LocalBrand.co.id Januari 2014

L I V E

Exclusive Interview

EVA CELIA

S I M P L Y

THE IT STYLE

Featured Brand

ORCA PASSO

issue no.

26 JANUARY 2014

REDDISH

E Di t O R ’ s

Lett er

Happy Chinese New Year! Which also known

shinny, glowing stuff?! It’s not about how you

as Spring Festival in China itself. Really don’t

start it, but how you end things.

know what to share about this Chinese New

Chin up and cheers,

Year thingy. Not familiar indeed, ha! All I

Dwimayu Budinastiti

know, when I spent last Lunar New Year in Chengdu, China, there’s no such thing like Barongsai, Liong, or any kind of celebration there, really let me down, because I’ve planned to have an unforgettable experience in lunar home town, but when it ended, 15 days exactly after the day, there was a lantern festival. A moment when a whole city covered by yellow-reddish light, pretty, shinny, and of course amazing experience

at

last.

Maybe you don’t start this year with a good story, but well, who cares, when you end things with some kind bright, stunning,

Editor in Chief

CONTENTS P. 2

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E d i t o r ’s L e t t e r

P. 3

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Contents

P. 4

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Cover Story-

P. 6 - 1 1

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Meet the Icon ~

P. 1 2 - 1 4

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C u r r e n t Tr e n d

P. 1 5 - 1 7

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Mix & Match

P. 1 8 - 2 3

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Pattern in Repeat

P. 2 4 - 2 7

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Featured Brand - Orca & Passo

E VA C E L I A

ARTICLE

MAGAZINE

Cover Story

PAGES

January 2014

6

Cover Stor y.

IN STYLE

MAKE UP

Eva Celia

Aldis Setiadi

PHOTOGRAPHER

LOCATION

Bhuana Paksi

Jl. Haji Salim II No. 54 RT 001 / RW 015

PHOTOGRAPHER

Kel. Gandaria Utara

ASSISTANT

Kec. Kebayoran Baru,

Putra Agung Mahendra

Jakarta Selatan - 12140

STYLIST Karina Rucci

Te a m

EDITOR IN CHIEF

FOLLOW US ON

Dwimayu Budinastiti

is published by

Twitter : @LocalBrandID

GRAPHIC DESIGNER

PT. Local Intech Solution

Facebook : LocalBrand.co.id

Krishna Pradana

Jl. Haji Salim II No. 54

Instagram : LocalBrandID

Ridwan Hadinata

RT 001 / RW 015

CREW

Kel. Gandaria Utara

CONTACT US

Karina Damayanti

Kec. Kebayoran Baru,

Blackberry PIN 2678783D

Putra Agung Mahendra

Jakarta Selatan - 12140

SMS/WA +62 858 3015 3333

Dimas Nalendra

Phone. (021) 3025 3333

LINE LocalBrandID

Karina Rucci

support@localbrand.co.id

www.localbrand.co.id

C onnect s t alent s & c li e n t s i n c r e a t i v e i n d u s t r i e s a r e a Join us a n d s e n d yo u r p o r t f o li o t o info @loc a lt a le n t . c o. i d

ARTICLE

Meet the Icon

MAGAZINE

January 2014

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ARTICLE

Meet the Icon

MAGAZINE

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January 2014

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Meet THE icon

E VA CELIA People used to talk about her as a daughter of the famous jazz singer and beautiful actress, Indra Lesmana and Sophia Latjuba. Nowadays she be known as herself, Eva Celia, a young talented actress, with her silvery voice and marvelous act. She came to local in a cloudy Saturday noon, wearing a casual tees mixed with skinny jeans and a bold boots.

Her pretty face obviously seen through her smile and gentle voice even the thick glasses cover her eyes.

