LNE & Spa - August 2013 by LNE Magazine

LNE & Spaâ&#x20AC;&#x201D;the magazine for skin care and spa professionals

August 2013

$7.50

The good news is, we will plant it for you. We have taken our commitment to the environment to a whole new level with our tree planting initiative, Forests for the Future. For every product purchased, we will plant a tree by joining forces with Trees for the Future. Visit www.eminenceorganics.com for more information.

THE ORIGINAL SINCE 1958 Toll-Free 1-888-747-6342 info@eminenceorganics.com | www.eminenceorganics.com ENVI RON M ENTALLY R ESPON SI B LE P ROVI DER OF P R EM I U M SKI N C AR E Say you saw it in LNE & Spa and circle #157 on reader service card

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CONTENTS AUGUST 2 0 1 3

skin

Bro-tox and More 27 Going Beyond the Surface 28 Waxing Services 31 Guttate Psoriasis 34 Peel Back the Signs of Aging 37 Redness in Men 40 Testosterone Deficiency Syndrome 44 Skin News 47

Going Beyond the Surface to treat men’s skin page 28

Inflammation, Sore Muscles and the Male Clients page 62

spa

What a Man Wants 51 Are You Being Dosed Without Knowing? 58 Shingles 60 Inflammation, Sore Muscles and the Male Guest 62 Business Tips for Owners 65 Spa News 68

Marula Man 103 H20 for Him 104 Herbal Patch 107 Migraine Sufferers 109 Organic & Wellness News 111

how to attract and keep male clients page 94

business

Herbal Patch eye poultice page 107 80 84 88 94 98 101

Manicures nail care for guys page 115

image

N U M BE R 8

organic & wellness

Masculine Marketing

Front Desk Sales Force 71 Marketing Portfolio 72 The Gold Standard of Excellence 76 Evolution of the Gentleman Planning the Peak Developing Your Career Masculine Marketing How to Curate His Shopping Experience Biz News

VOLUME 28

Groomed to Perfection 114 Manicures 115 Nail Tutorial 118 Image News 121

extras

From the Editor 6 Spa of the Month: Viva Day Spa, Austin, TX 10 Preview: The International Congress of Esthetics and Spa, Long Beach, CA 21 Made for a Man 52 Calendar of Events 124 Advertisers’ Index 130

Cover

courtesy of Intermede

Les Nouvelles Esthétiques & Spa, American Edition, (USPS 003-687) (ISSN 1043-9641) is published monthly, 12 times per year and is sold exclusively by subscription. Publisher’s Name: Jean Jacques Legrand, M.D., 3929 Ponce De Leon Blvd., Coral Gables, FL, 33134. Periodical postage paid at Miami, Florida, with additional mailing offices. Postmaster: Send address changes to: Les Nouvelles Esthétiques & Spa, American Edition, 3929 Ponce De Leon Blvd., Coral Gables, Florida 33134, United States Subscription: Annual Rate $45.00 Canada Subscription: $55.00 (American) 1st Class Postage Overseas Subscription: Two years for $140.00 (U.S.) Air Mail Postage

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Les Nouvelles Esthétiques & Spa • August 2013

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from the

EDITOR

W GLOW FACIAL For skin that glows like 24-carat

Anti-aging pro-radiance facial Rich, nourishing and sensuous, this age-reversing powerhouse combines Old World indulgences with New World ingredients. Learn how to get the glow back in just 45 minutes with our exclusive blend of gold and caviar extracts, peptides and HA acid.

VISIT US AT LONG BEACH BOOTH 512-514

ELCOME TO THE ANNUAL AUGUST ALL male edition of Les Nouvelles Esthétiques & Spa Magazine. Not long ago, most men would snicker at the very thought of visiting a spa. Then the term “metrosexual” was coined, and now we are seeing an increase in spa services for men and new marketing verbiage geared specifically to guys! These He-Man spa goers are seeking out Brotox and services for grooming, skin care, massage and more! While this masculine trend increases each year, consumers are seeking the assistance of licensed professionals and a spa experience—not just as a “leisure” or “luxury” experience, but as a necessity for their health and wellness. Male spending habits are in the billions, and spa business owners will want to tap into that market. Capturing this savvy spa goer requires more than creating a buff sounding spa service. You will need to offer services that cater to their needs, and technicians that can deliver professional and exceptional results. If your team is not able to provide a deep tissue massage, don’t offer it! Eliminate the word “beauty” when it comes to men. Use masculine terms instead, such as “skin fitness” or “man-cation” to entice him to come in! Offer male signature services and retail products, and make it simple. Women love using serums and eye creams—the more the better! But men like results-oriented products without the fuss. Create a masculine environment, offer VIP education for males and read all the great tips offered in the articles throughout this issue. Enjoy the last month of summer and strategize to create a successful August! n All the best, —Denise R. Fuller, denise@lneonline.com

BELLA SCHNEIDER BEAUTY LLC Toll Free: 888.200.3977 bellaschneiderbeauty.com Say you saw it in LNE & Spa and circle #180 on reader service card

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Les Nouvelles Esthétiques & Spa • August 2013

Advanced Science for Great Skin

Summer is here. Keep MEG 21 with Supplamine Anti-Oxidant Boost near.

MEG 21 with Supplamine Anti-Oxidant Boost clinically proven to: Rejuvenate and repair sun-damaged skin Reduce the appearance of wrinkles Counteract inflammation, oxidative stress, and glycation Protect skin from smoke and urban environments

Light serum formulation Apply under MEG 21 products and with sunscreen Experience the smooth silkiness of the ultimate skin cell therapy

a portion of the proceeds from each MEG 21 product supports cancer research Say you saw it in LNE & Spa and circle #344 on reader service card

3929 PONCE DE LEON BLVD. CORAL GABLES, FLORIDA 33134 800.471.0229 (USA) 305.443.2322 Worldwide fax 305.443.1664 www.lneonline.com e-mail: tradeshows@lneonline.com subscriptions@lneonline.com Publisher Dr. Jean Jacques Legrand Chief Executive Officer Rodolphe Legrand rodolphe@lneonline.com Editor in Chief Denise R. Fuller denise@lneonline.com Art Director Sacha Smith sacha@lneonline.com Assistant Editor Amanda Winter amanda@lneonline.com Director of Sales Aché Fougere ache@lneonline.com Marketing Director Christèle de La Haye christele@lneonline.com Conference Coordinator Laura G. Bazo laura@lneonline.com Exhibitor Operations Manager Mayli Tenorio mayli@lneonline.com International Editor Michele de Lattre-Pierantoni 7 Avenue Stephane-Mallarme, 75017 Paris, France - 43 80 06 47 ADVISORY BOARD Lydia Sarfati • Ben Johnson, M.D. • Lake Louise • Nina Curtis Diane Buccola • Camille Hoheb • Joseph Mandato

Contributors

The ultimate ATP synthesis.

Rhonda Allison Greg Baldwin Ken Bern Patti Biro Goldie Bonnell Cecily Braden Kris Campbell Susanna DiSotto Diane Graham

Jimm Harrison Elizabeth Hayward Brenda K. Helps Karen Hodges Lori W. Hutchinson Ben Johnson, M.D. Lake Louise Joseph Mandato Kyle Mastronardo Cynthia Price, M.D.

John Renucci, M.D., F.A.C.S. Serena Rogers Robert Sachs Lydia Sarfati Mara Shorr David Suzuki Dale Turner Pam Wenzel Ruth Werner

Printed with 100% soy-based ink. This magazine is recyclable. Please recycle where facilities exist. REV062813

Say you saw it in LNE & Spa and circle #139 on reader service card

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Les Nouvelles Esthétiques & Spa • August 2013

Circadia Has Got You Covered!

Upcoming Shows

Light Day Sunscreen Broad Spectrum SPF-37

Face & Body Northern California August 24-26, 2013 Booth# 826

Our environment requires daily protection with new levels of performance. Award-winning photo stabilizer Solastay速 S1 reduces sensitivity issues often associated with UV absorbers. New age antioxidants Lipochroman-6TM and PreventheliaTM prevent damage to DNA proteins caused directly or indirectly by UV exposure. This light lotion contains grape stem cell culture extract to enhance photo-protection and delay cell senescence. Fast absorbing with an elegant feel, this is your ideal daily use product.

IECSC Fort Lauderdale, FL September 22-23, 2013 Booth# 1422 IECS Long Beach, CA September 29-30, 2013 Booth# 325

Committed to bringing you the latest technology in skin science through education and innovative product development. Say you saw it in LNE & Spa and circle #101 on reader service card

800.630.4710 | Circadia.com

SPA

OF THE MONTH

VIVA DAY SPA PRACTICES CULTURE OF CARING VIVA DAY SPA, AUSTIN, TX by Elizabeth Hayward

“Gentlemen, we may have gotten it wrong. Seriously. Like any guy, I have always loved the good things in life: football, Lone Star beer, muscle cars, and every Steven Seagal film, until yesterday afternoon. However, my new list reads something like this: Mazzy Star, mood lighting, and a 90 minute massage from Viva Day Spa.” — J.C., Austin, TX, posted on Yelp.com

VIVA DAY SPA IN AUSTIN, TX, WAS FOUNDED in 2005 by three local women who firmly believed that a first class day spa could deliver the finest services for the mind, body and spirit in an environment that is warm, relaxing and most importantly, unpretentious. Viva Day Spa’s award-winning, talented therapists and relaxing environment have helped make the spa as distinct as Austin itself, a city known for its quirky amalgam of artistic, academic and technical communities, united under the pro-local business slogan: “Keep Austin Weird.” Austin’s unique charm is palpable at the spa where owners Shannon Mouser, Maya Aroch and Laurie Aroch have laid the groundwork over the past eight years. Viva Day Spa’s successes are regularly cited by local Austin media outlets in their “Best of” awards (see sidebar). As the spa has grown from an eight person company to an organization that employs more than 75 people, Viva has committed itself to three core principles all along: Creating a culture of caring among its staff; providing individualized attention for every client; and delivering top notch spa experiences in an accessible and friendly environment.

A culture of caring It makes a difference for a spa when one of the owners was a spa employee at one time. As a trained massage therapist, Shannon has lived the continues Page 10 • www.LNEONLINE.com

Les Nouvelles Esthétiques & Spa • August 2013

Effective services need effective products. Satin Smooth® BeSmooth™ Soothing Treatment Lotion is the perfect post-hair removal application, providing a clean and hygienic finish to every service. Pair it with your favorite wax or depilatory product to help prevent bumps and irritation, leaving skin silky, smooth and sexy.

Say you saw it in LNE & Spa and circle #304 on reader service card ©2013 Professional Products Division. For more information on Satin Smooth products, visit our website: www.satinsmooth.com or call our customer service line: 1-800-726-4204 • 13SS143885

spa of the month|viva day spa

Local media acclaim • • • • • •

“Best Spa in Austin” Austin Chronicle, 2011 and 2012 “Best Places to Work” Austin Business Journal, 2012 “Best Day of Beauty Package” Austin Monthly Magazine, 2012 “Best Manicure/Pedicure” Austin 360, 2012 “Best Spa in Austin” ABC news affiliate KVUE, 2013 “Best Massage in Austin” Citysearch, 2013

customer-employee relationship from both sides and knows what it’s like to “be in the room.” Along with Maya and Laurie, sisters who each brought in their own expertise and commitment to caring, the three Viva Divas knew that in order to attract and retain excellent employees, they would have to recruit very selectively and compensate their employees at the top end of the industry pay scale. “Any spa can fill its walls with massage tables and foot baths, with saunas and steam treatments. It’s our amazing, talented employees who make

our customers’ spa appointments into spa experiences,” says Laurie. “We’re thankful to them for spreading the word and for helping us be recognized as one of Austin’s best places to work,” adds Maya. Austin Business Journal’s “Best Places to Work” award is a special source of pride for Viva because it validates their philosophy. The culture of caring that Viva demonstrates to its employees carries over into the care they demonstrate for customers. In return, customers come back regularly and actively advocate for Viva Day Spa through social media channels and word of mouth. “What really makes the difference is the warm energy when they walk in the door,” says Shannon. “It’s the happiness that our staff feels. We only hire people who truly enjoy caring for others and who understand that the relationships they create with our customers are long-term. Cookie-cutter services just don’t cut it here.” continues

continues Page 12 • www.LNEONLINE.com

Les Nouvelles Esthétiques & Spa • August 2013

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PLEASE VISIT US AT THE INTERNATIONAL CONGRESS OF ESTHETICS & SPA, LONG BEACH, CA, AT BOOTHS 129 AND 131 Say you saw it in LNE & Spa and circle #119 on reader service card

Visit our website: www.ladyburd.com

Email: sales@ladyburd.com

THE INTERNATIONAL CONGRESS OF ESTHETICS AND SPA

PRESENTED BY

Endorsed by:

1.800.471.0229 • LNEONLINE.COM 3929 Ponce de Leon Blvd., Coral Gables, FL 33134 USA: 305.443.2322 • FAX: 305.443.1664

THE MOST EXQUISITE SKIN CARE & SPA EVENT IN THE INDUSTRY

Philadelphia, pa PENNSYLVANIA CONVENTION CENTER

OCT 27 & 28, 2013 The International Congress of Esthetics and Spa, Philadelphia is about working together and sharing our knowledge, helping one another to reach new levels of success. The two-day event offers the unique opportunity to attend cutting-edge career-boosting lectures and demonstrations, interact with our platform of associations, mingle with your peers at networking events and walk an exhibit floor flooded with hundreds of the best new and well established companies showcasing the latest trends and products!

2-DAY ALL-INCLUSIVE ADMISSION

$60

$75 when you register after 10/04/13

ALL-INCLUSIVE ADMISSION INCLUDES: • All General Session Lectures and Demos • Medical Facilities, Aesthetic and Wellness Center Track NEW • Salon/Spa Business Management Seminar • NASN-National Aesthetics Spa Network • Medical Esthetics Seminar • Medical Spa Business Seminar • Image Seminar

$40

NEW

1-DAY ALL-INCLUSIVE ADMISSION

• Cutting Edge Salon/Spa Business Seminar

$50 when you register after 10/04/13

• AIA-Aesthetics International Association • Spa Business Lounge NEW • All Manufacturers’ Workshops • Holistic & Wellness Village • Exhibit Hall flooded with hundreds of exhibitors

The Viva Method Viva employees are trained on a proprietary protocol for customer care, fondly referred to as “The Viva Method.” From the very first moments of customer engagement, Viva employees focus on personalized treatment. Each client is asked for specifics about what he or she is looking for, and their spa service is customized to meet those very needs, whether it’s therapeutic relief, longterm wellness, pampering or grooming services. Over time, the customer’s profile becomes both a record and a plan for their wellness and relaxation requirements. A partnership between clients and Viva develops that moves that client toward achieving his or her treatment goals. This, in turn, helps to ensure healthy growth for the spa itself. Viva’s clients have let them know they’re doing things right, posting to Yelp that “it should be against the law to drive after a Viva massage,” and voting Viva Austin’s “Best Day Spa” for two years in a row.

Unpretentious pampering With relaxing surroundings, innovative treatments and a talented staff, Viva Day Spa focuses on nurturing the body, invigorating the senses and relaxing the mind. Doing all of this without “getting too high on their horse,” as Texans

would say, has made Viva especially successful in bridging the gender gap. Featuring a genderneutral decor based on colors found in nature, Viva’s vibe is one that both women and men are comfortable with. “We wanted to make sure that people felt like they could walk through these doors and feel like they were a world away and without having that feel foreign, if that makes sense,” says Laurie. “Relaxation is such an important part of wellness and pampering, so it needs to start even before the client begins his or her treatment.” Viva’s wide selection of services, including massages, facials, manicures, pedicures and hair removal, is packaged so that each client can feel as if it was customized especially for him or her. It could be someone who’s looking for “me” time; couples looking for “we” time; athletes and weekend warriors seeking therapeutic relief; groups of girlfriends interested in wine, gossip and cute sandal feet; or guys who want to feel like a million bucks after a 30-minute lunch break spa session. “It was important to us to design great spa experiences in our packages and service offerings,” says Maya. “We’re not corporate cookiecutter with our menu. And we’re always introducing products and services that we think will really resonate with our clients.” continues

Les Nouvelles Esthétiques & Spa • August 2013

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spa of the month|viva day spa Marketing to men “Spas have a reputation for fluff,” says Shannon. “We’re not that. Men want to know they’re going to get something out of their visit; they’re very results-oriented. So, when they walk into Viva, see a gender-neutral décor, and get a specialized plan fit for their specific needs, they walk out convinced.” Viva’s male customers are the most likely to schedule regular visits and to book more often. Though a large majority of Viva’s clients are repeat customers, women tend to view spa treatments as a special occasion, whereas men tend to book appointments at Viva as a part of a wellness maintenance routine.

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“They see it as keeping up with their health,” Shannon explains. In fact, according to research, more people are visiting spas for wellness reasons, and men play an important part in this trend. “We see more and more men coming to Viva for therapeutic massage and for anti-aging skin treatments,” says Maya. Viva markets a wide variety of spa treatments designed specifically for men. With a casual tone and an emphasis on personalized treatments from professional massage therapists, Viva’s “Mantastic” spa packages emphasize a guy’s place in the Viva lineup of offerings. There are a variety of popular offerings for men. The Viva Signature Massage is a 75-minute Swedish/Deep Tissue Fusion Massage designed to work out the kinks and melt away muscle tension. The complete treatment includes: • 75-minute Swedish + Deep Tissue Fusion Massage • Warm neck pillow • Aromatherapy • Hot herbal steam towel treatment on back, neck and feet • Magic Mint Scalp Treatment The MANdatory Spa Package is another well booked treatment. Described as “man heaven,” this hour-long package was designed with guys in mind, from the muscle-melting deep tissue massage to the reflexology for tired, aching feet. It is guaranteed to tame even the manliest of men! The MANdatory Spa Package includes: • Sauna with cool peppermint towels • 60-minute deep tissue massage • Hot herbal steam towel treatment • Viva Magic Mint Scalp Treatment • Back or foot salt scrub • Peppermint/Ginger Express Foot Reflexology • Green tea and chocolates Viva’s Deep Tissue Massage is a fusion of a Swedish massage and a structural massage, designed to relieve aches and pains stored in the deepest parts of the muscles. It works out knots as it alleviates stubborn tension and soreness. The complete service includes: • A 30, 45, 60 or 90-minute deep tissue massage • Aromatherapy • A warm neck pillow • A hot herbal steam towel treatment on the neck and feet continues Les Nouvelles Esthétiques & Spa • August 2013

ANTI-AGING BREAKTHROUGH

MassageAway

Wrinkles! withPeptides

OrganicCoconutAvocadoOliveOilAminoPeptides Upgrade your clients to the 1st anti-aging massage with Peptides! Treat aging skin on the face and body while you massage with two nutrient and peptide rich products that comfort and soothe skin while reducing the appearance of fine lines and wrinkles. First apply HydroPeptide Moisturize. Whether treating wrinkles, stretch marks, dry elbows or sun damaged chest and hands, HydroPeptide Moisturize is perfect for head-to-toe hydration and repair. Your clients will love the coconut-lime verbena scent of this luxury body treatment. Follow with our signature Massage Oil which contains organic extra virgin coconut, avocado and olive oils to provide hydration deep within the skin without leaving a heavy, greasy feel. The antimicrobial and antibacterial properties of lauric acid and omega-3 fatty acids contribute to improved skin clarity while antioxidants protect against free radical attack. Call us now for the full protocol and pricing. 1.800.932.9873

Salon and Spa Owners: Are you ready to join the 1000’s of spas worldwide that are getting amazing anti-aging results with HydroPeptide? Call us today and find out how we can help you grow your business and make your spa the experts in anti-aging peptides. Call us at 1.800.932.9873 or join us Monday’s at 10am PST for our webinar on Peptides. Join at www.HydroPeptide.com/Webinars. Say you saw it in LNE & Spa and circle #278 on reader service card

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About Viva Viva’s spa services deliver the utmost in relaxation and rejuvenation, along with both the classic and latest cutting-edge techniques in massage, skin care and other spa services. Premium natural and organic products are featured to help nurture the body, relax the mind and invigorate the senses. Viva Day Spa has two Austin locations: Viva Day Spa on 35th at 1811 West 35th St., Austin, TX, 78703 and Viva Day Spa on Lamar at 215 South Lamar Blvd., Austin, TX, 78704. n For more information about Viva Day Spa, visit their website at www.vivadayspa.com.

Elizabeth Hayward is a freelance writer and a designer of useful innovations. She holds a master’s degree in English. She has a great love for Austin, TX, Viva Day Spa and the Viva Divas. Hayward looks forward to her next opportunity to share stories with others about Viva’s culture of caring. Les Nouvelles Esthétiques & Spa • August 2013

photos courtesy of Viva Day Spa

Athletes get special billing in Viva’s therapeutic massage offerings, with two packages specifically geared toward restoring bodies that have been taxed during sports activities. The Runner’s Relief Spa Package is designed to help flush lactic acid, aid lymphatic drainage and tackle sore muscles to reduce pain and fatigue. At the heart of this athletic experience is a brisk 60-minute arnica oil massage, with a special focus on the legs, hips and back. It is a version of Swedish massage that helps athletes or weekend warriors prepare for peak performance, prevent injuries and flush lactic acid to relieve soreness from training. While wellness is certainly the focus for many male clients, Viva also knows how to pamper their clients. Though not marketed exclusively to men, The Royal Treatment Spa Package is a pampering package that doubles the indulgence factor, with two therapists working on a single client for two hours. Complete surrender is the only way to describe this experience. The complete package includes: • A 60-minute Viva Shiva 4-Handed Massage • A hot herbal steam towel treatment • Viva Magic Mint Scalp Treatment • Express foot reflexology treatment • Full Body Sugar or Salt Glow with body butter • Complimentary hot spiced chai and chocolates The “gateway” spa package for many men who may be reticent to visit a spa on their own is the couples’ massage. “A lot of times, they’ll come to Viva with their spouses for a couple’s massage,” says Shannon. “That’s often their first visit to a spa. After that, they’re usually hooked.” The Delicious Duet is Viva’s most popular spa package with couples—whether clients book with a friend or someone special. This Vivalicious package is a combo of detoxifying and rejuvenating Swedish massage, body treatments, warm sugar foot scrubs and more.

After massages, hair removal and facials are Viva’s most popular spa treatments among male clients. Manicures and pedicures are also frequently booked by men. Men “really see these services as a part of their grooming, not just as specialty services,” says Shannon. “They want to look good.” Hair removal services include male Brazilians and waxing for backs, ears, noses and chests. At Viva, most guys prefer to have their eyebrows tweezed rather than shaped with waxing. The MANdatory Facial, marketed for “that handsome hunk,” is a guy-centric facial that combines deep pore cleansers, exfoliators and masks strong enough for a man, mixed with male-strength serums and moisturizers to leave the male client’s skin purged of impurities and looking youthful. Hot steam towels, extractions and a relaxing neck and shoulder massage round out the experience—which is great for treating ingrown hair. The MANdatory Facial includes: • A 60-minute MANdatory Facial • An expert skin analysis • A warm neck pillow • Extractions • Relaxing neck and shoulder massage • The Express Viva Manicure & Pedicure for Men delivers a quick fix for fingers and toes. This package starts things off with the Express Manicure Treatment, 30 minutes of pampering that includes a warm hand soak, nail shaping, cuticle care, buffing and a warm cream hand massage. It finishes with Viva’s 45-minute Express Pedicure Treatment, including a whirlpool footbath, nail shaping, cuticle care, basic foot filing and a moisturizing foot and calf massage. “A lot of our male customers are booking regular appointments during their lunch breaks,” says Maya. “It allows them to get away without going away.”

THE INTERNATIONAL CONGRESS OF ESTHETICS AND SPA

REGISTRATION ALL - INCLUSIVE

$60

2 - DAY ADMISSION

$40

1 - DAY ADMISSION

SAVE WHEN YOU REGISTER BY 09/06/13 2-DAY ADMISSION IS $75 AFTER 09/06/13 1-DAY ADMISSION IS $50 AFTER 09/06/13

• All General Session Lectures and Demos • Medical Facilities, Aesthetic and Wellness Center Track • Salon/Spa Seminar Management • NASN-National Aesthetics Spa Network • Medical Esthetics Seminar • Medical Spa Business Seminar • Image Seminar • Cutting-Edge Salon/Spa Business Seminar • AIA-Aesthetics International Association • All Manufacturers’ Workshops • Exhibit Hall flooded with hundreds of exhibitors • Holistic & Wellness Village

PRESENTED BY

WAYS TO REGISTER:

PHONE: 1.800.471.0229 1.305.443.2322 ONLINE: LNEONLINE.com E-MAIL: Registration@LNEONLINE.com

LONG BEACH, CA

LONG BEACH CONVENTION CENTER

SEPT 29 & 30, 2013 ENDORSED BY

FAX:

1.305.443.1664

MAIL:

Aesthetic Congress Communications 3929 Ponce De Leon Blvd. Coral Gables, FL 33134

Show Hours: SUNDAY SEPTEMBER 29 from 9:30 a.m. to 6:00 p.m.

MONDAY SEPTEMBER 30 from 10:00 a.m. to 5:30 p.m.

LONG BEACH CONVENTION CENTER 300 East Ocean Blvd. Long Beach, CA 90802 SPONSORED BY

HOTEL & TRAVEL INFORMATION Holiday Inn Downtown Long Beach Moderate

1 mile from Convention Center

Rates are Per night

SINGLE DOUBLE TRIPLE QUAD

$99

Courtesy shuttle to and from the Convention Center

COURTYARD BY MARRIOTT

SINGLE DOUBLE TRIPLE QUAD

Moderate First Class

$125

HILTON LONG BEACH

SINGLE DOUBLE TRIPLE QUAD

Moderate Deluxe

$129

Located 4 blocks from Convention Center

$125

$129

$125

$154

$125

$154

Courtesy shuttle to and from the Convention Center

RENAISSANCE HOTEL

SINGLE DOUBLE TRIPLE QUAD

Moderate Deluxe

$165

THE WESTIN

SINGLE DOUBLE TRIPLE QUAD

Deluxe

$169

HYATT REGENCY

SINGLE DOUBLE TRIPLE QUAD

Located across the street from Convention Center

Located 2 blocks from Convention Center

Deluxe

Adjacent to the Convention Center

$185

ALL HOTEL RATES ARE PER NIGHT Plus 15% room tax. Congress rates are subject to availability. CANCELLATION PENALTIES: $50 cancellation fee if reservations are cancelled after 09/06/13. Full one night deposit if cancelled after 09/13/13. Cancellation penalties are STRICTLY ENFORCED.

RESERVE YOUR HOTEL Visit our website: www.LNEONLINE.com Email: registration@LNEONLINE.com

Tel: 1.800.471.0229 Fax: 1.305.443.1664

AIRLINE AND CAR RESERVATIONS For discounted airline and car reservations contact Vivian P. Lodeiro at vlodeiro@expresstravelus.com or call 1.305.341.1200 ext 256.

TAXI SERVICEs Taxis are available from airport baggage claim area to hotels and the Convention Center. Fares from Los Angeles International Airport to hotels and the Convention Center are approximately $60.00 each way. Fares from Long Beach International Airport to hotels and the Convention Center are approximately $20.00 each way.

AIRPORT SHUTTLE SERVICES Shuttle transportation from the airport to your hotel is available via SuperShuttle at 1.800.258.3826. Make your round-trip reservation by following this link: www.supershuttle.com/default.aspx?GC=24QKZ group code 24QKZ

$165

$169

$185

$180

$194

$210

$195

$219

$235

GENERAL SESSION

LOCATED INSIDE THE EXHIBIT HALL

SUNDAY – SEPTEMBER 29 10:00 a.m. 10:15 a.m. 10:45 a.m. 11:15 a.m. 11:45 a.m. 12:15 p.m.

DED INCLU WITH SION ADMIS

Opening Ceremony by Michelle D’Allaird-Brenner Put the WOW Into Your Spa Services With the Hungarian Scalp, Neck and Hand Massage! (DEMO) by Boldijarre Koronczay The Healing Power of Aromatherapy (LECTURE) by Linda-Anne Kahn Kansa Face Wand Massage (DEMO) by Robert and Melanie Sachs The Scientific Cause and Solutions of Rosacea and Acne Rosacea (LECTURE) by Manon Pilon Fall/Winter Runway Makeup Trends for Everyday Wear (DEMO) by Teal Druda

MONDAY – SEPTEMBER 30

10:30 a.m. 10:45 a.m. 11:15 a.m. 11:45 a.m. 12:15 p.m.

