LAS VEGAS 13TH-14TH AUGUST 2019 LONDON 1ST-2ND SEPTEMBER 2019
TRUST IN Blackcraft Cult IT’S A KIND OF MAGIC Collectif & Lulu Hun LONDONEDGE The Home of the New, the Fresh & the Essential A DARK & SHINING STAR Jane Wilkes ARTIST & ANGEL Charlotte Croucher THE HOUSE OF POPSODA Starring Hell Bunny & Chet Rock RULES MADE TO BE BROKEN at Lamoda STYLE SHOOTS Vintage Witch, Festival Fiesta This Ain’t My First Rodeo Nineties Reboot, Top Tips
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Stand: M105 www.popsoda.co.uk
TAT YA N A
V I E W O U R H O L I D AY C O L L E C T I O N BOOTH 307
B u s i n e s s C as ua l to F e m m e Fata l e Sizes XS-
4X
FA L L 2019
Contact Shane Scott wholesale@tatyana.com +1 702 635-2012
WELCOME TO THE 9TH EDITION
LOVE DISCOVERING NEW BRANDS
Both London & Las Vegas shows this season are packed full of new collections, fresh new ideas and exciting collections for your store.
The message we get repeatedly from our buyers is that they love to discover new brands alongside the fresh & exciting collections delivered by their regular suppliers. These riches will be available in abundance to buyers at the forthcoming shows. An insight into this injection of newness is available on the pages of this magazine where your introduced to just a few of these gorgeous LondonEdge freshmen. Also inside the 9th issue of the LondonEdge magazine are some perspectives from fascinating people who inhabit an alternative lifestyle or business. Not only does the issue contain exhibitor news, we’ve also been chatting with other key individuals and businesses within our marketplace to get their point of view. The Vegas event will happen 13th & 14th August at Alexis Park followed by LondonEdge on the 1st & 2nd September. We’d love you to join us to nurture your current relationships and forge new ones & take full advantage of this business platform that’s built especially for you. You can find out more about the shows at www. londonedge.com and, by all means, register to get free of charge access to our 365 day/year sourcing platform at www.londonedgenow.com.
U S EF U L INF O RM AT IO N: Visit www.londonedge.com for hotel information. Visit www.businessdesigncentre.co.uk for parking & travel information.
We look forward to seeing you at the next two shows and onwards into 2020.
For more show information, our news blog, exhibitor lists, exhibiting information and how to contact the organisers, please visit www.londonedge.com. We post lots on our Facebook & Instagram so please like or follow us for regular updates.
Wishing you success & see you soon, Carole Hunter Director LondonEdge
@tatyanaboutique
wholesale.tatyana.com
We’d love to welcome you back to LondonEdge in September and to Las Vegas in August. If you have any queries, please contact Becky at: buyers@londonedge.com Design & Creative: Gary Everitt Photography: Amy Davies
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BRAND FEATURE
COLLECTIF & LULU HUN
LULU HUN LE: How did Lulu Hun come into being? Lulu Hun the brand was started in 2015 in London as a vintage inspired footwear brand. The main concept was creating a vintage inspired range but was re-imagined with a more modern approach.
It’s a kind of magic!
LE: How would you describe this footwear brand? Our collections are created combining the 40’s & 50’s aesthetic, with an element of the new emerging pop culture, all mixed with a good dose of rock & roll! Our mission is developing a range of products recognisable for comfort and aesthetic, with a particular attention to details. Super sexy heels, funny flats, romantic block heels, comfortable wedges, men’s style brogues are all designed to give every customer the opportunity to express their personality & feel sassy and unique!
An outstanding example of the best in the lifestyle fashion industry, Collectif occupy a special place within LondonEdge. Purveyors of superb quality & unwavering design excellence, they’re a favourite of buyers from around the world. We popped over to get the gen on the Collectif brand along with their enchanting sister accessories brand Lulu Hun.
COLLECTIF LE: When & where was the brand Collectif created? Collectif started in 2000 in Camden Market.
