LNE & SPA June 2021 by LNE Magazine

LNE & Spa—the magazine for skin care and spa professionals June 2021

$7.50

FROM THE

EDITOR

Summer's here! For most, it's time to slow down and enjoy the fun and relaxation of warmer, sunny days. With the turn of the season, the change in weather can be harsh on your clients' skin. Regular facial treatments to repair summer skin damage and achieve a healthy glow are a MUST, as well as hair removal treatments for those who plan to show more skin. So while the rest of the world is slowing down, your books will be busy! You can expect that more clients are seeking a peaceful environment to alleviate stress as they restore balance to their skin and minds. Creating a beautiful relaxation room for guests to retreat to after their treatments keeps clients returning for more much-needed downtime. We show you how in The Relaxation Room. If you are getting ready to reopen, check out our article on how to prepare for the Summertime Boom. Our BikiniReady Guide has everything you need to know about pre and post-treatment for waxing and sugaring, as well as tips on how clients can prevent ingrown hairs. Lastly, I hope that you had the opportunity to make it out to the ICES Dallas 2021 show! It's been far too long since we've seen all of your beautiful faces. Check out our Trade Show Talk page for all of the excitement surrounding our big event! Love,

Managing Editor

samantha@LNEonline.com 4

June2021

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June volume 36 number 6

contents Editor’s Pick

12 Ingredient Spotlight

Waxing: Before & Aftercare

14 The Skin's Microbiome

Smooth Summer Waxing

Bikini Ready Photo Feature

12 Ingredient Spotlight Spa of the Month

The Relaxation Room

44 Bikini Ready Guide 50

Personalized Wellness

20 Spa Of The Month

50 Personalized Wellness

Pricing Strategy

Summer Boom

Behind the Spa Door

Esthetician Spotlight

Beauty Bulletin

#esty2esty

24 Pricing Strategy

image

business

spa

o&w

guide

From the Editor

skin

Summertime Lash Care

54 Summertime Lash Care

Les Nouvelles Esthétiques & Spa, American Edition, (USPS 003-687) (ISSN 1043-9641) is published monthly, 12 times per year and is sold exclusively by subscription. Publisher’s Name: Jean Jacques Legrand, M.D., 3929 Ponce De Leon Blvd., Coral Gables, FL, 33134. Periodical postage paid at Miami, Florida, with additional mailing offices. Postmaster: Send address changes to: Les Nouvelles Esthétiques & Spa, American Edition, 3929 Ponce De Leon Blvd., Coral Gables, Florida 33134, United States Subscription: Annual Rate $45.00 Canada Subscription: $55.00 (American) 1st Class Postage Overseas Subscription: Two years for $140.00 (U.S.) Air Mail Postage

June2021

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3929 PONCE DE LEON BLVD. CORAL GABLES, FLORIDA 33134 USA: 800.471.0229. Worldwide: 305.443.2322. Fax: 305.443.1664. LNEonline.com email: tradeshows@LNEonline.com subscriptions@LNEonline.com

Publisher Dr. Jean Jacques Legrand Chief Executive Officer Rodolphe Legrand rodolphe@LNEonline.com Vice President Sabine Kadyss sabine@LNEonline.com Managing Editor Samantha Garcia samantha@LNEonline.com Director of Marketing Mika Diaz mika@LNEonline.com Director of Conferences & Events Jacqueline Reyes jackie@LNEonline.com Art Director Andres Gutierrez andres@LNEonline.com

PLAN AHEAD AND SCHEDULE YOUR SHOW EXPERIENCE TODAY! OUR ICES APP FEATURES INCLUDE... • Live Push Notifications • Connect with Main Stage Speakers • Exhibitor Profiles • Show and Exhibitor interactive maps

For real-time updates and show announcements, press allow for push notifications straight to your device.

Download the free app in the APP store ( Android and IOS compatible)

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Show Director Danni Boucher danni@lneonline.com Exhibitor Operations Manager Elizabeth Allen liz@LNEonline.com Web Developer Jose Daniel De La Rosa daniel@LNEonline.com

International Editor Michele de Lattre-Pierantoni 7 Avenue Stephane-Mallarme, 75017 Paris, France - 43 80 06 47

C ontributors Astrid Makenzi Miller Kara McLucas Mark Samantha Garcia MaryJo Reeves Crystal Powell

Tami Blake Normajean Fusco Desiree Collazo Monique Blake Erin Soletski

# Dallascongress21 10

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DALLAS, TX June 6 & 7, 2021

Kay Bailey Hutchison Convention Center

The only all-inclusive educational experience for skin care and spa professionals. ICES Dallas is the perfect opportunity to breathe new life into your career and services with fresh inspiration and insight from the best practitioners in the industry! • Med Spa Conference • Social Media Conference • Image Conference • Workshops • Premier Exhibitor Showcase • Countless Networking Opportunities

SPONSORED BY

Call 1.800.471.0229 to request your official show program or visit us at www.LNEonline.com • USA: +1 305.443.2322

At the International Congress of Esthetics and Spa, the health and safety of our exhibitors, attendees, and staff are paramount. Face masks are required for entry into the event. We are implementing additional measures to exceed any safety standards and guidelines as identified by the CDC.

skin Ingredient Spotlight

Ingredient Spotlight Sea Buckthorn Oil Why It’s Worth the Hype by Astrid Makenzi Miller

June2021

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skin Ingredient Spotlight

Sea Buckthorn Oil, chances are you’ve heard of this somewhat “cult favorite” ingredient that enriches our serums and cleansers and anoints the skin in rich orange goodness. So here are some of the reasons why this amazing oil from the Sea Buckthorn Berry Shrub is incredible for the skin!

What is Sea Buckthorn? The Sea Buckthorn (Hippophaes rhamnoides) Berry Shrub, which is native to Asia and Europe, is also known as sallowthorn, sandthorn, or seaberry. It naturally contains 14 vitamins (beautiful vitamin C and A included!) that contribute to overall skin and body health. The berries are cold-pressed and added to wonderful mixtures to help the skin with a variety of issues, including acne and skin showing signs of aging. It’s also a free radical scavenger, so it finds “broken cells” and helps repair them while also helping aid fine lines, wrinkles, and soothing dry skin. This makes this oil so versatile when it comes to working with all different types of skin and skin conditions.

What does it contain? Sea Buckthorn oil additionally contains 190+ different bioactive compounds that all work together to soothe and repair the skin. Sea Buckthorn Fruit Oil contains omega 6 and the highly

sought-after Omega 7, incredible for aiding in overall skin repair, making this oil ideal for problem skin. One of the most helpful compounds in Sea Buckthorn oil when it comes to the skin is linoleic acid, derived from Omega-6, which has been studied and shown to play a role in reversing the signs of aging. “Omega-6 might reverse this process by accelerating the production of lipids in lamellar granules, strengthening the lipid barrier of the epidermis, protecting the skin against epidermal loss of water, and normalizing the metabolism of the skin.” [1] You might be asking yourself at this point, “is there anything this oil can’t do?”... and frankly, we don’t think there is! Not only does it keep the skin strong while also improving various skin conditions, but it also keeps the epidermis hydrated. “Fatty acids contained in these oils create an occlusive film on the skin which reduces transepidermal water loss (TEWL).” [2]

ous products that contain this oil to see how your skin reacts! “Scientific reports confirm the content of almost 200 ingredients which ensure that the oil has a multidirectional effect. Therefore, seabuckthorn and its oil may be considered to be one of the most valuable natural products in the world.” [3] Remember: if your client has sensitive or reactive skin, it is always best to play it safe by patch-testing any new products right below the ear on the neck to make sure the your skin doesn’t have a negative reaction. Now off you go… we think everyone needs this in their regimen!

