LNE & SPA September 2020

LNE & Spa—the magazine for skin care and spa professionals September 2020

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FROM THE

EDITOR

The beauty world is a visual business, and the trust that you build with your clients starts online. These days clients want to see reviews and photos before they book your services.

Instagram is the perfect platform for showcasing your skill sets, whether that be microblading, makeup, lashes, or healing the skin. Not to mention, it has the highest engagements rates among all social media networks.

If you’re still wondering why an Instagram profile for your business matters, then just take a look at the stats.

According to Hootesuite, about 200 million Instagram users visit at least one business profile daily and 62 percent say they become more interested in a business after seeing their stories.

So, how do you get seen and capture your clients’ attention?

PLAN AHEAD AND SCHEDULE YOUR SHOW EXPERIENCE TODAY! OUR ICES APP FEATURES INCLUDE...

• Live Push Notifications • Connect with Main Stage Speakers • Exhibitor Profiles • Show and Exhibitor interactive maps

This month’s guide covers all of the basics to increasing bookings online. Susan Talamantes is sharing five tips for converting IG followers into clients! Our Marketing Director Mika will teach you how to host a successful LIVE for your business to increase engagement.

We’re also sitting down with GLOW QUEEN Joanna Vargas for an exclusive interview. She’s sharing her top three secrets to beautiful skin and one of her best tricks in the treatment

For real-time updates and show announcements, press allow for push notifications straight to your device.

Download the free app in the APP store ( Android and IOS compatible)

room. I hope you enjoy it!

Until next month,

Managing Editor

samantha@LNEonline.com 4

September2020

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“We are grateful to be here for you.”

Patrick Johnson, BioPhotas CEO and Celluma Inventor

11 MODELS • BATTERY-POWERED OPTIONS • FULL-BODY PANELS “As I have been forced to readjust my business practices due to COVID-19, I have had to get creative to keep a revenue stream coming in.

Our clients are in need of facials, so how do we serve them effectively with all these new requirements? Celluma!! The Reseller and dropship program allowed me to treat my clients at a distance, without having to buy product during the shutdown. I’m thankful to Celluma for changing their protocol so we could dropship and not have to buy stock during an uncertain time. And now with the availability of the Face Shields, Hygiene Barriers, and no-touch treatment options, I’m able to safely treat my clients with confidence. Thanks Celluma!!”

Melissa Fox, L. E. Flawless With Melissa Fox (Coral Gables, FL)

ACNE | WRINKLES | PAIN FDA-CLEARED

info@celluma.com

www.celluma.com

(714) 978-0080

September volume 35 number 9

contents 4

10 Maskne

32

Let's go LIVE

14 Skin News

34

Get Booked!

38

Power Peels Photo Feature

31 Social Media Guide

18

Spa of the Month

44

Self-Care At Home

20

Behind The Studio Door

48

Organic & Wellness News

22

Spa News

o&w

10 Maskne

20 Behind The Studio Door

44 Self-Care At Home

24

In the Treatment Room

50

Brow Lamination 101

28

Business News

53

Image News

30

#esty2esty

24 In the Treatment Room with Joanna Vargas

image

spa business

guide

From the Editor Advertiser Index

skin

74

50 Brow Lamination

Les Nouvelles Esthétiques & Spa, American Edition, (USPS 003-687) (ISSN 1043-9641) is published monthly, 12 times per year and is sold exclusively by subscription. Publisher’s Name: Jean Jacques Legrand, M.D., 3929 Ponce De Leon Blvd., Coral Gables, FL, 33134. Periodical postage paid at Miami, Florida, with additional mailing offices. Postmaster: Send address changes to: Les Nouvelles Esthétiques & Spa, American Edition, 3929 Ponce De Leon Blvd., Coral Gables, Florida 33134, United States Subscription: Annual Rate $45.00 Canada Subscription: $55.00 (American) 1st Class Postage Overseas Subscription: Two years for $140.00 (U.S.) Air Mail Postage

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September2020

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3929 PONCE DE LEON BLVD. CORAL GABLES, FLORIDA 33134 USA: 800.471.0229.

Worldwide: 305.443.2322. Fax: 305.443.1664.

LNEonline.com email: tradeshows@LNEonline.com subscriptions@LNEonline.com

Publisher Dr. Jean Jacques Legrand Chief Executive Officer Rodolphe Legrand rodolphe@LNEonline.com Managing Editor Samantha Garcia samantha@LNEonline.com Director of Marketing Mika Diaz mika@LNEonline.com Art Director Andres Gutierrez andres@LNEonline.com Show Director Danni Boucher danni@lneonline.com Exhibitor Operations Manager Elizabeth Allen liz@LNEonline.com Web Developer Jose Daniel De La Rosa daniel@LNEonline.com Conference Coordinator Jacqueline Reyes jackie@LNEonline.com International Editor Michele de Lattre-Pierantoni 7 Avenue Stephane-Mallarme, 75017 Paris, France - 43 80 06 47

C ontributors Kara McLucas-Mark Valentina Hernandez Joanna Vargas

Mika Diaz Susan Talamantes Sherrie Tennessee Jaclyn Peresetsky

Printed with 100% soy-based ink.

This magazine is recyclable. Please recycle where facilities exist.

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September2020

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In 2020, be a leader in your industry with our highly effective solutions.

WWW.GMCOLLIN.COM

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September2020

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MASKNE

How to treat and prevent face-mask breakouts

by Kara McLucas-Mark

“Maskne” seems like a new noun in the repertoire of skin enthusiasts and magazine articles, however, it is now being used as a different name for a condition that has been around for a while. Maskne has recently been acknowledged as a condition by the American Academy of Dermatology, but it can also be classified as a type of acne mechanica.

Acne mechanica is local exacerbations due to pressure, friction, rubbing, squeezing, or stretching. It is mainly seen in athletes that wear protective gear such as chin straps of helmets. It presents in the way of contact dermatitis, pustules, papules, and comedones.

Although it may appear to be common acne, it is actually much more sensitive and requires a light-handed approach.

“Maskne” on the other hand, is something that has popped up overnight and is mentioned across multiple media platforms. Maskne is acne mechanica caused by wearing a mask that causes friction and the clogging of follicles with dirt, bacteria, sweat, and skin cells. Typically, it is seen along the jawline, cheekbones, and around the nose. Oily skin types and ones with preexisting conditions such as rosacea or acne are more prone to seeing the irritation and complications of wearing a mask.

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skin Maskne

Maskne is best managed by using the minimum number of products on the face.

