LocalBrand.co.id February 2014

L I V E

Exclusive Interview

RAYI PUTRA

S I M P L Y

THE IT STYLE

Featured Brand

CHOPIN JAVA

issue no.

27 FEBRUARY 2014

Boyish Charm

E Di t O R ’ s

Lett er

One time, I woke up late, took a shower in

us. When there’s nothing to wear and we are

a blink of an eye, and found there’s nothing

bored to death about all those pretty things

to wear. I needed something comfortable, ef-

that hanged on the closet, we found our

fortless, yet well dressed. I went down and

boyf and dad’s more interesting. They hold

knocked at my parent’s door, looked my

something else that much more than their

mom’s side of closet. All those flowery preBy

appearance, something worth more than the

things, made me sick. Instead, there’s anoth-

oversized cuts and monochrome color. Com-

er corner of black monochrome colors and

fortable and effortless, they bring us joy!

a stack of oversized tees that fascinated me.

Cheers!

Yup, it was my dad’s part of clothes. Eventu-

Dwimayu Budinastiti

ally, I took one of his white Cambodia tees with a light fabric and a pair of his black socks, then mixed it with my mid pencil skirt, black boots, and a gold chain necklace of mine. Oh god, his socks was heaven. The thickness is perfect, they made my feet warm and fit in, no tight-fitting at all.

From time to time, it happened to many of

Editor in Chief

CONTENTS P. 2

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E d i t o r ’s L e t t e r

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Contents

P. 4

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Cover Story-

P. 6 - 1 1

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Meet the Icon ~

P. 1 2 - 1 4

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C u r r e n t Tr e n d

P. 1 5 - 1 7

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Mix & Match

P. 1 8 - 2 5

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Lookbook

P. 2 6 - 2 8

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Featured Brand - Chopin Java

R AY I P U T R A

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Cover Story

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6

Cover Stor y.

IN STYLE

LOCATION

Rayi Putra

Local’s Studio Jl. Haji Salim II No. 54

PHOTOGRAPHER

12140 - Jakarta Selatan

Putra Agung Mahendra

STYLIST Dwimayu Budinastiti

Te a m

EDITOR IN CHIEF

FOLLOW US ON

Dwimayu Budinastiti

is published by

Twitter : @LocalBrandID

GRAPHIC DESIGNER

PT. Local Intech Solution

Facebook : LocalBrand.co.id

Krishna Pradana

Jl. Haji Salim II No. 54

Instagram : LocalBrandID

Ridwan Hadinata

RT 001 / RW 015

CREW

Kel. Gandaria Utara

CONTACT US

Karina Damayanti

Kec. Kebayoran Baru,

Blackberry PIN 2678783D

Putra Agung Mahendra

Jakarta Selatan - 12140

SMS/WA +62 858 3015 3333

Dimas Nalendra

Phone. (021) 3025 3333

LINE LocalBrandID

Bhuana Paksi

support@localbrand.co.id

Karina Rucci

www.localbrand.co.id

C onnect s t alent s & c li e n t s i n c r e a t i v e i n d u s t r i e s a r e a Join us a n d s e n d yo u r p o r t f o li o t o info @loc a lt a le n t . c o. i d

ARTICLE

Meet the Icon

Misty T-Shirt BLACK ROOSTER IDR 105,000 Bombay Runner Shirt ARAFURA IDR 295,000 Raj Blue Cardigan ARAFURA IDR 265,000

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ARTICLE

Meet the Icon

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Meet THE icon

rayi Rayi with an Y? That’s the first question that popped up in my mind when I saved his contact on my mobile phone.

And he answered, yes, 4 letters! with Y and I. It sounds a bit odd for me to hear a name of Rayi, and odder when he spelled it out. Another letters that means a lot to him is A and N, which completed by his R, RAN, the band that he found 7 years ago. When I looked at RAN’s posters, that bald-headed figure always become the highlight, seems like it is the icon of RAN. We invited him to meet up in a flash and talk about his current activities and highschool-sweetheart marriage life. He came to our office in denim hoodie, fascinating white watch, and sneakers, and greeted us with his gentle voice.

