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THE EDITOR LETTER COVER STORY
EDITORIAL “ PLEASING PALE “
FEATURED BRAND DEWAYS
EDITORIAL “ ARCTIC LOVE “
FEATURED BRAND ARGYLE&OXFORD
by Agung Mahendra
by Zacky Akbar
The
COVER STORY
EDITOR’S
LETTER
I call it, Arctic Valentine. Valentine in super cold, frizzy, rainy days, a good weather to cuddle and spoil your love one with gift and sweet. Anyway, yay Valentine’s day is coming, the Feast of Saint Valentine! Celebration all we can see, sweets, flowers, and couples everywhere, in other words, some kind a nightmare for a few single ladies. But hey don’t be such a dork, get up and mingle! Or spoil yourself with sweet and gifts by LocalBrand.co.id, don’t yourself is the one you love, right? Sounds pathetic? NAY!
MODEL Dimas Beck
PHOTOGRAPHER Putra A Mahendra
LIGHTING ASSISTANT
STYLIST Dwimayu Budinastiti
By this issue, we want to show you how thing seems so cold, bitter, and stark, which also called love. Read an interview how Argyle and Oxford explain a couple means in their latest collection “Mood Swings” and how lovable designs by Deways touch our heart with their odd cutting edge.
LOCATION
Surrounded by so much love, we hope you enjoy this issue as much as we’ve creating it.
Local Studio Jl. Haji Salim II No. 54 Jakarta Selatan
Dwimayu Budinastiti
Dimas Nalendra
Editor in Chief
LOCAL’S CREW EDITOR IN CHIEF
CONTRIBUTOR
Dwimayu Budinastiti
Putra Agung Mahendra Dimas Nalendra Karina Damayanti Melissa Pratiwi Anabella Velda
GRAPHIC DESIGNER Krishna Pradana
LocalBrand.co.id Magazine is published by PT. Local Intech Solution Jl. Haji Salim II No. 54 RT 001 / RW 015 Kel. Gandaria Utara Kec. Kebayoran Baru, Jakarta Selatan - 12140 Phone. (021) 3025 3333
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Sora Shirt Scissors PAPER ROCK Rp459,900 Joint Collar 5 GREY AREA Rp75,000 True Brown Chino ORIGINAL QUZZY Rp190,000
PLEASING PALE Photograph by PUTRA AGUNG MAHENDRA Photographer Assistant DIMAS NALENDRA Styling by DWIMAYU BUDINASTITI Stylist Assistant KARINA DAMAYANTI Model DIMAS BECK Make up by MELISSA PRATIWI
Harmonies tshirt ORIGINAL QUZZY Rp125,000 Blossom ORIGINAL QUZZY Rp175,000 True Brown Chino ORIGINAL QUZZY Rp190,000
Cross Trop Pink WEARMUSTACHE 179,000 Socrus Grey OPHIDIO Rp345,000 Chino Short Blue ORIGINAL QUZZY Rp165,000
Two Tone Stripe Tees SIN Rp120,000 WM Chino Khaki WEARMUSTACHE Rp325,000
Earth Green Shirt WEARMUSTACHE Rp229,000 Greige Trucker Jacket SCISSORS PAPER ROCK Rp489,900 True Brown Chino ORIGINAL QUZZY Rp190,000
Brand Featured Interview by AISYA PUTRI
So how was Deways first started? Deways first started in June 2011 when I was finishing the last collection at ESMOD Jakarta.
And where did the name Deways came from?
Deways Founder
Dita Damayanti
Honestly if anyone asked that question, I’m a little bit embarrassed hahaa. Deways comes from ‘Dita Ways’ means everything that I like, I am interested in, and that is certainly my style. Just as simple that. HaHaHa
How many collections does Deways has so far? Hmm.. Already 2 collections (pre-fall and resort 2012) and the third collection is running now. Hopefully can finished this February wait yea! :)
How do you see your brand right now? If that in humans, Deways was like a child. Still in the crawling step, looking for something new, looking for more innovation or design that is different and acceptable to the people. And it’s not easy at all for growing up.
How do you see it in the future? My big hope deways will continue to progress, attended various fashion shows, and certainly everybody known and in demand for buy it! :p
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I always searching about architecture or design interior/ product or just nature view, and then imagine it to become clothes and started to sketch design. - Dways -
What’s the most exciting, memorable and incredible thing that has ever? Hhmm.. I think when I found Deways in my collage. Because all my tears, toil, hard work to achieve an acepted design, sadness for rejected design from my teacher.. Until I went looking for all of I needs by the bus, because I must spent my money for this project! hahaha and all must pass to my first show and launching Deways.
If Deways is to have a celebrity endorsement who would you want it to be? Indonesian celebrity? hhmm.. I think I will choose Ayu Dewi or Priska Nasution or Dian Sastro or Nadine Chandrawinata maybe. Hahaa.. I am confuse.
So what genre of music Deways would likely be? I enjoyed all of genre music, except dangdut and scream?!
Who is the designer that inspire you most? I loveee so many designers.. I love Alexander Wang, Gary Graham, Burberry Prorsum, Mandy Coom, Lanvin, Myoung Sin Lee, and many more :D . I think each designer have an unique style..