Masks provide very little ventilation whether you are wearing an N95, handmade, medical grade, or multiples. As one wears their mask whether for a short shopping trip or for a prolonged period of time, one’s natural bacteria is being breathed back onto the face, creating a warm, humid environment for it to flourish. This not only leads to acne but can cause staph infections, sties, and heightening of preexisting conditions like rosacea. Areas around the mouth or eyes can also develop perioral/periocular dermatitis, which is a distinct eruption of papules around the mouth or eyes. This tends to look more like a rash and can be confused with contact dermatitis.

The mask’s material is also something to consider in the prevention and treatment of maskne. Cotton is a more breathable fabric and can help to reduce any irritation from wearing the mask. If you are required by your place of employment to wear a disposable or N95 mask, applying a moisturizer can help lessen the friction caused by long-term wear.

Cleaning the masks regularly is also advised. Washing the cotton masks in warm water daily is suggested to remove all residual bacteria and dirt. If you have a disposable mask that you have been wearing multiple days, letting it air out in between wears is suggested. One may also be able to microwave the mask if there are no metal parts or flammable material.

In one’s younger years, it can be assumed that a fair amount of people thought that hitting acne hard with everything we had was the best course of action to remove the unsightly lesions fast. This would not be the case 12

September2020

with this type of acne mechanica. Slow, steady, and gentle wins the race for unblemished skin. One must get down to the basics of skin care to actually take care of their skin and not just treat it.

Maskne is best managed by using the minimum number of products on the face. Going back to a gentle, unfragranced cleanser is suggested to minimize irritation from active ingredients or exfoliants. One can still use chemical exfoliants but in tempered amounts and less frequently. We want to keep the natural skin barrier intact so it may serve its function as a barrier to the mask’s friction.

Dermatologists are suggesting the daily usage of a gentle, fragrance-free cleanser, toner, and moisturizer to aid in repairing the skin’s barrier and clearing away any regular debris. If one has cropping of papules or pustules along the mask line, a benzoyl peroxide wash can be used once a day to help dry the blemishes and remove remaining bacteria. No 10% spot treatments or aggressive washes; try shooting for a 2.5% or lower of the active ingredient to avoid irritation. Moisturizer also plays a large role. Even if you have oily or actinic skin, a moisturizer helps keep a balance as well as provide a “glide” for the mask. Anti-aging products are hard during this time because they tend to cause a higher cell turnover that can lead to irritation and skin barrier disruption. Applying those products at night and potentially rotating days, so more than one type of product is not being used at the same time.

If a client has contact dermatitis, it will lean more towards a rash-like appearance. This irritation in relation to mask-wearing is found more on the

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bridge of the nose, cheekbones, and the tip of the nose. This should not be treated with a benzoyl peroxide wash but instead with hydrocortisone cream to alleviate itching and redness.

However, hydrocortisone cream, even in its lowest percentage, can cause sensitivity and thinning of the skin, which could exacerbate the condition. This maskne affliction is best treated by minimal product, keeping the masks clean, and refraining from touching one’s face.

Where does makeup have a place in wearing a mask out? Sadly, it doesn’t have much of one. We should encourage our clients to go without makeup as often as possible. Nobody is going to appreciate a full-face contour when they can only see your eyes. Now is the time to invest in a good BB or CC cream, eyebrow pencil, and mascara.

Staying light-handed with the makeup will also help prevent clogging pores any further. If one has to be out for a function where masks can be removed safely, and distance maintained, a full face of makeup won’t hurt, but be sure to cleanse the face gently and thoroughly as soon as possible. Cutting back on time in the mask is crucial, so minimizing time in areas where it is mandatory is not only good for your skin but also for your health.

While maskne may be a new term, it is not a new condition. Hands-off is the best approach as well as going back to the basics with our skin care routine and makeup. The skin is already irritated, so soothing, repairing, and protecting is the primary goal when treating maskne.

Kara McLucas-Mark is a licensed esthetician with a medical focus. She has worked with multiple modalities including non-ablative lasers, microcurrent, ultrasound skin tightening, and radiofrequency machines.

She lives with her husband and two dogs outside of Annapolis, MD. She loves learning about new skin developments, her LED light, and jade roller!

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September2020

13

Skin

1

Oxygenetix’s Acne Control Hydro-Matrix

NEWS 2

Gently treat troubled skin with timedreleased 2% salicylic acid while soothing the skin with aloe. Providing hydration deep below the skin's surface, Acne Control Hydro-Matrix softens skin while it gently exfoliates, unclogs pores, fights ingrown hairs and decreases fine lines and wrinkles.

oxygenetix.com

3

DermAware Berry Rich Mask Firm, tighten, and plump wrinkles with this beautiful, lightweight mask. The Berry Rich Mask contains organic berries with super antioxidant, lightning, and tightening powers to target the signs of aging.

September2020

Ideal for acne-prone or sensitive skin, this refreshing, stimulating clay mask features 3 exotic clays and 8 botanical extracts to cleanse pores and rebalance oily skin. Soothes mild irritation, leaving skin moisturized and velvety soft.

lemieuxcosmetics.com

dermaware.com

14

Le Mieux Icy Revitalizing Mask

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4

PurErb Caviar Lime Cleansing Foam Brighten dullness and refresh pores while prepping the skin with deep hydration! This fizzy, illuminating cleanser with Pink Caviar Lime, Mandelic Acid, and Papaya is best for sensitive skin.

purerbbeauty.com

AGE

Firming, lifting and wrinkle control with TCA Hybrid Peel & Bio-Molecular Messengers.

SENSITIVE

CUSTOMER FAVORITE

Multiple enzymes gently digest to renew thin, dry delicate skin. Use around eyes, lips or all over.

ACNE

Zero downtime for all skin experiencing congestion, breakouts or acne prone skin. Excellent new treatment!

PIGMENT

Suppress the formation of new spots via four bio-chemical pathways. Brightening, lightening, beautiful glowing skin.

PRO FAVORITE

PEEL AWAY “ I created DermAware

to empower the Skin Care Professional. Both natural and corrective, each product is formulated with the highest concentrations of bio-active ingredients and delivered to the skin via our proprietary Bio-Targeted ® delivery systems for amazing results. Our customized layering, beautiful textures and natural aromas provide the perfect balance between nature and science.

Follow your passion and join us for one of my educational seminars.” ®

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professionals register now www.dermaware.com/ professional

—Gül Ç. Zone, Biochemist

Call 504-469-3500 for samples

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September2020

15

Meadowood

Napa Valley Resort & Spa An All-Suite Spa Experience

by Samantha Garcia

16

September2020

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spa Spa Of The Month

There’s so much more to Napa Valley than it’s wine scene. Aside from the world’s finest luxurious wines offering some serious vinotherapy, the beautiful Meditteranean climate, expansive views, grand estates, quaint towns, and legendary hospitality are what make Napa Valley one of the most attractive places to visit in the U.S. The true essence of relaxation, you can spend your day at an easy-going pace while wine tasting, feasting on farm to table cuisine, and unwinding at an award-winning spa.

