CV / Portfolio
2013/2014
Who Am I? I’m Emily Lodge, a Graphic Design student who has just started my third year on the (BA) Graphic Design course at Leeds College Of Art. I work across a variety of different areas of design and industry sectors. I particularly enjoy Branding, Editorial and Promotional work. I excel in these areas due to the large quantity of deliverables and media these use. I work in both print and digital media and mainly in a digital format as this is where my design strengths lie. Typography is a large part of my design practice and something that I am passionate about. I enjoy the practice of experimenting with type layout and type design, often creating my own typefaces.
Education Gateways School 1998/2009 GCSE The Grammar School At Leeds 2009/2011 A Level University for the Creative Arts 2011/2012 Foundation Diploma in Art & Design (Visual Communication) - Distinction Leeds College of Art September 2012 - Present (BA) Graphic Design
Past Experience Print Flow Communications September 2012 Leo Burnett August 2014 P.4
Skills
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YCN Domino’s Pizza The brief was set as part of the YCN Student Awards. The brief was to reassert Domino’s Pizza’s ownership of the ‘Two-For-Tuesdays’ deal. Restrictions were that only the Domino’s colours of red, blue and white could be used, as well as specified typefaces and photographic images. Using Domino’s witty and humorous tone of voice, my response was to create the ‘50 Reasons/Find A Friend’ campaign. This plays on the idea of giving the customer 50 reasons not to buy the product, and telling them how sad they are if they fit the reasons. The response is across both printed media and web, with a focus on larger promotional posters. The web element is to get the customers more involved with the deal.
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A Brief Look Into Air Jordan A brief research publication on the Nike brand Air Jordan. Split into three areas, History, Branding and Today, the publication explores how Air Jordan became the brand it is today, with the influence of Michael Jordan. Each section is colour coded.
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The Top 10 NBA Players Exhibition The Top 10 Players Of All Time is an exhibition created to celebrate 65 years of the NBA. It recognises the careers and achievements of 10 of the players, past and present, who are considered to be among the best ever. Located at The Naismith Basketball Memorial Hall in Massachusetts, the exhibition shows the achievements and success of the NBA. Print collateral includes full corporate branding, complete with brand guidelines, a 126 page exhibition guide with supporting editorial pieces. There is also a large amount of promotional material and large scale proposals, including a web based presence to support the exhibition.
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Courtside Courtside is a typeface created for the identity of the NBA Exhibition. It is designed using the shapes of a basketball court and the geometry of shooting the ball into the net. The typeface is in upper-case, lower-case and numerals. It can be displayed in three weights: Thin, Regular and Bold.
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Finding Vegan Finding Vegan is a successful Vegan website where users can share recipes. The client wanted to turn this into a mobile App. Ease, accessibility and simplicity were the key elements to the design as it will be used by a variety of people. The main focus is on the food images and how the user can interact with these.
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The Family Postcard The Family Postcard is a photography service for family portraits on holiday in Cornwall. As a new start-up company, the client wanted strong, simple branding to be put across printed and digital media. The client wanted a number of variations to be applied across all media, as well as a number of colour variations.
Mike Marshall Photography Mike Marshall is an American landscape photographer based in New York. With the launch of his website, he wanted a unique logo design which was simple and contemporary. He wanted it to be a design which incorporated him as a person as well as his practice.
The Woodshop The Woodshop is a new Burger restaurant opening in the USA. It specialises in Burgers, Beers & Ice-creams. The client wanted a design which incorporated a contemporary, simple and recognisable icon which could work on its own and fit within the complete logo design.
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Massage Williamsburg Massage Williamsburg is a massage studio based in America. Inspired by geometric shapes and patterns, the client asked for a very simple design which incorporated this element as well as the name of the studio.
The Soul House The Soul House is a newly established Ski and Snowboarding equipment store located in the Sierra Nevada Mountains. The client asked for a design inspired by the mountains while keeping in with the name. It is to be made into a large scale sign to be put outside the store.
Classics Quality Meal Service Classics Quality Meal Service is a service which provides customers with a delivery of Gourmet freezer food. Previously called Gourmet Freezer, the client asked for a new logo design after a previous job of creating a packaging slip for all the meals.
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Wheatless & More Wheatless & More is a healthy wholesale distribution company offering a wide selection of freefrom food. The client wanted a very simple design which presented their business in a professional and contemporary style. The design needed to work over a variety of media.
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Thanks for looking! If you want to see more work or get in touch contact me with:
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CV / Portfolio 2013/2014