LNE & SPA MAY 2020

Page 31

Spring-Inspired Treatments How spas are using seasonal marketing strategies by Samantha Garcia

Spring is a rejuvenating time for the world of skincare. With the dry, flaky, and dull effects of Winter, customers are looking for treatments to help hydrate and replenish their skin to a healthy, dewy glow. Spa’s and estheticians are finding ways to spruce up their menus and entice new clients with “Spring cleaning” facials. This is an excellent way for spas to keep their employees motivated with new skincare protocols and to educate their clients on why seasonal skincare is essential. Changing seasons can be a unique marketing opportunity for you to design and promote season-specific skincare and body treatments. See what facials and body treatments are blooming at these spas and how seasonal treatments help their businesses grow!

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May2020

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