Build
Your Platform,
Grow
Your Business! Tips to get your business started on social media by Lorena Ashmore
Social media is 100% how I built my online business, and I had no technical training, experience, or college degree. I graduated from Esthetician school in 2012 and soon after became a Lash Artist. In 2015, I organically grew my following, and my business quickly exploded because I found something unique to share and a way to share it that kept people coming back for more. I want to tell you something very important, though. The followers don’t matter. What matters is how your business looks as a whole. Are you booked the way you want to be? Do you have sales coming in? Are you consistent with your clients, networking, and sharing? Do you feel proud of your business, and most importantly, do you feel proud of yourself? These things matter most, and the rest will follow. Social media can feel overwhelming as a Lash Artist, but it doesn’t have to be if you truly come
from a place of passion for your business. It can be one of the best things for your business if you’re unafraid and follow the steps I’ve come up with below. Whenever I feel uninspired or unmotivated, I go back to my list, and it gives me direction and guidance. This makes posting and creating much easier! First, the best advice I could ever give anyone is to START. You don’t need technical training, expensive apps, or a fancy camera. You just need to dig deep, get creative, and share what you love. People are gravitating towards accounts that show personality and brands that are “human”. They want raw, real, and honest with a side of visual stimulation. They want to see the person behind social media and get to know YOU. Here are three things I regularly ask myself that have helped me stay on top of my social media game. Grab a notebook, so you are inspired to do the same!
LNEonline.com
May2020
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