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The International Congress of Esthetics and Spa Philadelphia, 2016 46
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JUNE 2016
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LNeonline.com
he International Congress of Esthetics and Spa made a colorful springtime debut in Philadelphia on April 10-11. Growing forward was the theme of the congress, which resonated throughout the Main Stage, conferences and bustling exhibitor floor. Attendees loved the high-energy of the spring congress and raved about it being exclusively dedicated to the professional skin care and spa industry with two days of innovative education. The congress kicked off each day with an inspiring opening ceremony by host Deanna Beaver, licensed esthetician and registered nurse. Beaver vibrantly presented the daily educational lineup created to further attendees’ growth and give them fresh perspective to breathe new life into their business. Perfectly complementing the unique educational opportunities, attendees and vendors reveled in quality one-on-one time and a feeling of true community. “It was so fabulous to see familiar faces and get to spend time with passionate industry leaders in Philadelphia,” said Melissa Black, owner of Candy Coat Beauty and Bombshell Salons.
“The theme of the show was an inspiration, reminding me why I chose this as my profession. Can’t wait for Philadelphia 2017!” For both spa professionals and vendors, the warm energy inside the convention center made for memorable connections. This was especially true for Victoria Tabak, president of Nature Pure Labs. “The Philadelphia show was filled with truly amazing and positive energy this year,” she shared. “Professionals from all over the East Coast displayed great interest and passion in expanding their knowledge in industry breakthroughs and developments. The excitement generated at the show will absolutely continue to fuel the path for spa owners and professionals alike to grow their businesses to the next level of success.” Hali MacFarlane, marketing manager for Nufree, also emphasized the connection felt with professionals in attendance. “The show was great, we enjoyed speaking to and educating new customers, and of course loved seeing our current customers!” Having developed lasting relationships, she added, “See you all next year!” Attendees eager to further their
growth benefited from receiving education and information directly from product developers and formulators. As Christine Heathman, founder and CEO of GlyMed Plus Skin Care stated, “Professionals who attended this year’s Philadelphia congress got to incorporate priority cutting-edge education presented by the best of the best skin care experts, sharing their successful caveats to boost their treatments and build their practice for both professional and financial success!” Bella Schneider, skin care pioneer and founder of Bella Schneider Beauty, affirmed how much she enjoyed working and mingling with estheticians. “This year’s springtime congress was a true success for me and my team,” she shared. “The beautiful springtime energy was matched by a loyal repeat Philadelphia-based clientele. It was especially nice to work with estheticians who recognized me from my presentation the previous year. The attendants were of high quality and understood great products. We built up our existing following and made new, excited clients as well. I highly look forward to next year’s spring show!” Attendees raved about the unique opportunities to interact with a wide variety of companies and new vendors loved meeting the welcoming Philadelphia professionals. Kristin Sartore, director of sales, marketing and business development for Spa Revolutions, said exhibiting at their first International Congress of Esthetics and Spa was an incredible experience. “Having spent the last few years marketing our self-heating paraffin and massage products on the West Coast, the Philadelphia show provided us a great opportunity to brand ourselves in a new region,” she shared. “We'll be back next year!” Hosted during springtime for the first time, professionals and vendors enjoyed a refreshing change of pace at the Philadelphia congress with great success. LNEonline.com
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