The Meadowood Spa at Meadowood Napa Valley Resort & Spa is the perfect escape from the city’s bustle. A place where nature and architecture enjoy a particularly intimate relationship, you can enjoy a luxurious and grounding spa treatment in your private oasis at the intuitive touch of your therapists.

SPA OF THE MONTH

THE SUITE ENVIRONMENT Guests have their own private space in the spa with every amenity needed so that they never have to relocate or move unless they choose to use the relaxation garden. Treatments can also be experienced at the Treehouse Retreat speciality room, which is partly open to the elements of nature and includes a fireplace and hand-hammered copper tub for custom baths.

“Our spa facilities and treatment menu are designed to help our guests slow down.

Take time to breathe, enjoy our gorgeous surroundings and connect with nature, our amazing staff, and yourself! Our all-suite concept gives you the gift of time and being present,” says Conte.

The Meadowood Spa also features a men and women garden lounge with mineral soaking pools, eucalyptus steam rooms, dry cedar saunas, indoor and outdoor showers, and al fresca relaxation areas.

THE ESSENTIAL JOURNEY The Meadowood Spa’s most popular treatment is the Essential Journey (90 min, $225).

The treatment includes any one of the spa’s massages, facials, or body treatments paired with an additional 30 minutes to help ease guests in and out of their treatment.

The journey begins with a lifestyle consultation where the therapist comes up with a treatment plan. “A personalized aromatherapy steam is prepared for you to begin your relaxation, followed by your curated therapy, and we complete your service with an organic kombucha elixir to allow for gentle recovery.

A treat for all senses, this allows our guests not to feel rushed through their experience and to fully enjoy our all-suite concept,” says Spa Director Michael Conte.

Guests can choose from Reflexology, Swedish, Deep Tissue, and other massages, or facials like the Hydrafacial and Radiance facial. Conte’s personal favorite is the Pietro Simone Prestige Facial. “This 90-minute treatment, offered at $350, is a luxury experience featuring incredible, effective products and a unique lifting dry massage technique with cotton thread exfoliation for stunning red carpet ready results.”

MARKETING The Meadowood Spa promotes its services through its resort guestrooms, members, and word of mouth. Many of the spa’s guests cannot wait to return as the spa experience is one of the best they have had. This proves that marketing and social media can only go so far; it is an exceptional service that keeps visitors returning. “Our marketing team works with several kinds of hospitality partners, we offer resort packages that include spa, work with local wineries, and are increasing our followers on social media. I find Instagram is a fun way to interact with our visitors and past guests to keep them up to date with what Meadowood is doing,” says Conte.

TRAINING The Meadowood Spa takes training very seriously, and it is done regularly. The spa offers a combination of new modality training, standard service training, and retail training. “I like to have a variety of outside professionals come in to train the team, and I enjoy facilitating training as well on various topics. I offer leadership trainings at the resort and like to keep my team moving forward with knowl-

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spa Spa Of The Month

edge. We aim to have smaller meetings monthly for treatment providers and spa concierge separately and all-staff meetings quarterly,” explains Conte.

In addition to these trainings, the staff is provided a daily printed line up called Spa Buzz that serves as a mini news feed, containing important information on it for the day. This helps ensure that everyone is on the same page before starting their shift. Staff performance is reviewed annually, but the leadership team is encouraged to host brief check-ins quarterly to discuss staff performance with retail sales, guest satisfaction, career growth, and personal goals.

At the spa’s boutique, guests will find everything from skincare to home accessories, books, jewelry, handbags, apparel, and gift items. “I work with vendors that are luxury, practice sustainability, and are not easily found all over. I prefer to curate items that are unique and special. Our professional September2020

Rundown 900 Meadowood Lane St. Helana, CA 94574 877.963.3646 meadowood.com

ONE-OF-A-KIND PRODUCTS

18

product lines include Pietro Simone Skincare, Glycelene, and Aromatherapy Associates,” says Conte. The spa also likes to partner with local vendors to showcase the talents of its neighbors.

Some of these include jewelry designers like Carla Miller, soaps from Bella Massimo Organics, and books written by local writers.

Spa Owner: Stan Kroenke and Bill Harlan Spa Director: Michael Conte Treatment Ratio: 77% massage, 14% facials, and 9% body treatments.

Client Ratio: Male 34% to Female 66%

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Spa Director Spotlight Michael Conte has over 12 years of experience in the hospitality industry specializing in luxury properties. All resort spas he has led have garnered 5-star ratings by Forbes Travel Guide.

A Holistic Health Practitioner himself, he gets the most satisfaction in partnering with Greet the Day, a non-profit organization dedicated to providing free spa treatments to individuals fighting cancer.

“I lost my father to cancer when I was 26. When I decided to change careers from being a professional performer of 15 years, I chose to go into holistic studies to be able to give back after I saw what he endured only knowing the western medicine route,” says Conte.

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spa Behind The Studio Door

BEHIND THE STUDIO DOOR

Going deeper than the skin with Valentina Hernandez Founder + Chief Brand Officer of Sana Skin Studio in Miami, FL

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spa Behind The Studio Door

How did Sana Skin Studio come to life?

From my teenage years to early adulthood, my skin was always an experience filled with the occasional highs and the usual lows. I longed for a support system that could help me quit the guessing game and guide me to better understand my skin needs. After finding out all my favorite products I had been using for over 15+ years were filled with harmful endocrine disruptors and toxins, I craved a beauty industry that supported my health and wellbeing.

That’s where Sana came in. I married my love for skincare with the purpose and passion for clean beauty and wellbeing.

I wanted Sana to be a place where you could feel truly supported on your skin journey while switching out your products for cleaner alternatives one step at a time. We’re not promising quick fixes or magic solutions because that’s not how true change happens. We’re more about a shift of mindset, a practice of patience and love towards your skin and embracing your imperfections.

How do you define the concept of your Skin Studio?

Sana is a skin studio made for you.

Founded with a vision for a better kind of skincare experience, Sana aims to change your relationship with your skin and your products through goal-driven facials, real guidance and curated clean skincare. More than a skin studio, Sana is a movement towards acceptance, self love and a beauty industry that supports our health and wellbeing.

What makes your services unique?

We offer goal driven facials that are rooted in education and clean skincare.

How many treatment rooms and other amenities are there?

We have 4 treatment rooms and 1 LED room.

How do you select the people who work with you?

We conduct interviews, practicals and really have to connect to the person for them to join our team.