LE: Where do the Lulu Hun designers get the inspiration? During the design process, inspiration is definitely the funniest part as literally everything can be the source of inspiration! Vintage fashion magazines, old photos, film noir movies, songs are at the roots of our research for one aspect of the design process. For the colour palette, the prints and the applications, the inspiration is totally free and completely without limits such as rough posters coming off the wall at the station which have a beautiful colour combination. The source of inspiration can be poetic as a rainbow appearing from your window or as simple as your sandwich with bright, vivid mustard inside which motivates to make a pair of shoes in that colour!
LE: How has the brand changed since its’ inception? Collectif have spent the last 19 years growing & evolving to really carve our place within the industry. Versatility & originality pervades Collectif’s design philosophy & is perfect for those looking for something different. We combine new fashion trends with classic Vintage styles, along with a good a splash of rock & roll! For us, our collections are more than fashion; they are about creating a timeless sense of romance and glamour set against an unconventional background. LE: How would you describe Collectif in 5 words? 1940s & 50s + Flattering + Timeless + Whimsical + Versatile LE: Describe Collectif’s customer or customers? We pride ourselves on catering for a wide range of customers. We sell UK sizes 6-22 across all our designs whilst our collection is very varied and includes styles re-designed for the modern woman. Our stand out designs for this winter include vampy velvet dresses (our Celeste Maxi Dress even has a detachable moon and stars mesh cape), whimsical prints including forest bunnies and enchanted unicorn glades, alongside classic ‘50s denim and plenty of the classic Collectif favourites synonymous with our brand. 06
LE: Are there any exciting product development planned? Yes! We’re proud to introduce two new products this season. We’ll be launching both sneakers and flip flops in bespoke prints! LE: What surprises has Collectif got in store for their wholesale customers at LondonEdge? We will be previewing our Spring Summer ’20 collection, this will be the first chance to take a look at what we have in store. We’ll also be showing our full Autumn Winter ’19 collection of Womenswear, Menswear, Shoes & Accessories.
LE: Which 5 words illustrate Lulu Hun’s collection at LondonEdge this season? Tropical + Romantic + Vintage + Strong + Colourful Our appreciation to the Collectif & Lulu Hun teams for sharing a little bit about the brands. You can share more by visiting them at September’s LondonEdge on stand M169. 07
NEW EXHIBITOR SNAPSHOTS 01
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LONDON & LAS VEGAS 03
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EDGE NEWCOMERS GATHER LondonEdge and Edge Vegas are proud to encourage & support fledgling businesses. This season we’re delighted to welcome a record number of new exhibitors to the fold & are happy to offer up just a small a selection of these newcomers for your delectation.
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LONDON 01 COUSINS COLLECTIVE Traditional tattoo inspired products. www.cousinscollective.com 0 2 H O U S E O F B AT S Vegan goth jewellery made from recycled acrylic www.houseofbats.co.uk
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0 3 I N D YA N N A Alternative fashion designed and handmade in Berlin. indyanna@hotmail.de www.indyanna.de 04 KOI FOOTWEAR 100% Vegan Footwear. Designed in the UK. www.koifootwear.com
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05 LADY V LONDON Fabulous 1950s style dresses in original and highly desirable prints. Proudly made in London www.ladyvlondon.com 06 SIMONS NEST Whimsical illustrations, greetings cards, badges & gifts by Autumn Simons. www.simonsnest.co.uk 07 OH SO FLAMINGO Maker of brooches and earrings. Lover of all things vintage. www.ohsoflamingo.co.uk