Welcome Ceremony by Michelle D’Allaird-Brenner AromaChroma Tone Facial Treatment (DEMO) by Nina Curtis Consumer Perception of Peels-Minimizing the Fear Factor (LECTURE) by Cheryl Staurowsky Generate Revenue With 10-Minute Waxing (LECTURE) by Deborah Merhar Ashiatsu Barefoot Massage (DEMO) by Ruthie Hardee

SUNDAY, SEPTEMBER 29

DED INCLU WITH SION ADMIS

MEDICAL ESTHETICS SEMINAR ROOM 104C 2:00 p.m. 3:15 p.m.

Esthetic Equipment: Can I use it? by Susanne S. Warfield Adding Esthetics Into a Medical Practice by Susanne S. Warfield

MEDICAL FACILITIES, AESTHETIC AND WELLNESS CENTER TRACK ROOM 201A 2:00 p.m. 3:15 p.m.

Journey Into Profits With Aesthetic and Wellness Programs by Dori Soukup Say Goodbye to the à la Carte Mentality and Hello to Innovative Multi-Visit Programs by Dori Soukup

NATIONAL AESTHETIC SPA NETWORK (NASN) ROOM 203C 4:00 p.m.

Survivor Skills for the Esthetician and Spa Professionals (PANEL DISCUSSION) by Janet McCormick, Denise R. Fuller and Mary Turner

AESTHETICS INTERNATIONAL ASSOCIATION (AIA) ROOM D-237 2:00 p.m. 4:00 p.m.

Keys to Success by William Strunk Caring for the Skin and Hair From Within by Maria Villarreal

MONDAY, SEPTEMBER 30

DED INCLU WITH SION ADMIS

SALON/SPA BUSINESS MANAGEMENT SEMINAR ROOM 102B 2:00 p.m. 3:15 p.m.

The 4 Rs to Front Desk Success: Retention, Retailing, Rebooking and Referrals by Joanne Berry Finding New Talent: How to Build Your Dream Team by Diane Trieste

CUTTING-EDGE SALON/SPA BUSINESS SEMINAR ROOM 103A 2:00 p.m. 3:15 p.m.

Maximize Your Relationship With Your Clients by Diane Buccola Take Your Esthetics Business to the Next Level by Diane Buccola

MEDICAL SPA BUSINESS SEMINAR ROOM 203A 2:00 p.m. 3:15 p.m.

Achieving Success in Aesthetic Medicine by Janette M. Daher The ABCs of Medical Spa Practice Development by Janette M. Daher

IMAGE SEMINAR ROOM 104C 2:00 p.m. 3:15 p.m.

Makeup for Everyone by Christian McNally Lash Perming by Mary Turner

AESTHETIC INTERNATIONAL ASSOCIATION (AIA) ROOM 104B 2:00 p.m. 4:00 p.m.

Aromatherapy in the Spa by Nina Curtis Adipose/Cellulite Treatment Programs by Dr. Reinhard Bergel

PRE-CONGRESS SATURDAY, SEPTEMBER 28 NATIONAL ESTHETIC TEACHER TRAINING (NETT) All Day Conference – ROOM 203A

Visit www.LNEONLINE.com for conference details. Registration: $125.00 for NCEA members (INCLUDES 2-DAY ADMISSION TO THE CONGRESS)

$149.00 for Non-members (INCLUDES 2-DAY ADMISSION TO THE CONGRESS)

DED INCLU WITH SION IS ADM

WORKSHOPS SUNDAY SEPT 29TH - 2:00 P.M. TO 3:15 P.M.

DED INCLU IT W H N SIO ADMIS

ROOM 101 A

CHRISTINA COSMECEUTICALS The Science and Treatment of Hyperpigmentation by Iris Safar

ROOM 101 B

RHONDA ALLISON Techniques and Tips for a Successful Outcome! by Rhonda Allison

ROOM 102 A

SAIAN NATURAL CLINICAL SKIN CARE Non-Surgical Face Lift, Neck Lift, and Collagen Infusion Therapy Achieved Through Galvanic and Microcurrent Technology and Natural Clinical Peptide Products by Dasha Saian

ROOM 102 B

HYDROPEPTIDE Evolution of Peptides by April Zangl

ROOM 102 C

OSMOSIS SKINCARE Groundbreaking Inventions in Skin Care by Ben Johnson, M.D.

ROOM 103 A

A NATURAL DIFFERENCE SKIN CARE Maximize the Power and Results of Your Treatments by Irene Stuckey

ROOM 103 B

CIRCADIA BY DR. PUGLIESE Bioenergetics of the Skin by Michael Q. Pugliese

ROOM 103 C

PCA SKIN Dispelling Skin Care Myths and Misconceptions by Michelle Goldsmith

ROOM 104 A

ÉMINENCE ORGANIC SKIN CARE Master the Hungarian Massage Techniques for the Instant Facelift by Boldijarre Koronczay

ROOM 201 B

BIO JOUVANCE Bio Matrix Dermal Filler With Microneedle Therapy and Radio Frequency: Alternative to Restylane by Sonia Boghosian

ROOM 202 A

DEPILÈVE Brows to Brazilian With the Latest Waxing Techniques by Deanna Henderson

ROOM 202 B

CONTROL CORRECTIVE SKINCARE SYSTEMS Jessner Peel Certification Class by Ellen Clark

ROOM 202 C

MESOESTETIC USA® Turn Back Time: Scientific Solutions To Prevent, Recover and Reawaken by Dawn Clifford

ROOM 203 A

DERMATUDE Introduction to Dermatude Dermal Needling by Libba Repa

ROOM 203 B

MARTINNI BEAUTY, INC. Microdermabrasion: Past, Present and Future by Lana Yu

ROOM 203 C

THE M’LIS COMPANY Become a Total Wellness Spa, Guaranteed to Increase Revenue and Client Base by Linda T. Nelson, PH.D., R.N.D.

ROOM 101 A

SUNDAY SEPT 29TH - 3:45 P.M. TO 5:00 P.M. . RELAX AND WAX Relax … Let’s Wax! by Deborah Merhar

ROOM 101 B

RHONDA ALLISON Insight Into Acids by Rhonda Allison

ROOM 102 A

SAIAN NATURAL CLINICAL SKIN CARE Newest Clinical Hyperpigmentation Treatment From the Anti-Aging Experts! Non-toxic Alternatives to Hydroquinone That Safely Whiten and Brighten the Complexion by Dasha Saian

ROOM 102 B

SOFTAP PERMANENT COSMETICS Painless Permanent Makeup? by Victoria Velazquez

ROOM 102 C

VITELLE LABS / YUM GOURMET SKINCARE Private Label: The Best Business Decision You Can Ever Make! by Aleks Vranicic

ROOM 103 A

SPAWARE SOFTWARE Using Social Media With Automated Marketing and the Easy 5-Step Selling Process by Blake Rector

ROOM 103 B

DR. JEFF SKIN CARE/BEAUTY ATTICA, INC. Visible Skin Rejuvenation With Himalayan Red Rice Stem Cells by Moises Estrada

ROOM 103 C

PCA SKIN® Chemical Peeling: Safe and Effective Options for all Skin Types by Michelle Goldsmith

ROOM 104 A

ÉMINENCE ORGANIC SKIN CARE The Organic Way: Treating Acne, Rosacea and Eczema With Natural Ingredients by Boldijarre Koronczay

ROOM 201 B

BIO JOUVANCE Dramatic Results from Skin Peels For Acne, Pigmented and Mature Skin With Microneedling by Sonia Boghosian

ROOM 202 A

SKIN FITNESS THERAPY Advanced Power Peel – A MicroSculpting Peel Treatment with the Energetic Lifting and Firming Massage Technique!! by Jeannette Costeiu

ROOM 202 B

SMOOTH SKIN SUPPLY, INC. Speed Waxing With Se-Brazil Waxes by Stephanie G. Laynes

ROOM 202 C

LIGHTSTIM LED Light Therapy: Results and Rewards by Amy Gardner

ROOM 203 A

NOUVEAU COSMÉTIQUE LED Light Therapy: Results and Rewards by Terri Folker

WORKSHOPS

MONDAY SEPT 29TH - 2:00 P.M. TO 3:15 P.M. ROOM 101 A

RELAX AND WAX Relax … Let’s Wax! by Deborah Merhar

ROOM 101 B

RHONDA ALLISON Retinoids: The Wonder Ingredient for Aestheticians by Rhonda Allison

ROOM 102 A

ROOM 102 C

OSMOSIS SKINCARE Connecting Internal Wellness and Skin Conditions by Ben Johnson, M.D.

ROOM 103 B

CIRCADIA BY DR. PUGLIESE The Next Generation of Peptide Technology by Michael Q. Pugliese

ROOM 103 C

PCA SKIN Hormones and the Skin by Michelle Goldsmith

ROOM 104 A

ÉMINENCE ORGANIC SKIN CARE Hungarian Secrets for Anti-Aging Massage Techniques: Advanced by Boldijarre Koronczay

ROOM 201 B

BIO JOUVANCE Botox® Alternative/Nonsurgical Facelift With Microneedle Therapy and Radio Frequency: The Latest in Skin Care by Sonia Boghosian

ROOM 202 A

ANESI Anesi Parafango Waterless Body Treatments by Ruth Maldonado

ROOM 202 B

SMOOTH SKIN SUPPLY, INC. Speed Waxing With Se-Brazil Waxes by Stephanie G. Laynes

ROOM 202 C

LIGHTSTIM LED Light Therapy: Results and Rewards by Amy Gardner

ROOM 203 B

MARTINNI BEAUTY, INC. The Best Technique to Guarantee Fast, Perfect Eyelash Extensions by Lana Yu

ROOM 203 C

THE M’LIS COMPANY Look Good Naked by Candace Arnold

MONDAY SEPT 30TH - 3:45 P.M. TO 5:00 P.M. ROOM 103 C

PCA SKIN® Chemical Peels for Sensitive Skin Conditions and Ethnic Skin by Michelle Goldsmith

ROOM 104 A

ÉMINENCE ORGANIC SKIN CARE Newest Trends in Natural Skin Care—Don’t be Left Behind! by Boldijarre Koronczay

Visit WWW.LNEONLINE.COM FOR ALL WORKSHOP DETAILS SUNDAY, SEPTEMBER 29 FROM 9:30 A.M. TO 6:00 P.M. MONDAY, SEPTEMBER 30 FROM 10:00 A.M. TO 5:30 P.M.

EXHIBITOR LIST AS OF JULY 1ST 2013

A Natural Difference Skin Care Aesthetic Ambassadors Aesthetics Plus AIA- Aesthetics International Association Alex Cosmetic Alexander’s Aesthetics, Inc. Allegra M. France Amber Products Anesi Appearus Products Corp. Associated Skin Care Professionals Athena Cosmetics Authentic Wisdom B & S Beauty Supply Banzai Living Beauty Beauty Attica Beauty Beauty Int’l., Inc. Beauty Image Bella China Bellaire Industry BijaBody Healthbeauty Bio France Lab Bio Jouvance Biodroga Biotone Blinc, Inc. Bon Vital’ BonBliss Brazilian Blue Bronze Biologic Brush Up With Barbara Ltd. Bubalina Cailyn Cosmetics California Skin Care Supply Cass Luxury Shapewear CBI Laboratories, Inc. Christina Cosmeceuticals Circadia by Dr. Pugliese Clarisonic ClearFX Skin (CFX) Clinical Resolution Lab, Inc. Coko International, Inc. Control Corrective Skincare Systems Cowen Enterprise, Inc. Crown Brush Company D’vine Skincare Depileve Dermaesthetics Beverly Hills, Inc. DERMASCOPE Magazine DermaSpa Distributors DermaSwiss Dermatude Dermaware Bio-Targeted Skin Care dfi aging DiamondTome Diamond Way Ayurveda DPC Int’l, Inc. Dr. Grandel Dr. Jeff Skin Care Dr. Schrammek Green Peel EcoScents Edge System LLC Elemental Herbology Emage Medical LLC Éminence Organic Skin Care

Enspri Skin Care Epillyss Wax Equipro Essenavita Evalash Eyelash Extensions Eve Taylor North America Extend Your Lashes Eye Kandy Cosmetics EyeQBeauty Fake Bake Falcon Int’l Group, Inc. Fallene LTD Farah Cosmetics France Laure Galaxy Enterprises, Inc. Godefroy Beauty Gold Cosmetics & Skin Care Grande Hair Grande Lash MD (h2t) Spa & Aesthetics Hale Cosmeceuticals Hairaway Health Mate Sauna Helias LLC Hollywood Face Towels, Wraps & Sheets Huini USA Beauty, LLC HydraFacial MD® HydroPeptide ilike organic skincare from Szép Elet Image Skincare Infinique Innovative Beauty Products InSPAration Management Instantly Ageless Janssen Southwest JB Cosmetics JMT Group Kneipp KP. Beauty Products Lady Burd Exclusive Private Label Cosmetics Ladybird Line, Inc. Lashbomb by Girlfriends Beauty Lashfood Le Mieux Cosmetics, Inc. Les Nouvelles Esthétiques & Spa LightStim Lightwave-LTW Tech Lira Clinical Longmi Lashes by Daniel Lucrece Physicians Aesthetic Research M.A. Dermaceuticals MAD Skincare Magazine Service Outlet (CMS of Holland) Manufacturing beauty® Martinni Beauty, Inc. MD Hair Meditime MEG 21 Mesoestetic USA Micabeauty Mineral Mine Makeup Mineralogie Mineral Makeup Minkys More Lash Morphe Brushes

Nacach Wax Natural Selection Bath and Body Nelly de Vuyst NeuLash / NeuBrow / NeuHair NewApeel Nouveau Cosmetique NutraLuxe MD Osmosis Skincare PCA Skin PFB Vanish, Inc. PhotoMedex Physiodermie, Derme.ca Pinnacle Cosmetics PINO - Natural Spa Therapy Plantlife Natural Body Care Platinum Equipment, Derme.ca PLH Products Poise Makeup Professional Postquam California Primp Your Peach Quintessence Skin Science RA for Men Rapid Lash Relax and Wax Resurf.a.stic Revitalight Rhonda Allison SAIAN Natural Clinical Skin Care Salonwear Shelley Hancock Consulting SilcSkin Silhouet-Tone USA Skin Accents, Inc. Skin Care Consultants Skin Fitness Therapy Skin Research Laboratories Skin Script Skin Care Skin-Apeel Co. SlimSpa Group, Corp. Smooth Skin Supply, Inc. Softap Permanent Cosmetics SolarexMD South Seas Skin Care Spa Manufacturer Direct Spa Source Int. Spabooker Spaware Software Sranrom Sun Laboratories Tan In The Raw Tassi LLC Tei Spa The M’lis Company The Unique Edge Ultimate Creations, Inc. University Medical VB Beauty Viktoria DéAnn Cosmeceuticals Vitality FX Detoxification Station Vitelle Labs Private Label Winning Beauty Supply WrinkleMD Yum Gourmet Skincare

skin

bro-tox and more by John Renucci, M.D., F.A.C.S.

photo: Stockbyte/Getty Images

as Botox, hair removal and hyaluronic acid fillers), an increase of 21.5 percent from the previous year. These numbers show a significant increase in men’s concern with improving their appearance, boosting their self-esteem and remaining competitive in the workforce. However, they tend to choose less invasive measures to achieve these goals. For example, the number of surgical liposuction procedures remained unchanged from 2011 FOR DECADES, PLASTIC SURgeons and other skin care professionals have focused their marketing on women. After all, the women’s beauty industry is always booming. While plastic surgery is often thought to be synonymous with breast augmentation, liposuction and facial rejuvenation in women, statistics gathered from plastic surgeons across the United States reveal that men have begun to realize the benefits of both non-surgical and surgical procedures. According to the American Society for Aesthetic Plastic Surgery, nearly 970,000 procedures were performed on men in 2012, an 18 percent increase from 2011. While it is clear that men are more accepting and open to having procedures done, the data reveals that the largest increase lies in the non-surgical sector. A close look at the statistics is telling of where offices should focus their energies. In 2012, liposuction, rhinoplasty and blepharoplasty were the top three surgical procedures for men. In that same year, 95,000 men went under the knife for these procedures, only a 6.8 percent increase from 2011. On the other hand, over 570,000 men elected to undergo the top nonsurgical procedures (such August 2013 • Les Nouvelles Esthétiques & Spa

derived from animation, maintenance and protection of the skin is the cornerstone to a naturally vibrant appearance. Skin care professionals are more important now than ever in helping men identify the products that are best suited to optimize skin health, which in turn provides a major adjunct to non-surgical procedures. The NPD Group found that one quarter of all men are currently using facial skin care products. Unfortunately, the products they tend to purchase are

The number of surgical liposuction procedures remained unchanged from 2011 to 2012, whereas the number of non-invasive body-contouring procedures performed jumped by 26 percent.

to 2012, whereas the number of noninvasive body contouring procedures performed jumped by 26 percent. Treatment efficiency and shortened downtime appear to be the recurring themes in plastic surgery for men. An important factor to note is that this data was gathered from those in fields of surgical specialty. It does not include non-surgical procedures, performed by dermatologists, medi-spas and other professional health care providers. As a plastic surgeon, I have learned the importance of balancing non-surgical and surgical procedures to achieve an optimal outcome for my patients. Their goals can often be achieved by using minimally invasive procedures. I have also developed a profound appreciation for the importance of skin health in the quest for rejuvenation. While non-surgical procedures can refill rhytids, resurface irregular skin and decrease facial lines

more commonly used to target basic cleaning and moisturizing, and less focused on anti-aging. Men’s skin care lines need to be concise, efficient and effective, as men prefer not to deviate from their normal grooming routine. The key is to formulate products that deliver active ingredients in as few steps as possible. Not only will this improve skin care compliance, it will also improve the results of non-surgical procedures. n

John Renucci, M.D., F.A.C.S., is a board certified plastic surgeon and founder of TURO SKIN. His insights on skin care come from years of experience as a respected and well-rounded plastic surgeon. Dr. Renucci is a member of the American Society of Plastic Surgeons and the author of numerous textbooks and journal articles. He has lectured at conferences around the world. www.LNEONLINE.com • Page 27

Going Beyond the

SURFACE TO TREAT MEN’S SKIN

skin health, but also to help them establish healthier lifestyle habits.

Men’s skin health An abundance of different factors impact skin health, but most can be generally lumped under two classifications: intrinsic and extrinsic elements. Intrinsic refers to the internal, less controllable factors such as genetic programming and physiological decline. Extrinsic are the external, controllable factors such as sun exposure, smoking, sleep, diet, stress, lifestyle factors and choices. Genetic programming partly dictates the cell’s lifespan, and thus the degradation process. As the skin ages, the ability for cells to defend against damaging elements and repair themselves slows, thus threatening their structural integrity. When these cells are continually exposed to oxidative stressors like the sun, pollution, chronic stress

Page 28 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

photo: James Peragine /Shutterstock.com

by Rhonda Allison

MANY OF US UNDERSTAND THE BASICS of living a healthy lifestyle: eating nutritious food, exercising regularly, getting quality sleep and enjoying indulgences in moderation. But the depth to which lifestyle habits affect the skin is not always front of mind. Skin is the body’s largest organ—a living, breathing organ—so it makes sense that everything that goes into and onto the body not only impacts overall health, but also the appearance of the skin. As esthetic professionals, our primary goal is to create healthy, youthful skin for our clients. To achieve this goal, it is sometimes necessary to talk to clients about the correlation between lifestyle habits and the skin. Of course, this is certainly not limited to male clientele; but they may not be as aware of the issues as their female counterparts. It is time to get the conversation going—not only to help men achieve optimal

skin

and smoking, it leaves the door open for free radicals to penetrate the skin, where they break down collagen and destroy the DNA structure of the cell. Over time, as damage occurs, the cell is more likely to replicate it, and the damaged cells multiply. Though we cannot stop or reverse our clients’ internal clocks, we can help them slow the appearance of aging by educating them about some of the essential healthy habits that impact the skin.

Cause and effect Today we know a great deal about the extrinsic elements that impact health, and by addressing those, we may be able to help the male clientele inhibit the genetic decline. First, let’s examine some of these extrinsic factors and how to halt their damaging effects. Among the common culprits that impact men’s skin health (smoking, pollution, chronic stress, poor sleep, diet and exercise), overexposure to the sun is one of the most threatening.

Men and sun exposure Why are UV rays so threatening to men? It’s not because they have a higher sensitivity to them than women; it’s simply because many are still not wearing sunscreen. I cannot stress the importance of sun protection for men enough—the majority of individuals diagnosed with melanoma are men. In fact, approximately 39,000 new melanoma cases occur in men every year in the U.S., and melanoma is the deadliest form of skin cancer. Beyond the cancer risks, excess UV exposure is responsible for 90 percent of photo-aging— wrinkles, brown spots and slack skin, to name a few. The sun’s rays reach deep into the dermis, damaging collagen fibers by forming abnormal amounts of elastin and increasing metalloproteinase production. Collagen begins to malfunction and decompose, rebuilding the skin incorrectly and forming wrinkles along the way. This process repeats every time the skin is exposed to UVA rays.

photo: Picsfive /Shutterstock.com

Smoking and toxins One puff of cigarette smoke emits 40,000 free radicals, which deplete the body of vitamins and accelerate aging. Gently remind clients that smoking is not only toxic to the skin and body, but it also dehydrates the skin and causes deep line formations around the upper lip. Free radicals are also prevalent in the atmosphere in the form of pollution, which occurs when August 2013 • Les Nouvelles Esthétiques & Spa

molecules undergo a photodissociation process. This reaction plays a key role in smog formation, and naturally it also wreaks havoc on the skin. One good defense against these elements is to take a natural blocker like zinc, and another obvious one is to not smoke.

Stress and sleep According to the “Stress in America” survey by the American Psychological Association, many Americans admit their stress levels have increased over the past five years. What does this do to the skin? Stress damages skin at the cellular level. Researchers at Duke University Medical Center recently released study results that better explained the stress/DNA damage connection. They found that chronic stress triggered certain biological pathways that ultimately led to DNA damage, ranging from aging skin to graying hair and even the proliferation of diseases and malignancies. Chronic stress decreased levels of the vital protein p53, which researchers believe is the reason for chromosomal irregularities. Cell damage caused by constant worry and stress ultimately leads to dull skin, slack pores, age lines, stress lines and other tissue damage. Adequate sleep is a major stress inhibitor. Proper sleeping habits also help our cells regenerate, thus supporting a youthful appearance. With sleep, however, it’s not just quantity that counts, but quality as well. To achieve a deep sleep, the television and cell phone should be off, and the room should be dark and cool.

LOOK FOR INGREDIENTS LIKE ASCORBIC ACID, TOCOPHEROLS, SUPEROXIDE DISMUTASE, GOJI BERRY, RETINOIDS AND L-LACTIC ACID, TO NAME A FEW.

You might consider providing clients with a tip sheet on reducing stress. Recommended tactics include: • Don’t sweat the small stuff. Make a list of controllable and uncontrollable stressors, and tackle the list of controllable stressors. • Laugh. Find things to laugh about every day. • Try deep breathing exercises. Tai chi and yoga incorporate this practice. • Listen to tranquil music. • Get to the gym! Working out is a great stress reliever. • Get outdoors or play with the dog. • Take time for yourself (i.e. more spa visits). • Get more sleep! continues www.LNEONLINE.com • Page 29

skin|going beyond the surface

Exercise is obviously essential to maintaining a toned physique, but another benefit is that it regulates circulation and oxygen flow to skin cells. This process carries nutrients to the cells and keeps them healthy. Excessive exercise, however, can have the opposite effect because it causes oxidative stress created by free radicals. To offset the excess production of reactive oxygen spe-

HOME CARE IS A MUST FOR MEN AS WELL, BUT TOO MUCH AND YOU LOSE THEM. STICK TO A SIMPLE ROUTINE OF CLEANSE, TONE AND PROTECT.

cies (ROS) created during strenuous workouts, the body begins to pull antioxidants from tissue stores, depleting its reserves. Over time, our cells and tissues are damaged. A healthful diet rich in antioxidants, supported by antioxidant-rich topicals, protects and strengthens the skin. Some powerful antioxidants include: • Vitamin A (carrots, kale, spinach, pumpkin, liver and cantaloupe) • Vitamin C (camu camu, broccoli, Brussels sprouts, guava and citrus) • Vitamin E (olive oil, walnut oil, wheat germ oil, oats, tomatoes and carrots) • Bioflavonoids (citrus, berries, onions, tea, red wine, dark chocolate and sea buckthorn) • Polyphenols (berries, tea, dark chocolate, walnuts, peanuts and pomegranates) Antioxidant topicals will help firm, tone, tighten, refine lines and give skin an overall glow. Look for ingredients like ascorbic acid, tocopherols, superoxide dismutase, goji berry, retinoids and L-lactic acid, to name a few.

You might also remind clients about sugar intake. While it’s not our role to play physician, sugar does wreak havoc on the skin by essentially breaking down its collagen network. While it may be difficult to eliminate it completely, when consumed in moderation, sugar’s impact on the skin can be offset by eating more antioxidants and using antioxidant-rich topicals.

Taking it to the treatment room Of course, our work in the treatment room and a good home-care regimen will definitely reverse some of the damage that has already occurred, but you have to keep it simple if you want to get men onboard. Speak their language, and create simple and quick services for the active man on the go. Perhaps a 30-minute barbershop steam, infusing hot and cold sensations to exfoliate and nourish the skin. Another idea is a no fluff “Man Facial,” in which the result is simply fresh skin. Home care is a must for men as well, but too much and you lose them. Stick to a simple routine of cleanse, tone and protect. Talk to your male clientele about integrating intelligent skin care ingredients into their skin care routine. This includes organic stem cells, peptides, acids and enzymes, retinol, epidermal growth factor (EGF), resveratrol and other antioxidants. Remember, men tend to be more results and fact oriented. The more you can talk to them about whole body wellness, provide factual information about the effects of lifestyle habits, the science behind specific skin care ingredients and how spa treatments affect their well-being, the more receptive they will be to the programs and regimens you outline for them. n

Rhonda Allison is the founder and CEO of Rhonda Allison ® and RAW Skin Care for Men. She is an author and internationally known speaker with more than 30 years of experience in esthetics. Allison is a pioneer in the skin care industry. Learn more at www. RhondaAllison.com and www.RAWmethod.com.

Page 30 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

photo: Diego Cervo/Shutterstock.com

Antioxidants and exercise

by Susanna DiSotto

skin|

waxing services

for men IN THE SEARCH FOR SERVICES that will inspire loyalty and increase the bottom line, salon and spa professionals are focusing on a growing market: waxing for men. Yes, we hear the jokes and see the funny TV shows and movies featuring horrific waxing moments. But the reality is that men are spending more money and time on grooming. How can your business take advantage of this trend without breaking the bank? The following article includes some tips.

Know your wax Hard wax is an excellent choice for male clientele. Although a good hard wax can be used anywhere on the face or body, a variety of hard waxes have been developed to work better on specific hair and skin types. For example, an all-purpose wax with ingredients of calendula and tea tree is a very strong, traditional hard wax that is perfect for small areas like brows, and necessary for nostrils and ears where hair grows thick and coarse.

A hard film wax goes on thinly and sets almost immediately. Hard wax is especially great for men with coarse hair and oilier skin. Good for small facial areas, one can work with hard wax on larger areas or the nape of the neck. If you love soft wax, look for more masculine aromas such as eucalyptus or tea tree, an excellent choice for your male clients. This strong, creamy wax soothes the skin as it removes every hair. It is the perfect product for small and large areas, including chest, back, arms and legs. This wax is also good for the bikini area. For the client who is suffering with breakouts, a wax with zinc oxide is a great choice to offer both men and women.

Customize Offering a variety of hard and soft waxes that target the differences in men’s and women’s hair allows you to create the perfect service every time. Creating an environment that clearly sets you apart as a professional who has the knowledge and tools to serve the specific needs continues

©Fancy/Corbis

We hear the jokes and see the funny TV shows and movies featuring horrific waxing moments. But the reality is that men are spending more money and time on grooming.

skin|waxing services

Having multiple waxes at your fingertips creates versatility, but knowing your products and how to use them is the path to success. Learning the safest, most advanced method of waxing different areas of the body on different individuals is crucial.

of your clients is the key to success. Even in a tiny space, a multiple-pot warmer can be the most valuable investment you have made.

Educate yourself Having multiple waxes at your fingertips creates versatility, but knowing your products and how to use them is the path to success. Learning the safest, most advanced method of waxing different areas of the body on different individuals is crucial. Most men are timid about any hair removal and are expecting you to be confident and knowledgeable. Several manufacturers have product kits that contain instructional DVDs to get you started, and classes are available at local beauty suppliers and trade shows.

