Lead Graphic Designer Stephanie Stockler stephanie@lneonline.com
Happy New Year, LNE & Spa readers!
As we step into 2025, we’re embracing new opportunities to elevate our careers, expand our knowledge, and find new ways to shine in this ever-evolving beauty industry. This month, we’re diving deep into essential topics that will empower you to take your practice to the next level in 2025.
First, we’re tackling a question that’s on every esthetician’s mind as the new year begins: How to Raise Your Prices. Adjusting your rates can feel daunting, but with the right strategies and mindset, it can be a seamless process that reflects your expertise and the value you bring to your clients. In this article, we’ll explore how to approach pricing with confidence and ensure that you’re charging what you deserve.
Next, we’re excited to share insights on Transitioning from Esthetician to Educator. Whether you’re looking to teach in a classroom, host workshops, or build your own educational content, the transition from practitioner to teacher can be a rewarding and impactful next step in your career. We’ll guide you through the process of making this shift, and offer tips for success as you inspire the next generation of estheticians.
Finally, we’re offering practical advice on Ways to Elevate Your Expertise as an Esthetician. In a field that’s constantly advancing, ongoing education and skill development are key to staying competitive and providing the best service for your clients. From mastering new techniques to embracing the latest technologies, we’ll help you stay ahead of the curve in this dynamic industry.
And that’s not all—this issue marks the launch of Esthetician Edit, a new platform sponsored by LNE & Spa Magazine, dedicated to exploring the unique journeys and insights of the passionate professionals behind the treatments we love. We’re thrilled to begin this new chapter with you, shining a spotlight on the people who make our industry so vibrant.
Contributors:
• Samantha Garcia
• Shannon Reed
• Aurora Solis
Here’s to a year filled with growth, learning, and success. Let’s make 2025 our best year yet!
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LIVV Cardiff
A Wellness Revolution in North County
by Samantha Garcia
Set to open its doors in January 2025, LIVV Cardiff is redefining the wellness experience. Nestled in North County, San Diego, this exclusive members-only retreat blends cutting-edge technology with holistic healing, focusing on longevity and anti-aging practices.
At the heart of LIVV’s offerings is Hyperbaric Oxygen Therapy, a groundbreaking treatment designed to boost recovery, accelerate healing, and reduce oxidative stress by delivering high-pressure therapeutic oxygen. Using the state-of-the-art ZEUGMA monoplace hyperbaric chamber, the same model favored by biohackers like Brian Johnson and professional athletes, the treatment has been shown to improve recovery times by up to 25%. But LIVV Cardiff is much more than just a clinic—it's a sanctuary for wellness seekers, offering an unparalleled approach to holistic health.
Here’s a glimpse into their three transformative pillars:
Performance Wellness
LIVV Cardiff takes a whole-body approach to recovery and optimization with cold plunges, infrared sauna sessions, and therapeutic massage therapies. Designed to reduce muscle soreness, enhance circulation, and improve physical performance, these modalities aim to help clients feel stronger and more energized in their daily lives.
Anti-Aging Medicine
With advanced treatments like NAD+ infusions, stem cell therapy, and peptides, LIVV Cardiff focuses on cellular regeneration and hormonal balance to combat aging. These therapies are designed to restore vitality, improve energy levels, and support longevity.
Medical Aesthetics
For those seeking to enhance their natural beauty, LIVV offers a curated menu of non-invasive treatments, including HydraFacials, Botox, and laser therapies. Prioritizing subtle, harmonious results, their approach uses biocompatible products and techniques to rejuvenate and restore skin health while maintaining a natural look.
Already a trusted name in San Diego’s wellness community with a location in Little Italy, LIVV Cardiff is poised to become the city’s go-to destination for those seeking a luxurious and science-backed approach to health and beauty.
For more information on LIVV Cardiff, visit LIVVnatural.com.
Trend
2025 WATCH
What’s Trending in Skincare and the Esthetician Industry
The skincare and esthetics industry continues to thrive in 2025, shaped by innovation, sustainability, and a holistic approach to beauty and wellness From transformative treatments in the treatment room to groundbreaking ingredients and evolving client needs, here’s a comprehensive look at the trends redefining the field.
by Samantha Garcia
Trending Treatments in the Treatment Room
Sculptural Face Lifting and Buccal Massage
Facial massage techniques that sculpt, tone, and detoxify remain a top request. Sculptural Face Lifting, paired with buccal massage, is a go-to for natural facial contouring, reducing jaw tension, and emotional release. Clients crave dual benefits: aesthetic enhancement and stress relief, reflecting the growing focus on mind-skin health.
