LNE & Spa October 2019 by LNE Magazine

LNE & Spaâ&#x20AC;&#x201D;the magazine for skin care and spa professionals October 2019

$7.50

* % 37

reduction in eye bags and puffiness

Revitalize the eye area with a luxuriously fluffy eye cream

PURE AND POWERFUL INGREDIENTS Nature’s most potent ingredients working in harmony to soothe, detoxify and repair. The result? A pure, glowing complexion.

HYDR ATING SNOW MUSHROOM Powerhouse super-humectant

PURIF YING BIRCH WATER

REGENER ATIVE REISHI MUSHROOM

Esteemed as nature’s detoxifier

Powerful anti-inflammatory

*Twice daily application over 28 days

THE

PURE FOREST COLLECTION

If you are interested in partnering with Ă&#x2030;minence, an award-winning natural, organic and BiodynamicÂŽ skin care line, call 1-888-747-6342 or visit www.eminenceorganics.com.

FROM THE

EDITOR

Do you hear that? It’s the sound of the holidays speeding around the corner, and they’ll be here before you know it! So start writing your holiday shopping list and get busy with a business plan to make this winter your most profitable one yet!

The holidays don’t have to mean a dump in your profits. Consumers are itching to spend, spend, spend and it’s your mission to convince them to spend on wellness, spa treatments, and skin care transformations! From festive décor to inviting scents and sales promotions, we’ve got the goods when it comes to strategies for increasing sales this holiday season!

PLAN AHEAD AND SCHEDULE YOUR SHOW EXPERIENCE TODAY! OUR ICES APP FEATURES INCLUDE... • Live Push Notifications • Connect with Main Stage Speakers • Exhibitor Profiles • Show and Exhibitor interactive maps

For all of you attending The International Congress of Esthetics and Spa next month in Miami on November 3rd and 4th, I can’t wait to see you there! Don’t miss your chance to have your skin analyzed by the one and only Nerida Joy on the Main Stage on Sunday! Download the ICES Spa Show app for the details!

For real-time updates and show announcements, press allow for push notifications straight to your device.

Happy Holidays!

Download the free app in the APP store ( Android and IOS compatible)

Managing Editor

mcristina@LNEonline.com 4

October2019

LNEonline.com

Light Therapy

New Full Body Panels

DELUX MODELS

Pair with any Celluma device for head-to-toe coverage! • Affordable full body coverage • Conveniently store on a door mount • Cost-saving, space-saving, lightweight • Only full body device with an Acne setting • Same Celluma power, efficacy and convenience

We’ve Got You Covered

ACNE | WRINKLES | PAIN

ICES MIAMI, NOV 3-4, BOOTH #63-64

FDA CLEARED

(714) 978-0080

www.celluma.com

info@biophotas.com

October volume 34 number 10

contents 4

From the Editor Advertiser Index

10 Reverse Summer Sun Damage

Boost Holiday Sales

16 Inflammation SOS

Holiday Decor

Holiday Photo Feature

10 Reverse Summer Sun Damage Spa of the Month

Meadowfoam Oil

Spa News

Organic & Wellness News

o&w

spa business

41 Holiday Guide

24 Spa Of The Month

60 Meadowfoam Oil

Fall Promotions

Eyebrow Emergency!

Long Beach 2019 RECAP

Image News

#esty2esty

Tradeshow Talk

30 Fall Promotions

image

skin

22 Skin News

guide

66 Eyebrow Emergency!

Les Nouvelles Esthétiques & Spa, American Edition, (USPS 003-687) (ISSN 1043-9641) is published monthly, 12 times per year and is sold exclusively by subscription. Publisher’s Name: Jean Jacques Legrand, M.D., 3929 Ponce De Leon Blvd., Coral Gables, FL, 33134. Periodical postage paid at Miami, Florida, with additional mailing offices. Postmaster: Send address changes to: Les Nouvelles Esthétiques & Spa, American Edition, 3929 Ponce De Leon Blvd., Coral Gables, Florida 33134, United States Subscription: Annual Rate $45.00 Canada Subscription: $55.00 (American) 1st Class Postage Overseas Subscription: Two years for $140.00 (U.S.) Air Mail Postage

October2019

LNEonline.com

YOUR BROWS, YOUR WAY Hi-Def Brow Pencil sculpts, shapes and defines brows in just a few strokes. The fine-tip applicator and rich, buildable formula allow for a completely customizable look, from natural to bold, for beautiful brows that last all day.

To inquire about becoming a RevitaLash® Cosmetics reseller, please call (877) 909-5274. ETERNALLY PINK® — RevitaLash® Cosmetics honors the courage and strength of our Co-Founder, Gayle Brinkenhoff, and that of women everywhere by supporting breast cancer awareness, research and education initiatives year-round, not just in October. This is our Eternally Pink Pledge. ©2019 Athena Cosmetics, Inc.

3929 PONCE DE LEON BLVD. CORAL GABLES, FLORIDA 33134 USA: 800.471.0229. Worldwide: 305.443.2322. Fax: 305.443.1664. LNEonline.com email: tradeshows@LNEonline.com subscriptions@LNEonline.com Publisher Dr. Jean Jacques Legrand Chief Executive Officer Rodolphe Legrand rodolphe@LNEonline.com Managing Editor Cristina Beecham mcristina@LNEonline.com Director of Marketing Mika Diaz mika@LNEonline.com Art Director Andres Gutierrez andres@LNEonline.com Director of Sales Elizabeth Canler elizabeth@LNEonline.com Show Director Danni Boucher danni@lneonline.com Exhibitor Operations Manager Elizabeth Allen liz@LNEonline.com Web Developer Jose Daniel De La Rosa daniel@LNEonline.com Conference Coordinator Jacqueline Reyes jackie@LNEonline.com International Editor Michele de Lattre-Pierantoni 7 Avenue Stephane-Mallarme, 75017 Paris, France - 43 80 06 47

C ontributors Aurora Solis Cristina Beecham David del Rio

Trina Renea Umbreen Sheikh

Printed with 100% soy-based ink. This magazine is recyclable. Please recycle where facilities exist.

October2019

LNEonline.com

Be Bright. Be Beautiful.

Illuminate Skin Celebrate your skin with our illuminating Royal Treatment Holiday Kit Reveal that youthful on-the-go glow with our Luxury Travel Bag featuring PRO Anti-Aging Pads – a professional home care peel, BIO Lift Crème – epigenetic, luxurious and restorative with brightening vitamin C, finish with new BB Lip Balm – formulated with an exclusive enhanced probiotic and a new generation of peptide technology with Sepilift™ to volumize and protect lips with a hint of color.

At-home treatment

perfect

FOR H O L I DAY GIFT GIVING

liraclinical.com | 877.440.5472 | info@liraclinical.com

October2019

LNEonline.com

Natural skin brighteners for postsummer treatments by Dawn Fields

Porcelain skin has been a sign of beauty throughout the ages. In Europe’s Elizabethan period, upper class women were known to whiten their face with ceruse, a deadly combination of vinegar and white lead, which gave them that milky complexion they sought. Today some might argue that women continue to put vanity ahead of safety when it comes to the color of their skin, and if a caramel tan is more of the desired look—at least in the West—the issue now comes down to sun damage, uneven pigmentation and those darker patches of skin that come with fun under the sun (not to mention age and other skin conditions such as melasma.

REVERSE SUMMER

SUN

DAMAGE

skin Reverse Summer Sun Damage

Yet with all the fuss surrounding topical bleaching agents, many people seek alternatives to skin lightening by going the all-natural way (although touted as natural, pregnant women should seek approval from their physician before going for these skin brightening treatments).

NATURE’S WONDER Perhaps among the many promising ingredients to naturally brighten skin are licorice, lemon, resveratrol, green tea, and the controversial arbutin (a derivative of berries such as bearberry). Packed with antioxidants and vitamins that help speed cell turnover, these ingredients brighten sunspots, freckles and hyperpigmentation by resurfacing the skin. Niacinamide, or vitamin B, works as a melanin inhibitor, helping to limit pigment issues. Retinol, or vitamin A, is very effective in treating sun damage or pigmentation as it regulates cell turnover and protects the cell against

October2019

LNEonline.com

long term damage. Vitamin C is another natural lightener and brightener.

LICORICE Licorice, from the root of Glycyrrhiza glabra, has more to offer than its unique anise and bitter flavor. Antioxidant, anti-inflammatory and antimicrobial, its components prevent UVB induced pigmentation and hinder the production of melanin (as it inhibits tyrosinase— the enzyme that controls melanin production—activity). Promising studies have shown a great skin brightening response to the topical use of licorice extract.

