[S]PAssion!
In The City of Brotherly Love
A GREAT SHOW
DRAWS A LOT OF NEW POTENTIAL CLIENTS
PHIL ADELPHIA, PENNSYLVANIA | 2014 by Nathalie Gouillou
PCA Skin’s team
EuGene Gant, general session
She walked up stage with confidence. And while she proudly embraced her French training, Melissa Black is truly a Brazilian queen—in the world of waxing that is. “It’s become my passion to make my clients feel comfortable naked,” said Black, owner of Bombshell Salons & Candy Coat Beauty in Richmond, Va., as she finished a demonstration that included waxing etiquette for pregnant women, seniors, men, cross-genders and more… Just moments earlier, the crowd discovered the rejuvenating effects of marble stones, learned to conquer online skin care sales competition, and shook arms and hands in the air for health and mental clarity—only at the International Congress of Esthetics and Spa Philadelphia on Oct. 19 and 20, hosted by Les Nouvelles Esthétiques & Spa and Dermascope magazines.
Circadia by Dr. Pugliese booth
Will Strunk, congress host
Page 24 • lneonline.com Les Nouvelles Esthétiques & Spa • December 2014
Christina USA booth
December 2014 • Les Nouvelles Esthétiques & Spa
INCREDIBLE RESULTS
“Once again we had a great show in Philadelphia,” said Dr. Ben Johnson, CEO and founder of Osmosis Pür Medical Skincare. “This show, more than most, draws a lot of new potential clients from a wide range of states that we would otherwise not be able to reach.” Jodi Moroh, Northeast region account executive for HydroPeptide concurred. “The beneficial partnerships that have come out of attending [The International Congress of Esthetics and Spa] year after year have been invaluable,” she said. “And I am confident that we will see the same incredible results after this year’s show, too!” With an attendance that blasted previous years, hundreds of exhibitor booths representing the biggest skin care companies, spa products and equipment as well as the latest technologies available, The International Congress of Esthetics and Spa Philadelphia was the place to be on the East Coast. Attendees not only indulged in the variety of brands, services and the very best equipment, but benefitted from an array of lectures, seminars and workshops covering all areas of interest and presented by the top in the field of skin care and spa. “The Philadelphia show attendees were very excited to explore new techniques and the Le Mieux Meridian Gua Sha treatment had an amazing reception from estheticians,” said Janel Luu, founder of Le Mieux, about her demonstration at the General Session.“It was very informative,” said Linda Sugar Meadows, an esthetician from John Creek, Ga., who attended the session and quite a few of the workshops and seminars. Len Seward, owner of ibeautiful Health Clinic, a med spa in Hinsdale, Ill., agreed. “I have discovered a lot of what we need here at the show,” he said. “From beds to pharma-cosmetics to machines […] and other procedures we will be performing as well as some lines. It was well worth the trip.” Then there was Nuno Luis, owner of the very new Vero Skin Care Spa in Yonkers, N.Y., who walked the exhibitor floor with his wife, stopping at each booth, looking for the latest trends and treatments in the skin care and spa industry, with enthusiastic smiles. Attendees were greeted at the General Session with gifts from sponsors PCA SKIN and Circadia.
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THE INTERNATIONAL CONGRESS OF ESTHETICS & SPA | PHILADELPHIA, PENNSYLVANIA 2014 | RECAP
THE INTERNATIONAL CONGRESS OF ESTHETICS & SPA | PHILADELPHIA, PENNSYLVANIA 2014 | RECAP
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The event kicked off with welcoming words from Will Strunk, Dermascope’s publisher, who readied guests for a series of power demonstrations and lectures. Yogi EuGene Gant energized the crowd on both days with his unique presentation of Shakti Naam Yoga and breathing exercises before leaving the floor to Le Mieux’s founder Janel Luu, who brought ancient eastern wisdom and techniques for facial rejuvenation with Gua Sha. Dori Soukup of InSPAration Management enlightened spa professionals on compensation models, while Cecily Braden, founder of Beauty Secrets Global Spa Imports, brought people back to Asia with her stimulating talk and demonstration of Thai herbal poultice massage, before makeup artist veteran Sheila McKenna showed a flawless technique to cover tattoos and discussed color theory. CEO of Skin, Mind, Body Essentials Lake Louise brought the art of showerless body wraps, while Bonnie Canavino, president of Red Cherry Group, shared tips on conquering online skin care sales. Pat Mayrhofer, president of Nature’s Stones Inc., continued with her “cool” demonstration of cold marble stones face rejuvenation. Finally Black, of Bombshell Salons & Candy Coat Beauty, briefed attendees on the secrets and etiquette of body waxing. “We always find the [International Congress of Esthetics and Spa] show valuable and definitely worthwhile, as it keeps us connected to our clients and allows us to discover new partners,” said Rhonda Allison, founder and CEO of Rhonda Allison Clinical Enterprises. “And we love the city with so much history and charm!” Do not miss this unique opportunity to learn, share and get your hands on the very best this industry has to offer in the City of Brotherly Love and join us next time at The International Congress of Esthetics and Spa, Philadelphia on Oct. 25 and 26, 2015! n
CryoClear booth
Bio Jouvance
Attendees entering exhibit hall
booth
Éminence Organic Skin Care booth
Osmosis Pür Medical Skin Care booth
HydraFacial booth
Saian booth
Image Skincare booth
Revitalash booth
M’lis booth
Germaine de Capuccini booth
Candy Coat Beauty booth
HydroPeptide booth
Silhouet-Tone booth
The Pugliese Family
Eve Taylor booth
Ecogenics Booth
Bella Schneider Beauty booth
Klapp Cosmetic booth
Lash Bomb booth
Minkys booth
FOLLOW THE INTERNATIONAL CONGRESS OF ESTHETICS AND SPA ON
Les Nouvelles Esthétiques & Spa and Dermascope magazines cosponsor four International Congress of Esthetics and Spa educational conferences/trade shows annually.
Dates for 2015 Conferences: Miami Beach, Fla., March 1-2 Arlington, Texas, April 26-27 | Long Beach, Calif., September 20-21 | Philadelphia, Pa., October 25-26