OUGD602 | Presentation OUGD6 | Direction OUGD603 | Briefs OUGD601 | CoP
Emily Lodge
OUGD6 | Direction
I am a typographically driven designer who works primarily in branding, promotion and editorial design.
OUGD6 | Direction Summer Placement: Leo Burnett - London - One week
OUGD6 | Direction Where am I now? Branding, Promotion, Editorial Typography, Typefaces & Layout Large amount of deliverables Competent with digital software
OUGD6 | Direction Where am I now? Branding, Promotion, Editorial Typography, Typefaces & Layout Large amount of deliverables Competent with digital software
What do I want to achieve? To be a consistent designer To create work over a variety of sectors Have a stronger understanding in typography & form Refine concepts, designs & presentations Stronger research & sources A strong portfolio
OUGD6 | Direction Where am I now? Branding, Promotion, Editorial Typography, Typefaces & Layout Large amount of deliverables Competent with digital software
What do I want to achieve? To be a consistent designer To create work over a variety of sectors Have a stronger understanding in typography & form Refine concepts, designs & presentations Stronger research & sources A strong portfolio
What do I plan to learn? To create strong hand rendered type How to work designs across different medias How to apply design theory more effectively To create strong vector images
OUGD6 | Direction Where am I now? Branding, Promotion, Editorial Typography, Typefaces & Layout Large amount of deliverables Competent with digital software
What do I want to achieve? To be a consistent designer To create work over a variety of sectors Have a stronger understanding in typography & form Refine concepts, designs & presentations Stronger research & sources A strong portfolio
What do I plan to learn? To create strong hand rendered type How to work designs across different medias How to apply design theory more effectively To create strong vector images
How do I intend to learn this? Undertake experimentation in typography Undertake primary research - watch tutorials, read books, lectures/events, workshops
Placements | Visits | Events Placements: Leo Burnett - London - One/Two Weeks Cool Beans Creative - Leeds - One Week
Places to Contact: Pentagram North here. Robot Food Project 53 Bread Collective Fieldwork United Design Hungry Sandwich Club
Visits/Events: Leeds Print Festival Design Museum London YCN Evenings Leeds Art Gallery The Tate
OUGD603 | Briefs Areas of Design:
Skills to Improve:
Content interests:
Branding Typography Retail Packaging Promotion Hand Crafted Design Screen Printing Paper Craft Editorial Web Design Luxury
Illustrator Photography Hand Rendered Type Web Design Stock Choices Cross Media Design Screen Printing Layout Presentation Initial Concepts Book Binding Hand Crafting Consistency Letterpress
Music Food Trainers Photography Holiday Weather Clothes Travel Animals Nike Shopping Typography Cooking Events/Exhibitions Film Dogs Celebrity Technology Television
OUGD603 | Briefs Areas of Design:
Skills to Improve:
Content interests:
Branding Typography
Illustrator
Music
Photography
Food
Retail
Hand Rendered Type
Trainers
Packaging Promotion
Web Design
Photography
Stock Choices
Holiday
Hand Crafted Design
Cross Media Design
Weather
Screen Printing
Screen Printing
Clothes
Paper Craft
Travel
Editorial
Layout Presentation
Web Design
Initial Concepts
Nike
Luxury
Book Binding
Shopping
Hand Crafting
Typography
Consistency
Cooking
Letterpress
Events/Exhibitions Film
Animals
Dogs Celebrity Technology
Television
OUGD603 | Briefs
Studio Brief 1 - Italian Bakery Studio Brief 2 - New York Travel Pack Studio Brief 3 - Eurostar Rebrand Studio Brief 4 - European Destinations Studio Brief 5 - Typeface Studio Brief 6 - Top 10 TV Shows Studio Brief 7 - Hand Drawn Type Book Studio Brief 8 - Hand Drawn Type Event Collaborative Brief - Luxury Chocolate
To create branding and printed collateral for a high-end rustic and authentic Italian bakery and cafe. The main focus will be on the branding.
OUGD603 | Briefs
Studio Brief 1 - Italian Bakery/Cafe
Studio Brief 2 - New York Travel Pack Studio Brief 3 - Eurostar Rebrand Studio Brief 4 - European Destinations Studio Brief 5 - Typeface Studio Brief 6 - Top 10 TV Shows Studio Brief 7 - Hand Drawn Type Book Studio Brief 8 - Hand Drawn Type Event Collaborative Brief - Luxury Chocolate
The brief is to create a promotional travel pack about New York City, to be given to travellers and tourists before their visit, and to use throughout their visit there.