LEMON High in vitamin C, lemons are packed with antioxidants that fight off free radicals, contain natural alpha hydroxy acids and have anti-inflammatory and antibacterial properties. Their acids work as exfoliators by gently removing the top layer of the epidermis (the stratum corneum made up of dead skin cells),

thus resulting in a brighter skin. The flavonoid nobiletin, which is abundant in citrus peels, has been found to be a potentially potent tyrosinase hinderer (some studies argue perhaps more effective than kojic acid—a known skin whitening agent).

RESVERATROL Resveratrol, found in red wine (red grape skin as well as knotweed plants), has anti-inflammatory properties, is also loaded with antioxidants, and some studies have shown that it can slow down melanin production and UVB induced cell color saturation. Some recent animal studies have demonstrated that topical application of resveratrol reduce tyrosinase and decrease hyperpigmentation.

GREEN TEA Much more than a soothing beverage, green tea offers many benefits for the skin and the fight against aging as it counts scores of beneficial properties

CIRCADIA

Personalized skincare based on the skin’s Natural Circadian Rhythms.

VISIT US AT MIAMI ICES BOOTHS #135, 136

(800)630-4710 | info@Circadia.com | www.circadia.com LNEonline.com

October2019

skin Reverse Summer Sun Damage

such as anti-inflammatory, and is loaded with antioxidants. Studies have shown an improvement in sun damage, with the regular use of green tea polyphenols (antioxidants), which reduce the activity of tyrosinase, thus conducing to brighter skin.

ARBUTIN Arbutin, mostly extracted from bearberry, can be perceived by some as a controversial component because it is essentially a glucose attached to a hydroquinone—the chemical that has come to be associated with skin “bleaching,” cancer and other skin disfigurations (such as cutaneous ochronosis, or the bluish discoloration of skin). Although some hail arbutin as the natural hydroquinone, others argue that its binding to hydroquinone is enough to frown upon. Hydroquinone has been used for decades as a successful skin whitening agent. Animal studies in which hydroquinone was linked to cancer contributed to the ban of the chemical in cosmetic skin lightening in the European Union, Australia and several other countries in Africa and Asia. While in the United States the Food and Drug Administration (FDA), which regulates cosmetics, proposed to remove hydroquinone from its generally recognized as safe and effective (GRASE) designation in 2006 (in order to further study the chemical), the FDA has yet to submit its findings and final ruling. Therefore the drug is still available—with varying strength over the counter and through prescription. The American Society for Dermatologic Surgery Association stands by “the safe use of hydroquinone products” and supports the “continued studies to assess carcinogenic risks and signs of exogenous ochronosis.” With that said, arbutin has been found to be a strong melanin production inhibitor, thus to lighten skin effectively.

October2019

LNEonline.com

All skin care professionals should be educated and aware of the care and usage of the ingredients that they are working with, natural or chemical, and should be regulated by the state in which they perform their services. If these ingredients might be power allies in your clients’ fight against hyperpigmentation, routine exfoliation is key. Exfoliating peels are vital in the war against aging, pigmentation and sun damage to speed up the working of the skin and reverse the skin conditions. Natural skin brighteners—which work great in series with monthly maintenance treatments— will make skin more sensitive to UV. As such, advise at least a seven day period after a peel before any sun exposure and utilize

proper sunscreen protection, even in indirect sun, all year round. While manual periodical exfoliation and chemical peels are crucial, the following are other skin lightening options your clients can benefit from: • microdermabrasion • dermaplaning • laser skin resurfacing • light emitting diodes (LED) • Intense Pulse Light (IPL) Reversing sun damage is indeed possible. Once the pigmentation is corrected by removing old pigmented skin, melanin inhibitors and sun protection along with antioxidants will ensure the skin stays in a healthy state.

Powerful Anti-Aging Superfruits

VISIT US AT MIAMI ICES BOOTHS #137, 138

Powerful Anti-Aging Superfruits Powerful Anti-Aging Superfruits Powerful Anti-Aging Superfruits Powerful Anti-Aging Superfruits Powerful Anti-Aging Superfruits

Powerful Anti-Aging Superfruits Powerful Anti-Aging Superfruits Powerful Anti-Aging Superfruits

Powerful Anti-Aging Superfruits Our Products are as Pure as Nature Itself Our Products are as Pure as Nature Itself Our Products are as Pure Nature Itself Products are as Pure as Nature Itself Our Our Products are as Pure asas Nature Itself

Our Products are as Pure as Nature Itself

Feel, Smell, and See the Difference!

Shir-Organic products contain all natural and organic ingredients with whole fruits and herbal pulps. Formulated with super-fruits that are saturated with phyto-nutrients, this Select Collection Select Collection Select Collection Select Collection Select Collection natural approach strengthens, hydrates skin, stimulates cell regeneration and defends Select Collection Our Products as Pure aspackaging Natureis one-of-a-kind Itself against environmental damage.are The unique bamboo and ecologically friendly.

Our Products are as Pure as Nature Itself

Introductory package deals for professionals are available.

Our Products are as Pure as Nature Itself Our Products are as Pure as Nature Itself Select Collection

3 Organic 2-18x24.indd 1 ShiraShira SliderSlider 3 Organic 2-18x24.indd 1 Shira Slider 3 Organic 2-18x24.indd 1 Shira Slider 3 Organic 2-18x24.indd 1

6/16/16 6/16/16 11:4111:41 AM AM 6/16/16 11:41 AM 6/16/16 11:41 AM

Shira Slider 3 Organic 2-18x24.indd 1

6/16/16 11:41 AM

Select Collection Select Collection

Select Collection Shira Slider 3 Organic 2-18x24.indd 1

Shira Slider 3 Organic 2-18x24.indd 1

www.shiraesthetics.com 800.957.4472 circle #249 on r info@shiraesthetics.com

6/16/16 11:41 AM

October2019

LNEonline.com

Inflammation

SOS

Treating inflammatory skin conditions

by Aurora Solis Being able to recognize skin condition such as acne, rosoacea, psoriasis and dermatitis is an essential skill for estheticians. However, in order to help treat and soothe these conditions, a skilled esthetician must also understand the root cause of these conditions. For example, acne and Psoriasis are inflammatory conditions. Topical products can provide temporary relief, but educating clients regarding a non-inflammatory diet will create lasting and profound effects. Advise clients to avoid nightshades such as tomatoes, potatoes and eggplant, as these will cause inflammation. Undeniably, genetics play an important part in overall skin conditions; symptoms can either be triggered or alleviated by altering one's lifestyle.

LNEonline.com

October2019

skin Inflammation SOS

Acne Acne is a disorder that affects approximately 85 percent of Americans between the ages of 12 and 24. It is recognized by the American Academy of Dermatology as the most commonly treated skin problem. Although millions of teenagers suffer from acne, adult clients with acne are on the rise. This fact may be attributed to the stress of our modern lifestyles and diets full of highly processed foods lacking in necessary nutrients. Acne can be classified into four grades (I, II, III, and IV), depending on the number and severity of lesions. Grade one is considered the least severe, and is often called acne simplex. The scale runs through grade four, the most severe case, which developes deeper cystic and nodular lesions. Not only does the condition affect the client's outward appearance, but also can have a devastating effect on self18

October2019

LNEonline.com

confidence. Grade four clients should be referred to a dermatologist. Types causes of acne include but are not limited to: hormonal, inflammatory, cystic, and bacterial. Contributing factors include: • genetics • oily skin • allergies • comedogenic cosmetics • candida • exposure to pollutants • medication It is not uncommon for dermatologists to prescribe oral medication to treat acne. Although these drugs may treat the problem, there are many negative side effects. Antibiotics deplete the body of both beneficial and harmful bacteria. Clients need to be reminded to replenish essential bacteria with pro-

biotics to maintain healthy intestinal flora when using antibiotics. Tetracyclinetype drugs cause the skin to become photosensitive, which can promote hyperpigmentation. Instead, try colloidal silver, a natural antibiotic (found in many health food stores). Colloidal silver can either be taken internally or applied topically to the affected area. It is essential for clients with acne to increase their cellular turnover. Frequently, the cells of the stratum corneum (the outer most layer of the skin) do not shed fast enough, creating a buildup of surface cells, which trap oil and bacteria. Look for products containing alpha hydroxy acids, azelaic acid and retinol, as these components give the desquamation process a boost.