Talk about it

Susanna DiSotto is director of Satin Smooth at Conair Corporation, where she is dedicated to providing innovative waxing and skin care products. Her educational background includes a degree from the Artistic Academy of Hair Design and Aesthetics. DiSotto was a successful business owner for 17 years before she decided to pursue her passion for both cosmetology and marketing. For more details, visit www.satinsmooth.com. Page 32 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

photo: Ollyy/Shutterstock.com

Once you learn to wax the right way and set up a customized waxing station, your clients will start a buzz that brings more business to your door. Tell your female clients about your new waxing menu, and encourage them to send their husbands, boyfriends and sons in to see you. Men of all ages can benefit from proper hair removal, and no one understands this better than the women in their lives. Soon you will have a flurry of unibrows, overgrown ear hairs and nostrils to wax. If you perform these services professionally and safely, your clients will talk about it, and then they will spread the best kind of publicity for you—word of mouth advertising. n

Say you saw it in LNE & Spa and circle #206 on reader service card

Guttate

PSORIASIS by Goldie Bonnell

which is very interesting indeed. Simply put, the body wants to fight the infection by producing large amounts of antibodies, and triggers guttate psoriasis at the same time. All forms of psoriasis are believed to develop after the immune system; the infection fighting white blood cells (T-cells)

Reflexlogy, trigger point, lymphatic drainage and reiki are all good modalities to offer if a client’s outbreak is spread all over their body.

specifically have been compromised and are not functioning normally. When the immune system is functioning under normal conditions, T-cells fight off foreign invaders like the streptococcus bacteria, which causes strep throat. Research has shown that individuals that suffer from psoriasis are missing the stratum granulosum layer. In healthy skins, mi-

Page 34 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

photo: Diego Cervo/Shutterstock.com

THE WORD PSORIASIS COMES FROM THE GREEK root psora, which means “the itch and guttate.” This is derived from the Latin word “gutta,” meaning drop. It gets its name because it looks like red, raised droplets of water. Guttate psoriasis is generally triggered by a bacterial infection, and affects the upper trunk and proximal extremities. It can attack any part of the body, but particularly the back, legs, arms, torso, buttocks, neck, eyelids and groin regions. It is believed to be triggered by “Streptococcal infection,” which causes strep throat (tonsillo-pharyngitis). This type of psoriasis accounts for only about two percent of all forms of psoriasis. Interestingly, as many as 80 percent of people inflicted with guttate psoriasis had a previous streptococcal infection. Other known connections are viral infections, such as chickenpox, rubella and roseola, that can trigger an outbreak of guttate psoriasis. There is also a link with individuals who have recovered from a severe cold, skin infection, skin injuries and excessive stress. One theory is that after an infection, a larger amount of white blood cells present, which could be the trigger. Only, psoriasis patients have the antigen C gene with their leukocytes (WBC),

skin

grating skin cells become keratinocytes or granular cells in this layer. Therefore, without this layer the process is not performed. Keratinocytes contain keratohyalin, which are filled with proteins that are responsible for hydration and the crosslinking of keratin. Depending on age, the migration process of skin cells from the stratum germinativum to the stratum corneum is about 30 days. In the case of psoriasis, this migration process is completed within two to three days. This explains why the skin cells divide too rapidly, inflammation develops and the skin cells cannot flake off properly. That is why most types of psoriasis form scale-like lesions known as plaques.

What are the signs of guttate psoriasis? Usually, two to three weeks after the infection has been treated, small red spots start appearing that are dry and itchy. Guttate psoriasis generally is diagnosed in children and young adults under the age of 30. It is also known as “eruptive psoriasis.” It is a rare type of psoriasis that can only be developed once. Guttate psoriasis lesions develop during the first month of having acquired it. It remains stable during the second month, and remission usually develops in the third month. The lesions appear in multiple guttate psoriasis; image courtesy of the American small, red scaly teardrop shaped Academy of Dermatology papules on the trunk and other extremities. Within a few weeks these spots can start growing rapidly, sometimes by as much as an inch in diameter. In order to diagnose guttate psoriasis, besides looking at the skin and taking a skin biopsy, an individual should also have a throat culture performed to determine if they carry the strep bacteria. Generally, if the strep bacteria is indeed present, they can have repeated attacks. In addition, they are immediately prescribed a course of antibiotics, as strep throat is highly contagious. The goal is to prevent any secondary infection. If left untreated, this can lead to rheumatic fever, which can damage the heart and even the kidneys. Guttate psoriasis can plague an individual for several weeks or months, but ultimately it usually clears up.

How to treat guttate psoriasis In the medical community, guttate psoriasis is believed to be inherited, and with a family history of psoriasis, the likeliood of developing guttate psoriasis after an infection is very high. In the worst cases, they are prescribed corticosteroids, cyclosporine or methotrexate to suppress the immune system. The most common treatment is a topical steroid cream such as cortisone or hydrocortisone, used as an anti-inflammatory and to control the itching. Also, a physician will recommend August 2013 • Les Nouvelles Esthétiques & Spa

the use of a heavy, rich emollient cream to keep the affected areas hydrated, and an OTC dandruff shampoo for cleansing. The FDA has only two active ingredients approved for the treatment of psoriasis tar and salicylic acid. The two sources that tar is derived from are coal and wood, such as pine and juniper. Tar helps to reduce the inflammation, itching and scaling of the skin. It also helps to slow down the rapid growth of the skin cells, giving it a smother appearance. Salicylic acid is derived from willow bark or wintergreen leaves. It performs as a keratolytic, which helps with the exfoliation process and also has anti-inflammatory properties. Other treatments include exposing the affected areas to moderate sunlight to increase the healing process.

How can we help? As professional skin or massage therapists, we can offer various treatments and home care advice. Professional therapists can customize a series of skin treatments with products designed to calm, soothe, hydrate and help with exfoliation. It is ideal to perform treatments with salicylic acid and vitamins A, C and D. Neem tincture has also been touted as great spot treatment for psoriasis. Recommend a proper daily skin care regimen for home use. In addition, focus on body treatments that are geared toward stress reduction, exfoliation and detoxification. Essential oils for bath, face and body are great for home use. Use tools such as bacteria free body cloths to perform daily body exfoliation. We have the knowledge, products and tools to assist and educate clients. Massage is not necessarily a contraindication, as it will assist the client greatly in reducing stress. However, increased circulation may cause irritation or itching. Avoiding the affected area may be best. If that is not possible, have a good dialogue between the client and therapist to make sure they are not in any discomfort. Reflexology, trigger point, lymphatic drainage and reiki are all good modalities to offer if a client’s outbreak is spread all over their body. Psoriasis is not contagious, but you should not work directly over any open or weeping sores.

Psoralen and UVA light therapy Severe cases of guttate psoriasis might require additional exposure to psoralen and UVA (PUVA) light therapy. Psoralen are photosensitivity agents found in plants, and our chemically synthesized versions have been used since the 1970s. PUVA is psoralen, with the combination of UVA treatment exposure used to treat eczema, psoriasis, vitiligo, plaque parapsoriasis and cutaneous T-cell lymphoma. It is used to treat moderate to severe cases of various forms of psoriasis. It is also used when the individual has not responded to topical steroid medications or tar products, and if it affects more than 20 percent of the body. Psoralen medications are available in the form of pills, lotions and bath salts. It is recommended continues www.LNEONLINE.com • Page 35

skin|guttate psoriasis

Various forms of anxiety trigger the activation of autoimmune disorders such as psoriasis. Spas can be the perfect partner in offering wellness programs to minimize stress and assist clients in the reduction of guttate psoriasis.

to take psoralen one to two hours prior to the treatment. Psoralen increases the skin’s sensitivity to UV light (including natural sunlight), and is used to improve the effectiveness of phototherapy for psoriasis. The initial exposure time is about 30 seconds, and future treatments can last up to 20 minutes, depending on the tolerance of the individual and the intensity of the UVA light therapy. The dose of psoralen is not increased, but the intensity of the UVA is. Depending on the severity of the skin’s condition, PUVA is given two to three times a week. It weakens the immune system and therefore reduces excess growth of new skin cells. During PUVA therapy, protective goggles are worn, and special UVA blocking glasses need to be worn for a minimum of 24 hours post treatment. The average range for PUVA light therapy is about 30 treatments. Studies have shown that PUVA is an effective treatment plan, and up to 90 percent of all psoriasis cases have cleared up after 25 treatments. Contraindications for psoralen: • Children under the age of 12 (could cause cataracts) • Individuals who already have a disease that makes the skin more sensitive to sunlight (such as lupus, HIV or AIDS) • Pregnant women (possible side effects for the fetus) • Fertile men and women, as there is a small risk of birth defects (men should always protect their genitals during PUVA light therapy treatments) Short-term side effects of PUVA when used to treat psoriasis • Burns • Skin redness and itching • Headaches and nausea • Nausea from medication • Spread of psoriasis to areas that were not affected before Potentially fatal effects of PUVA used to treat psoriasis • Increased risk of skin cancer, especially squamous cell carcinoma (some cases of melanoma have been reported) • Increased risk of genital cancer in males

Long-term side effects of PUVA when used to treat psoriasis • Premature aging • Hyper and hypopigmentation • Actinic keratosis • Possible development of cataracts What are the triggers for guttate psoriasis? • Bacterial or viral infection (strep throat and upper respiratory infection) • Stress • Sunburn • Excessive alcohol consumption • Skin injuries such as cuts, surgery, burns and insect bites • Medications (treating heart conditions and malaria) Individuals that already have a weakened immune system • Chemotherapy • AIDS • Autoimmune disorders • Rheumatoid arthritis (RA) Guttate psoriasis may heal completely in some, and for others it can turn into a lifelong chronic condition. Research is still being conducted to determine the “precise gene” that is the trigger of the outbreak, and how and why streptococcal is the one key that turns it on? One thing is for sure—a lifelong sentence of guttate psoriasis will result in plague lesions, severe itching, secondary infection and pain. In conclusion, we know that various forms of anxiety trigger the activation of autoimmune disorders such as psoriasis. Spas can be the perfect partner in offering wellness programs to minimize stress and assist clients in the reduction of guttate psoriasis. n Goldie Bonnell has more than 20 years of experience in the skin care and wellness industries. She has designed programs and client treatments for many spas. Bonnell has been involved in the building of training centers for The International Dermal Institute and Dermalogica. Teaching is Bonnell’s passion, and she has been a featured speaker on numerous topics at industry trade shows throughout the U.S. and Germany.

Page 36 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

PEEL BACK THE SIGNS OF AGING BY RHONDA ALLISON

photo: Goodluz/Shutterstock.com

PRODUCE REAL, SAFE RESULTS FOR MALE GUESTS E V E RY Y E A R , A N A LY S T S R E P O RT I N C R E A S E D spending in the men’s skin care market and make predictions for continued, steady growth among this segment. While skin care professionals are seeing more men in their clinics and treatment rooms, a vast majority of the market remains that has yet to adopt its best skin care practices. On the same token, many esthetic professionals who are used to working primarily with women may have trepidations when it comes to working on men’s skin. How do you reach this market? And, once you have them, how do you most effectively treat their skin? Are corrective peels the answer? Men do have some key differences in the makeup of their skin that may impact the outcome of corrective treatments and more active skin care regimens. Several factors must be taken into account when working with men’s skin, such as their occupation, shaving patterns, skin history and level of commitment to pre- and post-care.

August 2013 • Les Nouvelles Esthétiques & Spa

Nuances of men’s skin While there are many similarities between men’s and women’s skin, there are just enough key differences to be cognizant of. For instance, men typically have a thicker dermis and epidermis, higher sensitivity, a different hormonal makeup and produce more sebum, larger pores and facial hair than women. Some studies have also revealed a difference in men’s acid mantle, which can be disrupted when the pH level fluctuates. Diet, sleep, environment, medications and skin care products can impact the pH balance. Undergoing a thorough skin assessment and history prior to working with any client is absolutely essential. This allows you to see if you need to make adjustments to their regimen based on their occupation (if they are regularly subject to heat), any medications they may be on, their skin type and lifestyle habits. continues

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Additionally, testosterone and shaving-related issues such as ingrown hairs, dryness and razor burn must be taken into account with men. Testosterone increases the number of granular cells, collagen production and blood flow, stimulates the production of sebum and toughens hair in the follicle. This hormone fluctuates, particularly with age, and skin must be matched with the right treatment and home care regimen in order to be effective. With the proper tools and education, esthetic professionals will be able to diagnose and solve skin challenges for men, and to feel more confident in delivering a corrective treatment plan.

Peeling back the signs of aging Does men’s skin respond well to corrective treatments such as chemical peels and enzymes? In short, yes, but just as with any client, there are certain individual factors that must be taken into account. This includes shaving patterns, occupation, lifestyle and their level of commitment to the prescribed post-care.

The evaluation When evaluating a man’s skin during the assessment process, be sure to ask questions about their occupation and lifestyle. This information will be pertinent in shaping the treatment

plan. For instance, if their lifestyle habits or careers have them outdoors frequently, over a hot stove or anything else that may induce heat or perspiration, administering a skin peel can become problematic. Of course there are ways to work around this with pre-treatments and getting their commitment to steer clear of certain elements prior to the peel.

Easing sensitivities Men also tend to be more reactive to discomfort in the treatment room. There are several reasons for this. It may be because their skin hasn’t been “tempered” through the use of active ingredients, and hence they “feel the pain” a bit more than women. Men may also incur irritations and sensitivities due to a lack of care, drying soaps, environmental exposures and shaving. Shaving can make the skin more sensitive to chemical peels, or it may make certain areas more tender than others. Additionally, if they shave the day prior to treatment, less solution will be required around the shaved area. Oftentimes, depending on their skin, it is recommended that they refrain from shaving two days prior to a peel, and three to four days following the peel. Once they do begin shaving again, a gelbased shaving formula is recommended, as it will not cause

rejuvenating peel for men THIS 30-MINUTE PROGRESSIVE PEEL RESULTS IN minimal flaking and downtime. Outcome: Skin that is smoother, refreshed and more rested, with refined pores and increased hydration. *Do use an SPF 30 and moisturizer daily. *Don’t be in the line of direct sun exposure for 10 days.

Step 1: Cleanse-prep Product: An energizing lactic acid and tequila cleansing wash for antibacterial support Moisten skin with a dampened 4 x 4 gauze to remove surface oils. Apply cleanser to the skin and begin to massage in circular movements. As the cleanser becomes matte and does not move, moisten hands/fingertips and massage it into a lather. Continue to work into skin for a deep cleanse for three to five minutes. (You may also use steam with this step.) Remove cleanser with warm wet gauze and rinse several times to thoroughly remove cleanser.

Step 2: Second cleanse Product: Salicylic cleansing pads Remove one salicylic pad from the container and smooth across skin with firm pressure to pick up any excess oils and work deeper into pores.

Step 3: Enzyme exfoliation Product: Papaya enzyme Remove one teaspoon of the enzyme and place in a glass beaker. Using a firm brush, apply evenly to the face and neck. Place eye pads on the skin and steam for 10 minutes, or occlude skin with a thin gauze layer and heated wet compress. Remove enzyme and perform several rinses. Blot the skin dry.

Step 4: Tone-prep Product: Salicylic and salicylate toner with sake, minerals and specialty teas Saturate a two-inch gauze with the toner and smooth into skin using firm pressure. Note the color of the gauze to see if any lipids have been lifted from pores.

Step 5: Peel application Product: A rice wine, pyruvic and phytic acid solution for gentle, yet effective skin rejuvenation Place eye pads on the client and provide them with a hand held fan. Be sure to wear disposable gloves for this step. Pour a small amount of the peel solution into a glass beaker. Dip the firm square brush into solution and apply evenly to face and neck. Only one layer is needed. Allow this to fully absorb. Wait about five to seven minutes.

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skin|peel back the signs of aging

the irritation that accompanies many alcohol- and aerosolbased products.

Get their commitment Men typically do not take the process as seriously as women, and are more likely to partake in some activities during the post-care that can present problems. Sun, wind, heat, excessive alcohol intake and smoking are all major factors in terms of results and healing, and this must be discussed prior to rendering a peel. Generally, more time must be taken with men to be sure they truly understand what they are signing up for. Post-care in general, however, is essentially the same for men and women, in that it is more based on skin type; oily, sensitive and dry skins all might require different post-regimens. For example, since men tend to have more oily skin, gels and light serums are preferred for their skin, as they do not respond well to creams or heavy salves.

Reaching men with the right message Outside of channeling Donald Draper, how do skin care professionals reach men, and in particular get them on board with corrective treatments? This is where the right marketing messages and imagery come into play.

Step 6: Nutrition-rebuild Product: Retinol skin corrective serum Finish with an application of the serum, and allow it to remain on the skin.

Step 7: Protection Product: Mineral (zinc) and antioxidant daytime cream Finish with the protection formula to shield the skin from environmental elements.

Step 8: Home care Instruct the client to do nothing to skin for 24 to 48 hours other than mild rinses in the shower, and apply a mineral-based sunblock daily. Avoid hot steam and any heat exposure. The skin will be somewhat tight, but not uncomfortable, and the flaking skin will begin on the third or fourth day once cleansing resumes. Have your client return in seven days for a relaxing barbershop express cleanup.

August 2013 • Les Nouvelles Esthétiques & Spa

Men are visual creatures. Marketing materials should not only speak directly to them, they should also be very image heavy. To help them understand why they need an active approach to skin care, men must be shown. One great tool for this is an image of a man’s face divided horizontally, with the upper half revealing the years of aging and the lower half showing a more youthful appearance. The lower half is smooth and healthy because of the daily exfoliation from shaving. This opens the door to discuss the importance of exfoliation and using chemical peels or other corrective treatments to even out the skin, reduce fine lines, smooth the texture, balance oil and hydration and rejuvenate the skin. Strong, bold colors and active phrases also catch their attention, but be sure to clearly and concisely outline a problem specific to their skin, a solution and the results they can expect. Simplicity is key. All marketing messages should be straightforward and results-oriented. Use marketing materials to reach men in places they frequent, such as golf courses and country clubs, gyms and upscale auto dealers. Another option is to use email or direct mail pieces. Here are a few quick tips for marketing to this demographic: • Utilize imagery to show the difference between healthy and aged skin. • Use strong, bold colors in your displays. • Utilize keywords like “active,” “serious skin care,” “well-groomed” and “dapper.” • Promote the idea of dual purpose products. • Appeal to their wives, girlfriends and mothers with gift sets or couples’ treatments. • Partner with a local golf club to package a treatment with a round of golf, or develop specials for gym goers. These same techniques and messages may also be utilized in getting men to understand the importance of post care. When it comes to marketing to any client or specific demographic, the key is to slightly shift the communication method so it is tailored to that group. To wrap up, keep in mind that information is the most important asset when providing corrective treatment plans for male clientele. Seek the information and education necessary to safely and effectively work with men’s skin, and provide them with information so they know what they must do before, during and after any corrective treatment. n

Rhonda Allison is the founder and CEO of Rhonda Allison® and RAW Skin Care for Men. She is an author and internationally known speaker with more than 30 years of experience in esthetics. Allison is a pioneer in the skin care industry. Learn more at www.RhondaAllison. com and www.RAWmethod.com. www.LNEONLINE.com • Page 39

Page 40 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013 photos: Juliya Strekoza/Shutterstock.com and Steve Carroll/Shutterstock.com

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If one has inflammation of the lower esophagus, which is often caused by acid reflux, the inflammatory process can often be seen on or near the nasolabial folds.

IN MEN ROSACEA ROSACEA IS A CHALLENGING CONDITION. The reason why so many people have trouble getting it under control has more to do with their internal imbalances than anything happening at the skin level. This article discusses the challenges we face in treating rosacea, as well as the importance of assessing the male client in a unique way. Our digestive tract is the source of a great deal of our immune function, serotonin levels and overall wellness. It is also the source of rosacea. The suggested causes of rosacea, which include vascular abnormalities, wound healing dysfunction and/or the demodex mite, are simply not the problem, in my opinion. Instead, I believe one can actually track the location of rosacea to a certain degree by analyzing the area of the redness on the skin. For example, rosacea on the central nose—including the tip, is related to the upper esophagus, and can be seen with alcohol ingestion. If there is continued

excessive intake of alcohol, this condition can progress further down the esophagus, creating a more diffuse redness of the entire nose. If one has inflammation of the lower esophagus, which is often caused by acid reflux, the inflammatory process can frequently be seen on or near the nasolabial folds. Similarly, redness found in that general area (within an inch of the nasal labial fold) can also be associated with inflammation of the stomach, often caused by H. pylori bacteria overgrowth. Redness found out toward the cheek area and/or along the forehead is often associated with a general digestive condition like irritable bowel syndrome or candidiasis. It could also be associated with a more severe digestive concern such as Crohn’s or ulcerative colitis. It is always a good idea to ask your client about their digestion, any foods they avoid and what triggers redness on their skin. continues

BY BEN JOHNSON, M.D.

August 2013 • Les Nouvelles Esthétiques & Spa

www.LNEONLINE.com • Page 41

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Explain to clients that the internal wellness portion of this treatment is particularly important in rosacea, and educate them on their shared responsibility in treating this problem.

before and after treatment of rosacea; photos courtesy of Osmosis Skincare

Treating inflammation at the skin level is always a good idea, and there are several anti-inflammatory ingredients that would be beneficial. Willow herb extract, sea buckthorn extract and sweet wormwood extract have all proven to be very beneficial. However, the condition will continue to frustrate skin care professionals if a strategy to address the internal imbalances is not included in their protocol. In particular, individuals who are heavy drinkers make it nearly impossible to control their rosacea symptoms. This can be a delicate subject to address, and it is often met with dishonest responses and underestimations of the actual amount of alcohol consumed. To truly treat rosacea, you must ask questions related to the habits of your male clients. The use of laser treatment for rosacea is quite popular, but I would not recommend it. Lasers collapse the blood supply to the skin and further compromise the skin’s ability to handle the inflammation. When treating the nose, one should be concerned at the possibility of causing atrophy, or a loss of tissue at the site where the capillary was treated. I have personally seen a case where a man lost part of the tip of his nose as a result of closing a capillary using a laser. Michael Jackson required a nose prosthesis because of the many surgeries that were performed on his nose and the declining levels of available circulation. I prefer attempting to reduce the burden on the skin through a combination of internal and topical products. This reduces the visible capillaries dramatically, as the skin is healthier going forward. Male clients are not very interested in twice daily regimens and skin care in general unless they have a skin problem that has become severe. Explain to clients that the internal wellness portion of this treatment is particularly important in rosacea, and educate them on their shared responsibility in treating this problem. The good news for men is that their skin does contain more sebum, and that frequently offers more barrier protection when the skin’s epidermis is compromised. Rosacea is hard on the epidermal barrier because it depletes many key nutrients at the dermal level, which leaves less available to make a solid epidermal barrier. Skin care professionals should address the following issues with the male client: 1. Try to assess the source of the rosacea by looking at where the inflammation is on their skin and asking probing questions. 2. Discuss with the client the need for them to participate in the healing process by adjusting their dietary habits. 3. Add internal strategies to your skin care protocols to treat this condition from the inside out. n

Ben Johnson, M.D., is president and CEO of Osmosis Skincare. Dr. Johnson is an innovator in the field of medical esthetics and a consultant to both estheticians and physicians. He opened eight esthetics clinics in the U.S., is the founder of Cosmedix and is a distinguished public speaker and educator. Page 42 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

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TESTOSTERONE

DEFICIENCY SYNDROME

ALMOST EVERYONE IS FAMILIAR WITH THE SYMPtoms of female menopause, which include hormonal fluctuations, cessation of menstruation, changes in mood and increased risk for certain diseases. For most, however, the term “andropause” (also known as male menopause) is not as readily recognizable. Despite the lack of public discourse on it, some estimates indicate that more than five million men suffer from hormonal fluctuations that can cause andropause. Andropause receives its name because the condition is related to the marked fluctuation of male sex hormones, which are classified as “androgens.” Also known as “testosterone deficiency syndrome” or “androgen decline,” this condition usually becomes apparent in men between the ages of 40 and 55, and sometimes even later. When andropause commences, a marked decline in testosterone production causes noticeable changes in the body that some compare to female menopause. Men who experience andropause can have symptoms that may cause a change in sexual function, as well as a host of other physical and emotional changes. The male hormone testosterone is manufactured in the testes and regulates many processes in the body. Androgen decline is thought to be a normal part of the male aging process. However, unlike the abrupt cessation of reproductive function experienced by menopausal women, andropause is a more gradual process, occurring with a much less sudden or dramatic onset than menopause. Common symptoms of andropause include lack of sexual desire, erectile dysfunction and possible impotence, in addition to reduced energy and cognitive function, diminished muscle mass and strength, loss of body hair, skin irregularities, mood swings and even depression. While testosterone levels in males are quite high in their teens and early 20s, production decreases after the age of 30 at a rate of 10 percent each decade. The level of decline varies in each individual, and in some men it goes completely unnoticed. Other men experience symptoms that,

Page 44 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

icons: Shutterstock.com

SKIN AND MALE MENOPAUSE

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while noticeable, do not greatly affect sexual function and appearance. The last category of men experience a marked reduction in testosterone levels, lack of sexual function and desire, changes in body composition and mood fluctuations. In these instances, hormone replacement therapy is usually prescribed in order to stabilize testosterone levels and reduce symptoms.

Testosterone fluctuations affect the skin Most discussions on male hormonal decline focus on the obvious sexual and strength-related side effects, but there are more subtle areas of concern as well. Hormones and the way

We live in a society where many men do not feel comfortable expressing how they feel or seeking help regarding the maintenance of their appearance. However, skin care professionals are in the position to act as compassionate and knowledgeable sources of information. It is also well known that hormonal fluctuations contribute to cancer proliferation—both directly and indirectly. In the case of andropause, the outer layer of skin is compromised, often becoming thinner and considerably dryer. This can lead to less natural protection from the sun, and without the proper use of sunscreen, potentially skin cancer. Additionally, males who are experiencing andropause

Although the reduction of testosterone may be gradual, andropause most definitely affects the health and appearance of men’s skin. In conjunction with increased sun protection, older men will likely need to introduce moisturizer into their skin care regimen and change some habits.

they interact with one another contribute to regulating almost every system and function in the body. As the body’s largest organ, the skin is also affected by the pronounced change in hormone levels that accompanies andropause. When males go through puberty in their early teens, there is a dramatic increase in the hormones produced by the testes. This surge of hormones triggers changes, such as the growth of body hair, deepening of the voice and maturation of the reproductive organs. In addition to these changes, the hormonal surge during puberty increases sebum production, which can lead to clogged pores and frequent acne. On the other hand, when a man experiences a steep drop in testosterone during the onset of andropause, his skin may become dry, rough and cracked because of reduced sebum production—a necessary component to the maintenance of skin’s moisture, balance and tone. In addition to impacting the quality of the epidermis, reducing androgen hormones also affects collagen production. As a man ages and his testosterone levels decrease, the reduced amount of collagen can produce wrinkles, sagging skin and an overall aged appearance. For men experiencing considerable drops in testosterone, especially at a young age, the accompanying change in the health and appearance of their skin may have a profound effect on their self-esteem.

and receiving chemotherapy or radiation treatment for any type of cancer are more at risk for skin complications. Diligently using a broad spectrum sunscreen to avoid the absorption of ultraviolet (UV) rays and working with a dermatologist specializing in cancer treatment helps to mitigate these concerns. When treating older males, it is important to attain an accurate and full health profile, which includes questioning the patient about potential hormonal reasons for their skin problems. Confirming or ruling out andropause as a contributing factor allows the professional to design a treatment plan more specific to the patient’s individual needs, and more likely to achieve results.

Preventative skin care before the onset of andropause Andropause may be inevitable for some, but encouraging men to adopt a preventative skin care routine before onset may help reduce skin complications. It is known that men differ greatly from women in their attention to and adoption of skin care in general. However, this is a population at risk. Understanding the psychological and buying patterns of men can help skin care professionals and product formulators to continues

BY CYNTHIA PRICE, M.D. August 2013 • Les Nouvelles Esthétiques & Spa

www.LNEONLINE.com • Page 45

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assess and better meet the needs of the male market. One of the main areas of focus for any skin care professional working with men should be sun protection. Men are typically not as attentive to the task of protecting themselves from the sun’s UV rays. As a result, men experience a higher rate of skin cancer than women,

including potentially deadly melanoma. Routine unprotected skin exposure, in addition to hormonal changes that provide less skin durability during andropause, can increase the risk of skin cancer. Educating men on the importance of sun protection early in life can greatly reduce the incidence of skin cancer that may manifest as they age.