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08 POM POM GALORE Traditional Pom Poms - garlands, fairy lights, hair accessories, bags, keys etc www.pompomgalore.com 09 SAINT PIERRE Every saint has a past. Every sinner has a future. Alternative club & street fashion. www.saint-pierre.co.uk 10 STRANGE COUTURE Fashion for the funky & creative. Independent fashion label based in Barcelona www.strangecouture.com 11 DAISY STREET Daisy Street has become the ultimate destination for fresh, trend-led pieces. www.daisystreet.co.uk 12 ETERE SHOP LED & Mirror Suits & accessories. etsy.com/shop/etereshop 1 3 I N E L U C TA B L E Parisian Jewellery collection sitting at the edge of Cultures. Handmade new technology spells. Using real stones only. www.etsy.com/fr/shop/TheIneluctable 14 IVY BERLIN Freaky clothes handmade in Berlin. www.ivyberlin.org 1 5 SCARLET IN CHAINS Makers of unique, custom-made stainless-steel chain Alternative & bondage jewellery. www.etsy.com/uk/shop/ScarletInChains
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NEW EXHIBITOR SNAPSHOTS 15
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LONDON & LAS VEGAS 17
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EDGE NEWCOMERS GATHER
LAS VEGAS 19
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1 5 ALTERCORE Alternative & vegan footwear. Designed in Poland. www.altercore.co.uk 1 6 ARTISTIC FLAVORZ Disney Nerds, Potterheads, Star Wars Junkies. All things Geeky www.artisticflavorz.com
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1 7 BLACK CAKE CLOTHING Owned & designed by Erika Mark. Inspired by Hollywood RocknRoll Marilyn Monroe. www.blackcakeclothing.com 1 8 DIRTY CELEBRITY Alternative Sustainable Accessories. Curator of the unusual. Standout accessories for everyone. www.shopdirtyceleb.com
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1 9 KAROL B Clothing, Accessory & Costume designer. www.karolb.com 2 0 LADY MOON Lifestyle for the Magickly Curious.. www.ladymoon.co
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2 1 MR WATER NEW YORK Retro women’s dress clothing and shoes www.etsy.com/shop/MrWaterNewYork 2 2 NERDPINS Lowbrow pins, trinkets, apparel for nerds from downtown LA. www.nerdpins.net 2 3 NOT YOUR AVERAGE BABE Home of the original Pumpkin Queen. Spooky all year round. notyouraveragebabe.com 2 4 SHOP MALASTORE Pins, patches & accessories. www.shopmalastore.com 2 5 THE PRETTY CULT For the Rock & Roll Witch. Handmade in the Haus of Cult Los Angeles. www.theprettycult.com 2 6 VIVACIOUS VIXEN Fashion with class and lots of sass! www.vivaciousvixenapparel. com
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LIFESTYLE FASHION DNA
WHAT’S ON & WHEN LAS VEGAS - AUGUST 2019 LONDON - SEPTEMBER 2019 VEGAS AUGUST 2019 OPENING TIMES TUESDAY 13TH - 10AM - 7PM WEDNESDAY 14TH - 10AM - 6PM VEGAS VENUE: Parthenon & Zeus Ballrooms, Alexis Park All Suites Resort + Convention Centre, Las Vegas (opposite the Hard Rock Hotel) V E G A S S H O W PA R T Y: We’ll be hosting a rocking drinks party on Tuesday evening and we’d love it if you could join us. Just come to the show on Tuesday during the day to pick up your invitation. More details will follow. LONDON SEPTEMBER 2019 OPENING TIMES SUNDAY 1ST - 10AM - 6PM MONDAY 2ND - 10AM - 5PM LONDON VENUE: Business Design Centre, Upper Street, London, N1 0QH. UK C AT WA L K & T I M E TA B L E : S U N D AY 1 S T 11.00am Show A • 1.00pm Show B 2.30pm Show A • 4.30pm Show B M O N D AY 2 N D 11.00am Show A • 12.30pm Show B 2.00pm Show A • 3.30pm Show B This seasons’ catwalk will feature brands such as: Collectif, Lulu Hun, Bright & Beautiful, Hell Bunny, New Rock, Voodoo Vixen, Jawbreaker, Unique Vintage, Hearts & Roses, Innocent Clothing, Sheen, Oh So Flamingo plus an eclectic selection from some of our smaller brands in the Stylists Edit. L O N D O N S H O W PA R T Y: We’re hosting the show drinks party on Sunday 1st at Electrowerkz, our go to party venue! We have guest DJ’s & entertainment in store & both exhibitors & buyers are welcome to join us. Head over to the Organisers Office during the day on Sunday & grab your invitation.