What do you usually do to get inspiration? I always searching about architecture or design interior/product or just nature view, and then imagine it to become clothes and started to sketch design
How do you see the local fashion scene right now? Yeah lately much local brand come up with their own style with good quality. And its good because Indonesian people have much alternative brand for make them outfit day colorfull and cool with no less brand outside. Hopefully Indonesian people appreciated with local brand. :))
As a designer, do you have a muse? Yea I have a few.. I love Emma Watson, Keira Knightley, and Natalie Portman
What is the thing that Deways would never make?
If you could do a collaboration collection, who would you wanna do it with? If Indonesian designer I want collaboration with Biyan or Anne Avantie of course!
It’s so difficult question.. I want try to make everything as long as I can make it and the results are satisfy why not :D
What is the most exciting thing about the process of making a collection?
What do you think is the perfect runway song(s) for Deways?
It’s klise, but all the process is exciting from search inspiration, choose the fabrics, until
I like something just sounds or instrument music.. Not song. Maybe like nature (wind, trees, etc) sounds. Its so warming.. Photos by Dways
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ANGGA Pocket Hoodie Anonymous Rp400,000 Long Big Pocket Pants Anonymous Rp475,000
ARCTIC LOVE PHOTOGRAPH by Zaky Akbar MAKE UP by Aldis Setiadi MODELS Tamara Anggara Putra and Reynintha Sarassati
REYNINTHA Eye Side Pocket MonstoreRp341,100
ANGGA Mandrin Nosta Rp275,000 Bilander Pants Arafura Rp315,000 REYNINTHA Skippy’s Blue Bell Top Shy Shy Kat Rp219,000 Nefala Mini Skirt Grey Nefertiti Rp239,000
ANGGA Flag Logo Original Quzzy Rp100,000 / True Brown Chino Original Quzzy Rp200,000 / Anderson Amble Rp679,000 REYNINTHA Vit Tops Binca Rp190,000 / Breeze Jacket M.Y.E Rp350,000 / Polka Skirt SIN Rp189,000 Grey Crystal Knot And Above Rp219,000 / Kara Grey Amble Rp549,000
BELLA Top White Djody Rp189,000 The Colorful Skull Green Hippearce Rp145,000 / The Colorful Skull Purple Hippearce Rp145,000 / The Colorful Skull Shocking Pink Hippearce Rp145,000 / The Colorful Skull Blue Hippearce Rp145,000 / The Colorful Skull Black Hippearce Rp145,000
ANGGA Baboon Bussiness Tee Monstore Rp152,100 / Two Tone Chambary Shirt Shy Shy Kat Rp310,000
Argyle&oxford
Brand Featured 2 Interview by AISYA PUTRI
Founder
Rebecca Billina & Anabella Velda How did you guys came up with Moodswings? Moodswings came up based on our affection to patterns and we just want to create a basic things that people normally wear but still unique in their own way. We believe that each pattern have their own personality and characters that somehow some pattern just “click” with certain people who maybe share the same character as the pattern is.
What inspired the collection? It just came up when we see lots of patterns and we think how if these patterns can turn something so simple to be something that you just cannot resist.
What’s your favorite part of the process of making the collection? When we found really nice fabrics and make it into something that people would love to wear
How do you guys keep it fresh? By doing lots of research through anywhere even daydreaming!
Who are Argyle and Oxford style icons? Fifi lapin
How would you describe Argy and Oxy’s Mood Swings attitude? Its Moodswings so its moody and swingy, just like the patterns constantly changing.
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Unisex, playful & neat - Argyle & Oxford -
Has there ever been a garment that you wanted to see but didn’t exist so you created it? Yes, our laser cut clothes from “Two Lives” collection we saw it before but we never see it in local fashion scene so that time we decided to be the one who bring laser cut to the local market.
So how did you decide to make men’s apparel? Moodswings is a unisex collection can be worn by both men and women. So we did not decided to make a menswear collection but we decided to make clothes that men can wear.
What is your take on the local fashion scene? It is growing bigger and bigger each day and its exciting to see what will come next.
What’s in line for Argy and Oxy? Our upcoming anniversary collection. Wait and see!
Every designer has their muse, who’s yours? Susie bubble, there will be only one her in decades.
If Argy and Oxy is an Ice cream, what flavor would it be? Choco Chips Definitely!
Which cartoon character you imagined wearing your clothes? Fifi lapin the bunny
What song is listened most in the process of designing Moodswings? Ipod in shuffle
In terms of the design, is there a certain style or concept that Argy and Oxy maintain through out all the collection? Preppy and versatile
How do you think the local fashion scene has evolved since the first Argy and Oxy was built? Its growing and getting more exciting, challenging, it always keep us learning and trying to be better everyday, every time.
Tell us a movie that is a perfect imagery of Argy and Oxy We think there are no films that will fit perfectly but we do think lots of films have some similarities with our style for example alice in wonderland, upside down, fantastic mr. Fox, etc
Please do describe Argy and Oxy’s Moodswings in 3 words Unisex, playful, neat
Photos by Argyle&Oxford
http://www.localbrand.co.id/ArgyleandOxford
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