When addressing male patients, skin care professionals should make a concerted effort to explain the vital importance of sun protection and routine skin maintenance. To have the best chance of avoiding skin damage and potentially cancer, offer easy-to-follow directions, such as avoiding midday sun exposure and regularly using broad spectrum sunscreen, with guidance on application techniques and reapplication frequency. Additionally, suggesting routine full body skin examinations allows for early detection of potential concerns and provides the best chance for long-term skin health. Although the reduction of testosterone may be gradual, andropause most definitely affects the health and appearance of men’s skin. In conjunction with increased sun protection, older men will likely need to introduce moisturizer into their skin care regimen and change some habits. They must stop washing with harsh cleansers or using alcohol-based aftershaves, as these will no longer be appropriate for their increasingly dry skin. With the help of a dermatologist or skin care professional, men can keep their skin healthy and youthful looking, even later in life. n Cynthia Price, M.D. is a boardcertified, fellowship-trained pediatric dermatologist and pediatrician practicing out of Scottsdale, AZ. She specializes in adult, pediatric, surgical and cosmetic dermatology. Dr. Price is a fellow of the American Academy of Dermatology and the American Academy of Pediatrics. She is also a member of the American Society for Dermatologic Surgery, the Society for Pediatric Dermatology, the Women’s Dermatology Society, the Phoenix Dermatology Society and the American Medical Association.

Say you saw it in LNE & Spa and circle #183 on reader service card

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BETTER BALANCE The Even Out Brightening Pigment Corrector from HydroPeptide™ blocks melanin pathways and safely fades age spots, sun damage, acne scars and pregnancy mask with five corrective skin brighteners. The patented Beta White peptide and Chromabright are included as safe and effective alternatives to hydroquinone in this serum designed to break up sun spots and other types of hyperpigmentation. The formula fades imperfections and supports a more uniform skin tone by exfoliating, reducing inflammation and extending cells’ life spans, says the company. A healthy dose of antioxidants wards off future dermal damage. www.hydropeptide.com 800.932.9873

Male clients with oily skin can benefit from the Extrem’ Peel from Provence Cosmetics. Formulated with fruit enzymes and natural salicylic acid, this peel is an effective treatment for normal to oily skin that prevents pores from clogging up, allowing room for new cell growth, says the company. It clears lifeless cells without abrasive action and provides an instant smoothing result on the skin’s surface, making imperfections less noticeable and resulting in a more youthful glow. www.provencecosmetics.com 877.700.7775

CLEAN AND CLEAR The Facial Cleanser for Men from Lady Burd® is a gentle, oil free cleanser that deep cleans pores and rids them of excess dirt, says the company. Formulated with moisturizing plant extracts, it leaves skin soft and smooth. www.ladyburd.com 800.345.3448

SKINNEWS

RADIANT CLARITY

SKIN CARE PRODUCTS AND TREATMENTS MORE NEWS August 2013 • Les Nouvelles Esthétiques & Spa

www.LNEONLINE.com • Page 47

SKINNEWS

PORE-FECTION!

SKIN CARE PRODUCTS AND TREATMENTS

The Gentle Pore Cleansing Gel from Tecniche™ effectively utilizes two powerhouse ingredients to help rid sensitive, acneic skin of acne and excess sebum production. It is uniquely formulated with a low dose of 2% salicylic acid in order to gently clear away oil and debris without stripping the skin of valuable, healthy nutrients. Daily use of the gel improves the appearance of skin by reducing pore size and refining skin tone, says the company. www.tecniche.com 303.639.1101

BRIGHTEN UP! The JF Aesthetic Weekly Mini-Peel Brightener Lite™ by The Few Institute is a weekly at-home skin treatment that aids in cell turnover and leaves skin instantly brightened. The Weekly MiniPeel Brightener Lite contains phytic, lactic and azelaic acids, and is suitable for all skin types. It helps to create a clear and even complexion for more youthful looking, radiant and supple skin, says the company. www.tfiskinsuite.com

ACNE ERADICATOR ClarityMD from Envy Medical is a fast acting formula that is clinically proven to reduce acne by 59 percent in just seven days, and over 90 percent in 14 days, says the company. ClarityMD is an easy to use system that combines the power of the Deep Pore Cleanser and Clarifying Gel to heal acne in two simple steps. It works without peeling, dryness and redness. www.envymedical.com 888.848.3633

BOTANICAL BLEND The Blind Barber Wild Watermint Gin Facial Cleanser is gentle enough for daily use, but strong enough to remove excess dirt and oil so pores don’t get clogged when shaving, says the company. It infuses skin with natural hydrating agents and botanical extracts such as juniper berry from gin, which helps fight acne breakouts and leaves skin cool and fresh. www.blindbarber.com

Page 48 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

Say you saw it in LNE & Spa and circle #270

SKINNEWS

HYDRATING HELP

SKIN CARE PRODUCTS AND TREATMENTS

Mend Skin from men’s skin care line R. Cooper is a 10% glycolic toner, highly effective at removing impurities and hard water residue. It leaves a thin layer of pharmaceutical grade glycolic acid, so skin feels soft, smooth and hydrated. Consistent use of glycolic acid results in improved clarity, texture and tone of skin, says the company. www.getrcooper.com 619.630.0383

CIRCULATION BOOSTER The Beta 10 Masque from Dermaesthetics is formulated for poor skin circulation. It promotes circulation while disinfecting the top layers of the skin, alleviating yellow tone and stagnant skin cells. In addition, the mask encourages the firming and even toning of the skin. Hydrolyzed wheat protein and several vitamins in the mask naturally repair and refresh the skin. Allantoin soothes and reduces irritation while eliminating dry and cracking skin. Enhanced with vitamins A, E, F, B1 and B2, the mask moisturizes with hyaluronic acid and ensures a healthier natural cellular regeneration process, says the company. www.dermaestheticsusa.com 213.545.1266

TURN BACK THE CLOCK The Collagen Eye Defense from Control Corrective Skincare Systems® is a lightweight, moisturizing eye cream designed to treat fine lines, uneven skin texture and other signs of aging, says the company. It is packed with antioxidants, botanicals and lipids that gently plump surface dehydration and fine lines, enhance skin flexibility and improve texture. www.controlcorrective.com 866.290.4290

PREMIUM PROTECTION Tao of Man Daily Skin Defense, distributed by Universal Companies, is an all natural cleanser, moisturizer and aftershave for every man. The lightweight serum combines a proprietary blend of antioxidant herbs, hyaluronic acid, aloe vera and vitamin E to remove impurities, combat irritation and defy signs of aging, says the company. This highly active formula is available in professional size, locker room size and retail size. www.UniversalCompanies.com 800.558.5571

Page 50 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

spa

what a man wants

photo: Auremar/Shutterstock.com

by Robert Sachs

AN ARTICLE ON STRESS THAT was recently published in the online journal of the American Psychological Association (APA) focused on the differences between men and women in their perception and expression of stress, and how they cope with it. Not surprisingly, it was evident in almost every distinction drawn that men report being far less stressed than women. Furthermore, the things men do to relieve their stress are not defined in terms of their benefits. Of course, it would not be difficult to use the common cultural vernacular and stereotypes to explain this behavior. But this does not necessarily offer solutions and possible ways for spas to reach out to a demographic that needs as much stress reduction as women, and who make up the larger percentage of the spa-going population. Let me begin with what is possibly the most basic concept that Westerners are familiar with when it comes to males and females in oriental vernacular: YIN and YANG. At their most theoretical, these terms refer to expanding and contracting forces of nature—forces that cannot exist by themselves, but are always complementary. Oriental medical theory teaches that both of these forces are within all of us, making up our organs and bodies. The theory can get quite complex and August 2013 • Les Nouvelles Esthétiques & Spa

happens at many levels. In a nutshell, if there is a predominance of or a stronger display of a YANG influence, we present to the world a male body. If there is more YIN influence, we see a female body. In Ayurvedic terms, YIN is associated with KAPHA, and thus is dominated by the elements of earth and water from the Five Element Theory common to all these systems. More closely connected to the female principle, this explains why we refer to “Mother Earth.” YANG in Ayurveda is PITTA, a combination of fire and water, the elements associated with action and transformation, and function in our body as such. This is more in keeping with masculine energy. Seen in this way, is it any wonder why women more easily ask and respond to the question, “How are you feeling?” Men, on the other hand, more easily ask and respond to the question, “What do you need?” or “What can I do for you?” Thus, women are more natural at being, and men are more natural at doing. At the same time, each of us wants to feel complete and balanced. Thus, whether we say it or not, or whether or not we know how to effectively reach out, deep down we have a sense of what we need. Women seek action. Men seek wisdom. Translate this into the world of spas. Women will be more adventurous and try new therapies. They will be the leaders in bringing their partner to a class. They will seek the changes. On the other hand, men who are the doers will be more likely to seek out treatments that are pampering. They can especially let go if they feel that their therapist is wise/knowledgeable, regardless of whether they are male or female. Women are more likely than men to report their stress, and the fact that they

are less resistant to change. The simple fact is that neither our current dominant health care model or our modern hustle and bustle culture encourage us to properly look at how our lifestyle can hinder or help us with our stress. In the context of a spa, a well-respected expert talking one to one and giving personal, individualized encouragement will be more impactful to a man. The male energy and principle is associated with skillful means or action. Female energy is associated with wisdom. We act effectively in our world when we have both. If skillful means having no wisdom, it can be either domineering or relentlessly immature. Thus we see the typical archetypes of the authoritarian mate, or the man who does not care to be bothered with the messiness of life, always wanting to play with his toys. We now live in a culture and time when most men know better. They want to be good partners on all levels. They want to excel in their work and play. They want to be protectors for their families and communities. Marketing spa services to men should focus on more than just reducing their stress. It should be about improving their performance. Nurture them, give them space and teach them about lifestyle changes. Educate them by explaining how what you are doing will improve their work life, home life and overall vitality. Make a personal connection. Where so many of the roles that were once considered exclusively male or female are now shared, a man’s identity and masculine prowess are given far less attention. Honoring and caring for males in the spa will not only serve men, but also the families and communities they are part of. n Robert Sachs is a counselor, licensed massage therapist and educator. He is the author of Tibetan Ayurveda: Health Secrets From the Roof of the World and coauthor with Melanie Sachs of Ayurvedic Spa. Visit Sachs’ website at www.DiamondWayAyurveda.com, email him at ayurveda8@earthlink.net, call him at 866.303.3321 or phone/fax him at 805.543.9291. www.LNEONLINE.com • Page 51

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1. Organic Soothing Gel 12 DR. ALKAITIS www.alkaitis.com

4. Oxygen Mist LABELLE www.labelledayspas.com

7. O2 Calming Gel LE MIEUX www.lemieuxcosmetics.com19

2. Cool Aid 13 SIRCUIT COSMECEUTICALS www.sircuitskin.com

5. Age Fighter Cream SPF 15 CHRISTINA www.christina-cosmeceuticals.com

8. Black Currant Mud 11 Mask ŸUM GOURMET SKINCARE www.yumskincare.com

6. Purifying Glycolic Cleanser DERMAESTHETICS www.dermaestheticsusa.com

9. Hydrant Stabilizer CONTROL CORRECTIVE www.controlcorrective.com

3. ULTRA HEMP ADVANCED REJUVENATING CONCEPTS 15 www.arcskincare.com

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10. Get Even Exfoliating Cleanser 13MINDFUL MINERALS 14 www.mindfulminerals.com

13. Deep & Clear Cleanser DERMAWARE www.dermaware.com

16. Black Exfoliating Wash ILIKE ORGANIC SKIN CARE www.szepelet.com

11. Enzyme Mask 14SAIAN www.saian.net

14. Alcohol Free Freshener NATURE PURE www.naturepure.com

17. Anti-Wrinkle Repair & Prevent Treatment HYDROPEPTIDE www.hydropeptide.com

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HYDRAFACIAL MD www.hydrafacial.com

August 2013 • Les Nouvelles Esthétiques & Spa

15. Botox-Like Instant Lifting Ampoule Serum BIO FRANCE LAB www.biofrancelab.com

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5. Aloe & Calendula Calming Mist CIRCADIA BY DR. PUGLIESE www.circadia.com

9. Eau de Parfum 18 15 EMESHEL www.emeshel.com

2. Citrus Soothing Pre-Shave Oil LATHER 13 www.lather.com

6. SHAVE SON FOR MEN www.sonformen.com

10. Scalp Therapy HLCC SCRIPTS 20 www.hlcconline.com

3. Complex VI Hydrating Serum 14 RA FOR MEN www.ramethod.com

7. Gloss Essential Bath and Body Oil 12 11. Neck, Chest & Hand Repair AUTHENTIC SKIN REMEDIES SKINCEUTICALS www.authenticskinremedies.com www.skinceuticals.com

1. Dossage 8 For Him DOSSAGE www.dossage.com

4. H\E Facial Brush JANE IREDALE www.janeiredale.com

8. Liftactiv Serum 10 VICHY www.vichyusa.com

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12. Organic Infused Glow Bronzer AFTERGLOW COSMETICS www.afterglowcosmetics.com

15. Eucalyptus Lip Drench BODY DRENCH www.bodydrench.com

13. Restorative Eye Complex IS CLINICAL www.isclinical.com

16. Lashes LTD SKIN BLENDS www.skinblends.com

14. Peppermint AntiInflammatory Decongestant DERMASWISS www.dermaswiss.com

17. eyeSlices Professional EYE SLICES www.eyeslicesusa.com

18. Lash 19 Accelerator COMPLETE LASH www.completelash.com 20 19. Skin Perfector Redness Reducing Primer DERMABLEND www.dermablend.com 20. Hair Fibers HAIRMAX www.hairmax.com

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BODYPRO 50 www.bodypro50.com 2. 15Heavy Doody POO~POURRI www.poopourri.com 3. Body Oil KNEIPP www.kneippus.com

4. Pear & Poppy Seed Microderm Polisher ÉMINENCE ORGANIC SKIN CARE www.eminenceorganics.com 5. Clarisonic PRO for Face and Body CLARISONIC www.clarisonic.com 6. Heat Pack HOTSHOTZ www.hotshotzheat.com

7. Image Trial/Travel Kit IMAGE SKINCARE 12 www.imageskincare.com 8. Total Wash Face & Body Cleanser PCA SKIN www.pcaskin.com 9. Face Wash ÊSHAVE www.eshave.com

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background photo: Yiannis Papadimitriou/Shutterstock.com

10. Massage Cream LUCRÊCE PHYSICIANS’ AESTHETIC RESEARCH www.lucrece.com

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11. Clay4Sport CLAYSPRAY www.clayspray.com 12. Harmonized H20 OSMOSIS SKINCARE www.osmosisskincare.com

14. Omega 3 20 11 DERMAMED SOLUTIONS www.dermamedsolutions.com

12Essential Oil Sugar Scrub 15. DOREY AROMATHERAPY www.doreyaromatherapy.com

16. Detoxifying Cleansing Gel PHYTOMER www.phytomer.com 14 August 2013 • Les Nouvelles Esthétiques & Spa

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13. Cool Therapy 18 SOMBRA www.sombrausa.com

17. Handheld 19 12Massager BODY INNOVATIONS www.body_innovate.com 20

18. Muscle Rub for Men LADYBURD www.ladyburd.com

19. Aloe Foot & Callus Rub SET-N-ME-FREE www.set-n-me-free.com 15

www.LNEONLINE.com • Page 57

ARE YOU BEING

DOSED

WITHOUT KNOWING?

Occupational hazards The field of massage therapy has many occupational hazards. We must be careful about our body mechanics so we don’t hurt our back; we must learn how to use our forearms once in awhile so we don’t hurt our thumbs; and we must take excellent care of our skin, especially our cuticles, so that we don’t run the risk of picking up infections from our clients. Now a new occupational hazard has entered our profession: topically applied hormones.

Imagine this Think about being midway through a session, massaging your client’s left adductor group. Your touch here appears to remind him of something, and he says, “Early this morning I applied a testosterone gel, and if my shoulder feels a

little sticky that is why.” Or your female guest may mention, “I just started using estrogen cream to help me with my hot flashes. It might feel a little tacky on my thigh.” Are we at risk for being “dosed” by the topical medications that our clients may (or may not) remember to tell us about? If drugs are meant to penetrate into our clients’ systems, what stops them from entering ours?

Transcutaneous absorption While healthy skin provides a natural barrier to the absorption of most materials any deeper than the dermis, some topical medications can directly enter the circulatory capillaries that lie beneath. This is called transcutaneous absorption. Several factors influence transcutaneous absorption, including

BY RUTH WERNER the molecular size of the substance, whether or not it is paired with enhancer chemicals, and what kind of skin it is applied to. Areas where the skin is thin but has many hair follicles are especially penetrable. And of course any compromised skin that is affected by dryness, eczema, psoriasis or other conditions is vulnerable because the epidermis may not provide a complete seal. Fortunately for massage therapists, the skin on the palms of the hands and fingertips—as long as it is intact and healthy—is not particularly susceptible to absorption: the epidermis is thick, and no hair follicles are present to allow materials access to our capillaries. The skin on our forearms is constructed differently, however, so we must be cognizant of the risks we undertake when we use this part of our body to perform massage.

Page 58 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

photo: Cristovao/Shutterstock.com

topical medications: what they mean for you

spa

Topical medications Medications applied to the skin can include prescription pain relievers, nicotine, nitroglycerin and many others. Topical applications have several advantages over oral drugs. They tend to have fewer side effects, they bypass the stomach and liver (which means they are both fast acting, and less connected to the risk of stomach damage and liver toxicity), and many people find them extremely convenient to use, which improves patient compliance. When the medication is given by way of a patch, it is easy to see this and avoid it during a massage session. But sometimes a cream is rubbed directly on the skin with no patch—which means that massage therapists have no visual cue that medication is present. This is particularly common with some hormone supplementation. Both men and women use topical hormone prepartions. Women usually use some combination of estrogen and progesterone, either for birth control or to ease the symptoms of perimenopause. Men sometimes use testosterone and related chemicals for general vitality and masculine qualities. Research shows that short-term exposure to another person’s hormone-treated skin can lead to measurable changes in blood tests, although no outward symptoms may be present. Even sunscreen can have some impact on hormone function. But prolonged exposure can lead to significant physical changes, especially for women. Children are also vulnerable to these effects, but they usually revert to normal when contact with the hormonetreated skin is ended. Patients receiving these medications are usually directed to cover the treated area and avoid skin-toskin contact with others; but not every patient will be conscientious about this.

Strategies for massage therapists In the best of all possible worlds, massage therapists will avoid being unintentionally exposed to topical medications, especially if there’s any chance that they could be pregnant. Obviously, this isn’t August 2013 • Les Nouvelles Esthétiques & Spa

Prolonged exposure can lead to significant physical changes, especially for women. Children are also vulnerable to these effects, but they usually revert to normal when contact with the hormone-treated skin is ended. always possible. Massage therapists can minimize their risk of unintentional dosing with topical medications by taking some simple common sense precautions: 1. When gathering information about a client’s medications and supplements, find out if topical medications are among the products they use. 2. If your client does use topical medications—prescription or over-the-counter—find out how recently each dose was applied. A general rule is that the more time that has passed since a medication has been applied, the safer the area is to receive touch. 3. As much as possible, avoid directly touching any recently treated areas, keeping a distance of several inches. 4. Thoroughly wash your hands and forearms immediately after every session. 5. For a variety of reasons, including the possibility that absorbable chemicals may be present on their client’s skin, some massage therapists prefer to use gloves. This strategy has some pitfalls: latex gloves are highly allergenic; nitrile gloves are much less allergenic but break down with time; and of course many clients want to receive massage specifically because they value direct skin-to-skin contact. Clients who use topical medications should be able to receive massage. Acci dental exposure to these substances is a small but important risk for massage therapists to be aware of. Fortunately, that risk can easily be managed by taking simple precautions—so get to work! n The original material for this article was written with help from Annie Morien, Ph.D., a licensed massage therapist and physician assistant with a specialty in dermatology and physiology. Contact her at dr.annie@yourCEplace.com.

Selected references 1. P.M. Elias and R. Ghadially, “The Aged Epidermal Permeability Barrier: basis for functional abnormalities,” Clinics in Geriatric Medicine 18, no. 1 (2002): 103–20. 2. J. Stahlman et al., “Serum Testos terone Levels In Non-Dosed Females After Secondary Exposure To 1.62% Testos terone Gel: Effects Of Clothing Barrier On Testosterone Absorption,” Current Medical Research & Opinion 28, no. 2 (2012): 291–301. 3. W. de ronde, “Hyperandrogenism After Transfer Of Topical Testosterone Gel: case report and review of published and unpublished studies,” Human Reproduction 24, no. 2 (2009): 425-8. 4. R.J. Schumacher et al., “The Effects Of Skin-To-Skin Contact, Application Site Washing, and Sunscreen Use On The Pharmacokinetics Of Estradiol From A Metered-Dose Transdermal Spray,” Menopause 16, no. 1 (2009): 177–83. 5. S.L. Franklin, “Effects Of Uninten tional Exposure Of Children To Com pounded Transdermal Sex Hormone Thera py,” Pediatric Endocrinology Reviews 8, no. 3 (2011): 208–12.

Ruth Werner is a writer and National Certification Board for Therapeutic Massage and Bodywork approved provider of continuing education for massage therapists. She wrote A Massage Therapist’s Guide to Pathology, now in its fifth edition. Werner currently serves as president of the Massage Therapy Foundation, a philanthropic organization dedicated to advancing the knowledge and practice of massage therapy by supporting scientific research, education and community service. Contact her at werner87@peak.net. www.LNEONLINE.com • Page 59

spa|shingles AN ESTIMATED 1 MILLION AMER icans suffer from shingles every year. Shingles (also termed herpes zoster) is a very common painful, blistering viral rash. Shingles are caused by reactivation of the chickenpox virus. It tends to occur in people who have been infected with the chickenpox at some point in their lives. Symptoms usually start as a unilateral pain, followed by burning or tingling, and finally becoming a blistering rash (similar in appearance to the chicken pox), extending in a local pattern in the distribution of nerves. The most common areas of the body affected by shingles include the face, abdomen, back, buttocks and chest. The rash begins to clear after the blisters break and dry into scabs, usually within two to three weeks. Permanent pigmentation and scarring may also occur. More severe side effects may include another attack of shingles in the future, blindness, deafness, sepsis and even Ramsay Hunt syndrome. The virus can lie dormant in the nerve roots near the spinal cord or face. When a person’s immunity to the chickenpox virus is diminished or the immune system in general is weakened, there is an opportunity for the virus to reactivate by inflaming the nerve, resulting in shingles. It is most common in persons that are 60 and over, but can occur at any age. It is usually not contagious to those who have had chickenpox. It may, however, cause problems in pregnant women, infants, individuals with compromised immune systems or those who have never had chicken pox. In 2006, the FDA approved the shingles vaccine, traditionally given to those 60 and older. If a person receives the vaccine at that age, the rate

shingles typically appear first on the torso

of shingles occurrence drops by close to 50 percent. There is no cure for shingles, but the severity and duration of an attack will be reduced if one starts taking anti-viral medicines right away. With all those statistics and scary side effects out of the way, how do we in the skin care industry treat these individuals? “Do no harm” and sanitation are going to play an important part of having someone in the spa environment. There is a possibility of transmission of the virus by touching blisters or the fluid contained in them. As skin care experts, we want to protect both our clients and ourselves from transferring the virus. There is a possibility that our clients will develop other bacterial skin infections as well, which may be something worth adding to the intake form. The occurrence of shingles is growing, especially in health-challenged clients, including individuals with diseases such as diabetes, cancer and lupus. Shingles are not caused by stress, as the shingles virus is already in the body. However, stress wears away at the immune system, attacking it’s ability to defend the body against all kinds of illnesses. There are a variety of stressful situations that can damage the immune

system. This is where massage can play a part in reducing stress. Do not massage the outbreak area until after the blisters disappear. Make sure to apply light pressure since the nerves and skin can be hypersensitive. Use a light organic oil (jojoba oil is a good choice). Massage can be performed in areas without an outbreak. This may actually reduce stress levels. Always remember to wear gloves. There is no cure for shingles, but the severity of the attack can be tremendously reduced if the client starts taking antiviral meds within the first 48 to 72 hours of symptoms. A physician needs to prescribe the medications; however we can provide the clients with some retail items and options to soothe and reduce the rashes. Suggest home options like applying cool wet compresses that will help reduce the pain, changing linens frequently and refraining from reusing contaminated items. Teaching them to use gentle cosmecueticals during this time as well as non-harsh scrubs and acids will also calm skin. Anyone with rashes, blisters and inflammation can also benefit from home care powder that includes ingredients like white willow bark, calamine, allantoin, boswelia serrata and D-Beta glucan. A powder that can be brushed on dry or made into a paste can help dry up blisters. The occurrence of shingles is growing, especially with health-challenged clients that have diabetes, cancer and lupus. With these diseases on the upswing, it would be wise to add them to the intake form. By knowing these facts prior to providing a treatment, we can offer a safe environment for our clients, and protect ourselves from the transmission of shingles. n Kris Campbell is CEO and a formulator for Tecniche, a skin care line dedicated to sensitive skin. She is a certified oncology esthetician, and works with Morag Currin to address the skin concerns of clients who are undergoing cancer treatments. Campbell trains professionals, writes for trade publications and speaks at industry events about conditions faced by people with health challenged skin.

Page 60 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

photos: Shutterstock.com

by Kris Campbell

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INFLAMMATION, SORE MUSCLES AND THE MALE GUEST RELIEF. SO MANY CLIENTS ARE looking for it. Relief from pain, inflamed muscles, backaches, arthritis ... relief from skin irritation and sensitivity. Relief, please! Essential oils offer relief. Aromatherapy is a solution to your guests’ requests for relief, with many essential oils to choose from and a diverse range of application methods. This is especially relevant to the special inflammatory circumstances experienced by your male guest.

Pain and Inflammation The inflammatory response is one of the body’s nonspecific internal systems of defense. The combined effect involves vasodilation, increased permeability of the blood vessels and a host of other immune responses to injury and parasitic invasion. Pain is the messenger alerting us to tissue-damaging stimuli or injury that is channeled through free nerve endings called nociceptors.

Both pain and inflammation are necessary to maintain the health of the individual. Chronic pain and inflammation are signs that the body is diseased or out of balance, which is often caused by stress, dietary and/or lifestyle factors. There are also environmental and socially related causes. Chronic inflammation is related to what is often called civilization diseases, which include cancers and auto-immune disease. Internal

Page 62 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

photo: Blend Images/Shutterstock.com

RELIEVE STRAIN AND PAIN WITH ESSENTIAL OIL

spa inflammation becomes visible in the form of skin imbalances.

Analgesic and antiinflammatory properties of essential oils Essential oils have a long and successful history of use for the reduction and elimination of pain and inflammation. The smell of menthol, camphor and methyl salicylate, all compounds found in essential oils, is familiar due to widely used pain relieving lotions, rubs and creams, providing the odors of many popular pain relieving brands. Clove is a familiar odor in dentistry due to its use as an analgesic, along with its powerful antiseptic action.

The inflammatory response Studies have found that essential oils have an ability to inhibit the immune triggers that induce inflammation and pain. Pain relievers can affect both peripheral and central neural pathways. It has been suggested that the analgesic essential oils affect both. In several studies, the inflammatory action of essential oils was shown to affect the production and inhibit the expression or formation of pro-inflammatory mediators.

photo: CGissemann/Shutterstock.com

Essential oils and their compounds for inflammation and pain Reports suggest that methyl eugenol (clove, cinnamon, bay laurel) and alphaterpineol (ravintsara, fir, MQV) might act as antinociceptive (pain blocking) agents. Countless studies have documented the anti-inflammatory action of sesquiterpene compounds such as humulene and caryophyllene found in several essential oils, including Helichrysum italicum, black pepper, copaiba, katrafay and ylang ylang. The list of anti-inflammatory and pain relieving essential oils is long and allows for some diversity in action and fragrance. The aldehyde compound citral, with a distinct lemon fragrance, is effective at reducing inflammation and pain. The essential oil of lemongrass, high in citral content, is an excellent choice for these conditions, as are the lemony alAugust 2013 • Les Nouvelles Esthétiques & Spa

dehyde containing essential oils of eucalyptus citriodora and citronella. If there is a lemon fragrance to an essential oil, that’s your clue to its use in analgesic and anti-inflammatory application. Methyl salicylate is a well-known pain reliever, and it is included in many over the counter lotions and balms. Wintergreen and birch are good essential oil sources of this compound. Methyl salicylate has a toxicity level, and these oils should be used with caution. The isolated compound is used in many sports rub remedies where there is a likelihood of abuse and over use. Methyl salicylate, when not isolated from the natural essential oil, is safe to use in low concentrations. Tea tree, an essential oil best known for its potent anti-infectious action, has been documented to reduce histamineinduced flare and wheals. Inflammatory allergy symptoms are also relieved by Cape chamomile (Eriocephalus punctulatus) and German chamomile (Matricaria recutita).