Exosome Therapy
Microneedling, infused with exosomes, is becoming a gold standard for anti-aging and scar repair. Exosomes deliver growth factors and proteins that accelerate skin regeneration and collagen production.The combination of faster healing and visible, long-term results is unparalleled.
Glass Skin Facials
Inspired by K-beauty, these facials emphasize layering hydration, exfoliation, and light therapy to achieve a poreless, radiant finish. The "glass skin" aesthetic is a highly sought-after look, fueled by social media trends.
Cryotherapy for the Face
Cold therapy is revolutionizing skincare by soothing inflammation, tightening pores, and boosting circulation. Cryo globes, cold rollers, and advanced devices are making regular appearances in treatment rooms. It’s a quick, effective way to calm skin and create an immediate glow, perfect for pre-event facials.
Customizable LED Therapy
LED therapy, with tailored settings for acne, anti-aging, and brightening, has become an essential add-on to facial treatments.Its ability to enhance treatment results without downtime makes it a must-have.
STEP 1: Glam your lashes up during the new year with RapidGlam ® , a creamy, fiber-infused
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Exosomes and Growth Factors
Derived from stem cell technology, exosomes lead the charge in skin rejuvenation and repair. Their ability to amplify skin repair, boost collagen, and reduce inflammation is groundbreaking.
Postbiotics and Microbiome Boosters
The microbiome revolution continues, with postbiotics playing a pivotal role in balancing the skin barrier and reducing sensitivity. You’ll find them in calming serums, barrier creams, and sensitiveskin formulations.
Climate-Adaptive Botanicals
Ingredients like cactus extract, arctic berries, and desert rose are formulated to combat environmental stressors such as pollution and extreme weather, as clients become increasingly aware of how climate impacts their skin health.
Bakuchiol 2.0
This plant-based retinol alternative is now more potent and effective, catering to clients who want anti-aging benefits without irritation. These will be found in anti-aging creams, serums, and eye treatments.
Marine-Derived Actives
Seaweed, algae-based peptides, and marine collagen are trending for their hydration, firming, and protective properties.They’re powerful yet sustainable, resonating with eco-conscious consumers.
AI-Powered Skin Analysis
Artificial intelligence has transformed skin diagnostics, offering precise insights into hydration, pigmentation, and elasticity. Estheticians are going to be incorporating AI tools to create hyperpersonalized treatment plans.
At-Home Beauty Tech
Devices like LED masks, ultrasonic skin scrubbers, and microcurrent tools are thriving. Estheticians can capitalize by offering consultations to teach clients proper usage and integration into their routines.
Mind-Skin Connection
Stress-related conditions like acne and eczema have made the link between mental health and skin health more apparent. Estheticians are addressing this with treatments that combine relaxation techniques, aromatherapy, and mindfulness practices.
Wellness-Integrated Studios
Spas are evolving into wellness hubs, offering lymphatic drainage, guided meditation, and even breathwork alongside skincare treatments.
Eco-Friendly Practices
Estheticians are embracing sustainable solutions such as refillable products, compostable tools, and low-energy devices to appeal to eco-conscious clients.
Inclusive Treatments
Skincare for all is no longer optional. From products catering to diverse skin tones to treatments addressing menopause or hormonal skin concerns, inclusivity and individuality is a major focus in 2025.
Stay ahead with education: Certifications in microneedling, hormonal skincare, and holistic facial massage techniques will be key differentiators.
Embrace sustainability: Align with eco-friendly practices to attract a growing segment of green-conscious clients. Offer personalized solutions: AI-powered diagnostics and climatespecific skincare are game-changers in treatment customization.
Integrate wellness: Position your practice as a holistic haven by including relaxation techniques and wellness-oriented services. The future of skincare in 2025 is a blend of innovation, personalization, and wellness. By embracing these trends, estheticians can create transformative experiences that meet the evolving needs of their clients, ensuring a successful, thriving practice.
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Refresh, purify, and rejuvenate your skin with the Tea Tree Peel-Off Body Jelly Mask from Jellyz. This mask clarifies complexion, evens skin tone, and deeply purifies, making it perfect for oily or acneprone skin. It leaves your skin looking clear, fresh, and radiant from head to heels.
