Oasis The challenge is to write a suite of service messages that will stand out in our stores. The messages should have a non seasonal focus and be able to come across various channels from in-store to online.
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Daisy Conway & Emily Lodge
The concept is to display the nine messages in a fun and friendly way with original illustrations to reflect the friendly nature of the brand. 2
Daisy Conway & Emily Lodge
The designs are presented in a variety of colours, formats and sizes. The colours chosen are bright and representative of the young audience. 3
Daisy Conway & Emily Lodge
The type is displayed in a way which is easily readable from a distance as well as up close, with the priority words in a larger, bolder font. 4
Daisy Conway & Emily Lodge
Each of the nine messages are displayed in-store in a variety of different formats and sizes. 5
Daisy Conway & Emily Lodge
The messages are displayed on a large format using a projector, working on a time-based slideshow to display all nine messages. 6
Daisy Conway & Emily Lodge
The messages are displayed in smaller formats which can be placed around the store in accessible places. 7
Daisy Conway & Emily Lodge
The messages are displayed in a larger format around the store. These are easy to see from a distance to communicate the messages in a quick and useful way. 8
Daisy Conway & Emily Lodge
The design can also be spread across the store’s pre-existing ephemera in an eye-catching and consistent way. 9
Daisy Conway & Emily Lodge
The messages are also displayed online in a similar design as in-store. These are responsive and adaptable to the screen size. 10
Daisy Conway & Emily Lodge
The messages can also be distributed out of store in large formats which are eye-catching and bold. 11
Daisy Conway & Emily Lodge