The Sugar Problem There is a direct link between inflammation and sugar. There is a direct correla-

Call to receive FR EE! Sample Set

$20 Value

à la carte SIDES MASKS Al gin at e Pe e l - O f f Powde rs C o l l ag e n F l e e ce Ve il s Pep tide A l g in at e Pe e l - O f f Powde rs B io ce l l ul o us Hy dro Ge l s Tran sde r mic Pat c h e s PEELS En z y me Pe e l O rg an ic C re am Pe e l Do ubl e Act io n Pe e l SERUMS Ge r man Gl ass A m po ul e s P re mium Gl ass Vial s Hyal uro n ic Acid B e aut y Se r ums M ag ic Sph e re s Ge l C apsul e s MAIN COURSE

VISIT US AT MIAMI ICES BOOTHS #60, 61 Ger many’s Premier Anti-Pollution Line N O OPENIN G ORDERS | N O MINIMUMS skinaccents.com | 866-282-9153 LNEonline.com

October2019

skin Inflammation SOS

tion between proper nutrition and blemish-free skin. A study found an increase in acne occurrence in Japanese patients who switched to an American-style diet. Recommend a diet of raw fruits and vegetables, decreasing intake of processed food, with plenty of water to your clients.

Hot, Cold, and Acne In the summer months, it is crucial to keep skin clean of excess oils and sweat. Avoid over-cleansing the skin with harsh chemicals during this time. Stripping the skin's natural acid mantle will trigger more sebum production, thus triggering an outbreak. The same goes for the dryness experienced in the winter months. It is tempting for clients to forego using a moisturizer during winter. Even acneic skin needs moisturizer; just make sure it is non-comedogenic. Suggest to clients they increase their essential fatty acid intake by supplementing their diets with oils such as evening primrose or flaxseed. This will help break up fatty deposits that block pores and restore healthy tissue.

Dr. Jeff Collagen Treatment with Freeze-Dried Collagen Mask

Skin Care Products

Cleanser, Toner, Exfoliant Massage, Serum, Ampoule Mask, Moisturizer

Beauty Supplies Bottles & Jars

October2019

Beauty Attica, Inc.

1180 E Francis St, Bldg F Ontario, CA 91761, USA Fax: 1-909-923-0812

Toll-Free: 1-888-316-3683 Email: info@dr-jeff.com Web: www.dr-jeff.com

LNEonline.com

Psoriasis The root cause of psoriasis is unknown. Approximately seven million Americans are affected by this condition. This chronic, often debilitating disease generally appears between the ages of 15-25, but can arise at any age. There is a genetic component. If one parent has the condition, there is a 10 percent chance his/her offspring will have the condition. The odds jump up to 50 percent if both parents have psoriasis. Flare-ups of dry, irritated and cracked skin can last anywhere from a few weeks to several months, and they are itchy and painful. Smoking increases the probability and severity of flareups.

The Role of Skin Cells in Psoriasis While normal skin sheds and renews about every 28 days, the skin cells in psoriasis sufferers mature and pass from the bottom layer of the skin to the epidermis in approximately eight days, causing an accumulation of scaly patches. In other words, the keratinocytes grow too fast and the corneocytes do not shed fast enough. This results in large, silvery-white or pinkish scaly patches forming on the skin of the arms, legs, knees, elbows, scalp, ears, palms and soles of the feet. Psoriasis can be considered an inflammatory condition due to dilated capillaries. Aloe, virgin coconut oil, and apple cider vinegar applied topically can soothe psoriasis. Flaxseed oil and primrose oil supplements can help prevent dryness. Remember that as estheticians, we are not qualified to diagnose these conditions. It is important that we are able to recognize certain skin disorders and diseases to provide guidance and referrals to physicians when necessary. Use natural, non-toxic products as much as possible when designing treatment protocols. Steroids, antibiotics, and artificial chemicals contribute to wastewater contaminants. The more natural and healthy products used, the better for the individual and the enironment.

VISIT US AT MIAMI ICES BOOTH #303

LNEonline.com

October2019

Skin

NEWS Skin Accents Inspira: Absolue Line

Hale Cosmeceuticals CBD Super Serum 1500mg

This anti-pollution and anti-stress line helps reduce the appearance of redness and improve the skin’s overall skin tone.

Every application has pure cannabinoids that contain CBD, CBC, and CBG—all non-psychoactive cannabinoids that have beneficial effects ranging from pain relief to skin repair.

skinaccents.com 866.282.9153

halecosmeceuticals.com 1.800.951.7005

Christina USA Age Fighter Cream SPF 15 The Age-Fighter Cream reverses signs of aging by mimicking young skin’s natural cell rebuilding mechanisms. This matte-textured cream treatment improves the skin’s moisture levels leaving skin smooth and without residue.

christina-usa.com 888.604.6268

CERAMIDE NPx by Dermaswiss The ultimate protection for moisture loss formulated with Ceramide NP, identical to the one found in our lipid barrier, strengthening its protective function.

dermaswiss.com 22

October2019

LNEonline.com

Visit Us at ICES in Miami, FL November 3-4 Booth# 211/213

Effective, safe product line to help rejuvenate the natural look of lashes, brows, hair and skin RapidLashÂŽ can be used with lash extensions.

Call ROCASUBA, Inc. to learn about our holiday special!

877.760.6677 LNEonline.com

orders@rocasuba.com rapidlash.com October2019

October2019

LNEonline.com

Spa Lé La Studio City, California

Wellness for Mama and Baby

SPA OF THE MONTH

by Cristina Beecham

Sometimes, we all need a break. But for expecting mothers or parents of young children, catching that much needed “me time” can sometimes seem impossible. Fifteen minutes of quiet would be a miracle, and a whole spa day just seems out of the question. But at Spa Lé La in Studio City, California, spa owner Trina Renea has created a safe space for parents to enjoy spa treatments while offering top notch child care, all in the same chic building!

LNEonline.com

October2019

spa Spa Of The Month

Spa Lé La is a full service day care that offers pre and postnatal services along with professional childcare in a soundproof Playroom, giving parents no excuse to take those 30 minutes of self-care time needed to be a productive and healthy parent. With signature prenatal facial and luxurious bath time treatments, mothers and parents-to-be can finally catch a break!

Signature Treatment Spa Lé La offers a variety of pre and postnatal skin care, massage, body care and wellness services. Their Prenatal Facial (50 minutes, $155) helps balance skin breakouts caused by unbalanced hormones during pregnancy. This treatment helps expecting mothers soothe both acne and hyperpigmentation and is safe for pregnant women. The Prenatal Facial comes in three varieties: Oxygen Facial, Exfoliating Facial and Deep Cleansing Facial. The Oxygen Facial consists of “a 26

October2019

LNEonline.com

painless, non-invasive application of a blend of skin plumping hyaluronic acid, antioxidants, vitamins and botanical extract” that is delivered to the skin via “a pressurized stream of pure oxygen.” This treatment is targeted towards expectant mothers with dull or dehydrated skin. The Exfoliating Facial offers a pumpkin peel that is perfect for this time of year. The pumpkin naturally exfoliates and feeds the skin vital nutrition and hydration, allowing serums to penetrate deeper into the skin. Finally, The Deep Cleansing Facial is perfect for pregnant women who are experiencing hormonal breakouts. This treatment includes “exfoliation, extraction of blemishes and upper body massage” and is completed with “a healing mask and moisturizer.”

Unique Childcare Offerings Spa Lé La’s claim to fame comes from its childcare services offered to guests

during their services. As an esthetician, spa owner and mother herself, the spa’s owner Trina Renea conceived this idea while trying to balance all these delicate parts of her life. She imagined a space where mother can escape from the hectic schedule of school pick-ups and temper tantrums without causing even more of a headache to find a baby sitter. The spa is complete with a sound proof Spa Lé La Playroom that was modeled after a recording studio, says Trina. This allowed her to soundproof the children without having to undergo extreme measures to soundproof the entire spa. All Spa Lé La nannies are certified and CPR trained. With their own class and activity schedule, children are encourage to play and learn in a fun, interactive and safe environment. Spa guests simply notify the staff upon scheduling their appointment that they will be bringing a child. As an extra special touch, Spa Lé La provides parents with a buzzer to

spa Spa Of The Month

plained that the younger spa guests are offered a cozy spa robe (mini size!) and are treated to a gentle foot rub. Even these small gestures help set the example that self-care and wellness are important parts of everyday life, and encouraging children to value wellness from a young age will have a lasting impact on their physical, mental and spiritual health throughout their lives.

Retail

take with them into their services in case their children need some special attention.

Wellness for Mama Apart from the expected facial and massage services, Spa Lé La also offers a variety of relaxing escapes that range from luxurious bubble bath to a simple quiet room away from the children. For example, the Nap Room (25 minutes, $35) offers mothers a midday getaway with complimentary childcare. This service invites guests to enjoy a warm bed with soothing spa sounds and luxurious linens to help melt their stress away. While mama is enjoying quiet time, children are cared for in a safe, quiet and toy-filled Playroom, offering a complete break from “parent mode.”