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Skin, No Bumps
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Finipil’s advanced formula targets the root causes of razor bumps and ingrown hairs, promoting a smoother, more comfortable hair removal experience. By releasing trapped hairs and preventing new ingrowns, it helps you achieve flawless, bumpfree skin after every shave or wax.
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How to INCREASE YOUR RATES IN 2025
Pricing Strategies for Estheticians
By Shannon Reed
As the beauty industry evolves and the cost of doing business continues to rise, reassessing your pricing strategy is essential for maintaining a thriving esthetics practice. The new year is an ideal time to make these adjustments, ensuring your rates align with your growing expertise, the quality of your services, and market demands. Raising
your prices can feel daunting, but with the right approach, you can communicate the change effectively, retain client trust, and continue to deliver exceptional value. Here’s a step-by-step guide to raising your prices in 2025 with confidence and professionalism.
How to Increase Your Rates in 2025
Why Raising Your Prices is Essential in 2025
The cost of running an esthetics business has increased significantly in recent years, from rising product prices to higher rent and utilities. Adjusting your rates isn’t just about covering expenses—it’s about ensuring you’re compensated fairly for the value you provide.
By implementing a thoughtful pricing strategy, you create a sustainable business model that allows you to continue growing, investing in your craft, and delivering exceptional service. Clients who value your work will understand that their investment reflects the care and expertise they receive.
Raising your prices in 2025 is more than a business decision—it’s a commitment to yourself and your clients. With clear communication, a focus on value, and confidence in your worth, you can successfully navigate this transition and set your practice up for long-term success.
Evaluate the Market
Before setting new rates, research the competitive landscape in your area. Look at what other estheticians charge for services similar to yours. Are there significant differences in their pricing based on certifications, experience, or service enhancements?
If you offer niche services like Sculptural Face Lifting, buccal massage, or energybased therapies, ensure that your rates reflect the specialized expertise required to perform them effectively. Clients are often willing to pay more for unique offerings, especially when they perceive clear benefits.
Additionally, take into account regional economic factors, such as cost of living and disposable income levels. Understanding these elements helps you set a price point that is both competitive and sustainable.
Highlight Your Growth
When raising your prices, emphasize how you’ve grown as a professional and how this benefits your clients. Have you:
- Invested in advanced certifications or attended industry-leading workshops?
- Upgraded your equipment or introduced cutting-edge technologies, such as microcurrent devices or advanced skin analysis tools?
- Enhanced your service offerings to include additional steps or premium products?
These are all valid reasons for a price increase. Communicate these improvements through your marketing channels, such as your website, email campaigns, or social media. For example, you might post about the new techniques you’ve learned or the high-quality products you’ve added to your treatments, explaining how they elevate the client experience.
When clients understand that your pricing reflects your commitment to delivering superior results, they’re more likely to view the increase as an investment in themselves rather than an additional expense.
Communicate Clearly and Early Transparency is key when introducing a price adjustment. Announce your changes at least 30 days in advance to give clients ample time to prepare. Use multiple communication methods, such as:
Email: Send a professional yet personable email explaining the reasons for the price change and how it will enhance their experience.
Social Media Posts: Share updates on platforms where your clients engage with you, highlighting your dedication to quality and continuous improvement.
In-Person Conversations: For loyal clients, mention the change during their appointment. This approach feels more personal and allows you to address any concerns directly.
When framing the conversation, focus on the added value clients receive. For instance:
“We’re excited to share that starting [date], our service menu will reflect new pricing that supports the premium treatments and advanced techniques we offer. This adjustment allows us to continue providing exceptional care and results tailored to your unique needs.”
Offer Transition Options For long-time clients, especially those on a budget, the transition to higher pricing can feel challenging. To show appreciation for their loyalty and ease the adjustment, consider offering:
Bundled Packages: Introduce discounted packages that encourage clients to book multiple treatments upfront at a slightly lower rate.
Grandfathered Pricing: For a limited time, allow existing clients to continue booking at the old rate before the new prices take effect.
Raising your prices is a bold step that reflects your growth and professionalism.
Loyalty Rewards:
Offer perks such as free add-ons or product samples for clients who book at the new price, reinforcing the value of the updated rates.
These options not only soften the impact of the price change but also help foster a sense of trust and appreciation.
Reflect on Your Brand’s Value
A price increase isn’t just about covering rising costs; it’s a reflection of the value you bring to your clients. As you implement this change, take the time to evaluate what sets your practice apart.