PHOTOGRAPH BY Putra Agung Mahendra STYLING & INTERVIEWED BY Dwimayu Budinastiti

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Team Interview

2nd Anniversary Edition

New York Sweater State WEARMUSTACHE IDR 299,000 Chino Short Stripe KOTONE IDR 145,000 Kano Knit Sweater ASK IDR 645,000 / Aloha Printed Trouser ARGYLE&OXFORD IDR 310,250 / Rainbow Jam Shirt His Daughter IDR 225,000

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Meet the Icon

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Blue Sweat Shirt WORTHED IDR 349,000 Navi Pants BRANDENIM IDR 250,000

Cropped Silver Blouse NOSLAB IDR 255,000 / The Found One Skirt VANISHING AND VOUND IDR 289,000 / Sleeveless Back Cotton Stripe SOLO IDR 375,000 / Tie VANISHING AND VOUND

HI RAYI, WHAT ARE YOU CURRENTLY UP TO? I’ve been busy promoting RAN’s latest album.

RnB and hip hop! But my first jump into music was the Indonesian Youth Orchestra while I was in second grade of elementary school.

“ I do what I love, people appreciate it, and earning money through my creation. What can be compared to it? “

IS THERE ANY OTHER THINGS THAT YOU FIND ENTICING BESIDES MUSIC? No, I’m currently living my dream. I do what I Iove, people appreciate it, and I’m earning money through my creation. What can be compared to it?

No other thing that attracts me as strong as music.

WHAT’S YOUR PART IN RAN? I There’s no prominent figure in RAN. We do it together for all, all for one. RAN reflects each of us, 33.3% me, 33,3% Asta, and Nino the rest. I take vocal, music, and create the lyric, so do Nino and Asta.

YOU SEEMS TO HAVE COLLABORATED WITH MANY ARTISTS. COULD YOU SHARE WITH US ABOUT THE COLLABORATOR, AS L’ALPHAALPHA, BAYU RISA, MATTHEW SAYERZ, ADE HABIBIE. WAS THERE ANY CERTAIN CONCEPT? The concept is the diversity itself. I like to explore distinctive of genres and learn a lot from them.

When they asked me to collaborate, I nodded without a doubt. Even Ridho Roma once asked me to contribute in his tune, but unfortunately there’s an obstacle back then. But I would love to if there’s another chance.

WHAT TYPE OF MUSIC THAT INSPIRE YOU PERSONALLY? > > >

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It’s your duty to your clothes loo WHO’S NEXT? WHO WOULD YOU LIKE TO ASK FOR COLLABORATING? Dewi Sandra! She’s a versatile female singer. She sings in many different genres but still impressive.

WHAT DO YOU THINK ABOUT MUSIC IN THE LOCAL SCENE? ANY FAVORITE? Nowadays, society have much more interest in music. Many new artists pop up, and they have faith in local music. My favorites are Glenn Fredly, Tulus, Agnes Monica, and Andien.

DO YOU PLAY ANY INSTRUMENT? I declare myself as a drummer who trapped as a singer hahhaaha.

IS IT IMPORTANT TO LEARN HOW TO PLAY INSTRUMENT? HOW WILL YOUR FUTURE KIDS PLAY? No, I wouldn’t determine whether my future kids will play or not. It depends on their own interest later.

WHAT’S YOUR DAILY OUTFIT ESSENTIALS? Simple and comfortable. I choose my daily outfit depend on my mood and today’s weather.

Stretch Mini Skirt Electric Blue SIN IDR 113,400 Sinatra Blazer V BY SILVY IDR 599,000 Lego Dress ASK IDR 485,000

Beebo Afrika Shirt SHY SHY KAT IDR 179,000 Varsity Black State WEARMUSTACHE IDR 349,000 Bianca Jeans CAPITAL CITIZEN IDR 249,000

WHAT’S YOUR ESSENTIAL THING IN ATTIRE? Shoes! I’m a sneakers addict. I have almost 150 pairs, which most of them are basketball shoes.

Since I moved in to an apartment, I needed to refine my collection into 30 pairs. One of that tragic moment in a life time.

WHICH ONE IS THE MOST VALUABLE ONE? Nike Pharrel Williams edition. There are only 700 pairs worldwide. I bought it online, shipped from US and when Pharrel came to Indonesia, I finally got his

Blazer

Don’t G

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Meet the Icon

MAGAZINE

February 2014

signature on that shoes.

o make ok cool.

Top CAPITAL CITIZEN IDR 569,000

Grow Tee JOHNNY ZEBRA IDR 135,000

WHAT MAKES IT DIFFERENT, WHILE YOU ARE ON STAGE/OFF STAGE? No. I’m just being myself. We don’t have any stylist until now.

WHAT DO YOU THINK OF A MAN WITH JEWELRY? It’s not something strange. As long as they’re comfortable with it and wear it confidently.

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HAS YOUR WIFE EVER BORROW YOUR CLOTHES? VICE VERSA? She often borrows my sport jackets. In the other side, I would never do the same. It’s the matter of size.

