About
Hearty Home is a luxury Retirement Home dedicated to giving residents the best possible retirement that the whole family can enjoy. The concept behind it is to have a retirement home where the family can enjoy their time there as well.
Located in the outskirts of London, the large premises offers a wide range of accommodation, restaurants and activities to enjoy, as well as easy access to the city.
TYPOGRAPHY
HEADINGS
PRIMARY / BODY COPY
TERTIARY
Museo Slab
Museo Sans
Charter
ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 0123456789
ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrs tuvwxyz 0123456789
ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrs tuvwxyz 0123456789
COLOUR SCHEME
C=10 M=20 Y=75 K=14
Branding
C=0 M=0 Y=0 K=100
The branding if reflective of both the old and new, bringing together both aspects in the typography and colour scheme. The colour scheme of gold is in reference to classic and luxurious.
C=0 M=0 Y=0 K=0
The typography is a combination of both serif and sans serif fonts. The primary and body copy fonts, Museo Slab & Sans are more contemporary, and are accented with a more classical font in Charter.
The Home
The home is located in Surrey on the outskirts of London, with only a one hour trip to the city centre. The home is independent and owns a large piece of land in which the home is situated.
The exterior and interior are large, luxurious and up to date, with large terraces, specialist meal restaurants and a variety of activity rooms, ranging from a cinema room to games rooms.
Website
The main promotional output for the retirement home is the website. This details all information that needs to be known about the home and about every day life, from accommodation to the meal choices.
The website is a simple design with the main content on the front page which scrolls down. There are smaller links to specific information such as activities and food and meal services.
Website
The main promotional output for the retirement home is the website. This details all information that needs to be known about the home and about every day life, from accommodation to the meal choices.
The website is a simple design with the main content on the front page which scrolls down. There are smaller links to specific information such as activities and food and meal services.
Promotion
As well as the website there is printed promotional material in both small and large scales. Leaflets will be posted to family homes in the local area and around the South of UK.
Large scale promotion will be local and in areas such as department stores and on the street. Small advertisement in local newspapers or newsletters will also be distributed.