooth glowing skin.

ties to seek when hiring energy workers for your spa. To go along with the sentiment of healing inside and out, this issue showcases the surprising health benefits of skin care, top stem cells for skin rejuvenation, poppy seeds as nature’s tiny treasures and connecting your clients to the sources of life with nature-inspired treatments, just in time to prepare for Earth Day next month. Mark your calendars for the first day of spring, as well as our first congress of 2016 in Philadelphia on April 10-11!

bio-therapeutic.com MARCH 2016

LNeonline.com

—Amanda Clinton Winter, amanda@LNEonline.com

Technology

Driven

Skin Care

bio-therapeutic.com

Say you saw it in LNE & Spa and circle #139 on reader service card LNEonline.com

MARCH 2016

M A R C H 20 1 6

V o l u m e 31

Number 3

CONTENTS ORGANIC & WELLNESS

SKIN 16 24 32

The Luxury of Science Restoring the Fabled Glow Skin News

Nature’s Tiny Treasures 106 Sources of Life 110 Organic & Wellness News 118

Sources of Life page 110

The Luxury of Science page 16

SPA

The Archetypes of Beauty

40 48 56

Spa of the Month From the Outside In Spa News

page 122

IMAGE Let’s Talk Makeup with Melissa Velarde 120 The Archetypes of Beauty 122 Image News 129

BUSINESS LNE & Spa Chat with Luz Pellegrino Know Your Sources Business News

58 60 68

EXTRAS From the Editor 6 The International Congress of Esthetics and Spa, Philadelphia, PA 33 Advertiser Index 130

ALTERNATIVE TREATMENTS GUIDE East Meets West 70 A Dose of Bliss 74 Good Vibrations 84 The Wind of Life 90 Body, Mind & Spirit Instincts and Heart 96 Alternative Treatments Photo Feature 100 E N C O M PA S S I N G � T H E

Cover

Alternative Treatments Guide

Make Up Forever

page 69 Treatments�Guide

Les Nouvelles Esthétiques & Spa, American Edition, (USPS 003-687) (ISSN 1043-9641) is published monthly, 12 times per year and is sold exclusively by subscription. Publisher’s Name: Jean Jacques Legrand, M.D., 3929 Ponce De Leon Blvd., Coral Gables, FL, 33134. Periodical postage paid at Miami, Florida, with additional mailing offices. Postmaster: Send address changes to: Les Nouvelles Esthétiques & Spa, American Edition, 3929 Ponce De Leon Blvd., Coral Gables, Florida 33134, United States Subscription: Annual Rate $45.00 Canada Subscription: $55.00 (American) 1st Class Postage Overseas Subscription: Two years for $140.00 (U.S.) Air Mail Postage

MARCH 2016

LNeonline.com

Say you saw it in LNE & Spa and circle #119 on reader service card

LNEonline.com

MARCH 2016

3929 Ponce De Leon Blvd. Coral Gables, Florida 33134 800.471.0229 (USA) Worldwide: 305.443.2322 Fax: 305.443.1664 LNEonline.com email: tradeshows@LNEonline.com subscriptions@LNEonline.com Publisher Dr. Jean Jacques Legrand Chief Executive Officer Rodolphe Legrand rodolphe@LNEonline.com Vice President Christèle de La Haye christele@LNEonline.com

GLOW FACIAL

Managing Editor Amanda Clinton Winter amanda@LNEonline.com Editorial Associate Raquel Levy raquel@LNEonline.com Art Director Andres Gutierrez andres@LNEonline.com Designer Charlie Jackman charlie@LNEonline.com Director of Sales Aché Saint ache@LNEonline.com Exhibitor Operations Manager Elizabeth Allen liz@LNEonline.com Web Developer Marriott Perez marriott@LNEonline.com

Say you saw it in LNE & Spa and circle #180 on reader service card

Conference Coordinator Jacqueline Reyes jackie@LNEonline.com

Through March 31, 2016, receive the LNE & SPA Best Winner! Pot of Gold Scrub FREE with GLOW Kit purchase (Retail value $55.00)

Light exfoliation is followed by caviar ampules, gold elixir and an application of gold leaves, leaving skin brilliantly illuminated. Ideal for parties, weddings, and other high-profile events.

VISIT US IN PHILADELPHIA

BOOTH 600-602 BELLA SCHNEIDER BEAUTY LLC Toll Free: 888.200.3977 www.bellaschneiderbeauty.com MARCH 2016

LNeonline.com

International Editor Michele de Lattre-Pierantoni 7 Avenue Stephane-Mallarme, 75017 Paris, France - 43 80 06 47 ADVISORY BOARD Lydia Sarfati • Ben Johnson, M.D. • Lake Louise • Nina Curtis Diane Buccola • Camille Hoheb • Joseph Mandato

C ontr ibutors Rhonda Allison

Raquel Levy

Jeri Ross, M.P.H.

Diane Buccola

Ami Mallon

Melanie Sachs

Caroline Canetti

Blanca Diaz Martinez

Robert Sachs

Boldijarre Koronczay

Marc Ronert,. M.D., Ph.D.

Amanda Clinton Winter

Printed with 100% soy-based ink. This magazine is recyclable. Please recycle where facilities exist.

LNEonline.com Say you saw it in LNE & Spa and circle #249 on reader service card

MARCH 2016

LNeonline.com

Say you saw it in LNE & Spa and circle #286 on reader service card

LNEonline.com

MARCH 2016

PHRC

Professional Hair Removal Conference

May 14â&#x2C6;&#x2019;16, 2016 Sheraton Arlington Hotel Arlington, Texas

All hair removal professionals welcome!

Brought to you by:

SPONSORED BY

Pennsylvania Convention Center • Hall E

300+ Exhibitors More than 50 Product Focused Training Multitude of Demo Stages Dozens of Lectures and Demonstrations Great Variety of Conferences presented by:

LNEonline.com

MARCH 2016

Moving forward is the driving force and intention behind the 2016 International Congress of Esthetics and Spa in Philadelphia. Join me this April along with other exceptional educators, exhibitors and other like-minded professionals for the opportunity to break out of your comfort zone and propel yourself forward. New York Institute of Beauty - CONGRESS HOST

MAIN STAGE LECTURES & DEMOS 10:00 AM

OPENING CEREMONY

by Deanna Beaver

SUNDAY, APRIL 10

10:10 AM 10:40 AM 11:20 AM 11:50 AM 12:30 PM

10:00 AM

FRESH-FACED: THE 10-MINUTE YOGIC FACELIFT

MOTIVATIONAL by Eugene Gant

BROWS ON FLEEK: BEST PRACTICES ON BECOMING A BROW SUPERSTAR

DEMO by Melissa Black

OIL: THE NEW YOUTH BEAUTY TOOL

LECTURE By Ashish Pandya

UNEARTH TIBET’S BEST KEPT WELLNESS SECRET: TIBETAN KU NYE MASSAGE

DEMO by César Tejedor

MINDSET OF LOVE: THE NEW WAY TO DO BUSINESS

LECTURE by Bryan Reeves

WELCOME CEREMONY

by Deanna Beaver

MONDAY, APRIL 11

10:10 AM 10:40 AM 11:20 AM 11:50 AM 12:30 PM

HEALING HANDS: TECHNIQUES TO STRENGTHEN & EMPOWER THE HANDS

MOTIVATIONAL by Eugene Gant

REVENUE BOOSTER: ADD MICROCURRENT TO MAKEUP APPLICATION SERVICES

FACE + MAKEUP DEMO by Tina Abnoosi

OUTER BEAUTY; INNER BALANCE: ACIDIC VS ALKALINE¬ PH DIET

LECTURE by Christine Heathman

30 MINUTES OF HEAVEN: EXPRESS SERVICES FOR THE NEW GENERATION DEMO by Victoria Tabak

PASSION, PERSISTENCE & A POINT OF DIFFERENCE TO SKYROCKET YOUR SPA SALES!

LECTURE by Louis Silberman

SUNDAY, APRIL 10

CONFERENCES BUSINESS 2:00 PM 3:30 PM

ROOM 115 A by Bryan Reeves THE NEW WAY TO DO BUSINESS: WITH A MINDSET OF LOVE IMPLEMENTING THE SHIFT FROM FEAR TO LOVE IN YOUR BUSINESS

SPA DÉCOR

ROOM 115 B by Michele Pelafas, ASID, IIDA

2:00 PM 3:30 PM

SPA REMODEL ON A BUDGET RENOVATE YOUR RETAIL, INCREASE SALES

RETAIL

ROOM 115 C by Dori Soukup

2:00 PM 3:30 PM

SELL MORE WITH ONLINE VIDEOS MONEY MAKING: AN EFFECTIVE WEBSITE TO GENERATE REVENUE!

INCLUDED WITH ADMISSION

MARKETING

MONDAY, APRIL 11

2:00 PM 3:30 PM

ROOM 115 A • by Louis Silberman

How Social Media Can Make Your Spa Biz Soar! The Magic Formula To Make Your Spa Site Mobile Friendly

MEDICAL SPA ROOM 115 B • by Nicole Fletcher

2:00 PM 3:30 PM

Thriving Together: How To Create A Successful Partnership Estheticians In Medical Spas: A Dynamic Role

wELLNESS

ROOM 115 C • by César Tejedor

IMAGE

ROOM 116 • by Pamela Taylor

11:00 AM 2:00 PM

2:00 PM 3:30 PM

Tibetan Kunye Massage: A Truly Holistic Practice, Part I Tibetan Kunye Massage: A Truly Holistic Practice, Part II

Facelift Without Surgery Behind The Scenes Beauty 2016

DEMONSTRATION STAGES STAGE A

Sponsored by tama research presented by Ali Shambayati & Tina Abnoosi

STAGE B

Sponsored by sKIN FOr LIFe presented by Amy Colangelo

STAGE C

Sponsored by cIrcaDIa BY Dr. PUGLIese presented by Barbara Wilmot

STAGE D

Sponsored by rhONDa aLLIsON presented by Shannon Esau

STAGE E

Sponsored by aNesI presented by Patricia Jurado

STAGE A

Sponsored by tama research presented by Ali Shambayati & Tina Abnoosi

STAGE B

Sponsored by sKIN FOr LIFe presented by Amy Colangelo

STAGE C

Sponsored by cIrcaDIa BY Dr. PUGLIese presented by Barbara Wilmot

STAGE D

Sponsored by rhONDa aLLIsON presented by Shannon Esau

STAGE E

Sponsored by aNesI presented by Patricia Jurado

2:00 PM 3:30 PM

SUNDAY, APRIL 10

2:00 PM 3:30 PM

MONDAY, APRIL 11

2:00 PM 3:30 PM

What Is Microcurrent? A New Twist In Getting Results With Microcurrent

Skin For Life’s Peel With Oxygen Is My New Lunchtime Facial! Get Your Skin Red Carpet Ready: Nue Skin’s Organic/Crystal Microdermabrasion With Portable Oxygen Infusion

Using Enzymes And Oxygen To Treat Acne And Rosacea The Science Of SWiCH™

Treating Skin Of Color Acids: Mid-Depth Peel Demonstration

Skinview, Camera Diagnosis How The Passing Of Time And Lifestyle Affects Our Skin

What Is Microcurrent? A New Twist In Getting Results With Microcurrent

Skin For Life’s Peel With Oxygen Is My New Lunchtime Facial! Get Your Skin Red Carpet Ready: Nue Skin’s Organic/Crystal Microdermabrasion With Portable Oxygen Infusion

Understanding And Applying Circadia’s Chemical Peels Cause And Effects Of Cellulite

Glycation And Stem Cells Success For Teen Acne

The Latest Techniques In Parafango Body Treatment 360º Expert Eye And Lip Contour Care

INCLUDED WITH ADMISSION

PRODUCT FOCUSED TRAINING SUNDAY, APRIL 10 ROOM 116

2:00 - 3:00 PM

CELLUMA Myths And Truths About LED Therapy by Brenda Smith

ROOM 117

CIRCADIA BY DR. PUGLIESE Pigmentation Disorders: Causes And Treatments by Michael Q. Pugliese

ROOM 118

LIGHTSTIM® Brighten Up Your Services With Led Light Therapy by Richard Maher

ROOM 118 B

IMAGE SKINCARE Welcome To The Haus Of Image: Creating Results-Based Product Regimens And Treatment Plans by Kimberly James

ROOM 118 C

EVE TAYLOR The Science And Treatment Of Acne For All Ages by Heidi Edwards

ROOM 120 A

NATURE PURE LABS Reverse Effect Of Menopause On The Skin 100% Naturally With Plant Derived Phyto-Hormones by Victoria Tabak

ROOM 120 B

SAIAN NATURAL CLINICAL SKIN CARE Non-Surgical Face Lift, Neck Lift, And Collagen Infusion Therapy Achieved Through Galvanic And Microcurrent Technology And Natural Clinical Peptide Products by Dasha Saian

ROOM 120 C SMOOTH SKIN SUPPLY 7-Min Brazilian Wax Technique with Se-Brazil Waxes by Stephanie Laynes

ROOM 121 A

DEPILÈVE Brows To Brazilian With The Latest Waxing Techniques by Deanna Derthick

ROOM 121 B

DERMAWARE® BIO-TARGETED SKIN CARE Modern Exfoliation: Hands On Peel Practice Class! by Gül Zone And Dr. Robert Zone

ROOM 121 C

SATIN SMOOTH Female Brazilian Waxing Class | Advanced Techniques – Beginners Welcome by Cindy Sinisi

ROOM 122 A

MARTINNI BEAUTY, INC. Learn How To Earn Big $$$ Removing All Types Of Skin Imperfections byJoanne Tu

ROOM 122 B

ÉMINENCE ORGANIC SKIN CARE Discover Immediate Anti-Aging Results With All-Natural And Organic Active Ingredients by Boldijarre Koronczay

ROOM 123

RELAX AND WAX Relax… Let’s Wax! by Deborah Merhar

ROOM 124

THE HEALING TOUCH CENTER Life Lift™ Acupressure/Shiatsu Facelift – The Next Step In The Evolution Of “Healthy Aging” by Linda Marrical

ROOM 125

HYDRAFACIAL MD® – EDGE SYSTEMS Edge Systems Basic Training (Hydrafacial MD® & Perk™) by Salena Diehl

SUNDAY, APRIL 10 ROOM 118 B

3:30 - 4:30 PM

IMAGE SKINCARE What’s In The Bottle? Discover The Most Innovative Ingredients In The Industry And How They Affect The Skin by Kimberly James

ROOM 120 A

NATURE PURE LABS True Breakthrough In Cellulite Treatment – No Equipment Or Shower Needed by Victoria Tabak

ROOM 120 B

NOUVEAU CONTOUR USA Discover The Beauty Of Permanent Makeup Earn 4x More by Vicky Tran

INCLUDED WITH ADMISSION ROOM 121 A

BIO JOUVANCE PARIS, INC. Microneedling With BioMatrix, Alternative To Skin Filler by Sonia Boghosian

ROOM 121 B

GLYMED PLUS Redefine Aging With Retinol by Sara Lewis

ROOM 122 A

NATIONAL LASER INSTITUTE Learn How You Can Become A Cosmetic Laser Technician In Just 2 Weeks!

ROOM 122 B

ÉMINENCE ORGANIC SKIN CARE Double Masking: Combine Powerful Natural And Organic Ingredients To Treat Any Skin Condition by Boldijarre Koronczay

ROOM 123

FARMHOUSE FRESH Spice up your spa menu in 5-star style by Brenda Roderick

ROOM 125

HYDRAFACIAL MD® – EDGE SYSTEMS Edge Systems Basic Training (Hydrafacial MD® & Perk™) by Salena Diehl

MONDAy, APRIL 11 ROOM 117

2:00 - 3:00 PM

CIRCADIA BY DR. PUGLIESE New Ingredient Technologies For 2016 by Michael Q. Pugliese

ROOM 118 B

IMAGE SKINCARE Pump Up The Prestige: Using Multiple Platforms To Promote Your Brand And Increase Retail Sales by Kimberly James

ROOM 120 A

NATURE PURE LABS Instant Non-surgical Face & Neck Lift With Age Reversing Organic Bio-actives & Micro-needling by Victoria Tabak

ROOM 120 B

ROOM 120 C SMOOTH SKIN SUPPLY 7-Min Brazilian Wax Technique with Se-Brazil Waxes by Stephanie Laynes

ROOM 121 A

BIO JOUVANCE PARIS, INC. The Use of Microneedling With Acid Peels by Sonia Boghosian

ROOM 121 B

NATIONAL LASER INSTITUTE Learn How You Can Become A Cosmetic Laser Technician In Just 2 Weeks!

ROOM 121 C

GR8SKN Teen And Young Adult Skin Care: Why A Quick Fix To Their Skin Challenges Is Not The Answer, And How To Incorporate This Demographic Into Your Spa And Treatment Programs by Janine Ellenberger, M.D.

ROOM 122 A

MARTINNI BEAUTY, INC. Learn How To Earn Big $$$ Removing All Types Of Skin Imperfections byJoanne Tu

ROOM 122 B

ÉMINENCE ORGANIC SKIN CARE Experience The Power Of Hungarian Massage, Stimulating Actives And Revolutionary Vitamin C Oil by Boldijarre Koronczay

ROOM 123

RELAX AND WAX Relax… Let’s Wax! by Deborah Merhar

MONDAy, APRIL 11 ROOM 118 B

3:30 - 4:30 PM

IMAGE SKINCARE Welcome To The Haus Of Image: Creating Results-Based Product Regimens And Treatment Plans by Kimberly James

ROOM 122 B

ÉMINENCE ORGANIC SKIN CARE Fight Acne And Rosacea Naturally And Say No To Chemicals by Boldijarre Koronczay

EXHIBITOR LIST

AS OF FebruAry 2016

Agera Laboratories, Inc.

