Localbrand.co.id June 2014

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M eet th e I co n

KEENAN PEARCE

#31 fe at u re d brand

KOTONE

EDITOR'S LETTER We, Indonesians, can never really avoid

to show that everyone has their own blacks

the crazy heat and soon to be pouring rain-

including those of Korean-victim. Rather

drizzle—thanks to the impromptu weather

than fretting over any imaginable shortcom-

change nowadays! —but after all, we just

ings in the gloomy summer, we’re in favour

need to prepare each day for both. Little

of addressing the issue with simple fashion

black dress, sheer fabric, and kicks, oh

fixes without seen too obscure.

my! These street style looks make us itch to try out a fun and unexpected black pa-

Cheers,

rade for this holiday season! Without seen too bright, we prepare for sunny yet drizzly days with something more casual, neat, and still on holiday flavour.

Today we’re wrapping up our resort collection with the famous Keena Pearce and his holiday inspiration. Click through our slideshow for knowing more how Keenan feels about being an icon to generation of urban youth people. While we wholeheartedly join your vibrant summer vibe, it’s time

Dwimayu Budinastiti Editor in Chief

CONTENTS P. 2

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E d i t o r ’s L e t t e r

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Contents

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Cover Story-

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Meet the Icon ~

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C u r r e n t Tr e n d

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Mix & Match

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The Select - Lime Light

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Featured Brand - Kotone

KEENAN PEARCE

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Cover Story

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Cover Stor y.

IN STYLE

MAKE UP

Keenan Pearce

Nita Js

PHOTOGRAPHER

LOCATION

Vannesa Bernadette

Local’s Studio Jl. Haji Salim II No. 54

STYLIST

12140 - Jakarta Selatan

Wandahara

Te a m

EDITOR IN CHIEF Dwimayu Budinastiti

FOLLOW US ON is published by

Twitter : @LocalBrandID

PT. Local Intech Solution

Facebook : LocalBrand.co.id

ART DIRECTOR

Jl. Haji Salim II No. 54

Instagram : LocalBrandID

Krishna Pradana

RT 001 / RW 015 Kel. Gandaria Utara

CONTACT US

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Ridwan Hadinata

Jakarta Selatan - 12140

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c u l i n a r y f e s t i va l

ALSO FEATURED FASHION TENANTS & MUSIC STAGE PERFORMANCE

17 20 JULY 2014 PARKING LOT - GANDARIA CITY MALL JAKARTA - INDONESIA

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Meet the Icon

Cloud Blue Washed NORDHEN BASIC IDR 320,000 Basic Swingin Tees BRANDLEY IDR 135,000

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Meet the Icon

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Meet THE icon

KEENAN PEARCE

He born in Bristol, UK. When he was 4 years old, he moved to Indonesia, until now. He love to travel either to mountain or beach, each one has its uniqueness, “We can see the beauty of the world from how it was created in the beginning. The beauty by nature”. He’s been fond for travelling since he was a child, because his mom loves travelling, “She has been to some great places in the past, so I have good reference on which good destination and beautiful places should I pick first”.

PHOTOGRAPH BY Vanessa Bernadette MAKEUP Nita Js STYLING Wandahara INTERVIEWED BY Dwi Rahmawati

Pants Green KOTONE IDR 175,000 New York Sweater State WEARMUSTACHE IDR 299,000

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Lemonade Tanktop PATROON GOODS IDR 199,900 / Navy Polka Lace Outer JUKKA IDR 439,000 Finger Peace Ring GREEDY SASSY IDR 70,000

Cropped Silver Blouse NOSLAB IDR 255,000 / The Found One Skirt VANISHING AND VOUND IDR 289,000 / Sleeveless Back Cotton Stripe SOLO IDR 375,000 / Tie VANISHING AND VOUND

Oxford Grey RANKONE IDR 225,000 Bianca CAPITAL CITIZEN IDR 249,000

WHERE DID YOU GROW UP? Bristol, UK. When I was 4 years old, I moved to Indonesia, until now.

IF YOU COULD TRAVEL WITH SOMEONE, WHO WOULD YOU LOVE TO HAVE AS A COMPANY? Johnny Depp. Because he seems to have nice personalities, one of my favorite actors. He’s artistic and unique too.

“Points of view from people in each place must be different, how life is in ever y place and that’s interesting.”

WHAT DO YOU LIKE ABOUT BRISTOL? The place is peaceful and the average age there can be up until 85. So you can imagine how nice and cool that place is. Typically the places have the same shapes and the people there are friendly. Every morning you can see the grandparents take a walk and greet each other.