REGISTER TO VISIT THE SHOWS AT WWW.LONDONEDGE.COM APPLY TO EXHIBIT BY EMAILING HAYLEY@LONDONEDGE.COM OR AMY@LONDONEDGE.COM
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BRAND FEATURE
HELL BUNNY & CHET ROCK THE HOUSE OF POPSODA S TA R R I N G H E L L B U N N Y & CHET ROCK The absolute masters of top quality garment manufacturing & the cornerstone of lifestyle fashion, PopSoda has been a consistent force within LondonEdge for almost 20 years. The home of Hell Bunny womenswear & Chet Rock menswear, we grabbed the opportunity for a chat to find out how it all began & what we’ve got to look forward to next season. LE: When & where was the brand Hell Bunny created? Hell Bunny was created in 2004 after being inspired by a trip to Japan. Having seen their amazing, creative fashion we felt there was a gap in the market for more adventurous but wearable fashion in in Europe & around the rest of the world. Our plan was to cater for people who wanted to look different from the mainstream. LE: What changes in style has the brand seen since its inception? We started with a lot of dark street wear, steampunk & Lolita styles. Since then Hell Bunny has constantly adapted to reflect the more unique alternative trends and consequently the brand has developed & grown hugely within the marketplace! We love mixing vintage and edgy fashion together with the modern twist and are proud to consistently create a selection of different styles that anybody can wear! LE: If Hell Bunny was a type of music, what style of music would it be? I’m not sure Hell Bunny could be just one style of music! The beauty about Hell Bunny is it can suit so many different styles so I think the type of music would have to switch depending on which garment you pick up! It could easily range from gothic to punk and even to a Disney soundtrack!
LE: Tell us a little bit about Chet Rock, the latest menswear addition to the Popsoda family. There are lots of new styles being added to Chet Rock over the coming months. You’ll see our bowling shirt range expand to include some really unique designs, including everything from leopard print to pastels! We’re also launching some new slimmer fit jeans and some wicked new overcoats - think lumberjack style! LE: What surprises have Hell Bunny & Chet Rock got in store for their wholesale customers at LondonEdge in September? Hell Bunny will be showing its’ new autumn/winter collection. We always love winter as we get to play around with Halloween & Christmas within our collection! Expect some revamped favourites and lots of ‘one of a kind’ prints! Chet Rock has some amazing new designs inspired by Hell Bunny prints...it’s not something we’ve done before and we can’t wait to see what people think!
Thanks so much to the team at Popsoda for taking time out. Make sure you take time out to visit their stand & enjoy the new collections available at LondonEdge September stand M105. 15
BRAND SPOTLIGHT
LAMODA RULES MADE TO BE BROKEN Lamoda is one of the exciting new footwear brands joining us at LondonEdge this September. We’re delighted this bold & edgy collection will be exhibiting at our next UK event and we stopped by to get an insight into the inspiration & mission behind the brand. LE: When did the Lamoda concept start and what is the inspiration behind the brand? Lamoda is an empowering ladies designer footwear brand that was established in 2013. Lamoda was established to bring ‘something special’ to the footwear industry that breaks all the rules of Style! LE: How would you describe your brand? A flavour that’s different. This Urban Streetwear is a cut above the rest, slashed into many forms revealing new femininity mixed with masculinity. Lamoda is not just any brand, it’s for the girls who want to take on the future. Lamoda products are a Revolution as well as an Inspiration for the young girls of today. LE: If it’s even possible to define, who is La Moda’s typical customer? It’s for a Girl who stands out from the crowd & is confident. It’s for the devilish girls we love and live up to - the ones who are Cool, the Risk Takers, the non-conformists. It’s for the girls that have Power. LE: What surprises have you got in store for your wholesale customers this coming season? Lamoda has an unbelievable new edge on footwear for 2019/20! We’re excited to present our designs. 16
LE: How do you feel about taking part in LondonEdge for the very first time? Taking part in the LondonEdge show will be an adventure in itself, we look forward to meeting more platforms that will take on our ‘special’ product. LE: How do you see this exciting footwear brand moving forward into the future? Every once in a life time a revolutionary product come along that changes everything. Now is that time. LE: Thanks guys. We’re excited to witness Lamoda’s first LondonEdge adventure this coming September and our visitors are invited to visit stand M45 to experience it too.