Spa Lé La’s impressive retail area offers a range of skin care and body care, as well as children’s toys and games to help keep mini spa goers happy and entertained while mom treats herself to a facial and massage. The spa also offers its own line of targeted skin care for expecting mothers. Owner, Trina Renea, designed the Mama Lé product line to be safe for pregnant mama’s. She also created Baby La product line, which is both gentle and safe for newborn babies. Mama Lé Products were specifically created for pregnant and breastfeeding moms. When we are pregnant we want to use things that are safe for our baby. Mama Lé products are just that. These products are made with the safest ingredients, feel luxurious, and have proven results. These products were created to be safe for a baby and also safe for a mom. For the super sensitive skin or a different feel, adults may enjoy these Baby La products as well.

Rundown

Wellness for Baby

Owner: Trina Renea Amenities: facial room; massage room; bath tub; nap room; infrared sauna; 360 degrees massage chair; manicure and pedicure stations; children’s playroom Retail: Eminence Organic Skin Care; Spa Lé La Home and Body Care

Spa Director Spotlight Founder Trina Renea has perfected the art of beautiful skin at her renowned Facial Bungalow. Trina has been featured in Vogue, Marie Claire, and Refinery29; women all over Los Angeles have flocked to her to keep them looking and feeling fantastic. Once her daughter was born, Trina found herself longing for some of the simple pleasures of single life: a nap in the middle of the day, a guilt-free facial on a Sunday, or an indulgent soak in the tub. With that, Spa Lé La was born. Offering complimentary on-site child care, spa services, and luxurious beds (uninterrupted nap, anyone?), our goal is simple: to make a parent’s self care a guilt-free and gloriously relaxing affair.

Cristina Beecham is the Managing Editor of Les Nouvelles Esthetiques & Spa. She is

Spa Lé La Family wellness is a growing trend in the spa industry. We asked Spa Lé La owner Trina Renea if she offered wellness services for children, and we were delighted by her response! Trina ex-

spalela.com

also a licensed esthetician with an intense passion for the skin care industry. Cristina

4338 Tujunga Ave. Studio City, CA 91604

is your source for inspiration in progressing the gift that estheticians give their clients. Please connect with her at mcristina@

(747) 227-4338

lneonline.com

LNEonline.com

October2019

Spa

NEWS Intoxicating Beauty Salt & Sugar Scrubs This luxurious formula uses the power of organic vodka, a beautiful blend of nourishing oils, shea butter and ultra-fine salt crystals to delicately buff away dry, dead skin cells.

intoxicatingbeauty.com 561.656.2004

BUFF Beauty Spa Treatment Device

Harness the power of vibration percussive therapy for super charged fitness recovery. This device offers rapid exfoliation, painless hair removal and unparalleled hydration.

thebff.com 847.332.2763

Oxygenceuticals AstrodomeFacialâ&#x201E;˘ Research has shown that Anion (negative ions) improve the functioning of skin cell membranes, help deliver oxygen to the cells and tissue, and increase the production of collagen. The AstrodomeFacial produces Anion naturally through electrically charged generator.

oxygenceuticals.com 302.264.0621

October2019

LNEonline.com

Visiderm Skin Analyzer by Equipro Equipped with a three diopters magnification lens to analyze the patientâ&#x20AC;&#x2122;s skin health and six neon tubes to emphasize the details.

Equipro-bty.com 877.324.2226

TOGETHER WE STAND UP

TO BREAST CANCER For each DAILY CERAMIDE COMFORT or NATIVE COLLAGEN GEL purchased*,

* Purchases made from Sept 1st to Oct 31st 2019.

G.M. Collin will donate $5 to the AMERICAN BREAST CANCER FOUNDATION.

WWW.GMCOLLIN.COM

LNEonline.com

October2019

FALL PROMOTIONS 30

October2019

LNEonline.com

Gear up to sell post-summer skin care packages this fall by David del Rio

The wind of change is upon us once again, and once summer comes to an end and points to the colder months ahead, there are quite a few things that must be kept from the big “freeze”—and your marketing plan is one of them! Now is a good time to get your post-summer promotions in gear and brush up on the necessary elements to create a top-notch working strategy. While nature gets to slow down, you cannot! Do not sit back and wait for word of mouth to spread about your business.

LNEonline.com

October2019

business Fall Promotions

YOUR POST-SUMMER MARKETING PLAN Step 1 With post summer promotions in mind, think of the big Ws—who, what, where, when and how! Who are your clients? Do you cater to hip and trendy businessmen and women, always on the lookout for the latest treatments? Or do you cater to traditional types who like things done the old fashioned way? What services do they want to see on your menu? Brainstorming with your staff—those who get to develop more intimate relationships with your loyal clientele as they get to treat them one on one—and asking your guests directly (perhaps through a quick and easy survey) can guide you in the right direction. How should you price your services? Although copying prices from the competition might seem like a simple way to go, it is more likely to be the wrong way to go. A better approach is to look at the profit you wish to make on a specific treatment, take into account the operating expenses, compensation and product cost. A treatment priced at $100 with 40 percent operating expenses, 35 percent compensation and 15 percent product cost, will yield a 10 percent profit (or $10). Looking to reach out to a new target market? Now would be a great time to do so, as people come back relaxed from their summer vacations, ready to try new things and places. Take a good look at your business location and the demographic; perhaps you are close to a college, medical center or military base—this can give you a clue as to whom could be your next devoted clientele. A short and sweet YouTube video is an easy way to generate some attention to your business, as is taking advantage of all the technology that is out there, from your website to social medias, emails and print advertising (more on this below). 32

October2019

LNEonline.com

Take into account the services that provide the biggest return on investment (ROI), and which ones you should capitalize on to make the biggest profit. Use past financial reports to analyze and highlight your most profitable postsummer sellers to help bring forth your best bet. Then set a time frame—not only when your promotions will start, but how long they will last, all while keeping in mind that a good cycle typically lasts between four and eight weeks. When you have all these questions taken care of, input the answers and timeline into a marketing plan template. There are plenty available online that usually include sections such as budget, calendar and objectives. It needs not be a formal document, but

it should cover everything involved in promoting your business and be easily understood by all key employees.

Step 2 Partner with your product or equipment suppliers to get suggestions on specific treatments, obtain promotional material, in-store demos, and help you train your staff on the new protocols. Then pack your retail area with postsun at home care. Do not forget to package! Pick a few treatments, bundle them up, give it a creative name and you have just made an addition to your menu that costs you nothing and is sure to spruce up your business.

VISIT US AT MIAMI ICES BOOTHS #116, 117

business Fall Promotions

Step 3 With all the above taken care of, you are ready to spread the message. Here are some tips on how to reach out to your loyal clientele and attract newcomers.

or transitioning skin care routines from summer to fall.

IN-SPA SIGNAGE EMAIL BLAST It is important to include an eye-catching and relevant subject line that applies to the client. Maybe create an email blast with a title such as ‘Fall Cleanup’ or ‘Get Your Skin Ready for the Holidays,’ suggesting, depending on the client’s budget, a series of chemical peels, facials or IPL [intense pulse light] treatments.

NEWSLETTERS Another good tip is to include educational information for your clients within your print or email newsletters. Spas often write articles in their newsletters to help clients learn about sun-block, 34

October2019

LNEonline.com

Opt for a chalkboard easel so that you can change it often, and place it in a high-traffic area, such as near the storefront entrance to attract the most attention from people walking by.

PRESS RELEASE A press release should not only include all of the relevant facts and dates, but also points of interest, quotes and images consistent with your fall promotion. A good press release anticipates questions people may have about the subject, and answers them in an interesting way,

DIRECT MAIL If you are sending out a direct-mail postcard or flyer, consider what kind of sun damage reversal messaging and imagery will make the greatest impact on your clients. Show before and after pictures of different brown spots and the skin after the removal on men and women. Educate men to the benefits of this machine, because men, too, want to look their best.

YOUTUBE YouTube can be a wonder tool. Armed with just your phone, shoot exciting 90 second videos of your business, showcasing equipment efficacy, treatment results, the unique talents of your team and even inspirational endorsements from your loyal clients. Short and to the point is key with YouTube viewers. With about one billion people watch-

ing as many as six billion hr of videos monthly (according to YouTube), it is truly a powerful, and best of all free, marketing opportunity.

CROSS MARKETING Take your plan to neighboring restaurants, fitness/yoga centers, bridal shops, women’s clubs and any other businesses you might want to crossmarket with, in order to design successful cross-promotions accordingly.