OUGD603 | Briefs
Studio Brief 1 - Italian Bakery/Cafe Studio Brief 2 - New York Travel Pack
Studio Brief 3 - Eurostar Rebrand Studio Brief 4 - European Destinations Studio Brief 5 - Typeface Studio Brief 6 - Top 10 TV Shows Studio Brief 7 - Hand Drawn Type Book Studio Brief 8 - Hand Drawn Type Event Collaborative Brief - Luxury Chocolate
The brief is to re-brand the Eurostar to attract a younger audience and promote the service and destinations.
OUGD603 | Briefs
Studio Brief 1 - Italian Bakery/Cafe Studio Brief 2 - New York Travel Pack Studio Brief 3 - Eurostar Rebrand
Studio Brief 4 - European Destinations Studio Brief 5 - Typeface Studio Brief 6 - Top 10 TV Shows Studio Brief 7 - Hand Drawn Type Book Studio Brief 8 - Hand Drawn Type Event Collaborative Brief - Luxury Chocolate
Following on from Studio Brief 3, this brief is to create a book which promotes the destinations of the Eurostar, as well as other popular destinations in Europe.
OUGD603 | Briefs
Studio Brief 1 - Italian Bakery/Cafe Studio Brief 2 - New York Travel Pack Studio Brief 3 - Eurostar Rebrand Studio Brief 4 - European Destinations
Studio Brief 5 - Typeface Studio Brief 6 - Top 10 TV Shows Studio Brief 7 - Hand Drawn Type Book Studio Brief 8 - Hand Drawn Type Event Collaborative Brief - Luxury Chocolate
To create a modern, sans serif full useable typeface that works in different sizes and weights. The inclusion of glyphs, numbers and foreign letters.
OUGD603 | Briefs
Studio Brief 1 - Italian Bakery/Cafe Studio Brief 2 - New York Travel Pack Studio Brief 3 - Eurostar Rebrand Studio Brief 4 - European Destinations Studio Brief 5 - Typeface
Studio Brief 6 - Top 10 TV Shows Studio Brief 7 - Hand Drawn Type Book Studio Brief 8 - Hand Drawn Type Event Collaborative Brief - Luxury Chocolate
The brief is to create a publication dedicated to the Top 10 TV Series in the past 20 years. As well as outlining the reasons behind each series’s inclusion, there will be facts, trivia, plot and character break-downs.
OUGD603 | Briefs
Studio Brief 1 - Italian Bakery/Cafe Studio Brief 2 - New York Travel Pack Studio Brief 3 - Eurostar Rebrand Studio Brief 4 - European Destinations Studio Brief 5 - Typeface Studio Brief 6 - Top 10 TV Shows
Studio Brief 7 - Hand Drawn Type Book Studio Brief 8 - Hand Drawn Type Event Collaborative Brief - Luxury Chocolate
The brief is to create a book which explores hand drawn type, the origins and how it is now used in modern culture.
OUGD603 | Briefs
Studio Brief 1 - Italian Bakery/Cafe Studio Brief 2 - New York Travel Pack Studio Brief 3 - Eurostar Rebrand Studio Brief 4 - European Destinations Studio Brief 5 - Typeface Studio Brief 6 - Top 10 TV Shows Studio Brief 7 - Hand Drawn Type Book
Studio Brief 8 - Hand Drawn Type Event Collaborative Brief - Luxury Chocolate
The brief is to hold an event/exhibition which explores the different variations of hand drawn type.
OUGD603 | Briefs
Studio Brief 1 - Italian Bakery/Cafe
Collaborator: Charlie
Studio Brief 2 - New York Travel Pack Studio Brief 3 - Eurostar Rebrand Studio Brief 4 - European Destinations Studio Brief 5 - Typeface Studio Brief 6 - Top 10 TV Shows Studio Brief 7 - Hand Drawn Type Book Studio Brief 8 - Hand Drawn Type Exhibition
Collaborative Brief - Luxury Chocolate
The brief is to create a luxury chocolate brand, which would be displayed in high-end supermarkets and department stores.
OUGD602 | CoP
Question: Does typography influence a viewers initial assumption when looking at an advertisement? How does this affect consumerism?