ARTICLE

Team Interview

Kano Knit Sweater ASK IDR 645,000 / Aloha Printed Trouser ARGYLE&OXFORD IDR 310,250 / Rainbow Jam Shirt His Daughter IDR 225,000

MAGAZINE

2nd Anniversary Edition

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ARTICLE

MAGAZINE

Meet the Icon

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January 2014

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Cropped Silver Blouse NOSLAB IDR 255,000 / The Found One Skirt VANISHING AND VOUND IDR 289,000 / Sleeveless Back Cotton Stripe SOLO IDR 375,000 / Tie VANISHING AND VOUND

FIRST OF ALL, CAN YOU GIVE US THE BASICS? WHAT YOUR CURRENT ACTIVITIES? I’m currently trying to put together all the materials into one album and preparation for my second movie.

WHAT’S THE PERK OF BEING EVA? I don’t think there’s a particular special treatment to me as an Eva, but I do get some advantage as a public figure such as get an endorsement and stuff like that. Hmmm… But hei, there’s a perk by being Indra’s daughter! Got a free access to entry Red & White, dad’s café hahha I’m gonna have a gig by the end of January, be there.

“ But hey, there’s a perk by being Indra’s daughter.

Got free access to entr y Red & White cafe, dad’s. “

WOW, SHARE US SOMETHING ABOUT THIS MOVIE! The director is Mba Mira Lesmana. An action colossal movie which takes place in Sumba. So currently I’m learning wushu three times a week. And trying to get my body in shape, by drink more water and eat less sugar.

WHAT MAKES THIS ALBUM SO SPECIAL? I do more involve in this album as a producer and I do much collaboration with my Dad through this album.

HAVE YOU EVER IN THE MIDDLE OF SOMEWHERE WHICH CELEBRATING CHINESE NEW YEAR? Yup, when I lived in LA. Just like Christmas and Eid Mubarak, they spent time with friends and families, gathered and had dinner.

HOW IT FEELS LIKE? As I said before, not much different with Chrstmas. > > >

ARTICLE

Meet the Icon

MAGAZINE

January 2014

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Jeans and tees. though currently tr ying to accusto skirt, a body fit high waist skinn always hang in wardrobe.

SO ARE YOU CELEBRATING CHINESE NEW YEAR? Nope, at all.

IF IT’S NO, LET’S PRETEND IF YOU ARE! SHALL WE? Ok, got it! Hahaha WHAT DO YOU KNOW ABOUT CHINESE NEW YEAR? Red, angpao, lantern, and good Chinese food obviously. hmmm let me figure it first…. There’s no more apparently.

Stretch Mini Skirt Electric Blue SIN IDR 113,400 Sinatra Blazer V BY SILVY IDR 599,000 Lego Dress ASK IDR 485,000

PHOTOGRAPH BY Buana Paksi PHOTOGRAPHER ASSISTANT Putra Agung Mahendra STYLING Karina Rucci MAKEUP Aldis Setiadi INTERVIEWED BY Dwimayu Budinastiti

Transp

ARTICLE

Meet the Icon

Even y I’m om in t and ny jeans my

parent Lace Top DAY&NIGHT IDR 399,000

MAGAZINE

January 2014

IT’S HORSE YEAR! SO WHAT’S YOUR SHIO? ANY RELATION WITH YOU IN PERSON? I’m a monkey, I’m an easy-to-get-along type of person, so does monkey right?

RED COLOR REFERS TO GOOD FORTUNE IN CHINESE TRADITION, DO YOU BELIEVE IT? WHAT’S RED MEANS TO YOU THEN? Nope! Red it’s not something I wear in common. I always wear neutral colors. One of my best friends dared me to buy a pair of red blazer, and then I bought it. But haven’t any chance to wear it until

now. At least I’m using a red lipstick hahaha.

SO WHAT ARE YOU WEARING REGULARLY? Jeans and tees. Even though currently I’m trying to accustom in skirt, a body fit and high waist skinny jeans always hang in my wardrobe. Top Shop and J Brand are my favorite!

