LNE & SPA September 2021

Page 26

business A Holistic Training Approach

A Holistic Training Approach The Four Pillars of Effective Spa Training by Monique Blake

Effective training is the foundation that solidifies and maintains brand integrity. Often when spa branding is mentioned, there is a natural focus on marketing. Marketing is invaluable to success when it clearly identifies the target market and then creates opportunities to attract the spa's ideal guest. Equally important and at the other end of the spa success spectrum is training. Whether it focuses on company culture, service protocols or guest service, effective training ultimately determines the outcome of the guest's face-to-face interaction with the brand.

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