WHAT DO YOU LIKE ABOUT INDONESIA? The varieties of culture are very attractive and unique. Wherever I go, I always surely long for Indonesian food.

WHAT FOOD DO YOU LIKE MOST? Umm, it’s a good question, but I will choose Nasi Gila. Really love it.

WHAT WOULD YOU ASK? How is it being artistic, famous and as a person, human being. I want to ask about his daily life excluding the exposed issues.

WHAT STUFF DO YOU ALWAYS BRING DURING THE TRAVELLING, EXCEPT CAMERA AND PHONE? Books. Especially about psychology, because I am interested in how the brain works. Reading books is also a form of therapy. When we read book, we will get into it and will able to imagine and get drawn into the stories in the book.

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“Capturing phot we capture wha to memorize.”

WHICH ONE DO YOU LIKE MORE WHEN TRAVELING, MOUNTAIN, BEACH OR CITY? Anything, each one has its uniqueness. Beach and mountain, we can see the beauty of the world from how it was created in the beginning.

The beauty by nature.

SINCE WHEN HAVE YOU LIKED TRAVELLING? I have been fond of it since I was a child, because my mom loves travelling. She has been to some great places in the past, so I have good reference on which good destination and beautiful places should I pick first.

WHY DO YOU LIKE TRAVELLING? Because I can see how the world works in the different way. Points of view from people in each place must be different, how life is in every place and that’s interesting.

WHAT PLACE HAS BEEN YOUR FAVORITE UNTIL NOW? Karimun Java. I went there about 4 years ago when there were just a few people there. Being backpacker, I used bus and train for the transportation. It was really beautiful there. I had experience living with the local people there during the 4 days and it was so great.

Stretch Mini Skirt Electric Blue SIN IDR 113,400 Sinatra Blazer V BY SILVY IDR 599,000 Lego Dress ASK IDR 485,000

Cloud Blue Washed NORDHEN BASIC IDR 320,000 Basic Swingin Tees BRANDLEY IDR 135,000 Chino Short Maroon KOTONE IDR 145,000

IS THERE A COUNTRY THAT YOU’VE NEVER BEEN BUT ARE DYING TO SEE? Brazil. Because it is one of the famous countries and I’m curious about the social status differences. Which obviously happens between rich and poor people there.

YOU LOOK SO CLOSE WITH YOUR FAMILY. WHAT’S THE MOST INTERESTING THING FROM TRAVELLING WITH YOUR FAMILY? Well yes, we are close in a unique way. Usually when I am travelling with my family, we will have our own way. Busy with our own different destination. Come to a place and we’re separated to go alone without each other to different destinations and then we’ll get back together.

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tos means at we want

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WHAT’S YOUR FAVORITE THING TO PHOTOGRAPH WHILE TRAVELLING, AND WHY? Actually, capturing photos means we capture what we want to memorize, the moments during the travelling. But I prefer portraits that candidly capture the daily activities of people there, it’s interesting. I also have another project called “Citizen People”. The photos tend to describemore daily life, capturing human by nature.

WHICH ONE DO YOU PREFER, TRAVELLING ALONE OR WITH FAMILY AND FRIENDS? I prefer to go alone.

Cloud Blue Washed NORDHEN BASIC IDR 320,000 Basic Swingin Tees BRANDLEY IDR 135,000

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WHAT’S THE GREATEST ADRENALINE PUMPINGEXPERIENCE YOU’VE EVER FELT WHILE TRAVELING? When I tried bungee jumping in Gold Coast, Australia.

YOU LIKE DIVING, DON’T YOU? SO FAR, WHERE’S THE BEST SPOT TO DIVE? Kanawa Island, it’s still so pure. The corals are

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great and there were varieties of fish.

IS THERE ANY SPORT THAT YOU REALLY WANT TO TRY? I really want to try American Jetpack. It looks so fun and different.

DO YOU HAVE SPECIAL RITUAL WHEN YOU’RE TRAVELLING? LIKE BUYING THE LOCAL GIFTS AND OTHERS? Nope, I don’t. I prefer to keep everything in my mind. To be something that I can always remember and memorize.

member and memorize.

I WOULD NEVER GO ON HOLIDAY TO PLACE LIKE …….

Well, as a matter of fact, I would like to visit every place. Even Uganda which is for sure not people’s popular destination, still there must be something new I can learn about there, from the life and the people.