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HEARD ABOUT YOU STAYED IN LA FOR A WHILE BACK THEN, IS THERE A CHINA TOWN IN LA? Yes! At least once a week I went there with Indochina friends of mine, to get a delicious food in Wang Kok. Highly recommended!

WHAT’S YOUR FAVORITE CHINESE DISH? Fried Chinese noodle, phoenix claw and dimsum with spinach filled in!

CAN YOU RECOMMEND US THE BEST CHINESE RESTAURANT IN TOWN? Haven’t found a decent Chinese restaurant yet and please if you found one do not hesitate to tag me at instagram! I prefer a Chinese authentic restaurant so my only choice would be Trio Gondangdia so far.

90’s

Current Trend

60’s

80’s

In traditional Chinese, black, red, qing, white and yellow are viewed as wood, metal and earth. Red, corresponding with fire, symbolizes good fortune and joy. The red color of the packet symbolizes good luck. Red is strictly forbidden at funerals as it is a traditionally symbolic color of happiness. Then why there’s proverb: when in doubt, wear red!

STYLIST Karina Rucci & Karina Damayanti PHOTOGRAPHER Dimas Nalendra

All Wardrobes by LocalBrand.co.id

50’s

70’s

2000’s

standard colors. These colors correspond to the five elements of water, fire,

90’s

ARTICLE

Current Trend

MAGAZINE

January 2014

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Clutch Red Bloom CANVAS LIVING IDR 189,000

Trousers Studded Pockets VANISHING AND VOUND IDR 2,000

Blancia Top SABS IDR 125,000

Madame Necklace Red SABS IDR 75,000

Patricia Gold Necklace KITTY KITZ IDR 75,000

PRM. 04 Red PROUDLYSHOES IDR 259,000

Silver Laser Cut Shorts ARGYLE AND OXFORD IDR 715,000

Patrice Pink POZA IDR 233,100

Lady In Red

ARTICLE

Current Trend

MAGAZINE

January 2014

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Franz DAVU IDR 710,000

Polkadot White T-shirt NOSTA IDR 135,000

Chino Short Mustard KOTONE IDR 145,000

RAJ Maroon Cardigan ARAFURA IDR 265,000 Here are The Birdies VANISHING AND VOUND IDR 379,000 RAJ Maroon Cardigan ARAFURA IDR 265,000

Alex Red Stripes Slip On ATISH IDR 299,000

Light The Fire

SHOES

PANTS

BAG

Mix

SHIRT

&

Match

DRESS

Angga and Rere renowned as a super stylish couple in town. They collaborate in a brand which newly arrives at LocalBrand.co.id, Locale. They both have a same interest in fashion and distinguished by their own style. Angga and Rere share us their Lunar Year outfit essentials for spreading the joy and happiness!

HAT

INTERVIEW Dwimayu Budinastiti / PHOTOGRAPHER Putra Agung Mahendra

JEWELLERY

ARTICLE

MAGAZINE

Mix & Match

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January 2014

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Mix & Match by 1

TAMARA ANGGATA

2

WHAT DO YOU DO FOR LIVING ?

Making people happy, making clothes, and producing music is my side job.

HOW DID YOU GET YOUR START AS A DJ? Since i made tuyul dan mbak yul remix. That song very inspire me for being a DJ.

3

5

4

IF YOU COULD COLLABORATE WITH ANYONE RIGHT NOW, WHO WOULD IT BE? FKJ (French Kiwi Juice).

IF YOU WEREN’T MAKING MUSIC, WHAT WOULD YOU BE DOING? Jadi suami takut istri.

WHERE IS YOUR FAVORITE PLACE TO EAT IN JAKARTA AND WHY? Nasi gila super size at Gandaria.

LAST THING YOU BOUGHT ON THE INTERNET? Juju shoes, I bought for pacar of course.

YOUR FASHION ITEM ESSENTIAL WOULD BE...

Bucket head! And anklet.