SOURCES: [2] Faculty of Chemistry, Adam Mickiewicz University in Poznań, Umultowska 89b, 61614, Poznań, Poland Izabela Nowak, Email: lp.ude.uma@azikawon. [1] Catalán Ú, Rubió L, López de Las Hazas MC, Herrero P, Nadal P, Canela N, et al.

Where can you find it? Sea Buckthorn is most commonly added as a star ingredient to cleansers of all types, serums, and facial oils. If you are in a place with your skin where you want to try something new, feel like your skin is missing the support it needs, or you just simply want the benefits of this incredible super-oil, then look into vari-

Hydroxytyrosol

and

its

complex

forms

(secoiridoids) modulate aorta and heart proteome in healthy rats: potential cardio-protective effects. Mol Nutr Food Res. 2016;60(10):2114–29. [3] Zielińska A, Nowak I. Fatty acids in vegetable oils and their importance in cosmetic industry. Chem Aust. 2014;68(2):103–110.

Astrid Makenzi is a Holistic Esthetician, based in Clayton, NC, who began her journey in skin care after dealing with a severe battle of Lyme Disease and numerous skin conditions throughout her life. She has always had a deep love and admiration for skin care and wellness. She currently focuses on Skin Coaching Sessions, where she helps clients with primarily sensitive or acneic skin. She can be found through her business, The Holistica Hive, at www.theholisticahive.com, or on Instagram and Facebook.

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June2021

skin The Skin's Microbiome

The Skin s Microbiome Understanding and protecting our largest organ by Kara McLucas-Mark

June2021

LNEonline.com

skin The Skin's Microbiome

The skin’s microbiome is a carefully balanced ecosystem of bacteria, viruses, pH levels, and other symbiotic microorganisms. This helps keep the body protected, educated, and youthful. The microbiome of the skin is something that was normally left to the scientist to discuss and postulate about. However, now with more advanced technology and DNA information we are able to learn more about the 1.8 million delicate ecosystems that exist on a single human body. The idea that we have millions upon millions of bacteria, viruses, fungi and yes even mites is enough to make anyone want to vigorously wash their face and place it under a blue, bacteria killing light. But we need all those miniscule creepy crawlies to stay in good health. In utero the skin is sterile, and it is not until birth that we are exposed to bacteria and fully develop our microbiome. Once this version of our microbiome is established it only begins to flourish and change throughout our lives as it serves within the barrier function. The skin is our first line of defense from any invading pathogens. Just as well the microbiota of the skin will be influenced by many things such as DNA, sex, environment, diet, bodily location and product usage. In shorthand, if your skin’s microbiome is weakened most likely so is the barrier function and therefore open for mitochondria invasion. The first layer of the microbiome resides on top of the “brick and mortar” stratum corneum. Here is where it begins to teach young T-cells what immunity should look like as well as fight off anything that is not part of that regional ecosystem. The most common bacterium on the body is staphylococcus and corynebacterium. This is on account that sweat glands cover the entire body and create the moist environment these pathogens thrive in. Even though the skin is typically cool and acidic, the distinct habitats are created by skin folds, thickness,

and the density of hair follicle, sweat and sebum glands. So how does one protect the delicate flora and fauna of our body’s first line of defense? Protecting the Skin’s Microbiome Being mindful of the cleansers is this first step in keeping the skin healthy. Staying away from cleansers that use harsh surfactants to strip away not only dirt but protective oils as well. These ingredients are typically alcohols, sulfates, and fragrances. These can disrupt the barrier function and weaken it by causing dryness and inflammation. Cream cleansers are much gentler on the skin and can help keep the moisture balance intact. Calming moisturizers, antioxidants, and sunscreen are also important in protecting the skin’s barrier function. Disruption of the microbiome is typically the first indication of dermatologic difficulties causing inflammation, aging, acne, eczema, and seborrheic dermatitis. Studies are showing that “feeding” the skin prebiotics are useful in cultivating the useful microbiota: the idea that the skin microbiome can be fed and maintained like microbiomes found elsewhere such as the stomach and intestines. Microbiome research is only going to continue to grow as it is recognized as a big part of health and disease diagnosis. Being able to manipulate the skin's microbiome as well as understand what impacts it will provide us with many more products and methods to treat skin problems!

Kara McLucas-Mark is a licensed esthetician with a medical focus. She has worked with multiple modalities including non-ablative lasers, microcurrent, ultrasound skin tightening, and radiofrequency machines. She lives with her husband and two dogs outside of Annapolis, MD. She loves learning about new skin developments, her LED light, and jade roller!

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June2021

EDITOR’S PICK OF THE MONTH

See what’s HOT at #DallasCongress21 Dermafirm Ultra Soothing Formula Emulsion

Apricot Mango Cleansing Milk from Sorella Apothecary Revitalize dry and dull skin with this luxurious, calming cleanser infused with apricots and mangoes to soothe and brighten complexion. sorellaapothecary.com

Soothe and moisturize damaged skin while improving skin elasticity and eliminating redness. This natural moisturizer is made of natural azulene and 17 complex amino acids. laurageller.com

Sunkissed TP SUN KIT by OxygeneCeuticals This limited edition UV protection kit features products that cleanse, moisturize and protect skin from the sun’s rays. us.oxygenceuticals.com

Karin Herzog BB Cream Light Tinted cream, coverage, and base for makeup with anti-aging and anti-redness properties. This BB Cream is perfect for light coverage to beat the Summer heat. karinherzog.us

June2021

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EDITOR’S PICK OF THE MONTH

Cooling Eye Gel from Hale Cosmeceuticals TIZO Complexion Brightener Even and brighten the skin’s appearance naturally by reducing the skin’s pigment imperfections with this elegant moisturizer, containing Hyaluronic Acid for hydration. tizoskin.com

Reduce the appearance of dark circles and puffiness around the eyes with this cooling eye gel, formulated with peptides, argireline, phospholipids and soothing cucumber extract. halecosmeceuticals.com

LipoMax Sculpt from Estetique Tone and sculpt the muscle with this modern non-invasive focused electromagnetic induction system. The electromagnetic energy also slims down the body by stimulating fat loss, reducing the volume of the treated area and reshaping the body. estetique.com

Alpha Vitamin C Facial Essence Let Alpha Vitamin C Essence elevate your skin to a new level allowing the enzymes and vitamins to boost the nutrient status of your skin to beyond optimal. apolloandartemis.com

June2021

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Ocean Mist Shower Sprinkles by BonBlissity This crisp, aquatic blend of shower sprinkles washes over you with just one quick breath. Notes of neroli, bergamot, tangerine, and a touch of mahogany bring to life the calm and freshness of a sea breeze. bonblissity.com

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June2021

spa Spa Of The Month

The Remède Spa AT THE ST. REGIS DEER VALLEY IN PARK CITY, UTAH A new Spa Director’s enlightened approach to treatments

by Samantha Garcia

June2021

LNEonline.com

spa Spa Of The Month Breathtakingly beautiful, calm, and customized to meet the needs of every guest, the Remède Spa at The St. Regis Deer Valleyis one of the world’s most luxurious mountain resorts. Fortunately, the spa has been able to maintain a strong level of business throughout the past year. The New Spa Director Benjamin Donat attributes much of this success to the reduced amount of social contact in spa offerings and eschewing profits to take the ultimate approach in safety and cleanliness precautions. In addition to these changes, Donat has reworked the retail component of the Spa to emphasize luxury products and has attracted many residents by offering specials and promotions that appeal to local Utahans. Separate from these initiatives, the Spa stands as a stunning 4,000 square foot space that provides top-notch services and remarkable experiences for its guests.