But actually, I bought women’s top once. I was going to perform underdressed. I tried on the layered top by xsml and found it fit in perfectly on me, instead I wear it to perform.

WHAT IS THE MOST LOVELY THING THAT YOU HAVE EVER DONE TO YOUR WIFE?

DO YOU WEAR ONE? Yes. A hat and wedding ring.

A song called D’inspiration. D stands for my wife, Dilla.

WHAT IS YOUR TYPE OF A GIRL? DO YOU FIND A GIRL WITH BOYISH LOOK ATTRACTIVE? I find a girl who loves to try on any style more appealing, thus, me as the connoisseurs wouldn’t get bored. It’s your duty to make your clothes look cool.

HOW DID YOUR WEDDING FEEL LIKE? Like what my dream is all about, wore sneakers and she wore a dress by our favorite local brand, xsml, accustomed by Biyan himself. And accompanied by the Jurassic Park soundtrack along the aisle.

90’s

Current Trend

60’s

80’s

Canvas and leather, are known as main fabrics for casual or formal occasion. found them mostly on the hardwear goods, such as bags and shoes. Many used to think should I use canvas or leather instead? But since people locally in Indonesia has implemented them on their daily clothes, we’re no longer make a choice between them. Nowadays we can have them both. Actually nope, we must have them both! In any form and any style.

STYLIST Dwimayu Budinastiti PHOTOGRAPHER Dimas Nalendra

All Wardrobes by LocalBrand.co.id

50’s

70’s

2000’s

Strong character that they possessed, make them last from time to time. We

90’s

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Current Trend

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Sandal 3 Straps Golden TXTURE IDR 235,000

Varsity Black State WEARMUSTACHE IDR 349,000

Black Bag PINX IDR 275,000

Vallerie Black Medium ZAPPIER IDR 175,000

Patrice Pink POZA IDR 233,100

Leather Matter

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Current Trend

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February 2014

Lemonade OWNMELAIR IDR 105,000

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Zebra Bag OWNMELAIR IDR 180,000

Neon Clutch Pink ESTOITE IDR 265,300 New York Clutch TORISARU IDR 225,000

Alex Black Slip On Shoes ATISH IDR 299,000

Bag Medium Navy Garutan KAROONG INDO IDR 160,000

Grey Ipad case IT’S ORCA IDR 130,000

Casual In Canvas

SHOES

PANTS

BAG

Mix

SHIRT

&

Match

DRESS

Olivia Lazuardy and Gamal Tapiheru, two of social media celebrities. Olivia is well known as a blogger by her pretty looks in mid skirt and fascinating shiny necklace. In the other side, Gamal first renowned as a youtuber which has covered many famous tunes with his sister. Lately, his personal style becomes influence of many youngster. Through his instagram, he snaps his daily outfit, clean and neat style. Flip the magazine, and you will find out how they mix things and get a flash look.

HAT

INTERVIEW Dwimayu Budinastiti / PHOTOGRAPHER Dimas Nalendra

JEWELLERY

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Mix & Match by 1

OLIVIA LAZUARDY

2

WHAT MAKES YOU UNCOMFORTABLE? Being underdressed. Because I’ll lose my confidence straight away and it really puts me in an awkward position.

3

WHAT SCENT DO YOU WEAR? I love everything sweet and fruity. My current favorite is Prada - Candy.

WHERE IS YOUR FAVORITE PLACE TO EAT IN JAKARTA AND WHY? Not a picky person for food. But if I had to mention one, then it is PIK. Because they have a lot of good food from Indonesian, Korean, Western, Hawaiian to Japanese.

HOW DID YOU START BLOGGING? I think there are a lot of fashion bloggers in Indonesia but there are a few fashion inspirator. What I wanted to do in the first place is to be a blogger who is not only sharing my personal style but also inspire them.

WHAT’S THE MOST VALUABLE ITEM IN YOUR WARDROBE? Midi skirts. I can’t live without them. I’m a skirt person.

LAST THING YOU BOUGHT ON THE INTERNET? Cosmetics.

THE PERK OF BEING A WOMAN IN DRESSING UP? We have a lot more choices than men. We have varieties of skirts, pants, tops, and dresses. While men only have T- shirts and shirts. And also, we can wear pants but men can’t wear skirts.

INSTAGRAM : @OLIVIALAZUARDY

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1.

Oversized Kimono DAY & NIGHT IDR 449,000

3.

Silver Laser Cut Shorts ARGYLE & OXFORD IDR 357,500

2.

Flanel Black Grey Shirt GREY AREA IDR 195,000

4.

