OUGD601 | CoP3 Presentation
Emily Lodge
OUGD601 | CoP3 Presentation
Theme: Consumerism
OUGD601 | CoP3 Presentation
Theme: Consumerism
Question: Does typography influence a viewers initial assumption when looking at an advertisement?
OUGD601 | CoP3 Presentation
Theme: Consumerism
Question: Does typography influence a viewers initial assumption when looking at an advertisement?
Questions to explore: Does the layout of typography affect the views assumption? Can type be more powerful than an image in advertisement? What is powerful typographical advertising? What style of typography sells more? Can typography affect sales of a product? Do trends/social matters affect the typography used in advertisements? Is typography a major part of advertisement or is it overlooked? How is typography used in advertisements?
OUGD601 | CoP3 Presentation
Theme: Consumerism
Question: Does typography influence a viewers initial assumption when looking at an advertisement?
Questions to explore: Does the layout of typography affect the views assumption?
Can type be more powerful than an image in advertisement? What is powerful typographical advertising? What style of typography sells more? Can typography affect sales of a product?
Do trends/social matters affect the typography used in advertisements? Is typography a major part of advertisement or is it overlooked? How is typography used in advertisements?
OUGD601 | CoP3 Presentation
OUGD601 | CoP3 Presentation
OUGD601 | CoP3 Presentation
Research: Books: Advertising Design & Typography Stop, Think, Go, Do Effects of Typographic Factors in Advertising - Based Persuasion: A General Model and Initial Empirical Tests Typographic Design: Form & Communication The Vignelli Cannon Thinking With Type The Consumer Society
OUGD601 | CoP3 Presentation
Research: Primary Research: Practical approach To create an advertisement. Create one master design. Change the typography on each print. Record a variety of people’s reactions.
OUGD601 | CoP3 Presentation
Practical: Created from the primary research Create a publication which displays the advert, the typography and the recorded reactions.
OUGD601 | CoP3 Presentation
Linking To Extended Practice: Majority of briefs are around promotion or typography 30 Days - Hand Drawn Type 30 Days - Publication New York City Travel Pack Eurostar Rebrand Typeface Luxury Chocolate