EquiPro USA, Inc.

MerryLaz Aesthetics USA

AIA - Aesthetics International Association

Essential Med Tools

Methode Brigitte Kettner

Alex Cosmetic herbs 2 peel

Esthemax New York

Meticulous Wax

Alexander’s Aesthetics, Inc.

être belle

Mindful Minerals

Anesi

Evalash Beauty Corp.

M’Lis Company

Avery Graham Skincare

Eve Taylor North America

My-Lipo By Lipo-Light

B & S Beauty Supply

Eye Kandy Cosmetics

National Laser Institute

Banzai Living Beauty

Fake Bake

Nature Pure Labs

Beaming White - Teeth Whitening

Farmhouse Fresh

Nouveau Contour USA

Beau Institute of Permanent

finipil®

Nufree®

and Corrective Makeup

Fountain of Youth Organic Skin Care

Otto Trading, Inc.

Beaute Tsuru

France Laure

Performance Health

Beauty Attica, Inc.

Glymed Plus

PFB Vanish, Inc.

Beauty Image

Gold Cosmetics and Skin Care

Pinnacle Cosmetics

Beauty on Command, LLC

GR8SKN

Procell Therapies

Bella Schneider Beauty

Grande Lash-MD

RapidLash®

Bio Jouvance Paris, Inc.

Grande Naturals

Relax and Wax

BioLab

H2tSpa & Aesthetics

RevítaLash

Blinc, Inc.

Hale Cosmeceuticals

Rhonda Allison®

Bon Vital

Hand in Hand Soap

Rhonda Allison’s RA for Men

Bronze Biologic

Health and Beauty Connection

Rose Micro Solutions

BRS Products

Health Mate Sauna by PLH Products, Inc.

Saian Natural Clinical Skin Care

Cailyn Cosmetics

HydraFacial MD®

Salonwear

Candy Coat Beauty

Image Skincare

Satin Smooth

Cass Luxury Shapewear

INCI Medica

Sesha Skin Therapy

Celluma

Infinity Sun

Shira

Circadia by Dr. Pugliese

InSPAration Management

SilcSkin

Cirepil Wax Distributed by Alexander’s Aesthetics

JMT Group

Silhouet - Tone

Clearfx Skin

Jojoba Company - The Original

Skin Accents, Inc.

Cliona Beauty - Light Therapy

Jojoba Company

Skin for Life

CMS of Holland

Kryolan Professional Makeup

Smooth Skin Supply, LLC

Collegen Veil, LLC

L’Optimage

Spa Equipment Direct

Crown Brush Company

Lady Burd Exclusive Private

Spa Manufacturer Direct

Depilève

Label Cosmetics

Sparenity

DermaMed Solutions, LLC

Les Nouvelles Esthétiques

Spaware Software

Dermascope Magazine

and Spa Magazine

Supramedical, LLC

Dermatude

LightStim®

Tama Research Corporation

DermAware® Bio-Targeted Skin Care

Lôngmi Lashes by Daniel

TEI Spa Beauty

Diamond Way Ayurveda

Lycon Wax Distributed by

The Healing Touch Center

DPC International, Inc.

Alexander’s Aesthetics

The Unique Edge

Dr. Canuso Skincare for Feet

M.A. Dermaceuticals

Tizo® by Fallene

Dr. Jeff Skin Care

M.A.D Skin Care

Visha Skin Care

Edge Systems

Magazine Service Outlet

Vita Juwel® USA

Elixheal Italia

Manufacturing Beauty®

Vital Assist Skincare

Elixheal Skincare

Martinni Beauty®, Inc.

Vitamix

Éminence Organic Skin Care

Mena Cosmetics

Say you saw it in LNE & Spa and circle #150 on reader service card

LNEonline.com

MARCH 2016

The

TREE-LINED Path to

SERENITY SPA of the MONTH Meadowood Spa, St. Helena, Calif. by Amanda Clinton Winter

A luxurious hideaway in the hills above St. Helena in Napa Valley, akin to idyllic cottages and maple trees, the brand new Meadowood Spa encompasses 14,000 sq. ft. of a calming retreat in every sense of the word. The spa is an exclusive sanctuary, available only to guests and members of the Meadowood Napa Valley resort. Specially curated wellness treatments meet private suites, tranquil gardens and a healthy culinary menu with homegrown ingredients. “Our goal is to provide our guests with an experience that is synonymous with the Napa Valley way of life,” says director of spa and wellness Michael Conte. “We want our guests to have a healthy and luxurious time with us.”

MARCH 2016

LNeonline.com

LNE & SPA / SPA

LNEonline.com

MARCH 2016

SPA

SPA OF THE MONTH

Countryside Chic — A giant oak tree is the

areas, a steam room, sauna and mineral

centerpiece of the facility, carefully pre-

soaking pool. Guests are invited to use the

served in recognition of the spa’s natural

garden pre or post-treatment and enjoy

surroundings, framed by a hand forged

the Spa Culinary Menu of healthy dishes

iron fence, reclaimed wood and details of

inspired by the elements Air, Earth, Fields

nature incorporated in nearly every touch.

and Vines.

Nurturing Journey — Meadowood Spa pres-

Gillam & Kroeger, the composition of the

ents their treatments as personal wellness

building echoes the landscape with simple,

journeys, beginning with a comprehensive

rustic-chic elements.

conversation with their therapist in the

The spa’s two boutiques can be found

privacy of the treatment suite. “We take a

on either side of the tree. The professional

spa treatment and elevate it by including

lines included in the spa’s services along with

quality time to connect with your therapist

gift items, makeup and other amenities are

and turn each service into a wellness ex-

sold at the Spa Boutique. To complement the

perience,” reveals Conte. From this con-

vintage picturesque feel, the Estate Boutique

versation, the service provider creates a

sells handmade leather goods, one-of-a-kind

tailor-made treatment plan.

jewelry and other luxury pieces.

“We consider all of our treatments

Guests can connect to the scenery from

signature because each service includes

the moment they step in the spa, with its

unique aspects that are highlighted by

oak flooring, steel fireplace, organic linens,

our all-suite program,” he adds. “Some

antiques imported from around the world

key signature points included in every ex-

and rustic pieces from local wine country

perience are an aromatherapy steam, vi-

artists. The walkway leading to the spa’s

brational tuning forks at the beginning of

private suites is also lined with wood, steel

the treatment and a cold pressed elixir

and stone water features.

concluding the experience.”

“We take a spa treatment and elevate it by including quality time to connect with your therapist and turn each service into a wellness experience.” All-Suite, All Sweet — “Our all-suite pro-

The spa’s most popular treatment, the

“Our most popular package is The Air We

gram is unique and offers our guests a

Essential Journey Massage (90 minutes,

Breathe which is wonderful for travelers or

heightened spa experience,” shares Conte.

$225) is the perfect introduction to the

guests who may have overindulged while

Instead of treatment rooms, Meadowood

Meadowood experience. After a therapist

enjoying Napa Valley,” shares Conte. The

Spa is composed of eight suites, each with

discusses the client’s goals for the treat-

Air We Breathe (210 minutes, $755) focuses

its own private bathroom, steam shower

ment and which products will be most ben-

on recovery with an invigorating rosemary

and lounge area complete with large sliding

eficial, the guest enjoys an aromatherapy

mint foot and leg scrub, massage, detoxify-

windows and forest views. “While a guest

steam and their customized massage. The

ing abdominal mud wrap, facial and lunch

may enjoy our beautiful indoor/outdoor

Essential Journey is also offered as a body

from the spa’s culinary menu.

garden lounges before or after their treat-

treatment (90 minutes, $225) or a facial (90

ment, they also can be completely private.”

minutes, $235).

This secluded space is designed to

All packages include a culinary experience reflecting the elements and created to celebrate Napa Valley. From the Vines,

meet each one of a guest’s needs so they

Whole Body Care — For guests seeking

(210 minutes, $710) focuses on the skin with

never have to relocate during their spa ex-

ultimate wellness and a new level of pam-

a vinotherapy massage and facial; From the

perience, unless they wish to relax in the

pering, Meadowood offers packages also

Fields (240 minutes, $840) renews and sup-

garden. The two gardens feature sitting

inspired by the Air, Earth, Fields and Vines.

ports the body with a botanical exfoliation,

MARCH 2016

LNeonline.com

SPA

SPA OF THE MONTH

something special but our current menu is something I think guests will continue to enjoy because it is rooted in wellness with elements of luxury intertwined.” The Business of Wellness — In addition to social media, web and relevant publications, marketing at Meadowood includes designer events, workshops and social gatherings. But the spa’s elegant image goes a long way toward captivating guests. “We are excited to showcase our new spa to our loyal guests of Meadowood as well wrap and massage and From the Earth (180

vidual needs and their experience is com-

as guests that are visiting for the first time,”

minutes, $620) grounds the mind with a

pleted with a gift.

says Conte. “It’s encouraging and exciting

stress relieving hot stone massage and black

With many seasonal ingredients, the

when our guests express our suite program

walnut scrub. With ingredients that change

spa also offers seasonal treatments to en-

is unique and they look forward to return-

seasonally, From the Gardens (180 minutes,

tice resort guests to pay the spa a visit.

ing because of the attention to detail and

$595) nourishes the body and mind with

For the winter, New Beginnings features

genuine interest our staff takes in their over-

natural products, exfoliation and massage.

an essential oil blend created exclusively

all well-being.” This focus on well-being is

The Meadowood Curated Collection

for the spa with fir needle, ravensara and

also reflected at the resort, offering many

(330 minutes, $1,235) offers the ultimate

eucalyptus. “These are naturally anti-viral

complimentary fitness classes to guests.

spa experience for the whole being with

and anti-depressant which are both won-

“We are introducing a wellness workshop

a customized scrub, wrap, facial, massage

derful for this time of year,” Conte adds.

series this year which covers a variety of

and specialty therapy. The therapist choos-

“We may introduce a new treatment or

wellness topics including fitness, nutrition,

es products specifically for the client’s indi-

product if we feel it will offer our guests

stress relief and self-care,” he adds.

LNEonline.com

MARCH 2016

SPA

SPA OF THE MONTH

Education, Instruction, Connection — To offer a truly remarkable experience on

Who’s Behind the Scenes?

par with the wine country, much care is taken to properly train and educate staff.

Michael Conte — Meadowood’s director of

“Because our staff starts at different times

spa and wellness started his career as an

throughout the day, we have a printed daily

actor, singer and dancer. After 15 years in

line up where we discuss the day at hand

theater, he discovered holistic studies and

and how we can make the day operate at

returned to school to graduate as a Holistic

our fullest potential,” Conte shares. The spa

Health Practitioner. Conte was voted one

holds monthly department meetings and

of the best massage therapists in Orange

quarterly meetings with all the staff. Each

County and has more than seven years of

member has an annual review in addition to

experience in leading luxury spas to deliver

bimonthly “dashboard reviews” to discuss

award-winning experiences to clients. In

their sales, feedback and citizenship. “This

his free time, Conte has volunteered with

helps us set short-term goals and keep an

organizations such as Greet the Day, which

eye on long-tem goals that may include

provides free spa treatments to individuals

personal and professional objectives.”

fighting cancer.

Meadowood Spa 900 Meadowood Lane, St. Helena, CA 94574

8 7 7. 9 6 3 . 3 6 4 6 me a do w ood . c om / s pa

Launch:

November 2, 2015

S pa O w n e r s :

H. William Harlan and

Stan Kroenke

S ta f f :

40 staff members including spa con-

cierge, treatment providers, garden lounge DIRECTOR: Size:

Michael Conte

14,000 sq. ft 8 treatment suites: 2 couples

Amanda Clinton Winter is the managing editor of Les Nouvelles Esthétiques & Spa.

cent male, exclusive to resort guests and

She has a bachelor’s degree in English litera-

men’s and women’s garden lounges

members.

ture and psychology from Wheaton College

with eucalyptus steam rooms, dry ce-

Produc t L ine s :

Caudalie, Luzern Labortories,

in Norton, Mass., and a master’s degree in

dar saunas, saline hot soaking tubs,

H y d r a F a c i a l M D ®, G l y c e l e n e a n d

public relations from the University of Miami.

indoor and outdoor showers.

Aromatherapy Associates.

Contact her at amanda@LNEONLINE.com.

and 6 single suites; a specialty suite,

4/1.

75 percent female, 25 per-

Facil it y:

attendants and housekeeping. S ta f f t o G u e s t R at i o :

MARCH 2016

LNeonline.com

Cl ient Bre ak down :

MICRODERMABRASION THE NEXT GENERATION

CONTINUING THE EVOLUTION OF SKIN RESURFACING, ALTAIR INSTRUMENTS IS PROUD TO INTRODUCE THE NEXT GENERATION IN CRYSTAL FREE MICRODERMABRASION. USING THE HYDROPLUS TECHNIQUE COMBINES DRY EXFOLIATION FOLLOWED BY SERUM INFUSION TO CREATE THE MOST EFFECTIVE SKIN REJUVENATION TREATMENT.

TRUSTED FOR INNOVATION, QUALITY AND DESIGN THE NEW

DELIVERS.

Improve the texture and appearance of your skin with our Vitamin C serum

altairinstruments.com

LNEonline.com Say you saw it in LNE & Spa and circle #243 on reader service card

MARCH 2016

LNeonline.com

THE INTERNATIONAL CONGRESS OF ESTHETICS AND SPA

Dallas, TX MAY 15 & 16, 2016 Arlington Convention Center

The Must-Attend Skin Care and Spa Professional Conference

Main Stage Lectures & Demos Business Conference Marketing Conference Retail Conference Medspa Conference Wellness Conference

Image Conference Spa Decor Conference AIA Conference Product Focused Training Networking Opportunities Hundreds of Exhibitors

PRESENTED BY:

LNEonline.com |

Call 1.800.471.0229 for your official show program

USA: 305.443.2322

FAX: 305.443.1664 LNEonline.com

MARCH 2016

LNeonline.com

LNE & SPA / SPA

FROM THE

OUTSIDE IN THE SURPRISING HEALTH BENEFITS OF SKIN CARE

by Jeri Ross, M.P.H.

tâ&#x20AC;&#x2122;s no secret that spa clients today are seeking wellness along with esthetic enhancement. Itâ&#x20AC;&#x2122;s also widely understood and accepted that follow-

ing a holistic approach from the inside out promotes wellness and healthy skin, yet less is known about how wellness and improved states of health can be achieved from the outside in by caring for the skin. Topical spa treatments have the potential to help prevent skin cancer, enhance the detoxification process, promote a healthier skin barrier and even shield the immune system. Add value to your esthetic body services by understanding their complete benefits and educating your clients on how these treatments can simultaneously achieve internal and external health.

LNEonline.com

MARCH 2016

SPA

FROM THE OUTSIDE IN

EXFOLIATE FOR HEALTH

Polishes and scrubs Body polishes or scrubs

holds dead surface skin cells together for

formulated with gentle abrasives such as

deep exfoliation.

According to the Skin Cancer Foundation,

crushed walnut shells, sea minerals, coffee

regular exfoliation eliminates the buildup of

grounds and crushed grape seeds are ideal

Dry brushing Brushing the skin is another

the damaged skin cells that can turn can-

for exfoliation treatments. Skin exfoliation

excellent method of exfoliation that also

cerous. Hence, exfoliation body treatments

can also be achieved by applying an alpha-

stimulates lymphatic drainage for systemic

may actually help prevent the development

hydroxy acid (AHA). Of these AHAs, glycolic

body detoxification. The lymphatic system

of skin cancer. Exfoliating modalities can

acid has the smallest molecular size, allow-

is one of the most important systems in

also promote detoxifying and circulation

ing the epidermis to quickly absorb the

the body for maintaining good health. This

boosting benefits.

penetrating acids. It dissolves the oil that

intricate network of vessels and nodes is

silcskin_ad-collette.pdf

10/8/15

6:57 AM

responsible for regulating fluids and filtering out poisons in the fluid between cells. Introduce dry brushing techniques to your clients as one step in your body treatment protocols.

Modern spa clients are health-conscious consumers who desire treatments that provide esthetic results AND improve their WELL-BEING

Say you saw it in LNE & Spa and circle #185 on reader service card

CMY

For example, perform a five to 10-minute dry brushing massage before applying a seaweed-based product such as either Ascophyllum Nodosum, which helps expel heavy metals, toxins and impurities, or bentonite clay, which helps draw toxins out through the skin. Bernadus Lodge & Spa in Carmel Valley, Calif., incorporates exfoliation and detoxification in the Detox Body Wrap. Following a dry brush massage, the body is wrapped in a warm body mask and heated blanket to re-mineralize the tissues while vital nutrients are absorbed. An antioxidant face treatment is applied at the same time. After a refreshing rinse, a purifying body oil is applied to MARCH 2016

LNeonline.com

NEW LOOK

Same Ground-Breaking Formulas

Celebrating 10 years of transforming lashes to look stronger, healthier & more dramatically beautiful.

Say you saw it in LNE & Spa and circle #346 on reader service card

877.909.5274 | revitalash.com Learn more about our new look and special introductory oﬀers for lash and brow beauty today. RevitaLash Advanced not available in California. ©2016 Athena Cosmetics, Inc. ®

LNEonline.com

MARCH 2016

SPA

FROM THE OUTSIDE IN

nourish the skin and continue detoxification.

brushing at home between sessions. (See

The frequency and duration recommended

example on page 54.)

to achieve optimal results for this treatment is once a week for six weeks.

the body via dermal absorption; therefore

Ingram, lead massage therapist at Bernadus,

helping your clients achieve an intact, strong

educates clients on the wellness benefits of

and healthy skin barrier can protect and

the Detox Wrap treatment with this expla-

enhance their holistic wellness. Promoting

nation: “This intensive treatment enhanc-

a healthy skin barrier can be achieved by

es body detoxification while also toning

body treatment services that increase circu-

and rehydrating the skin. I use dry brushing

lation, reduce inflammation and stimulate

massage to flush away accumulated tox-

collagen production.

ins, which I recommend you can do easily at home.”

