BA (hons) GRAPHIC DESIGN OUGD603 THE PLAN Name: Emily Lodge Manifesto: I am a typographically driven designer who works primarily in branding, promotion and editorial design. Brief one (title): Fonte De Vita A luxury Italian Bakery/Café. Print Collateral & promotional proposals. Focus on branding. Time frame: 3 Weeks Brief two (title): 30 Days To produce 30 different hand drawn type images over 30 days. Focus on typography. Time frame: 30 days Brief five (title): New York Travel Pack To create a promotional pack for tourists travelling to New York. Backed up by a promotional campaign. Focus on branding and promotion. Time frame: 6 - 8 weeks Brief four (title): Hand drawn Type Book To create a publication of the hand drawn type images created as part as brief two. Focus on editorial. Time frame: 3 – 4 weeks Brief three (title): EuroStar Rebrand To rebrand the EuroStar to appeal to a younger audience. Focus on branding and promotion. Time frame: 4 weeks Brief six (title): Typeface To create a sans serif typeface for body copy. In full and including glyphs. Focus on typography. Time frame: 4 – 6 weeks
Brief seven (title): Top 10 Greatest Television Series Of 2000’s To create a publication or series of publications with an in-depth look at the top 10 greatest television shows of the 2000’s. Focus on editorial. Time frame: 3 – 5 weeks Brief eight (title): European Destinations Following on from brief two, the brief is to create a publication promoting the various destinations of the EuroStar and of Europe. Focus on editorial. Time frame: 4 – 6 weeks Collaborative (title): Luxury Chocolate Brand To create a luxury chocolate brand to be sold in high-end supermarkets and department stores. Focus on branding, packaging and promotion. Collaborative with Charlie Rotherham Time frame: 6 – 7 weeks