60’s

Current Trend

60’s

90’s

80’s

Have you packed your holiday gear? If not, now it’s the time to prepare your luggage and dress up! Be ready to welcome the holiday even if the sun doesn’t shine. Here are the convenient items that will take you from sunny days to chilly weather, from daylight lunch to your last supper! Rich black and printed pieces

2000’s

are we asking for this holiday season.

STYLIST Marchelynn & Dwi Rahmawati PHOTOGRAPHER Dimas Nalendra

All Wardrobes by LocalBrand.co.id

40’s

70’s

50’s

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Current Trend

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Jacket Blue & White TRIPLE ZERO IDR 309,000

Clean White Dope LUDGER IDR 230,000

Tote Bag 402 Black TAYLOR FINE GOODS IDR 180,000 Pouch 401 Black TAYLOR FINE GOODS IDR 180,000

The Obscurite Black Shoes SAT.UR.DAY IDR 545,000

Back In Black

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Leopard Creeper Shoes SPIFFY X FREAK IDR 375,000

Mint Bag MOTIVIGA IDR 275,000

Lilo Bracelet AYUNAN IDR 65,000 / pack (4)

Assorted Rings GREEDYSASSY IDR 70,000 each Multipurpose Wallet Fuchsia GEMMA IDR 450,000

Multipurpose Wallet Tosca GEMMA IDR 450.000

Banana Sweater VECHEN IDR 190,000

Bring It Beach

Mix

&

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Ykha Amelz and Willam Gozally, two of today’s icon, convince us through their creation. Their character speak loudly on how they dress up. We tracked down Ykha’s rock&roll vacation on tour and William’s city-escape on his day-off. Just in time for holiday, the next pages are filled with most comfortable yet stylish items. Here are the ultra-flattering pieces to brighten your busy life in vacation

STYLING BY Marchelynn & Dwi Rahmawati PHOTOGRAPHER Dimas Nalendra

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Ykha Amelz

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BEACH OR MOUNTAIN? Mountain.

PLANE OR BOAT? Plane.

ROUND OR SQUARE SUNGLASSES? Round. Definitely round.

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ICELAND OR NEW YORK? New York.

SNEAKERS OR FLAT? Sneakers.

BACKPACK OR LUGGAGE? Backpack.

RICE OR NOODLE? Noodle.

TEA OR COFFEE? Tea. INDEPENDENT OR COMPANIED? Independent.

INSTAGRAM : @BABBOT_

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Celineme Alone Clutch ESTOITE IDR 399,000

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Nude Scallop Lace VM THE LABEL IDR 750,000

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Bronze Necklace MASSICOT IDR 200,000

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Bondi Shoes CAJSA IDR 375,000

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William Gozaly 2

BEACH OR MOUNTAIN? Beach but I can’t swim.

PLANE OR BOAT? Plane.

SPICY OR SWEET? Both!!

ROUND OR SQUARE SUNGLASSES? Both!!

ICELAND OR NEW YORK? Become a Newyorker is a dream.

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VANS OR CONVERSE? Vans. But I love converse also.

BACKPACK OR LUGGAGE? Backpack!

RICE OR NOODLE? What kind of question is this?

TEA OR COFFEE? How dare you! I love both.

INDEPENDENT OR ACCOMPANIED? Independent. But need a company sometimes.

INSTAGRAM : @WILLGOZ

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Here Are The Birdies VANISHING AND VOUND IDR 379,000

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Pants Green KOTONE IDR 175,000

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Sandal 3 Straps Brown TXTURE IDR 235,000

LIME LIGHT MODEL Bibi Adriansyah & Natasya Allagan PHOTOGRAPH BY Dimas Nalendra STYLING Marchelynn & Dwi Rahmawati

Banana LAST CLOTHING IDR 60,000

Beach Island Print Jacket Taslan TRIPLE ZERO IDR 309,000

Clrown Print Short Sleeve Shirt TRIPLE ZERO IDR 189,000

Wingtip Suede Grey X Fusion Lightweight Sole Yellow PASSO IDR 1,149,000 Navy Vajo GRAVEL IDR 350,000

Tote Bag 402 Orange TAYLOR FINE GOODS IDR 180,000

Lemon MOTIVIGA IDR 275,000

Blue Hepburn Dress V BY SILVY IDR 350,000

Nyenav UNUI IDR 110,000

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F E AT U R E D B R A N D KOTONE FOUNDER BY Hana R & J Ryu

INTERVIEWED BY Dwimayu Budinastiti

“ T R AV E L I N B A S I C C L O T H E S Y E T C O M F O R TA B L E , W H AT C A N B E AT S O M E T H I N G L I K E T H AT ? “

WHEN DID YOU FIRST GET INTO DESIGNING? We don’t actually call it designing. Our approach is more to just provide all the basic needs instead of creating something new or the-it-style. Calling us a designer is a bit too overrated, but thanks!