SKIN BARRIER TO THE RESCUE Toxins can enter

In their initial intake session, Colleen

At Institut’ DERMed Medical Spa in Atlanta, Ga., an Anti-Aging Cellulite Body

What to say to the client: “In addition

Wrap is offered as a skin conditioning treat-

to giving you that natural, youthful glow you

ment. Tiffany West, licensed massage thera-

desire, your exfoliation treatment today may

pist and endermologist, explains, “I discuss

help to prevent skin cancer and improve your

with my clients how the free-radical fight-

lymphatic system’s ability to better detoxify

ing ingredients of the products I am using,

your body.” Offer your client a handout with

such as rose hips and pomegranate, act as

the following instructions to practice the dry

anti-inflammatories that protect skin cells.

MARCH 2016

LNeonline.com

Add value to your esthetic body services by understanding their complete benefits and educating your clients on how these treatments can simultaneously achieve internal and external health.

The 2016 Winner for Product of the Year Is... TRIFECTA nightly resurfacing serum

SUCCESS NEVER SLEEPS TRIFECTA WORKS WHILE YOU DREAM “Best Serum for 2016”

WWW.AVERYGRAHAM.COM | (888) 570-6777

in a league of many, we set the standard.

LNEonline.com Say you saw it in LNE & Spa and circle #355 on reader service card

MARCH 2016

SPA

FROM THE OUTSIDE IN

DRY BRUSHING HOME CARE INSTRUCTIONS 1 - Start with a dry, natural bristled

brush with a long handle that can reach skin on the mid and lower back. Avoid nylon or synthetic

bristles, as these can break skin and disturb the delicate electromagnetic balance. Never wet the brush, as water can lubricate skin, eliminating the therapeutic effects of friction.

2 - For optimal circulatory stimula-

tion, start at the soles of the feet and work toward the heart.

3 - Brush on bare skin all over

dition your skin barrier which can protect

What to say to the client: “Keeping

your body in small circles.

you from transdermally absorbing harmful

your skin well hydrated will help calm your

environmental toxins.”

eczema. Your body wrap service today will help relax you and give you the firm, youth-

4 - Keep the pressure soft until

MOISTURIZE TO FORTIFY IMMUNE SYSTEM

ful appearance you desire and enhance

you are used to the feeling of dry

Inflammatory skin disorders including ec-

your overall immune system by improving

skin brushing. Once the sensation

zema and seborrheic dermatitis are increas-

your skin disorder, which taxes your body.”

becomes familiar, increase pres-

ingly prevalent. When the body is faced with

Modern spa clients are health-conscious

sure as desired.

the challenge of fighting skin diseases, it can

consumers who desire treatments that pro-

tax the immune system. Spa professionals

vide esthetic results and improve their well-be-

can provide clients with hydrating treat-

ing. Your clients’ health status will be boosted

5 - Dry brush twice a week for

ments and products that can help ease and

if skin is properly cared for. When you educate

best results.

heal skin diseases for a stronger, healthier

your clients on how skin services can benefit

immune system.

their overall health, you are sure to position

Jessica Norton, master esthetician and owner of Spa Noir in Seattle, Wash., encour-

yourself as a wellness advocate whose expertise merits their loyalty and investment.

I explain why massaging the products into

ages clients with eczema to do body treat-

the skin increases microcirculation and

ments that include natural, chemical-free

lymphatic flow that aids in detoxifying the

products that work with their skin rather

deeper layers of the skin while bolstering

than strip it. “I share with my clients that

Jeri Ross, M.P.H., is a licensed

the body’s immune system.” To extend the

your skin’s acid mantle is a thin film on the

health educator with more than

skin conditioning benefits of the treatment,

surface of the skin, acting as a barrier to

25 years of experience work-

West shows her clients how to apply the

bacteria. Depending on the products you

ing in public health. She is the

products at home. She recommends a se-

use, you can disrupt and compromise that

owner of Braintasia Mind Mastery Method™,

ries of six to eight treatments twice a week

mantle, resulting in aggravating your ecze-

a holistic brain-based stress reduction pro-

for best results.

ma.” Norton recommends products formu-

gram that is offered in spas nationwide. Ross

What to say to the client: “The natu-

lated with organic ingredients that deeply

is a recognized speaker, business coach,

ral ingredients in the products I am using

hydrate and act as anti-inflammatories, such

author, entrepreneur and trainer. For more

in your wrap treatment today help reduce

as hyaluronic acid, argan oil, evening prim-

information, email jeriross@braintasia.com,

the appearance of cellulite, plus they con-

rose and grape seed oil.

call 831.419.7275 or visit braintasia.com.

MARCH 2016

LNeonline.com

LNEonline.com Say you saw it in LNE & Spa and circle #203 on reader service card

MARCH 2016

SOUNDLY SERIOUS SKIN CARE The Dermasound Elite from GlyMed Plus is an ultrasonic clinical skin treatment system that uses low frequency sound waves to perform in a highly effective way. It combines environmentally safe water with low frequency sound waves for superior exfoliation that intensifies and enhances the peeling action of chemical solutions. The device is easy to use in combination with other treatments or as a standalone therapy. This non-invasive, portable and cost-effective device improves all skin conditions including wrinkles, acne, rosacea and pigmentation using cavitation, sonophoresis and microcurrent.

800.676.9667 www.glymedplus.com

GEOTHERMAL ENERGY! Jade is synonymous with health, well-being and longevity. It rids the body of negative thoughts and energy and promotes the elimination of toxins. France Laure’s Jade Stones promote equilibrium of the spirit and influence the body’s energy centers. When used hot, they soothe, relax and help release psychological and physical stress. When used cold, they promote vasoconstriction, stimulate and oxygenize both body and soul.

EQUIPMENT, SUPPLY AND BODY PRODUCTS

SPANews

RELIABLY EASY Fast and safe with the latest IPL technology, Derme&Co’s IPL Active Optimal System has multiple treatment applications including photo rejuvenation, permanent hair reduction, wrinkles, acne, redness, hyperpigmentation and tattoo removal. With 0.5 flashes per second and the ability to treat larger spots when compared to other lasers or IPL, the treatment is totally painless. Clients see visible results after one treatment.

MARCH 2016

800.361.1361 www.francelaure.com

This innovative device requires no maintenance, no extra hand pieces and is FDA, CE-MDD, ISO and Health Canada approved.

800.263.8888 www.derme.ca

A FIRST IN ITS CLASS Mammagard™ is a revolutionary orthotic for breast comfort and protection. This new tool addresses the essential need to protect women’s delicate breast structures when lying prone on a massage table, sleeping, exercising or sunbathing. Studies published in the Journal of Plastic, Reconstructive & Aesthetic Surgery and Chiropractic & Manual Therapies found the device significantly reduced pain as well as the compression and displacement of breast tissue and implants, protecting the entire breast structure. Mammagard™ is the first Class I, FDA-registered breast orthotic in the world.

Visit LNEonline.com for more news 56

Jade Stones can be used in conjunction with Reiki, Rolfing, Shiatsu, Swedish, Tantric and Tui Na massage techniques. For gentle relaxation, slow gliding movements executed rhythmically remain the most appreciated method.

310.452.1234 www.mammagard.com |

LNeonline.com

LNEonline.com

MARCH 2016

57 Say you saw it in LNE & Spa and circle #294 on reader service card

LNE & SPA with Luz

Pellegrino

JothiVita Ayurvedic Spa & Wellbeing Center, Hollywood, Fla.

What would you say are your biggest challenges? — Innovating our marketing activities to promote the business without draining my budget. I place a lot of emphasis on online marketing, SEO, newsletters, Facebook ads and sites like Yelp and TripAdvisor.

How can you define the concept of your spa? — Our spa is one of a kind,

What daily challenges do you encounter in your position? —

How do you manage the stress that work brings into your life? —

specialized on promoting well-being based

A spa is not a business where you can

I meditate every day. This is something we

on the authentic healing treatments from

forecast an exact number of clients. Some

promote in our business as a way to balance

the Ayurvedic Indian tradition. Ayurveda,

days we open with an empty schedule and

our lives.

the science of life, is a holistic health system

at the end of the day we were booked full;

that leverages the natural resources available

other days we have a lot of bookings but

to establish harmony for the mind, body

get cancellations. As much as you want to

What takes most of your time every day? — Defining new ways to attract

and spirit.

have a clear view of what to expect, there

clients. It’s all about growth and making

is always unpredictability. I keep in mind

the business profitable with new programs

How many treatment rooms and other amenities are there? — We

the seasonality of it, knowing some months

and partnerships with other businesses to

will attract more clients. One of our main

offer events that complement my business.

have six treatment rooms, a yoga studio,

multi-day programs, Panchakarma, has to be

I’m always thinking: How can I create more

meditation room, retail and waiting areas

booked well ahead of time and that helps

offers that appeal to my clients and keep

and a steam room.

with predictability and cash flow.

them coming back?

How many employees do you have and what are their specialties? — Our staff includes a spa manager who runs the spa and yoga studio, receptionist for

As much as you want

customer service, booking and logistics,

to have a clear view

seven licensed massage therapists trained

of what to expect,

in Ayurvedic modalities and Western

process is direct, based on an initial interview and evaluation. A screening takes place to validate license requirements.

yoga teachers offering daily classes and different yoga styles.

approach towards health and healing and a

providing different skin care modalities, six

there is always

maturity. Being a small business, our hiring

How do you select the people that are going to be working with you? — I value people with a positive

techniques, two licensed estheticians

What is your hiring process? — We evaluate their experience and professional

MARCH 2016

LNeonline.com

unpredictability.

genuine interest to help others. Our business promotes wellness and consciousness. Every member of our staff must represent what our vision is.

How do you evaluate employees? What makes an employee stand out as a star? — Client reviews are one of the most important aspects we take into consideration when evaluating our employees. We invite every customer to fill out a satisfaction survey every time they visit.

How do you train the staff? — We have a bimonthly training program to guarantee our staff follows established protocols and clients enjoy the same experience consistently. The types of treatments we offer are not very common in the U.S. and protocols need to be reviewed every few months. I train my staff to deliver each treatment perfectly according to Ayurvedic traditions and offer a truly authentic experience.

What are your retail goals? — To

I set goals in terms of how much we need to

What can you tell us about your marketing techniques? What do you focus on, where do you spend the most money and why? — Our

grow in order to be able to implement new

major investment has been around our

things and grow with the industry.

website and online marketing efforts such

What are the most popular treatments? — Our signature treatment

as newsletters, Facebook, premium sites,

is the Abhyanga Massage (60 minutes, $95,

What incentives do you have for your staff to reach these goals? —

search engine optimization, etc. We are

90 minutes, $125). It is a full body massage

focusing on the online community, including

based on invigorating circular strokes where

A commission program is offered and

partnering with other industry websites and

warm herbal organic oil is poured over the

we have ad-hoc initiatives based on

promoting out of their portals.

body. It also includes ear cleansing and sinus

maintain a minimum of 35 percent profitability and sustain an annual growth of 30 percent.

quarterly prizes. We’re not just a team or

The business is a long-term plan and every failure or challenge must be considered a learning experience.

nourishment using medicated oils.

to create a successful wellness center. We

How do you keep your clients loyal? — We excel in the services we

incentivize them to make them feel like part

provide. We keep in touch regularly

of the family, move our retail, increase sales

through our newsletters and invite clients

What advice could you give to someone who would like to manage a spa? — A spa business is

and add some money to their paycheck at

to participate in our monthly events like

oriented to provide a positive experience

the end of the month.

special yoga programs, singing bowls

to all your clients. Customer service is of the

meditation, etc.

utmost importance and a focus on details

a corporation, we’re a family that wants

Where is the retail area located in your spa? Why? — Our retail area is

should always prevail, as a minor mistake can mean losing a client forever. The staff

desk to request information and customers

What are the most important lessons you have learned from failures or challenges in your career path? — Through these five

checking in for a treatment remain in the

years, I’ve learned that keeping the optimism,

contingencies in the best way. The quality and

retail/waiting area for some time, opening

excitement and strong belief in our vision is

consistency of the treatments and services

the opportunity to sell.

key in order for staff and clients to embrace it.

provided is one of the keys to success.

right at the entrance with a surface of 100 sq. ft. People walk directly into the front

should always represent the image you want to project and every staff member should be trained to handle ambiguity and

LNEonline.com

MARCH 2016

LNeonline.com

LNE & SPA / BUSINESS

KNOW YOUR

SOURCES SIFTING THROUGH DIGITAL INFORMATION VIA SOCIAL MEDIA BY DIANE BUCCOLA

WHEN I FIRST EARNED MY ESTHETICIAN LICENSE in the late 1990s, Facebook did not yet exist and there were no online message boards. Internet access was available by dial-up only. So I didn’t have anyone to bounce information off of other than my schoolmates, and since my classmates had the same limited training I did, we weren’t particularly helpful to each other. Eventually, of course, the Internet became more advanced. In my ongoing quest to further my esthetic education, I found my way to a couple of fledgling spa-related online message boards. Finally, I had somebody to “talk” to! This form of instant communication allowed me to network with other estheticians. These boards enabled us to compare notes, ask questions, figure things out and grow together. This was extremely helpful to my esthetics career.

LNEonline.com

MARCH 2016

BUSINESS

KNOW YOUR SOURCES

Fast-forward to today’s spa industry. Esthetics is much more specialized and diverse than it was back then. Equipment is extremely high-tech and skin care products are scientifically advanced. Regrettably, esthetic education in many schools and licensing requirements in most states have not kept up with the accelerated growth of esthetics, which leaves a rather large void between estheticians’ preparedness and the real world of esthetics. Of course, the Internet is a valuable source of learning and networking, but there are some serious drawbacks. I love that I can have a question and with a few keystrokes, answers appear! But how do we know which answers are correct?

DON’T ASSUME THAT AN ESTHETICIAN IS AN EXPERT JUST BECAUSE HE OR SHE HAS BEEN LICENSED LONGER THAN YOU.

The worst infraction — which I see regularly on social media — is advice given by those who have no understanding of their own state’s laws and regulations, much less the rules in all 50 states. Too often, incorrect

fering and how successful it was for them.

information is shared relating to the use of es-

Be specific. For example: “Have you actually

thetic equipment and highly active products.

used this marketing technique? How many

Misinformation on these important topics can

people did it bring in and how many of

lead an esthetician outside the scope of his

those resulted in profit for your business?”

or her license, which could result in injury. This is precisely why it is so important to

HOW RELIABLE ARE YOUR SOURCES?

always qualify whoever is giving you advice, as the safety of both you and your client is at

Purchasing an exhibitor booth and a classroom

stake. While you have no control over who

at a trade show does not make someone an ex-

gives advice, you can certainly decide for

pert on anything other than their own product.

These days, anyone with a computer can

yourself whether the advice is worth taking.

present themselves as an authority on any

Here are some factors to assess, along with

TIP: This is one example of how helpful

subject. In the field of esthetics, all it takes

suggestions to evaluate reliability:

social media can be. You can collect infor-

is an esthetician’s license, a computer and

mation from vendors you are interested in

VARIABLES

and then check with your online sources

new estheticians. They have invested a sub-

Even if advice sounds good on the surface,

feedback about them.

stantial amount of time and in some cases

delve deeper. Remember that what works

money to obtain training, and then — with

well for one may not work for all. Much de-

all the best intentions — they seek out fur-

pends upon your location, demographic,

ther education online. In their search, they

specialty, product line and level of training.

voila! An “expert” is born. Sadly, the ones most harmed by these pseudo-experts are

find their way to various social media sources

VENDORS

to get reviews, pros and cons and general

TRADE SHOWS These events are such a great resource for continuing education opportunities and ex-

where they eagerly soak up everything they

TIP: Ask the source about their personal

posure to products, services, equipment and

read. Therein lies the problem.

experience with the suggestion they are of-

supplies. However, trade shows are often

MARCH 2016

LNeonline.com

LNEonline.com

MARCH 2016

Say you saw it in LNE & Spa and circle #118 on reader service card

BUSINESS

KNOW YOUR SOURCES

international events, so the vendors who

TIP: Ask questions of your online sources

are exhibiting and presenting lectures and demonstrations could be from anywhere in the country or the world.

TIP: If you know what your license allows, you can easily assess which products, services or equipment fall within the scope of your esthetics license.

ASK THE SOURCE ABOUT THEIR PERSONAL EXPERIENCE WITH THE SUGGESTION THEY ARE OFFERING, AND HOW SUCCESSFUL IT WAS FOR THEM.

KNOW THE LAW It is the esthetician’s responsibility to know what is legally allowed under their state’s licensure.

advanced and up-to-date the esthetician offering advice truly is.

ROLE MODELS

SEASONED ESTHETICIANS

seems (or professes to be) extremely busy, popular or well known does not mean that it is profitable. Unless you see their Profit and Loss information, you cannot assume

about whether or not you are legally permit-

Don’t assume that an esthetician is an expert

ted to perform a service or use a product on

just because he or she has been licensed

What you can assume, however, is that

clients from a representative at the exhibitor

longer than you. The opposite can actually

the owner of a struggling business will never

booth or someone you are talking to online.

be true if their information is outdated. This

admit that they are financially unsuccess-

is also true about anyone who does not regu-

ful, especially not online. Bear that in mind

TIP: It is the esthetician’s professional re-

larly attend esthetics and spa trade shows

when assessing any advice being offered,

sponsibility to check with their state’s licens-

or read trade magazines. Our profession

especially if there is a fee associated with

ing board and liability insurance provider to

evolves constantly and serious profession-

their advice. Being “busy” is not the goal;

confirm coverage.

als consistently evolve as well.

the goal is financial success.

