DOMINO’S PIZZA YCN 2013/14 brief to reassert Domino’s Pizza’s ownership of ‘Two-For-Tuesdays’ using a widespread campaign. The ‘50 Reasons/Find A Friend’ campaign plays on the idea of giving the customer 50 reasons not to buy the product, and telling them how sad they are if they fit the reasons.
2013/14 TYPOGRAPHY | PROMOTION
DOMINO’S PIZZA
The interactive App allows the audience to get directly involved. Users can flick through the 50 reasons, as well as upload their own reasons and shots of them enjoying the deal. It also links directly to the Domino’s website to allow them to order the deal.
2013/14 TYPOGRAPHY | PROMOTION
THE WOODSHOP The Woodshop is an American based restaurant specialising in burgers, brews and ice-cream. A simplistic approach of typography with an integrated burger icon is the basis of the branding. Icons for each of the specialties have also been created.
2014 CLIENT WORK | BRANDING
AIR JORDAN PUBLICATION A short research based publication into the Nike Brand Air Jordan. Perfect bound and packaged. The publication is split into three sections; History, Branding and Today, exploring how Air Jordan became the brand it is today, with the influence of Michael Jordan and basketball.
2014 EDITORIAL | PACKAGING
NBA EXHIBITION An exhibition celebrating 65 years of the NBA, with a focus on the top 10 NBA players of all time. A full identity for the exhibition was created, along with printed material to be received or purchased at the exhibition. There is also a large-scale promotional campaign to raise awareness.
2014 BRANDING | EDITORIAL | PROMOTION | WEB
NBA EXHIBITION
2014 BRANDING | EDITORIAL | PROMOTION | WEB
An interactive App is available for visitors to download once at the exhibition. This contains a full audio to listen to when walking around the exhibition, as well as an option to view more of the images and information on the players featured.
NBA EXHIBITION
2014 BRANDING | EDITORIAL | PROMOTION | WEB
NBA EXHIBITION
2014 BRANDING | EDITORIAL | PROMOTION | WEB
COURTSIDE Courtside was created for the identity of the NBA Exhibition. It is designed using the shapes of a basketball court and geometry of shooting. The typeface is in upper-case, lower-case and numerals. It can be displayed in three weights: Thin, Regular and Bold.
2014 TYPOGRAPHY | TYPE DESIGN
30 DAYS A challenge to create one piece of hand drawn typography every day for one month, exploring the different styles possible.
2014 TYPOGRAPHY | HAND RENDERED
TYPE PRINCIPLES A publication around the subject of typography principles. A simplified and easy to read format for beginners in the subject area.
2014 TYPOGRAPHY | EDITORIAL
TYPE PRINCIPLES
2014 TYPOGRAPHY | EDITORIAL
FONTE DE VITA APP A mobile App for a luxury Italian Bakery & Cafe, ‘fonte de vita’. It allows customers to interact with the brand at any time they please. Users are able to place orders for pick-up, make table reservations, and create their own list of favourite foods and drinks.
2015 APP | BRANDING
FONTE DE VITA APP
2015 APP | BRANDING
FONTE DE VITA APP
2015 APP | BRANDING
SIMPLEX Simplex is a full typeface family with twelve different variations available. The typeface originally started as a hand rendered slab serif, but was taken digital for refinement and expanded into a sans serif and rounded style also. To document the typeface a full typographic specimen publication has been created, showing all variants, characters, glyphs and numerals.
2015 TYPOGRAPHY | TYPE DESIGN | EDITORIAL
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SIMPLEX
2015 TYPOGRAPHY | TYPE DESIGN | EDITORIAL
DBA CAPITAL NORTH A brief set by the DBA to brand the ‘Northern Powerhouse’ in a collaborative group, using the name ‘Capital North’. The concept is to show each of the four cities individuality and how these work together in unison to form a stronger and unified entity. The four areas that will benefit all cities are identified as: Travel, Culture, Innovation and Opportunities. This concept is applied over a range of outcomes to show the diversity of the designs and how it would be applied in each city respecting the individual needs of each but keeping a unified and consistent approach throughout.