A Look Inside The two-level spa provides an intimate, serene sanctuary with pampering services and breathtaking mountain surroundings. The Spa was inspired by the spectacular views of the Wasatch Mountains. Freshwater from an outdoor waterfall stream inside, forming a river that runs through the center of the spa and cascades into a glistening pool. The Spa features a grand spiral staircase that ascends to eleven elegant treatment rooms, including two private companion suites that open to a spacious patio with a cascading waterfall.

world’s renowned methods to deliver treatments with remarkable results. Treatments include Deep Tissue, Swedish, Reflexology, Hot Poultice, and Prenatal.

Safety Precautions In addition to following CDC and WHO protocols, St. Regis Deer Valley raises its standards to a higher level of safety by being Sharecare Health Security VERIFIED™ with Forbes Travel Guide. “This comprehensive verification covers more than 360 standards across health and hygiene protocols, cleaning products and procedures, ventilation, physical distancing, the guest experience, and health safety communication with guests and employees,” says Donat. There are many measures put into place to ensure that guests are safe. The Spa has reduced the amount of social contact by requiring that treatments be booked in advance and has built-in additional time after each treatment so that staff can perform a thorough cleaning and sanitizing procedures. Upon arrival at the Spa, every guest is given a locker that contains a sanitized robe, towel, and bathmat, as well as single-serve snacks handled by a gloved and masked staff member. “In non-pandemic times, we would keep the cleaning out of sight of our guest. However, it is important for our guests to see that cleaning is being done all the time, which instills confidence in our clients- they know that all surfaces are clean and sanitized. Extensive cleaning takes place in the Spa throughout the day,” says Donat.

SPA OF THE MONTH

Signature Treatment The Remède Spa’s most popular treatment is the Hot Poultice Massage (80 min, $330). “The masseuse gently and strategically applies the poultice to the client. The Hot Poultice Massage combines herbs wrapped in a cloth with an oil customized per client. The cloth and oil are then steamed and used in the massage to relieve fatigued and tense muscles. The heat of the poultice relieves soreness and rebalances and relaxes the body,” says Donat. Other soughtafter treatments include many of the Couple Massages, Biologique Recherche Facials, and Customized Massages. The Spa’s therapists are expertly versed in each of the

Marketing Spa Director Benjamin Domat believes that The St. Regis Deer Valley enjoys a strong level of repeat guests due to its state-ofthe-art facilities, including the Remède Spa and its unmatched service. “Once a guest from the hotel or The St. Regis Deer Valley Residences or a local member of the community experiences a treatment, much of our business is word-of-mouth,” explains Donat. Most guests ask for the same or similar service with the same personnel upon their return. Furthermore, the four-season Resort tailors its offerings and promotions to reflect

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June2021

spa Spa Of The Month and memorable experience in a breathtakingly beautiful setting,” explains Donat. The lines that the Spa carries are Natura Bisse, Biologique R e c h e rc h e , D e r m Yo u n g , E S PA , RAD, LEEF, Spongelle, Therabody, Moroccanoil, Knesko, PureInventions, EuropeanSpaSource, Kashwere, Aluminate Life, and Mickey Lynn Jewelry. Guests receive retail discounts after booking a treatment. Those who are a part of a group, such as a wedding or corporate meeting, often receive discounts as well.

Rundown Remede Spa Park City 2300 Deer Valley Dr. E, Park City, UT 84060 1.435.940.5830 Opened: December 2010 Spa Director: Benjamin Donat

Spa Director Spotlight

the various activities of the season. Both international and domestic clientele can experience first-class skiing in the winter, and hiking, mountain biking, and running in the spring, summer, and fall. Most of these offerings are publicized frequently in international and domestic-level media coverage, social media, and local publications. “The Remède Spa and the entire hotel enjoys a wonderful relationship with international and domestic members of the media. We are big believers in the powers of public relations and marketing,” says Donat. Additionally, the Spa’s website is also very active with nearly 50 percent of guests’ bookings being made through the website.

an emphasis on the off-season - Spring, Summer, and Fall. The Spa alternates between discounted services and/or enhancements. Donat says, “During a recent promotion, every massage included a complimentary Moroccan Oil Scalp Enhancement and every 80-minute Biologique Recherche Customized Facial came with a VIP Gift Box filled with four Biologique Recherche products.” The Spa also targets special events such as Valentine’s Day by making a dedicated “Romance Month” in February. During this time, guests can receive a complimentary Eye Revive Treatment and a box of chocolate truffles with their Couples Massage.

Revenue and Retail Special Events and Promotion The Remède Spa strongly believes in promotions throughout the year, with 22

June2021

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“I am always seeking products that communicate what is important in our spa: luxury, relaxation, and a unique

Benjamin Donat, 38 years old, is the Spa Director at The St. Regis Deer Valley's Remède Spa. Donat started his career as the Spa Manager of the five-star Hotel Erbprinz in Ettlingen, Germany. Donat then moved to the U.S. and became Assistant Spa and Salon Manager of ARIA Resort & Casino and then Spa and Salon Supervisor of MGM Grand Hotel & Casino in Las Vegas. Donat then became Spa Director of the Ritz-Carlton in New Orleans and subsequently Spa Director at The St. Regis Deer Valley in Park City, Utah.

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June2021

spa The Relaxation Room

The Relaxation Room Everything you need for a calming sanctuary

June2021

LNEonline.com

by Samantha Garcia

spa The Relaxation Room

A trip to the spa is much more than a treatment. While it is most definitely the highlight of any guests' visit, many spa-goers are looking for a place to escape, relax, and recharge for a few hours or more. This is why creating an environment where guests can retreat after their treatment is essential. So what exactly makes a Relaxation Room? Here is everything you need for a perfect relaxation room.

What is a Relaxation Room? A Relaxation Room is not to be confused with a waiting room where guests might be feeling eager and expectant, perhaps a little stressed out before their treatments. Have you ever received a treatment and were sad that it was over? A Relaxation Room is a posttreatment room where guests can relax after being in an induced relaxed state.