How do you evaluate employees, and what makes an employee stand out as a star?

If our team members are team players, believe in our mission and create incredible experiences for our guests then we know they are stars on our team.

What can you tell us about your marketing techniques?

What do you focus on?

We focus on growing an authentic community that wants to be part of the Sana brand. Our efforts are a combination of digital marketing, content creation and more.

How do you keep clients loyal?

By providing exceptional service and attention to detail. Our sana community is everything and we really strive to provide them with a beautiful and consistent experience from A-Z.

What are your retail goals?

What are the most important lessons you have learned that you can share with others in your career path?

Sana is setting new standards for the industry by standing against toxins and curating the best of clean skincare. Our goal is to be your destination for self care and clean skincare.

Your team is everything + focus on your brand. Really spend time developing the foundation of your brand and your product and create protocols to provide a consistent experience.

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Spa

1

NEWS Skin Script Coconut Papaya Enzyme Gently exfoliate to reveal healthy, glowing soft skin. The small molecular structure of coconut allows for easy absorption through the skin, giving it a fost, smooth texture. This fruit enzyme is ideal for sensitive skin.

skinscriptrx.com

2

Nourishe Dermaplaning Oil from DermaplanePro Infuse antioxidants, vital nutrients, essential fatty acids and more into the skin as you dermaplane. This lightweight combination of oils will soften and smooth the skin for a more hydrated and youthful appearance.

3

dermaplanepro.com

Wax Paper Holder from Equipro Protecting your bed with paper is an easy way to make sure that your working area stays clean in between each one of your professional treatments.

The Equipro floor wax paper holder can hold wax paper up to 26 inches wide. Call (877) 324-2226 or visit equipro-bty. com to get yours today!

equipro-bty.com

4

The Balm from Sorella Apothecary Nourish and replenish your skin’s appearance overnight with this deeply hydrating balm. This velvety balm will leave the skin plump, smooth and utterly hydrated.

sorellaapothecary.com

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business In the Treatment Room

IN THE TREATMENT ROOM With Joanna Vargas, Celebrity Esthetician and Author of Glow From Within

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business In the Treatment Room

Did you always love beauty and skin?

I’ve been obsessed with beauty products since I was a child. I also really paid attention to photography, magazine ads, and commercials. As I grew up, I started out wanting to be a photographer, then a makeup artist. I went to esthetics school for makeup, but really fell in love with skincare and taking care of people one-on-one, and that was that. I gave myself a year once I got licensed to see how it would be, and I never looked back.

What’s your favorite part about being an esthetician?

When I opened my salon in 2006 with my husband, I knew that I wanted to focus on teaching people that we could strive to be the best version of ourselves by doing things in a minimal way. I wanted the facials to be so special that my clients would leave their treatments so happy that they would tell their friends about it. My focus has always been about using beauty technology and results-driven treatments.

I am known for vetting the latest technologies and putting together a customized protocol for each individual client. It’s that quality that has made my salon successful and makes me excited about my work every single day. I use

non-invasive and minimal treatments in my salon because I truly believe it’s the right path to real beauty, and every woman I know will tell you that real beauty comes from how we feel about ourselves and not from what people tell us. My focus has been and will always remain on restoring confidence! I preach to people every day that there is no magic solution; anyone can achieve the skin they want.

You have to take care of your whole body, not just the skin on your face. That’s why I focus on providing treatments that will give a glow from head-to-toe. As I created my skincare line, I wanted my products to be luxurious in experience and for clients to feel like they were getting a piece of my services with every use. Results, of course, were my goal with every formula. All the products in my line do a variety of things and are made for everyone – they truly are the foundation for healthy skin!

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business In the Treatment Room

What are your top three secrets to beautiful skin?

1. Skincare – With the proper cleansing, sufficient hydration, gentle exfoliation, and a few more easy steps, everyone can see dramatic results to their skin in a matter of weeks. While it’s important to think of the ingredients you apply to your face as nutrition— they should be nonirritating and, like a healthy meal, leave you feeling better than you did before—the products themselves aren’t the full equation.

Following a solid skincare routine day after day lays the foundation for healthy skin. Once you get into the swing of your customized routine, it will become a habit like any other that you can keep up for the rest of your life.

2. Self-Care – The most radiant, healthy-looking men and women I see in my salon every day are those who’ve mastered the art of self-care. Sure, it helps that they choose the right prod-

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ucts and treatments and don’t eat foods that are bad for them, but they’ve also come to understand that being kind to themselves is as essential to the health of their skin as moisturizer, exfoliation, and eating lots of greens. They pay attention to their bodies, get plenty of sleep, work on reducing stress, exercise, and make time for connection and joy.

3. Spa Routine – Giving facials is my job, so I’m biased, but I’m convinced that getting regular facials can take your skin to the next level and help to erase years from your face. I know facials can be expensive. You might spend sixty dollars at some spas, even for just a half-hour, or hundreds of dollars at others. I understand that you can only do what your budget allows, but I think women often underestimate the benefits of self-care. Your skin is a lifetime commitment. You came into this world wearing just your skin, and you’ll leave with it on as well. It’s worth it. You are worth it. So think hard about

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how you spend your money and carefully consider whether the occasional facial is worth it.

Can you share with us one of your best tricks in the treatment room?

I always recommend LED light therapy to help keep the skin calm and restore strength and health to the skin. LED Light Therapy uses red and infrared light to reduce inflammation, build collagen, and speed the healing of the body. It’s a great instant glow, and the long-term benefits are lessening of lines on the face, thickening of the skin, and overall healthy glowing skin! In my salon, we do several different treatments that involve LED light. Still, the most popular is my patented RevitaLight Bed, which gives a client a full-body LED Light Therapy treatment. It’s the perfect end to a facial, especially after microdermabrasion or laser treatments.

business In the Treatment Room

Your most popular celebrity facial: The Triple Crown Facial is my signature facial, and my number one requested service. I use a mild electric current to drain puffiness, tone muscle, tighten skin, and contour the face.

By the end of the first treatment, the jawline will be more defined, cheekbones more pronounced, and eyes will look younger and refreshed. There is no downtime, the results are instant, and the effects are cumulative! Since I designed this treatment myself, it is only available in my salon.

Top glowing ingredients: Jojoba is awesome for everyone, even for my acne-prone clients. Jojoba tells the body to stop overproducing sebum, so it controls oily skin. I have it in my Rejuvenating Serum.

Vitamin C is another key ingredient that everyone needs, like in my Rescue Serum. And retinol is amazing for a nighttime regimen. I recommend anyone who is seeing the first signs of aging to incorporate a retinol into their PM routine.

How did you get where you are today, and who/what helped you along the way?