www.lamoda.co.uk • T: 07888899199 • Tej@lamoda.co.uk
“For those devilish girls with power and confidence.” 17
EDGE PHOTO SHOOT - 1
VINTAGE WITCH
THANKS TO OUR MODELS: FLORENCE aka @florencecornwall CHARLOTTE aka @charlotteameliaax ASTRID aka astrid_taylor CLAUDIA aka @emeraldxcloud AYLA aka @cuteplastic AMY aka @masonyourface
LONDONEDGE.COM
FASHION BRANDS Beret, Bat Dress, Pumpkin Dress, Sunglasses, Pink Bag, Black Cardi: SOURPUSS Choker: SCARLETT IN CHAINS Bat Bag & Skull Necklaces: KREEPSVILLE Black Laced Boots: YRU Black Shoes: BETTIE PAGE BY ELLIE Black Cap Sleeve Dress & Leopard Print Dress: UNIQUE VINTAGE Black Sparkly Half Moon Bag: OH SO FLAMINGO Ankle Boots & Stag Court Shoes: JOE BROWN Striped Blouse: STEADY CLOTHING
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Grey Skirt: BANNED Tights: PAMELA MANN Pom Pom Sweater & Star Skirt, Stars & Moon Jacket, Wonderland Dress & Cloak: COLLECTIF Hat: MAZ ACCESSORIES B&W Striped Skirt Dress: JAWBREAKER
PHOTOGRAPHY BY: AMY DAVIES aka @black.star.photography
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EDGE PHOTO SHOOT - 2
FESTIVAL FIESTA LONDONEDGE.COM
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FASHION BRANDS
THANKS TO OUR MODELS:
Crop Top & Pants, Pink Crop & Flares: IVY BERLIN White Chunky Sneakers & Orange Sole Shoes: NEW ROCK Green Jumpsuit, Orange Jacket & Flares + Bodysuits: GET CROOKED Bumbags, Silver Glitter Short Dungas, Goggles & Bikini Body: PS WHOLESALE Green Animal Print Mini: DAISY STREET Leggings: KUKU BIRD Pasties: NEVA NUDE
FLORENCE aka @florencecornwall CHARLOTTE aka @charlotteameliaax ASTRID aka astrid_taylor CLAUDIA aka @emeraldxcloud AYLA aka @cuteplastic AMY aka @masonyourface PHOTOGRAPHY BY: AMY DAVIES aka @black.star.photography
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EDGE PHOTO SHOOT - 3
THIS AIN’T MY FIRST RODEO FASHION BRANDS Pale Blue, Blue Polka Dot & Pink Tropical Print Blouse & Skirt: Seamstress of Bloomsbury Pink Bow Shoes & Pink Bag: Lola Ramona Black Shoes & Navy Shoes: Ellie Shoes Alpaca Dress & Little Red Riding Hood Dress: Run & Fly Tights: Pamela Mann Stag Shoes: Joe Brown Red Necklace: Kreepsville
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THANKS TO OUR MODELS: FLORENCE aka @florencecornwall CHARLOTTE aka @charlotteameliaax ASTRID aka astrid_taylor CLAUDIA aka @emeraldxcloud AYLA aka @cuteplastic AMY aka @masonyourface
LONDONEDGE.COM
Polka Dot Skirt: Steady Clothing Black Handbag: Banned Ankle Boots: Joe Brown Black Evening Dress, Polka Dot Blouse, Peach Tulle Dress, Pale Pink Jacket & Pencil Skirt: Unique Vintage
PHOTOGRAPHY BY: AMY DAVIES aka @black.star.photography
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EDGE PHOTO SHOOT - 4
NINETIES REBOOT
THANKS TO OUR MODELS: FLORENCE aka @florencecornwall CHARLOTTE aka @charlotteameliaax ASTRID aka astrid_taylor CLAUDIA aka @emeraldxcloud AYLA aka @cuteplastic AMY aka @masonyourface
LONDONEDGE.COM
FASHION BRANDS Hat: MAZ ACCESSORIES Serpent Tee: CEMETARY SWAG Dino Dungarees & Shirts: RUN & FLY Black Zip Skirt & Bunny Dress: FEARLESS ILLUSTRATION Green, Pink & Yellow Boots: KOI FOOTWEAR Pink Sunglasses: LOLA RAMONA Pink Cardigan & Black Sunglasses: SOURPUSS Pink Checked Mini, Pink Tee, Lilac Cardi & Pink Dress: DAISY STREET White Chunky Shoes: NEW ROCK Hair Clips, Check Dungarees & Pastel Mini
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Dress: JAWBREAKER Choker & Body Chain: SCARLETT IN CHAINS Lightning Bolt Skirt & Shirt: BANNED APPAREL Pink Puff Sleeve Top, Pink Check Pinafore, Orange Top & Check Trousers: COLLECTIF Black & White Check Dress: HELL BUNNY