Inflammation, pain and the male guest Lifestyle, work, exercise and diet are often a cause of specific inflammation and the related symptoms of pain for the male client. Essential oils provide release and softening—a reduction of tension—to the muscles, as well as relieve a mind that is holding on too tight. This is an extreme benefit to the massage therapist working on the larger frame and more resistant muscle structure of the male physique. Rigidity reducing essential oils eliminate many minutes of work a therapist may do just getting the body to relax enough to begin the deeper, more effective work.

Men and inflammatory skin conditions Male lifestyle factors trigger facial skin conditions linked to inflammation, such as acne, rosacea, eczema and congestion. These conditions may be aggravated by excessive stress and dietary factors—which would include eating on the run—and work related environmental conditions. There are many essential oils that will

successfully and holistically treat these conditions, including those oils previously mentioned. A therapist that is well trained in aromatherapy will determine, as closely as possible, all holistic factors and choose the essential oils accordingly. Pre-blended essential oil formulas can also be purchased, and will likely contain an effective synergy that will, by default, impact many of the causes that produce inflammation of the face and skin. Essential oils can be combined for a more masculine aroma, and include Australian sandalwood, cedarwood, cistus, patchouly and vetiver. These oils have a deeper woody and earthy fragrance combined with anti-inflammatory and skin conditioning properties.

Men and exercise Some males have a tendency toward exercise routines that, though they may seem healthy, are actually a cause of stress and inflammation. The inflammatory response is a result of impact exercise, overexertion or a mentally aggressive approach—overachieving—to an exercise plan. These factors are not exclusive to the male guest. Running is a high impact exercise that many females also do. The impact develops internal inflammation and pain that is mostly apparent in hips and knees, though it can also be seen in the face as acne and sensitivity. Good analgesic essential oils used to reduce pain from muscle strain include the lemon scented oils with the addition of Litsea cubeba, ginger and elemi. A combination of pain relieving and antiinflammatory essential oils is excellent continues

clove essential oil has powerful antiseptic action

www.LNEONLINE.com • Page 63

spa|inflammation, sore muscles and the male guest

SOOTHING BATH Drops are added to a capful of non-fragranced soap or vodka before being added to the bath. Use half the drop amount listed below in a foot soak bowl. 8 katrafay 4 lemongrass 8 lavender 5 frankincense

products designed to reduce pain and inflammation for active lifestyles can be a great retail opportunity

Formulations for skin care

Blending and application of anti-inflammatory and pain relieving essential oils Essential oils have a variety of application methods. For pain and inflammation, topical application is the most appropriate and effective. MASSAGE/TOPICAL Essential oils are added to a “carrier” for topical application, which can be a vegetable oil, cream or lotion base. The area of application, the oils used and the therapeutic purpose will determine the total amount or percentage of essential oil used in the base carrier. An essential oil dilution can be as little as 0.5 percent in the carrier—that’s approximately three drops in a one ounce (30 ml) carrier. In a 30 ml container, two percent will be approximately 12 drops of essential oil, while 10 percent is approximately 60 drops. FACIAL CARE There are many therapeutic lotions, serums, creams and mask bases that are available for use with essential oils. Use your own experience or available recipes to customize your blend of essential oils, or buy pre-blended oils for your therapeutic focus. The essential oils for face care are best between 0.5 to 2.5 percent. This equates to approximately one to eight drops per half-ounce application.

BATH/SOAK Dilute 10 to 25 drops of essential oil in a large capful of vodka, whole milk or non-fragranced soap or shampoo base (with no essential oil). Add this mix to running water.

Formulas The following blends are calculated, by drops, for use in a one-ounce (30 ml) carrier base. The total percentage of essential oil to a one-ounce base is five percent. These can be used in a treatment or turned into exclusive personalized retail products to strengthen your brand identity.

ACNE/CONGESTED 3 cape chamomile 2 eucalyptus radiata 2 grapefruit 8 lavender MATURE/DRY/DAMAGED 4 australian sandalwood 4 carrot seed 4 geranium 3 helichrysum

SORE MUSCLE RELIEF 5 birch 10 katrafay 5 lavender 10 vetiver

SENSITIVE/ROSACEA 1 cedarwood 1 cistus 2 German chamomile 1 helichrysum 2 lavender n

ARTHRITIS AND JOINT PAIN 7 eucalyptus citriodora 5 black pepper 5 helichrysum 5 MQV 5 vetiver 3 clove

Jimm Harrison is an author, educator and consultant on essential oils and holistic health with more than 25 years of experience in the beauty industry. He has developed programs, workshops and aromatherapy certificate courses for esthetics, medispa and nutritional skin care. Harrison shares how to create the Essential Oil Natural Health and Medicine Kit at www.jimmharrison.com.

INFLAMMATION 3 ginger 5 eucalyptus smithii 5 helichrysum 4 vetiver 3 kunzea 7 katrafay

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photo: Neirfy/Shutterstock.com

for pre- and post-exercise application. Products designed to reduce pain and inflammation for active lifestyles can be a great retail opportunity.

The following skin care blends are calculated at 2.5 percent, added to an appropriate base. The sensitive skin formula is calculated to just above one percent of essential oil per ounce.

spa

business tips for owners

photo: Peshkova/Shutterstock.com

SOLUTIONS TO RUNNING A SUCCESSFUL SPA

Journey of an owner The journey to become a business owner has countless paths to success, and everyone’s road is clearly unique. First, understanding that all businesses share one thing in common is key. Whether your business sells products or offers services, businesses provide a solution. From dry skin relief to therapeutic massages, your business is the answer to a problem. Continuing your education, having knowledgeable staff, and keeping up to date with the trends in your field are the most important fac-

tors in keeping your business and your customers happy. Finally, having quality customer service and practicing effective procedures are, in my opinion, the best ways to generate a positive status throughout your community and within our industry.

Customer experience Separate yourself from the rest of your competition. Put yourself in the shoes of your customers and really comprehend their experience. When customcontinues

BY KYLE MASTRONARDO August 2013 • Les Nouvelles Esthétiques & Spa

www.LNEONLINE.com • Page 65

ers walk into your establishment or apply a product you represent, what is their reaction? That is an important question if you are relying on repeat business. Obtaining loyal customers for the nominal price of quality customer service will lower your customer acquisition cost and increase profit.

My second recommendation is to introduce a product line that offers a higher margin of profit than the traditional keystone rate. Yes, you may be selling a product that draws a demand and creates foot traffic, but are you in business to win a popularity contest or to make money? There are various costs incurred after purchasing retail products. Credit card fees, sales floor commission, insurance and shipping, to name a few. Earning a higher margin of profit on retailing product will help balance these expenses. Most companies have caught onto this, and are allowing for higher percentages to mark-up retail. There is always room for negotiating. Even if you

are shy and dread asking for a discount, browse the Internet! I challenge every vendor that I do business with; I ask to sample items or purchase overstock. My business is based in Florida, and we only have one season: beautiful weather. I am originally from Pennsylvania, where there are four seasons, including a very long winter. After the hot summer, you notice shelf displays and presentations change. Sunscreens, beach towels and sandals are replaced with hand warmers, hats and gloves. Adapt to the surroundings, and ask your vendors if they can offer any regional or seasonal specials.

Trends Your business should be open 365 days a year and 24 hours a day. Even as you turn the lights off and set the alarm, you can still be generating revenue. An online store is an additional revenue stream that is key for increasing sales. If the products and services are available at your brick and mortar, then they should be featured though your social media outlets. If you are not savvy about building a website yourself, a site can be constructed for you. I find providing knowledge and creative experiences through a blog is beneficial for devel-

Retail The cash flow of a small business owner is crucial, and it must be carefully calculated to avoid being in the red. When managing cash flow for retail merchandise, I strongly suggest developing relationships with companies that offer low order minimums. I find that many startups fill their shelves with more inventory than necessary. I am confident that the shelves only count for a small percentage of products onhand. Making the decision to work with companies that allow small opening orders helps free capital that would otherwise be tied up in inventory. Remember, cash is the oxygen for a business; without it, we do not survive.

Nardo’s Spa in Tampa, FL: photo courtesy of Nardo’s Spa

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photo: Goodluz/Shutterstock.com

OBTAINING LOYAL CUSTOMERS FOR THE NOMINAL PRICE OF QUALITY CUSTOMER SERVICE WILL LOWER YOUR CUSTOMER ACQUISITION COST AND INCREASE PROFIT.

spa|business tips for owners

oping a devoted following. Traditional storefront retail has slowly been fading away, and many factors other than e-commerce play a role. In the spa industry, you cannot replace the real life experience, however social media can direct you there. Offering extended services or incentives online and through mobile apps will help increase foot traffic at your place of business.

Sourcing Avoid third party promotional sites. I fell into this trap, and I call these customers the hopper-shoppers. These are the “deal junky” customers who will drive 45 minutes because they found a coupon online for 60 percent off. If you think they are coming back, think again. This type of customer does not tend to be loyal, and will bounce around looking for the next best deal in town—or state for that matter. After servicing several couponing customers, I quickly realized they do not buy anything for full price, and after splitting the sale with the third party website, there is very little money left in your pocket at the end of the day. Yes, some customers do not redeem their coupon, and one or two may come back if you offer an additional discount after their treatment ... but think about all the time and energy it took to obtain very few new customers. Your business will get recognized on their website that targets thousands of viewers. But, are you really targeting your demographic? I believe visiting a business center and arranging for your staff to offer complimentary five-minute massages will prove to be a better ROI. Better yet, offer a customer loyalty program for the business center. Finally, ship customer gifts! I have found that this amounts to a large percentage of retail sales. n Kyle Mastronardo is the president of Nardo’s Natural Organic Skincare and Nardo’s Spa in Tampa, FL. Raised in Philadelphia, PA, he is one of four brothers who established Nardo’s Natural.

After college, Mastronardo re l o c a t e d t o Florida to pursue his dream to become a business owne r. W i t h a p pearances on ABC’s Shark Tank and Good Morning America, Mastronardo’s business proves to be cutting-edge.

OFFERING EXTENDED SERVICES OR INCENTIVES ONLINE AND THROUGH MOBILE APPS WILL HELP INCREASE FOOT TRAFFIC AT YOUR PLACE OF BUSINESS.

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HAWAIIAN HEALING JOURNEY

SPANEWS

Gloria Coppola proudly presents her new book, Both Ends of the Rainbow, where she describes a healing journey that provides inspiration, courage and gifts to pursue one’s life path. Learn about Coppola’s spiritual journey and the history and lineage of lomilomi, and read a full description of a lomi session. Beautifully depicted photography guides the reader through the foundational strokes. www.gloriacoppola.com

BODY, EQUIPMENT AND SUPPLY PRODUCTS

ALL BUZZ, NO BITE! GiGi® No Sting Wax™ is the first of its kind to offer Kava Kava within the wax formula. Kava Kava is a natural numbing agent that helps relieve the pain and discomfort associated with hair removal when infused with wax, says the company. Designed for those with delicate or sensitive skin, the revolutionary new formula in GiGi No Sting Wax effectively removes all unwanted hair without discomfort. www.gigispa.com

COMPLETE COLLECTION

RETAIL KITS All over the world, btCocktail® retail kits are popping up thanks to a newly launched retail program from Bio-Therapeutic. The program features unique and exciting opportunities for spas and clinics to highlight and provide education on Bio-Therapeutic’s most popular product, the bt-Cocktail. Kits include the award-winning bt-Cocktail, sample brochures, window signs and shopping bags for use in retail display areas. www.bio-therapeutic.com 800.976.2544

Global Skin Solutions’ Razor Bump Shaving Kit contains a unique blend of shaving products. Together, they reduce the appearance of unsightly razor bumps, clear and prevent ingrown hairs, and calm irritation to prevent darkening of the bearded area. Products in the kit include a 2 oz. Bump Control Facial Cleansing Bar, a 4 oz. Bumps Begone, a 1 oz. Slo-Grow and a Shaving Brush. www.globalskin-solutions.com

Page 68 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

BARE THE BACK

Eco chic brand LI’TYA has introduced the new Men’s Shaving Range, consisting of the Australian Native Shave Soap for men, a soothing, highly effective blend of botanical and earth extracts, and the Australian Native Aftershave Oil. Both products are formulated with lemon eucalyptus essential oil and vitamin E. www.litya.com

EXOTIC SPEED WAXING Wax your clients away to an exotic land without stepping foot outside the spa! Leader in innovative hair removal products clean+easy® introduces new Argan Oil and Neroli Oil Roll-on Waxes so professionals can offer luxurious, beneficial services that help save time. The infused oils of argan and neroli moisturize skin and provide a smooth glide during application, making them an ultimate go-to formula for speed waxing. Argan oil hydrates and revitalizes the skin, while neroli oil stimulates cell regeneration and increases skin’s elasticity, says the company. Both waxes feature intoxicating aromas that provide an alluring escape for clients. www.cleanandeasyspa.com

August 2013 • Les Nouvelles Esthétiques & Spa

ERADICATE IRRITATION Plantae Powder from Tecniche™ is a powerful dermatologist-tested sensitive skin aid, formulated with an expert blend of eight botanical extracts, says the company. With fast-acting abilities, it quickly rescues skin from redness, irritation and itchiness. Plantae Powder also helps conceal redness and becomes a soothing mask when water is added to make a paste. It can be helpful for shingles. www.tecniche.com 303.639.1101

SPANEWS

SUPER SHAVE

Even after men achieve the perfectly toned body, they often struggle with back acne, another barrier to their confidence at the beach or pool. Offer them a formula that attacks blemishes and inflammation, and prevents the growth of acne-causing bacteria. The new Back Acne Treatment from glo-therapeutics is formulated with ingredients like spearmint oil and salicylic acid, and the 360 degree sprayer lightly mists any problem area to clear skin, says the company. www.gloprofessional.com 800.232.0398

www.LNEONLINE.com • Page 69

SOOTHING FINISHH

SPANEWS

The RASAGE PERFECT Alcohol-Free Soothing Aftershave from Phytomer Homme helps soothe razor burn from micro-cuts that result from shaving, says the company. Natural marine ingredients detoxify and bring freshness and radiance to the skin. Plant extracts and essential oils combine to bring a fresh scent that tones and purifies skin. www.phytomer.com 800.227.8051

LUXURIOUS LATHER The 6 Wave Body Sponge from My Konjac Sponge is an all natural sponge, made exclusively with the pure vegetable fiber taken from the root of konjac plant. The sponge is ideal for any type of skin, even the most sensitive, says the company. The excellent water retention and softness of the sponge enable it to generate more lather with less soap, and the 6-wave shape makes it easy to grip. www.MyKonjacSponge.com 312.493.6064

TIGHTEN AND TONE Myo Technologies, Inc. introduced Myotonology®, a patented microcurrent skin toning treatment for use by plastic surgeons, dermatologists and other medical professionals, medical spas, hospital-based programs and medical gyms. Myotonology systematically reduces the signs of aging by maintaining or increasing muscle tone in three ways: circulation, microcontraction and cerebral effect. The result is healthier, younger, more toned and refreshed skin through increased circulation, metabolism and hydration, says the company. The procedure takes up to 12 sessions, depending on the patient’s needs, with noticeably dramatic results after one session. www.myoinc.com 910.509.7192

SKIN SAVER The Model CCOL Light Therapy for Skin Rejuvenation from Caribbean Sun is a highly effective professional light therapy light box that uses LED lamps of specific wavelengths to enhance skin tones, increase collagen to promote elasticity, enhance cell renewal and minimize fine lines and wrinkles. At the same time it aids in the healing of wounds and greatly improves skin texture, says the company. www.caribsun.com 224.848.1808

Page 70 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

business

front desk sales force

photo: Tyler Olson/Shutterstock.com

by Dale Turner

WHAT COULD YOU DO WITH a five percent increase in your gross sales? Consider what an increase of 10 percent would do for you. How much stronger would your cash flow be if you boosted revenue by 20 percent? The opportunity is right in front of you, and the solution lies in your front desk. Your front desk presence can make or break your business. It is one of the most important hires you will make, and often, spa owners put the wrong person in that seat. We all like to see a smiling face when we enter an establishment, but in reality, that face represents an expense on your balance sheet. Wouldn’t it be nice if you could turn your expense into a revenue generator? Consider hiring a motivated salesperson to run your front desk. The results will pay dividends for you in several different areas. In a tight economy, it is difficult to grow revenue streams through service dollars alone. You need to develop retail sales to drive real growth. In the banking industry we call it “increasing the share of wallet.” Let’s face it, your clients are purchasing skin care products every day from someone, why shouldn’t it be you? You are the skin care expert and you have the knowledge to recommend the best solution for your clients’ skin. Does the “big box” retailer have a trained professional and licensed therapist on their staff? Stock products that support each service provider so they can maximize their salary and the treatments offered at your spa. Your front desk manager sees every customer as they leave your establishment. If they receive proper training, they will make sure that every client has the opportunity to go home with your products. August 2013 • Les Nouvelles Esthétiques & Spa

There are very sound business reasons behind a sales driven front desk. Research has shown that the most successful spas set a goal of selling $20 of retail for every $100 of services. That is money that you didn’t have to provide space for, set an appointment with or invest in advertising to drive into the salon. Better yet, you used existing resources (your front desk) to increase revenue. So the question is, what qualities should you look for when hiring your front desk staff?

Offer a tiered commission structure so that the more they sell, the higher rate of commission they get paid. 1. Personable and engaging. No one will purchase from a Negative Nelly. Your front desk person should not be afraid to talk to your clients! They should be able to ask for the business in an unassuming manor. The goal is not for every client to purchase retail, but rather for every client to have the opportunity to purchase retail products. 2. Money motivated. Pay your team commission for product sales. Offer a tiered commission structure so that the more they sell, the higher rate of commission they get paid. A truly skilled salesperson will quickly figure out how to maximize their commission, thus earning you more money. At Mary Turner’s Day Spa, a huge difference is seen in retail sales when the trained front desk

staff is working, as opposed to non-sales driven staff. The front desk sales force has been taught and instructed to refer to products and services. It is second nature to them. Do not hire people who are afraid of their own shadow. Great salespeople are natural communicators. These are the people that we say can sell ice to an eskimo—and they can! 3. Interested in fun. Retail sales are fun. You are making a difference in a client’s appearance and quality of life. Get people who celebrate success. Debbie Downer has no place at your front desk! By offering retail sales to your customers, you demonstrate that you care enough to offer your clients the best products on the market. By having them greeted by an engaged sales team, the client will develop more loyalty to you and your business. That is a win for everyone! n Dale Turner is a 25-year veteran of the financial services industry. He is a vice president and branch manager of a bank in New Castle, PA. Turner specializes in helping small business owners with their cash flow and investment needs. As a co-owner of Mary Turner Day Spa, he has helped build a lucrative, debt-free spa that is expanding its business. For business or financial questions, email Turner at daleturner125@msn.com. www.LNEONLINE.com • Page 71

by Greg Baldwin

business|marketing portfolio mediums for advertising your spa IF YOU HAVE OWNED A BUSINESS for any length of time, then you have, in one fashion or another, been advertising, even if by nothing more than word of mouth (which can be truly potent). Advertising is not an option. The only “con” that can exist is the absence of advertising. When you compare and contrast the various ad mediums, then the pros and cons can be an honest part of the conversation—but not when it comes to whether or not to advertise. Depending upon one’s point of view, advertising can be a “necessary evil,” a puzzle, a challenge, an “if I must” or any number of other colorful descriptive terms. At times, launching an ad campaign can feel like roulette … entirely hit or miss, leaving business owners to engage in a hunt and peck journey of first spending a few dollars here, then there in hopes of ultimately bringing in more dollars. The fact that the success or failure of any ad campaign is tied to multiple variables—which can vary themselves—can be maddening, which is why long term success in marketing your spa’s products and services requires patience and persistence. Patience, because you’ll be testing the various mediums and tracking response rates in search of the best value. Persistence, because steady marketing efforts yield a much better feel for your local market than “every now and then” efforts. If there were only one way to market your spa, then patience could take a hike. You would, however, still have to be persistent.

In employing the various ad mediums in search of real value, you will find over time (if you haven’t already) that to give your spa the best and most well rounded exposure is going to require diversification. To borrow verbiage from the investment world, you’ll have a diversified marketing portfolio. Whereas strategies come into play with investment portfolios—conservative, growth, aggressive—the same is also true for your marketing portfolio.

you advertise in the Yellow Pages, you get the benefit of exposure across multiple mediums—print, online and an excellent mobile app. When consumers find you on yp.com, they don’t just get your phone number, they also get the option of clicking on “more info,” which should include all of your spa’s information. The yp.com mobile app allows consumers to search by name or category, as well as for the cheapest nearby gas, and even

Don’t have a “mobile VIP club” yet? Build one. The response rates from text marketing efforts in the spa and salon industry are fantastic.

The difference here is that instead of deciding what mix of conservative/growth/ aggressive your portfolio will be, you will be deciding which ad mediums will make up each category. The following is my recommended spa marketing portfolio: Conservative: Yellow Pages (newspaper/magazine) Growth: Word of mouth, social media/blog Aggressive: Direct mail, text marketing, radio and television

The conservative I know what you’re thinking. The phone book? Really? But Yellow Pages has done an exceptional job of staying relevant by keeping up with technology. Today, when

deals and coupons. Yellow Pages helps you maintain that consistent presence that proves its value over time. Another option for the conservative portion is print media. I’m talking here about newspapers (and newspaper inserts), magazines and local shopping circulations. The Readership Institute at Northwestern University has conducted research that yielded the following: almost two thirds of magazine readers read for the advertisements, with as many as half reading to gain information on new brands. For newspapers, the advertising is one of the top five drivers of consumption. Print media is a staple for spas because it is a trusted medium by both advertisers and consumers. continues

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business|marketing portfolio

Tip: There are companies that focus on publications exclusively targeted to affluent neighborhoods. Do some research on the most affluent neighborhoods in your area and find out if any of them have a community specific newsletter. The reason: Affluent residents tend to have discretionary income and are more likely to be spa regulars, and these community specific publications offer highly targeted advertising.

Growth … For spas, word of mouth is a must. It’s likely that you have already gained new customers through word of mouth advertising. The reason you want to take a proactive approach in this area is the trust factor. We have all purchased some product or service based on the recommendation of a friend. When Sheila tells Sherri about her wonderful experience at your spa, Sherri’s receptivity to the message is high because Sheila isn’t selling, she’s sharing. Take an active approach in driving this activity. Reward your customers any time they send you new business with incentives such as free products or discounts on services. Next is social media. This force of enature is taking the marketing world by hurricane—and for good reason. Social media allows spa owners to interact with their patrons and prospects in ways that traditional methods of marketing simply do not afford. Take advantage of it. As a marketer of spa products and services, you can use Facebook, Twitter, Pinterest and Instagram to communicate in highly creative ways. Use these avenues not solely to “market,” but also to express yourself as an individual. Transparency is powerful and fosters intimacy. Also, BLOG. Here again, don’t just use the blog to promote, but to educate, inspire and share. Blogging offers a great opportunity to build in a sort of around the bend version of “value added.”

Tip: Facebook is interactive. Use it to poll your customers on a variety of topics, and in doing so gain valuable information.

Aggressive … Direct mail can be a great option for marketing spa products and services. While the investment amount can vary widely depending on the type of direct mail you choose, the results are easy to track. Direct mail—especially for spas— tends to generate a healthy redemption rate. Savvy Shopper and Clipper Magazine are great resources that can be utilized in a direct mail campaign to a highly specific target market with a comparably small investment on your part. The more expensive option is to take the independent route. However, designing your own newsletter, postcard or tri-fold brochure is still a legitimate option, especially when targeting specific communities as recipients.

Adding text marketing to your marketing portfolio Don’t have a “mobile VIP club” yet? Build one. The response rates from text marketing efforts in the spa and salon industry are fantastic. Consider that everybody that comes into your spa probably has a cell phone. We have become dependent on cell phones and cell phone technology, and thus text marketing allows you to put your message right in the palm of customers’ hands. It is permission based and highly targeted to customers who already know you and love your spa, which makes it highly efficient. You can use text marketing to drive traffic during your slower periods. The key is building the “mobile database,” and this is done by offering your customers an incentive to join—be it a chance to win something for free or a discount on a purchase. Keep in mind that you are not randomnly sending out texts; you are building your customer

base. You are starting off with your current client list and then cross promoting with another community business for referrals. For example, you can post this: “Text ‘relax’ to 12345 to get 15% off today’s purchase!” This database, once built, is a gold mine that you can return to again and again to drive traffic into your spa. Radio and television advertising are two forms of advertising that are highly seen and heard if time slots at peak hours are purchased. The downside is the expense. Don’t settle for a time slot where there are minimum viewers or listeners because of your budget. Make an appointment to have a meeting with the station’s representative to maximize your budget and exposure. Ask if there are additional opportunities to be featured, such as giving away a spa day to a radio listener during the morning rush hour. Whatever mediums you choose to market your spa, remember that diversification is key. Also, keep in mind that patience and persistence are necessities because the market is not always straightforward in the lessons it brings you. The expectation that a onetime advertisement is going to bring in tons of new customers is incorrect—regardless of the medium. It is consistent branding along with a dynamic message that continually brings in new clients. n Greg Baldwin is a graduate of the University of West Georgia with a BBA in marketing. With 15 years as a successful sales and marketing executive, he is currently bringing his broad knowledge base to the text marketing industry. To learn more about text marketing, contact Baldwin at greg.cmstext@gmail.com.

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FACE PERFECTION

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THE GOLD STANDARD OF

EXCELLENCE

photo: Andresr/Shutterstock.com

Begins with the Golden Rule for Servant Leadership

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business

BY JOSEPH MANDATO MARTIN LUTHER KING, JR. WAS THE SELF proclaimed “drum major of justice,” and the prolific voice of hope to millions of Americans. Yet upon his death, he requested that he be remembered only as someone who served a greater purpose than himself. Though his funeral marked a day of national mourning, his coffin was not an ornate casket transported by a stretch limousine, but rather a modest encasing that rested on top of a wood carriage powered by mules. He was humble until the end, and his convictions and courage earned him iconic status. His belief in passive resistance steadily encouraged the opposition to reach out in acceptance rather than contempt. Martin Luther King, Jr. chose the path of a servant leader, seeking to improve interaction and relationships by building equality and synergy, rather than supreme authority or control. Among the many lessons we can learn from men and women like Dr. King is the emerging truth that one does not have to be born with superior leadership talents to inspire. They simply have to choose what is best for others above what is best for themselves. Servant leaders come in all shapes, sizes and occupations. They lead small businesses and large corporations. They are missionaries and millionaires. Their best work includes the contributions of others, while those contributors produce their best work because of a true servant leader. A culture facilitated by servant leaders is one that aspires to achieve the highest standard of excellence, which is possible because that standard is clearly defined and everyone involved contributes their strengths to this gold standard. Organizations with servant leaders are comprised of collaborators who maintain a work environment of equality and respect versus the opposite mentality of “every man for himself” to achieve power and fame. In simple terms, a servant leader practices the Golden Rule: Treat others as you would like them to treat you. Servant leaders work beyond lip service about employee empowerment. They roll up their sleeves, place both hands to the grind and lend both ears to the mission of active listening. continues

August 2013 • Les Nouvelles Esthétiques & Spa

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empower every employee to work with “a servant’s heart,” and follow these directives: • • • • • • •

Follow The Golden Rule Adhere to the principles Treat others with respect Put others first Be egalitarian Demonstrate proactive customer service Embrace the Southwest Airlines family

A perfect match

Never be afraid to care. You don’t have all of the answers, and your teammates do not expect you to. What they value most is your confidence in their abilities and your decision to include them, support them and help them achieve! respect and a desire to help them succeed, employees don’t feel coerced to comply with policies for fear of losing their jobs. Instead, they show their appreciation by voluntarily helping the servant leader achieve the organization’s objectives. There is no question that healthy communication within an organization influences productivity and improves employee engagement. In fact, the world’s more proactive and profitable companies are well aware that employee engagement equals profit, as increasing staff productivity has a more profound effect on profits than anything else. Best Buy, for example, concluded that the value of a 0.1 percent increase in employee engagement at a particular store results in a $100,000 increase in revenue! Many studies have shown that organizations led by servant leaders achieve great efficiency, effectiveness and a very high rate of satisfaction from employees and customers. Servant leaders are involved in operations on a very personal level, and often hit the bullseye by delivering goods and services in sync with public demand. Southwest Airlines is a prime example. Continually increasing their market share in the airline industry, they have successfully created an attractive culture of fun, hard work and humility. As part of their mission, they

1. How am I serving my team and my community? 2. What is my posturing (attitude), and how can I consistently motivate my team to stamp out complacency? 3. How are we determining and utilizing the unique strengths of each team member? 4. How are we currently communicating? 5. Is there a forum to discuss challenges and ideas? 6. How can my goals as a servant leader align with those of my team? 7. What can we build together? Never be afraid to care. You don’t have all of the answers, and your teammates do not expect you to. What they value most is your confidence in their abilities and your decision to include them, support them and help them achieve! In return, you will discover that your successes are also theirs, and fulfillment resides in the process of working together. Like Martin Luther King, Jr., you have a dream—and as a servant leader, you realize that behind every extraordinary accomplishment are loyal supporters who help the servant leader achieve the impossible! n Joseph Mandato is president of Fortress Strategic Manage ment Group, including companies such as the award winning La Bella Spa and Eternia Luxe Science Skin Care. Mandato holds a master’s degree in disease prevention, and is currently engaged in doctoral work for business and organizational management. He is a published writer and speaker, and an advisory board member of Les Nouvelles Esthétiques & Spa.

