General
About Sponsorship Colour Paper Sizes Grid System
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8 10 12 14 16
Logo
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Typography
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Logo Variations Sponsorship logo Logo Sizes Do Don’t Placements
Headings Body Copy Indexing Layout
Images Colour Don’t
20 22 24 26 28 30 34
38 40 42 44
46 48 52
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The Top 10 Players of All Time is an exhibition to celebrate 10 of the finest basketball players to ever play in the NBA. Spanning across 65 years the NBA has turned basketball into the monumental sport that it is today and a huge part of American culture. This exhibition is built up on the idea of celebrating 10 outstanding players, past and present, who have furthered the sport, amassed huge followings and been incredible players through their time on the courts.
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On August 3rd 2014, it marks the 65th anniversary of when the NBA started with its namesake, and changed the face of basketball forever. To mark this momentous occasion, this exhibition is a beacon representing the true success of what has been achieved through the NBA and the stars who have been made.
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This exhibition would not be possible without sponsorship from the NBA and the Naismith Memorial Basketball Hall Of Fame. With the NBA sponsoring the exhibition, the public will for the first time be able to see photographs, read stories and really get to know the 10 players honoured. It becomes a once in a lifetime opportunity for those viewing, and gives the players the full recognition they deserve.
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The Naismith Memorial Basketball Hall Of Fame comes into the mix by agreeing to be the location of the exhibition. Located in Springfield, Massachusetts, the home of basketball, it is the most fitting place to hold the exhibition. This building houses an exhibition on the 50 Greatest NBA Players of All Time, which is permanently on display in the main hall.
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Throughout the entirety of this exhibition there are four colours to be used. These colours are chosen as they are representative of the NBA and their colour scheme. NBA has a rich history and is a fundamental part of the exhibition, so a way of representing them and appreciating their work for the basketball industry, their colours must be used.
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No other colours apart from these four can be used for any element of the branding. The only case where this doesn’t apply is photographic images, where the full colour may add to the impact of the image and work.
C=89 M=53 Y=12 K=1
C=5 M=97 Y=53 K=1
C=0 M=0 Y=0 K=0
C=0 M=0 Y=0 K=100
R=13 G=105 B=165
R=221 G=26 B=79
R=255 G=255 B=255
R=0 G=0 B=0
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The paper used must follow the specifications given here. Keeping to these specifications ensures that the branding of the exhibition stays strong. The first rule is that all printed media must be at a portrait orientation when presented/folded. This keeps a consistent visual throughout the branding. The second rule is that, aside from the specified sizes, all media larger must be an even number of centimetres on both height and width. For example, a sheet a 24cmx28cm is acceptable, but a sheet at 23cmx29cm is not.
There are five main sizes to go by, each with their own specific use. The first is the letterhead at A4 size. This is to be used for the corporate side of the business only, for writing letters. For publications there are two sizes available to use. One larger, and one smaller. A5 is suitable for promotional flyers and invitations to the exhibition. The smallest media is for small printed editorial media at the exhibitions. It represents the page size of one sheet in a concertina, booklet or flip book (whichever is appropriate to the content). No media must be smaller than the smallest page size specified. Larger media can be at any size as long as it keeps to the specifications written.
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Letterhead/A4: 210x297mm Publication 1: 180x260mm Publication 2: 180x240mm
Small Media 1/A5: 148x210mm
Small Media 2: 120x160mm
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The grid system is important to the visual look of the branding. The restrictions must be followed in order to keep a consistent appearance across a variety of media. All media must go by the same grid system of 10 columns by 12 rows. The guttering can be changed depending on the size of the media being used. On smaller media where this grid system may be too large, the system of 5 columns by 6 rows may be used.
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There must be at least a 1cm margin around every page. Written content must not go over this. Bleed must be at least 3mm. This can change depending on the size and nature of the media.
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The exhibition has one logo, but two different appearances. The logo is based on the shape of a basketball, displaying this in its simplest form. The two difference appearances are to make maximum impact on the products, but also give a wide variety of options in their use and placement on a page.
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The official logo is the top one. This is the one that should be used on all corporate documents, such as letterheads. The logo variations can be used throughout branding.
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There are eight different variations for the logo. These are the only ones that should be used throughout the branding.
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These variations should not be edited in any way. The choice of colour of the logo is down to what it is being placed on.
The colour logo’s should be used at all times. Only resort to the black or white logo when printing black and white.
TOP 10 PLAY THE ER . E S M
E TOP 10 PLAYE H T . RS ME E TOP 10 PLAYE H T . RS ME
YER 0 PLA S OF A L L P1 TI TO
YER 0 PLA S OF A L L P1 TI TO
TOP 10 PLAY THE ER . E S M
YER 0 PLA S OF A L L P1 TI TO
TIME. THE TOP L L 10 A P OF
L S OF A L TIME . T HE YER LA
L S OF A L TIME. T HE YER LA
TIME. THE TOP L L 10 A P OF
TIME. THE TOP L L 10 A F P O
L S OF A L TIME . T HE YER LA
L S OF A L TIME. T HE YER LA
TIME. THE TOP L L 10 A F P O
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YER 0 PLA S OF A L L P1 TI TO
The sponsorship logos must be present on all branded items, from corporate letterheads right through to exhibition published material. There are two variations of the logos to be used. The colour logos should be used at all times if the finished product will be printed in colour. Both logos have white boarders around them. This is to ensure they are clearly seen over whatever they may be put on top of.
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The greyscale logos are only to be used when printing in black and white. These logos must not be edited in any way. They must be presented as they are and follow the restrictions set.