The Location If there is enough space, a relaxation room should be located in the spa's quiet areas and away from areas prone to noise, like the bathroom, gym, or reception area. It should not be a throughway for therapists or guests. It should be a separate room that is soundproof and has a door that closes silently. If there is not enough space in your spa for a relaxation room, creating a quiet space in an area secluded with signs promoting silence to show others' consideration should work.

The Design A relaxation room is a clean and calming space designed to imbue a sense of peace and tranquility for guests. Much attention should be paid to this serene environment's design, from the calming colors and comfortable furniture to every fine detail, such as the scents and sounds that create the ambiance. Let's take a closer look at what makes a perfect relaxation room. • Calm and soothing colors give guests an uplifting feeling of warmth and vitality. These include neutral greens, beiges, blues, and different shades of white with a tinge of these colors. • Cozy furniture that is kept to simple, minimalistic colors. Comfortable lounge chairs with warm blankets and overstuffed armchairs for those who enjoy reading. A small table beside the lounger where guests can place their cup of tea and books they wish to read.

• Flowers or a small zen garden that is soothing both visually and aromatically. • A fireplace or candles lit around the room to further the ambiance and keep the room fragrant. Soothing scents include lavender and vanilla, unlike citrus scents which can be invigorating and have the opposite effect. • Individual headphones that allow guests to listen to relaxing and meditative music or soft sleep-inducing music playing in the room. Pleasant sounds include flowing water, rain, ocean waves, or even white noise to bring an air of peace to the room. • A spa menu available or the latest issues of health, wellness, and spa magazines. • Beautiful art of peaceful outdoor settings to invite the outside in. This space must remain neat and fresh for all guests. Attendants should check the room frequently to restock towels and blankets and clean up any left teacups or water cups. The room should be simple and uncluttered to avoid creating a sense of tension for guests. Guests should feel comforted and in a harmonious and peaceful space that forces them to stop, relax, and recharge before heading back to their busy lives.

• A clear and simplistic layout of furniture to make the space easily accessible for guests.

S a m a n t h a G a rc i a is the

• Natural and soft lighting that is easy on the eyes and kept at low calming levels. If there are windows, shades should help keep the room cool and dimmed.

marketing. She believes that high-quality, con-

Managing Editor for LNE & Spa Magazine. She has a passion for writing, social media and content sistent and engaging content helps brands establish themselves as leaders in their industry.

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June2021

CLARITY # LBcongress21

June2021

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LONG BEACH, CA August 22 & 23, 2021 Long Beach Convention Center

The International Congress of Esthetics and Spa gives you the tools you need to innovate, inspire and expand your esthetics practice. Your two-day ticket provides exclusive access to the most influential industry leaders and premier exhibitors in the skincare and spa industry.

• Premier Exhibitor Showcase • Networking Opportunities • Branded & Educational Workshops

SPONSORED BY

Call 1.800.471.0229 to request your official show program or visit us at www.LNEonline.com • USA: +1 305.443.2322

June2021

business Pricing Strategy

Pricing Strategy How to confidently raise prices on services by MaryJo Reeves

June2021

LNEonline.com

business Pricing Strategy

There comes a time with any successful business when the unavoidable must occur: raising prices on services. This may seem like a formidable task, but it doesn’t need to be. Raising prices can boost the perceived quality of the service. When increasing prices, the biggest concern may be losing clients. However, the clients who shirk at paying more don’t usually see the value of the service or the practitioner's worth. Client attrition is a part of any business and is inevitable with or without price increases.The price increase is ultimately up to each business owner, but the general rule is between 7% and 10%. Some owners raise prices on their most popular services and leave the less popular services alone. Think of the Pareto Principle of 80/20. Eighty percent of your business may come from twenty percent of your services. Only 20 percent of your business may come from 80 percent of your services. Focus on those treatments that increase your revenue. Some practitioners choose to raise prices in January, as people view it as a new beginning. However, any time of the year is appropriate to implement a price increase. The more important topic is how much notice you give your clients. Typically, six to eight weeks is plenty of time. There is no need to make a big deal out of raising prices. A simple framed note at the front desk may be enough to let your clients know about increased prices. Some practitioners also let their current customers know about an impending price increase. They can choose to pre-purchase services at the current pricing before the increase goes into effect. This is a very nice way to increase client loyalty. It’s essential to be confident about raising prices. Know your worth and what you offer. Your clients value your

business primarily because of the nontangibles you offer. Your establishment's atmosphere, getting to relax and take a break from daily rigors of life, the feeling of being pampered and special are reasons why your customers will not balk at paying a bit more.

Clients who would happily pay higher rates already recognize the value offered. Realize your worth and charge accordingly. Think of all the education, experience, time, and energy you put into your craft.

There are many variables to consider when running a business, and price increases are a fact of life. A business owner must pay for products, tools, materials, sometimes employee wages, electricity, insurance, among other things. All of these things cost money, and pricing incrementally increases through the years. The business owner must keep up with this reality and raise their prices accordingly. Be honest, not apologetic, with your clients about the price increase. Aside from losing some clients, who probably were not a great fit for your business, the upside is the perceived value of what you offer goes up and will attract new clients. Increasing rates can increase appeal.

Raising prices is a part of business and a pivotal component to a growing, flourishing enterprise.

MaryJo Reeves is a beauty industry leader, aesthetician, and National Education Manager with 15+ years’ experience in the medical aesthetic field. MaryJo graduated from Northern Arizona University with a bachelor’s degree in Advertising. MaryJo shares her passion for clinical education and business development with fellow aestheticians, physicians, and skin health providers nationwide. As a published author, her works include Primp Queen Fairy Tales – We’re Just Like Everyone Else Only and Prettier and Primp Queen Career Girls- We’ll Have The Business Women’s Special.

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June2021

business Summer Boom

Summer Boom How to prepare for reopening this Summer by Crystal Ochemba-Powell

June2021

LNEonline.com

business Summer Boom

Summer is almost here, and everyone is returning to a somewhat “pre-pandemic normal.” Now is the perfect time to make sure that you and your business are in the proper position to reopen again! Check out these ideas on how to prepare for what I like to call the Summertime Boom!

SPREAD THE WORD Now that you are back into the swing of things let all of your clients know. This can be as simple as sending out an email blast and posting to social media. Don’t forget to let them know about the things you are doing to keep yourself and your establishment safe and clean. It may be a good idea to post on your website any new policies and procedures you have in place, including staggered appointment times, limited seating in the waiting room, etc.

DUST OFF YOUR MARKETING STRATEGY If you don’t already have a marketing strategy, be sure to establish one. Remember, you don’t have to do every marketing tactic, all at the same time. Choose 1 or 2 marketing strategies and crush it out! If your marketing strategy is email, be sure to ramp up your email marketing communications. If your marketing strategy is social media, be sure to start posting more often. Another great way to get the word out about your reopening is to partner with local businesses and cross-promote. Place your business cards on the counters of local businesses and send out postcards to the community.

GET FRESH! Does your website need a refresh? Or maybe your spa needs to be updated. Take this time to update your website

with your new service offerings, policies, photos, and more. Clients will be happy to see you and are waiting to see what’s new, fun, and exciting within your business.

