Brand Guidelines
Contents 4 6 8 11 12 13 14 15 16 18 20 23 24 26 28 30
Our Brand Core Values Services Offered Design Guide - The Logo The Brand Colour Palette The Logo The Logo Variations The Logo Colours The Logo - The Do’s The Logo - The Don’ts The Logo - Page Positioning & Size Design Guide - Typography Typography Heading Typography Body Copy Typography Indexing Typography
3
4
Our Brand Uplifting is a company, established in 2014, which specialises in Elevator repairs and servicing. We are based in Leeds, West Yorkshire but plan to expand out across the country. Focusing on quality, care an safety, with assurance that your elevator will not have any faults or failures in the near future. Our thorough quality checks and regular tests on various types, makes and models of elevators, have transformed out service men into experts, being able to repair almost any issue, to the highest standard, in a professional manner, in a convenient amount of time, so not to trouble the riders of the lift. We are devoted to our trade, all of our service men appreciate the essential, the need for a functioning elevator, to navigate throughout the levels of large buildings; providing opportunistic changes for the disabled, who would be previously halted by many flights of stairs.
5
Our Core Values Uplifting is a high quality service company in which clients must be able to trust to get the job done right. To give the client piece of mind, our values are simple. Responding quickly to the clients call is key. The services provided are key to large buildings and need to be dealt with quickly if problems arise. Professionalism is key. The way we present ourselves as a brand must be consistent throughout all media and through the employees. Safety is of up-most importance in this profession. And finally, quality. The quality of our work must be represented in our brand identity and across all media.
6
7
Our Services The services we provide are to commercial and public companies and buildings. Our services range across all mechanical items in buildings. We specialise in elevators, escalators and stair lifts. Our main work is on public buildings, but we also work on small-scale businesses or buildings.
8
9
10
Design Guide The Logo
11
The Colour Palette The colours chosen reflect the professionalism of our brand and shows our logo off instead of letting a bold colour get in the way. Use only the three colours provided for the logo and text.
C=0 M=0 Y=0 K=100 C=0 M=0 Y=0 K=0
12
C=0 M=0 Y=0 K=70
The Logo The logo reflects our profession in a simple yet effective design. The size of the logo should never be below 20mm in height. Any smaller ruins the legibility.
13
The Logo Variations There are variations which can be used throughout the branding of our company. The main logo should be used as much as possible, but when this is not possible, a variation may be used.
Variation 1 Main logo
Variation 2
Variation 3 14
The Logo Colours The preferred colour for the logo is black, so this should be used where possible. White should only be used over colour. These colours should only be the specified blue or grey. Grey should be used as a last resort.
15
The Logo - The Do’s Always use the logo artwork available, which shouldn’t be altered or adapted in any way. Keep the intended colours specifically given in the guidelines. When applied over a colour or black, keep the logo white. Keep the logo black unless it is illegible. Maintain at least a 1cm exclusion zone, no matter what the size.
16
17
The Logo - The Don’ts Always use the logo artwork available, which shouldn’t be altered or adapted in any way. Do no change the colour. Do not skew. Do not put a box around the logo. Do not outline the logo. Do not put the logo at an angle. Do not place over images which affect the legibility of the logo. Do not use effects on the logo.
18
19
Page Positioning & Sizing The logo should always be in the centre of the page. The logo should always appear at the top above any other text. The logo size must adhere to the given guidelines for each page size, as well as the logo guidelines specified for size and exclusion zones. The specified page sizes are the only ones that should be used.
20
21
22
Design Guide Typography
23
Typography The typeface for the whole of the branding is Source Sans Pro. This should be used throughout printed material and web-based material. No other typeface should be used. This typeface has a number of weights which can be used.
24
25
Typography - Headings For the headings Source Sans Pro Bold should be used. Leading should be the point size +10. Headings must be left aligned on official documents/letterheads. Do not edit the text in any way. Every letter should remain in the same point size. Throughout a document all headings must be at the same point size.
26
27
Typography - Body Copy For the body copy Source Sans Pro Regular should be used. Leading should be the point size +5. Body Copy must be left aligned on official documents/letterheads. The alignment should always be the same as the headings. Do not edit the text in any way. Every letter should remain in the same point size. Throughout a document all body copy must be at the same point size.
28
29
Typography - Indexing For indexing Source Sans Pro Italics should be used. Leading should be the point size +5 Do not edit the text in any way. Every letter should remain in the same point size. Throughout a document all body copy must be at the same point size.
30
31
UPLIFTING Elevator Repairs Established 2014