SOCIAL MEDIA Using your social media platforms is a great way to communicate with clients on an everyday basis and keep your services on top of everyone’s mind. It is important to use social media not just for announcing new treatments, but also for sharing new and exciting information about them to keep clients interested over time. Think of adding Twitter’s Promoted Tweets to your cam-

paign to get the word out on your post summer treatments. It is not too costly and can go a long way if used properly. The secret of Promoted Tweets is to make sure you reach just the right audience (targeted by interest, gender or geography) for what you offer. Remember, repetition is key when you advance your fall sun-damagereversal offerings. You should be constantly telling people of your products and promoting your services. Also, feature a pre-purchase package at a discount for services that cannot be done during the summer months due to photosensitivity.

Repetition is key when you advance your fall sun-damagereversal offerings. David Del Rio has a bachelor’s degree in Public Relations and a Master’s degree in Marketing. He is passionate about communications and does everything possible to

Step 4

learn new tricks of the trade. As the founder of Del Rio Communications, he is exposing his

Measure results. Track each promotion so that you can easily tell if the campaign was successful, and what was not worth the time and money spent.

clients to outstanding marketing plans and effective social media efforts. You can reach him at David@delriocommunications.com or visit: www.delriocommunications.com for more info.

LNEonline.com

October2019

LONG BEACH, CA

2019

Relive the experience of this year's International Congress of Esthetics and Spa in Long Beach!

October2019

LNEonline.com

@thebeauty_priestess Always a great time every year! Will never miss ever!

@bekebeau Wonderful show!

@ceetheskinfairy This was my first expo! Amazing first experience canâ&#x20AC;&#x2122;t wait to get back today

LNEonline.com

October2019

esty2esty

ON INSTAGRAM

See what the @estheticianedit duo has been up to this month!

• We weren’t the only ones excited

to see Nerida Joy in Long Beach!

• Personal space? Not here! The exhibit hall was at an all-time high!

• Kelley Baker Brows brought #browgoals to the Main Stage!

• The best new thing in Long Beach this year? Our Main Stage host @beauty professor

Follow Follow the Esthetician Edit duo as we take on this year’s ICES shows! Catch us at the Speaker Lounge for product giveaways and photo ops with our speakers!

October2019

LNEonline.com

e had so much fun at The International Congress of Esthetics and Spa in Long Beach last month! From catching up with our favorite speakers and industry icons, to chatting and shopping with all of you, it was a huge success! Don’t forget to follow @estheticianedit on Instagram to catch up on our tradeshow chronicles! And don’t miss next month’s exciting giveaway as we tackle the Miami Congress! We hope to see you there! Are you a #girlboss esthetician? Esthetician Edit is a community just for you! Connect with the latest generation of skin care powerhouses by following our #esty2esty chronicles! Every month, we sit down with estheticians who are making a name for themselves! Message @estheticianedit on Instagram to be featured!

@estheticianedit

LNEonline.com

October2019

Tradeshow Talk Get the most out of your tradeshow experience with these insider tips!

“The classes are all fabulous! I like to get with a couple of friends and divide and conquer. We each take a different class and trade notes and discuss after!” “Make sure the show you attend exhibits companies that align with your spa’s values. My favorite part about ICES shows is they never allow multi-level marketing companies or brands that are aggressive and pushy on the exhibit floor. Overall, it’s the most professional show by far!” “Plan the booths you want to see and visit those first! Prepare for class times and set alarms on your phone. Be sure to dress appropriately. If you’re ever looking for a job, you never know when you’ll meet your future employer. I have even hired someone from a tradeshow! Have your business card ready. Not only is this about education, but it’s also a powerful way to network with others in our industry!” “Bring a small wheeled bag or be prepared to carry and check heavy bags. Highlight or circle the classes you want to take, checking to see if they repeat the next day so you can maximize your time in another class that doesn’t repeat. Bring an envelope for your receipts so they don’t get lost at the bottom of your bag and take a full size notepad and pen!” “Going to tradeshows reminds me of the amazing possibilities of esthetics. I go with a plan for education, booths, and products. Planning is the key to a good experience. Trade shows are important!”

October2019

LNEonline.com

Holiday guide Business tips for increasing revenue this holiday season!

LNEonline.com

October2019

Holiday Guide

October2019

LNEonline.com

Holiday Guide

Boost Holiday Sales Five Steps for Increased Holiday Revenue by Aurora Solis The holiday season is just around the corner! Most spa owners look forward to selling many gift cards, and it is no wonder — according to a recent study, more than $100 billion is spent on gift cards annually and 93 percent of U.S. consumers purchase or receive a gift card. While you should definitely take advantage of this opportunity during the holidays, don’t limit yourself to gift cards this season —maximize your gift giving options to generate more revenue with a strategy to combine and offer retail gifts with the purchase of gift cards. Here are five essential steps you can take to implement this strategy into your spa and Ho, Ho, Ho all the way to the bank!

LNEonline.com

October2019

Holiday Guide

• Bonus giveaways. Choose items such as body brushes, loofahs and essential oil. These small offerings should equal 10 percent of the total price point. In reality this gift with purchase is only costing you five percent, but you are showing a value of 10 percent. Select three or four different promotions for each price point using the same formula. Packaging:

1 Determining your

price point is crucial to maximizing your sales this season. The best way to determine your prices is to run price point reports from the previous year. Identify the most popular price points your clientele paid last year on average. Select a high, medium and low price point promotion to accommodate a wide range of clients and their various budgets. Set new goals to maximize your price elasticity, include a growth percentage you would like to increase, and use those dollar ranges to create three or four different holiday promotions for clients to choose from.

2 Select Your Promotions and Packaging Your promotions should include both retail and a gift card. Now that you have your price points, divide the amount of each level by 70/30. Seventy percent should be the gift card amount and 30 percent can be a retail product. Remember that you want to combine gift cards and retail products within

October2019

LNEonline.com

your promotion. This strategy helps you offer unique promotions beyond your typical gift card. You are offering appealing options that help your clients give someone they love a gift with both the card and the retail products, and increasing your overall sales of both. Price Point Structure Example

Promotion name: Time to Rejuvenate Price $250 Your clients receive: • $175 gift card (representing the 70 percent portion of the promotion) • $75 body scrub and moisturizer (representing 30 percent of the promotion) • Bonus: This is the added value clients receive for purchasing this package, in the form of a bonus gift for purchasing this high-end holiday package. • A “Gift with Purchase” valued of $25 (representing a 10 percent value)

To ensure mega sales, your presentation of the packages must be attractive and easy to gift. Choose attractive packaging. Pre-wrap promotions and make it easy for your clients to grab and go. By offering these promotions you are changing gift card giving. Your clients are able to buy gift cards, retail gifts AND receive a bonus. This package makes you competitive with department stores, and offers innovative promotions that are easy to buy for the gift giver and exciting for the recipient.

3 Merchandise Your Promotions Holiday promotions should be offered for a minimum of 45 days. Stimulate sales by merchandising them in a very festive way. Display your promotions and products in a high traffic area, and use frames to describe each one of the promotions with a focus on the gift, the gift card and the bonus or the gift with purchase. Also, include in your displays a visual of how the promotions look when giftwrapped. And finally, generate excitement and make gift giving fun by decorating your spa for the holidays.

4 Marketing Strategies To ensure mega sales, you need a marketing plan to sell your spa’s holiday promotions. Here are several effective strategies:

Your Bikini Line is Our Care!™

The Industry’s Best Ever Skin Care Line! for

Ingrown Hair, Razor Bumps, and Inflammation. “Women’s Signature Edition”

Holiday Guide • Update your website. Place your promotions on your home page slider with a “Learn more” button to take them to a landing page where they can view all your promotions and purchase them online. • Create an email blast to be sent several times to your database. • Create a video featuring all of your promotions and use the video throughout your social media platforms and on your site. • Host a fun, interactive holiday event where you present and offer all of your promotions for the season. • Design and print postcards or flyers to hand out to all guests. • Distribute flyers to businesses in close proximity to you who have a large number of employees. This can increase your sales exponentially.

• Use posters and/or electronic frames throughout the spa to advertise your promotions. • Have team members wear buttons with a message like, “Get a FREE gift! Ask me how!” • Include details of all your promotions in your newsletter. • Place printed posters advertising the promotions throughout the spa.