MAKE SURE YOU ARE STOCKED If you aren’t selling retail, you should start. For most beauty businesses, retail helps to increase your bottom line. Start by retailing skincare products used in the treatment room. Try retailing fun summer items like hydrating masks and lip balms. Ways to increase retail sales include sampling, specials, and bundling. You can also increase your retail sales by setting up impulse buys at the front desk. You can have your front desk person suggest these items as your guests are checking out.

THROW A WELCOMING EVENT We have all been in the house for a year. Have you thought about throwing a “welcome back” event? But instead of a gathering, you can run a special deal to welcome back old and new clients. If you choose to have a reopening event, try to stagger your event times to ensure there is ample space to maintain social distancing guidelines.

Crystal Ochemba-Powell is an experienced Licensed Esthetician, Makeup Artist, Business Coach, and Licensed Continuing Education Provider with a combined ten years of experience in both Business Marketing and the Beauty Industry. In addition to her Esthetics License, she holds Bachelors and Masters degrees in Advertising & Marketing.

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business Behind the Spa Door

BEHIND THE SPA DOOR With Taralyn Freda, Owner, Esthetician, and Integrative Health Coach at Nirvana Health and Beauty in Philadelphia, PA What inspired you to open Nirvana Spa? For many years, I dreamed of opening my own business. To have a space to create a warm, welcoming atmosphere that I could give my clients the best possible experience. Working at the top spa in the city with a hectic schedule left little time for much else, let alone starting a new business. In comes the pandemic and huge layoffs, and I found myself at home with ample time for deep reflection and meditation. I decided to enroll at the Institute for Integrative

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business Behind the Spa Door

Nutrition to become a health coach. With the combination of both, I could help clients have radiance inside and out. After sharing the idea with a handful of coworkers, they agreed to come with me, and Nirvana was born.

How was it opening a spa midpandemic, and what has your first year been like? Well, our family thought my husband and I were not thinking straight! Considering we incorporated in June and opened our doors in August, not only amidst the pandemic but a multitude of civil unrest, most would have agreed with them! With any new business, there is nervousness, and their commentary definitely increased it. Luckily, the overwhelming feeling that we were on the right track calmed us, and the support from friends and neighbors throughout the buildout process definitely reassured us further. We were also able to bring a medical director aboard to get a medspa classification which helped ensure we were on the right path. Our first year has been amazing. We feel so blessed to have the support and patronage from friends, family, and other neighborhood businesses. We were featured in a local magazine and even on a local TV station's morning show.

How can you define the concept of your spa? What makes it unique? Nirvana Health and Beauty is unique because of several factors. For starters, we are located in an area of Philadelphia known for being the home of many of the city's artists and musicians in a boutique-style building over 100 years old, "Industrial chic" at its best! Nirvana is full of positive energy where no one is ever judged by who they are or how they look, a warm, inviting space to come and relax. We pride ourselves on overall health, so my health coaching and medically directed protocol are important. We want to ensure that our clients' beauty starts

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on the inside. We have also decided to bring in lasers and RF Microneedling in 2021, and so far, that has been very exciting. We feel that this is another way we are uniquely positioned. We offer advanced services you traditionally get in a medspa in a relaxing, calming atmosphere, making us a wellness medspa different from the rest.

What are your most popular treatments? Our facials and massages are all customizable, so within that framework, we get many requests for cupping, gua sha, LightStim LED light therapy, microcurrents, and customized masks. We have added a CBD massage and a pumpkin enzyme facial, which have also been very popular.

How many employees do you have, and what are their specialties? There are a total of ten employees, plus my husband and me. We have two girls that help upfront with reception. We have one Chinese herbalist that focuses on acupuncture. There are four massage therapists with a wide range of skills, from reiki to traditional sports massage. Because our massages are customizable, we like the girls to have a wide range of specialties. We also have two estheticians besides me on board who have a spa background. Our overall spa direction is handled by myself, and my husband handles the marketing and management of the back office.

What daily challenges do you encounter in your position? For me, it's been juggling the responsibilities of being a new owner, an esthetician, and the social media coordinator. We recently hired a social media coordinator to oversee that all. Recently I have been working six days a week in the treatment room due to one esthetician being out on maternity leave, so with that and all the spa management and keeping up with inventory and supplies, it has been quite stressful. I try to take some time for myself and meditate when I can. I try to keep a clear mind and stay positive.

What are the most important lessons you have learned from failures or challenges that you can share with others in your career path? I learned that it's important to follow your intuition and do what's best for you. And no matter what is going on, stay positive. Negative energy will bring you down.

What advice would you give to someone who would like to open a spa? Have a plan of what you would like, put together a business plan and make sure you have the funds or a loan ready. And make sure you find the right location. It takes a lot of time and risk, but it will all work out if you do it right.

What is your hiring process? Luckily for us, most of the girls worked with me in a previous life, so I knew them well. But, for any new hire, the first thing that would get them in the door would be a great attitude. We start there then we look at their body of work. If it is in line with our goals, we have them come in to interview, including a service to their department's head. From there, it is usually an easy decision.

Taralyn Freda

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Esthetician Spotlight 36

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with Grace Schindler from Radiant Grace Beauty in Miami, FL What inspired you to become an esthetician? My own skincare struggles brought me to esthetics. I have struggled with chronic eczema beginning as a child, which caused me to seek ways to treat my skin since I was very young. I used to go to the library and get books about skin and make my own home remedies and seek to treat my skin from the inside out using holistic treatments. I was constantly prescribed steroid creams to treat my eczema, but I continued to search for alternatives. As I got older, my interest grew to makeup and skincare, starting my first 3 step regimen when I was around 11. I remember saving money working my retail job to get my first facial when I was 16. I thought it was heavenly and I got up from the table feeling transformed! A couple years later, one of my girlfriends worked at a local salon and spa and suggested I become an Esthetician! I didn't even know what that job title meant! I toured the Aveda School in the area I lived in and signed up for beauty school on the spot. The rest is history! That was in 2007. My passion for skincare became my career and I continue to grow in interest and experience in this ever changing field!

What is your skincare philosophy? I believe in treating your skin with active ingredients and using your body to heal itself. I don't use the term “anti-aging”, instead I prefer “age well”. We are all aging every day, so why not be the happiest, healthiest versions of ourselves

in a non invasive, more holistic, loving way? I want all my Radiant Beauties to feel like the best version of themselves and for more self love and acceptance in the beauty industry.

What treatments do you offer? Many different types of facials, including a chakra balancing crystal facial and a Hydro Facial, Dermaplaning, Microchanneling, Radiofrequency treatments using the Beauty Sandwich (copyright) technique, Reiki, Eyebrow and Lip waxing, Facial Peels, and Lash lifts and tints.

What sets your brand apart from others? My whole brand was created to make a space for my clients for not only nurturing outer beauty, but a place for cultivating inner beauty; integrating beauty and wellness. I believe I am unique because I focus on connecting to every client on a spiritual and energetic level with my intention first and foremost for inner healing. Then, I focus on the skin and the health of my client’s skin, with the goal of helping them achieve their dream skin!