I think a lot of hard work and treating clients as dear friends.

I care for them, and they know it. I put a lot of heart into my clients’ care and into the space I create for my staff. We are all people who love what we do and I think you feel that the second you walk through the door.

How do you manage to own a spa, being an esthetician, and owning a skincare line? What is the best piece of advice for those aspiring to do the same?

For those looking to expand their careers in the same way, I have some simple advice. Listen to your gut. I have made some really bold moves, but if they feel right you have to go for it!

What keeps you going through challenging times?

I usually draw motivation from my clients! Every client has their own personal story with their skin, but most people think your skin is about your DNA. Part of what I do is educate my clients and explain that your skin is telling a story about what’s happening inside your body or happening in your life. Educating and empowering people to love their skin helps get me through the difficult times.

What do you believe is the secret to your success?

Always striving to be the best at what I do for me. I’m my own competition, not anyone else. That and making it clear to people that beauty is for everyone. It was my main motivation for writing my book, Glow From Within.

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Business

1

NEWS

Introducing the ilashHero Lash and Brow Enhanced Lifting System All eyes on a revolutionary 2-in-1 Lash Lift & Brow Lamination Kit to shake up the lash world. ilashHero's new treatment kit is a one-pack system designed to include all essential products required to do a combined lash lifting and brow lamination treatment. The blister pack system features five single-use pearls containing Brow Protector, Bonding Gel, Lifting Balm, Volumising Fix, and Moisturising Serum!

ilashhero.com

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G.M. Collin Launches its Body Collection!

Increase hydration and firmness while leaving the skin satin-smooth.

The innovative skincare brand recently launched a body collection featuring a luxurious exfoliating scrub, hydration body balm, tropical hand cream, and body firming oil!

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gmcollin.com

Friends of Beauty Changes Lives Award $250K in Relief Grants Friends of Beauty Changes Lives has awarded $250,000 in relief grants to support licensed beauty professionals affected by the global pandemic. The outpouring of generosity reflects the giving of brands across the professional beauty industry.

beautychangeslives.org

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Silhouet-Tone brings you the latest in Medical Grade LED Light Technology Clinically proven Wavelengths in a long line of Photobiomodulation Systems

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esty2esty

ON INSTAGRAM

See what the @estheticianedit duo has been up to this month!

Happy Fall Estys! Miami Congress is quickly approaching! We can’t wait to hit up more spas in Miami before the big weekend. Are you following our #EstheticianEdit chronicles on Instagram? Catch our experience at Sana Skin Studio!

Marketing Mika got the Signature Facial to cover all of her skin needs -cleansing, hydrating, and antiaging • Check out Mika’s treatment

• Flashback to Miami Congress last year. Samantha can’t want to experience her first ever show!

at Sana Skin Studio!

all in one! It was one the most relaxing facial massages she’s ever had. Stay tuned - there will be more treatments and interviews to come!

Are you a #girlboss esthetician?

Esthetician Edit it a community just for you! Connect with the latest generation of skin care powerhouses by following our #etsy2etsy chronicles! Every month, we sit down with estheticians who are making a name for themselves!

Message @estheticianedit on Instagram to be featured!

• Did you read our blog on the Acqualina Spa? Learn all about the relaxing Sound Therapy Massage and the resort’s impeccable sanitation practices!

• Don’t miss Instagram tips from #MarketingMika in our Guide!

Follow 30

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@estheticianedit

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SOCIAL MEDIA GUIDE

Stand Out on Instagram!

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LET’S GO LIVE! 32

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Social Media Guide

How to effectively use Instagram LIVE for your business

by Mika Diaz

Instagram is an incredible tool for businesses.

Some even refer to it as the NEW business card.

But in reality, it is so much more than just a social media platform. Instagram is constantly updating its platform with tools for small businesses to grow and gain brand awareness. In the following paragraphs, we will be going over how to maximize your exposure on social media and how to boost sales using one of Instagram’s most engaging features, Instagram Live.

Going LIVE is a great way to drive engagement, gain followers, and sell products! When utilized to its maximum potential, of course.

What does that mean? Don't worry, we are here to teach you!

The first thing you must know is that there are no retakes on Instagram LIVE. Once you have finalized your session, you must immediately save the stream (Instagram will prompt you to do so before closing the live session). On a positive note, your IG LIVE will remain on your page for 24 hours so viewers can tune in on the segment.

You have probably read or heard that the best way to connect with your followers is by being; authentic, transparent, and direct. During a live stream, you can achieve this in so many different ways! Followers can submit their comments and question in real-time, making it feel like you are face to face with them. For example, if you have a new treatment or product you are looking to sell, a live stream is perfect for you. Your followers and viewers will be able to ask questions and get answers on the spot. This is great for the skincare and spa industry, which relies very much on demonstrations and results. Now you can showcase new treatments and so much more to your clients (and prospective clients).

Hosting a LIVE is also beneficial when it comes to boosting your discoverability on Instagram, which is the name of the game. Why may you ask? Every time you go LIVE, your fol-

lowers will receive an in-app notification that you have started to stream, and your stream will also be bumped to the front of Instagram stories feed!

LET’S GO LIVE… SHALL WE? The first step to going LIVE is opening your Stories camera and swiping to the “LIVE” mode.

Once you have done this, we always recommend giving your viewers a few moments before beginning your session, so start with an introduction to provide your followers with a minute or two to join in! It is always recommended to have a tripod handy (and set up beforehand) to hold up your device so that your viewers can hear you loud and clear. If you will be showcasing products or a specific treatment, we also recommend having all of your items ready and prepped beforehand.

The great thing about Instagram LIVE is that it can be used for so much more than using it to talk to your followers yourself. The Co-hosting feature allows you to double up on engagement and gain a greater following by joining with another person! Try reaching out to the brands you use in your spa and see if they would like to collaborate. Chances are they will say yes, and both parties will be able to engage a broader audience.

For more tips and tricks on keeping your followers engaged, follow our “little sister” and blog @estheticianedit on Instagram. Esthetician Edit by LNEonline.com is the fresh-faced younger sister of Les Nouvelles Esthetiques & Spa Magazine. With original video content, on-location interviews, in-depth marketing tutorials, and step-by-step facial protocols, Esthetician Edit aims to provide professional skincare education through a second-generation blog platform with the distinct polish and high standard of LNE & Spa Magazine.

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Social Media Guide

GET BOOKED! Five tips for booking clients through Instagram

by Susan Talamantes

No matter what area of the beauty world you specialize in, you need an Instagram account that accurately represents your brand and attracts clients.

Not only do you want to attract your ideal clients, but you also want to book them! It starts with first being seen, then capturing their attention, helping them get to know you and your business, and inviting them to take the final step, booking you.