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Each logo has their own specific minimum size which must be followed at all times. The exhibition logo must not be any smaller than 30mm in height. The logo can be any maximum height as long as it follows all guidelines. The minimum exclusion zone around the exhibition logo is 1cm. This must not be any smaller. This can be larger.
The sponsorship logos must not be any smaller than 20mm in height. These two logos must always be the same height as one another. At the smallest size of 20mm, the exclusion zone for the sponsorship logos must be more than 5mm.
1cm
Minimum height: 30mm
1cm
1cm
1cm 26
5mm
Minimum height: 5mm 20mm
5mm
5mm 5mm
Minimum height: 20mm
5mm
5mm
5mm 27
Do place the logo colours over the opposite block colours. Either logo variation is fine to use.
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When using coloured images, use the opposite colour logo over the top.
Do place a coloured logo over a monotone image. If this is the non-block logo it must remain in the image frame.
The block logo is used for if the logo goes off the edge of an image.
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Don’t place the logo over the same coloured background.
Don’t skew the logo in any way.
Don’t put any effects on the logo.
Don’t change the colour outside the colours specified.
Don’t add anything to the logo.
Don’t enclose the logo in a space.
Don’t rotate the logo in any way.
Don’t lay the logo over an image of the same colour.
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Don’t place the non-block logo half way over images.
Don’t colour in the background of the logo.
Don’t flip the logo.
Don’t warp the logo.
Don’t change the colour of individual elements in the logo.
Don’t use an image in the background of the logo.
Don’t use the black or white logo in full colour printing.
Don’t make the logo larger than the image.
E TOP 10 PLAYE . TH RS E M
L S OF A L TIME. T HE YER LA
IME. THE TOP LL T 10 A P OF
YER 0 PLA S OF AL LT P1 I TO
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The placements given are a guide to where the three logos can be placed on a page. These must be followed at all times.
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The sponsorship logos should always be placed together in the bottom left hand corner.
For letterheads it must be placed in the top right hand corner. For small promotional material it must be placed in the centre top.
For larger promotional material, the exhibition logo can be placed where it stands out the most. The sponsorship logos must remain in the bottom left corner.
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Typeface: Court Side For all headings throughout all branded material, they must be in the custom typeface designed specifically for this exhibition. This typeface ‘Court Side’ follows the geometry of basketball courts and shots. It is individual and bespoke to this exhibition. Headings must never be all uppercase. Headings must always be at least 10 point sizes larger than body copy. In full colour printing headings can be in the specified red or blue, but it must contrast to the image colours being used. For example, if the images being used are in red, the heading must be in blue, and vice versa.
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Black or white should only be used for printing in greyscale. If the images are greyscale or full colour, the heading can be any of the four colours. In terms of sub-headings or bold sections of body copy Avenir Next Bold should be used. This should follow the same leading rules as given in the Body Copy guidelines. This should be used a minimal amount compared to Court Side. Subheadings must be at least 5 point sizes larger than body copy. Subheadings must be in either the specified red, blue or black. These must never appear in white.
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Typeface: Avenir Next Medium For all body copy throughout the branded material, the typeface must be Avenir Next Medium.
Body copy must never overlap an image unless in a coloured box with opacity set at 100%.
No other typeface should be used for body copy.
Body copy must never be all uppercase.
Leading should be the point size + 5. All body copy should be aligned with the last line aligned to the left. No words should hyphenate over two lines.
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Body copy should always be black, unless used for side notes/side bars. In this case it can be any of the four specific colours.
ABCDEFG H IJ KLM N OPQRSTU VWXYZab c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 456789
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Typeface: Avenir Next Medium Italic For all indexing throughout all branded material, the typeface used must be Avenir Next Medium Italics.
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For small print, the text must be at least 1 point size smaller than the body copy.
No other typeface should be used for indexing.
Indexing must never overlap an image unless in a coloured box with opacity set at 100%.
Leading should be the point size + 5.
Indexing must never be all uppercase.
All indexing should be aligned with the last line aligned to the left. No words should hyphenate over two lines.
Indexing should always be black. If layered over a black background, it must be white.
ABCDEFG H IJ K LM N OPQRSTU VWXYZab c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 456789
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Text layout must remain consistent across all media, which is the reason for restrictions to follow. In media A4 or smaller, the body copy must be broken down to two columns. The only exception of this is in the use of the smallest media allowed. If needed, the text can be shown in one column if at a large enough point size. Headings should always appear at the top of a document. For letterheads the text must be in one column. Any media larger than A4 the number of columns must adapt to the size. These columns must not be too wide.
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Text columns must go by the grid of the document. There must be at least a 1cm gap between the column and the edge/inside of the page. Each group of columns must have a 1cm gap between each column for consistency. Text must attempt to be even in at least two columns on a page. There must not be one long column only unless the page also holds images.
Large Media
Letterheads
Publications
Small Media
Small Media
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Full colour images should only be used on photographic inset pages in publications. Opacity must be at 100% at all times.
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Greyscale images should only be used on section beginning pages in publications. Opacity of greyscale images must be at 75% at all times.
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There are two colours which can be used in the duotone setting. These are specified colours given in accordance to the branding of the exhibition.
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These are the only duotone colours that should be used throughout media. These colours should not be altered in any way from the specified brand colours.
These can be used across all media, but on the same page the duotone colour must be the same throughout. The opacity must be at 100% at all times.
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Don’t skew the image in any way.
Don’t lay two images over each other.
Don’t change the saturation in any way.
Don’t change the colour of the images to ones outside the specified colours.
Don’t use an image in a shaped frame.
Don’t edit the images in any way.
Don’t cut any of the image out.
Don’t use two different colours at once over the top of the image.
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