Tell us about your spa’s most popular treatment: Right now the most popular treatment I’ve been doing is the Procell Microchanneling. Microchanneling is a cosmetic procedure that consists of tiny punctures in the top layers of the skin, which can be referred to as “channels” for product penetration. The tap-

ping technique combined with the nano sized, stainless steel needles make this procedure safe for all skin types and most conditions. The process of creating micro injuries stimulates the body’s wound healing response, increasing cell turnover, collagen and elastin production. The result will repair skin from the inside out- including acne, acne scars, fine lines and wrinkles, stretch marks, hyperpigmentation, sagging skin and pore size.

What business advice would you give to another esthetician just starting out? Know that this career is a journey! Continue to learn about new products, devices, machines, technology, take online courses, go to skincare shows, learn from a mentor, and don't forget how much experience teaches! I learned so much solely through my experience over the years.

What are some challenges you have faced and how do you overcome them? I have worked at all different types of spas over the years, some which we had to go out and find clients through ads and giving lots of discounts, and others that were more established and brought in regular clientele. Mainly working commission based, there were times when I would do really good based on the season and location of the spa, and other times when money was really tight. I even took a second job as a server for a while to save up before I moved to Florida. I was a young esthetician, starting at 19 years old and I struggled with acne in my early 20’s. All of that taught me so much to help me become the Esthetician I am today and start my own business when the time was right! I am grateful for it all because there is so much beauty in the struggle when you get through to the other side. It always passes. Remember that.

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BEAUTY BULLETIN BOARD BRAZILIAN MASTER CLASS WITH ONE-ON-ONE COACHING The female Brazilian is one of the most profitable and requested of all waxing services. Techniques and products have changed dramatically in the last ten years alone, but old waxing habits die hard. It's time to bring your Brazilian game to today's modern thinking, methods, and techniques of performing a proper Brazilian service. You CAN have it all! Speed, client comfort, and superior hair removal! thewaxchick.com

CUPPING MASSAGE THERAPY: GLIDING TECHNIQUES TRAINING & CERTIFICATE This course, Cupping Massage Therapy: Gliding Techniques, focuses on gliding methods that use cups to deliver various techniques effective for draining and warming the tissue. You will also learn a back treatment that can be paired as an enhancement to your existing services. You will gain knowledge in theory technique breakdown, proper body mechanics, self-care, product knowledge, and business skills. my.ucolearning.com

A NEW ERA, EQUIPRO 2.0 Equipro is proud to announce the launch of their new website. The newly designed interface offers a fresh appearance, client-oriented content with an easy browsing experience. We invite you to visit our new and improved image on our website and social media platform. IG : @equipro_bty FB : @equiprobty www.equipro-bty.com 38

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A SNEAK PEAK INTO DALLAS CONGRESS 2021 Exhibitor Showcase, Workshops, Conferences, and More!

EXHIBITOR SHOWCASE Check out premier exhibitors like RapidLash, DermAware, Eminence, and Le Mieux! Meet face-to-face with educators and representatives from your favorite skincare brands. Make a long-lasting business connection with those who formulate the products in your backbar. Or discover new brands that align with your business! We are showcasing over 80+ companies with incredible show specials.

WORKSHOPS Understand the best natural solutions for acneic skin, learn the art of facial massage, and experience the power of modern exfoliation in a peel practice class. We have so many workshops hosted by the best educators in the industry. Become a master at your craft, learn new skills, and go home with a wealth of knowledge for your business and your clients. Our workshops will help you elevate your services so that you can boost your bookings!

CONFERENCES This year we have a Med Spa, Social Media, and Image Conference! Our Med Spa Conference will teach you all about the topical application of growth factors & cytokines in both wound healing and aesthetic, as well as obtaining clinical results with microneedling in the spa. In our Social Media Conference, you will learn how to market your business without a budget while having full control of your company’s brand and image! Looking to add brow lamination to your service menu? Discover the do’s and don’ts of this brow trend in our Image Conference.

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esty2esty

ON INSTAGRAM

See what the @estheticianedit duo has been up to this month! Hi, Estys! We hope if you’re reading this you are in ICES Dallas 2021 or headed over there! If you catch us on the floor, make sure to stop us to say hi. In the spirit of the show, we wanted to share some of our best networking tips with you! Check it out on our blog!

• Mika and Samantha really enjoyed their facials at Vita Body Club. Stay tuned for a Behind the Spa Door on the Med Club based in the Miami Design District.

• Check out UltraShape Spa’s lymphatic massage treatment on the blog! Plus, read all about the technique in last month’s Body Care Guide.

Remember, the purpose of networking is to connect with people in the future. Make a good impression and have fun! Come ready to learn and ask questions. You’re going to meet so many like-minded individuals who share the same passion as you! #EETips #Networking101

• Learn how to create an aesthetic for your Instagram on the blog! #EESocialTips

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• Here’s a sneak peek into our #EstheticianSpotlight of the month, Radiant Grace Beauty’s, relaxing facial treatment!

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CONNECT WITH #TheEEDuo Check out our blog & follow us on Instagram for real-time video content, engaging interviews, and beauty biz tips!

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June2021

Bikini Ready Guide

Waxing: Before & Aftercare Share these hair removal tips with your clients this Summer by Tami Blake Bikini season is right around the corner, and Brazilian sugaring and waxing are the most sought-after service by clients. It’s our job as estheticians to help our clients look and feel their best when the sun comes out. But it’s not just up to us—a smooth epilation, via sugaring or waxing, also depends on how well our clients care for their skin before and after appointments. While we can’t control what happens outside of the treatment room, we can do our best to share the tips and tricks that make us so good at what we do (and keeps our clients coming back for more).

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Bikini Ready Guide

Whether you’re an avid waxer or you’ve dipped your toes into the world of sugaring, the rules for pre-and post-hair removal remain the same. And when it comes to your clients, it’s all about maintaining consistency, providing education, delivering results, and building trust. Don’t know where to start? Offer up these tried-and-true hair removal tips next time your clients need a refresher on how to get silky smooth skin before hitting the beach.

PRE-TREATMENT PREP Practice good personal hygiene. It’s important for clients to bathe and freshen up before they arrive, so their skin is clean for their wax or sugaring sesh. They should hold off on the skincare routine, though—it’s best to refrain from applying lotions, creams, tanning products, or even deodorant before your appointment. Let it grow out. We know it can be challenging for clients to let their hair grow out in between treatments. After all, the goal is to get rid of their hair, not let it grow wild. No matter how uncomfortable it might be, clients who get waxed or sugared regularly should allow their hair to grow out for a couple of weeks. If they have been shaving between appointments, they’ll need to let their hair grow a minimum of 1/16 inch for sugaring or ¼ inch for waxing to get the best results.

skin and preps the area for even hair removal. Stay calm, cool, and hydrated. It’s only natural that some clients will be anxious before their treatment, so it’s always a good idea to have them wear comfy clothes and drink plenty of water. They should also try to stay cool, so make sure they haven’t been to the tanning bed, hot tub, or sauna before their appointment. If they are worried about pain, it’s perfectly fine for them to take a couple of Advil or ibuprofen 20 minutes before they arrive.