PHOTOGRAPHY BY: AMY DAVIES aka @black.star.photography
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EDGE PHOTO SHOOT - 5
TOPTIPS LONDONEDGE.COM
FASHION BRANDS White & Black Tees: RAINBOW TYGER White & Checkerboard Shirts: FEARLESS ILLUSTRATION Black Jumper & Nude Tee: FEARLESS ILLUSTRATION Rainbow Top: HELL BUNNY Lilac Blouse: HELL BUNNY Boots: KOI FOOTWEAR Off the Shoulder Top: HELL BUNNY
THANKS TO OUR MODELS: FLORENCE aka @florencecornwall CHARLOTTE aka @charlotteameliaax ASTRID aka astrid_taylor CLAUDIA aka @emeraldxcloud AYLA aka @cuteplastic AMY aka @masonyourface
PHOTOGRAPHY BY: AMY DAVIES aka @black.star.photography
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CHARLOTTE CROUCHER ARTIST & ANGEL We took some time to speak to the beautiful & talented Charlotte Croucher aka @charlotte-ameliaax Charlotte is a familiar face on the alternative scene & has regularly modelled for the LondonEdge campaigns. Not just a pretty face, Charlotte is also a talented make-up artist & gives us an insight into her life & style. LE: How did you first get into modelling? Charlotte: I began modelling for friends’ projects. My main passion was makeup & have posted pictures of my makeup transformations on social media for a while now resulting in me being more confident in front of the camera. I started to build my social media in 2017 & began collaborating with Illamasqua and Ash Cosmetics by using their products in my posts & I ultimately modelled in some of their video shoot campaigns. From this I developed a love of modelling & I now actively pursue it alongside my artistry!
LE: What made you first get into make up? Charlotte: I see makeup as an art form, a way to express myself & even escapism. I wore it at school for this reason & ever since it’s something I’ve done for fun. Because I’d always incorporated makeup into my projects when studying photography, film & media, I decided to study makeup artistry at university. I’ve finished my degree now and am freelancing whilst working for Kat Von D Beauty. LE: How would you describe your style? Charlotte: A witchy-librarian in the biggest platform boots I can find with a retro flair (when I feel like it!) LE: What are some of your favourite brands? Charlotte: Collectif, YRU, Demonia, Banned Apparel & Deandri, to name a few!
LE: You create some amazing looks, where do you get your inspiration from? Charlotte: Thank you! I’m inspired by everything from books, films & other artists, to history, music & nature. I’m a lover of classic literature & gain lots of inspiration from favourite writers ie. Dickens, the Brontes, Lewis Carroll, Edgar Allan Poe to name a few.
LE: How do you juggle your busy home life while making new content? Charlotte: Finishing university has been a major relief! Trying to juggle my deadlines, KVD, freelance MUA/Modelling & social media became difficult. I’m happy to be able to dedicate more time to social media content & artistry again. I just keep swimming!
I love theming my Instagram feed. At the start of the year I did a series where I re-created my favourite book characters/scenes. Last Spring I kept a Georgian/Rococo theme going (which is re-vamped this Summer & inspires my love of wig styling) which merged into a Disney series. I interpret characters from different eras & put my twist on them!
LE: Where can we follow you? Charlotte: I have two insta profiles: @charlotte_ameliaax, for makeup transformations, modelling, home decor, book collections & other spooky oddities & @ charlotteameliaartistry, for my makeup artistry.