Say you saw it in LNE & Spa and circle #316 on reader service card

on social media sites to determine how

Just because a spa or skin care business

Don’t assume you will get reliable information

and sort through all information available

MARCH 2016

LNeonline.com

profitability.

Say you saw it in LNE & Spa and circle #305 on reader service LNEonline.com card

MARCH 2016

BUSINESS

KNOW YOUR SOURCES

TIP: While we can’t ask specific questions

teaches untrained esthetician wannabes

a video or a protocol, be certain that you do

about income, we can ask general questions

and multi-level-marketing salespeople ev-

so with the goal of driving viewers to your

about business strategies, such as: “What

erything they need to compete with us. The

website, encouraging them to try your ser-

has been your most profitable promotion,

more details we give publicly, the faster we

vices, buy your products and seek out pro-

and by what percentage did your clientele

are neutralizing our power and reputation

fessional estheticians — not simply teaching

increase?”

as professional estheticians.

them how to do something on their own.

PROTECT YOUR CAREER

media sources to educate consumers about the

On the other hand, we can utilize social many benefits of having a relationship with a

Diane Buccola is the owner

Today’s consumers are extremely skin care

licensed esthetician. We can remind them that

of SpaBizBoard.com. Buccola

savvy due to the abundance of information

skin care is not a “one-size-fits-all” concept, and

serves on the LNE & Spa advi-

available online. For the esthetics industry,

a well-trained esthetician can guide them to

sory board, and has authored

there are pros and cons to this develop-

optimal skin health through professional ser-

two books, including “Estheticians Are

ment. On the one hand, every YouTube

vices and customized home care protocols.

a Girl’s Best Friend” and “The Heart of

video and Facebook group that offers es-

With careful thought, estheticians can use

Esthetics: Creating Loyal Clients and

thetic education to the public potentially

social media to their advantage. If you share

Achieving Financial Success.”

Royal Silhouette Total Serum

•Stimulates Cell Regeneration W/ Roe Enzyme Extract • Tightens Fibroblastins & Refines Pores W/ L-Carnitine • Helps with Inflammation W/Beta Glucan & Copper

(800) 951-7005

www.halecosmeceuticals.com Info@halecosmeceuticals.com

MARCH 2016

LNeonline.com

Say you saw it in LNE & Spa and circle #133 on reader service card

Say you saw it in LNE & Spa and circle #253 on reader service card

• Leave On Enzyme Serum

Say you saw it in LNE & Spa and circle #303 on reader service card

LNEonline.com

MARCH 2016

MIRROR, MIRROR, ON THE APP An innovative new iPad app, the jane iredale Makeup Mirror allows consumers and professionals to create true-to-life makeup applications in seconds and view finished looks in real time. A first of its kind, jane iredale Makeup Mirror is the only beauty makeup application with real-time mirror capabilities that lets you see, save and instantly share the results with friends and social networks. Users experiment with their favorite shades and looks, using their finger like a brush to apply makeup to a model or their own photo.

844.350.1610 www.janeiredale.com

COMMERCE, TRADE, INDUSTRY AND PEOPLE

BusinessNews

MASTER YOUR SKILLS and BUILD YOUR BUSINESS

BEAUTY FOR LIFE FOUNDATION DONATION Leading spa supplier Universal Companies presented the BEAUTY FOR LIFE FOUNDATION with $5,000 to benefit Marinello Schools of Beauty students. Five $1,000 scholarships were awarded to Marinello student applicants from the Skin and Body Care Programs. The selection criteria included submitting an original essay about their goals and how they want to contribute to the industry.

MARCH 2016

This all-new course lineup includes an assortment of 1-day, 2-day and 3-day classes on technique, skin care science and business know-how.

800.248.7546 www.repechage.com

With more than 100 years in the beauty education industry, Marinello Schools of Beauty has helped thousands of makeup and beauty enthusiasts hone their skills with practical, hands-on training in the field of their choice.

800.558.5571 www.universalcompanies.com

RAISING RETAIL Without proper training, therapists cannot overcome an aversion to selling and deliver advice to clients in a manner that leads to increased retail purchases. With Increasing Your Retail Selling: An Online Training Class for Spa Managers, available through Spa Standard™, spa executives are being challenged to survive in today’s highly competitive global marketplace. “After more than 10 years of experience in the industry, we saw the need for reasonably priced access to continuing education and professional development, and from there Spa Standard was born,” said founder and CEO Kelly Maack.

Visit LNEonline.com for more news 68

Learn about some of the best professional skin care treatments and products in the world with the Lydia Sarfati Post-Graduate Skin Care Academy. The academy is hosting a variety of spa/salon educational courses in 2016, with in-depth looks at today’s hottest topics in skin care including the newest anti-aging treatments, customized facials and ways to enhance your business.

888.772.1238 www.spastandard.com |

LNeonline.com

E N C O M PA S S I N G � T H E

Body, Mind & Spirit

Treatments�Guide

LNEonline.com

MARCH 2016

ALTERNATIVE TREATMENTS GUIDE

MARCH 2016

LNeonline.com

meets Harnessing the power of ancient energy treatments by Melanie Sachs

The modern spa has moved way past the stereotypical idea of â&#x20AC;&#x153;pamper palaces,â&#x20AC;? where only the privileged would go to spend their discretionary capital. Today, more and more spa goers are seeking not only pleasure but true solace, healing and rejuvenation. In this new environment, it only makes sense that the energy treatments of the East have found a home.

LNEonline.com

MARCH 2016

ALTERNATIVE TREATMENTS GUIDE

o clarify some of the mystery around the many words associated with energy treatments, it is important first to understand the underpinnings upon which energy treatments work and rely. We are beings of sound and light. In the Bible we read, “In the beginning was the word.” The ancients of the East say this is the sound OM, or AUM. This is the foundation of words such as “amen,” shalom” and “salam.” The Bible goes on to say that light was separated from darkness. From first sound and then light, all things manifest arose. And, like sound and light in general, points and energy lines course through us in organized, coherent patterns.

Acupuncture Meridians and Points How it works: These properties of space, sound and light come together in us as coherent patterns of what are known as meridians, which ascend and descend in our bodies, punctuated by points that can be stimulated by needles, heat, pressure, light, sound and essential oils. Why it works: If you are trained to appreciate and do any form of body work with these meridians and points in mind, the areas where you apply the strokes respond more quickly, heal faster and feel better to the client. In fact, as a therapist you will be able to work with less effort and see better results.

Chakras How it works: From the Sanskrit word for “wheel,” chakras are also referred to as the “light-body” because they emit different frequencies of light in different parts of the body. Whereas the acupuncture meridians are found

MARCH 2016

LNeonline.com

throughout the body and circulate through our appendages, the primary sites of the main chakras are from the base of the spine to the crown of the head. The seven chakras, from the root chakra in the pelvic floor to the crown chakra located at the top of the head, are the primary vital energy points or vortices of Ayurveda. Why it works: Whereas the acupuncture points and meridians will have both physiological and emotionally uplifting benefits, treatments focusing on the chakras will address root emotional causes of stress and tension. In fact, many people will often become tearful or more emotional when chakra work is done. More than likely, your more guarded or private clients may shy away from such treatments, but such work is excellent for those who are in transitions

ALTERNATIVE TREATMENTS GUIDE

in any part of their life. It’s important to remember, no one can balance your chakras for you. Chakra work is internal work. A chakra treatment is offered to support the areas to create a positive environment for change to occur.

Marma Points How it works: In the tradition of Ayurveda, there is also a web or matrix of subtle energy channels, the chakra system, that is similarly punctuated by what are known as marma — or vital energy points. From the Sanskrit word meaning hidden or secret, a marma point is a juncture on the body where two or more types of tissue meet. Why it works: There are 84,000 marma points that can be found throughout the body, with some being identical to acupuncture point sites. However, most Ayurvedic practitioners will use a maximum of 108. Marma therapy usually includes light therapeutic pressure, essential oils and herbs. Using colored light therapies, quality essential oils, stones, sound or the power of kansa metal are all ways in which you can enhance the effectiveness and benefits of these treatments. Marma therapy balances the flow of energy through the muscles, joints and organs, rejuvenating and allowing deep relaxation.

experience. Mind-body medicine demonstrates that a positive attitude has a powerful impact on the healing process. Similarly, a therapist who approaches their work with a positive focus and sense of love for their client will have better results and happier clients. In the study of Ayurveda and other oriental healing sciences, developing a peaceful and compassionate mind is an essential ingredient to successful outcomes — and, of course, a happier life. To bring together this state of being with the subtle energy technology of oriental healing methodologies is a powerful combination. Your treatments are truly powerful if they combine an awareness of body energy, products that energetically feed the body and its microbes to improve radiance and immunity, and a clear, focused, radiant and compassionate therapist. Knowing how to give and make space for your clients, knowing yourself and them as beings of light vibrating with sound, you can elevate the quality and benefit of any treatment you offer. Including treatments that have proven to be powerful and effective over centuries ensures stellar spa experiences and the kind of treatments for which clients always return.

Mind-Body Connection Melanie Sachs, a certified

One may think anyone with this wisdom could perform these treatments with great results. But there is one important component, the secret behind the success of any therapist, whether performing conventional or alternative therapies. This has to do with the mind. In Eastern tradition, one learns that mind precedes body. How and what we think and feel influences our bodily

Ayurvedic life counselor, healer and teacher, is sought after by some of the world’s leading spas and beauty schools. She has published “Ayurvedic Beauty Care,” and is recognized internationally for the application of Ayurveda to the beauty world. Call her toll-free at 866.303.3321 or phone/ fax at 805.543.9291. Visit Sachs’ website at www.diamondwayayurveda.com.

LNEonline.com

MARCH 2016

ALTERNATIVE TREATMENTS GUIDE

MARCH 2016

LNeonline.com

ALTERNATIVE TREATMENTS GUIDE

a of Readings, massage and balance by Caroline Canetti

As the spa industry continues to move toward integrating the mind, body and soul, more spas are adding alternative healing treatments to their service menus. While this does include the more common alternative healing modalities such as acupuncture, chakra balancing and Ayurveda, some spas are now taking it one step further by offering a wide variety of energy work, intuitive readings and even psychic massages.

LNEonline.com

MARCH 2016

ALTERNATIVE TREATMENTS GUIDE

hough many might call it “new age-y,” there actually is nothing “new” about this type of work. Many of these modalities are ancient and rooted in Eastern medicine and philosophy. “It’s important for spas to really look at these older modalities because there is a reason some of them have been around for thousands of years,” says Suzanne Chavez, spa director at The Spa at Loretto in Santa Fe, New Mexico. “It’s simply because they work. Even Dr. Oz has said, ‘Energy medicine is the medicine of the future.’”

READINGS Readings come in many forms — angel readings, intuitive readings, psychic sessions, astrology, tarot card readings, aura color readings and more — and all of them are making appearances on spa menus.

Angel Readings The Angelic Touch Day Spa in Ojai, Calif., offers Angel Readings (30 minutes, $75, 60 minutes, $125) to help clients get in touch with their guardian angels. “You need to take care of the spirit to be truly healthy,” says owner Jenny Cothran, a certified angel therapy practitioner. “Everyone is born with at least two guardian angels and we can help you communicate with them for guidance on life, love, finances, etc., and connect with loved ones in the spirit world.” The reading is done using psychometry in which the client brings a special metal object with them, such as jewelry. “The client sits across from me and I begin by asking the client to close his/ her eyes and take a few deep breaths to get centered,” explains Cothran. “I then read a Prayer of Protection before

MARCH 2016

LNeonline.com

the actual reading begins. Then I ask the client for the metal object that they want me to use for the reading and I close my eyes to connect with the spirit and the angels.”

Intuitive Readings The Spa at Loretto in Santa Fe, New Mexico offers Sage Vision Intuitive Reading (50 minutes, $135). “Our clients come in for this when they need clarity on their purpose in life, or help with challenging situations and a deeper understanding of their soul path,” says Chavez. “This works well for us here because New Mexico has a long history of healers who look to the sky, herbs and beyond for spiritual guidance.”

Aura-Soma Color Reading Mii amo Spa at Enchantment Resort in Sedona, Ariz., has several alternative therapies, including the Aura-Soma Color Reading (60 minutes, $250, 90 minutes, $290), which originates from England. “It starts with the client choosing three colored oil bottles that they are most drawn to, and the therapist gives a reading based on what that color represents,” says general manager Jill Clark. “The service is more like an intuitive reading. Based on the bottles chosen, the therapist has amazing insight into personality, struggles, etc. It helps get you to who you really are, what you’re supposed to be doing, and achieving your higher potential.”

“It’s important for spas to really look at these older modalities because there is a reason some of them have been around for thousands of years... It’s simply because they work.”

The 90-minute service includes a massage with the oil, and the guest keeps the remaining bottle after the service.

PSYCHIC MASSAGE Mii amo Spa just happened to have three licensed massage therapists with psychic abilities on staff, which gave them the idea to provide Psychic Massage (60 minutes, $250, 90 minutes, $290). “We started having therapists come to us and say, ‘I was a doing a massage and I was reading their presence and understanding their energy, how can we incorporate this?’” says Clark. “So

we decided to combine the two. Each time it’s different. It depends on what is going on with the client and what the therapist is able to read. Sometimes it’s more talk than massage, sometimes it’s the opposite.”

CHAKRA BALANCING This ancient practice involves balancing the body’s seven chakras, or energy centers — root, sacral, solar plexus, heart, throat, third eye and crown. This service can either be provided by an energy healer as a standalone service or incorporated into a traditional massage. “The idea is to balance and harmonize your chakras so that your body,

LNEonline.com

MARCH 2016

ALTERNATIVE TREATMENTS GUIDE

NATIVE AMERICAN RITUALS Native American-inspired treatments are popular at many spas in the Southwest. Fortunately, these are easy to incorporate as long as you honor and

MARCH 2016

LNeonline.com

execute their traditions authentically. The Spa at Loretto’s Native American Ritual features a sage clearing and hot stone massage (110 minutes, $265). “We start with a sage blessing that I wrote and the sage smudge, which helps to cleanse people energetically and spiritually,” explains Chavez. “You can hold the smoking sage in your hand (you first burn it, blow it out, and let the smoke waft in the air) or put it in a ceramic dish and just walk around the body, and we say our blessing before the sacred stone massage.” However, spas that choose to adopt a version of Native American rituals should learn about the culture’s customs and beliefs. “It’s important to do your research to make sure you don’t disrespect their traditions,” Chavez explains. (See LNE & Spa’s July 2014 article “Wisdom from the Land” for more.)

ACUPUNCTURE Acupuncture is an alternative healing therapy that involves tiny needles gently placed into key points on the body to help relieve a variety of health and emotional issues including depression, anxiety, stress, pain, constipation, PMS, asthma, insomnia and more. “It’s essential to our spa because The Dragontree is a place for your health,” says Briana Borten, founder and CEO of The Dragontree Spa, which has two locations in Portland, Oreg., and one in Boulder, Colo. “Our treatments are therapeutic and that includes some Eastern philosophies and medicines including acupuncture, Chinese herbs and supplements, and our Ayurveda menu.” The Dragontree’s

Photo courtesy of Mii amo Resort & Spa and The Enchantment Group.

mind and soul are all in sync,” says Chavez. “I liken it to a car engine where this belt moves that pulley, which moves the engine and so on. We look at the body that way with each chakra. They all need to be working in sync to work. It’s a light-touch modality with the practitioner holding their hands on or above the body at each chakra point.” The Spa at Loretto offers Chakra Balancing for 50 minutes at $135.

ALTERNATIVE TREATMENTS GUIDE

Acupuncture & Herbal Medicine initial visit is approximately 90 minutes for $136, and follow-up visits are approximately 45 minutes for $98. The acupuncture appointment starts with a medical consultation by a doctor of acupuncture and Chinese medicine, and is often combined with a consultation about herbs and supplemental therapy as the two go hand-inhand. “We have an herbal pharmacy here where we can create the formula that the doctor recommends, so it’s highly customized based on what is going on with the client,” she adds.

AYURVEDA Ayurveda, which aims to integrate and balance the body, mind and spirit, originates from India and is one of the oldest medical systems. It focuses on the treatment and prevention of illnesses and removing blockages that hold people back from living a well-balanced life. Ayurveda treatments are another staple of The Dragontree’s menu and philosophy. They offer four Bliss Therapies, which are treatments within Ayurveda. Garshana (25 minutes, $44) is a dry brushing of the skin with light, vigorous strokes that helps with circulation, exfoliation and the release of toxins. During the Swedana treatment (30 minutes, $66), a steam tent is used to warm and relax the body and open the pores while the client’s head remains cool as they receive a scalp and facial massage. Abhyanga (60 minutes, $110) is a warm oil massage designed to deeply relax and remove blockages. During the Shirodhara (30 minutes, $76) treatment, a therapist pours a stream of

LNEonline.com

MARCH 2016

ALTERNATIVE TREATMENTS GUIDE

warm herb-infused oil onto the client’s forehead, using subtle patterns to induce a state of deep peace to help quiet the mind and eliminate mental distress. The Full Bliss Immersion (150 minutes, $260) combines all four. “The bliss therapies are so wonderful for calming the nervous system so they are deeply relaxing while also very nourishing to the skin,” says Borten.