POST-TREATMENT CARE Soothe the skin. Everyone reacts differently to waxing and sugaring, so some clients might experience more pain than others. For clients with heightened sensitivity, recommend a cold compress to soothe the skin, and aloebased soothing serum or hydrocortisone cream (for extreme situations) to reduce redness and irritation. Avoid heat. One of the most important things clients should keep in mind after hair removal is to avoid heat for at least 48 hours after their appointment. This means no tanning, sunbathing, hot tubbing, or using a sauna, as heat and sun exposure can burn and irritate the newly exposed skin. To avoid further sensitivity, they should also refrain from taking a hot bath or exercising for two hours after their treatment.

Keep the area clean. Waxing and sugaring cause temporary enlargement of hair follicles, which can allow bacteria to permeate the skin. Clients should do their best to keep the area clean (without scrubbing it too much) to prevent infections. Sometimes infections do happen, and in that case, clients should have a doctor evaluate the problem as soon as possible. Be diligent about maintenance. You should offer a selection of exfoliating serums, ingrown hair balms, and mild sugar scrubs to help your clients maintain their results, treat breakouts, and eliminate ingrown hair and dry skin. When in doubt, sugar (or wax), wait, exfoliate, repeat! Send your clients home with literature or a post-treatment email to get them on the right track. By educating your clients and providing quality botanical-based home care products, you’ll ensure they maintain their smooth results between appointments and get the most out of every treatment.

Tami Blake is the founder and CEO of Sweet & True Sugaring and Free + True Skincare. As a licensed esthetician and cosmetics formulator, Tami is passionate about formulating holistic skincare and ingestibles using natural and botanical ingredients.

Exfoliate. If there’s a golden rule of hair removal, exfoliating daily is a must. Clients should gently scrub the area with clean machine washable exfoliating gloves, gentle sugar scrubs, or a chemical exfoliant containing AHA to slough off dead skin and keep the follicles clear as the hair grows back. As a general rule, it is best to stay away from coarse scrubs (they can cause irritation), washcloths (those don’t do enough), and poof ball loofahs (which are known for harboring bacteria and infecting pores). When done correctly, exfoliating helps to remove dead LNEonline.com

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Bikini Ready Guide

Smooth Summer Waxing How to treat and prevent ingrown hair by Normajean Fusco

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Bikini Ready Guide

We have all experienced ingrown hairs either on ourselves or our clients. These unsightly bumps appear when the hair grows back down or sideways into the skin. Ingrown hairs can be caused by dead skin cells building on the skin's surface, hot water, non-breathable tight-fitting, or elasticized clothing. Genetics and body chemistry always plays a part in our skin and hair but regardless of coarse, straight, fine, and curled, all hair begins at an angle that contours to the body shape. When hair is broken and snaps back into the follicle wall, it can just stay there. Telogen hair might not shed before a new hair is coming up in the area, causing ingrown hairs as well. The skin surface could have been callused by caustic peels, abrasions, or pulling the hair manually in the same direction of growth. If aggravated by opening the skin surface area, sebaceous oil build-up will cause a raised bump. When debris or outside pollution enters the follicle, it can create infected pustules, which must be treated with a non-clogging antibacterial. These bumps can be inflamed, painful, and itchy. A few ingrown hairs can be expected but keeping an eye out for inflamed, infected areas is essential. If opened, abraded, or scratched, an infection can spread and require medical treatment.

TAKING CARE OF INGROWN HAIRS Spa and salon professionals can help clients' rid the area of ingrown hairs by having them take soaking baths or apply warm compresses to the affected area and gently exfoliate (not scratch or abrade). This helps remove dead skin cells, so the hair is more likely to come through. An antibacterial moisturizing lotion should be applied to "damp" skin. This will continue to help the hair surface and avoid infection of the follicle. You can also help your client by carefully extracting the hair and bulb in

the opposite direction of growth and having them apply an over-the-counter antiseptic lotion. Using a germ-killing and moisturizing cream daily will help clear the skin of old ingrown hairs and prevent them from occurring in the future.

TIPS TO HELP KEEP YOUR CLIENTS SKIN CLEAR OF INGROWN HAIRS Use a hair removal that removes the entire hair. If a hair is broken, it will be more prone to grow back under the surface skin. If your client shaves, make sure they shave carefully, paying attention to the hair growth direction. Always have your client pre soften and moisturize the area with an antibacterial lotion even under shaving cream, and remind them never to pick or remove the ingrown hairs. This can lead to infection or scarring.

STOP ALL HAIR REMOVAL UNTIL THINGS CLEAR UP If your client hasn't been taking care of their skin correctly and has many ingrown hairs, it is recommended that they stop all hair removal until they can get the issue under control. Once the ingrown hair problem has been remedied, then educate on proper hair removal techniques, hair removal services, and proper aftercare.

Normajean Fusco founded Equibal Labs, which manufactures a professional line of beauty products featuring Nufree, the only self-preserving antimicrobial, antibacterial hair-removal process in the world. Considered the gold standard, it totally eliminates the problems associated with waxes, sugars, and at-home hair removal treatments. Equibal also produces finipil an FDA-registered antiseptic. Finipil is used after hair removal to kill 99.999% of germs, prevent ingrown hairs, bumps and irritation. It also can be used anywhere an antiseptic is needed!

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organic & wellness Personalized Wellness

Personalized Wellness Astrology and tarot services at the spa by Monique Blake

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Year after year, organizations like the Global Wellness Institute share trends about the steady growing wellness movement. Twenty-twenty, however, was the pivotal moment that catapulted this conversation. With the pandemic, wellness instantly graduated from a movement to a must-have. Overnight, it became non-negotiable as people searched for services that catered to their reinvigorated commitment to health and wellbeing. Spas have been one of the business sectors most impacted by COVID. Our high touch industry shut down at a time when the urgency for its services skyrocketed. As an industry, we seek socially safe offerings to support our guests with their deep personal needs. As a former Red Door National Training Director, I was always on the lookout for unique ways to increase revenue and expand the guest experience. Ancient modalities like astrology and tarot can fill the gap with a fresh approach to personalized services. While personalization is not a new concept, we often substitute ‘customization’ for ‘personalization’ in the spa setting. For example, guests are offered the choice between three essential oils or a choice between a massage oil vs. a cream. This customization is a lovely touch. Nevertheless, it leaves open an untapped potential that some spas are beginning to capitalize on. Renowned resorts like Miraval and Mii Amo have had mindfulness options on their menus for some time. As astrology and tarot continue to become more mainstream, they are now beginning to show up on Day Spa menus and hotel programs and events.

ASTROLOGY AND TAROT With the mainstream acceptance of yoga modalities, there has been an increased interest in other ancient systems such as astrology and tarot. According to a February 2021 BBC article, “Why is Astrology so Popular? ‘google trend searches for astrology hit a five-year peak in 2020.’

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organic & wellness Personalized Wellness

Additionally, a 2018 Pew research study found that almost a third of Americans believe in astrology, and 43% embrace New Age beliefs like tarot and psychics. Women, ages 25-60, are the primary demographic and they are twice as likely as men to partake in spiritual readings. This growing market is expected to hit a $2.4B mark by 2024. As life becomes more complex and people are accordingly more anxious and worried about the direction to take, they earnestly seek self-improvement strategies that provide greater insight into their life’s path and purpose. Astrology and tarot both offer consumers profound solutions personalized to their specific needs.