5 Train and reward your team A successful season requires effort from everyone on the team. Therefore, the leader must set targets and goals for every team member. In addition to setting goals for service, retail and gift card package sales, invest time to train everyone on how to present the promotions. Provide them with a script and get them excited about the opportunities

they have to earn additional income this holiday season. To generate excitement, have the team wear something festive, such as Santa hats, elf costumes or anything else that reminds everyone that your spa has gifts and it’s the season for giving. Make sure to have fun! After all, it’s the season to be jolly. Finally, don’t forget about how important the team is. While many spas host an event to recognize clients, it’s a great idea to host a team appreciation party also. Do something special to let them know how much you value their contribution and commitment to success. So what are you waiting for? Don’t procrastinate — go ahead and get started! Be productive by scheduling time into your calendar to work on these tips, and you and your team will enjoy a great holiday season!

Vegan CBD Cream 500 mg + Moisturizes & Hydrates + Decreases Inflammation + Relieves Itching + Reduces Acne VISIT US AT MIAMI ICES BOOTH #65

October2019

Connect with us! Your Skin Health Company LNEonline.com

Act Now To Experience Advanced Results

 MILK RESURFACING  PROTEIN PLUMPING  COLLAGEN FILLING  PUMPKIN SPICES

PUMPKIN POWER Great Fall Menu & Event Revenue

medical and spa

professionals register now www.dermaware.com/ professional

Call 504-469-3500 for samples

www.dermaware.com LNEonline.com

| October2019

October2019

LNEonline.com

Holiday Decor Deck the spa halls this holiday season by Aurora Solis

‘Tis the season to deck the halls with boughs of holly! Getting into the holiday spirit with the sights, sounds and scents of the season will not only spread yuletide cheer to your clients, but will entice them to stay in the spa longer and, yes, spend a little more money as well. It’s important for the spa to reflect the holiday spirit because it really makes us feel more connected to our clients. It’s important to make long lasting relationships with our clients, and getting into the holiday spirit and sharing that is a great way to build that relationship.

LNEonline.com

October2019

Holiday Guide

Deck The (Spa) Halls Coming up with a theme for your décor will help you complete your decorating to-do list more effortlessly. You can go old school with red and green ornaments, miniature Santas and candy canes. Or, opt for a winter wonderland theme with icicles and snowy displays, or a woodsy, natural vibe. Go with a winter theme. Use pine cones, small pine trees, poinsettia flowers, cinnamon sticks, snow flakes and snow men and women. On the outside of the spa, you can place white icicle lights, fresh pine wreaths and poinsettias. The scent of fresh pine is amazing and reminds clients of being surrounded by big trees. It’s very grounding for the holidays. To create the look of snow, use white draped curtains hung from the ceiling. Place white string lights under the curtains and all around the inside of your treatment rooms to give it an illuminating, warm glow. Keep it beautiful and classy. 50

October2019

LNEonline.com

Another option is to go all natural. Put out a 10- foot pine tree, fresh garland, a giant fragrant wreath and beautiful twinkle lights. You can use owls as your theme since they are time- less. Keep the displays tasteful, elegant and clean — very boutique like. Or, you can take the classic approach to your décor with ornaments hung from the ceiling, traditional Christmas colors and classic tinsel. One theme to avoid is anything religious. It’s good to keep it religionneutral to respect everyone’s beliefs, or non-beliefs. Providing an inclusive, neutral retail space is far more beneficial than exclusivity.

Flavors of the Season Matching the seasonal scents that will be wafting through your spa to your theme is a great way to fully drive home the feel you are going for. A woodsy theme and pine scents go hand in hand. If you decorate a lot with candy canes, use peppermint scents. If you want to create the feeling of going to Grandma’s for Christmas, try gingerbread-scented candles. For the natural theme, woodsy aromas are their scent of choice. You want your guests to have a sensory experience when shopping the retail area. Use candles ranging in spices like cardamom, nutmeg and cinnamon, and

Holiday Guide

scents such as sandalwood, black plum, persimmon, cedar, fern, smoked birch and juniper clove. It really enhances the holiday ambiance. An alternative to lighting candles is using a diffuser with essential oils. Create a custom blend of essential oils like peppermint and lavender, cinnamon and orange or pine or other scents of the holidays. Mix an uplifting scent with a comforting or relaxing scent with the intention of bringing a joyful feeling to your clients as soon as they walk into the spa. Use the purest essential oils in a mister or a diffuser.

You can simply replace the green tea with mulled apple cider and serve gingerbread cookies instead of chocolate chip. If you host special holiday spa events or parties, offer your clients traditional eggnog as a special beverage treat. You can also offer it on the weekends to all spa-goers throughout the holiday season. Other seasonal goodies include candy canes and peppermint tea. Match your holiday beverages to your seasonal treatments. For example, serve cranberry tea to tie into your various cranberry treatments of the season.

Seasonal Refreshments To add to the sensory experience, give your clients a taste of the holidays as well by adding a few seasonal refreshments to your lounge and waiting room.

October2019

LNEonline.com

Sounds of the Season Christmas music can be polarizing — people either love it or hate it. For spas, it’s important to stick to calm-

ing, serene, spa-like music regardless of the season. Your holiday music playlist should be soothing Christmas symphonies. It’s traditional with no vocals. Start playing it the weekend after Thanksgiving. If you don’t have great skills as a DJ, there are plenty of music services that have wonderful playlists, such as Pandora, iHeart Radio and Spotify. Take a different route by mixing up traditional and modern holiday sounds, such as Native American flute, soothing piano, instrumental Christmas classics in the treatment rooms and a Sarah McLachlan holiday CD or soft jazz in the retail area. Adding a merry atmosphere to your spa is not only enjoyable, but a good marketing tool. It’s fun to get everyone in the holiday mood, and guests buy more when the spa is ‘holiday’d up!’

LNEonline.com

October2019

Holiday Gift Guide Retail goodies for your spa shelves! 1

1. Spiced Wine Toner • Sorella Apothecary • sorellaapothecary.com 2. Hyaluronic Volume • Bio France Lab • biofrancelab.com 3. Steam Shower Spray • Travertine Spa • travertinespa.com 4. Tissue Repair Oil Set • Bella Schneider Beauty • labelledayspas.com 5. Pure Eucalyptus Showermist • EuroSpa Aromatics • eurospaaromatics.com 6. Arnica Essential Oil Patch, Lemongrass Essential Oil Patch • Natural Patches of Vermont naturalpatchesofvermont.com October2019 LNEonline.com

7. Mangosteen Daily Resurfacing Cleanser, Strawberry Rhubarb Dermafoliant Arctic Berry Enzyme Exfoliant • Eminence Organics • eminenceorganics.com 8. Candle Set • Aqua de Soi • thesoico.com Charcoal Mask With Tea Tree Oil • Doctor D. Schwab • doctorschwabca.com 10. Pumpkin Apple Spice Peel • Epicuren • epicuren.com LNEonline.com

October2019

1 2

1. Enhancing Eye Serum, Enhancing Hydra Lip Serum• Institut DERMed • idermed.com 2. Muscle Recovery CBD 600mg • Hempfield Botanicals • hempfieldbotanicals.com 3. Cherry Pepper Peel • Sorella Apothecary • sorellaapothecary.com 4. Anti-Aging Pads, Lift Crème • Lira Clinical • liraclinical.com October2019 LNEonline.com

5. Pomegranate EYES, Pomegranate Collection • ToGoSpa • togospa.com 6. Dermaboost FGF • TheraGenesis • theragenesisskincare.com 7. Lip Kit • Mirabella Beauty • mirabellabeauty.com 8. Instant Energizer Oxygen Masque • Nature Pure Labs • naturepure.com LNEonline.com

October2019

# Miamicongress19

Miami, FL

November 3 & 4, 2019 Hyatt Regency Hotel Miami & James L Knight Center

The only all-inclusive educational experience for skin care and spa professionals. Two-day ticket includes premier exhibit hall access with live Main Stage, Advanced Conferences, and Workshops.

Business Conference • Makeup Conference • Lash Conference CE Conference • Workshops • Premier Exhibitor Showcase + Countless Networking Opportunities

SPONSORED BY

Call 1.800.471.0229 for your official show program or visit us at www.LNEonline.com • USA: 305.443.2322 • FAX: 305.443.1664

October2019

LNEonline.com

Oil

Meadowfoam Why this plant oil should be on your radar by Cristina Beecham

If you have read the ingredient profile of any botanical skin care product in recent years, you are sure to have stumbled upon meadowfoam oil at least a few times, especially in botanicallybased skin care lines. Meadowfoam oil is growing in popularity, and there are many benefits to be studied in this U.S. native plant oil. Letâ&#x20AC;&#x2122;s uncover why meadowfoam oil is an increasingly popular ingredient in professional skin care.

