Miami Beach 2013 Show Recap

OUTSTANDING SEASON OPENER

BY AMANDA WINTER

ATTENDEES TRAVELED FROM FAR AND WIDE TO ATTEND THE INTERNATIONAL CONGRESS OF ESTHETICS AND SPA, MIAMI BEACH ON APRIL 7TH AND 8TH, SPA INDUSTRY professionals from across the globe flocked to the Miami Beach Convention Center for the 2013 International Congress of Esthetics and Spa, Miami Beach. The diverse crowd included attendees and companies traveling from around the world.

Attendees represented places such as South America, Central America, Europe and the Caribbean. There were also many visitors from all over Florida, including cities from as far north as Gainesville and Tallahassee.

Overall attendance was up from 2012, following a pattern of consistent growth the show experiences year after year.

Clarisonic booth

Christina Cosmeceuticals booth

Thirty new exhibitors made their first appearance at the Miami Beach congress, including some that were launching in the United States for the first time. An upbeat, positive energy prevailed on the exhibitors’ floor throughout the two-day congress.

The new Holistic & Wellness Village, sponsored by Skin Fitness, ilike organic skin care and Stretch Zone was an extremely popular new feature. Attendees enjoyed facial treatments and took advantage of the opportunity to experience a new kind of strength, core and flexibility training. continues

busy show floor

left to right: PCA Skin booth; Denise R. Fuller, editor-in-chief of LNE & Spa and congress host; General Session crowd

June 2013 • Les Nouvelles Esthétiques & Spa

www.LNEONLINE.com • Page 23

“I am so pleased that I attended the Miami show this year,” said Maureen Vipperman, director of spa operations and development for Ocean Properties Ltd. for the Northeast, Florida and the Caribbean. “I have to say I was completely blown away with all that I discovered. I am truly impressed.”

Diversity was a theme that extended beyond attendees; the varied lineup of educational offerings this year encompassed topics of relevance to professionals in every sector of the industry.

Several new seminars that debuted at the show created the perfect complement to the established educational features.

On Sunday morning, sponsor PCA Skin® welcomed attendees to Sunday’s General Session with a complimentary bottle of their Weightless Protection Broad Spectrum 45.

Conference host and LNE & Spa editorin-chief Denise R. Fuller welcomed attendees and emceed the General Session.

Joseph Mandato kicked off the educational lineup with a lecture on how to “Discover Your Purpose!” Danae Markland continued with a lec-

ture on “Chemical Peeling: Essential to Overall Skin Health.” Linda Beach followed with a demonstration of a “Tropical Beach Treatment.” Tim Maurer finished Sunday’s General Session lineup with a demonstration on “Getting Better all the Time: Makeup for Your 40s, 50s, 60s and Beyond!”

On Sunday afternoon, Susanne Warfield discussed “The Next Step in Your Career, From Salon to Working With a Physician” and “Emergency Medical Care for Your Salon & Spa” at the Medical Esthetics Seminar.

Alison Howland tackled the subject of “Sales Strategies: The Changing Landscape of Spa Retail” and “How to Build a Spa Dream Team: Identifying Outstanding Employees” at the Salon/Spa Bus­ iness Management Seminar.

Dori Soukup addressed how to “Journey

“The International Congress of Esthetics and Spa, Miami Beach was a fantastic event,” said Patrick McDirmit, vice president of operations for Marilyn Monroe Spas. “I was able to connect with a good number of colleagues as well as new vendors and hear and eventually meet some very informative speakers. This was my first International Congress of Esthetics and Spa show, and we will be looking forward to attending regularly.”

Bamboo-Fusion booth

Green Envee Organics booth

A Natural Difference booth

makeup booth

Éminence Organic Skin Care booth

crowded floor

Poo-Pourri booth

Page 24 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • June 2013

the international congress of esthetics and spa

Into Profits With Aesthetics and Wellness Pro­ grams,” and how to “Say Goodbye to the à la Carte Mentality and Hello to Innovative Multi Visit Programs!” at the all new Medical Facilities, Aesthetic and Wellness Center Track.