Ask yourself:
- What experience do I offer that clients can’t get elsewhere?
- How do I consistently deliver results that exceed expectations?
- What unique elements of my brand resonate with my clients?
When you’re clear on your worth, it’s easier to convey this confidence to clients. Remember, people are willing to pay for quality and expertise, especially when they trust their provider.
Prepare for Client Reactions
While most clients will understand and support your decision, you may encounter some pushback. Be prepared to handle these conversations with empathy and professionalism. If a client expresses concern, acknowledge their feelings and reiterate your commitment to delivering value.
For example: “I understand that any price change can be challenging, and I want you to know that this decision was made with a lot of care. The new rates allow me to continue offering the high-quality treatments you deserve and have come to expect.”
If a client chooses not to continue with your services due to the price increase, don’t take it personally. Focus on attracting new clients who recognize and appreciate the value you provide.
Raising your prices is a bold step that reflects your growth and professionalism. Celebrate this milestone by sharing your achievements with your community. Post about your new certifications, share before-and-after results that showcase your expertise, or write a blog explaining how you’re continuously elevating your practice.
When clients see your passion and dedication, they’re more likely to support your journey and feel confident in your abilities.
Shannon Reed , is a seasoned esthetician and entrepreneur with over a decade of experience in the beauty and wellness industry. Based in Austin, Texas, Shannon is the former owner of Bloom Haven Spa, a boutique spa known for its personalized treatments and exceptional client care. During her time as a spa owner, she honed her skills not only in skincare but also in business and financial management. Shannon now mentors aspiring estheticians on how to build profitable businesses, sharing her knowledge of budgeting, pricing strategies, and operational efficiency.
Philadelphia, PA
May 4 & 5, 2025
Pennsylvania Convention Center
A NEW EPISODE WILL BE RELEASED EVERY FRIDAY. SEE WHAT’S NEW WITH ESTHETICIAN EDIT!
Esthetician Edit has officially relaunched and our podcast is out! Make sure you subscribe to our podcast on Spotify, Apple, and Youtube. A new episode will be released every Thursday. A new episode will be released every Thursday.
Podcast LINEUP
Here is what’s on the podcast lineup for the month of January!
FEATURING: ASHLEY AND ANDREA FROM THE ESTY COLLABORATIVE
FEATURING: NEVETTE RAMOS
FEATURING: GRACE SCHINDLER
Esty Education
microneedling treatments in my studio. For the hands-on session, The Esty Academy provided all materials onsite. The training began with a detailed review of microneedling theory, protocols, and prepping techniques. I also had the chance to test out Herbal Skin Solution’s products and devices.
The Collagen Induction Therapy (CIT) / Micro-Needling + Nano-Infusion training with The Esty Academy was nothing short of transformative! Let me tell you about my experience. I traveled from Miami to Florida for a one-on-one session with Lead Educator Ashley Hanlon to become an Herbal Skin Solution CIT Pen Provider.
Before my hands-on training, I completed all lessons in the virtual training hub. The platform was incredibly comprehensive and user-friendly, offering a wealth of CIT/Micro-Needling and Nano-Infusion knowledge, resources, and tools. This prepared me to deliver the highest quality service to my clients. I also gained access to the Product Knowledge platform, where I dove into Herbal Skin Solution’s products and Saian technologies, including the skin scrubber and microcurrent machine. The training materials were detailed and thorough, leaving no stone un -
turned. I even got to watch videos on integrating advanced devices like the SkinBuddy into protocols. Learning about the science and intention behind each product’s formulation was a highlight for me. What impressed me most was that every product is suitable for all skin types, making them ideal for microneedling post-care and perfect for retail offerings.
During the training, I also received a microneedling treatment myself, followed by a post-care kit filled with products. Using them at home convinced me of their quality—and sparked my own interest in purchasing more from their line! This experience inspired me to incorporate similar kits into my practice, providing clients with tools to extend their treatment results and engage in their own skin’s transformation journey. Before the in-person training, I received a comprehensive kit equipped with everything needed to start offering
My training partner, another lovely esthetician named Ashley, and I alternated performing and receiving the treatment under the expert guidance of Ashley Hanlon. Two weeks posttreatment, my skin feels completely renewed—soft, supple, and incredibly healthy. Pairing the microneedling with AnteAge stem cells was a game-changer! The faster healing and enhanced results are undeniable.