Herbal Supplements In this traditional Chinese treatment, hundreds of herbs in countless combinations are used to treat a client’s individual needs. Fusion LifeSpa in Deephaven, Minn., offers an Herbal Supplements consultation (60 minutes, $80) and employs a naturopathic medicine doctor who creates customized formulas in the form of teas or capsules after a consultation with the client. “Dr. John Christianson, N.D. checks their pulse, tongue and other key indicators according to Chinese medicine as to what’s going on internally,” says spa director Michelle Shuster. “His services are good for anything, but he specializes in anxiety, depression, sleep issues and female issues such as irregular menstruation and menopause.”

Salt Therapy Known as halotherapy, salt therapy is an alternative medicine that relieves many sinus and respiratory ailments. Spas are now implementing salt rooms or caves where clients breathe in medical grade salt, usually lining the walls and infused into the air. At Salt Spa Colorado, with locations in Lakewood and Louisville, Colo., salt rooms are built with three tons of salt lining 100 percent of the walls

MARCH 2016

LNeonline.com

“The word ‘yoga’ is derived from a Sanskrit word that means ‘to yoke.’ Yoga in itself is a combination of physical practice and spiritual practice.” and floor, creating a negatively ionized environment that calms the nervous system. With separate adult and children’s rooms, where the children get to play with the salt, these rooms cater to clients with asthma, chronic sinusitis, bronchitis, pneumonia or those suffering from a cold, coughs or allergies, among other respiratory issues. A 45-minute session is $30. “The key to the whole therapy is the benefit you get from the halogenerator, 90 percent of the curative effect comes it. It takes the salt and grinds it down to particle size and blows it into the room,” says owner Allen Tawa. “The therapy is a simple as sitting back in a comfortable reclining lounger and breathing in the salt. The sessions are quiet, many people read, sleep or meditate.” (For more, see our article on “The Business of Salt” in the October 2015 edition of LNE & Spa.)

ALTERNATIVE TREATMENTS GUIDE

Laughter Therapy As the saying goes, laughter is the best medicine. Recent research indicates laughter produces gamma waves, the same ones achieved during meditation. Gamma is the only frequency that affects every part of the brain, researcher and professor Lee Berk told TIME Magazine. Laughing engages the entire brain at once, achieving contentment and clear focus from being in sync. At Laughter Yoga Salon NYC in New York, N.Y., owner Francine Shore offers laughter yoga sessions dubbed “spa-ha-ha” wellness workouts (60 minutes, $10; private sessions or events 90 minutes, $150). Shore’s laughter yoga sessions can involve deep breathing, clapping, dancing, stretching, a sitting laughter meditation and other movement. “It’s a very rigorous cardio workout that burns many calories, but is ultimately exhilarating and enriching like a spa treatment,” she says. “Laughter from the diaphragm oxygenates all the cells in your body, the facial muscles are aglow when doing laughter yoga.”

Meditative Yoga “The word ‘yoga’ is derived from a Sanskrit word that means ‘to yoke.’ Yoga in itself is a combination of physical practice and spiritual practice,” says Leslie White, fitness director for Cal-a-Vie Health Spa in Vista, Calif. Cal-a-Vie offers several yoga classes (50 minutes, all classes offered as part of packages) that combine fitness of the body and mind. “Physical practices encourage mobility, flexibility and strength of body. Meditative practices encourage relaxation, confidence, and centeredness of mind,” she adds. The spa offers Climb and Soar Yoga

LNEonline.com

MARCH 2016

ALTERNATIVE TREATMENTS GUIDE

offers Reiki combined with facials, massages and life coaching to add value to Reiki treatments and serve as a great introduction, usually resulting in clients coming back for more sessions.

Hypnotherapy

for all levels, which includes a walk to a secluded viewpoint for silent meditation and incorporates balancing yoga poses overlooking a colorful canyon, allowing the spirit to soar. Creative Expressions is another combined fitness yoga class, based on the Zentangle Method of pattern drawing, an artistic form of meditation. To implement an “Age of Mindfulness” in your spa, see our January 2016 article on yoga in the spa.

Reiki Reiki, an ancient Japanese treatment, is the transferring of energy from one life source to another. To relax the client, reduce their stress and revive their life force energy, a practitioner transfers universal energy to the client by laying the hands on, or directly above, their centers of energy. Heather Dempsey, owner of the face & Body spa in Yardley, Penn., says many recipients of Reiki experience sensations such as warmth, 82

MARCH 2016

LNeonline.com

heat, tingling or cooler temperatures while others may not experience any sensations. “When people hear that they worry, but that doesn’t mean the treatment isn’t effective. It just means for some reason they didn’t need for their body to give off that sensation,” she explains. The face & Body spa offers several levels of Reiki treatments, according to the experience of the practitioner: Level I (30 minutes, $50, 60 minutes, $80) Level II 30 minutes, $60, 60 minutes, $90) Master/Teacher Level (30 minutes, $70, 50 minutes, $100) — as well as classes so people can become practitioners. “Reiki is one of the most beautiful treatments,” she says. “There are no contraindications and it helps in more ways than a lot of people realize. Not only does it relax and reduce stress, but it balances the body, which allows it to work at its optimum capacity. We try to integrate Reiki into every department to give people as many opportunities to experience it as possible.” The spa

Much unlike a stage magic trick, clinical hypnotherapy is a guided session meant to help clients alter behavior patterns, increase motivation, reach a higher consciousness or realize their true calling. At We Care Spa, a detox and spiritual retreat in Desert Hot Springs, Calif., Renee Cardenas, clinical hypnotherapist and Neuro-Linguistic Programming (NLP) trainer, offers Timeline Therapy/ NLP Hypnotherapy (90 minutes, $250) to guests in the privacy of their own room. Cardenas begins a session by having a conversation with the client. As the person begins to bring out what is on their mind, she asks questions “geared to shake up the subconscious pattern of thinking.” “The session is based on different modalities and tailored to the individual’s needs,” Cardenas shares. “I like to create the analogy of yoga for the mind: we stretch, twist and breathe and that’s what I do for the mind. Like yoga, openings are created and the person starts looking at the real issues. The purpose is to take the person from a place of disempowerment to a place of empowerment and excitement about life.”

Homeopathic Treatments A natural method of healing based on the idea that “like cures like,” homeopathy is aimed at treating the individual and not just the ailment. Homeopathic remedies include highly diluted natural substances to trigger the body’s natural system of healing. These safe, gentle

ALTERNATIVE TREATMENTS GUIDE

substances can treat colds, infections, migraines, sore throats and chronic conditions like asthma, depression, autism and arthritis. Omana Natural Wellness and MedSpa Center in Houston, Texas, offers completely customized homeopathy and naturopathy treatments, beginning with an initial consultation (adults: 60 minutes, $175, children: 45 minutes, $135). “My practice is based on nutrition, homeopathy and botanicals,” says owner Alicia C. Omaña, M.P.H., D.PSc., Ph.D, ND. “Homeopathy is natural, safe and has no side effects if practiced correctly. In my many years of practice, I have never had a client have a bad reaction to a homeopathic remedy.”

what she sees. This includes nutritional, herbal, vitamin or mineral recommendations. It takes about six to nine months to see changes in the iris after an initial analysis and implementing lifestyle changes, so some clients return for a follow up to see if that particular part of their body is back in balance. “You can look at a person who seems like they’re in perfect health, but the eye tells me a different story. Conversely, I look at someone that may not look very healthy, but they have really good DNA and may just need to make small changes in their health,” Lemoine-Kainer shares. “My favorite thing about iridology is it helps you get specific about health, making it easy to

identify the weakest link in the body’s make-up.” See LNE & Spa’s full article on iridology, “It’s All in the Eyes,” in the August 2015 edition. With therapies to address any kind of imbalance in body, mind and soul, alternative treatments can richly benefit your clients. Whether your clients are looking to relax, balance the body, heal pain or find a deeper connection, there’s a treatment that can do so naturally. According to a recent report from the CDC, complementary and alternative medicine is one of the fastest growing trends for both children and adults. If energy medicine is the medicine of the future, the future is now.

Iridology In iridology, the eyes are not only the windows to the soul, but the body’s internal health systems. An alternative health science based on analyzing fibers in the iris, iridology can determine the tissue integrity of the body’s major organs and systems. Cheryl Lemoine-Kainer, certified iridologist and nutritionist based in The Woodlands, Texas, says iridology is an alternative science widely used in other countries. By taking a photograph of each eye with a digital iris camera and viewing it under increased magnification, Lemoine-Kainer analyzes what the irides are revealing about the strengths and weaknesses of the body. “Iridology can reveal a person’s inherited conditions, kind of like looking at their DNA, but you can also see changes that occur during a person’s lifetime,” she explains. “If the person is stressed it makes what’s called stress rings in the eye, if their cholesterol is elevated it makes a white ring around the perimeter.” After an iridology session (30-45 minutes, $90) Lemoine-Kainer can make specific recommendations based on

LNEonline.com

MARCH 2016

Balancing and healing with gemstone therapies by Raquel Levy

Gemstones have crowned kings, queens, knights and brides, enjoying a reputation as a status symbol since ancient times, but these precious stones can also adorn your spaâ&#x20AC;&#x2122;s menu and enhance your practice in more ways than one. For their balancing and healing properties, many clients are drawn to gemstone healing treatments seeking peace, wholeness and harmony.

MARCH 2016

LNeonline.com

LNEonline.com

MARCH 2016

ALTERNATIVE TREATMENTS GUIDE

ue to their versatile nature, gemstones can be added to nearly any treatment, enhancing your spa’s most popular services or creating innovative healing treatments. Gem therapy enthusiasts name a long list of benefits based on faith in the gem’s positive, healing energy to flow in the body as stress, ailments and negative thinking flow out. Coming from the earth, these gems carry the planet’s energy and each gem, unique in shape, color and size, carries a distinct energetic vibration.

Incorporating Gemstones Renu Day Spa in Deerfield, Ill., takes a spiritual healing approach to treatments, customizing any service with gemstones. “We use stones in all our spiritual and esthetic services like facials, massages or wraps,” shares owner Anna Pamula. “If a client comes in stressed or agitated, some stones will help soothe them, and we feel they are more receptive to treatments.” The spa carries a large collection of gemstones, available for clients to incorporate into their treatment of choice. Linda Bertaut, author, esthetician and Reiki master, cautions that many gemstone treatments require specific training to properly read a client’s energy and balance the chakra system. Estheticians can begin incorporating gemstones by placing some around the treatment room or in a bowl. Clients can also hold a gem in their left hand during treatments, as the left side of the body is the intuitive and receptive side.

MARCH 2016

LNeonline.com

Chakra

originates from the Sanskrit word for wheel and refers to wheels of light, or energy centers, throughout the body. The seven main chakras are aligned along the spine and are best balanced by a group of corresponding gemstones. “Each one is associated with a color, sense, sound, endocrine gland and organ,” says Bertaut. “Being out of balance in one or more chakras for a period of time can cause ‘dis-ease’ in the associated organs.”

Gemstone healing specialists encourage allowing the client to choose the stone they are most attracted to, as the body’s energy is drawn to what is best suited to its current needs. “When we are attracted to a gemstone it’s because we instinctively know what is best for us,” adds Bertaut. “It takes training to know how to read a client’s energy, but the client will instinctively know, by being attracted to that gemstone, what they need most.”

root chakra: hematite – ground & protect sacral chakra: carnelian – passion & creativity solar chakra: citrine – personal will & learning heart chakra: rose quartz – unconditional love & connection to all life throat chakra: turquoise – communication & clarity third eye chakra: sodalite – clear vision & conscious mind crown chakra: amethyst – connection to intuition

ALTERNATIVE TREATMENTS GUIDE

Balancing Chakras From the Sanksrit word for “wheel” or “disk,” chakras are centers of energy throughout the body. These spinning wheels interact with the body’s psychological and neurological systems. Seven chakras form a straight line along the spine starting from the base to the crown of the head. “The colors of nature’s rainbow are the same as our inner rainbow, the chakra system,” explains Bertaut. “Each color vibrates at a different frequency. If a client is depleted in any particular area such as love, stress or anxiety, an esthetician can replenish that energy by placing the right color gemstone on the corresponding chakra.” Treatments that balance the body’s chakras are becoming more popular as clients seek services that allow them to feel well on all levels. At The Spa at Mandarin Oriental in Miami, Fla., the Kundalini Journey (120 minutes, $360) aims to rebalance and energize the seven chakras with aromatherapy, advanced massage techniques, color and sound therapy, gemstones and guided meditation. Before the treatment, clients choose the stones to which they are most drawn. “The Kundalini Journey is a unique holistic treatment to bring peace, harmony and restore overall balance,” says Osa Mallo, spa director at Mandarin Oriental. “Gemstones carry vibrational rates and they are placed within the aura to help balance specific chakras. For instance, pink quartz promotes selffulfillment and peace, restoring emo-

Meaningful Meditation tional balance, while sodalite aims to strengthen the thyroid gland and assist with efficient metabolism.” The treatment is performed in a suite overlooking the bay and ends with quiet relaxation time allowing the guest to reflect. “At the end of the treatment, the therapist offers insight into the meaning of the chosen stone and how it can assist in their lives from a physical and emotional perspective,” adds Mallo.

To begin a gemstone treatment, it is recommended to ground the client with meditation or breathwork. Bertaut opens her treatments with an intentional meditation, asking clients what they need most from the session. Whether they are seeking increased confidence or a better sense of purpose, this positive affirmation before or during the treatment can enhance any gemstone offering.

LNEonline.com

MARCH 2016

ALTERNATIVE TREATMENTS GUIDE

Connecting to Nature Gemstones are best coupled with holistic treatments and organic ingredients. At Renu, some of their popular gem offerings include the Aromatherapy Spa Glow (60 minutes, $95, 90 minutes,120) with Himalayan salt enriched with 74 trace minerals and customized oils and the Fortified Organic Facial (60 minutes, $95) vegan, gluten free and blended specifically for each client. “Aromatherapy oils work perfectly with the stones, especially seed oils as seed is the start of life,” shares Pamula. “We use only organic oils and products in our spa; we believe we can improve the skin and erase stress by connecting clients to nature using products as natural and raw as possible.” A holistic connection to the Earth may also renew a client’s depleted energy levels. Bertaut adds, “Nature is an abundant source of energy. An esthetician can bring pieces of nature such as gemstones, herbs or flowers to the treatment room as a means to refresh and rejuvenate the client.”

Key Things to Know Receptiveness Though the healing aspects of gemstones are not medically supported, many clients report a decrease of stress or anxiety due to gemstone therapy, which can be therapeutic for both mind and body. However, clients need an open mind to fully benefit from gemstone treatments. “They say whatever you believe will heal you,” Pamula explains. “You shouldn’t force gemstone healing on clients who are not open to it.”

MARCH 2016

LNeonline.com

Cleansing and Clearing There are no contraindications to gemstone therapy, however sanitation is still key. Experts suggest cleaning the stones with salt and water. Pamula recommends two to three minutes in salt water, being careful not to dilute the gems’ natural color, and laying the gems out to dry. To renew the stones and clear any remnant energies, Mallo reveals they can be reenergized by sunshine or moonlight. Some practitioners bury the stones in the earth to return it to its natural source and release any negative energy.

Gemstone Properties Training is important to know the properties of each gemstone and the effects they may have on a client. “Be careful with orange and red gemstones, as those are stimulating,” Bertaut cautions. “If someone has a lot of stress or anxiety, placing these stones on the second chakra can create more anxiety. A blue lace agate is very calming and helps to quiet the mind; this can go on

any chakra that has an overabundance of negative energy. Rose quartz stones are best at the heart chakra, helping clients experience more love and share love with others. A clear quartz has all the colors of the rainbow and can be placed anywhere.” With the rise of holistic treatments, clients will invest in what balances them from within and makes them feel whole. Being able to provide that, along with a warm, welcoming atmosphere leads to fulfilled clients who see your business as a place of respite and renewal. “In this world we go through so many ups and downs, people are scared, stressed and looking for healing,” Pamula shares. “If you’re looking to heal and make a living of it, now is a perfect time.”

Raquel Levy is the editorial associate at Les Nouvelles Esthétiques & Spa. She holds a bachelor’s degree in Communications with an emphasis in writing and editing. Levy has been a lifestyle and feature writer for more than five years. Contact her at raquel@lneonline.com.

LNEonline.com

MARCH 2016

Say you saw it in LNE & Spa and circle #118 on reader service card

MARCH 2016

LNeonline.com

ALTERNATIVE TREATMENTS GUIDE

the of How to anchor your client with conscious breathing by Robert Sachs

Breath is life. For centuries, healing and spiritual systems around the world have emphasized the importance of breathing for well-being, to bring peace and serenity within oneself and promote awareness. Breathing techniques of the ancient Chinese healing method, Qigong, and the yoga art of breath, Pranayama, accentuate the power of inhaling and exhaling to channel and appease the energy of the body and mind. Eastern and Western meditative traditions also rely on the steady, rhythmic flow and observation of the breath.

LNEonline.com

MARCH 2016

ALTERNATIVE TREATMENTS GUIDE

Invite mindful breath Affected by emotions and circumstances, breath changes when one is happy, sad or angry. It becomes laborious under stress and allows for negative energy to take over. But it is possible to consciously use breath to bring back peace, serenity and balance — an invaluable tool for the spa therapist. Indeed, as clients walk in for their treatments after an exhausting day of work, an upsetting phone conversation or the draining power of modern transportation, their bodies and minds are not truly prepared for the services they are about to receive. And they may only begin to let go halfway through the session or when it is about to end. Starting off your services with some fast and easy breathing exercises could be a great way to bring the client’s focus back to now and open them up to reap the full benefits of your treatments. With a calm spirit brought on by concentrating on steady breathing, the client will experience the feeling of being cared for on a deeper level, leave with greater satisfaction and return for more. Here are two simple breathing exercises you can bring into your practice to start off every treatment.