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photo: Michael Jung/Shutterstock.com

They consistently respond to the needs of their team. A leader’s conscious decision to listen and respond positively to their coworkers and clients will always result in more effective communication and a greater desire from coworkers to reciprocate. When leaders approach their coworkers with

As a valued member of the skin care and spa industry, you realize that the very essence of your mission as a spa professional embodies service to others by directly contributing to their health, beauty and wellness needs. Simply stated, spa = service. Ironically (and unfortunately), many spas become victims to the “what’s in it for me” mentality, which spreads like wildfire among the ranks if not quickly contained. Staff members may feel overworked, underappreciated and stagnant. If they are dreaming of greener pastures outside of your walls, then the time has come to rediscover your purpose and define the roles and goals of your coworkers. Relevant questions include:

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Say you saw it in LNE & Spa and circle #110 on reader service card

evolution of Male Grooming Trends by Serena Rogers

Baxter Finley Barber & Shop in Los Angeles, CA; photo courtesy of Baxter Finley Barber & Shop

the gentleman BY SERENA ROGERS

Page 80 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

photo at right : J.D.S/Shutterstock.com

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gen·tle·man n. 1. A well-mannered and considerate man with high standards of proper behavior.

photo at right courtesy of Nika Consulting

Barber shop circa 1920s

August 2013 • Les Nouvelles Esthétiques & Spa

ITHIN THE PAST FEW YEARS, WE HAVE seen a re-emergence of the “gentleman.” In today’s terms, I am referring to the fashion conscious, well-tailored, carefully groomed and refined man who embraces his personal style and grooming. It has become perfectly acceptable for a man to openly admit he uses facial moisturizer. And it is no longer strange to see a man getting a manicure at the salon. As a result, bloggers and lifestyle observers focusing on men’s fashion, wellness, personal care and grooming are on the rise. While many people still believe that men get involved only with high-tech gadgets and endless stimulation, this is not the case. Just as men aren’t interested in ultra-feminine settings, they don’t always want to be in testosterone-fueled ones either. Justin Garcon is the founder of JustinGarcon.com, a premier digital space for learning about men’s apothecary products, essentials, special fashion items and accessories. He had this to say about the move toward a more refined gentleman and the key elements supporting this evolution: “We first noticed a shift in men’s fashion trends about 10 years ago with the emergence of the ‘metro-sexual’ male, as men started getting manicures, pedicures and facials on a regular basis. More and more men are taking pride in their appearance, and although it took several years, mainstream brands are now offering skin care products targeted specifically to men. We decided to use our online platform to focus on this and allow men out there to benefit from our experiences and product selections.” In general, male fashion trends are leaning toward more sophisticated looks of luxury, so it is only logical that grooming spaces follow suit. This is where redefining the male spa environment really begins. Men are looking for more cultured, calm places to escape the outside world and reconnect with friends while receiving their spa and grooming services. Beyond a clean shave, they are looking for results-oriented facial and body continues

www.LNEONLINE.com • Page 81

Baxter Finley Barber & Shop in Los Angeles, CA; photo courtesy of Baxter Finley Barber & Shop

treatments that support their new focus on appearance. When it comes down to it, men look for a spa experience that is very similar to what women desire. Throughout the industry, spas that cater to men are gaining momentum. Men’s spas are proliferating as more men are learning to appreciate the benefits. Euromonitor International, a leading market research firm, reports that the global men’s grooming industry has witnessed an average growth of around six percent over the past five years, and represents a large, untapped market. As the spa world slowly becomes more inclusive of men, product lines are developing gender neutral packaging instead of hyper-feminine or ultra-masculine designs and colors. Let’s be frank: Men’s skin is not all that different from women’s. A few years back, when the trend for “male” products and spaces emerged on the spa scene, the focus was hyper-differentiation. Now that’s changing, and companies are scaling back their “macho” approach and creating clean, modern spaces that appeal to a discerning and unisex clientele. With that in mind, it’s time to take a serious look at how we define, design, develop and market male spa environments. Keep it simple. Think James Bond, not Hulk Hogan! Shaken, not stirred please, garçon! n

Serena Rogers is the founder and managing director of Nika Consulting, Inc., a global consulting firm specializing in concept and brand development for spas. She has developed and managed boutique and luxury operations in North America, Asia and the Caribbean. Contact her at serena@nikaconsulting.ca or 866. 833.6452. Visit www.nikaconsulting.ca for more information. Say you saw it in LNE & Spa and circle #253 on reader service card

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PLANNING THE PEAK

BY DAVID SUZUKI

OPTIMIZING SKIN CARE strategic, consistent and upward trajectory training program, entering the beginning of the peak in mid-June should take an athlete through August before they plateau.

Cycles of life Everything in life is cyclical, from the weather to the calendar to the time in each day. We are truly “creatures of habit,” with the benchmarks of our day, week, month and year perpetually establishing our state of mind and forward direction. Monday signifies the beginning of a new workweek, mornings the beginning of a new day, and January 1st the beginning of a new year. Understanding the bookends of our available time in a day, week or year is crucially important to success in all facets of our life. It allows us to plan and make dynamic decisions

Page 84 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

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SINCE THE BEGINNING, MY YOUNGEST SON HAS been absolutely obsessed with baseball. Now, at age 11, he plays on three different teams. His pre-season training begins in early November, with the championship tournaments ending in late August. In short, each year he plays a 10 month season that includes over 100 games—and he would play another 100 if there were enough time to pull it off! As with every athlete, you have to be very careful with your training strategy, and fully understand the bookends of the season to ensure that you “peak” at the right time. Peaking too early leads to burnout, or at least a very flat plateau that is mentally discouraging, especially after playing your best for the season. Planning the peak begins with understanding and identifying the climax of the season, which is mid-June for this age of baseball players. With a

business

that have a profound impact on our success or lack thereof. Having the ability to fully prepare for a test, an important interview, a championship sports match or a business presentation will always allow for the highest possibility of success. Does it guarantee success? Never. At the same time, managing what is within in your control minimizes the variables and maximizes the likelihood of a positive outcome for any activity that you partake in.

Peak business Just like a little league baseball season, every business also has a “peak” time of year. Identifying this time frame, some businesses have multiple peaks throughout the year, and should always be the number one priority in your annual business planning meeting. All the calendar dynamics should be based around this time frame. During your peak time of business, you want your team to be at their optimal potential to maximize the given opportunities. This means that we do not do vacations during this time, we do not embark on menu changes at this time, and we are not hiring new team members at this time (if we can avoid it). Simply put, this is our time to “hit it out of the park!” Although all businesses are unique, one thing that is consistent for all of us is the calendar that we use. Seasons and holidays have a profound effect on the dynamics of our year. For example, November through December is notoriously the busiest time of the year for service providers across the board. Most consumers are preparing for the holiday season, which is filled with social events where they want to look and feel their best. This time of year is also the most common season for vacation requests by team members. Understanding this challenge, discussing it with your team and embracing a solution is the way forward. Discussing this with potential new team members before they are offered a position is the most proactive way to perpetually grow a successful team and maximize your business potential during peak seasons.

and the time when we implement them, are crucial to ensure that your business is at its peak performance at the right time. As with training an athlete, the process is perpetual, and must have a consistent and upward trajectory pace to ensure that we are building up to the peak.

Peak skin care prescriptions A true skin care consultation requires much more than understanding the layers of the skin, as the skin itself is only part of the equation. We must understand our client’s lifestyle and budget, as well as their personal definition of success. In short, we must understand who they are and what makes them tick. Their concerns and our concerns may be completely different. They may not know the first thing about skin care, but that does not mean that their concerns are meaningless. On the contrary, they are our clients, and our objective is to satisfy their concerns and improve their skin, all in one shot. Understanding our client’s lifestyle gives us a snapshot of what we can expect, which they will likely be able to do from a professional service standpoint, as well as at home every morning and evening. We all have our very meticulous clients, as well as those who will only do the bare minimum. continues

WE MUST UNDERSTAND OUR CLIENT’S LIFESTYLE AND BUDGET, AS WELL AS THEIR PERSONAL DEFINITION OF SUCCESS.

photo: Nosvos/Shutterstock.com

Building up the peak Once we understand the peak(s) of our year, we can put together a strategic and dynamic plan to ensure that our business and team are meticulously prepared to capture the growth opportunities when they are presented. This means that we must hire and scout new talent early in the season, giving ourselves ample time to interview, select and train new members for our team. We also must take this time to revisit our menu, services, pricing, cost of goods and the retail lines we are carrying. This is also the time to make decisions on what new skin care technology we will be adding to our repertoire for the coming year, and the dynamics of when we will obtain the equipment and applicable training. All of these decisions, August 2013 • Les Nouvelles Esthétiques & Spa

www.LNEONLINE.com • Page 85

business

with our client’s budget and lifestyle, we have the roadmap and directives to ensure that we are heading down the right pathway for each client’s unique definition of success. This gives us the input and information needed to create our professional prescriptions and home care regimen, as well as understand the dynamics of their lives.

Peak skin care dynamics

We have some who have very little time, and those who seem to have nothing but time! It is our job to make sure that we create solutions that work for every client by understanding their lifestyle. Budget is a scary subject that I rarely hear discussed during a consultation. Does it matter? Absolutely. If your solution is unaffordable for the client, you have given them no solution. If you are aware of their budget restrictions, you can spend more focal time prioritizing the absolute minimum technologies that should be used on them professionally, as well as the top key products that they should begin with when building their home skin care regimen. Just because a client does not have an endless budget does not mean that they do not want or deserve beautiful skin.

A unique definition of success Each of us is unique and one of a kind. Hence the reason why each one of us has a unique definition of success in our mind. Our job as a skin therapist is to listen, ask and then listen some more so that we can paint our client’s picture of success in detail. Once we understand how to do this, along

David Suzuki, president of BioTherapeutic, Inc., has been an active licensed member of the esthetics industry for more than 18 years. He is an authority on technology and regulatory issues, including FDA submission and acquisition. Suzuki serves as an advisor to institutions and state boards, writes for numerous industry publications and journals and conducts educational seminars and classes. E-mail him at dsuzuki@bio-therapeutic.com or visit www.bio-therapeutic.com.

Page 86 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

photo: Mihalec/Shutterstock.com

BUDGET IS A SCARY SUBJECT THAT I RARELY HEAR DISCUSSED DURING A CONSULTATION. DOES IT MATTER? ABSOLUTELY. IF YOUR SOLUTION IS UNAFFORDABLE FOR THE CLIENT, YOU HAVE GIVEN THEM NO SOLUTION.

A true consultation will provide us with a complete plan for today, next week, next month and throughout the year (yes, the year!). We need to understand everything that is going on in our client’s life so that we can strategically plan to have their skin in peak condition for their most special moments. It could be a class reunion, a daughter’s wedding, a son’s graduation or a year-end holiday party. We need to understand as much about their life as possible, and document it accordingly. If the special event is coming up in six weeks, I want to see them a minimum of four times before the special event. Budget restrictions? I will do mini services or offer a special price for the four services to make it happen for them. This is an important event, and my job is to make them look and feel their best! I am their coach, and as such I will motivate them to take the time to make this happen with the services prescribed and the home care regimen. If you do not do this, you will surely end up with a frantic request later to squeeze them in for a last-minute service the day before the event. We have all been in this position before, and it is not a good place to be. We are good at what we do; however, we also know that great looking skin is not achieved by one facial. Success is in the details. Having the ability to identify the peaks and dynamics of each year allows you to refine your details to an exact strategy that will champion your objectives in business and life. Identifying the peaks and dynamics of each client’s life allows you to refine and detail their unique professional and home care recommendations. This will bring their skin into its peak condition at the right time so that they can look their best when it matters most. n

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Page 88 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

business

IN PREVIOUS ARTICLES, WE DISCUSSED the importance of Person: Being responsible for your career and thinking in a long term direction. Perspective: Self reflection and self assessment as a means for establishing direction in the development of your career. Place: A company’s culture will make or break your work experience—you’ll want to do your very best in the right culture for you. Possibilities: Promotion may not be the best next step in your career— there are alternatives to consider. In this article we are highlighting the importance of having a Plan: actively working on a viable plan of action that can turn your career goals into realities. This is essential for successful career development. There are three key areas to address when creating your plan: • Alliances. Make connections with those who can help and support you. • Training and education. Gain expertise and necessary experience through education and/or training. • Development. Identify additional resources and take advantage of opportunities for acquiring new skills and pertinent information. Dorie Clark, the author of Define Your Brand,

Imagine Your Future wrote an article in the November 2012 Harvard Business Review and included this information: “The point isn’t to become a Machiavellian power monger; manipulating or using others will only hurt you in the long run. But if you take the time to build authentic relationships, improve your work skills and provide real value to others, it is possible to succeed at office politics with integrity. You can model the behavior of the best politicians: set clear goals, reach out to supports, build and exercise influence and then execute them relentlessly to achieve your ambitions. In short, you can devise a campaign plan for your career.” Clark suggests scoping out the direction you need to go with three simple steps: • Identify the skills acquired by others who have reached your career goal. • Determine what skills you can learn on your own. For the rest, figure out how long formal study will take. • Chart your skills development plan on your campaign calendar. continues

BY BRENDA K. HELPS AND LORI W. HUTCHINSON

www.LNEONLINE.com • Page 89

DON’T CHANGE CAREERS TO MAKE OTHER PEOPLE HAPPY. IT’S YOUR LIFE. YOU DESERVE TO FIND A NEW CAREER THAT FITS WHAT YOU NEED, VALUE AND CARE ABOUT.

The article “Eight Career-Change Disasters to Avoid at All Costs” by Annie Favreau, managing editor for insidejobs.com (a website that helps career changers and choosers discover strong career options and find the right education to make it happen) highlights eight change disasters to avoid: 1. Jumping into a new career to escape a bad job. Changing careers is a drastic reaction to a bad work situation. 2. Not doing your research. Block out at least 10 hours of dedicated research time to discover, brainstorm and research your full range of potential career matches. 3. Caving to outside pressure. Don’t change careers to make other people happy. It’s your life. You deserve to find a new career that fits what you need, value and care about. 4. Not investing in the right training. Going back to school without a strong focus can be a costly mistake, but the right education can be an investment in your future that pays big dividends. 5. Stressing out about following your passion. Pursuing a passion can be an invigorating reason to change careers. But don’t leave your job because you think your success depends on finding work you love 110 percent. 6. Ignoring passion altogether. If you have absolutely no “fire in your belly” for your new career area, you won’t be willing to put in the time and effort to build your skills and make a successful new start. 7. Focusing on the wrong measures of success. Define success for yourself and then go after a career that helps you achieve what you want. 8. Expecting change to happen right away. Successful switches take time, energy and concerted focus. We recommend these 10 action steps to do on your own to reach your goals in your career: 1. Take action to know yourself well. 2. Build strategic alliances and relationships. 3. Participate often in spa networking events. 4. Use spa associations’ resources and participate as an active member. 5. Be a lifelong learner; focus your strengths and commit to improving your weakest areas. 6. Be distinctively unique (in a positive way) in your current position—stand out by doing a better job and making a real difference through accomplishments that improve your department and ultimately the company. continues

Page 90 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

photo: Michael Jung /Shutterstock.com

business|developing your career

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business|developing your career

CREATING A PLAN AS IT RELATES TO YOUR CAREER ASPIRATIONS WILL HELP YOU IDENTIFY WHAT’S WORKING AND WHAT’S NOT WORKING, ALLOWING YOU TO TRACK YOUR SUCCESS, PRIORITIZE YOUR OBJECTIVES, ESTABLISH TOOLS AND TIMELINES AND MAKE ADJUSTMENTS AS YOU GO.

7. Leave your “comfort zone” and challenge yourself. 8. Select a role model to emulate and build a meaningful relationship. 9. Stay updated on trends in the spa world; research and be informed. 10. Make sure you have developed an impressive and well executed resume. Create a binder of accomplishments (including thank you letters, performance reviews, certificates, etc.), and keep it up to date. Creating a plan as it relates to your career aspirations will help you identify what’s working and what’s not working, allowing you to track your success, prioritize your objectives,

establish tools and timelines and make adjustments as you go. When it comes to your career, if you don’t know where the target is, you’ll never hit the mark! n Lori Hutchinson worked for 15 years in hospitality human resources management at three properties in California prior to founding Hutch inson Consulting in 1993. Hutchinson Consulting is a hospitality management recruitment firm. In 2012, Hutchinson founded OurSpaCommunity.com.

Brenda K. Helps has more than 20 years of experience in human resources in the hospitality and spa industries. She has held senior positions in human resources for Miraval, Rosewood Resorts and Fairmont Hotels & Resorts. Throughout her career, Helps has focused on recruitment and training, with an emphasis on career development for all levels of staff. She currently serves as an executive recruiter for Ventikos Associates.

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Page 94 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

business

MASCULINE MARKETING HOW TO ATTRACT AND KEEP MALE CLIENTS “DOING BUSINESS WITHOUT ADVERTISING is like winking at a girl in the dark. You know what you are doing but nobody else does.” This quote by Stuart Henderson Britt, author of the book Marketing Management and Administrative Action, is one that I absolutely love. This seems like the perfect tie-in when discussing marketing to male patients … those who are, after all, so proud of their ability to perfect their wink. Although marketing does include paid advertising, note that this is just one portion of what it takes to bring in and keep your male clients and patients. If you have been exclusively specializing and catering to your female demographic, you are losing out on half of the population. In recent years, studies have shown that men account for approximately 10 percent of the esthetic and cosmetic services industry. From increases in the purchases of eye cream to minimally and invasive surgical procedures, the number of men jumping in on the action is growing. From an advantage in the job market to a simple change in what’s seen as “socially acceptable,” they are changing, and it is time for you to take advantage of this.

Acquiring a new male client Begin by marketing to the clients you have. Hold “refer-a-friend” specials amongst your existing client base while promoting specials for male-targeted offers, like a sports massage or back facial. Design a specific piece with male-focused graph-

ics; most men won’t carry a pink card around in their wallet to redeem for a service. (Of course, we always note you should be sure to comply with your state laws when holding any sort of “refer-a-friend” event or offer). Be sure you have “before” and “after” male photographs on your well-optimized website. If a potential male client visits your website and sees only female models—whether they are professional or your own clients—he will think he doesn’t fit your target demographic, and will steer away from your facility.

Market “male services” to your female clients. Ask them to bring their significant others to enjoy a place they love so much that has changed their lives for the better.

Fish where the fish are. Collaboration is always better than competition. Look within a 10mile radius of your facility for businesses that bring in a large male population. Great examples are gyms, barber shops and golf courses. Crossmarketing is always a winning situation when the right players participate, and this means offering a discount to their members for a first time service at your spa or practice. Treating their receptionists for free allows them to share the experience and fall in love with your incredible services. continues

BY MARA SHORR

August 2013 • Les Nouvelles Esthétiques & Spa

www.LNEONLINE.com • Page 95

business|masculine marketing

Don’t try to interact with a new male client in the same way you would with a female. A chatty receptionist or service provider could scare him away.

Market “male services” to your female clients. Ask them to bring their significant others to enjoy a place they love so much that has changed their lives for the better … your facility. Keep it simple. As women, we tend to linger, converse, ask more questions and dig deeper. Men function more on a “need to know” basis and want the summary of a situation. Don’t try to interact with a new male client in the same way you would with a female. A chatty receptionist or service provider could scare him away.

Once you have him, keep him

Mara Shorr is the vice president of marketing and business development for The Best Medical Business Solutions, a Florida-based company helping esthetic and cosmetic medical practices and spas with the financial, operational and administrative health of their business. She is a Level II and III certified esthetic consultant, utilizing knowledge and experience to help clients achieve their potential. Shorr is a national speaker, and can be contacted at marashorr@thebestmbs.com. Page 96 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

photo: Tyler Olson/Shutterstock.com

After spending the time, effort, energy and funds to bring in your new client, make sure you are doing all you can to keep him. Appointment reminder software. Make sure you have updated contact information for every patient or client that walks through your door. This includes a cell phone number and email address. There is amazing technology available to assist you and your staff with email, voicemail and text message appointment reminders. Don’t allow yourself to lose a client simply because he forgot he had an appointment. Email marketing. Consider that a majority of your clients have special people in their lives, whether they are significant others, siblings or parents. Reminders about upcoming holidays are great, but be sure to make it easy for men to purchase gift certificates to your facility online. Have a clear call to action, such as a “Buy Gift Certificate Now!” button. If it’s too difficult for them to figure out how to act and make the purchase, you will lose the sale. In addition, utilize email marketing to tell your clients about your new just-for-men facials, summer body waxing specials and other male-focused treatments. Tailor your in-office messaging during the upsell. Just as you do when it comes to email marketing, make sure your providers are all targeting their upsell messaging to their male clients when speaking to them in person. n

Say you saw it in LNE & Spa and circle #324

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business

HOW TO CURATE HIS

SHOPPING EXPERIENCE AMP IT UP! AS MORE AND MORE MEN AMP UP THEIR grooming regimens, spas and salons need to curate their retail space accordingly. No longer reserved for the metrosexual, the male grooming sector is experiencing explosive growth across all demographics. Men of all ages are coveting a younger looking, more polished appearance that will give them that competitive edge in the career and romance departments. For some professionals, male grooming resides in the cabinet of curiosities. Here are a few Don Draper worthy pointers to attract and retain the well-groomed gentleman.

Space

photo: Robert Kneschke/Shutterstock.com

For men, shopping is a mission. Armed with little patience, they are not in it for the hunt. They do not enjoy browsing, and they are not out shopping with their friends. It is less of a leisure activity and more of a necessity. Create an inviting retail space that caters to their needs, and puts them at ease among the sea of female-oriented lotions and potions. Men’s personal care products should not be merchandised as an afterthought, scattered across various aisles or demoted to a bottomshelf filler. Dedicate a male grooming zone and

merchandise accordingly. Frustrations arise for male customers when barriers to buying occur. At the core of self-care for men is the classic shave. Use this category as a gateway to introduce other skin care products for cleansing, hydration and anti-aging. Start a conversation about their morning and evening grooming routines, and suggest new products and tools based on individual assessment. In hair care, men will most likely seek out solutions to specific problems, such as how to camouflage the grey, combat hair loss or defy dandruff. This is an excellent launch pad to further educate men on what lies at the root of their problem(s), and to introduce products and solutions to address those needs.

Marketing: Be careful not to overwhelm or oversell Develop a public relations and marketing campaign dedicated to specifically to men. For example, GBS Beauty Stores in South Florida launched the “Groom Like A Man-Reclaim Your Man Card” campaign to introduce a new incentive program. Male customers who sign up for the benefits card can receive a special “Man Card” in place continues

BY KEN BERN

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business|how to curate his shopping experience

guys a whole bag of free grooming goodies just for popping their head into the store—no purchase necessary. This creative sampling program provides an organic introduction to the malecentric brands and increases sales when combined with a bounce back program.

Don’t ignore online marketing Despite a brick and mortar marketing effort, some men will still feel more comfortable shopping for grooming aids online. Insecurities about embarrassing personal care issues or the fear of pushy salespeople play a small part, but the overwhelming majority of online shoppers do so for the convenience factor. The online shopping experience—from landing page to checkout—should be streamlined.

Products should be easy to find and accompanied by detailed descriptions, instructions for application, ingredients and related product recommendations. In addition, men expect a seamless shopping experience across all digital platforms. Websites should be tablet and smartphone friendly. Most importantly, get guys through checkout quickly!

Staff Sales staff should be knowledgeable and welltrained in problem solving solutions for men. As grooming experts, they need to be continuously educated on products and tools, and capable of providing customers with step-by-step instructions on how to use them for optimal results. Encourage staff to take home samples and test out products to validate the stamp of approval. They should be able to evaluate brands to determine the following: Does it deliver on its promise? Is it easy to use? Does the value validate the price? How can it be incorporated into an existing routine or used with other products? Most men have a female “influencer” in their life who either inadvertently or intentionally introduces them to “beauty” brands. When confronted with a vanity issue, men may reassess their grooming habits to mask the imperfection. They respond best to product utility. If it works and they like it, they pay attention. Don’t ignore a potential touch point. Sales staff should be trained to cross-sell men’s products to women. n

Ken Bern founded the first GBS Beauty Store in Coral Gables, FL 37 years ago. Today, he oversees six stores throughout South Florida with his family. GBS beauty stores feature full-service salons, facial rooms, waxing and nail services, as well as wig couture and theatrical makeup departments. The mission of GBS is to ensure that each client walks out of the store happy, beautiful, confident and informed. For more information, visit www.GBSbeauty.com.

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photo: Robert Kneschke/Shutterstock.com

Sales staff should be knowledgeable and well-trained in problem solving solutions for men.

of the regular frequent shopper card. Every time a guy pulls out their “Man Card,” they receive 10 percent off their purchase. Most of the time, men will use whatever products are in the shower. The concept behind this campaign was to encourage men to stop using their wife or girlfriend’s products and get their own male grooming gear. It was a clever way to introduce them to skin, shave, body and hair care brands designed with gentlemen in mind. To further entice male shoppers who may feel intimidated shopping among women, give

The Miss USA Competition on June 16, 2013 was a glittering, glamorous affair, and IMAGE Skincare was there to partake in all of the events surrounding the special night when a new Miss USA, Erin Brady of Connecticut, was crowned. IMAGE Skincare is the 2013 official skin care of Miss USA, Miss Teen USA and Miss Universe. www.imageskincare.com 800.796.SKIN

AWARD WINNING PACKAGING Aveda was named a 2013 AmeriStar Package Award Winner in the Health & Beauty Aids category for the Aveda 100% Post Consumer Recycled High Density Polyethylene Bottles. The Institute of Packaging Professionals AmeriStar Awards Competition commemorates the best packages of the year. A primary goal at Aveda for over 30 years has been to maximize the use of post consumer recycled content materials in packaging whenever possible, as well as developing packages that are easy to recycle. The 100 percent post consumer recycled content HDPE bottles meet both of these goals, says the company. These bottles utilize a post consumer recycled content color carrier, allowing Aveda to achieve a long-standing goal to eliminate virgin petro-chemical content. www.aveda.com

PROGRAM IMPROVEMENT Marinello Schools of Beauty now educates students with organic SpaRitual® products as part of the manicuring program’s curriculum. Students will now be educated on how to work with SpaRitual products and create customblended organic spa manicure and pedicure treatments. “Marinello prides itself on being a leader in beauty education since 1905, and we strive to stay ahead of the latest nail technology training and products for our students and clients,” said vice president of education Karyn Laitis. “As one of the few beauty schools to offer spa and organic components in manicuring education, Marinello’s graduates will have an edge over competitors as the demand for eco-friendly beauty products and services continue to grow.” www.marinello.com 800.648.3413

BIZNEWS

PAGEANT PERFECT!