2015 BRANDING | PROMOTION | COLLABORATIVE
DBA CAPITAL NORTH
The benefits of each city and the coming together of these cities is the basis of the promotional campaign. These posters will be located around the country to promote the North.
2015 BRANDING | PROMOTION | COLLABORATIVE
2015
DBA CAPITAL NORTH
A large part of the Capital North is the two new high speed train lines; the HS2 and HS3. Promotional material detailing the new fast times will be around train stations.
BRANDING | PROMOTION | COLLABORATIVE
Stations will have new way finding systems to help passengers locate the platforms for these trains. The trains have their own bespoke design for tickets, platforms, interiors and exteriors.
DBA CAPITAL NORTH
2015 BRANDING | PROMOTION | COLLABORATIVE
FINDING VEGAN Finding Vegan is a successful Vegan website where users can share recipes and tips. This was expanded into an App with a simplistic design for use wherever the user is.
2014 CLIENT WORK | APP
WHEATLESS & MORE Wheatless & More is a Belgium based wholesale distribution company offering a wide selection of healthy and freefrom food. Full branding was created, with a solution that worked across a variety of media, printed and digital.
2014 CLIENT WORK | BRANDING | PROMOTION
SYFY YCN 2014/15 brief to promote the brand Syfy and show their audience their true passion for the sci-fi genre, and get the audience to engage fully with the brand. ‘One Small Step...’ is a two day annual sci-fi convention located in London, dedicated purely to the sci-fi genre and its pivotal and iconic moments, past and present. A full identity for the convention has been created, with a full range of printed materials for those who attend, as well as an interactive App. There is also application of the brand over promotional material and environmental design.
2015 BRANDING | PROMOTION | WEB | EDITORIAL | EVENT
SYFY
2015 BRANDING | PROMOTION | WEB | EDITORIAL | EVENT
SYFY
2015 BRANDING | PROMOTION | WEB | EDITORIAL | EVENT
SYFY
The App allows a fully interactive experience for those who attend the convention. With all the event information and times available, users are able to create their own individual plan for the convention, as well as see what there is on offer, from exhibitions to famous faces.
2015 BRANDING | PROMOTION | WEB | EDITORIAL | EVENT
SYFY
2015 BRANDING | PROMOTION | WEB | EDITORIAL | EVENT
KAKAWA CHOCOLATE Kakawa is a luxury chocolatiers based around quality chocolate made up of the finest and most authentic ingredients to celebrate the origins of chocolate. The identity is representative of this, using a simplistic and sophisticated approach in all areas of the brand.
2015 BRANDING | PACKAGING
KAKAWA CHOCOLATE
2015 BRANDING | PACKAGING
KAKAWA CHOCOLATE
2015 BRANDING | PACKAGING
VISIT APP Visit is a travel App which allows users to plan their visit to any city in the world. It shows all activities available as well as gives them the options to create a planner and plan a route to get around the activities. The layout combines large photographic imagery with white space for clear and easy navigation, allowing all to use.
2015 APP | BRANDING
VISIT APP
2015 APP | BRANDING
VISIT APP
2015 APP | BRANDING
VISIT APP
2015 APP | BRANDING
LOGO FOLIO A collection of used and unused logo identities created for clients over the past couple of years.
2014/15 CLIENT WORK | BRANDING
FONTE DE VITA Fonte de vita is a new and luxurious Italian bakery and cafe based in the centre of London. The name translates to ‘source of life’ - a religious reference to bread and the cultural importance of religion in Italy. A full identity has been produced, working over a variety of media and packaging.
2015 BRANDING | PACKAGING | WEB
FONTE DE VITA
2015 BRANDING | PACKAGING | WEB
FONTE DE VITA
2015 BRANDING | PACKAGING | WEB