Baby breath One of the first tasks is to help your client carry their breath deeper into their lungs and body. This can be accomplished by getting them to breathe abdominally. People struggle with breathing down into their bellies, even though this is how babies breathe. So here is a simple exercise to help your client regain their original breath. While the client is sitting in a chair or lying on their back on the massage table, position their feet flat on a surface. If on a table, have them draw up

MARCH 2016

LNeonline.com

their knees so the feet are on the table. Ask them to grip the surface with their toes and breathe in, relax the toes and breathe out. In Ayurveda, the idea is that wherever one directs the attention of the body and moves even slightly, the breath follows. These are called upward and downward moving winds in the principle of Vata Dosha. When the toes grip as described, the downward winds are activated and one naturally breathes down into the belly. Have your client do this several times as they become aware of their breath going down into their belly. This will create an immediate deeper connection with their breath.

Alternate nostril breathing Here is an exercise from the Tibetan tradition of Pranayama to help overcome negative emotional patterns. It is a form of alternate nostril breathing. You can sit and practice with your patient or walk them through it — perhaps you could practice alone beforehand to get a really good grip on it. In Pranayama yoga there are two channels that are associated with the left and right nostrils. Each is also identified by a color and a gender: red and female (right nostril), white and

ALTERNATIVE TREATMENTS GUIDE

Have them block their right nostril with their right index finger and inhale through the left nostril (white/male channel). Tell them to imagine that the air they are breathing into their left nostril is pure and fresh and that it is being carried through the white channel down to the central channel, where both channels meet.

When the client visualizes the air entering the red channel (remember the white tube inserts into the red one), instruct them to let go of the right nostril and block the left one with their left index finger. As they exhale, tell them to visualize that the pure, fresh air is pushing out what is unclean and contaminated. As they breathe out, tell them to release the poison of attachment and clinginess. These negativities leave through the right nostril.

Starting off your services with some fast and easy breathing exercises could be a great way to bring the clientâ&#x20AC;&#x2122;s focus back to now.

male (left nostril). Each channel starts off from the central channel, known as Shushumna â&#x20AC;&#x201D; located somewhere below the navel â&#x20AC;&#x201D; and travels up the body, passes through the neck, over the brain and ends in its respective nostril. Although these channels wrap and bind at various points to form what are called the chakras (energy points in the body), in this exercise have your client visualize the channels as straight, thin hollow tubes. The purpose of this Tantric practice is to release the pressure in the outer channels so the energy travels smoothly in the central channel. Instruct your client to visualize the central channel below the navel, where the white and red channels begin. Tell your client to imagine that the white channel inserts into the red channel. The red tube is seen as larger than the white tube.

Have them repeat this twice more. After this, allow them to breathe deeply through both nostrils and visualize the red channel (female/right nostril) as being luminous and purified.

Now have your client repeat steps one through four to cleanse the white channel (male/left nostril). Have them start off by blocking the left nostril and inhaling. Again, once the fresh, pure air gets to the central channel, have them switch nostrils and exhale through the right. Now the white channel is purified as well.

Ask them to visualize Shushumna, the central channel. It is blue and goes up the body and ends at the third eye (on the forehead). Have them picture both white and red channels inserted into the blue channel. Have them place their hands on their lap, allowing for the right hand to rest in the palm of the upturned left hand. The thumbs then touch each other to form a triangle.

LNEonline.com

MARCH 2016

ALTERNATIVE TREATMENTS GUIDE

ENERGY CLEARING EXERCISE FOR THERAPISTS The therapist must fully transition between clients to discharge their own emotional residue, as well as the energy they picked up from previous clients. Before commencing each treatment, follow the exercise below to reset your mind and raise your own vibrational energy for each client.

1. Stand at the head of the treatment table. Place the palm of your right hand over your forehead and the left palm over the area of your sacral chakra, just below the belly button. 2. Allow your diaphragm to relax and the breath to deepen. Feel the connection between the third eye and the sacral chakra.

With their hands as such, instruct them to raise them enough so that the navel is the center of this triangle.

Instruct the client to breathe in through both nostrils so that pure and fresh air goes down the red and white tubes to the central channel. As they exhale, the air cleanses the central channel and pushes ignorance and confusion out of the region of the third eye.

Repeat two more times. Have them lower their hands, breathe normally and experience the central channel as a luminous blue. Tibetan Ayurveda teaches that transforming attachment, anger, confusion or ignorance is fundamental to our overall sense of well-being. Teaching your clients how to do this exercise and regain their baby breath are excellent ways to help them get in tune with their

MARCH 2016

LNeonline.com

body and mind, let go of negativity and prepare to truly gain the benefits of the treatments they are about to receive. When our breath is calm and peaceful, we are calm and peaceful. We can appreciate life on a deeper level. Thus, what better way to start off the spa experience with your clients than by reclaiming the essence of life — breath? n

Robert Sachs is a counselor, licensed massage therapist and educator. He is the author of “Tibetan Ayurveda: Health Secrets From the Roof of the World” and coauthor with Melanie Sachs of “Ayurvedic Spa.” Visit Sachs’ website at DiamondWayAyurveda. com, email him at ayurveda8@earthlink. net, call him at 866.303.3321 or phone/fax him at 805.543.9291.

3. Imagine a column of blue light running anterior to your spine. This light runs from below your navel to the crown of your head. As you hold the two points, see that deep blue column of light as pure and radiant. 4. Notice if there are any dark areas that are not shimmering. Direct your attention to these areas and allow the light to radiate in them.

5. Feel the balance between your two hands — the right and left palms should feel similar. When they do, breathe in and take your right hand off of your forehead. Rest that palm over your left hand at your belly. Breathe in softly and deeply, repeat. 6. Finally, inhale while simultaneously removing both hands from the sacral chakra.

“Inspired by Nature... realized by Science.”

Say you saw it in LNE & Spa and circle #263 on reader service card

LUC R ÈCE PHYSICIANS’ AESTHETIC RESEA RCH | 800.626.7546 • www.lucrece.com

LNEonline.com

MARCH 2016

ALTERNATIVE TREATMENTS GUIDE

MARCH 2016

LNeonline.com

ALTERNATIVE TREATMENTS GUIDE

and The musts of hiring energy workers for your spa by Caroline Canetti

When you opened your spa, you probably never thought youâ&#x20AC;&#x2122;d be hiring someone based on whether they could give you a good psychic reading or tell you about your guardian angels. But, if you choose to add some offerings on the alternative end of things, you might find yourself in that peculiar situation. Hereâ&#x20AC;&#x2122;s how to determine if an alternative healer is the real deal...

LNEonline.com

MARCH 2016

ALTERNATIVE TREATMENTS GUIDE

Highly Specialized Training Some of these workers, such as Reiki masters, chakra balancers, acupuncturists and Ayurveda therapists, come with specialized training that goes beyond your typical massage school — though some massage schools do have training in these areas. For instance, an acupuncturist can have a degree in Chinese medicine or get training from an acupuncture program. There are schools specifically for Ayurveda medi-

While it’s not necessary, the intuitive reader at Spa at Loretto in Santa Fe, New Mexico is a massage therapist, chakra balancer and Reiki master with two master’s degrees in Eastern and Western philosophy from St. John’s College and is now working toward a psychology degree. “We are looking for therapists from the best specialty schools,” says Suzanne Chavez, spa director at The Spa at Loretto.

and has written books for such major publishers as HarperCollins and Hay House Publishing. The same goes for hiring a psychic. “Ours are highly regarded and have studied energy work all over the world. And, like anything there’s a network who know who the good psychics are,” says Jill Clark, general manager of Mii amo Spa at Enchantment Resort in Sedona, Ariz.

A Heart-to-Heart

“This type of community is based a lot on reputation. You want to do your research on them before bringing them in for an interview. It’s beyond a good resume.”

cine, such as the California College of Ayurveda, but you can also learn it in your traditional massage school. “It’s best if someone comes from one of these specialty schools,” says Brian Borten, founder and CEO of The Dragontree, which has two locations in Portland, Ore., and one in Boulder, Colo. “But, for Ayurveda treatments, for instance, if you have one person on your team that has that background, it’s possible they can then train the other practitioners on the mechanics and the philosophy of the treatments.”

MARCH 2016

LNeonline.com

Reputation Especially in the area of energy work and readings, you want to look for practitioners who are well known in their field. “This type of community is based a lot on reputation. You want to do your research on them before bringing them in for an interview. It’s beyond a good resume,” says Jenny Cothran, owner of The Angelic Touch Day Spa in Ojai, Calif., who became a certified angel therapy practitioner through Doreen Virtue, Ph.D., who is very well-known

While it’s very important to hire people trained in these specific areas who have a good reputation and not just the traditional massage therapy license, it’s equally as important to make sure they are genuinely drawn to this work and live these philosophies in their personal lives and lifestyle. “You can suss out the authentic ones from the quacks in the interview,” says Chavez. As you can imagine, the interview process might be a little different as well. Naturally, if you are hiring a reader of any kind (i.e., psychic, intuitive, astrology or tarot cards), you’ll want to get a reading from the practitioner and see how intuitive he or she really is. “We do several test treatments, not just one to be sure. You want to test their psychic or intuitive abilities on yourself first,” says Clark. The interview for the job itself needs to entail more of a heart-to-heart than you might normally have when hiring other types of therapists. “A great healer has a heart of service and that’s what I look for,” says Chavez. “I look for someone who really wants to help people and who believes in what they are doing, rather than just doing it to

ALTERNATIVE TREATMENTS GUIDE

have another skill set. You want to ask why they are drawn to this modality. You can’t find that on a resume.” Don’t be afraid to rely on your own instincts either. “I interviewed a renowned body-worker, but we felt she was very cool, not warm, and that she didn’t have the service heart. We didn’t hire her because she didn’t have that special element,” adds Chavez.

Retaining Clients More so than with a traditional massage therapist or esthetician, an intuitive or energy healer — or other alternative practitioner — is likely to have their own private practice on the side. Their reputation from their private practice is the reason you probably hired them in the first place. This is why it’s important to have an agreement that prohibits them from bringing the clients they see at the spa into their private practice. “We have them sign an agreement that says they will protect our trade secrets and they can’t solicit our clients for their own business. It only happened once and it’s not worth trying to enforce, so you just have to try to hire good people,” says Borten. Enforcement is indeed a problem, but The Spa at Loretto appeals to the worker’s goodness when explaining the situation. “I explain the marketing dollars it took to buy that client and for them to solicit them for their own home practice is just not fair,” says Chavez. Take proper measures to vet your alternative practitioners to ensure that you provide your clients with a truly fulfilling and healing experience they can trust, as well as protect your spa’s credibility.

LNEonline.com

MARCH 2016

prescription for the

Nature Pure Labs

Dead Sea Salt Crystal Peel naturepure.com

Kerstin Florian

Eucalyptus Bath kerstinflorianusa.com

Pino NATURAL Spa THERAPy Massage Oil Mother of Pearl & Massage Cups pinospa.com

21 drops Detox 04

21drops.com

Naturally Bare

Reiki Infused Couture Soy Candle naturally-bare.com

100

MARCH 2016

LNeonline.com

Dorey AromaTherapy Dead Sea Salt Body Polish doreyaromatherapy.com

Moon Valley Organics

Rejuvenating Rub moonvalleyorganics.com

Diamond Way Ayurveda

Kansa Face Wand & Kansa Marma Wand diamondwayayurveda.com

Bon Vitalâ&#x20AC;&#x2122;

Eucalyptus H2O Essentials & BV SPA Unscented Salt Glow bonvital.com

Wellneo

Salt Inhaler shapeandslim.com

Sprayology ilike Organic Skin Care

Soothing Herbs Body Oil szepelet.com

Thesis

Life Detoxer sprayology.com

Dead Sea Bath Salt-Woodlands thesisbeauty.com

LNEonline.com

MARCH 2016

101

VB Cosmetics AbrionĂŠ Chakra Masques vbcosmetics.com

THE Med-Stone Miracle Massage Tool themedstone.com

Intelligent Skin Sense

Cellaction Diva Soak shop.intelligentskinsense.com

RepĂŞchage

Custom Blend Purifying and Calming Essential Oils & Silver Ball Massager repechage.com

Crystal Garden

Solar Plexus Chakra Spray & Throat Chakra Spray thecrystalgarden.com

PurErb

Mountain Shan & Celadon Meridian Crown purerbskincare.com 102

MARCH 2016

LNeonline.com

Knock Out Ingrown Hairs & Dark Spots WITH PFB VANISH + CHROMABRIGHT速 tm

TWO PRODUCTS IN ONE!

Great for Ingrown Hair, Razor Burn & Bumps after waxing, electrolysis, tweezing or laser hair removal

Stop the Pain!

with PFB Numb IT

1.877.225.0233 PFBVanish.com

Say you saw it in LNE & Spa and circle #229 on reader serviceLNEonline.com card

MARCH 2016

103

Bamboo-fusion Facial Bamboo & DVD Set bamboo-fusion.com

CCV Products

Rechargeable Hot Water Bottle shapeandslim.com

gLOVE Treat

Enhanced Paraffin Wax Hand Treatment glovetreat.com

Phytomer

Oligomer Pure Lyophilized Sea Water Bath phytomerusa.com

Spoonk

Acupressure Massage Mat spoonkspace.com

with spa business forum

June 4-6, 2016 Education Days June 4-6 Exhibit Floor Open June 5-6

Orlando/Orange County Convention Center Orlando, Florida

the beauty industryâ&#x20AC;&#x2122;s most important show delivering the education you need to succeed

co-locating with

Beauty Industry Professionals and Students Only

Off the Day of Show Price

www.premieredayspa.biz

800-335-7469

#PremiereDAYSPA

Say you saw it in LNE & Spa and circle #194 on reader service card

LNEonline.com

MARCH 2016

105

Natureâ&#x20AC;&#x2122;s (tiny)

Treasures 106

MARCH 2016

LNeonline.com

LNE & SPA / Organic & Wellness

Poppy Seeds Deliver the Ultimate in Skin Care by Boldijarre Koronczay

Imagine walking through a field of flowers as tall as your shoulders. The vibrant red flowers, smaller than your palm, sway gently in the breeze. The flower petals flutter softly in the wind. Sunlight filters through the nearly sheer blooms. These unique flowers have an unusually dark center, filled with tiny black seeds. The romantic allure of poppy fields and the harvesting of poppy seeds is a centuries-old tradition, with historical roots found as far back as ancient Egypt. Hand-harvested from dried poppy flower buds, these delicate seeds are used sparingly as an accent flavor in culinary dishes across North America. In countries across Central Europe and the Eastern Mediterranean, where the majority of poppy seeds are produced, these tiny treasures are a staple ingredient in desserts, pastries and main dishes. The rich content of vitamins, minerals and healthy fats that naturally occur in each poppy seed deliver incredible internal and external benefits.

LNEonline.com

MARCH 2016

107

O&W

NATURE’S TINY TREASURES

Nutritional Powerhouses — In spite of their tiny size, poppy seeds pack a powerful nutritional punch. Especially rich in iron, copper, magnesium potassium and zinc, they enhance the body’s absorption of antioxidants. High levels of B-complex vitamins help boost metabolism and mood. Poppy seeds have an especially unique composition, as 50 percent of the net weight is due to a concentration of essential fatty acids such as oleic and linoleic acids. These essential fatty acids help lower LDL cholesterol or “bad cholesterol” in the blood — and the benefits don’t stop there.

Tropical Treasures — Poppy seeds pro-

Ground Poppy Seeds

vide abundant beneficial properties when used topically in skin care. Incorporating

poppy seeds as a key ingredient in any step of a skin care regimen delivers superpower benefits. Poppy seeds are found in skin care in a variety of forms, either pressed into oil, ground or remaining whole and intact. Either

PICTURED ABOVE

Poppy seeds are obtained from the opium poppy (papaver somniferum)

be ground. Grinding poppy seeds creates a rougher “edge” than the natural round shape of the seed, resulting in an ideal scrub

care concerns and maintain overall skin health.

that removes flaky skin cells while simultane-

Decrease Quantity of Whiteheads — An abnormal quantity of whiteheads at the surface of the skin may indicate a deficiency

ously moisturizing the newly revealed skin cells with vitamins and essential fatty acids.

of linoleic acid in the skin’s sebum produc-

Healing Masque — Finely ground poppy

tion. Including poppy seed oil as part of a

seeds, when combined with a moisturizing

targeted whitehead treatment plan may

base, provide a gentle exfoliation while

diet, sun exposure, aggressive skin treat-

restore equilibrium to sebum composition,

imparting a bounty of minerals to heal and

ments or allergic reactions, inflammation is

resulting in a clearer complexion.

repair all skin types.

age of essential fatty acids in poppy seed

Even Skin Tone — The high levels of vi-

With the unparalleled versatility of poppy

oil make this an ideal, natural ingredient to

tamin B (also referred to as niacin) found in

seeds, from treatments for eczema and acne

calm inflammation in the skin.

poppy seeds can help strengthen the outer

to body exfoliation, this tiny, potent ingredi-

layers of the skin, making skin smoother and

ent is truly an example of how good things

more hydrated. Studies have shown that

come in small packages.

Calm Inflammation — Resulting from a common skin concern. The high percent-

Manage Eczema — Treating one of the most stubborn skin conditions, eczema,

topical application of vitamin B-complex

with a blend of linoleic and oleic acid may

has inhibited melanin absorption in skin

accelerate the skin’s own healing process

cells and reduced redness. Boldijarre Koronczay,

while forming a protective, moisturizing barrier. Poppy seeds contain key ratios of oleic and linoleic acids that may be beneficial to sensitive, eczema-prone skin.

exfoliation for the body, poppy seeds may

way, poppy seeds can treat a variety of skin

Poppy Seed Oil

108

Body Exfoliation — To create a stronger

Whole Poppy Seeds

President and founder of Éminence Organic Skin Care, is an icon of the spa industry, having personally trained more than 250,000

Minimize Scarring — The purity of the

Face Exfoliation — The smooth, kidney

essential fatty acids found in poppy seeds

shape of whole poppy seeds make it the

two decades. As an innovator of the organic

helps boost cell turnover rate at the surface

ideal physical exfoliant. The round shape

movement, Boldijarre was honored with the

of the skin. Stimulating this biological pro-

ensures that the poppy seeds buff away dry,

International Spa Association’s Visionary

cess with poppy seed oil may minimize the

dead cells without causing any “micro cuts”

Award for his lifelong dedication to educa-

development of scar tissue.

to the delicate skin of the face.

tion and organic wellness.