COMMERCE, TRADE, INDUSTRY AND PEOPLE MORE NEWS

RESOURCE FOR WELLNESS The Psychology of Spas and Wellbeing by Jeremy McCarthy, director of global spa development at Starwood Hotels and long-standing advisor with Wellness Tourism Worldwide, is the culmination of years of research in psychology and the science of holistic wellbeing. The spa industry markets itself as offering holistic wellness through a variety of services intended to enhance wellbeing across body, mind and spirit. This book explores the science behind the claims of the spa industry and looks for possible applications to enhance the impact of a spa as a center for holistic healing. This book is intended for spa and holistic healing professionals who want to use the latest science to deepen their impact on human wellbeing; health care professionals who want to learn more about a holistic approach to wellness; and anyone interested in a comprehensive review of the scientific literature on holistic wellness. www.amazon.com

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NEW ROLE

BIZNEWS

Sandra Bruce has been appointed as the new executive director of Milady, part of Cengage Learning and a leading provider of beauty and wellness learning solutions. In her new role, Bruce is responsible for managing the day-today operations of Milady and its team of over 30 employees. She places specific emphasis on working with and overseeing marketing and training; content and business development; sales and technology. “I am thrilled to enter into this new leadership position with Milady and am looking forward to playing a key role in shaping the future of this business,” Bruce said. She has been instrumental in evolving the Milady brand, growing the business and building a strategy for new market development. She has led the charge in preparing school administrators and regulatory bodies for the inclusion of digital solutions and distance learning in this market. www.milady.cengage.com 800.998.7498

EXTENDING A HELPING HAND “Massage Therapists Helping Massage Therapists” is the motto of Massage Without Borders (MWB). MWB exists to support massage and healing arts professionals by providing emergency resources, supplies and/or funds during times of crisis and disaster. It began when executive director Gloria Coppola, massage therapist and owner of Massage Pro C.E. of Marion, NC, was called upon to help a former student who lost her home after Hurricane Sandy in New Jersey in October 2012. To date, MWB has assisted colleagues affected by Superstorm Sandy, the Oklahoma tornadoes and one individual with no insurance who needed emergency brain surgery. MWB has been set up to provide information and resources for industry colleagues in time of need and natural disasters. MWB is a 501(c)(3) non-profit organization. www.MassageWithoutBorders.org

CUSTOMIZED COLLECTION The Comphy Company has launched a new website, www.comphy.com. The site features improved functionality, design and navigation. “This website was a year in the making,” said Mia Richardson, founder and CEO of Comphy. “The backbone of the new Comphy site is the ‘Build a Bed’ feature. Website visitors can design their bedroom with microfiber sheets and bedding sets. Build a Bed creates a custom design. They can even change the color of the wall!” Comphy’s Build a Spa Table allows spa professionals to design a treatment room by choosing massage table sheets and luxury linens. Users can simply add Comphy items to the spa table by clicking the swatches in the product list and selecting a size. www.comphy.com 360.312.7465

EXECUTIVE ADDITION Skin Authority announces the appointment of Jessica Wadley as the new vice president of sales. Wadley has more than 12 years of experience in the salon/ spa and medical industries. Wadley was previously the chief operating officer of the La Jolla Spa MD, vice president and general manager of Bellus Academies and corporate director of spa and retail for the Total Woman Gym & Day Spa chain. www.skinauthority.com 866.325.SKIN

Les Nouvelles Esthétiques & Spa • August 2013

organic & wellness marula man

marula fruit: Jaroslaw Grudzinski/Shutterstock.com; marula tree: Jo Hounsom/Shutterstock.com

by Lake Louise

NAMIBIA, A SMALL COUNTRY IN Southern Africa, is the home of the marula tree (Sclerocarya birrea), which produces round, two inch yellowish fruits that are said to be a more potent source of vitamin C than oranges. The fruits, and the nourishing oil pressed from the kernels, have been used for centuries by the people of southern Africa and Mozambique for their remarkable therapeutic, nutritive and culinary benefits. Marula oil comes from the ripened fruit of the marula tree. The marula kernel is usually extracted from ripe marula fruits by hand, then cold-pressed to extract the marula oil inside. This remarkable oil is one of Africa’s many gifts when it comes to health, beauty and nutritional support. Many are calling it the next miracle oil due to its high antioxidant levels, even more than argan or grapeseed oil. For many men, daily shaving irritates sensitive facial skin, resulting in unpleasant razor burn. This reddened, inflamed or itchy skin can aggravate existing acne and blemishes. Marula oil has been shown to heal skin tissue, reduce redness and transepidermal water loss, and improve skin’s elasticity and firmness. Offering a relaxing and therapeutic foot treatment for men may seem indulgent, but in fact it offers healing benefits too. Consider the old saying,“Your heart shows you the path, but your feet carry you on it.” Marula oil is fast absorbing. Due to its high levels of oleic acid (omega-9 acid at 60 to 70 percent concentrations), it easily penetrates the skin and provides longer lasting hydration, making it great for the feet. Anti-fungal foot treatment 1 tbs of marula oil 15 drops of tea tree oil August 2013 • Les Nouvelles Esthétiques & Spa

5 drops of thyme oil 5 drops of lemon

Beard conditioning Because the hair on a man’s face is somewhat different than the hair on his head, caring for the beard requires a modified protocol. It is important to keep the beard well conditioned. If his beard is gray, conditioning is key, because gray hair can grow thicker and more bristly than colored hair. The conditioning will help soften the beard. For unruly beards, a dab of pomade or shea butter will tame those whiskers. In addition to washing, remind your client that regular conditioning is essential to keeping his beard well maintained.

Nourishing cuticle treatment Marula oil is also suitable as a disinfecting and conditioning treatment for the hands. Perfect for those who work outdoors or with substances that soil their hands, this oil blend can help to remove dirt and leave the cuticles soft and conditioned. Blend 1 oz of marula oil with 5 drops of geranium and 5 drops of carrot seed essential oil.

Marula oil, found in one of the richest areas in the world for plant biodiversity, is quickly gaining world recognition for its many healing benefits, which is used both for beauty and culinary enjoyment. Its high content of palmitic acid creates a protective coating on the surface of the skin, therefore making it a good choice for men with dry skin. Combine that with the fact that it is pH balanced and non-comedogenic. It nourishes, moisturizes and softens skin. While providing antioxidant protection, it has antimicrobial properties, which can help heal acne blemishes and scarring. Well, that sounds like a miracle oil for men! n Lake Louise is the chief eco-beauty officer (CEO) of Skin, Mind, Body Essentials, a beauty and wellness company that develops brands formulated with active, natural and organic ingredients. These brands include Lotus Moon, Detox Rx, Plain Jane Beauty and SON. Louise applies the principles of sustainability, a passion for whole body wellness and vast ingredient knowledge in all aspects of her business operations. www.LNEONLINE.com • Page 103

organic & wellness

H2O for him

MANLY BEVERAGES FOR YOUR SPA INSTEAD OF SERVING PLAIN OL’ WATER AT your spa, inspire your male guests to increase their water consumption during their visit with a variety of fruit-infused waters that they can easily duplicate at home. Drinking plenty of water before and after spa treatments definitely helps to enhance detoxification, in addition to providing the following benefits: • • • • • • • • •

Boosts metabolism Prevents kidney stones Reduces or eliminates back pain Lowers blood pressure Improves focus and concentration Increases energy Promotes heart health Regulates digestion Slows down aging

The body of an adult male is about 70 percent water, which is why it is so important to encourage men to consume plenty of H20 throughout the day to ensure their bodies function at an optimum level. Adding seasonal fresh fruits and herbs to water not only makes it more appealing to drink, but also provides a variety of vitamins, minerals and antioxidants that support good health. Men need certain nutrients as they age, just as women do. Let’s discuss some delicious fruits to consider:

Watermelon The antioxidants in watermelon help to reduce the risk of colon and prostate cancer. The fruit also boosts the body’s energy level because of its high concentration of vitamin B. This seasonal treat is an excellent snack to munch on during the summer months, since it maintains the water balance of the body and can even prevent muscle cramps. Adding watermelon to water makes an instant sports drink that is natural and quite flavorful. What a refreshing beverage to serve after a sports massage or sauna treatment!

BY PAM WENZEL

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Lemons Lemons enrich water with vitamin C and minerals like calcium, phosphorus and magnesium. Drinking lemon water on a regular basis aids digestion, prevents constipation, purifies the blood and boosts metabolism. Studies have shown that people who have a diet plentiful in vitamin C rich foods are less likely to gain weight than people whose intake of vitamin C is on the low side.

DUE TO ITS VITAMIN C CONTENT, PINEAPPLE NOT ONLY SUPPORTS HEALTHY GUMS, BUT ALSO STRENGTHENS THE IMMUNE SYSTEM.

Berries Anthocyanins, a potent antioxidant that gives fruits and veggies their color, are plentiful in berries and are known to reduce blood pressure, improve eye health and lower the risk of cardiovascular disease, diabetes, arthritis and cancer. Recent studies have shown that eating plenty of berries each day supplies the body with antioxidants that improve memory and keep the brain in tip-top shape.

Pineapple Bromelain, an enzyme found in pineapple, aids digestion, improves blood circulation and supports heart health. This tropical fruit is wellknown for its anti-inflammatory and pain reduction abilities, and can help ease the symptoms of sports injuries, arthritis, gout, aching joints and other inflammatory imbalances of the body. Due to its vitamin C content, pineapple not only supports healthy gums, but also strengthens the immune system. In fact, eating this fruit during cold and flu season can help speed up recovery, soothe sore throats and reduce mucus.

Cantaloupe Cantaloupe is a great source of vitamin C and beta carotene, which are two key antioxidants that help to preserve the health and well-being of the skin. Vitamin C supports vessel and capillary health, fortifies collagen and elastin fibers, August 2013 • Les Nouvelles Esthétiques & Spa

and even provides natural sun protective qualities (overexposure to the sun creates up to 90 percent of premature aging). Beta carotene, a non-toxic form of vitamin A, promotes cell regeneration and even protects the skin from free radical scavengers that are produced by stress, pollution and other environmental factors. During spa treatments, educate your male guests on the importance of developing and maintaining a healthy hydration ritual at home. When serving spa water in your lounge, display a tent card that lists the ingredients, along with their health benefits. You can also follow up with continues www.LNEONLINE.com • Page 105

organic & wellness WHEN SERVING SPA WATER IN YOUR LOUNGE, DISPLAY A TENT CARD THAT LISTS THE INGREDIENTS, ALONG WITH THEIR HEALTH BENEFITS.

Ingredients: 6 very ripe cantaloupes 3 limes, juiced 1/2 cup of agave nectar or local honey 12 quarts of water Directions: Peel and seed the melons, then cut into one-inch pieces. Place in a blender and add water, lime juice and sweetener. Adjust the flavor according to your taste. Blend until the water is smooth and the melons are puréed. (Strain again for a smoother consistency.) Pour into a beautiful pitcher and chill in the refrigerator for a couple of hours before serving. Garnish glasses with a fresh slice of cantaloupe.

Citrus spa Recipe by: Sheraton Colonia Golf & Spa Resort, Colonia del Sacramento, Uruguay Ingredients: 1 lemon 1 lime, kiwi or cucumber 1 orange 3 strawberries Water Ice Directions: Slice the fruit thinly and place in a beverage server, adding ice between each layer of the sliced fruit. Add enough water to cover the fruit and ice. Serve in beautiful wine glasses and accent with fresh mint. n your customers by posting hydration tips via your website, blog and social media. Within 30 days of making water their main beverage, your followers will definitely begin to notice some positive results that will keep them on a healthy hydration track. Here are some delicious spa waters to prepare for your guests to sip and savor during their next visit:

Cantaloupe aqua fresca Recipe by: Trellis Spa at the Houstonian Hotel in Houston, TX

photos courtesy of Pam Wenzel Pam Wenzel is the author of Spa Water and founder of MySpaWater. com. It has become her personal mission to educate others on the importance of adopting a healthy hydration ritual, one sip at a time. If you would like to contact Wenzel, you may reach her at pam@myspawater.com.

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by Cecily Braden

organic & wellness|herbal patch eye poultice RECENTLY, I HAD A CONVERSAtion with a man who said he would never get a facial. A massage, most definitely, but at the risk of undermining his masculinity, he would most definitely not ever get a facial. Stunned and momentarily speechless, all I could think was that this man must be certifiably crazy! His num-

massage that incorporates four modalities based on the healing traditions of Thailand, including an herbal eye poultice specially developed to contour the facial muscles and delicate eye area. The poultice is steamed to soften and release the benefits of the herbs (java, apple, hibiscus, lemongrass), and

Never let your clients say “never,” and remember that the word “massage” is a great way to disguise a facial and win men over in the skin care department.

ber one argument was that it was “not masculine.” My reply was, “Who cares? It feels amazing and you look great after.” Well, he cared. Listening to the rest of his reasons with great intrigue, I sadly realized that there are many more men like him who are not only missing out on vital skin care, but also the stress reducing benefits of a facial. This phenomenon probably exists simply because of the way these treatments are presented, and the stigma they may carry. I knew a perfect solution to erasing his “never” attitude about facials. I used my magical spa powers, along with the promise that his manhood would stay intact, and persuaded him to experience the Manao, Thai Facial Therapy for Men, featuring a restorative herbal eye poultice. The Thai Facial Therapy for Men includes a 30-minute advanced esthetic August 2013 • Les Nouvelles Esthétiques & Spa

uses a variety of specialized massage techniques with varying degrees of pressure along the shoulders, neck, face and crown, the areas where stress manifests the most. It is a favorite among men because it feels similar to getting a massage, but with the added skin care benefits and immediately visible results.

Benefits of the Thai Herbal Eye Poultice • Reduces puffiness and dark circles. • Lifts, contours and sculpts brows, cheeks and jowls. • Reduces fine lines, wrinkles, crow’s feet and and smile lines; smoothes the complexion around the eye area. • Stimulates circulation; brings nutrients to the surface layer of the skin. continues www.LNEONLINE.com • Page 107

organic & wellness|herbal patch • Relaxes, calms and eases muscle tension. • Creates muscle memory for long-term benefits. • Detoxifies and removes impurities. • Releases toxins trapped between the tissues and muscles. • Oxygenates skin tissues. • Aids in the extraction process. • Hydrates skin and creates a healthy glow. • Increases lymphatic flow. The key to achieving the results is through the orchestration of the varied pressure of each technique from light for lymphatic drainage to a deeper pressure focused on the facial muscles. The heat from the poultice opens pores, stimulates circulation, relaxes and helps ease tension. A Royal Thai (pressure on specific Sên points) and aromatherapy sculpting massage (on Sên meridians) provides further contouring and relief from tension.

The herbal eye poultice is an excellent tool that allows you to offer men a therapeutic facial that is effective, enjoyable and can be incorporated into any facial treatment. As for the naysayer, after the treatment was complete, there was no argument from him about applying a mask, and his smile told me he would return! Moral of the story. Never let your clients say “never,” and remember that the word “massage” is a great way to disguise a facial and win men over in the skin care department. n photography by Andrea Harley/Harley Designs NYC Cecily J. Braden is the founder of Beauty Secrets Global Spa Imports. She has spent the past 19 years educating spa professionals in the United States, Canada, Mexico, Asia and Europe. The Beauty Secrets global spa treatment guide offers a full range of holistic spa therapies with products sourced from around the world.

Say you saw it in LNE & Spa and circle #207 on reader service card

Page 108 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

by Lydia Sarfati

organic & wellness| migraine sufferers

photo: Sopotnicki /Shutterstock.com

find relief and relaxation WHEN I WAS WORKING AS AN esthetician in my day spa in New York City, clients used to come in to see me for help relieving migraine headaches. Migraines rank among the top 20 of the world’s most disabling medical illnesses, and 10 percent of the American population suffers from migraines. I would help them to relax by applying pressure to the pressure points on their hands, face and neck with peppermint essential oil. It helped my clients escape while they were in my spa, and it brought me great joy to know that I was able to help them with their symptoms. Today, migraines are still a very mysterious disease, and doctors have yet to link it to either a cause or a cure. Although there isn’t a cure, we as estheticians can provide our clients with alleviating treatments to help escape the pain of the extreme headaches they experience. Headache tension is relieved in a variety of ways, including meditation, massage and relaxation methods. While migraine sufferers should always seek the advice of a physician, taking time to pamper themselves with soothing spa services can often help bring some relief. Massages are fantastic treatments to recommend to clients that suffer from anxiety, stress and tension. This is not a new concept; facial massage originated in ancient times as a form of healing. The ancient cultures of China, Egypt, Greece, Rome and India utilized massage as a form of therapeutic medicine, and today spas and salons can update and August 2013 • Les Nouvelles Esthétiques & Spa

modernize massage techniques to not only be healing, but beautifying as well! My personal recommendation for a stress alleviating treatment would be a lymphatic and pressure point massage. Lymphatic massage uses light pressure to help remove the lymphatic fluid that harbors bacteria, infection, toxins and waste out of the body. This particular type of massage provides bountiful benefits, of-

ten helping those who suffer from chronic aches, pains and illnesses, making this treatment ideal for those with migraines. Lymphatic massage also helps stimulate circulation, relax nerves, oxygenate the skin tissues and ease muscle tension. This treatment can be beneficial to anyone who is seeking a calming and soothing service. And honestly, who isn’t? continues

While migraine sufferers should always seek the advice of a physician, taking time to pamper themselves with soothing spa services can often help bring some relief.

With about 14 million people experiencing chronic daily headaches, soothing treatments are in high demand. You can market these treatments by incorporating key words into the treatment title that lets clients know what this massage has to offer, like “soothing,” “relieving,” “alleviating” and “de-stress-

ing.” You can promote this new treatment through all your social media outlets, and post flyers at locations that clients may frequent, such as yoga studios, gyms and natural food stores. To help spread the word about your treatments, I suggest hosting a launch event; this will help attract clients and bring awareness to a worthy cause at the same time! This past June, Repêchage did just that. We teamed up with the Migraine Research Foundation (MRF) and Rep êchage Spa de Beautés across the U.S. to help raise awareness about migraines. We created the Sweet Relief Treatment, a luxurious treatment that incorporates massage for calming and relaxing benefits. As we all know, when we feel good we look good, and vice versa. This treatment provides an escape from stress and tension, with a scalp massage followed by a lymphatic face massage to help relieve pain, boost the immune system and promote the body’s own healing mechanisms. My conversations with MRF truly compelled me to help bring migraine awareness to my audience, the beauty industry. As MRF is a non-profit that

For information on migraines, visit www.migraineresearchfoundation.org/.

Lydia Sarfati is the president and founder of Repêchage. She is an internationally recognized skin care expert with more than 30 years of experience in the industry, and has been quoted in multiple highly respected publications and appeared on television for her expertise. Sarfati is the honorary chair of EstheticsAmerica, CIDESCO USA and the Skin Care & Spa Council Director of Intercoiffure North America. She is the recipient of numerous prestigious industry awards, including LNE & Spa’s Crystal Award. Email her at Lydia@repechage.com.

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photo: Juriah Mosin/Shutterstock.com

REPÊCHAGE SPAS OFFERING “SWEET RELIEF” Numerous spas and salons have decided to participate in Migraine Awareness Month and show their support for the Migraine Research Foundation (MRF) by donating a portion of treatment proceeds to MRF. These generous spas include Vito Mazza Salon & Spa in Woodbridge, NJ; Three-13 Salon, Spa & Boutique in Marietta, GA; Leah Chavie Skincare Boutique in Chicago, IL; Lovella Salon in New York, NY; and Christie & Co. Salon & Spa C in Flushing, NY.

raises proceeds to fund much needed migraine research, I decided to partner with MRF to launch the treatment in Repêchage spas and salons during June, which is Migraine Awareness Month. I thought this would be a great way to bring awareness to a very worthy cause through a fabulous new treatment. It felt wonderful to bring awareness to migraines and the daily issues that sufferers face. It is important for everyone to take time to pamper themselves to help eliminate as much tension and stress from their lives as possible, particularly those who are impacted by stress related diseases. As beauty professionals, it is our job to help our clients, and offering soothing treatments is just one way to positively impact their quality of life. If we can help other organizations along the way, it is even better! Take some time out to figure out how you can help alleviate stress and tension, and your clients will be so very grateful! n

The Rolling Face & Body Exfoliator from ilike organic skin care uses medicinal Hungarian thermal spring water, soy lecithin and cherry pepper to make even very rough skin silky and smooth, says the company. The organic, blood circulating stimulants reveal a healthy, glowing complexion, and revitalized skin becomes tight and elastic, making it easy for cells to absorb skin care products. www.szepelet.com 888.290.6238

BEARD TAMER Dreadnought Shaving Cream is designed specifically for men with heavy beard growth. It contains all the fine ingredients of a premium shaving cream, as well as a key ingredient called Decelerine—a scientifically proven marvel that reduces the appearance of hair within a few months, in turn making the shave closer and more comfortable, says the company. Dreadnought uses totally recyclable packaging and is also completely devoid of parabens. www.dreadnought-shaving.com

COMPLEX CLAY De La Terre Skincare® embraces ancient wisdom from around the world with their Herb Rich Clay, a unique formula of compounded herbs and natural clays. A tradition in many rural areas of India, herbal clay packs have amazing recuperative properties and leave the skin looking vibrant and healthy, says the company. www.delaterreskincare.com 828.252.8400

August 2013 • Les Nouvelles Esthétiques & Spa

BLAST AWAY BLEMISHES The Perfection Clay by Rhonda Allison is a sulfur clay mask that blends key actives with nourishing ingredients to tighten, tone, heal, refine pores and smooth course textures, says the company. It is formulated with salicylic acid and two mineral-rich clays, bentonite and kaolin, to support cell turnover, absorb excess oil and draw out impurities and toxins. The Perfection Clay is ideal for oily, acne-prone and impure skin. www.rhondaallison.com 866.313.SKIN

ORGANIC & WELLNESSNEWS

REVEAL RADIANCE

ECOFRIENDLY SKIN AND SPA PRODUCTS AND THERAPIES MORE NEWS

www.LNEONLINE.com • Page 111

MELT MIGRAINES

ORGANIC & WELLNESSNEWS

photo: Repêchage

In honor of Migraine Awareness Month this past June, CEO and founder of Repêchage Lydia Sarfati created a special treatment called Sweet Relief, which includes a scalp massage and a lymphatic face massage to help relieve pain, boost the immune system and promote the body’s own healing mechanisms. “Repêchage is proud to help spread knowledge about migraines as it is a disease that impacts so many people on a daily basis,” said Shiri Sarfati, executive vice president of Repêchage. “Massage treatments can really help soothe some of the discomfort associated with these powerful and chronic headaches, and planning these fundraising events seemed like the perfect way to bring awareness and relief at the same time.” www.repechage.com 800.248.SKIN

RAISE A GLASS! Vine Vera skin care products are formulated with resveratrol. While preventing new wrinkles and reducing the appearance of existing ones, resveratrol acts as a free radical scavenger and protects the skin from the harmful effects of UV-B radiation, says the company. Vine Vera features eight distinct (and targeted) collections of creams, masks, serums, cleansers and more. www.vinevera.com 877.554.1777

TRENDS IN WELLNESS Wellness Tourism Worldwide announces the release of U.S. Vacationers: Happiness, Health & Productivity—An Essential Report for Travel, Hospitality & Wellness Industries. Founder and CEO Camille Hoheb remarked, “Our survey respondents believe vacations are an important aspect of work/ life balance—providing time for individuals, couples and friends and family to decompress, connect, explore, engage, learn, renew and transform ... we believe in promoting travel as both a personal strategy for wellness and as an economic strategy benefiting businesses and communities.” The report indicates that concepts such as health vacations, wellness travel, wellness tourism, healthy hotels and digital detox are on the rise. www.wellnesstourismworldwide.com

DIAMOND REGIMEN The exclusive Radiosa Skin Cream from Domina® Skin Care’s Rinnova line is a real force of nature in its ability to promote these important functions: nourishing, regenerating and protecting the skin. Rich, stimulating active principles like oryzanol, lipoic acid, rosehip oil and grape seed extract, in combination with diamond powder, make this emulsion a precious ally. Mineral pigments promote a more uniform skin tone and diminish the appearance of dark spots. Used daily, it makes the skin luminous, more compact and elastic, while also protecting it from environmental factors, says the company. www.dominaskincare.com 888.998.0722

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Aftershave Tonic from Brooklyn Grooming is made with cooling cucumber extract and restorative aloe vera gel to give the face a satisfying treatment to calm and temper the skin, healing the microscopic abrasions that razors leave behind on contact, says the company. www.brooklyngrooming.com 917.288.0041

COCOA CRAVING The Functional Spa Living® (FSL) product line is a new and innovative functional dark chocolate range that has been designed and formulated with the proactive health individual in mind. The FSL range has launched in spas, and consists of five products with various functional ingredients, including astaxanthin, omega 3, vitamin D and tumeric, addressing various health concerns with positive health claims. The dark chocolate pod range can be enjoyed as part of a healthy, balanced and varied lifestyle. www.functionalspaliving.com

August 2013 • Les Nouvelles Esthétiques & Spa

MIX STATION Salt of the Earth sets itself apart from other skin care vendors by specializing in customization, and taking that customization mastery to the ultimate enduser. Through the Blend Bar, spa clients are able to choose from a selection of signature scents to create their own body care products. They then watch as their retail product is blended right in front of them by an authorized “barista,” or they can assist in the creation process. With its sleek design built of fine woods and polished steel, it is a portable structure that can complement any spa space. It allows spas to utilize its capabilities at pedicure stations, retail areas, hotel lobbies or even poolside. The Blend Bar comes in three different sizes to better meet the needs of each individual spa. The unit holds raw ingredients such as grapeseed oil, solarized salt, sugar and whipped body cream, along with a number of signature scents. The variety of possible concoctions is sky high! www.saltearthspa.com 801.294.3101

ORGANIC & WELLNESSNEWS

SMOOTH SHAVE

ECOFRIENDLY SKIN AND SPA PRODUCTS AND THERAPIES

www.LNEONLINE.com • Page 113

image

groomed to perfection

by Patti Biro

GROWING NUMBERS OF MEN are enjoying spa, salon and wellness services, and some spas are now reporting that as much as 25 percent of their business is men’s services. One of the best opportunities to capture first time male customers (and turn them into repeat guests) is to get them when they are on the verge of “groom-dom.” Wedding preparation is not just for the bride-tobe! The groom and his guys can prove to be profitable targets as well. Your market plan for capturing the bridal market should include a strategy for reaching and keeping the male part of the happy couple coming in for your services. Potential grooms and their male attendants are more likely than ever to schedule not only spa but skin care, waxing and other services prior to a wedding.

How to be “groom-friendly” The best strategy to get men into the spa for a first visit is a gift certificate. Another successful tactic is to provide the groom-to-be with a complimentary service when the bride books a minimum package. You will want to plan this service far enough ahead of the wedding to allow for one or more return visits.

Create a plan with repeat visits Most first time male guests do not know that waxing works best when scheduled a few weeks before the wedding, or that laser hair removal requires multiple sessions to produce results. A consultation will go a long way toward building trust with your new client. During this session you develop a plan and share realistic

outcomes. The key message you want to convey is that you can help them achieve the results they desire.

Demonstrate, recommend and educate for home care Soap and water is the only skin regimen most men follow. Even learning to use sunscreen correctly may require a demonstration, followed by your product recommendations to encourage home use. Your goal here is to educate your male guest about things that women (like his wife-to-be) have read or talked about with girlfriends for ages. Men don’t mind being informed (think coaching), but remember they respond best to visual cues—so always provide a demonstration.

Plan a special event If you participate in a local bridal show, recruit some male models to demonstrate your services for all the male members of the bridal party. You might consider a co-ed “bridal party” to dem-

MOST POPULAR SERVICES FOR GROOMS AND GROOMSMEN • Massage • Waxing • Back facials • “Mani-cures” • Laser hair removal • Skin care • Microdermabrasion • Teeth whitening • Pedicures • Weight loss and body sculpting

onstrate the services you offer for both sides of the aisle. Keep it light, fun and trendy. Invite local couples to drop by for “spa tours,” a quick drink and a chance to win prizes (this is a great attendance incentive for couples during wedding planning). Partner with a local barbershop or salon to make it a great prize (one that offers hot towel shaves). When complimentary services or a nice giveaway are part of the event, the brides-to-be will appear—with their fiancés in tow! Some spas and skin care studios have opted for male nights or special hours reserved for male guests. This may work in your business—but the most practical approach may be to develop a more “gender neutral” ambiance in your business and promote customized men’s services with a special menu. Let’s face it—laser hair removal or waxing for men requires more sessions and time than a quick lip wax for a female client. Keeping things gender neutral allows the groom to choose whether to take his services “solo” or in the company of his fiancée or best buddy. Couples’ treatments, from massages to pedicures, are growing in popularity. Highlight services that can be done as a duo. Massage remains one of the most popular services for couples, but if space permits you can also add facials, body wraps or other treatments, which can be provided in your couples’ room. Growing your bridal business to include the groom-to-be and his best buddies is an effective strategy for expanding your services to men, and it is a great way to attract new business! n Patti Biro is the founder and principal of Patti Biro and Associates, a consulting firm specializing in brand enrichment through creative special events, retail consulting and education in the spa and wellness industry. She is a frequent presenter on the national and international trade show circuit. Biro recently completed a Spa-fari in Africa and Dubai, where she visited unique spa venues. For more information, visit www.pattibiro.com or email info@pattibiro.com.