Denise R. Fuller moderated a panel discussion with Diane Buccola, Kaffee Keldie and Mary Turner for the National Aesthetics Spa Network.

Attendees met and mingled with other spa professionals and leaders in the industry to discuss “Solutions to a Successful Career.”

On Monday, attendees of the General Ses­ sion received another product from show sponsor Osmosis Skincare. Each attendee was given a bottle of their Shade Sunscreen Moisturizer SPF 30.

Nathalie Cecilia began the educational lineup at Monday’s General Session with a demonstration of “Bamboo-Fusion®: Warm Bamboo Massage.” Jimm Harrison followed with a lecture on “The Truth About Essential Oils’ Safety and Quality.” Nina Curtis then demonstrated the “AromaChroma Tone Facial Treatment.”

Stephanie Laynes finished Monday’s General Session with a lecture and demonstration on “Waxing Mishaps and How to Avoid Them.”

The Cutting Edge Salon/Spa Business Seminar on Monday afternoon began with a discussion

busy exhibition floor

GrandeLASH-MD booth

“The 2013 Miami Congress for such an enlightenment. I got the chance to be exposed to new techniques, new products,” said Jean-Christophe Cointre of Epilation Beauté of the French West Indies. “Loved the energy on the floor and the great networking.” on “How to Get Financing or a Loan From Your Bank” by Dale Turner. Tammy Finch followed with a talk on “Social Media as a Sales Tool: What You Really Need to Know.” Leon Alexander, Ph.D. shared insight into “How Customers Think: A Window Into the Consumer’s Mind.”

Lisa Travis discussed “Launching a Medical Spa Business” and “Marketing Your Medical Spa” at the Medical Spa Business Seminar.

The all new Image Seminar began with a lecture

by Leslie Christin on “Creating a Makeup Boutique in Your Spa: The Four Steps to Successful Profits.”

Millie Haynam followed with a discussion on how to “Build Your ‘Celebrity’ Status as a Nail Technician,” and Ellie Malmin explained how to create “Luscious Lashes for Your Clients.” continues

Elixir of Life booth

Mobilia MD BeauLife workshop

June 2013 • Les Nouvelles Esthétiques & Spa

demo at DermaSwiss booth

Holistic & Wellness Village

General Session stage

www.LNEONLINE.com • Page 25

the international congress of esthetics and spa

“I was very impressed with the number of participants, the fabulous exhibits and the comprehensive lecture schedule,” said Randy B. Miller, M.D. “I highly recommend the congress to health care professionals, spa owners and anyone who works in the industry. It is a fantastic resource for all!”

Mark A. McKenney addressed the topic of “New Age Marketing and Media” at the Aesthetics International Association.

Thank you to all of our valued attendees, vendors and sponsors for helping us create an event that defines our industry. We look forward to seeing you again in Miami Beach on April 6-7, 2014! n

of Esthetics and Spa educational conferences/ trade shows annually in Miami Beach, FL, Dallas, TX, Long Beach, CA and Philadelphia, PA. Dates for remaining 2013 conferences: Long Beach, CA, September 29-30; Philadelphia, PA, October 2728. Dates for 2014 conferences: Miami Beach, FL, April 6-7; Dallas, TX, May 4-5; Long Beach, CA, September 7-8; Philadelphia, PA, October 19-20.

Les Nouvelles Esthétiques & Spa and Derma­scope magazines cosponsor four International Congress

Amanda Winter is the assistant editor at Les Nouvelles Esthétiques & Spa. Email her at amanda@LNEONLINE.com.

“This year’s show was outstanding,” says Kim Knapp, the owner of Skin Apeel in Boca Raton, FL. “I was engaged for two solid days, from the education to the exhibitors ... this was one of the most organized and comprehensive events to date.”

FOLLOW THE INTERNATIONAL CONGRESS OF ESTHETICS AND SPA ON: TM

Repêchage booth

HydraFacial MD/Edge Systems

Domina Skin Care booth

HydroPeptide booth

Evalash booth

Mesoestetic booth

Osmosis Pür Medical Skincare booth

South Seas booth

Page 26 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • June 2013