SALES
Sales and marketing are like the chicken and egg MARKETING IS THE CHICKEN. OR IS IT THE EGG?
Dictionary.com defines marketing as, "the action or business of promoting and selling products or services, including market research and advertising." That definition is confusing because it is essentially saying that marketing is selling, but sales is selling, right? We prefer the Hubspot explanation: “Sales and marketing are two business functions within an organization. They both impact lead generation and revenue. The term ‘sales’ refers to all activities that lead to the selling of goods and services. Marketing is the process of getting people interested in the goods and services being sold.”
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LocalBizSC.com + Q2 2021
