2013/14 TYPOGRAPHY | PROMOTION
Reassert Domino’s Pizza’s ownership of ‘TwoFor-Tuesdays’ using a wide-spread campaign. The ‘50 Reasons/Find A Friend’ campaign plays on the idea of giving the customer 50 reasons not to buy the product, and telling them how sad they are if they fit the reasons.
2013/14 TYPOGRAPHY | PROMOTION
2014 EDITORIAL | PACKAGING
A short research publication on the Nike Brand Air Jordan. Perfect bound and packaged. The publication is split into three sections, History, Branding and Today. It explores how Air Jordan became the brand it is today, with the influence of Michael Jordan and Basketball.
2014 BRANDING | EDITORIAL | PROMOTION | WEB
An exhibition celebrating 65 years of the NBA, with a focus on the top 10 NBA players of all time. A full identity for the exhibition was created, along with promotional and retail material, including a large exhibition book and campaign.
2014 BRANDING | EDITORIAL | PROMOTION | WEB
2014 BRANDING | EDITORIAL | PROMOTION | WEB
2014 TYPOGRAPHY | HAND RENDERED
A challenge to create one piece of hand drawn typography every day for one month, exploring the different styles possible.
2014 TYPOGRAPHY | EDITORIAL
A publication around the subject of typography principles. A simplified and easy to read format for beginners in the subject area.
2014 TYPOGRAPHY | EDITORIAL
2015 APP | BRANDING
A mobile App for a luxury Italian Bakery & Cafe, ‘fonte de vita’. It allows customers to interact with the brand at any time they please. Users are able to place orders for pick-up, make table reservations, and create their own list of favourite foods and drinks.
2015 APP | BRANDING
2015 APP | BRANDING
2013 TYPOGRAPHY | TYPE DESIGN
Houston is a typeface inspired by straight lines and futuristic design. It follows an elongated octagonal grid, and uses only straight lines to create each letter. There are eight variations, ranging from thin to bold, and include a few decorative variations.
2014 TYPOGRAPHY | TYPE DESIGN
Courtside was created for the identity of the NBA Exhibition. It is designed using the shapes of a basketball court and geometry of shooting. The typeface is in upper-case, lower-case and numerals. It can be displayed in three weights: Thin, Regular and Bold.
2015 TYPOGRAPHY | TYPE DESIGN
A full typeface family. Initially starting as a hand drawn slab serif font, Notam was then taken digital and expanded into several variations. Variations include a sans serif and slab serif version, in four weights: Thin, Regular, SemiBold, Bold.
2014 CLIENT WORK | BRANDING | PROMOTION
Wheatless & More is a Belgium based wholesale distribution company offering a wide selection of healthy and freefrom food. Full branding was created, with a solution that worked across a variety of media, printed and digital.
2014 CLIENT WORK | APP
Finding Vegan is a successful Vegan website where users can share recipes and tips. This was expanded into a mobile App.
2013 TYPOGRAPHY | HAND RENDERED
Reassert Domino’s Pizza’s ownership of ‘TwoFor-Tuesdays’ using a wide-spread campaign. The ‘50 Reasons/Find A Friend’ campaign plays on the idea of giving the customer 50 reasons not to buy the product, and telling them how sad they are if they fit the reasons.