INSTAGRAM : @ANGGATA

1.

Black Compass CHOPIN JAVA IDR 199,000

3.

Tote Bag Army Orange TAYLOR FINE GOODS IDR 150,000

2.

Signature Knitted Cardigan LEAP OF FAITH IDR 285,000

4.

606 Short Cargo Grey MONGO IDR 375,000

5.

Alex Red Stripes Slip On ATISH IDR 299,000

ARTICLE

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Mix & Match

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Mix & Match by 2

1

REYNINTHA WHAT DO YOU DO FOR LIVING ?

Personal Fashion Stylist HOW DID YOU GET YOUR START AS A STYLIST? I started my career in 2011. I offered by one of the artist manager for styling Indy Barends. I think it was a challenge, and thanks God until this moment I was entrusted to be her personal fashion stylist.

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4

IF YOU COULD COLLABORATE WITH ANYONE RIGHT NOW WHO WOULD IT BE? With love. Hahaha.

WHERE IS YOUR FAVOURITE PLACE AT TO EAT IN JAKARTA AND WHY? Tokyo skipjack!

LAST THING YOU BOUGHT ON THE INTERNET? Matoa watch!

YOUR FASHION ITEM ESSENTIAL WOULD BE… Watch.

INSTAGRAM : @REYNINTHA

1.

Yalahoma Tank ONLY I IDR

3.

Two Tone Maxi Skirt SPOTLIGHT IDR 215,000

2.

Scottish Cape TLBM IDR 100,000

4.

Aliga HVALA IDR 259,000

PAT T E R N

in R E P E AT

_

MODEL Vebby Chalik PHOTOGRAPH BY Putra Agung Mahendra STYLING & MAKEUP Karina Rucci

Oversized Kimono DAY&NIGHT IDR 449,000 / Abstract Spell Tank PINX IDR 180,000 / Pulter Skort TLBM IDR 185,000

Gold Laser Cut Top ARGYLE & OXFORD IDR 745,000 / Black Skirt GRACE ET MERCY

Checked Flower MOOFY IDR 125,000 / Star CUCITO IDR 90,000 / Zamara Harem Pants Black SABS IDR 160,000 / Ms. Mica RAW FOOTWEAR IDR 319,010

Assymetrical Goddess Top NIKICIO IDR 279,300 / Choc Grey Sweatpants PINX IDR 170,000 / Stripes Round Scarf SABS IDR 70,000

Yael SMITTEN IDR 318,000 / High Waist Short Black PATRON GOODS IDR 199,900 / Highlander Stripes LIZZY MAR IDR 475,000

ARTICLE

MAGAZINE

Featured Brand

January 2014

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F E A T U R E D B R A N D

BRAND

Orca

1 FOUNDER

Silvia Wulandari

WHAT IS THE STORY BEHIND THE NAME, ORCA? WHO IS SHE? Orca is the name of the big animal in the sea, which is rare to see. Although they consist in a small number, still, they can survive. We want that our brand is like Orca, still developing and make some innovation and not to give up although we don’t produce in a big scale. We hope that Orca can be success in Fashion industry.

designing the clothes is come from the question in my mind which said “Why I only design outwearing for myself instead of others?” so that, everybody also can wear it too.

WHAT’S INSPIRE YOU? Orca’s idea comes from my own thought. Since I love wearing outwear especially the monochrome color because outwear is easy to combine with.

That’s why I love to design outwearing clothes, so everybody can wear it for a long term. Initially, the idea of

WHO DO YOU FIND PERFECT WEARING ORCA? Everybody who loves wearing outwear, especially with the monochrome colors.

IF YOU COULD COLLABORATE WITH OTHERS, WHO WOULD IT BE? I wanna collaborated with the ONLY I local brand, because I think they are unique.

WHAT IS THE MOST EXCITING THINGS WHILE DESIGNING

OUTERWEAR? I love to find various bizarre outwear which has a multifunction and multi way to combine with. A cloth can be wear with three ways that show a different style. It is a big challenge for me to design such clothes.