MARCH 2016

LNeonline.com

estheticians and spa professionals in the past

Natural Mineral Collection BEAUTIFUL, HEALTHY SKIN NATURALLY _____ HYDRATE – EVEN SKIN TONE PROTECT – GLOW

_____

UNIQUE HYDRA APPLICATION APPLIC

you saw it in LNE & Spa and circle #190 on reader service card rhondaallison.com | 866-313-SKINSayLNEonline.com (7546) | MARCH 2016 | 109

Sources of

life

110

MARCH 2016

LNeonline.com

LNE & SPA / Organic & Wellness

Infusing the

Elements of

Nature by

Raquel Levy

Digging our hands into the soil, encountering a gentle wind, feeling the warmth of a kindling fire, getting lost in the ebb and flow of the waves... all of these things allow us to feel grounded and one with the universe. An ancient principle of Ayurveda explains why we connect so harmoniously to natural ingredients based on plants, herbs, minerals or water: what is outside is inside all of us. The elements of nature — sources of original life — are substances much like our underlying makeup in composition and character. You’ve likely already added natural ingredients or herbs into your treatments and have seen a positive response in your clients. Connecting them to the four elements — Earth, Wind, Fire, and Water — with original menu offerings adds additional value to your spa’s base principle of harmony, wholeness and well-being.

Learn about

treatments, tips and protocols.

LNEonline.com

MARCH 2016

111

ORGANIC & WELLNESS

| SOURCES OF LIFE

— Earth Earth is where all life begins and ends, the foundation of life and the remaining elements. Often referred to as “Mother Earth,” it provides nourishment and shelter for all its creatures. At The Spa at Sundance in Sundance, Utah,

smudge the sage we internally say a prayer

sacred boundaries and connects clients to

clients can connect to Earth through the

of intention, making sure everything negative

the Spirit World.”

Sage & Sweet Grass Ritual (90 minutes,

is going away and inviting all things beautiful

Guests at the ladies-only Hugh Spa

$180). The Native American ritual of the

into the treatment. Sweet grass reminds us

in Los Angeles, Calif., can literally engulf

Smudging of White Sage and Sweet Grass

of Mother Earth and invites good feelings

themselves in the element of Earth in their

begins the treatment, followed by dry

and positive emotions.” The treatment

Red Clay Ball Sauna Room. A pool of 99

brushing and an organic mud body paint

finishes with a refreshing shower and full

percent pure red clay balls surround the

from the Great Salt Lake. “Sage was used by

body massage with organic essential oils.

client in an individualized clay tub, creating

Native Americans to clear the energy field, so

The Spa at Sundance grows many of the

a warming, low temperature heat. These

the whole treatment starts with cleansing,”

herbs used in their treatments, including

conditions maintain the integrity of the

says spa manager Adrianna Stepien. “As we

three types of sage, and purchases their

healing clay that has absorbed and stored

sweet grass from local Native American

solar energy to release and emit far infrared

growers. “This treatment is all about

rays under these temperatures. A perfect

connecting to the Earth, using everything

detox, this treatment increases blood

Mother Earth is giving us,” Stepien says.

circulation, oxygenation and releases toxins

“The brushes are made from horse tail hair,

from the skin. The healing effects of the red

the mud from the Great Salt Lake is very

clay transform the psyche as well, helping

pure, full of trace minerals and elements, and

clients sleep more peacefully and relieve

we use Native American rituals to establish

stress, anxiety and fatigue.

A perfect detox, this treatment increases blood circulation, oxygenation and releases toxins from the skin. 112

MARCH 2016

LNeonline.com

ORGANIC & WELLNESS

— Water A necessity for all life, without water no thing can live. The essence of most living beings, as we are primarily made of water, this fluid element is associated with cleansing and healing from within.

conditions like arthritis, anxiety, sciatica or joint pain, muscle soreness, insomnia, depression or acute inflammation. Eight floats a month are offered at $240, four at $160 and two at $98. The Standard Spa in Miami Beach, Fla., calls itself a “hydrotherapy playground,” a paradise of water-inspired rooms and baths. With a Turkish-style hamam, Roman waterfall hot tub, Finnish sauna, arctic plunge pool,

Clients at The Spa at Four Seasons Resort

both the mind and body to completely relax...

cold rain shower, treatment baths and a

Maui at Wailea can restore their spirits and

the feeling is primordial, being embraced

salt water infinity pool by the bay, clients

relieve physical discomfort with Wai Vari® |

by the ocean and hearing the song of the

seeking to connect with this restorative

A Water Therapy (25 minutes, $135). Guests

whales,” says senior spa director Pat Makozak.

element find the balance they seek. The

float weightlessly in the ocean as a therapist

“There is nothing quite like it.”

water features are complimentary for spa

performs gentle stretching techniques meant

For an extreme relaxation experience,

guests, and treatment baths include healing

to support and relieve areas of pressure or

many spas around the U.S. have incorporated

medicinal baths in the hamam, a thermal

discomfort. “The amazing aspect of this

sensory deprivation float tanks. These pod-

salt Detox Bath with orange and mint oil

treatment is that it removes the normal

like tanks are filled with skin temperature

and the Scrub and Tub, an exfoliating bath

limitations that our bodies experience on

w a t e r ( 9 4 - 9 5 d e g re e s F a h re n h e i t ) ,

to leave clients energized and exfoliated.

Bonus

Element

— Wood

Always growing and reaching, the Wood element is associated with a sense of vision. The essence of vegetative living things, wood is the foundation for the plants that give off the oxygen needed to sustain life. Regarded as a sacred medicine in Native American traditions, cedar is known for purification and protection. At Aspira Spa in Elkhart Lake, Wis., native cedar is used in treatments like the Cedars Massage (50

Photo courtesy of the Four Seasons Resort Maui at Wilea

minutes, $155; 80 minutes, $200) where aromatherapy is coupled with cedar in a

a day-to-day basis,” shares spa manager

approximately 1,000 pounds of Epsom salt to

soothing massage finishing with a blanket

Scott Studstill. “The weightlessness offers

increase buoyancy and are often free of light

of fresh cedar placed on the client’s body,

the guest a chance to experience their body

and sound. This experience creates a feeling

infusing a clean, purifying scent. The

moving without the effects of gravity.”

of floating in mid-air, allowing guests to feel

Wild Chamomile/Ancient Cedar Body

weightless and reach a level of relaxation on

Treatment (105 minutes, $225) includes

par with meditation.

exfoliation with a signature Ancient

Guests enjoy this treatment in the ocean, or freshwater pool should they prefer it, as a therapist performs gentle massage

At A Quiet Place Floatation Spa in San

techniques and compressions, using the

Marcos, Calif., 60-minute floatation sessions

detox the body, followed by

water for support. During whale season

are offered at $59 for a single session, “for

a hydrating wild chamomile

from December to May, clients can hear the

those who tend to fear commitment,” and

and lavender masque and

sounds of whales singing underwater during

compounded floats are recommended for

50-minute reflexology massage.

the treatment. “This combination allows for

clients seeking to alleviate pain associated with

Cedar Scrub to purif y and

LNEonline.com

MARCH 2016

113

ORGANIC & WELLNESS

| SOURCES OF LIFE

— Fire The element often seen as impulsive and passionate is the heat created by energy from the sun. Without fire, the warmth necessary to sustain life would not be possible. A fire-inspired treatment can provide your

Plummer. “For patients that have stubborn

Langham in Chicago, Ill., practices a more

clients with light, warmth, compassion and

knots or pain that has become stagnant, fire

direct technique of moxibustion called warm

motivation. The ancient traditional Chinese

cupping pulls that stagnation to the top of

needling.

therapies of acupuncture, fire cupping and

the skin and the body releases it.”

“Warm needling is a heat therapy where

moxibustion come together for clients at

Plummer also practices indirect

moxa is burned on the handle of needles

Open Channel Acupuncture. After an in-

moxibustion, where the mugwort (moxa)

after they are inserted into acupuncture

depth consultation, review of medical history

herb is burned over specific points on the

points to induce a soothing, warming

and muscle tests, Brittany Plummer L.Ac.,

body. “The mugwort gets into the channels

sensation that travels throughout the

performs an Initial Session (90 minutes, $120)

and the meridians and gets that deep,

entire body via the meridians,” Viernes

including fire cupping, gua sha, moxibustion,

delicious warmth through the body,” she

states. “I combine massage therapy into

auricular acupuncture and Tui Na.

adds. Mugwort, or ai ye to the Chinese,

every acupuncture treatment using Chuan’s

Fire cupping, also offered as a standalone

has long been used for healing, known for

proprietary blend of five element oils.”

treatment (30 minutes, $45), is meant to

its ability to relieve irregular menstruation

Clients at Chuan Spa can complete a

mobilize blood flow to stimulate healing.

or cramps, stomach pain, indigestion and

questionnaire to determine which element

“The fire never actually touches the client,

insomnia, among many others.

they most closely associate with, and an

“The mugwort gets into the channels and the meridians and gets that deep, delicious warmth through the body.”

114

it removes air from the cup, making sure the

Sharon Viernes, master of acupuncture

cup is warm and creating suction,” states

and oriental medicine at Chuan Spa At The

MARCH 2016

LNeonline.com

essential oil is chosen accordingly.

The Makers of

Proudly Introduce

This blend, exclusive to RapidRenew™, combines gentle yet effective mechanical and chemical exfoliating elements that deliver maximum brightening benefits for an instantly radiant complexion.

For More Information:

877.760.6677 • orders@rocasuba.com • rapidlash.com COME LASH OUT WITH US AT THESE UPCOMING SHOWS!

• March 6 - 8, 2016 - IECSC Jacob Javits Convention Center, Booth #449 • March 12 - 14, 2016 - Face & Body - McCormick Place West, Booth #6320 • April 10 - 11, 2016 - ICES - Pennsylvania Convention Center, Booth #615/617 LNEonline.com

MARCH 2016

115

Say you saw it in LNE & Spa and circle #224 on reader service card

RapidRenew™ is formulated with Hexatein® 5 Complex, a unique blend of highly beneficial ingredients, specifically designed to help boost cell turnover and revitalize skin.

ORGANIC & WELLNESS

| SOURCES OF LIFE

— Air The importance of Air cannot be seen, but is reflected in the Latin word spirare, meaning “to breathe,” the origin of the words aspire, inspire, perspire and spirit. Though the subtlest element, it is the

If breath is life, connecting to a more

one that surrounds us and gives us life.

mindful breathing experience is connecting

Connecting clients to the air they breathe

deeper to life itself. Breathwork therapy

may be as simple as taking their treatments

can bring clients clarity and mindfulness,

outdoors. The Miraval Arizona Resort & Spa

lift their moods, lower stress and prepare

Unyielding, persistent and determined,

in Tucson, Ariz., offers their guests an outdoor

them for treatments. A conscious breath

Metal represents minerals, crystals and

treatment menu, performed in climate-

can increase oxygen, allowing them to feel

gems. Copper is one of the oldest

controlled areas for clean breathing without

and look renewed. At We Care Spa in Desert

materials on Earth and is believed to have

the discomforts of harsh weather. The Energy

Hot Springs, Calif., a breathwork workshop

been the first discovered by man. It has

Flow Ritual (100 minutes, $265) incorporates

(90 minutes, $250) introduces clients to the

contributed to the growth of civilizations

— Metal

Bonus

Element

since the ancient Egyptians, improving our quality of life for centuries. Incorporating copper in the spa can take many forms, such as using a copper bowl for the ancient Ayurveda therapy Shirondhara, where a steady stream of warm natural oil is poured on a client’s third eye chakra to awaken intuition or wisdom. Other copper uses include copper in bowls for foot baths or as full tubs for floatation and ultimate relaxation. At The Spa at Terranea in Rancho Palos Verdes, Calif., their signature copper tubs are used in the Tranquility treatment. Clients float in a copper tub while the relaxing aromas of orange blossom and vanilla infuse the air, followed by a nourishing

the healing power of touch with treatments aimed at inspiring balance. A deep pressure

“A more conscious breath can increase oxygen in the body, allowing them to feel and look renewed.”

wrap and full face, neck and scalp massage. In Crystal Reflections, a copper foot bath of healing crystal quartz is combined with a reflexology foot massage to promote alignment of mind and body.

point treatment opens up the energy flow

116

and is followed by a body and abdominal

theories, techniques and practices involved

treatment and transformational massage.

in energy breathing. A detox spiritual retreat,

Raquel Levy is the editorial associate at Les

Guests also breathe in aromatherapy oils

the spa aims to teach their guests to improve

Nouvelles Esthétiques & Spa. She holds a bach-

in the Outdoor Miraval Relaxation Massage

wellness inside and out. Breathwork, a

elor’s degree in Communications with an em-

(75 minutes, $205), a Swedish massage to

crucial component of both, dissolves stress,

phasis in writing and editing. Levy has been a

improve circulation combined with essential

invigorates, relaxes, cleans and balances

lifestyle and feature writer for more than five

oils to calm, revitalize or stimulate.

the entire body to improve overall health.

years. Contact her at raquel@lneonline.com.

MARCH 2016

LNeonline.com

LNEonline.com

Say you saw it in LNE & Spa and circle #294 on reader service card

MARCH 2016

117

AROMATHERAPY SAGE

Organic & Wellness News

“The Essential Guide to Aromatherapy and Vibrational Healing” by Margaret Ann Lembo is an A-Z guide to 60 essential oils and vibrational elements for enhanced healing practice. Included is a variety of information including Affirmation, Complementary Flower Essences, Complementary Stones, Chakras, Planets, Therapeutic Properties, Divine Guidance, Spiritual, Mental, Emotional and Physical Uses, Interesting Tidbits and more. Your complete guide to essential oils and their corresponding vibrational elements, this book is everything you need to heal and transform clients.

561.369.2836 www.margaretannlembo.com

ROMANTIC CONNOTATIONS PurErb™, the herbology-based skin care and aromatherapy brand, introduces an enticing Neroli Baobab Hand Balm and Hand Butter, available as a travel-sized Expedition Essentials Set. This lavish duo nourishes dry hands and heals dry, cracked skin while uplifting mind and spirit with its blissful, floral fragrance made from a medley of exotic essential oils.

FOUR-time winner

ECOFRIENDLY THERAPIES, SKIN AND SPA PRODUCTS

This year’s seventh annual Beauty with a Conscience awards highlights pure, clean and luxurious beauty products for the natural consumer. For the fourth year in a row, ilike organic skincare has made the coveted list, receiving “Best Face Moisturizer” for their new Carotene Essentials™ Moisturizer.

MARCH 2016

888.327.8188 www.purerbskincare.com

“We are thrilled to have received this prestigious award,” said Szilvia Hickman, marketing director at Szep Elet — exclusive distributor of ilike organic skin care. “This is the fourth year in a row that ilike organic skin care has received this award, validating the quality and purity of its formulations and brand consciousness.”

888.290.6238 www.szepelet.com

ROSY APPEAL The Rose Petal & Desert Lime Body Scrub from SVELTA Skincare was inspired by Cleopatra’s favorite beauty ingredients. This body scrub polishes away dead skin cells while nourishing skin with luxurious oils. For silky smooth skin, delicate exfoliation is achieved with centifolia rose petals, desert lime, rose and vanilla essential oil, raw organic sugar, coconut and almond oil.

855.455.4556 www.sveltatan.com

Visit LNEonline.com for more news 118

“Neroli has an alluring citrus and floral fragrance that has a positive effect on mind and mood, plus has romantic connotations, having been used throughout history as an aphrodisiac,” says Janel Luu, CEO of PurErb™.

LNeonline.com

LNEonline.com

MARCH 2016

Say you saw it in LNE & Spa and circle #149 on reader service card

119

Letâ&#x20AC;&#x2122;s Talk Makeup

With Melissa Velarde of Velarde Salon & Spa, Roselle, Ill.

High Brow Service Interviewed by Blanca Diaz-Martinez, Territory Manager for Chella Brow and Eye Collection

120

MARCH 2016

LNeonline.com

When did you decide to implement makeup into your spa?

How do you promote your makeup services?

We’ve done makeup for 16 years, for as long as we’ve been open, and we recently implemented our first brow bar in September 2015.

We do a lot of makeup events, including several for charities. Clients will pay anywhere from $15 to $20 and 100 percent of those profits go to the chosen organization. We also promote our makeup services on social media.

How did you do it? We researched cosmetic lines, got a good team together and started doing bridal packages and theatrical makeup such as for Halloween. We do full makeup applications, consultations and the brow bar was a great add-on.

Why did you decide to implement makeup into the spa? I feel like makeup is a key in our industry, a staple. It’s like the outline to a painting, you can have great hair, great skin and great nails, but until you have makeup the painting is not finished. It’s the perfect finishing touch.

How do you select makeup artists? I study their portfolio and they go through an interview process. Most of the time I will have them bring a model to the interview and show me what they can do. I show them a picture of a look and have them do that look on the model. I also look for the right personality and bedside manner when it comes to dealing with clients.

What is the surface area of the makeup area compared to the rest of the spa? It’s a little less than 200 sq. feet and located right in the middle of the spa. It’s a central eye point; wherever you are in the facility, you can see it.