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WEBSITE & MAGAZINE
THE VINTAGE WOMAN “The Vintage Woman” lunched their website in February 2019, showcasing unique and forward thinking content, focused on the modern vintage woman. The website, which features regularly updated content, is a constant source of information for all vintage enthusiasts. Regular postings such as beauty tutorials, interviews with fellow vintage lovers, articles on travel and culture, spotlights on vintage shops, vintage event listings and much more, keep readers engaged and informed about the diverse vintage community that has been built all over the world. In May of 2019, The Vintage Woman launched the much-anticipated digital magazine, coined as the vintage style bible. With the theme of “Like a Boss” this 110-page online publication offers an amazing selection of interviews with acclaimed vintage icons, stunning photo shoots, and provocative articles with topics that reflect the interests of the modern vintage woman. Jade Stavri-Ratcliffe, owner of Scarlet Rage Vintage, created this venture after realising there was a gap in the market for a magazine geared towards women who wear vintage, yet have a modern outlook on life. The vintage community is spread out across the world, in many different countries, cities and communities. Having an online source helps to connect this extraordinary community together.
“The Vintage Woman Magazine” team is made up of a group of smart, clever and talented women, all of whom play a special role within the vintage community, and add a fresh perspective to the enterprise. All of the team members are professionals in their own right and lend their talents to provide a unique touch to each of the roles they play. The magazine also offers a chance for freelance contributors and writers from around the globe to highlight their talents by providing articles, interviews and other interesting content to the website and magazine, making it the first vintage-focused publication to take a truly international outlook. With the second issue on the horizon and a theme of “Identity”, the magazine is breaking down barriers by giving a positive voice to the diverse individuals within our vintage community, so they can showcase their own style, identity, and honour the way in which they wish the community to view them. “The Vintage Woman Magazine” is a digital, vintage style bible for individuals with a modern day perspective who live and love vintage fashion, style and glamour. The publication and website promotes and celebrates diversity, pushing the boundaries, acknowledging and sharing challenges and personal confidence. Having a strong focus on avant-garde and sophisticated vintage style, “The Vintage Woman Magazine” delves deeper into current issues, feminism, culture, travel and events, making it a well-rounded source for all.
“The concept behind this magazine and website is a forward thinking, inclusive publication that doesn’t just give you pretty pictures, but informative and thought provoking articles that are relevant to our community today,” said Jade Stavri-Ratcliffe, publisher. “We live in the modern world and deal with modern issues; we just happen enjoy the vintage aesthetic as well. Our vintage community is varied and unique and we want our website and magazine to reflect that.”
“The Vintage Woman Magazine” can be found by visiting www.TheVintageWomanMagazine.com 33
AD V E RT S CAR LE T I N CH AI N S
SPOT LIGHT
A DARK SHINING STAR Here at LondonEdge we love to discover the special people who boldly and unapologetically celebrate originality, creativity & inclusivity. We sat down with Jane Wilkes who’s been rocking an alternative style for her entire life. At the age of 57 she’s still keeping it bold with her gothic edge and keeps herself completely up-to-date with the latest make-up trends and techniques by watching tutorials on youtube. LE: Have you always been alternative in your fashion and dress sense? Jane: Yes, I can safely say that, even though I was not always able to be strictly on-trend as a child, my teenage years were definitely spent developing my love of otherness. LE: How has that style changed through the decades? Jane: Punk was a huge turning point in the 70s! I haunted jumble sales and used an old hand power Singer (sewing machine) to straighten the legs of jeans. I had blue and purple hair before it was fashionable too. The 80s were more New-Wave and then came Goth & then more Goth!!
Stainless Steel chain jewellery and accessories
Join us at LondonEdge stall VG34 Scarlet@scarletinchains.com www.scarletinchains.com
The 90s’ carried on that way and, during that time, I was featured by the Beeb in a piece about the fact that most Goths are middle class. Nowadays I just make it up as I go along! LE: Have you noticed a change in people’s reactions in the street to your look? Jane: Yes, now that I have less hair, more wrinkles and my makeup is a bit more of a statement, I get more looks and more smiles from ladies of a certain age and above.