Save the DATES
The dates have been released for Philly, Dallas, Long Beach, and Ft.Lauderdale and we are so excited!
We will be at the International Congress of Esthetics & Spa elevating our growth this year! The dates have been released for Philly, Dallas, Long Beach, and Ft.Lauderdale and we are so excited. Did you check out this year’s inspiring Conference speakers and innovative brands? Visit lneonline.com to check them out today.
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Stay in the loop with the latest skin- care trends and educational insights.
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Your Expertise Elevate
Master These 10 Skills to Stay Ahead in the Skincare Industry in 2025
By Aurora Solis
The beauty industry is ever-evolving, driven by advancements in technology, client demands, and holistic approaches to skincare. To remain competitive and offer your clients cutting-edge treatments, continuous learning is essential. Here are ten skills to master in 2025 that will elevate your expertise and set you apart in the industry.
Advanced Skin Mapping and Analysis
The demand for hyper-personalized skincare is skyrocketing. Enhance your diagnostic abilities with advanced skin mapping tools and techniques that identify intricate details like hydration levels, elasticity, pigmentation, and inflammation. This allows for tailored treatment plans that deliver exceptional results.
Mastering Dermaplaning
This exfoliation technique has become a client favorite for achieving smooth, radiant skin. Master dermaplaning to safely and effectively remove dead skin cells and vellus hair while preparing the skin for deeper product absorption. Pair it with other treatments to amplify results.
Proficiency in Microneedling
Microneedling remains a powerful solution for addressing concerns like acne scars, fine lines, and overall skin rejuvenation. Earning advanced certifications in microneedling ensures you can offer this sought-after treatment with precision and safety, giving clients transformative results.
Expertise in Energy-Based Technologies
Expand your repertoire by training in non-invasive energy-based therapies such as radiofrequency, ultrasound, and LED light treatments. These modalities are highly effective for collagen stimulation, lifting, and rejuvenation, catering to the rising demand for non-surgical anti-aging solutions.
Sculptural and Buccal Facial Massage Techniques 5.
These innovative massage techniques, which involve working deep within the facial muscles, are revolutionizing skincare. Sculptural and buccal massages help relieve tension, improve lymphatic drainage, and sculpt facial contours naturally, offering clients both relaxation and visible results.
7.
Gua Sha Mastery and Traditional Chinese Medicine (TCM) Techniques
The integration of ancient practices into modern skincare is a growing trend. Learning how to use Gua Sha tools and incorporating Traditional Chinese Medicine principles, such as meridian therapy or acupressure, adds depth to your services and appeals to holistic-minded clients.
Chemical Peel Customization
Chemical peels are a cornerstone of many esthetic practices, but learning to customize peels for various skin types and conditions is a game-changer. Understanding peel combinations and advanced layering techniques can help you address specific concerns while minimizing downtime.
8.
Holistic Wellness Integration
Clients are increasingly seeking treatments that address both their skin and overall wellbeing. Incorporate practices such as breathwork, aromatherapy, and guided meditation into your sessions to create a multi-sensory, stress-relieving experience that fosters deeper client loyalty.
Understanding Hormonal Impact on Skin
Hormonal imbalances often manifest in the skin, causing acne, pigmentation, or sensitivity. Deepen your knowledge of how hormones influence skin health to offer tailored advice and treatments for clients navigating life changes such as menopause, pregnancy, or stress. 10.
9.
Expanding Knowledge of Nutrition and Skin Health
Nutrition plays a vital role in achieving and maintaining healthy, glowing skin. Enhance your expertise by learning how diet impacts common skin concerns like acne, inflammation, and premature aging. By understanding the connection between internal health and skin conditions, you can provide clients with tailored advice and support their journey toward long-term results. Offering nutritional guidance or partnering with a certified nutritionist can further elevate your practice and position you as a holistic skincare expert.
Aurora Solis is a passionate licensed esthetician known for her intuitive touch and dedication to holistic skincare. Based in sunny Southern California, Aurora combines ancient beauty rituals with cutting-edge techniques to help clients achieve radiant, healthy skin. She specializes in lymphatic drainage massage, LED light therapy, and creating personalized treatment plans for acne-prone and sensitive skin.