Investing in your Instagram account not only leads to more bookings in your calendar, but it gives you a whole new level of confidence!

STEP 1: Optimizing Your Bio You have 150 characters to deliver your potential new client information that will help them understand your business basics and how you can help them. As they're reading your bio, they're figuring out if you are the right fit for them and what they're looking for in a skin therapist or makeup artist.

So here's what you absolutely need in your bio:

• Who you are - your name, of course • What you do - the services you provide • The areas / locations you serve • Any awards and/or achievements • A call to action and a link to take the next step A lot of times beauty professionals get hung up on the "awards and achievements" part. Get creative!

Are you licensed? Have you taken any additional certifications? How many years of experience do you have under your belt? Make sure the information is clear, straight to the point, and easy to read.

STEP 2: Capture the Lead The very last line in your bio should include a call to action.This is where you tell your new client what you would like them to do next. I always encourage selecting an action step that is closest to securing the booking. From years of experience, I have learned that making a personal connection with a client is crucial. I like to invite the client to book a free phone consultation with my team first.

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Social Media Guide I love using Calendly for clients to schedule a 15 minute call easily. You can also send them to the contact page on your website to fill out your contact form.

STEP 3: Design Your Brand to Attract Your Ideal Client Remember, on Instagram, you have only a few seconds to capture the client's attention. Make sure your branding is appealing to the type of bookings you want and the personalities you want to attract. Get crystal clear here, grab a pen and paper, and define who it is you serve. Maybe you are a makeup artist who enjoys working with Brides who are attracted to boho vibes. She wants her wedding morning to be chill, relaxing, and care-free. After you've defined your favorite client, you can now design the aesthetic of your Instagram Brand around what your ideal client wants and likes!

online portfolio, you can choose to work with a professional photographer or use your own camera. What's important is that your photos are cohesive and flow well together. To achieve this, you'll have to define your photo guidelines, while also considering your brand.

For example, you can choose to post light and airy photos with a clean background, neutral or blush tones, and showcase headshots versus full-body images. If your ideal client is a travel-loving Destination Bride, you may want to use photos that are a mixture of scenic and headshots, as she will be attracted to the scenery. It's helpful also to define what will NOT be posted. In other words, what are your deal breakers? For example, if a photo is too dark or blurry, you won't post it because it doesn’t fit within your guidelines.

STEP 5: Get Seen!

STEP 4: Set Photo Guidelines Designing a perfectly curated Instagram Feed, where every photo matches, including the colors and photo editing, was a dream of mine that I felt was impossible at first! Over the years, I learned that you don't have to have a perfect Instagram Feed to gain more bookings, but it does need to be attractive.

The goal is to keep the potential client browsing your page, learning about your services, and interested long enough to finally take the next step. When building your

Dr. Jeff Collagen Treatment with MatriCol ÂŽ Freeze-Dried Collagen Mask

You've done all the work to build an online presence that you are proud of, you're putting your best foot forward, and appealing to your ideal client. Now it's time to get some more eyeballs on your account. The most effective way to gain visibility on Instagram is to take advantage of every searchable aspect. We all know that your Username is searchable, but did you know that the bold portion in your bio, located right under your profile photo, is also searchable? That means you can add specific keywords that your ideal clients would be searching. Use keywords such as your location and the services you provide.

Hashtags are another excellent way to be seen. The most effective hashtags are location specific and the services you provide. You are allowed 30 hashtags per photo you post.

Use hashtags for every city, area, and surrounding areas you serve and then also swap out the type of services you provide.

Lastly, you'll need to post consistently! How often you post is up to you and depends on how quickly you would like to grow. Two to three posts a week is a good starting point.

Keep in mind that you are opening your business to more eyes every time you post and use hashtags. If you have a business account, you can use the insights tool to track your statistics and see what times of the day are the best times to post for your specific audience.

Take the time to implement each of these steps, and you'll be well on your way to converting your Instagram account into a lead generator, while also authentically connecting with your favorite clients!

Susan Talamantes owns a Bridal Hairstyling and Makeup company serving California, Las Vegas, Hawaii and Destination

Skin Care Products

Cleanser, Toner, Exfoliant Massage, Serum, Ampoule Mask, Moisturizer

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1180 E Francis St, Bldg F Ontario, CA 91761, USA Fax: 1-909-923-0812

Toll-Free: 1-888-316-3683 Email: info@dr-jeff.com Web: www.dr-jeff.com

Locations. After over a decade in the Beauty Industry and building a successful Bridal Beauty Company, she now helps Wedding Hairstylists and Makeup Artists build their businesses. She helps Beauty Pros gain more bookings using Instagram and get organized by building efficient systems. If you enjoyed this article and would like to learn more about Instagram Marketing Strategies, you can find Susan on Instagram at www.instagram.com/babesbuildingempires.bbe

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Mandelic Miracle PERFECT RENEWAL

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Power Peels

Reveal glowing skin!

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4. Perfect Fit Peel & Cellzyme Peel • DermAware Bio-Targeted Skin Care • dermaware.com 5. Exfoliate & Heel Chemical Peel • Sorella Apothecary • sorellaapothecary.com 6. Mandelic Peel 25% • M.A.D Skincare • mad-skincare.com 7. PEEL20 EXFOLIATOR • inspira: med • inspira-cosmetics.com 8. NuPeel Natural Enzyme Peel • Theraderm Clinical Skin Care • theraderm.net

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1. MandeliClear Peel • Circadia by Dr. Pugliese circadia.com 2. Skin Resurfacing Multi-Acid Facial Pads • elemental herbology • elementalherbology.com 3. Lactic Pro Peel • Sothys USA • sothys-usa.com 4. Enzyme Hydropeel • Synergie PRO • skinelegance.com 5. Lactic Acid Exfoliator 35% • BiON Research • bionresearch.com 6. Botanical AHA Peel • ilike Organic Skin Care • ilikeorganics.ca

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#SUMMERCITRUS

BRING SUMMER INTO FALL WITH CITRUS-INFUSED SHOWERMIST

CITRUS-INFUSED PURE EUCALYPTUS OIL SHOWERMIST Summer too short? We feel you! Extend the sunny season with a few spritzes of pure eucalyptus oil infused with our refreshing blend of orange, lemon, lime and grapefruit oils.