WHAT IS THE HARDEST ONE? The hardest part is when I choose the concept for It’s Orca because to determine the concept is the most important thing to make a new collection.

WHAT IS THE MAIN MATERIAL FOR ORCA? Stiff fabric. Even tough the materials are stiff and thick we can still make it comfortable. Mostly, the color of our design is monochrome. > > >

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Featured Brand

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WHAT’S SO SPECIAL ABOUT DARK COLORS? The monochrome clothes are the easy color to combine with other colors. What is so special about monochrome color is it can be worn for the day and night.

THE BEST MOVIE WARDROBE IS… The best movie wadrobe is The Great Gatsby... I love it :)

IN TERMS OF THE DESIGN, IS THERE ANY CERTAIN CONCEPT OR STYLE THAT IT’S ORCA MAINTAIN THROUGHOUT ALL THE COLLECTIONS? We find some difficulties in determine the concept, fortunately I decide to focus on designing the ready to wear outfit with monochrome color but still looks fabulous. Some of our designs are all size so it can be use for the skinny or the plump women.

WHAT’S YOUR FAVORITE IT’S ORCA? Maxi outwear, most people love it since the first and it still be their favorite until now.

> > >

WHAT MUSIC THAT YOU FIND SO INSPIRING FOR IT’S ORCA? Our inspiring music is Synthpop.

“ THE PERFECT CLOTH IS THE CLOTH THAT SHOWS THE TRUE IDENTITY OF SOMEONE. EACH INDIVIDUAL HAS THEIR OWN STYLE AS LONG AS IT KEEPS THEM COMFORT IT WILL LOOKS GOOD ON THEM. “ ORCA

> > >

WHERE’S THE BEST PLACE FOR WEARING ITS ORCA? Orca can be use to every occasion as long as you can wear it comfortably.

For our ready to wear collections, mostly I design for daily outfit.

DESCRIBE US, HOW THE PERFECT CLOTHES WOULD BE! The perfect cloth is the cloth that shows the true identity of someone. Each individual has their own style as long as it keeps them comfort it will looks good on them.

THE MOST DESIRING BRAND ABROAD WOULD BE… I hope that Orca can be like TOSAVICA as the local brand. I have a dream that i can make a “concept store” for the local brands. The reason why, because TOSAVICA is one of the big local brand and still exist until now.

INTERVIEW Dwimayu Budinastiti http://localbrand.co.id/itsorca

ARTICLE

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Featured Brand

January 2014

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F E A T U R E D B R A N D

BRAND

Passo

2 FOUNDER

Omar, Rizky & Ryan

WHAT DOES PASSO MEAN? Passo is a Spanish word, means “Step”. “Step” is about walking, running, moving. So to us it relates to moving forward in line with our vision, becomes better, creating better shoes with better design and better quality, one step at a time.

HOW DID YOU START PASSO? It started from some casual talk about shoes between friends. We all have interest in good shoes, and we talk about it occasionally. Then we realize that each of us has mutual background to start our own brand. Omar has experiences in running a clothing line, Rizky comes from a family that has been making shoes for so many years, Ryan is passionate about shoes and design. So we collaborated to

make some samples first to see how it went. Turned out it went well, our friends gave positive response about our shoes. So we decided to develop our own brand and products further and then there it is, PASSO.

Church’s, Mark McNairy, Cole Haan.

Thom Browne would also be great.

Oh, and of course all of those The Sartorialist gentlemen, we would love to make each of them a pair of our shoes.

IF YOU COULD COLLABORATE WITH OTHERS, WHO WOULD IT BE? We have so many kind of people or brand we would like to collaborate with. It would be very awesome for us is that if we could collaborate with artist, like a painter, or a sculptor.

Their heads are full of daring imagination, and we really want to dive into them and bring it out to our shoes.