Beauty Bulletin Board
Education for Beginner Estheticians
Integrative Esthetician Certificate Program by LearnSkin
A year-long certification course focusing on holistic and clinical approaches to skincare. It covers modules on Ayurvedic principles, Traditional Chinese Medicine, nutritional skincare, oncology esthetics, and hands-on facial massage techniques. This self-paced program emphasizes a collaborative, inclusive approach to skin health. get.learnskin.com
Advanced Microneedling Training
by The Anti-Aging Pro
This comprehensive 15-hour online course is designed for estheticians and nurses to perfect microneedling techniques. It includes handson video demos, downloadable resources like client forms, and a certificate of completion to enhance your professional credentials. theantiagingpro.com
Beauty Bulletin Board Education
This program focuses on incorporating Ayurvedic principles into skincare. Topics include marma point therapy, herbal skincare solutions, and facial massage techniques for promoting holistic skin health. theayurvedaexperience.com
Dermaplaning Certification Course by DermaplanePro
A specialized training program that teaches proper dermaplaning techniques, including safety protocols, hands-on practice, and client care tips. Students receive a kit and a certificate upon successful completion, making it a great addition to service menus. dermaplanpro.com
This course provides in-depth training on various laser technologies for hair removal, pigmentation, and skin rejuvenation. It includes a blend of classroom instruction and practical, hands-on experience at their training centers. nationallaserinstitute.com
FROM TOEducator Ethetician
by Samantha Garcia
Are you an esthetician with a passion for sharing your skincare wisdom? Exciting times are ahead! As the beauty and wellness industry evolves, more estheticians are stepping into the spotlight as educators, ready to inspire and guide the next generation of skincare professionals. With the rise of online learning and a growing demand for quality education in esthetics, 2025 is the perfect time to take the plunge into teaching. Here’s your step-by-step guide to making a smooth and successful transition from hands-on practitioner to engaging educator.
Assess Your Expertise
Before you embark on your journey as an educator, take stock of your skills and areas of expertise. Reflect on the techniques, treatments, and experiences that set you apart in your esthetics career. Consider what aspects of esthetics you’re most passionate about teaching. Whether it's advanced skincare techniques, business strategies, or holistic approaches, identifying your niche will help you create focused and engaging content for your students.
Develop a Curriculum
Creating a curriculum is essential for any educational program. Outline the topics you want to cover and the learning objectives for each section. Consider incorporating a mix of theoretical knowledge and practical applications, ensuring that your curriculum reflects the current trends and practices in the industry. You may also want to gather feedback from peers or potential students to refine your offerings and ensure they meet market demands.
Choose Your Format
In 2025, there are various formats for delivering your courses. Consider whether you want to teach in-person workshops, online courses, or a hybrid model that combines both. Online platforms have become increasingly popular, allowing you to reach a broader audience. Think about what works best for your content and your target audience. If you choose to teach online, familiarize yourself with e-learning tools and technologies that can enhance your teaching experience.
Build Your Brand
Establishing a personal brand as an educator is crucial for attracting students. Create a professional website showcasing your qualifications, teaching philosophy, and course offerings. Utilize social media to promote your courses, share valuable content, and connect with your audience. Engaging with potential students through informative posts, webinars, or Q&A sessions can help establish your credibility and build a community around your brand.
Gain Teaching Experience
If you're new to teaching, consider gaining experience before launching your courses. Look for opportunities to teach workshops, mentor aspiring estheticians, or guest lecture at local beauty schools. This hands-on experience will not only help you refine your teaching style but also provide insight into what resonates with students. Plus, you’ll gain confidence in your ability to educate others.
Stay Updated with Trends
The beauty and wellness industry is everchanging, so it's crucial to stay informed about the latest trends, techniques, and technologies. Attend workshops, read industry publications, and engage in ongoing education to ensure your content remains relevant and current. By keeping your knowledge fresh, you’ll be better equipped to provide valuable insights to your students.
Network with Industry Professionals
Connecting with other educators, estheticians, and industry professionals can provide valuable insights and support during your transition. Attend industry conferences, workshops, and networking events to meet like-minded individuals. Building relationships with fellow educators can lead to collaborations and partnerships that enhance your teaching offerings and expand your reach.
Launch Your Courses
Once you’ve developed your curriculum, chosen your format, and built your brand, it’s time to launch your courses! Start with a soft launch to gather feedback from your initial students and make any necessary adjustments. Use testimonials and success stories to market your courses further and attract new students. Embrace feedback as a tool for continuous improvement and growth.