LNEonline.com

October2019

organic & wellness Meadowfoam Oil

Meadowfoam oil is most similar to Jojoba oil. Meadowfoam (Limnanthes alba) is a winter plant that is native to Northern California and Southern Oregon. Limnanthes means “marshflower” and its common name of Meadowfoam is derived from its likeness to white foam moving over the ocean. When in bloom, meadowfoam showcases white flowers. This plant has adapted to hot, dry summers and cool winters, which allows it to flourish in these dry valley climates. It can also be found in parts of Canada. Meadowfoam serves as nutrient food for many small animals such as birds and mice, and is an important biodegradable alternative to vegetable oil.

Meadowfoam Oil

61 percent eicosenoic acid 18 percent docosadienoic acid 16 percent acid Meadowfoam oil also contains:

The oil produced by the meadowfoam plant is odorless with a light golden color. It is extracted from the plant and has been used industrially since the 1980s and in cosmetics since the 1990s. The seeds of the meadowfoam plant have about a 25 percent concentration of oil. High quality oils are extracted via the cold-pressing process, as to not disrupt the nutrient profile of the oil. Meadowfoam oil is a highly stable oil that does not oxidize easily. This gives meadowfoam oil a uniquely long shelf-life, lasting up to three years.

Nutrient Profile Meadowfoam oil is most similar to jojoba oil based on its fatty acid profile. The fatty acid breakdown of meadowfoam oil is: 62

October2019

LNEonline.com

Vitamin C – protects against free radi-

cals and increases collagen production Vitamin E – antioxidant, products outer skin layers Linoleic Acid – promotes cell turnover Oleic Acid – protects skin barrier Clients with burns, blisters, eczema, or psoriasis will benefit from meadowfoam oil due to its high content of antioxidants Vitamin E and C. As mentioned, meadowfoam oil is similar to jojoba oil in that its chemical makeup is similar to that of human sebum, making it a great moisturizing ingredient. Specifically, it contains a large amount of omega 9 fatty acid. This helps to balance the skin’s oil production and can be a great choice for clients struggling with oily skin and

who are looking for a moisturizing oil to help inhibit over-production of oil. Meadowfoam oil is also efficient at reducing trans-epidermal water loss (TEWL) and is a beneficial ingredient for those with damaged skin barriers, whether it is from over-exfoliating or adverse reactions to other products. This oil also has anti-inflammatory benefits that help acne-prone skin since it has a low comedogenic rating and aids in soothing redness. When added to face cleansers, it reduces blackheads and unclogs pores. When paired with other ingredients, meadowfoam oil increases the absorption properties of other active ingredients.

UV Protection A study from Oregon State University found that meadowfoam oil provides some UV protection. It contains compounds known as glucosinolates prevented sun-induced aging by blocking enzymes responsible for collagen degradation.

organic & wellness Meadowfoam Oil The same study also found that the glucosinolates had anticancer properties because they prevent the cross-linking of DNA. This helps prevent cancercausing mutations and reduce precancerous cells.

Usage in Cosmetics Meadowfoam oil can be used in small doses due to its potency. A few drops can be applied directly to the face or it can be used as a massage oil. Two to three drops will suffice if combining with other products such as serum, moisturizer or skin creams. Because of its long shelf life, meadowfoam oil increases the stability of essential oils by working as a carrier oil and prolonging the fragrance. Infants with skin irritations and those that are experiencing discomfort with teething can benefit from this oil as well. Meadowfoam oil is currently used in skin care products such as stretch

mark creams to provide moisture, improve skin texture, and complexion. Cosmetics such as lip plumpers and mascara also contain meadowfoam seed oil for its moisture-retaining and conditioning properties. The moisturizing and restorative properties can be seen in hair care as well. Meadowfoam oil hydrates and rebuilds damaged hair creating a smoother, shinier hair shaft. In addition, it protects against further damage caused by extreme weather conditions, the sun, and other elements.

Contraindications According to the Environmental Working Group, Meadowfoam seed oil has no known side effects and is edible. It is advised that those with nut allergies avoid products containing the oil. It is best to consult a physician before introducing it into your skin and hair care routine.

PERMANENT MAKEUP PROFESSIONAL BECOME A

Join the countless successful Beau graduates in an exciting, rewarding, lucrative career!

TRAIN at the WORLD RENOWNED BEAU INSTITUTE

AAM & SPCP Certified Instructors

FUNDAMENTALS & ADVANCED CLASSES

• Microblading • Hairstroke & Powder Brows • Eyeliner/Lash Enhancements

• • • •

Ombré Lips 3-D Areola & Scar Camouflage Scalp Micropigmentation Customized & Refresher Classes

Beau is also home of

FACE INKS PIGMENTS

The fastest growing pigment line in the U.S Streamlined for simplicity • Excellent color retention

888-763-2328 • beauinstitute.com Located in Mount Laurel, New Jersey

LNEonline.com

October2019

Organic & Wellness

NEWS

Peptide Aqua Gel Mask from Clinical Resolution Peptide Aqua Gel Mask instantly hydrates, plumps and relieves dry, stressed skin with cooling aloe vera gel, allantoin, chamomile and cucumber extracts to reduce redness and puffiness.

skincarecrl.com 213.384.0500

CBD Full Spectrum Eye Cream 1180mg From Dragonfly Hemp CBD, this eye cream is formulated with CBD for bags, puffiness & dark circles.

dragonflyhempcbd.com 303.816.0429

Hempfield Botanicals CBD Support Packs Considering using CBD but not sure which to try first? Hempfield Botanicalsâ&#x20AC;&#x2122; CBD Support Pack meets all of your CBD needs, without having to purchase full-size bottles. Each CBD Support Pack consists of six THC-free Hempfield Botanicals Oral Oils

Hempfieldbotanicals.com 717.874.8480 64

October2019

LNEonline.com

BIGGER REALLY IS

Make The rs

g Gran

Brows* ng

hickness* ir T

94%

lder Look Bo i

91%

proved H Im a

97%

Lashes* ng

ger Loo ki Lon

s Look Pl Lip u

* per m

n in

-W

A w ard

H-M D

• Fr o

• Of

BETTER

100%

At Grande, we make things look bigger. See the appearance of longer lashes, bolder brows, thicker hair, & plumper lips with powerful serums that really work. *Based on consumer studies. Results will vary.

& local distributors | grandewholesale.com | 1.877.835.3010

LNEonline.com

October2019

LNEonline.com

EYEBROW EMERGENCY! How to resuscitate a brow or lash emergency with Umbreen Sheikh

As women, we are pretty familiar with how to handle skincare 911’s, blunders with our hair, shaving mishaps, and how to correct makeup mistakes. When it comes to brows, this particular part of our face is a bit more mysterious. Many of us grew up simply waxing, tweezing or leaving them au naturel until brows became the hottest “accessory” on our face with a multitude of options of ways to groom and improve upon them. What happens when you face a brow emergency?

LNEonline.com

October2019

image Eyebrow Emergency!

There is no better expert to turn to for advice than Umbreen Sheikh, a licensed cosmetologist, and founder + CEO of Wink Brow Bar and Salon in New York City.

PROBLEM: Overplucking your brows Almost every woman has gotten too close to that magnifying mirror and been overzealous with a tweezer. Umbreen says, “Don’t fear. You can fake it till you make it with subtle makeup tricks that will help to create the illusion of a fuller, thicker brow. This can be done with Wink’s own Brow Perfecting Quad.” Brush the two powders through, then brush through again to blend for a natural-looking finish. Finally, use a highlighter to camouflage any random hairs. Umbreen says that “Drawing a straight line under your brow will help minimize the appearance of strays. This will also lighten and brighten the entire eye area, drawing more attention to the eyes.”

PROBLEM: Creating a too wide eyebrow gap The obvious solution to this is to fill in the points closest to the bridge of the nose to lessen the gap. This can be done via microblading. Microblading is a semi-permanent tattoo technique used to create the illusion of fuller brows. With this method,Umbreen can create almost any look and shape. First, Wink technicians consult with clients about the best brow shape for their face and choose a color that matches the natural hair color and skin undertone. The brow area is then cleaned and numbed for the treatment. Instead of using a tattoo machine, a handheld tool manually draws hair strokes. This all can take up to 30 to 40 minutes. Results can last anywhere from one to three years, depending 68

October2019

LNEonline.com

on your skin type (the ink fades faster on oily skin), products, and lifestyle. It’s also an ideal procedure for women who have lost brow volume due to age, menopause or chemotherapy.