Highlander Geometric Shoes LIZZY MAR IDR 357,500

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Mix & Match by 3 1 2

1

4

GAMALIEL TAPIHERU

2

WHEN DID YOU START YOUTUBE-ING? It was 2008, my home is far from town. No much things to do besides browsing with my laptop.

5

WHAT’S YOUR FAVORITE OF LOCAL BRAND? Nikicio.

3

WHAT’S THE MOST VALUABLE ITEM IN YOUR WARDROBE? Hat! Many different kind of hat.

4

WHAT’S YOUR DESIRING CAMERA? Sony RX 1000. I little bit pricy, but the result is much worth.

WHAT’S THE FIRST SONG THAT YOU COVERED? Actually, I sang solo in youtube, but there’s no hype.

When I started duet with my sister, Audrey. People start to appreciate more and it was Mad by Ne-yo.

WHAT’S BECOME YOUR HIGHLIGHT SO FAR? My video, Mirror - Justin Timberlake (cover), became a bumper of Best Pop Solo nomination in 56th Grammy Awards. Such a reward!

INSTAGRAM : @GAMAL1990

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1.

Black Grey T-Shirt BLACK ROOSTER IDR 105.000

4.

Camera Darkbrown TAYLOR FINE GOODS IDR 150,000

2.

Sarkani Albastru Shirt CHOPIN JAVA IDR 320,000

5.

Pants Green KOTONE IDR 175,000

3.

Brown Sugar Parka ORIGINAL QUZZY IDR 375,000

6.

Oxford Black Shoes BRANDENIM IDR 350,000

OUTER closure

MODEL Olivia Lazuardy PHOTOGRAPH BY Putra Agung Mahendra STYLING & MAKEUP Aldis Setiadi

Dommy Leather Blouse MIROIR IDR 195,000 / P-TXP-GREY pants PINX IDR 165,000

Disorder Shirt ORIGINAL QUZZY IDR 245,000 / Ocean Waves Sleepwear Top NIKICIO IDR 419,300 / Flanel Black Grey Shirt GREY AREA IDR 195,000 / Mabel Shoes NIKOO IDR 154,000

Beach Bralet White IMPROMPTU IDR 188,000 / Flanel Blue Red White GREY AREA IDR 195,000 / Swing Skirt Black SABS IDR 185,000 / Ceska Silver Shoes PROUDLY SHOES IDR 289,000

Luna Vest NIKOO IDR 425,000 / Pants Wafer Black SOLO IDR 380,000 / BYI 38 Outerwear BYCATCH IDR 475,000

Oh God Sweater IT’S ORCA IDR 200,000 / Playback Shirt GREY AREA IDR 175,000 / Pants Short Polyester Black SOLO IDR 349,000 / Highlander Stripes LIZZY MAR IDR 403,750

Zoe Shirt SHY SHY KAT IDR 229,000 / Parka by Original Quzzy ORIGINAL QUZZY IDR 375,000

Dommy Leather Blouse MIROIR IDR 195,000 / P-TXP-GREY pants PINX IDR 165,000

P-TXP-GREY pants PINX IDR 165,000 / Ceska Silver Shoes PROUDLY SHOES IDR 289,000

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Featured Brand

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F E A T U R E D B R A N D

BRAND

Chopin Java

1 FOUNDER

Bramega Sanditama Yuwono, Febryan Reza Yusuf, Rizky Alamsyah, Agung Zahmi

WHAT’S THE STORY BEHIND THE NAME? “Chopin” itself come from the name of French composer Fréderick Chopin, while the word “Java” represents where the brand was first established: The Java island of Indonesia. The name “Chopin Java” shows the identity of the brand, which offers the fusion of Indonesian traditional culture and Western/Modern trends.

WHAT IS SO SPECIAL ABOUT DESIGNING MENSWEAR? We can express our creativity, our passion and ourselves. Just like making music.

HOW DID YOU GET CONNECTED WITH EACH OTHER? Communicate, talk, whisper, chat,

brainstorm, have fun, chill out, and swagging around hahaha WHERE DO YOU THINK YOUR MAIN INFLUENCES COME FROM? Music. The name Chopin Java itself was inspired from the song “Chopin Larung” by Guruh Soekarno Poetra and Chrisye’s well-known group called Guruh Gipsy. The concept of their music is mixing modern instruments with traditonal Javanese and Balinese music styles; it is now considered as a landmark album. In 2007, Rolling Stone Indonesia voted it as the second best Indonesian album of all time.