The demand for quality education in esthetics is growing, and your unique insights and experience can make a significant impact on the next generation of skincare professionals. Embrace this new chapter, and get ready to inspire and educate!
DAILY RENEWAL
• Cellular Renewal
• Collagen Production
• Epidermal Growth
• Dermal Regeneration
PRO REGENERATION
• Start 2025 with New Peels & Masks
• Growth Factors
• Peptides & Stem Cells
• Boosted Retinoids
• Pure Vitamin C Collagan
Esthetician Spotlight
With Jadé Marie Chapman, Esthetician + Founder + Creative Director of JADÉ Complexions
What is your skincare philosophy when it comes to treating clients; skin, and how has it evolved throughout your career?
After earning my esthetics license, I was determined to master both the medical and holistic sides of the beauty industry. I pursued advanced certifications in clinical esthetics—such as microdermabrasion, chemical peels, and acne management— while also delving into holistic practices like reflexology, aromatherapy, chakra healing, herbal medicine, sound therapy, and lymphatic drainage.
My philosophy is that you don’t have to choose between relaxation and results in skincare. By merging natural elements with scientific advancements, I believe we can offer innovative, effective solutions that promote both inner and outer balance. This harmonious blend allows us to create transformative spa experiences and at-home routines for our clients, uniting the strengths of nature and technology.
At the core of my approach is the belief in the symbiotic relationship between skin and mind, individuals and the environment, and nature and technology. This philosophy informs everything I do—from product formulation to my understanding of beauty and my overall approach to skincare. It has continued to evolve, particularly through my experience developing a skincare series, which ultimately shaped my signature facial treatments and laid the foundation for my new professional holistic-clinical brand, JADÉ Complexions.
What makes facials at Complexions
Skincare Studio unique, and how do they reflect your integrative approach?
Each of my treatments is designed to nurture the individual on every level—skin, body, and mind. I wanted my facials to go beyond traditional skincare and become a full sensory experience. Our Signature 180 Facial embodies this vision by integrating
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all of my teachings into one transformative session.
This treatment features guided meditation during light therapy, a gua sha scalp massage while the Crystalline Marine Facial Polish is on, and a soothing sound bath during the mask application. By combining these elements, our facials not only provide physical benefits but also offer deep mental and emotional rejuvenation, creating a lasting sense of well-being even after the client leaves the studio.
Your career spans over a decade, from esthetics to makeup artistry and education. What inspired you to integrate Eastern and Western skincare philosophies in your practice?
In 2019, I was inspired to rebrand my career and create an online series that offered a deeper look into my beauty and personal philosophies. I developed a YouTube series called Complexions by Jade, designed to provide viewers with a multi-sensory ASMR virtual spa experience. This project not only propelled my career to new heights but also revealed a significant desire among people for more from their self-care routines.
realized that skincare could transcend a mere routine and evolve into a holistic ritual for the skin, mind, and soul. This understanding sparked a new business venture: the creation of JADÉ Complexions and our trademarked approach, HOLISTICEUTICALS™, which combines the best of Eastern and Western medicinal teachings.
inner well-being—both personally and through my clientele over the past decade. I consistently emphasize to my clients that addressing both mental and internal health is crucial for achieving optimal skin vitality. While my signature services follow a similar sequence, I always personalize each session based on the client’s unique skin type and current concerns. I consider not just what I observe in the treatment room, but also what’s happening in their lives, their mindset, and their diet.
I reimagined my platform to allow individuals worldwide—estheticians and skincare enthusiasts alike—to learn about my transformative treatments, which encompass a 360° approach to wellness that nourishes the soul as much as the skin. I am incredibly passionate about my craft and have made it my mission to inspire other practitioners through this new approach to esthetics, one that I feel fosters lasting skin transformations and deeper connections with their clients.
Viewers were drawn to the integration of breathwork, meditation, and holistic techniques with classic skincare practices. As the series gained popularity, I
With your ASMR virtual spa series, Complexions by Jadé, you combined skincare with mental wellness. How do you think mental health and skin health are connected, and why Is it important for estheticians to address this connection?
The skin is the body’s largest organ, and I’ve witnessed how it reflects our
You developed the Crystalline Marine Facial Polish to help your brother overcome cystic acne, clogged pores and uneven texture. What was the process like formulating this product, and how did you ensure it would meet professional-grade standards?