PROBLEM: Unruly Brows Bold, feathery brows are in, but messy is an adjective you never want to be associated with your arches. “If your brow hairs are “wonky,” you need a game plan for controlling them,” says Umbreen. If your arches do need a trim, Umbreen suggests brushing your brows up towards the top of your ear with a spooly brush and cutting only the tips off the long hairs pointing the scissors down, (not parallel to the brow). "This gives trimmed brows a natural look, because none of the hairs are exactly the same length," As a finish-

ing touch, mist a spoolie with hairspray and brush it through brows—directing the hairs up for a lifted look.

PROBLEM: Matching your brow color to your hair exactly In the case of the hair on your head and your eyebrows, you “don’t want to match the curtains to the carpet,” says Umbreen. Very often, a hair colorist will suggest that you tint your brows much lighter if you are going blonder. Umbreen disagrees with this. “Darker brows will act as a frame for the face and enhance your eye color. Generally, it will give you the appearance of a lot more brow.” If you have gone too light or too dark, “eyebrow tinting is the process of applying semi-permanent dye to enhance, shape, and define your brows.

LNEonline.com

October2019

image Eyebrow Emergency!

This can be done at salons such as Wink. “It gives the appearance of thicker, more youthful-looking brows,” saysUmbreen. An average session takes only about 15 minutes and the color should last anywhere from 3-6 weeks. It’s instant gratification as your new eyebrow color will be immediately apparent.

MISTAKE: Plucking brows too short Eyebrows that are too short can make your eyes and nose look too big. If you have plucked them or waxed them so that you look like you have half an eyebrow, of course, you can spend the time to pencil them in every day but that if time-consuming and takes skill to make both brows symmetrical. Or… you could get eyebrow extensions. Similar to eyelash extensions, eyebrow extensions are done with tiny fibers of mink or synthetic hairs. The brow extension fibers are then attached to either bare skin or to existing hairs, giving them a fuller, stronger look. The service is from 25 mins to 90 mins depending on thickness or amount of work required.

THE PROBLEM You’re so squeamish for waxing or you bruise easily You would be hard-pressed to find a woman who enjoys the tear of a strip of wax against her eyelid to remove tiny eyebrow hairs, but yet we put up with it in the name of beauty. For anyone who has ever deviated from their regular waxer on a vacation or business trip, you have most likely ended up being cut or bruised by overly aggressive waxing. There is a great alternative for everyone called organic threading. As Umbreen explains, “With its origins in Asia centuries ago, eyebrow threading is a simple process that is often considered to be one of the most painless (and least invasive) options for 70

October2019

LNEonline.com

shaping brows. The threading process is simple and typically involves a single piece of cotton thread, After wiping the eyebrow area clean with alcohol, the thread is "twisted and pulled along areas of unwanted hair acting like a minilasso, lifting the hair directly from the root without the use of any chemicals or unnecessary tugging on delicate skin. As opposed to waxing, tweezing, or lasers, threading is considered one of the safest and most precise methods of hair removal, especially in the delicate areas surrounding the eye. "Threading allows our specialists to have greater control over which hairs are removed.” The technique is also "100 percent natural," which means there are no artificial waxes, chemicals, or invasive techniques used during the procedure.

THE PROBLEM You've made your brows too big and bold

brow product should be applied within the brow’s hairline, not beyond it. Cotton swabs will remove any unwanted shading that has ventured too far outside the lines. Trying at home to make both eyebrows symmetrical This is one of the most common mishaps that Umbreen hears from clients who tried to ‘go it alone at home.’ Umbreen offers, “When you obsess over making your eyebrows look exactly the same, you can wind up over-plucking them. Too-thin brows are much worse than ones that are just a tad different. Your eyebrows are supposed to be sisters, not twins.

Umbreen Sheikh is the found and CEO of Wink Brow Bar. In 2014, she developed the con-

Don’t assume you have to wash it all off. Instead, take a cotton swab dipped in makeup remover and carefully trace your brow’s natural outline. Remember,

cept for Wink. Today, her empire includes three Wink Brows Bars in Manhattan, one in Brooklyn and one in London. Learn more at www.winkbrowbar.com

LNEonline.com

October2019

Image

NEWS

Snow Mushroom Moisture Cloud Eye Cream from Eminence Revitalize the eye area with a luxuriously fluffy eye cream. Super-hydrating snow mushroom provides intense hydration while powerful botanical peptides smooth roughness, decrease puffiness and diminish the appearance of under eye bags to reveal a refreshed appearance.

eminenceorganics.com

Kelley Baker Brows Peptide Brow and Lash Serum Introducing Kelley Bakerâ&#x20AC;&#x2122;s new Peptide Brow + Lash Serum! This exciting addition to her product line is proven to stimulate 66% growth within 4 weeks!

kelleybakerbrows.com

October2019

LNEonline.com

Red Carpet Brows with Henna Give your clients the brows they deserve. Red Carpet Browsâ&#x20AC;&#x2122; henna has five colors that can be mixed or used alone to create rich, defined looks for your clients eyebrows. Great coverage for sparse brows and grey hair.

redcarpetbrows.com 305.562.7539

Page Number

33................. Advanced Esthetics / Adonyss........................................................................................... advance-esthetic.us 21................. Agera Laboratorie....................................................................................................................... ageralabs.com 76................. Altair Instruments..............................................................................................................altairinstruments.com 63................. Beau Institute of Permanent Cosmetics................................................................................. beauinstitute.com 5................... Celluma......................................................................................................................................biophotas.com 51................. CelleClè Skincare............................................................................................................... cellecleskincare.com 13................. Circadia...........................................................................................................................................circadia.com 47................. Dermaware............................................................................................................................... dermaware.com 20.................Dr. Jeff / Beaute Attica, Inc................................................................................................................dr-jeff.com 2,3................ Eminence Organic Skin Care.........................................................................................eminenceorganics.com 75................. Equipro USA............................................................................................................................ equipro-bty.com 35................. EuroSpa Aromatics.........................................................................................................eurospaaromatics.com 29................. G.M. Collin Skin Care.................................................................................................................. gmcollin.com 65................. Grande Cosmetics............................................................................................................... grandelashmd.com 46................. Hale Cosmeceuticals................................................................................................... halecosmeceuticals.com 39................. Hawrych MD Lash............................................................................................................. hawrychmdlash.com 58,59............ Int’l Congress of Esthetics and Spa: Miami.............................................................. Miami.skincareshows.com 45................. Industry Cosmetics......................................................................................................................gomyskin.com 53................. Le Mieux - Bielle Cosmetics.............................................................................................. biellecosmetics.com 9................... Lira Clinical ................................................................................................................................ liraclinical.com 23................. Rapidlash/Rocasuba.................................................................................................................... rapidlash.com 73................. Rejuvi Laboratory.......................................................................................................................... rejuvilab.com 7................... Revitalash.....................................................................................................................................revitalash.com 15................. Shira Cosmetics.................................................................................................................... shiraesthetics.com 19................. Skin Accents.............................................................................................................................skinaccents.com 71................. Skin Script Skin Care................................................................................................................. skinscriptrx.com 69................. Viktoria Dé Ann.................................................................................................................... viktoriadeann.com *Les Nouvelles Esthétiques & Spa/American Edition has all publishing rights reserved. Reproduction in part or in whole without written permission by the publisher is prohibited. *Les Nouvelles Esthétiques & Spa/American Edition is protected through Trademark registration in the United States and in foreign countries where Les Nouvelles Esthétiques & Spa/American Edition circulates. The publishers cannot accept responsibility for unsolicited manuscripts. Articles appearing in this journal may not previously have been published elsewhere either inside or outside the United States of America. Exceptions to this rule will be made only by agreement in writing between the author and the editors. The editors reserve the right to edit letters and other submitted materials or omit letters that are considered outside the laws of libel, slander and good taste. Claims and other statements by written and/or advertisement do not necessarily reflect the opinions of the Publisher/Editor of Les Nouvelles Esthétiques & Spa. Les Nouvelles Esthétiques & Spa’s Publisher/Editor assume no responsibility for any and all claims. Publisher is not responsible for any mailing delays beyond our control. *Direct all advertising rate inquiries to: Les Nouvelles Esthétiques & Spa/American Edition, Advertising Department, 3929 Ponce De Leon Blvd., Coral Gables, Florida 33134.

October2019

LNEonline.com

For peace of mind...

@equipro_bty

Proudly made in The USA and CANADA For your nearest distributor or for a brochure, call this toll-free number 1-877-324-2226 Visit us at the Miami Congress Booths # 76,77,78,79

Delightfully GROSS

Do your clients want to see immediate results? A dry microdermabrasion treatment is the foundation of any skin care regime. Show clients that DiamondTome face and body wands deliver dirty, dead skin â&#x20AC;&#x201C; and lots of it. Show off your ďŹ lters on #FilterFriday, tag us with your delightfully gross results!

| diamondtome.com