Branding
OUGD603 - Brief 1: fonte de vita Emily Lodge
‘Fonte De Vita’ is a luxury Italian Bakery and Café located in London, UK. It specialises in rustic and classical Italian bread and baked goods.
Secondary Logo
Primary Logo
The translation of ‘Font De Vita’ is ‘Source Of Life’, which is a common reference to bread throughout historic and religious texts. This name is a hommage to the strong religious roots present in Italy. The typeface family to be used across the branding is Berthold Akzidenz Grotesk. This is the only typeface that must be used across all media.
Typography
The branding for Fonte De Vita uses five colours. No other colours should be used at any time unless lighter or darker tones of these. Colours may overlap each other. They may also be at opacities if needed. Colours
Imagery must appear in the specified colour types only. Colour types: Full colour Grayscale Monotone: Gold, brown, dark brown Duotone: Gold and brown
C=25 M=25 Y=61 K=0 R=196 G=179 B=121 #c4b379
C=46 M=63 Y=62 K=50 R=88 G=63 B=57 #583f39
C=14 M=20 Y=20 K=85 R=63 G=57 B=56 #3f3938
C=0 M=0 Y=0 K=100 R=35 G=31 B=32 #231f20
C=0 M=0 Y=0 K=0 R=255 G=255 B=255 #ffffff
Imagery
P.1
Website
OUGD603 - Brief 1: fonte de vita Emily Lodge
To reach a wider audience, the brand has a website with all the information a customer would need. This is a responsive website and available across all devices.
P.2
Promotion
OUGD603 - Brief 1: fonte de vita Emily Lodge
The promotion of this brand is across a variety of sizes and media, from small printed leaflets to larger printed media.
P.3