I was inspired to create the Crystalline
Marine Facial Polish to help my younger brother, Stephen, with his cystic acne, clogged pores, and uneven texture. The state of his skin was beginning to affect his confidence and mental health. With a passion for formulating since esthetics school, I started experimenting with raw materials like herbs, clays, and natural oils. This journey led me to conduct in-depth research into sustainable ingredients, labs, and suppliers, which deepened my knowledge and passion for formulation and manufacturing.
Finding the right lab was challenging; in fact, I left four labs before I arrived at the formula we have today. Once I discovered the ideal blend, I sent samples to 95 estheticians within my community for testing to ensure it met professional-grade standards before being released to the public. Their feedback was overwhelmingly positive, with rave reviews and data highlighting the formula’s effectiveness. I knew then that I had to bring this product to market, not only to help individuals like my brother but also to support other estheticians seeking transformative solutions for their clients.
You’ve worked with many high-profile beauty brands over the years. How have these experiences influenced the way you approach product development and client care at Complexions Skincare Studio?
I feel incredibly blessed to have worked with top professional and mainstream beauty brands throughout my 14-year career. This experience allowed me to test thousands of products on myself and my clients, revealing gaps in the industry. Frustrated that my clients lacked ac-
cess to the high-quality skincare they experienced during treatments, I began mixing my own blends and gifting them. This led me deeper into formulation and product development, where I learned about active ingredient levels, clean ingredients, and sustainable solutions.
Determined to create a brand built from the ground up, I spent five years ensuring it was highly efficacious, with quality active ingredients, recyclable, sustainable, and plant-based professional. I educate every client on this philosophy and how JADÉ Complexions products can enhance their at-home routines so that they can now achieve the same spa-quality results they receive in each of my facials.
What are some practical ways estheticians can address the emotional aspects of skincare, especially for clients dealing with acne, scarring, or other skin conditions that impact self-confidence?
At the studio, we prioritize understanding the emotional aspects of skincare by providing clients with an intake form before their treatment. This form includes questions about their nutritional habits, as well as whether they are experiencing any depression or anxiety. This information allows us to tailor their HOLISTICEUTICALS™ treatment to meet their unique needs.
Based on their responses, we customize the spa experience further by offering food suggestions that support their skin type, recommending essential oils for at-home breathwork, and selecting guided meditations that align with their current state of mind. By addressing both the physical and emotional aspects of skincare, we create a supportive environment that fosters selfacceptance and confidence, helping clients feel empowered on their skincare journey.
What is your favorite part of your career as an esthetician, and what do you love most about working in the skincare industry?
What I love most about my career as an esthetician is collaborating with other passionate professionals who share my enthusiasm for learning and growing in the field. I am exceptionally dedicated to education and nurturing fellow skincare professionals to elevate their careers. It has been my mission to create an unmatched support system within the industry, to become the go-to resource for those as dedicated as I am. I created the Complexions Community, an online destination for professionals eager to deepen their passion and achieve personal and professional success in the beauty world. The support I’ve witnessed in this group has brought me immense joy.
It has also been so fulfilling to be able to help people worldwide achieve their best skin and self through my educational content. Reading comments from followers who have cleared their skin or learned about meditation through my videos is incredibly rewarding. My purpose has always been to help others feel comfortable in their skin—whether through makeup in the
early days of my career or during one of my facials at the studio and I feel I am doing that through my platform.
If you could go back in time to when you first started your career as an esthetician and makeup artist, what advice would you give your younger self?
If I’m being honest, this question always makes me a bit emotional. The girl I was back then pursued her dreams despite facing many personal hardships. She struggled with selfconfidence and insecurities but always found a way to help others feel their best. If I could go back, I would show her everything she would eventually build because she remained true to herself and never let anything get in the way of her dreams.
I would tell her how loved she is and how proud she should be of what she accomplished at such a young age. Above all, I would remind her to be gentle with herself; she will get to exactly where she is meant to be and, along the way, help so many others do the same.
Learn more: jadecomplexions.com
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Tried and Tested
Treatment of the Month
I had the pleasure of experiencing the Dermaplane + Astrodome Facial at MDR Skin with Marissa, and I am absolutely hooked! My skin feels smoother than ever, with an instant glow that has lasted for days. The Dermaplane treatment left my face flawless, removing dead skin and peach fuzz, while the Astrodome Facial took relaxation to the next level with its rejuvenating energy boost. The combination of exfoliation and advanced technology made my complexion radiant and refreshed—perfect for a boost of confidence before any special occasion. I highly recommend it!
