OUGD602 | This Is Where I Leave You...
Emily Lodge
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OUGD602 | This Is Where I Leave You...
Progression
The Beginning & First Year
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Influence - Mike Perry
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Alphabet
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Design aspiration
A typographer who creates work by hand as well as digitally. Hand rendered & screen printing.
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Inspiration & Influences
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Emily Lodge
OUGD602 | This Is Where I Leave You...
What did I enjoy?
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Emily Lodge
OUGD602 | This Is Where I Leave You...
What did I dislike?
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Realisation
The design world is much larger than I initially thought. There is a huge amount I did not know. I didn’t have a good knowledge of studios, designers and trends. 09
Emily Lodge
Studios & Designers
OUGD602 | This Is Where I Leave You...
Emily Lodge
Si Scott
The Partners
Frederico Landini
Tim Bjorn
Jarrik Muller
Dion Star Studio
Pentagram
Koen Taselaar
Pablo Lobo
Saul Bass
Analogue
Why Not Associates
Glazer
Stefano Agabio
Craig Ward
The Consult
Axel Peelmรถller
Pete Rossi
Brand Culture
Sagmeister & Walsh
Alt Design
In House
Neo Neo
Cartlidge Levene
Josef Muller Brockmann
Lono
David Airey
Dave Sedgewick
Push
Massimo Vignelli
400
BVD
Brent Couchman
BLOW
Pete ร rntoft
The Pink Group
Build
KOMBOH
Bravo Company
Matt Burns
KVGD
David Carson
Salih Kucukaga
Woody Harrington
Studio MPLS
The Touch Agency
Buro Destruct
Valarie Jar
Cast Iron Design
Zero Per Zero
The Design Surgery
Experimental Jetset
Michael McMillan
Irish Butcher
Mucca
Avenue
Mike Perry
Erwin Hines
Project Projects
Oat
Ideas Factory
Alan Kitching
Homer Mendoze
Madison Graphics
Eszter Lacki
Deep
Gen.A
Gregory Hubacek
OMFGC
Fabrizio Tarussio
The Chase
Pattern Matters
Dan Cassaro
Neville Brody
Catalogue
Love
Josip Kelava
Studio MPLS
Paul Rand
Fieldwork
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OUGD602 | This Is Where I Leave You...
First Year - What I learnt
Fast software learner. Typographically driven. Variations & development. Found it hard to present myself well. Didn’t enjoy presenting. The first idea is not always the best. Editorial work. Do not like info-graphics. 11
Emily Lodge
OUGD602 | This Is Where I Leave You...
Realisation
Making something look good doesn’t mean it’s good design.
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Progression
The Turning Point & Second Year
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Inspiration & Influences
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Design For Print
“Don’t just do a book. Do something more interesting.”
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Design For Print
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Progression
I definitely do not like info-graphics. Follow my gut instinct. Do not try to design to suit all feedback.
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Design For Web
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Design For Web
Emily Lodge
Designing for print and web are the same, just with different outcomes. Designing for web doesn’t have to be any less creative than designing for print.
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OUGD602 | This Is Where I Leave You...
NBA Exhibition
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Progression
Nothing is ever finished. I can always do better. Perfectionist.
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Progression
Don’t overcomplicate. Think about entire application. There’s always more than one approach. Consistency.
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Placement - Leo Burnett
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Placement - Leo Burnett
Long working process. A lot of stages & departments. Not much creative input on some briefs. Graphic designers were there to make things look good. Typesetting & kerning are important.
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Progression
Client Briefs & Learning Curves
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Emily Lodge
OUGD602 | This Is Where I Leave You...
What I learnt
Experiences with clients vary.
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Client Briefs
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Client Briefs
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Emily Lodge
OUGD602 | This Is Where I Leave You...
What I learnt - The Bad Things
Sometimes are unappreciative. Can be rude/disrespectful. Believe their creative control is what’s best for the project. Don’t see the amount of work in an outcome. Unrealistic deadlines. Friends don’t always pay. 29
Emily Lodge
OUGD602 | This Is Where I Leave You...
What I learnt - The Good Things
Some clients enjoyed contribution. Proactive in the discussion of progress. Real-life work to put in portfolio. Trust in my creative control & decisions. Appreciative. Can lead to further work. Payment. 30
Emily Lodge
OUGD602 | This Is Where I Leave You...
Progression
Refinement & Third Year
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Inspiration & Influences
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Refinement
Sophisticated. Considered. Simple. Experimentation.
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Refinement
Typography. Branding & Identity. Promotion. Editorial.
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Aims
Get a placement. Do YCN. Get better at digital design. Learn Hand Drawn Typography. Create a portfolio to be proud of.
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Emily Lodge
OUGD602 | This Is Where I Leave You...
30 Days
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Typeface
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Emily Lodge
OUGD602 | This Is Where I Leave You...
YCN Syfy
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Placement - Cool Beans Creative
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Placement - Cool Beans Creative
Fast turnaround. Start to finish design work. A lot of client contact. Full creative control.
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Progression
Typographically driven. Branding & Identity. Enjoy creating books. Still dislike info-graphics. Enjoy both print and web design. Better at web design than I thought.
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Progression
Confidence in my ability. Confidence in presenting my work. Layout & presentation of work. Clear way of working through a brief. A greater understanding of graphic design & typography design.
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Future
Create another fully rounded brief Work with more hand drawn type Have a strong portfolio Work in a studio
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Emily Lodge
OUGD602 | This Is Where I Leave You...
Emily Lodge
Thanks for listening. Any questions?
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