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1. AHA/Retinol Peel System • Tizo Photoceuticals • tizoskin.com 2. Cool Peel • Environ • environskincare.com 3. Green Apple Fruit Peel • Dermaesthetics Beverly Hills • dermaestheticsusa.com 4. Yam & Pumpkin Enzyme Peel • Eminence Organic Skin Care • eminenceorganics.com 5. Bikini Brite Peel • Prana SpaCeuticals • pranaspaceuticals.com 6. ÜBER Pro Peel • Dp Dermaceuticals • dpderm.com

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Self-Care At

Home

Techniques to promote self-care and wellness for you and your clients

by Sherrie Tennessee

September is National Self-care Month! With many of us still working from home, self-care at home is more important than ever. Self-care has become synonymous with wellness, which is defined as a state of complete physical, mental, and social well-being by the World Health Organization.

Diving deeper into the idea of self-care and wellness is a concept that goes beyond disease to address the notion of well-being. Well-being has become mainstream and is related to the approach of comfort, health, and happiness. With many unable to achieve those moments in spas, creating the spa environment at home has become the new focus of self-care and well-being.

A recent Washington Post article noted an 85% increase in wellness-focused apps. The question becomes what techniques can be used at home to promote a sense of self-care and wellness.

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organic & wellness Self-Care At Home

DRY BRUSHING In speaking with Shelley Birnbaum, Master Esthetician with over 20 years of experience in the industry, Shelley suggested the traditional Ayurvedic practice of dry brushing as her top self-care at-home technique. Dry body brushing usage was noted for centuries dating back to India, China, and ancient Egypt.

According to Shelley, dry brushing is used to stimulate the lymphatic system and aide in the removal of toxins. The technique is an exfoliation that differs from a body scrub. It also improves circulation in the skin, encouraging the elimination of metabolic waste. As the largest organ in the body, the therapeutic benefits of dry brushing aids in the toning and tightening of the skin and gives an overall glow by reducing dead skin and dry patches.

Here are a few tips for incorporating dry brushing into a daily routine.

1 Select a natural-bristle brush. There are brushes without a handle or long handles to get your back.

2 Start at the feet and move upward toward the head, using a circular motion, brushing toward the heart to increase blood and lymph flow.

3 For the most beneficial dry brush before taking a bath or shower, consider dry brushing in the morning as a means to boost energy.

4 Reminder - Avoid areas with open wounds, rashes or other sensitive areas.

FACIAL MASSAGE Continuing on my quest for the best self-care practices, going from the body to the face, I spoke with Despina Freimanis, a Skincare Specialist and Educator for Christine Valmy International School for Esthetics, Skin Care and Makeup. Despina recommends a facial massage as a part of a weekly at-home routine. The first 46

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step after cleansing and exfoliating is to apply a generous amount of a night cream or facial oil to the face with slow, upward movements. Remember to use gentle pressure, as too much pressure can damage the skin and the collagen and elastin fibers underneath.

Once you reach the zygomatic bone (cheekbones), use your middle finger and ring finger to apply light pressure with a tapping, lift movement upward toward the temple (forehead), and stop at the temple. The step can be done in three actions, with light pressure at the temple after each repetition. This technique will help lift the skin and ease tension.

Next, using a movement called “piano” around your eyes and all over your face. Using your pointer, middle, and ring fingers, lightly tap all around the eyes from the outside inward towards the nose and upwards back around the eyebrows. You can enhance the effects with the addition of eye cream or serum for an added pick-me-up. Next, go all around the face in an upward motion using the same technique. Repeat this step several times, then stop with light pressure on the temples. This movement is excellent for stimulating circulation and helps soften the appearance of fine lines and wrinkles.

Now a mask can be applied to the face with cool cotton compresses over your eyes. Lastly, remove the mask and compress, then using the middle finger and ring finger, apply the same light pressure, press and hold mov-

LNEonline.com

ing across the eyebrows from the nose until reaching the temple. Repeating this several times will also assist in lifting and toning while providing some much-needed tension relief.

With just a few added touches to your existing at-home routine, this 30 – 60-minute ritual can prepare you for anything, including another round of Zoom calls.

DAILY WELLNESS PRACTICES Lastly, moving the concept of self-care at home from external into internal wellness brings to mind Deepak Chopra’s “Pillars of Wellness” which includes getting enough sleep, daily meditation, controlling our emotions, especially in regards to anger, moving our body daily, whether it be walking or yoga, and rounding out the list with eating healthy. It is the daily practices that become routines and ultimately create joy, wellness, and self-care in our lives.

Sherrie Tennessee is the Education Director of SpaSOS, where she conducts Spa Management, Wellness, CBD and Customer Service focused training. Sherrie is a licensed massage therapist, nail tech, spa owner, speaker, professor, educator, and author. She is currently completing a Ph.D. and holds a Master of Business Administration with a concentration in marketing and entrepreneurship.

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Organic & Wellness

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DOCTOR BABOR CLEANFORMANCE Phyto CBD Serum

NUYU Roll On Relief Alleviate aches, swelling and muscle tension with an organic herbal formula that quickly absorbs and penetrates deep into muscles and joints. Infused with CBD and the calm and relaxing soft scent of Lavender.

A lightweight, silky serum that protects the skin’s barrier and nourishes and calms tired, stressed skin. Formulated with Hemp Seed oil and natural identical CBD isolate, this serum instantly replenishes and hydrates the skin for a calmer, healthier-looking complexion.

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Farmhouse Fresh Moon Dip Back to Youth Ageless Body Mousse Whip your skin back to youth with the weightless Moon Dip, containing vitamin-rich emollient oils that lock in hydration and top performing peptides that visibly firm the skin over time.

farmhousefreshgoods.com

September2020

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Physicians Formula Organic Wear Nutrient Mist Facial Mist Infused with a botanical floral blend of Marula Oil, Jojoba Oil, Ginger Root Extract and Aloe Vera, this nutrient-charged facial spray delivers deeply penetrating moisture to even the driest of skin.

physiciansformula.com

PROFESSIONAL SKINCARE. F O R T H E E ST H E T I C I A N , BY T H E E ST H E T I C I A N .

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hello@sorellaapothecary.com www.sorellaapothecary.com 1.800.253.0450

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Brow Lamination 101

Give your clients the feathery brows of their dreams

by Jaclyn Peresetsky

Redefining one’s facial features has been all the rage for the last five years. Lash lifts have been the top requested service, but brows are now starting to take center stage by getting a “lift” of their own. Brow lifts, or “brow lamination,” as it’s called in our industry, originated in Russia and has recently made its way to the west. The brow technique trains brow hair to “lift” and head in a vertical direction while also providing the hair to take on a slick high shine and fuller appearance. Brows truly frame the face, so having a consistent brow shape is something that many women desire.

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image Brow Lamination 101

The Perfect Candidate Brow lamination is perfect for someone who has unruly brows, thinning brows, or brows that naturally curl or curve downward. This can be due to age, illness, medications, diet, or stress. Your clients may notice their brows thinning, or it just may look like they are thinning because the hairs lay on top of each other or in a downward position.