“That’s why we thought, why don’t we apply that concept into the Indonesian Fashion Industry”

WHAT WAS THE MOST EXCITING MOMENT FOR CHOPIN JAVA LAST YEAR? We were able to participate in “INACRAFT 2013, The 15th Jakarta International Handicraft Trade Fair”, and nominated as the 5th posiCon for The Most Innovative Men’s Wear by UNESCO, in INACRAFT AWARD. We produced the official T- shirt of “Indonesia National Drift Championship 2013 series”and “Ngabubu Drift 2013”.

IF YOU COULD COLLABORATE WITH ANYONE RIGHT NOW WHO WOULD IT BE? Thom Yorke or Kanye West, maybe.

> > >

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A long Sleeve Denim Shirt combines with Central Java’s Batik Truntum: The Truntum motive was depicted from jasmine flower.

The batik design was created by Kanjeng Ratu Kencana, the Queen of Sunan Pakubuwono III. This motive refers as love revitalizing. She created this motive as a symbol of unconditional, everlasting love that continues to grow (tumaruntum). This sold out very fast, we think we’re going to produce “Arya Albastru II” really soon.

Sorry for too much history and myth hehehe.

“We love Our Culture and History.

HAVE YOU ENDORSED PUBLIC FIGURE YET? Yes, musicians: Mikha angelo, The Overtunes, Yacko, and Duo RI. Also in motorsport scene: Rifat Sungkar, Dri\inc Indonesia, Muhammad Fenno, GT-radial, Achilles Radial, IMI ( Ikatan Motor Indonesia), WHY DID YOU CHOOSE THEM? They’re famous and wearing our products, increasing brand awareness.

As an Indonesian brand, we have a vision of introducing Indonesian cultural heritage in our own way, where Indonesian youth can use agributes today with a touch of their own culture. We want to prove that Indonesian heritage can be fused to the trend in today’s youth.

Not only we take part in Retail fashion industry, we also produce products for Music, and Motorsport events.

> > >

“ THE IDEA IS TO ENABLE INDONESIAN YOUTH TO USE TODAY’S ATTRIBUTES WITH A TOUCH OF THEIR OWN CULTURE IN THEIR DAY TO DAY ACTIVITY “ CHOPIN JAVA

WHAT BATIK MOTIVE DO YOU USE FOR EACH COLLECTMON? WHAT’S THE IDEA BEHIND IT? Actually because our brand name is ChopinJava, it doesn’t mean that all of our collection use or combine batik. We also use other several Indonesian traditional fabrics, such as Tenun, Ikat, songket, etc.

The idea is to enable Indonesian youth to use today agributes with a touch of their own culture in day to day activity, and not only on “Friday” which is considered as the batik day of the week.

TALKING ABOUT WHAT’S SO CALLED “POCKET TEE” OF CHOPIN JAVA, CAN YOU EXPLAIN TO US A BIT? Well, maybe most of our T-shirt collection is Pocket tee. Each pocket has its origin and pagern from all different places in Indonesia.

We even gave the name of the product based on the area of origin were the Ethnic Pattern or fabric came from.

WHAT’S YOUR FAVORITE PIECE FROM CHOPIN JAVA? Chopin Java always tries to produce the best quality product, inspired by nationalism. The attention to detail that we try to give and always try to provide the best for you with the right harmony.

Every product that we produce always has a cultural heritage background, like, our top seller Denim shirt, “Arya Albastru” which has been reproduced often, due to the high demand.

> > >

IS THERE ANY CERTAIN CONCEPT IN CHOPINJAVA?

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February 2014

WHAT KIND OF MUSIC DO YOU FIND REALLY INSPIRING YOU WHILE DESIGNING? We’re a fan of music; mostly we listen to The Beach Boys, Radiohead, Kanye West, DJ Shadows, Miles davis, Massive Agack, Pink Floyd, The Velvet Underground, The Clash, The Cure, Iwan Fals, Guruh Gipsy, etc.

WHERE’S THE BEST PLACE TO WEAR CHOPIN JAVA? Office, college, beach, mountain, street, clubs, stage. Anywhere, depends on your self confidence.

IS THERE ANY PLAN OF EXPANDING TO WOMEN’S WEAR? WHY? Hmm, we heard a lot about this quesCon. I think we will. But still don’t know when..

> > >

PLANS FOR 2014...

Participate in INACRAFT 2014. Produce the official T-shirt for The biggest Drifting FesCval in Indonesia “Slide Fest 2014”. And currently we’re making our own fabrics, for the new collection.

We will be more independent, Expanding more, more brand awareness, more idea, more inspiration, good health, and most importantly having a lot of fun in doing what we do right now.

INTERVIEW Dwimayu Budinastiti http://localbrand.co.id/chopin

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