ASTROLOGY SERVICES In preparation for a session, an astrologer casts a natal or birth chart using the client’s birthday month, day, year, place (city, state/country), and time of birth. This information gives a snapshot of the heavens at the moment of birth, providing in-depth, personalized guidance far beyond the newspaper daily horoscope section. One of my favorite astrologers describes the birth chart as a ‘map of the psyche’. This multilayered tool can be used to bring clarity to our personality traits, strengths, and areas of growth and support us with decisions in the present moment and bring awareness to past actions and life events. It is ideal for guests who seek a greater understanding of their purpose to explore key areas of life such as relationships, career, finances, and love.

TAROT SESSIONS A tarot reading uses a 78-card deck to help reveal deeply hidden subconscious patterns and insight on how to navigate our day-to-day life. Guests can bring a specific question to explore or ask the deck for guidance. Unlike astrology, there is no specific information required from the guest beforehand. What are the pros and cons of of-

fering astrology and tarot as a part of your spa’s revenue stream?

PROS • Readings can be done in a private space outside of a treatment room, for example, converting an under-utilized spa café area or covered outside the venue or a private nook, without cannibalizing the revenue of treatment rooms. • Readings can be done via a spa’s Zoom account. Spas can remain in charge of their guest list by sending links to the guest and practitioner. • Astrology and Tarot sessions lend themselves to ongoing series and return bookings as people continue to seek answers to different situations in life.

regular guest marketing outreach. The benefits of offering astrology and tarot sessions far outweigh the challenges. They promise both an increase in a spa’s revenue potential and an expanded guest wellness experience. A recent tarot event at a 5-star luxury brand confirmed how many more people are now open to these ancient wisdoms. Not only were my appointment slots fully booked, but the guest profiles were very diverse.. I had a reading with a father and his teenage son, a retired corporate president and his wife, as well as a religious Mom and her daughter. When spas embrace the true power of personalization, it will attract guests who desire confirmation of their uniqueness, a more profound clarity of their

Astrology and tarot both offer consumers profound solutions personalized to their specific needs. • Astrology and tarot are perfect addons to fun group (online and/or live) gatherings and events that can, in turn, lead to individual bookings.

CHALLENGES

life’s path and tools for a greater peace of mind. Let’s expand the magic of wellness on our menus with astrology and tarot. Monique Blake is a champion of vibrant living. For over 23

• Lack of educational standards and regulations in these fields means the selection and contracting process for practitioners should be as rigorous as any other spa provider.

years, she has helped women confidently answer the poet Mary Oliver’s question, “Tell me, what is it you plan to do with your one wild and precious life?” She loves to custom craft innovative education and programs to assist spas

• There is a lot of misinformation about the depth and positive potential of astrology and tarot. Movies and memes still project them as a form of fortunetelling tied to some evil element. These services, therefore, will require guest education through informational blogs, newsletters, or videos included in the

and their guests fully express their radiant health and wellBEing. Monique, formerly a Red Door National Director of Training, has 20 years of executive experience in the education, corporate and spa settings. She is also a NAMA certified Ayurvedic Practitioner, Kepler College certified Astrologer and has professionally read the Tarot for 30 years. Her clients call her the ‘Oracle’.

June2021

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@equipro_bty

Proudly made in The USA and CANADA For your nearest distributor or for a 2021 catalog, call this toll-free number 1-877-324-2226 We’ve got a new look : www.equipro-bty.com LNEonline.com

June2021

image Summertime Lash Care

Summertime Lash Care

How to lash and care for lashes in the warmer months by Erin Soletski

In the summertime, your clients are swimming, sweating, applying sunscreen, and spending more time outdoors. It’s the most fun time of the year, but it can also be the worst time of year for lash extension retention! We’re breaking down the key factors that impact how long your clients’ lashes last and how you can adjust your process to account for these seasonal effects.

June2021

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image Summertime Lash Care

How does summer weather affect lashing? Recall that cyanoacrylate is the base ingredient in lash adhesives. Cyanoacrylate is finicky and strongly impacted by changes in temperature and humidity levels. As temperature and humidity increase, adhesives will work faster. In the summer, if left unregulated, high humidity often means that adhesives set before the extension or fan can be placed on the natural lash. If this happens, it will appear that lashes are adhering perfectly, but when you brush them, a large number come right off. Brush frequently to check for this.

How can I optimize my lash studio during the summer? If humidity levels in your studio rise during the summer, there are a few actions you can take. First, reduce moisture in the air by adding a dehumidifier or cranking the air conditioning. If this isn’t enough, consider switching to a slower adhesive, or one specifically formulated for use in your higher humidity level. Keep an eye on your glue dot as well – you’ll likely want to replace it more frequently (approximately every 10-15 minutes) as the increased moisture will cause it to grow tacky more quickly.

lash shampoo daily. In addition to washing at night, they’ll want to wash any time they complete a heavy workout or go for a swim in a pool or ocean to remove salt and other chemicals that can affect the adhesive’s bond. They should brush with a spoolie twice a day (once in the morning, once at night) to detangle and remove extensions that have shed. Telling clients — especially long-standing ones — that they need to “clean more” can be a delicate topic. Use the change in seasons to ease into the conversation (e.g., “did you know that great retention in the summer requires a bit more attention at home?”) and then ask them about their usual endof-day routine:

Encouraging your client to walk you through their cleansing process can be eye-opening. If they aren’t cleaning regularly, it’ll become apparent as they try to describe their process. If they do wash regularly, you’ll be able to offer suggestions to make their process even more effective. With some minor adjustments to the lashing process and aftercare, your clients can enjoy their lashes all summer long!

Erin Soletski is co-founder of LashBeePro, an eyelash extension training and products company with a focus on natural beauty, quality, and innovation. LashBeePro’s mission is to equip and empower lash artists to

• When do they typically wash their lashes?

bring more beauty into the world. Erin also co-owns LashBee, a multi-award winning lash and brow studio in downtown Philadelphia.

• What types of products do they use around the eye? (Oil can break down adhesive bonds over time.)

Prior to opening LashBee, she received her MBA from the Wharton School of Business after years working in consulting, supply chain, and operations. She comes from a family of

• How do they wash their lashes?

entrepreneurs and beauty professionals.

What should clients do in the summer to help their retention? The burden of ensuring superior retention isn’t just on lash artists — but the burden of giving clients the information and tools they need to do their part is. This is even more important in the summer. After a long day at the beach or out in the sun, oils, makeup, and sweat have worked their way into the lash line. If left untouched, these residues can break down the bond of the adhesive and lead to poor retention. To start, make sure your clients are aware that lashes should be cleaned daily! The best way to improve lash retention during summertime — and all year round — is by using a specialized LNEonline.com

June2021

ENHANCE YOUR ICES EXPERIENCE WITH THE APP! OUR ICES APP FEATURES INCLUDE... • Live Push Notifications • Full Program Guide • Exhibitor Profiles • Conference and Workshop Schedule • Show Floor Maps

For real-time updates and show announcements, press allow for push notifications straight to your device.

Download the free app in the APP store ( Android and IOS compatible)

June2021

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