What prompted you to choose that size? I worked with the space I had because I specifically wanted the makeup to be a focal point.

What kind of makeup treatments do you offer on the menu? We offer full makeup applications, eyes and lip and makeup consultations. We also do a consultation lesson where we teach the client how to do certain techniques. The artist will perform the look on one side of the face, for example winged eyeliner, and teach the client to duplicate it on the other side.

How popular are your makeup services? It’s about as popular as our nail and hair services and popularity has grown since we added the brow bar. Our makeup artists will do a complimentary brow session on our existing clients to show them the benefits.

What makeup services have the most success? Eyebrows, definitely. Even our clients who don’t like to wear a lot of makeup want to have their brows done, even some of our older clients who don’t have as much brow hair can color them in.

Are estheticians trained to promote makeup services after each treatment? Yes, by asking the guest if they’re familiar with our makeup lines and offering complimentary consultations as to what a guest might need.

How did you choose your makeup lines? I looked for very natural, plant-based lines with organic products for our makeup line. After trying a ton of eyebrow products over the years, I chose our brand because I feel they are one of the best brow lines in the market and very affordable.

Do you have special promotions for makeup? If so for what occasion and how long in advance do you prepare for these? We do special bridal packages where we bundle hair and makeup at a discounted rate, and we do a similar package deal for prom season as well.

How profitable are makeup services? Where does makeup rank in your spa revenue composition? I feel that they are highly profitable. For us, makeup services make up 25 to 30 percent of our total revenue.

LNEonline.com

MARCH 2016

121

Makeup in a spa business unlocks the key to controlling this secret weapon and serves as an excellent revenue booster.

122

MARCH 2016

LNeonline.com

LNE & SPA / IMAGE

The archetypes of beauty Identifying Your Client’s Makeup Profile to Maximize Profit by Ami Mallon

Every woman has access to a secret weapon

Even the most “natural” and non-makeup savvy

that hides her imperfections, enhances her beauty

woman leaves the house with a little tinted mois-

and boosts her self-confidence. In some cases,

turizer, mascara and lip gloss.

this weapon can even transform and renew her

The need for the type of empowerment makeup

spirit, making her feel like a superhero. That secret

provides particularly applies to women who like to

weapon is cosmetics. Why is this exciting for the

participate in spa-like rituals. Think about it — the

spa industry? Because makeup in a spa business

first thing a client does when leaving a facial treat-

unlocks the key to controlling this secret weapon

ment is fix their hair, after which they go to their

and serves as an excellent revenue booster.

car and apply makeup. Sadly, the makeup they

You might be saying to yourself, “But I don’t

apply is not always up to the skin care standards

do makeup, I’m a spa professional.” Well let’s talk

they care so much about, and in fact is often filled

facts. The majority of women wear cosmetics, as

with chemicals and ingredients that could be det-

they make women feel better and empowered.

rimental to their skin.

LNEonline.com

MARCH 2016

123

IMAGE

THE ARCHETYPES OF BEAUTY

Retailing cosmetics is uncomfortable for

possibly doesn’t even feel comfortable

many spa professionals, as it can make them

adding color to her skin. This gives you

feel “pushy” or too “salesy.” The key to

the perfect opportunity to discuss the ben-

comfortable retailing is to know your clients

efits of a health-oriented pharmaceutical

and educate them on what’s best for their

grade makeup line versus the traditional

skin and skin care regimen. If your client

cosmetics they might be used to. Treat

isn’t purchasing cosmetics from you, they’re

this client to a complimentary one-on-one

buying them somewhere else, most likely

makeup application training or class, and

a department, drug or convenience store.

stick to the basics — light base, brows,

You can enhance your retail strategy by

lashes and lips.

knowing what type of cosmetic consumer you are encountering. The best way to be

The Wallet Conscious Client

of your client’s “makeup personality,” and

This client may have initially come to you

tailoring your approach to that personality.

to cash in on a Groupon or other special

lip product, or a primer and mascara in one.

offer. She wants to feel pampered, but she

will love this!

The Shopaholic Client

also wants a good deal! It’s important to start slow for the price-conscious client.

This client already has a ton of products,

This woman is a very common spa client.

Emphasize the key benefits and value of

possibly a full room of them at home! Your

She comes in regularly for treatments but

each product. Multi-tasking products are

job here is really twofold. First, establish

doesn’t know how to use makeup, and

her favorite, so suggest a concealer that

yourself as the expert and explain why the

Say you saw it in LNE & Spa and circle #140 on reader service card

124

also serves as an eye base, a three-in-one Inform her about the cost per use — she

prepared is with a better understanding

The No-Makeup Client

You can enhance your retail strategy by knowing what type of cosmetic consumer you are encountering.

MARCH 2016

LNeonline.com

LNEonline.com

MARCH 2016

Say you saw it in LNE & Spa and circle #162 on reader service card

125

IMAGE

THE ARCHETYPES OF BEAUTY

IMAGE

products you sell are better than anything else she has in her beauty closet. Next, fill in the gaps. Maybe she’s finishing a foundation but needs a great concealer to accompany it. Or maybe she’s missing the perfect eyeliner? Once you have established yourself as an expert, this client is easy to convert to a new product line.

The Adventurous, Experimental Client, aka

“The Diva” This client is a favorite among beauty professionals. She loves what’s hot, what’s new, what’s now! She wants to know the latest trends and any fresh tips and tricks you might have. She can quote the newest techniques from YouTube beauty gurus and knows which products are favored by the hottest stars. Let her know about any press mentions of the products you retail, as this will make an impression on the diva client. Give her the lowdown on how to create the hippest eye makeup and the lip color worn by her favorite celebrity! Your facility will soon become her beauty mecca, the place she comes to feel glamorous, and she’ll be hooked as a regular purchaser.

Once you have established yourself as an expert, this client is easy to convert to a new product line. The Makeover Miracle Client This client is easy to identify because she’s sporting the eyeshadows of yesteryear. She needs more hands-on assistance than your other clients. She has likely been misguided by another beauty professional or simply hasn’t changed her look in years — possibly decades. She needs a complete makeover, so be ready for the task. It’s important to be delicate so as not to insult or offend her. Ask open-ended questions about the look she is going for and nail down a new image! Ask her if she prefers a look that is more natural, glamorous, classic or fun. Take the opportunity to show her new techniques and tools to assist in creating it. 126

MARCH 2016

LNeonline.com

Take the opportunity to show her new techniques and tools to assist in creating it.

Mixed and oily skin / sebaceous cysts

Before treatment

Regeneration of tissue

Impure skin

After the ﬁrst treatment

Wrinkle formation

After the third treatment

Aging & sun damaged skin / skin laxity

Skin with poor circulation / pale skin

Scars

Skin discoloration

® Produkt Schedule 2016 Ar-Nr. Inhalt Training for GREEN PEEL

Southeast

Regional Distributor

GREEN PEEL herbal peeling

March 7th

Orlando, FL

April 11th

Orangeburg, SC

Esthetic Supply Company Orangeburg, SC 29116 800-826-1193 paquininc@mindspring.com

Southwest

Regional Distributor

1 product – 3 treatment options. The treatment result is guided by the amount of herbal ingredients. GREEN PEEL® herbal peeling is suitable for almost any type of skin and can solve a vast range of skin problems. Worldwide experience for more than 50 years.

Biokosmetik of Texas Inc. Stafford, TX 77477 800-729-1242 jocroth@aol.com

Midwest

Regional Distributor

Huntsville, VA Orangeburg, SC

March 7th

Stafford, TX

April 11th

Stafford, TX

May 23rd

Stafford, TX

June 13th

Stafford, TX

March 8th

Fort Wayne, IN

March 22nd

International Skin Selective Fort Wayne, IN 46804 800-875-2950 isscosmetics@yahoo.com

GREEN PEEL herbal peeling – the Original. ®

West

Regional Distributor

Euro Paciﬁc Inc. Las Vegas, NV 89170 800-445-6364 oneskin@aol.com

Apply now!

May 2nd June 6th

LaGrange, IL

April 11th

Livonia, MI

April 25th

LaGrange, IL

May 2nd

Fort Wayne, IN

March 7th

Las Vegas, NV

April 24th

Riverside, CA

May 16th

Las Vegas, NV

June 5th

Riverside, CA

For further trainings please contact your regional distributor.

The power of natural beauty. Say you saw it in LNE & Spa and circle #166 on reader service card

www.greenpeel.us

LNEonline.com

MARCH 2016

127

IMAGE

THE ARCHETYPES OF BEAUTY

Makeup Retail Tips

Keys to Makeup Consultation

• Provide a discount on products

It’s important to attend trainings to hone

to staff members to ensure they

in on your makeup skills in order to

use and love what they are selling.

feel comfortable working on clients.

Educate yourself.

following every service.

Practice, practice, practice.

• Hold periodic makeup classes and

Get your hands on anyone you can

events with an educational theme.

— sisters, moms, friends… Every

Charge a fee for attendance and al-

face is different and the best way

low clients to use the entrance fee

to learn is by doing.

• Offer a color match for foundation

toward the purchase of cosmetics.

Schmooze!

• Display quick touch up products like lip color, CC cream and mas-

Start the client consultation

cara at the point of purchase. The

with a brief chat with the client to

more products you present to a

establish a positive rapport. Have

client, the more likely they are to

the client show you photos of what

buy something.

she wants to see in order to establish expectations.

Check in.

Enter the

Step-by-Step Drawing!

Visit LNEONLINE.com for an exclusive look into a step-by-step treatment and a chance to win

The Perfect Complement to Your Practice Enter to win $350 worth of Perk™ treatments.

MARCH 2016

the client to see if they want any editing done to their look, with blending, lightening, darkening and so forth.

Explain and educate. Don’t let the client leave your spa with a product they don’t know how

This month:

128

Before you complete the full look, check in with

LNeonline.com

to use. Train them on any techniques that make the application process easier.

For each type of makeup client you encoun-

Ami Mallon is a licensed es-

ter, establish yourself as their go-to beauty

thetician and makeup art-

resource and your spa as the hub of their

ist. She has worked closely

beauty experience. Keep before and after

with top spas, medical spas,

photos as a reminder of what the magic of

dermatologists and plastic surgeons.

spa and cosmetics can do. Revisit these im-

Mallon previously served as the Director

ages with every repeat client to help them

of Education for Osmosis Pür Medical

keep track of their progress. Whether your

Skincare and as a national makeup artist

client wants to rock a glam goddess, naked

and skin care educator for gloProfessional.

faced beauty, classic queen, contour crazed,

Now a freelance artist, she uses her pas-

glowy strobed or vamp look, you hold the

sion and knowledge of skin and cosmet-

keys to give each and every one of them

ics to educate her clients, creatively and

the complete package!

professionally.

ONE BY ONE FOR MAXIMUM IMPACT Keeping up with a growing demand for lash accessories, a new stainless steel individual eyelash curler has landed to the delight of makeup artists and beauty aficionados alike. The Individual Eyelash Curler from Qosmedix has a smaller head, which curls a few lashes at a time or focuses just on the lash ends. The finger loops provide a comfortable grip while the inner pad helps position and hold the lashes.

631.242.3270 www.qosmedix.com

CREATE YOUR OWN EYE BAR With the GrandeEYE Couture Center from Grande Naturals, all you need to create your own eye bar with award winning lash and brow products are in one compact display. The kit includes three GrandeLASH-MD, three GrandeBROW, three GrandeMASCARA, three GrandeLINER, and three GrandePRIMER products.

877.835.3010 www.grandewholesale.com

The device offers pre-programmed settings and a control panel continuously displaying program information as well as actual and recommended needle frequencies. A timer keeps track of procedure times, also displayed on the LCD.

877.628.7201 www.nouveaucontourusa.com

COVETED CREAMINESS Eyesâ&#x20AC;&#x2122; Ink from Kryolan is an extraordinary velvety cream eye shadow. Its colors remain true and smudge-proof once dried. Blending easily, Eyesâ&#x20AC;&#x2122; Ink is incredibly enduring and dries quickly. With no added perfume, the few and high quality ingredients result in very high skin compatibility.

800.kryolan (579.6526) us.kryolan.com

MAKEUP, NAILS, TOOLS AND TRENDS

The Intelligent is a computerized permanent cosmetic device used for medical procedures and micropigmentation. With a high level of needle insertions per second (50 to 180 punctures), this powerful device from Nouveau Contour is ultraprecise, a key feature for medical applications such as areola restoration, scar camouflage, skin re-pigmentation and other procedures.

Image News

SIMPLY SMART

The center offers marketing materials including an attractive shelf display, poster, testers for demos and informative brochures. Alicia Grande, CEO, personally describes to customers the best way to use this box via online tutorials and videos.

Visit LNEonline.com for more news LNEonline.com

MARCH 2016

129

ADVERTISER INDEX Page Number

Reader Service No.

45............... Altair Instruments.................................................... altairinstruments.com....................................................... 243 125............. Athena Beauty........................................................ athenabeauty.com........................................................... 162 53............... Avery Graham......................................................... averygraham.com............................................................ 355 20............... Beau Institute.......................................................... beauinstitute.com............................................................ 167 10............... Bella Schneider Beauty........................................... bellaschneiderbeauty.com............................................... 180 6,7.............. Bio-Therapeutic...................................................... bio-therapeutic.com........................................................ 139 124............. Biojouvance............................................................ biojouvance.com............................................................. 140 50............... Calvet Cosmetics / SilcSkin..................................... silcskin.com..................................................................... 185 127............. Christine Schrammek Kosmetik Gmbh.................... schrammek.de................................................................. 166 27............... Dermaswiss............................................................. dermaswiss.com.............................................................. 245 31............... Dermaware.............................................................. dermaware.com.............................................................. 256 20............... Dr. Jeff / Beaute Attica, Inc..................................... dr-jeff.com....................................................................... 248 2,3.............. Éminence Organic Skin Care.................................. eminenceorganics.com.................................................... 157 131............. Equipro USA........................................................... equipro-bty.com.............................................................. 242 39............... EuroSpa................................................................... eurospachemicals.com.................................................... 150 21............... France Laure........................................................... francelaure.com............................................................... 199 67............... Glymed Plus............................................................ glymedplus.com.............................................................. 303 12,13.......... Grandelash-MD....................................................... grandelash-md.com........................................................ 286 66............... Hale Cosmeceuticals............................................... halecosmeceuticals.com.................................................. 133 4,5.............. Hydrafacial.............................................................. edgesystems.com............................................................ 201 63,89.......... Infinity Sun.............................................................. infinitysun.com................................................................ 118 33-38......... Int’l Congress of Esthetics and Spa: Philadelphia........... philadelphia.skincareshows.com 46,47.......... Int’l Congress of Esthetics and Spa: Dallas.................... dallas.skincareshows.com 9................. Lady Burd Exclusive Private Label Cosmetics......... ladyburd.com.................................................................. 119 117............. Le Mieux................................................................. lemieuxcosmetics.com..................................................... 294 55............... Lira Clinical.............................................................. liraclinical.com................................................................. 203 95............... Lucrece Physician’s Aesthetic Research................... lucrece.com..................................................................... 263 64............... Nature Pure Labs.................................................... naturepure.com............................................................... 316 132............. Nelly Devuyst / Derme & Co.................................. derme.ca......................................................................... 124 103............. PFB Vanish.............................................................. pfbvanish.com................................................................. 229 13,15.......... PHRC Conference................................................... phrconline.com............................................................... 105............. Premiere Dayspa Shows.......................................... premiereshows.com........................................................ 194 57............... PurErb..................................................................... purerbskincare.com......................................................... 294 115............. Rapidlash................................................................ rapidlash.com.................................................................. 224 119............. Rejuvi Laboratory.................................................... rejuvilab.com................................................................... 149 22,23.......... Repêchage.............................................................. repechage.com............................................................... 196 51............... Revitalash................................................................ revitalash.com................................................................. 346 109............. Rhonda Allison........................................................ rhondaallison.com........................................................... 190 66............... Select Spa Source / Hairaway................................. selectspa.com................................................................. 253 11............... Shira Cosmetics....................................................... shirausa.com................................................................... 249 30............... Skin for Life............................................................. skinforlife.com................................................................. 156 29............... Tama Research Corporation.................................... tamaresearch.com........................................................... 247 65............... TiZo......................................................................... tizofusion.com................................................................. 305

*Les Nouvelles Esthétiques & Spa/American Edition has all publishing rights reserved. Reproduction in part or in whole without written permission by the publisher is prohibited. *Les Nouvelles Esthétiques & Spa/American Edition is protected through Trademark registration in the United States and in foreign countries where Les Nouvelles Esthétiques & Spa/American Edition circulates. The publishers cannot accept responsibility for unsolicited manuscripts. Articles appearing in this journal may not previously have been published elsewhere either inside or outside the United States of America. Exceptions to this rule will be made only by agreement in writing between the author and the editors. The editors reserve the right to edit letters and other submitted materials or omit letters that are considered outside the laws of libel, slander and good taste. Claims and other statements by written and/or advertisement do not necessarily reflect the opinions of the Publisher/Editor of Les Nouvelles Esthétiques & Spa. Les Nouvelles Esthétiques & Spa’s Publisher/Editor assume no responsibility for any and all claims. Publisher is not responsible for any mailing delays beyond our control. *Direct all advertising rate inquiries to: Les Nouvelles Esthétiques & Spa/American Edition, Advertising Department, 3929 Ponce De Leon Blvd., Coral Gables, Florida 33134.

130

MARCH 2016

LNeonline.com

Say you saw it in LNE & Spa and circle #242 LNEonline.com

MARCH 2016

131

132

MARCH 2016

LNeonline.com Say you saw it in LNE & Spa and circle #124 on reader service card