WHAT IS THE BEST THING ABOUT BEING A SO-NOTCALLED-A DESIGNER? We don’t have any pressure to create a follow trend product. It’s exhausting to create something distinctive from the others, vice versa we just sell human needs, some basics.

WHAT’S THE MOST INCREDIBLE EXPERIENCE YOU’VE

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HAD SINCE STARTING KOTONE? Communicating and dealing with the tailors. Frankly we’re mentally taught by all those broken promises and misconception. It’s hard to put ourselves in their shoes.

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they’re cuddling in super comfy and breathable fabric Kotone.

WHAT HAS BEEN THE MOST MEMORABLE INTERACTION OR CONVERSATION WITH A CUSTOMER THAT YOU’VE SERVED?

IS THERE A CHARACTERISTIC IN PEOPLE WITH CERTAIN STYLE THAT STANDS OUT TO YOU? Nop. Kotone is about people who don’t give a damn what others think. Who don’t think much about what they wear and how they look.

There’s only few customers that know what they want, while the others don’t exactly have clue which and what they want. Mostly only know that they’re interested with our products, so they come up with some funny questions like “I have a huge shank, so which one will suit me?”. Or “I wanna wear these pants to a party, what is the best one for me?”. Frankly, sometimes we don’t have much time to answer these questions, so we prefer to let LocalBrand.co.id handle them.

DID YOU STUDY DESIGN OR ARE YOU A SELFTAUGHT? It started back then when we just need some basic things, yet needed to buy them with an insane price. So we decided to make our own and found it much cheaper! Made it many, then we sell them. So we basically are self-taught by something that we need. More like a basic instinct as urban youth with a budget limitation.

IF KOTONE COULD BE WORN BY ANYONE IN THE WORLD, WHO WOULD IT BE AND WHERE? The hottest couple Ashton and Mila Kunis while they’re having a fine dine with preppy attire. Moreover while

WHEN DID YOU GET YOUR FIRST SELF-MADE CLOTH? Eid Mubarak dress. All in white and long sleeves without any body-cut.

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“ I T ’ S E X H A U S T I N G T O C R E AT E SOMETHING DISTINCTIVE FROM OTHERS, VICE VERSA, WE JUST SELL HUMAN NEEDS, SOME BASICS “

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WHAT WAS IT? WHAT ARE YOUR MEMORIES OF THAT TIME? When we were child. We found the dress that we like on the magazine, crop it, and ask a tailor to make one as the pretty model wore. The result was not even close our expectation.

WHAT WAS YOUR PLAN B IN PRODUCING CLOTHES? No clothes in our plan B. We create shoes and purses in the B world.

DO YOU LISTEN TO MUSIC WHILE YOU CREATING FOR KOTONE? IF SO, WHAT ARE SOME TRACKS YOU KEEP ON REPEAT? Actually we listen on 8tracks, so we can’t play them in

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very high rotation. They only allow us to play a playlist less than 3 times hahaha. But our keywords are always 60s, 70s, happy, or oldies.

THIS IS YOUR SECOND COLLECTION, WHAT’S THIS ALL ABOUT? Basics. Is that too short? So Basic for 2014 then haha.

NAME THREE ITEMS THAT EVERY GIRL SHOULD HAVE IN THEIR WARDROBE? Kotone highwaist, Kotone sweatpants for men, and vneck boyfriend white tee.

WHO WOULD YOU LIKE TO STYLE FOR A KOTONE MAKE-OVER PROJECT? We don’t make over someone, as with Kotone only you can already feel safe. You can never go wrong with Kotone. So we choose to make someone as Miley and Bieber, we guess they will be just all right in Kotone.

WHO WOULD YOU LIKE TO COLLABORATE IN THE FUTURE?

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A backpacker community. Travel in basic clothes yet comfortable, what can beat something like that?

WHAT’S THE BEST ADVICE YOU’VE BEEN GIVEN AS START-UP BUSINESS? Well design, good in business.

http://localbrand.co.id/Kotone

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