Portfolio 2013/15

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I’m Emily. I’m 21. I’m in my third year studying (BA) Graphic Design at Leeds College Of Art.

Email: emily_lodgee@hotmail.co.uk

I like to work across a variety of different areas of design and experiment and develop my skills wherever I can.

Mobile: +44 7789 477678

While I enjoy work in all areas, I do particularly enjoy working in Branding, Editorial and Promotional design.

Behance: www.behance.net/emilylodge

I work mainly in a digital format, creating outcomes for both print and web, however I do try to include hand rendered design where I can. Typography is a large part of my design practice and something that I am passionate about. I have recently taken up creating typography by hand, as well as creating typefaces.

Gateways School 1998/2009 GCSE The Grammar School At Leeds 2009/2011 A Level University for the Creative Arts 2011/2012 Foundation Diploma in Art & Design (Visual Communication) - Distinction Leeds College of Art September 2012 - Present (BA) Graphic Design

Print Flow Communications September 2012 Leo Burnett August 2014

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PRINT

WEB

BRANDING EDITORIAL PROMOTION PACKAGING TYPOGRAPHY SCREEN PRINTING CRAFTING CONCEPTS DEVELOPMENT LAYOUT PRESENTATION

PAMPHLET

SADDLE

PERFECT

COPTIC

JAPANESE

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The brief was set as part of the YCN Student Awards. The brief was to reassert Domino’s Pizza’s ownership of the ‘Two-For-Tuesdays’ deal. Restrictions were that only the Domino’s colours of red, blue and white could be used, as well as specified typefaces and photographic images. Using Domino’s witty and humorous tone of voice, my response was to create the ‘50 Reasons/Find A Friend’ campaign. This plays on the idea of giving the customer 50 reasons not to buy the product, and telling them how sad they are if they fit the reasons. The response is across both printed media and web, with a focus on larger promotional posters. The web element is to get the customers more involved with the deal.

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A university set brief to create a sixteen page publication on a personal topic of interest. The response is a digitally printed perfect bound book based around the Nike Brand Air Jordan. The publication is split into three sections, History, Branding and Today. It explores how Air Jordan became the brand it is today, with the influence of Michael Jordan and Basketball. Each section is colour coded with all images in monotone colour.

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The Top 10 NBA Players Of All Time is a fictitious exhibition created to celebrate 65 years of the NBA. It recognises the careers and achievements of 10 of the players, past and present, who are considered to be among the best ever. Print collateral includes corporate branding, complete with brand guidelines, a large exhibition guide with supporting pieces. There is small promotional material, proposals for large scale promotion and a web based presence.

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30 Days is a self initiated brief to create one piece of hand drawn typography a day, sticking to the phrase ‘The quick brown fox jumped over the lazy dog’. The aim of this brief was to explore the use of hand drawn type and improve my skills in this area of design.

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A self initiated brief to create a publication around the subject of typography principles. Typography principles is something learnt immediately when starting a university course in Graphic Design, and while there are a huge amount of text books around this subject, there is not a publication which is simplified down and easy to read. The response to this problem was to create a very simple and easy to read publication, using simple illustrations and minimal text to go through the important points that make up typography principles.

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A self initiated brief to create a mobile App as an extension to another brief, an Italian Bakery & Cafe, ‘fonte de vita’. The brand is created around luxurious Italian baked goods, desserts and drinks, based in London. This App allows customers to interact with the brand at any time they please. It has the full menu and details of the brand and location. Along with this, users are able to place orders at the Bakery for pick-up, make reservations at the Cafe, and create their own list of favourite foods and drinks, easy to refer to at any time. The App is image driven, with a flat vector structure throughout all pages. Icons have been created for each of the main headings. Images change from brown to colour when on the selected menu, indicating clearly to the user what page they are on.

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Houston is a self initiated project to create a typeface inspired by straight lines and futuristic design. It follows an elongated octagonal grid, and uses only straight lines to create each letter. There are eight variations, ranging from thin to bold, and include a few decorative variations.

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Courtside is a typeface created for the identity of the NBA Exhibition. It is designed using the shapes of a basketball court and the geometry of shooting the ball into the net. The typeface is in upper-case, lower-case and numerals. It can be displayed in three weights: Thin, Regular and Bold.

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A self initiated project to create a full typeface family. Initially starting as a hand drawn slab serif font, Genero was then taken digital and expanded into several variations, with expansion to the inclusion of lowercase letters currently taking place. Variations include a sans serif and slab serif version, in four weights: Thin, Regular, Semi-Bold, Bold.

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Finding Vegan is a successful Vegan website where users can share recipes. The client wanted to expand this into a mobile App. Ease, accessibility and simplicity were the key elements to the design as it will be used by a variety of people. The main focus is on the images and the user interaction. My response was to create a very clean and simple design with clear buttons, images and options. The brand colours are used throughout the App, following the way they are used on the website.

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A collection of used and unused logo designs created for clients within the past year. These were designed with varying input from the clients to give them what they were looking for, as well as a clean and professional design.

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The Woodshop is a restaurant based in American which specialises in burgers, brews and ice-cream. The client wanted a simple logo with the inclusion of an burger icon which was unique, recognisable and worked well on its own. Following this, the client wanted an identity built on the creation of icons for each speciality. My response was to create a logo design which incorporated the burger icon into the name. The icon is extremely simple in design, and is the main branding element.

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Wheatless & More is a Belgium based wholesale distribution company offering a wide selection of healthy and freefrom food. The client wanted full branding creating, with a solution that worked across a variety of media, printed and digital. They wanted a very simple design which presented their business and professional, new and contemporary. My response was to create a purely typographic logo that was bold and simple. Along with this, full brand guidelines were created as well as a variety of branded collateral, ranging from printed promotional material to social media profiles.

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