LE: Where do you buy most of your clothing from? Jane: I get most of my clothes from Primark and charity shops and up-cycle them although I do have two or three special branded pieces which were gifts from my husband. LE: What inspires your look? Jane: My look is inspired by music, poetry, art, nature, other MUAs, other Goths online and anything that brings me joy (and is black and spooky ha ha). LE: Where can people follow you online? Jane: My Insta is @purplejanew 35
BRAND FEATURE
BLACKCRAFT CULT TRUST IN SELF -EMPOWERMENT & SELF -EXPRESSION
Here at LondonEdge & VegasEdge we’re beyond excited to welcome Blackcraft Cult into the fold. This iconic Californian apparel & accessories brand will be bringing a range of new products & designs as well as a holiday collection featuring dressier separates, dresses, skirts, button down shirts & outerwear for the first time at VegasEdge. We asked the team a few questions to find a little more. Be still my beating heart! LE: When did Black Craft Cult start and what was the inspiration behind the brand? Spawned out of a Southern California attic in the summer of 2012, Blackcraft’s inception was the collaborative brainchild of Jim Somers and Bobby Schubenski. The duo began with a sparse one hundred dollar investment in their pockets and a singular idea to motivate people in a positive light outside of the realms of organized religion. An idea that has manifested and grown, reaching people of all walks of life across the globe. LE: How would you describe the brand? Blackcraft Cult are firm believers that you don’t need God or any organized belief system in order to be a good person. To be kind to all man and animal kind and do positive things for others. At Blackcraft, we live by the ethos of kindness, gratitude, & positivity. We celebrate self-empowerment, self-expression, and all aspects of life that encourage personal freedom. LE: What surprises do you have in store for your wholesale customers this coming season? Lots of new product categories in the works.
We are seeing success within our wholesale business with the addition of many fashion categories. We will continue to focus on these areas while also working towards launching new categories as well.
Our visitors to the Edge event in Vegas can also get involved by visiting their booth 115 between 13th & 14th August 2019. Come share the Blackcraft love.
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RETAILER FOCUS
BANANAMOON
@londonedge:
Over the last 4 years, LondonEdge has now become an essential show for Banana Moon to visit because it perfectly embodies two values that Banana Moon 1978 has always believed:1) The power of networking and 2) The necessity for market research. Banana Moon say: “In fact, our concept store is one of the reference points in all of southern Italy as far as news is concerned and we are proud to define ourselves as the only store that supports and spreads the hardcore world. A special thanks goes to the Italian model and influencer Ludovica Melisurgo (@_la_lou) who is wearing the New Rock Softy Safari in the photograph so beautifully. Special thanks also to Asap Showroom based in Milan and New Rock Italy.” The Banana Moon website is www.bananabenz.it & they can be discovered on the following platforms www.facebook.com/BananaMoon1978/ & www.instagram.com/bananabenz We’re looking forward to catching up in September at LondonEdge!
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ICE NINE Celebrating 40 years of business, Ice Nine is Nottingham’s premier independent store. Situated in the historic Lace Market area they sell everything from unique silver jewellery, body jewellery, alternative clothing, smoking paraphernalia, giftware & much, much more. Longstanding and enthusiastic supporters at LondonEdge, we asked the team to give us an insight into what they get out of the show. “The Edge is great for meeting up with our existing suppliers and discovering new and exciting products (as well as having a good time!). Our favourite thing about the LondonEdge show is the diverse and unique selection of suppliers and goods not to mention the great atmosphere.” www.icenine.co.uk
striking new r a n ge:
s ta n d: m 2 5 2
Their special attention has always been given to the hardcore, rock and punk world that is so very present in their store with brands such as Naked Wolfe, Buffalo London and New Rock. New Rock Boots & Shoes was discovered and ordered during the LondonEdge event in London, UK.
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Model: Ludovica Melisurgo (@_la_lou)
T - 0116 282 4824
Banana Moon is a concept store founded in 1978. From the very beginning Banana Moon set itself the goal of keeping its’ customers up-to-date with all of the news on the international streetwear scene.
E - info@alchemygroup.com
ROCKING THE HARDCORE SINCE 1978.
jewellery, accessories, home decor, gifts & more. w w w. a l c h e m y e n g l a n d.c o m
If undelivered please return to: Londonedge Ltd, Unit 35, Business Box , 3 Oswin Road, Braunstone, Leicester, LE3 1HR
LONDONEDGE.COM
Me dia P ar tn e r s M e d i a P ar tn e r s