As we age, brow hairs lose their density, making the hairs “droop” and not stay upright. In fact, starting in your 30’s, your clients may begin using a brow pencil, brow gel, or pomade to fill in some of the brow gaps. This is a sign that they may want to do something more to manage their brows.

To better manage their brows, some women have turned to microblading while others are more skittish on this more permanent procedure. Brow lamination is a great alternative to microblading. It is pain-free, non-invasive, and costs a fraction of the cost of microblading. Also, clients who want to dip their toes into an altered brow shape can give brow lamination a try before a more permanent commitment.

What the Client Wants When planning the outcome of your clients’ brow shape after brow lamination, talk with your client about arch placement, where the tail should end, and whether they want their brow hairs to take on a fluffy, full effect or smooth, slickly effect. These variables will change the techniques you use in the brow lamination. Brow artists can make the brow appear manicured or wild, and it all depends on the desire of the client and the recommendation from the brow artist. Brow lamination will last 6- 8 weeks with the right aftercare, so it’s important to have these discussions before the procedure begins.

The Process Once the shape and direction of the brow hairs are determined, the brow artist applies a perming solution, also 52

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known as a lifting solution, to the brow hairs and uses a doe tip application to brush and push into the strands.

This solution removes the disulphide bonds through a chemical processing so that the hair can start to bend and become flexible.

Once the appropriate time has passed, the brow artist will remove the lifting solution and apply a neutralizing setting solution to the brow hairs with a disposable mascara wand or doe tip applicator. This solution repairs the bonds so that the hair will remain in place.

Keep in mind that timing is crucial in this service. One minute short or one minute too much can make or break the brows lifting. The processing time will change depending on the hair type, such as fine, dry and sparse or thick, coarse, and dense.

At this point, the brow artist will comb or smooth the brow hairs into the desired place, either vertical or angled out. If the brow artist uses the mascara wand in this step, the brows will be fluffy. If the brow artist uses the doe tip applicator, the brow hair will have a smooth and flatter finish. Once the processing time has completed for the setting solution, the brow artist can move forward with tinting and shaping the brow.

LNEonline.com

Aftercare The key to brow lamination longevity is what the client does post service. It is crucial for them not to get the brows wet for 24 hours or be in humidity. It is also important that the client sleeps on their back and not face down as the brow hairs can be altered the first 24 hours. The results can last up to six weeks.

Brow lamination provides instant gratification for the client as well as for the brow artist. This service pairs well with lash lift and tint services and can be completed by alternating between the brows and lashes. Not only does this keep the service provider super busy, but by the end of the hour, the brows and lashes will be lifted, tinted, and transformed, leaving you with a very happy client!

Jaclyn Peresetsky is the founder of Skin Perfect Academy, Skin Perfect Spas and Colore Me Perfect Analysis and Cosmetics.

Her passion lies in advanced education for estheticians in real life esthetics. She contributes her expertise through speaking, writing, teaching and continues to see her clients to advance her knowledge and skill to share with others.

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1

NEWS

Introducing AJ Crimson Beauty, Black-Owned Inclusive Pro Luxury Cosmetics Collection AJ Crimson Beauty is a vegan-friendly and cruelty-free luxury cosmetic line made with every woman in mind. "I wanted to create a product inclusive of women of all ethnicities, a product all women could find ownership in and believe in,� says Crimson. A self-taught makeup artist and beauty expert, Crimson is one of the most trusted names in the industry with clients like Fergie and Hilary Duff!

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my SKIN PERFECTOR LOOSE FIXING POWDER from essence Makeup Whether used alone or in combination, you can reveal your best true self, without any filter! This loose setting powder has an ultra-light yet buildable formula that locks foundation in place all day. It instantly unifies and blurs skin imperfections leaving skin with a natural matte finish.

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Cocoa Kiss Hemp Lipstick from Grafton Private Label Cosmetics Made with organic ingredients, this plantbased and hemp-infused lipstick comes in 10 delicious shades from cocoa spice and salted caramel to champagne truffle.

Want to add these lipsticks to your brand?

Just contact a brand consultant today!

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56................. Altair Instruments..............................................................................................................altairinstruments.com 19.................Bella Schneider Beauty............................................................................................. bellaschneiderbeauty.com 27.................Bion Skincare Products..........................................................................................................bionresearch.com 5................... Celluma......................................................................................................................................biophotas.com 36.................Dr. Jeff / Beaute Attica, Inc................................................................................................................dr-jeff.com 15................. Dermaware............................................................................................................................... dermaware.com 2,3................ Eminence Organic Skin Care.........................................................................................eminenceorganics.com 55................. Equipro USA............................................................................................................................ equipro-bty.com 41................. EuroSpa Aromatics.........................................................................................................eurospaaromatics.com 9................... G.M. Collin Skin Care................................................................................................................... gmcollin.com 37................. Le Mieux - Bielle Cosmetics.............................................................................................. biellecosmetics.com 23.................NuFree - Equibal Labs................................................................................................nufree-professionals.com 13.................Rapidlash/Rocasuba.................................................................................................................... rapidlash.com 29................. Silhouet Tone USA LTD........................................................................................................... silhouettone.com 49................. Sorella Apothecary......................................................................................................... sorellaapothecary.com 7................... Sothys USA................................................................................................................................ sothys-usa.com 43................. Viktoria Dé Ann.................................................................................................................... viktoriadeann.com 47................. JYano Hair Care.................................................................................................................. JYanoHairCare.com

*Les Nouvelles Esthétiques & Spa/American Edition has all publishing rights reserved. Reproduction in part or in whole without written permission by the publisher is prohibited. *Les Nouvelles Esthétiques & Spa/American Edition is protected through Trademark registration in the United States and in foreign countries where Les Nouvelles Esthétiques & Spa/American Edition circulates. The publishers cannot accept responsibility for unsolicited manuscripts. Articles appearing in this journal may not previously have been published elsewhere either inside or outside the United States of America. Exceptions to this rule will be made only by agreement in writing between the author and the editors. The editors reserve the right to edit letters and other submitted materials or omit letters that are considered outside the laws of libel, slander and good taste. Claims and other statements by written and/or advertisement do not necessarily reflect the opinions of the Publisher/Editor of Les Nouvelles Esthétiques & Spa. Les Nouvelles Esthétiques & Spa’s Publisher/Editor assume no responsibility for any and all claims. Publisher is not responsible for any mailing delays beyond our control. *Direct all advertising rate inquiries to: Les Nouvelles Esthétiques & Spa/American Edition, Advertising Department, 3929 Ponce De Leon Blvd., Coral Gables, Florida 33134.

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