That would be crazy and super fun.

If we talk about shoe brands then it would be such as Grenson, Del Toro,

WHO DO YOU FIND PERFECT WEARING PASSO SHOES? Nick Wooster.

WHAT’S THE MOST EXCITING WHILE DESIGNING SHOES? It would be combining references or inspiration from everything around us, or even from other brands, then translating all of those into our own identity. That’s exciting and challenging at the same time.

> > >

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Featured Brand

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WHAT IS THE HARDEST ONE? Assuring all pair of shoes that we make deliver the same quality as we expect, starting from material selection, production, up to finishing touch and quality control. All of these processes require focus and attention to details. Keeping up all the energy for this would be the hardest one.

DESCRIBE US, HOW THE PERFECT SHOES WOULD BE! Shoes that when you see them, you can picture right away where to wear them, what to wear with them, when to wear them, while keep thinking, “I would look so damn good in those shoes”. Then when you try them, you whisper to yourself “This is also damn comfortable!”.

WHAT’S THE MAIN MATERIAL FOR PASSO? What’s the main material for Passo?

We don’t want to limit ourselves to certain material. We want to explore

WHAT MAKES PASSO DIFFERENT FROM OTHERS? We like to play with colors, so we can be very playful about our shoes, but at the same time still manage to give

WHERE’S THE BEST PLACE FOR WEARING PASSO? From strolling down the city, sitting and sipping coffee in your favorite café while enjoying your breakfast, meeting with colleagues in your office, dealing with business partners while having dinner, or go to a party later at night, you can wear PASSO almost anywhere on almost any occasion. > > >

WHAT’S SO SPECIAL ABOUT COLORS? Colors could add another layer of character onto a pair of shoes. A pair of wingtip can also be casual or playful when it uses colorful sole. We can combine two elements that seem contradictive into one cool design.

This kind of exploration is something exciting. Colors provide us the exploration.

“ SHOES THAT WHEN YOU SEE THEM, YOU CAN PICTURE RIGHT AWAY WHERE TO WEAR THEM, WHAT TO WEAR WITH THEM, WHEN TO WEAR THEM, WHILE KEEP THINKING, “I WOULD LOOK SO DAMN GOOD IN THOSE SHOES. “ PASSO

IN TERMS OF THE DESIGN, IS THERE ANY CERTAIN CONCEPT OR STYLE THAT PASSO MAINTAIN THROUGHOUT ALL THE COLLECTIONS? A combination between classic shoe-making that puts high quality on top with fresh and modern design. That is our bottom line concept for our brand. But we also acknowledge that design will always be evolving and revolving, so we’ll adapt along the way too. vit will looks good on them.

THE MOST DESIRING BRAND ABROAD WOULD BE… I hope that Orca can be like TOSAVICA as the local brand. I have a dream that i can make a “concept store” for the local brands. The reason why, because TOSAVICA is one of the big local brand and still exist until now.

WHAT MUSIC THAT YOU FIND SO INSPIRING FOR PASSO? Frank Ocean, Coldplay, Jay Z, The Strokes, Daft Punk.

WHAT’S YOUR FAVORITE PASSO PAIR OF SHOES? We share equal love to all of our shoes.

> > >

many possibilities in shoe design.

For our current line-up, varieties of leather are our main material. For our next line-up, it could be a combination between leather and traditional fabrics, such as batik for example.

But one thing for sure, all materials that we use should be high quality materials.

classic ambience too. We maintain high quality standards in our material selection and production process, but also willing to explore new things in the design. These mixes of elements in one package are something that can differentiate PASSO from others.

THE MOST DESIRING SHOE LINE ABROAD WOULD BE… Church’s, Grenson, Del Toro.

THE BEST SHOES OF A CARTOON CHARACTER IS… Puss in Boots, definitely. Those fine leather boots are irresistible.

INTERVIEW Dwimayu Budinastiti http://localbrand.co.id/passo

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