Page 114 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

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BY KAREN HODGES

photo: Shestakoff/Shutterstock.com

MANICURES NAIL CARE FOR GUYS

August 2013 • Les Nouvelles Esthétiques & Spa

ARE YOU TAPPING INTO THE MEN’S MARket for services in your salon? Here are some ideas to brush up your guy-friendly manicure skills. From the front door to your table, a male guest needs to feel welcome when he walks into your business. The obvious things might be neutral décor and sturdy, comfortable furniture. Welcome them with a friendly smile and a “Hey! We’re glad you’re here!” This simple greeting can make even the most apprehensive client feel more comfortable. A variety of other extra touches may help make men feel more at ease. continues www.LNEONLINE.com • Page 115

image|manicures

SAMPLE “GROOMING FOR GUYS” MENU

A PREPARED, PROFESSIONAL RESPONSE TO AN INQUIRY ABOUT NAIL SERVICES FOR MEN WILL BE YOUR BEST TOOL IN CONVERTING CASUAL CALLERS OR VISITORS INTO CLIENTS.

HANDS • A Quick Tidy (trim, shape, cuticle work) • The Executive (trim, shape, cuticle work, buff to a shine) • The Rehab (trim, shape, cuticle work, buff to a shine plus reconditioning dry skin) FEET • 50 Yard Dash (soak, trim, shape, cuticle work, massage) • Runner’s Mark (soak, trim, shape, cuticle work, callous conditioning) • The Whole Enchilada (all the usual, plus a scrub, reconditioning, intense massage)

• Keep the waiting area stocked with magazines that are gender neutral or male oriented. • Offer beverages in glasses that are not dainty. • Televisions, and make a point to hand him the remote (a default comfort zone)! • A service menu that is couched in terms they’ll understand. • Discretion about their services is a big plus.

Marketing to males How are you reaching out to men as potential clients? Advertising dollars have to be spent in the right places to attract targeted markets. Drive-time radio ads may work. Some stations offer great package buy-ins as they fight for a diminishing audience. Large metro area papers may be a possibility—go for the sports section.

The biggest mistake made when creating brochures, business cards and service menus is “getting fancy with fonts.” Here are some basic rules to make your printed materials productive. • Keep it readable. You only get about 10 seconds, so go with a serif-based font for quick word recognition. Some examples are Times New Roman, Goudy Old Style or Lucida Fax. • Use only two fonts: a serif font for the text body or “wordy” portions and a non-serif (or sans serif) font such as Arial or Verdana for the headlines and titles. • Avoid italics, scripts and “handwriting” fonts. • Keep it simple. Short, concise lists (bulletpoints) are best. • Use a logo or some other simple image to help build brand recognition. • Place your phone number in the top left corner, larger and bolder than the rest of the text. Studies have shown that this is the part of the page that catches the eye first.

Page 116 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

photo: Terekhov Igor/Shutterstock.com

GRAPHIC DESIGN POINTERS

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• Keep ads clean and simple. • Offer the option of signing up for email, phone or texting notifications of the latest offers and promotions. • Include your social media contact information. Your advertising budget should also include the printed materials you will want to place about town in places where men might have a minute to see them. Speak to the proprietors of businesses with male clientele, such as barber shops, coffee shops, gyms, car washes and dentists’ offices. Be creative!

Give him a hand

photo: Terekhov Igor/Shutterstock.com

Working with your male clients might take a bit of adjustment in your service process. Typically, their cuticles will be meatier, their nails thicker to trim and their hands stiffer to work with. This means you may need to rethink your timing. You most likely won’t be removing polish, so borrow that time to pay close attention to grooming the cuticles. Here are some other tips: • An exfoliating solution used with a cuticle pusher is useful. • Keep a nail-whitening product onhand to address stains. • Use a straight-edged nail clipper rather than a curved one to avoid “scallops” as you trim. • Incorporate a water-based lotion (rather than mineral oil) to maximize hydration. • Paraffin treatments are beneficial; be sure you can accommodate larger hands. • Offer options for the nail finish. Lightly buff a “sheen,” a high-shine buff. Or if they want a polished look, a clear nail treatment will wear much better than a topcoat. • Rebook them. Male clients are usually good at following routines once they commit. A prepared, professional response to an inquiry about nail services for men will be your best tool in converting casual callers or visitors into clients.

Man tools When working with male clients, make sure your implements do the job. Your spoon-type cuticle pusher should be flatter, rather than deeply curved, to accommodate wider nail beds. August 2013 • Les Nouvelles Esthétiques & Spa

Consider using larger “dirt-board” type files. A nipper with a half jaw or full jaw might be better than a nipper with a smaller cutting edge. Keep lotions onhand that are not overly fragrant. Use a drop or two of essential oil like sandalwood, cedar, lime or grapefruit in your foot soak, rather than something sweet or floral. Try exfoliating lower legs and feet with a sisal mitt, rather than using a scrub. If your guest has an excess of callousing, don’t try to remove it all at once. Instead, use your e-file and a pedicure bit, and book them for a series to get their feet back in shape. Male clientele can be a vibrant part of your salon if you are thoughtful in your planning. Make sure to include them in promotions, inventory ordering and training events. n

REBOOK THEM. MALE CLIENTS ARE USUALLY GOOD AT FOLLOWING ROUTINES ONCE THEY COMMIT.

Karen Hodges is a licensed esthetician and manicurist with more than 15 years of experience. She is a freelance writer, as well as an industry educator and public speaker around the globe. Hodges does consulting and training in salons, as well as on a one-on-one basis with individuals. Arrangements for classes, speaking engagements, web-based or personal training can be made by contacting her at keyzkaren@bellsouth.net. www.LNEONLINE.com • Page 117

NAIL tutorial FLAIR AND FUN

BY DIANE GRAHAM Page 118 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

WITH TODAY’S INTEREST IN ALL THINGS nails, it is not only cost efficient but fun to be creative and design an exciting look for your client. For this design, you will need a base color and two other colors for striping. Keep in mind that the colors need to contrast enough to show up against the basecoat. A sleek brush is also imperative for creating this streamlined look. As with any manicure, you need a topcoat to smooth out and protect your artwork, as well as give the nails a glossy finish. Step 1: Paint on two coats of base color, and make sure to use a topcoat. Applying a topcoat before adding the stripes will make it easy to correct mistakes without having to start over. Step 2: Once nails are completely dry, paint on a thin stripe from one corner of the nail in a slight curve to the center of the nail. By the time you’ve finished the last nail, the first nail will be dry enough to start doing the second colored stripe. Anytime you can use an “assembly line” type of application, you will take much less time to complete a manicure. Apply the second contrast color directly beneath the first stripe. Repeat these same steps starting from the opposite corner of the nails. If you have an “oops” moment and make a line crooked or too wide, don’t panic! Simply dip a Q-tip in polish remover and gently clean off your mistake. Don’t overdo the polish remover; you don’t want to get the nail too wet when fixing mistakes. Rub lightly and be careful not to ruin the basecoat. Step 3: After the design is dry, apply the topcoat, then go ahead and add an extra bit of sparkle with flat-backed rhinestones in many different sizes and colors. Just put a tiny drop of topcoat where you want your bling to be, gently press the stone onto the topcoat and let it dry. It is a good idea to add another layer of topcoat over the entire mani in order to keep the rhinestones in place. continues

photo: Andresr/Shutterstock.com

This manicure looks great with brighter colors. You want those contrasting stripes to really jump out and be noticed.

August 2013 • Les Nouvelles Esthétiques & Spa

www.LNEONLINE.com • Page 119

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WWW.LNEONLINE.COM

DAILY BREAKING NEWS ... WEB-EXCLUSIVE ARTICLES TRADE SHOW INFORMATION ... AND SO MUCH MORE

... ...

This manicure looks great with brighter colors. You want those contrasting stripes to really jump out and be noticed. Do not be discouraged from trying this manicure out—it definitely looks much more intricate and difficult than it actually is, and your clients will love their fresh new look! n Step-by-step photos courtesy of Diane Graham

ENTER

THE

STEP-BY -STEP

DRAWING!

Sake Peel – Rejuvenation for Men This month win a grand prize from Raw for Men valued at $82 Check out the working steps from Raw for Men and enter the drawing for a chance to win!*

* WINNERS WILL

BE CHOSEN MONTHLY BY A RANDOM DRAWING AND WILL BE NOTIFIED BY E-MAIL. PRIZE WILL BE SENT DIRECTLY FROM THE SPONSOR.

Diane Graham’s artistic skills have been featured both online and in print magazines. Her work can be found via her Facebook page, Polish Sickness and her blog, www.polishsickness. blogspot.com. Contact her at graham555@charter.net or 906.280.0707.

Say you saw it in LNE & Spa and circle #153 on reader service card

Page 120 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

REVOLUTIONARY BIOTECHNOLOGY

photo of tattoo: Olena Zaskochenko/Shutterstock.com

LIFT AND TONE The new sleek and sophisticated gray Trinity from NuFACE lifts and tones the skin. The multiple modality device uses micro-current to gently stimulate the skin for an improved appearance. Clinically tested for improved facial contour, skin tone and reduction of fine lines and wrinkles, results are visible in only five minutes, says the company. The Trinity is also outfitted for interchangeable attachments for increased functionality and additional modalities. www.mynuface.com 888.360.9171

August 2013 • Les Nouvelles Esthétiques & Spa

COOL COVERUP The Age Defying Treatment Concealer from Osmosis Skincare has several functions to aid a man’s busy lifestyle. On one end is a moisture stick to help soften the lines around the eyes and hydrate the lips, while the other end has a highly pigmented concealer to erase under eye circles, broken capillaries and any discoloration on the skin, says the company. www.osmosisskincare.com 877.777.2305

URBAN CAMOUFLAGE Formulated for men’s unique skin, Mënaji Skincare’s CAMO Concealer is easy to use and provides undetectable coverage for clear looking skin. Rich in antioxidants and infused with vitamin E and grapeseed oil, this best-selling treatment product conceals unwanted dark under-eye circles, blemishes, scars or razor bumps. The concealer offers immediately visible brightening and anti-aging effects, and is available in three skin tonetrue shades (light, medium and bronze). It is lip-balm sized, making it easy to carry for discreet application. www.menaji.com 800.551.5067

IMAGENEWS

Developed with an awardwinning physicist and prominent Ph.D. doctor, the Biotic Wave System from Beauty & Wellness Technologies Inc. is the most advanced bio-impedance micro-current technology with artificial intelligence available today, says the company. A calibrated computer emits precise electrical impulse waves through the skin into associated nerves that mimic the body’s natural contraction and relaxation patterns. Applying it to a focused area results in rapid firming, lifting and toning of skin and muscles with increased blood flow—providing visible improvement in just one treatment! www.bioticwave.com 415.383.8551

www.LNEONLINE.com • Page 121

IMAGENEWS

SANITARY BEAUTY The new Valentino Beauty Pure™ Generation III table model delivers a fashionable smaller solution to harmful dust and odors right at the source. The sleek, ergonomically friendly design is two inches high, and sits between the client and the nail technician, capturing the dust and fumes at the source as you work. The Valentino Beauty Pure system works by utilizing a high quality Polysorb activated carbon media filter treated with an anti-microbial coating, along with a powerful fan that is fully adjustable. The fan pulls the nail dust/odor down through the filter, leaving nothing but clean, odor-and chemical free air at the source, says the company. www.valentinobeautypure.com 888.390.4259

FUNGUS FIGHTER The Herbal Synergy Nail and Cuticle Enhancer from Backscratchers Salon System, Inc., is formulated with oregano oil, tea tree and cinammon oil. The three oils together create a natural, powerful agent known to attack nail fungus, says the company. The product was compounded exclusively for Backscratchers Salon Systems, Inc. by renowned cosmetic chemist, Peter T. Pugliese. www.backscratchers.com 800.832.5577

SHUTTERSTOCK.COM

TATTOO CAUTION The Food and Drug Administration (FDA) has issued a warning urging consumers to beware of black henna tattoos. Temporary tattoos are applied to the skin’s surface. They last anywhere from three days to a few weeks. Dr. Linda Katz, director of the FDA’s Office of Cosmetics and Colors, says people are reporting a range of reactions to black henna tattoos. Some of these reactions are very serious, and include redness, blisters and raised, weeping sores. The tattoos can also cause loss of skin pigment, sensitivity to sunlight and permanent scarring. Some reactions occur right away and others may occur weeks after getting the tattoo. “Reporting an infection to the FDA and the artist is important,” said Dr. Katherine Hollinger, of the FDA’s Office of Cosmetics and Colors. Once the problem is reported, the FDA can investigate. The artist can then take steps to prevent others from being infected. www.fda.gov

Page 122 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

Say you saw it in LNE & Spa and circle #149 on reader service card

WEST | CENTRAL | EAST

CALENDAR OF EVENTS

West AUGUST (ONGOING) Advanced Chemical Peels with Skin Assessment by A Natural Difference. Encinitas, CA. 888.568.3150. Advanced Chemical Peels with Skin Assessment by A Natural Difference Skincare. Long Beach, CA. 888.568.3150. Advanced Chemical Peels with Skin Assessment by A Natural Difference Skincare. Seattle, WA. 888.568.3150. Alternate Therapies by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100. www.nceacertified.tv/ online-ce-activities.

Antiqua Prima Level I Introductory Classes by Laura L. Root. Webinars held every Monday and Friday. 866.358.1694 Ext. 4. Distance learning available. Full-Spectrum Reiki for Beauty Professionals: Integrated Reiki Spa Treatments by Linda Bertaut at Bertaut Beauty. Pasadena and San Francisco, CA. 626.405.0424. HydroPeptide Product Training Seminar by HydroPeptide.Webinars held Mondays at 10 a.m. PST. www.hydropeptide.com/webinars.

Rosacea: Signs, Symptoms and Subtypes by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100. www.nceacertified.tv/ online-ce-activities. Seasonal Peels and Unusual Actives by A Natural Difference Skincare. Encinitas, CA. 888.568.3150. Seasonal Peels and Unusual Actives by A Natural Difference Skincare. Long Beach, CA. 888.568.3150.

Laser and Light Therapy by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100. www.nceacertified.tv/ online-ce-activities.

Seasonal Peels and Unusual Actives by A Natural Difference Skincare. Seattle, WA. 888.568.3150.

Medical Esthetics by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100. www.nceacertified.tv/ online-ce-activities.

Scleroderma by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100. www.nceacertified.tv/ online-ce-activities.

Page 124 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

West Central East International

Treating Acne in Skin of Color by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100. www.nceacertified.tv/ online-ce-activities. Triggers and Treatment of Atopic Dermatitis by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100. www.nceacertified.tv/online-ce-activities.

AUGUST 5

AUGUST 19

Peel Fundamentals: A Hands-on Course by PCA Skin. Riverside, CA. 877.PCA.SKIN.

Peel Fundamentals: A Hands-on Course by PCA Skin. Walnut Creek, CA. 877.PCA.SKIN.

AUGUST 10

SEPTEMBER 8

Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course by PCA Skin. Seattle, WA. 877.PCA.SKIN.

Skin Biology & Chemical Peel Seminar by PCA Skin. Portland, OR. 877.PCA.SKIN.

AUGUST 11 AUGUST 1 Bio-Oxygen Continuing Education by Bio-Therapeutic. Seattle, WA. 800.976.2544.

Skin Biology & Chemical Peel Seminar by PCA Skin. Seattle, WA. 877.PCA.SKIN.

AUGUST 12 AUGUST 2 Bio-Synthesis Continuing Education by Bio-Therapeutic. Seattle, WA. 800.976.2544.

Peel Fundamentals: A Hands-on Course by PCA Skin. Seattle, WA. 877.PCA.SKIN.

Skin Biology & Chemical Peel Seminar by PCA Skin. Scottsdale, AZ. 877.PCA.SKIN. Skin Biology & Chemical Peel Seminar by PCA Skin. Tuscon, AZ. 877.PCA.SKIN.

SEPTEMBER 8-9 AUGUST 4

AUGUST 18

Skin Biology & Chemical Peel Seminar by PCA Skin. Riverside, CA. 877.PCA.SKIN.

Skin Biology & Chemical Peel Seminar by PCA Skin. Walnut Creek, CA. 877.PCA.SKIN.

August 2013 • Les Nouvelles Esthétiques & Spa

Advanced Skin Histology, Analysis and Treatments (2 Day “Skin-tensive” Training) by Skin Script Skin Care. Tempe, AZ. 480.543.1121. continues www.LNEONLINE.com • Page 125

calendar|west|central

CALENDAR OF EVENTS SEPTEMBER 15

SEPTEMBER 30

Skin Biology & Chemical Peel Seminar by PCA Skin. San Diego, CA. 877.PCA.SKIN.

Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course by PCA Skin. Scottsdale, AZ. 877.PCA.SKIN.

Skin Biology & Chemical Peel Seminar by PCA Skin. San Jose, CA. 877.PCA.SKIN.

Central

SEPTEMBER 22

AUGUST (ONGOING)

Skin Biology & Chemical Peel Seminar by PCA Skin. Reno, NV. 877.PCA.SKIN.

Advanced Chemical Peels with Skin Assessment by A Natural Difference Skincare. Dallas, TX. 888.568.3150.

SEPTEMBER 23 Skin Biology & Chemical Peel Seminar by PCA Skin. Boise, ID. 877.PCA.SKIN.

SEPTEMBER 29 Skin Biology & Chemical Peel Seminar by PCA Skin. San Francisco, CA. 877.PCA.SKIN. Skin Biology & Chemical Peel Seminar by PCA Skin. Seattle, WA. 877.PCA.SKIN.

SEPTEMBER 29-30 The International Congress of Esthetics and Spa by Les Nouvelles Esthétiques & Spa and Dermascope magazines. Long Beach, CA. 800.471.0229.

Alternate Therapies by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100. www.nceacertified.tv/ online-ce-activities. HydroPeptide Product Training Webinar by HydroPeptide. Webinars held Mondays at 12 p.m. C.S.T. www.hydropeptide.com/webinars.E Laser and Light Therapy by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100. www.nceacertified.tv/ online-ce-activities.

Medical Esthetics by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100. www.nceacertified.tv/ online-ce-activities. Rosacea: Signs, Symptoms and Subtypes by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100. www.nceacertified.tv/ online-ce-activities. Scleroderma by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100. www.nceacertified.tv/ online-ce-activities. Treating Acne in Skin of Color by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100. www.nceacertified.tv/ online-ce-activities. Triggers and Treatment of Atopic Dermatitis by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100. www.nceacertified.tv/ online-ce-activities.

Page 126 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

calendar|central|east

AUGUST 11

SEPTEMBER 22

Skin Biology & Chemical Peel Seminar by PCA Skin. Chicago, IL. 877.PCA.SKIN.

Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course by PCA Skin. San Antonio, TX. 877.PCA.SKIN.

AUGUST 25 Skin Biology & Chemical Peel Seminar by PCA Skin. Dallas, TX. 877.PCA.SKIN. Skin Biology & Chemical Peel Seminar by PCA Skin. St. Louis, MO. 877.PCA.SKIN.

Skin Biology & Chemical Peel Seminar by PCA Skin. Kansas City, MO. 877.PCA.SKIN.

East

AUGUST 26 Peel Fundamentals: A Hands-on Course by PCA Skin. Dallas, TX. 877.PCA.SKIN. Peel Fundamentals: A Hands-on Course by PCA Skin. St. Louis, MO. 877.PCA.SKIN.

AUGUST (ONGOING) Advanced Chemical Peels with Skin Assessment by A Natural Difference Skincare. Atlanta, GA. 888.568.3150. Advanced Chemical Peels with Skin Assessment by A Natural Difference Skincare. Columbus, OH. 888.568.3150.

SEPTEMBER 8 Skin Biology & Chemical Peel Seminar by PCA Skin. Chicago, IL. 877.PCA.SKIN.

Advanced Chemical Peels with Skin Assessment by A Natural Difference Skincare. Fort Lauderdale, FL. 888.568.3150.

SEPTEMBER 15 Skin Biology & Chemical Peel Seminar by PCA Skin. Houston, TX. 877.PCA.SKIN. August 2013 • Les Nouvelles Esthétiques & Spa

Advanced Chemical Peels with Skin Assessment by A Natural Difference Skincare. Philadelphia, PA. 888.568.3150.

Advanced Chemical Peels with Skin Assessment by A Natural Difference Skincare. Wilmington, DE. 888.568.3150. Alternate Therapies by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100. www.nceacertified.tv/ online-ce-activities. Antiqua Prima Level I Introductory Classes by Laura L. Root. Webinars held every Monday and Friday. 866.358.1694 Ext. 4. HydroPeptide Product Training Webinar by HydroPeptide. Webinars held Mondays at 1 p.m. EST. www.hydropeptide.com/webinars. Knowledge is Power Series by A Natural Difference Skincare. Cooper City, FL. 888.568.3150. Laser and Light Therapy by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100. www.nceacertified.tv/ online-ce-activities. continues www.LNEONLINE.com • Page 127

calendar|east

CALENDAR OF EVENTS Medical Esthetics by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100. www.nceacertified.tv/ online-ce-activities. Rosacea: Signs, Symptoms and Subtypes by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100. www.nceacertified.tv/ online-ce-activities. Scleroderma by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100. www.nceacertified.tv/ online-ce-activities. Seasonal Peels & Unusual Actives by A Natural Difference Skincare. Atlanta, GA. 888.568.3150. Seasonal Peels & Unusual Actives by A Natural Difference Skincare. Columbus, OH. 888.568.3150.

Seasonal Peels & Unusual Actives by A Natural Difference Skincare. Philadelphia, PA. 888.568.3150. Seasonal Peels & Unusual Actives by A Natural Difference Skincare. Wilmington, DE. 888.568.3150. Treating Acne in Skin of Color by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100. www.nceacertified.tv/ online-ce-activities. Triggers and Treatment of Atopic Dermatitis by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100. www.nceacertified.tv/ online-ce-activities.

AUGUST 11 Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course by PCA Skin. Charlotte, NC. 877.PCA.SKIN. Skin Biology & Chemical Peel Seminar by PCA Skin. Buffalo, NY. 877.PCA.SKIN. Skin Biology & Chemical Peel Seminar by PCA Skin. Fort Lauderdale, FL. 877.PCA.SKIN.

AUGUST 12 Peel Fundamentals: A Hands-on Course by PCA Skin. Buffalo, NY. 877.PCA.SKIN. Peel Fundamentals: A Hands-on Course by PCA Skin. Fort Lauderdale, FL. 877.PCA.SKIN.

AUGUST 4 Skin Biology & Chemical Peel Seminar by PCA Skin. Atlanta, GA. 877.PCA.SKIN.

AUGUST 17 Skin Biology & Chemical Peel Seminar by PCA Skin. New York, NY. 877.PCA.SKIN.

AUGUST 5 Seasonal Peels & Unusual Actives by A Natural Difference Skincare. Fort Lauderdale, FL. 888.568.3150.

Peel Fundamentals: A Hands-on Course by PCA Skin. Atlanta, GA. 877.PCA.SKIN.

AUGUST 18 Peel Fundamentals: A Hands-on Course by PCA Skin. New York, NY. 877.PCA.SKIN.

Page 128 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • August 2013

calendar|east

National Esthetic Teacher Training Sponsored by NCEA

AUGUST 19

SEPTEMBER 15

Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course by PCA Skin. New York, NY. 877.PCA.SKIN.

Skin Biology & Chemical Peel Seminar by PCA Skin. Albany, NY. 877.PCA.SKIN.

AUGUST 25

Skin Biology & Chemical Peel Seminar by PCA Skin. Washington, DC. 877.PCA.SKIN.

Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course by PCA Skin. Atlanta, GA. 877.PCA.SKIN.

Skin Biology & Chemical Peel Seminar by PCA Skin. West Palm Beach, FL. 877.PCA.SKIN.

Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course by PCA Skin. Fort Lauderdale, FL. 877.PCA.SKIN.

SEPTEMBER 22 Skin Biology & Chemical Peel Seminar by PCA Skin. Atlanta, GA. 877.PCA.SKIN.

Skin Biology & Chemical Peel Seminar by PCA Skin. Orlando, FL. 877.PCA.SKIN.

Skin Biology & Chemical Peel Seminar by PCA Skin. Virginia Beach, VA. 877.PCA.SKIN.

AUGUST 26

SEPTEMBER 24

Peel Fundamentals: A Hands-on Course by PCA Skin. Orlando, FL. 877.PCA.SKIN.

The Business of Operating a Spa Business by Rhonda Allison. Dania Beach, FL. 817.410.9899.

SEPTEMBER 8

SEPTEMBER 29

Skin Biology & Chemical Peel Seminar by PCA Skin. Boston, MA. 877.PCA.SKIN.

Skin Biology & Chemical Peel Seminar by PCA Skin. New York, NY. 877.PCA.SKIN.

August 2013 • Les Nouvelles Esthétiques & Spa

Pre-Congress National Esthetic Teacher Training (NETT) September 28, 2013 • Long Beach, CA 1.800.471.0229 Pre-Congress National Esthetic Teacher Training (NETT) October 26, 2013 • Philadelphia, PA 1.800.471.0229

TRADE SHOWS Sponsored by Les Nouvelles Esthétiques & Spa and Dermascope

The International Congress of Esthetics and Spa, Long Beach 2013 September 29-30 • Long Beach, CA 1.800.471.0229 The International Congress of Esthetics and Spa, Philadelphia 2013 October 27-28 • Philadelphia, PA 1.800.471.0229 The International Congress of Esthetics and Spa, Miami Beach 2014 April 6-7 • Miami Beach, FL 1.800.471.0229 The International Congress of Esthetics and Spa, Dallas 2014 May 4-5 • Arlington, TX 1.800.471.0229 The International Congress of Esthetics and Spa, Long Beach 2014 September 7-8 • Long Beach, CA 1.800.471.0229 The International Congress of Esthetics and Spa, Philadelphia 2014 October 19-20 • Philadelphia, PA 1.800.471.0229

www.LNEONLINE.com • Page 129

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5................. A Natural Difference................................................. www.anaturaldifference.com.......................................... 232 46............... Beautiful Image....................................................... www.beautifulimagellc.com........................................... 183 6................. Bella Schneider Beauty........................................... www.bellaschneiderbeauty.com..................................... 180 93............... Bio Jouvance........................................................... www.biojouvance.com................................................... 140 8,87............ Bio-Therapeutic...................................................... www.bio-therapeutic.com.............................................. 139 73............... Bioslimming............................................................ www.bioslimming.com................................................... 335 9................. 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International Congress of Esthetics and Spa.......... philadelphia.skincareshows.com...................................... ...... 97............... Kneipp.................................................................... www.kneippus.com......................................................... 324 13............... Lady Burd......................................................................www.ladyburd.com........................................................ 119 91............... Le Mieux.......................................................................www.lemieuxcosmetics.com.......................................... 294 83............... Lucrèce Physicians’ Aesthetic Research....................www.lucrece.com........................................................... .263 7................. Meg 21/Dynamis..........................................................www.meg21.com........................................................... 344 79............... PCA Skin.......................................................................www.pcaskin.com........................................................... 110 49............... RA For Men...................................................................www.ramethod.com....................................................... 270 61............... Rapidlash......................................................................www.rapidlash.com........................................................ 224 123............. Rejuvi Laboratory...........................................................www.rejuvilab.com......................................................... 149 11............... Satin Smooth............................................................ www.satinsmooth.com................................................... 304 82............... Select Spa Source..................................................... www.selectspa.com........................................................ 253 92............... Skin Blends.....................................................................www.skinblends.com...................................................... 283 108............. Sranrom..........................................................................www.sranrom.com.......................................................... 207 120............. Tecniche.........................................................................www.tecniche.com......................................................... 153 33............... Vitelle...................................................................... www.vitellelab.com........................................................ 206 *Les Nouvelles Esthétiques & Spa/American Edition has all publishing rights reserved. 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