LONDONEDGE MAGAZINE AUGUST & SEPTEMBER 2018

THE LIFESTYLE EDITION

LONDONEDGE.COM

J. VALENTINE

An Electric Shock of All Things Magical

SUZI GRANT

Vintage Lady Vintage Style

DEVOLUTION

15th Birthday Celebrations

JACK BEAN

A Day In the Life of A Weirdo

MAKERS & DESIGNERS An injection of New Creative Spirit

NECESSARY EVIL

& ANTIBrand Brands With Attitude

LUISA-CHRISTIE ON

Fashion & being an ‘Inbetweenie’

PRACTICALLY PERFECT with Jivin’ Jim Dandy

CAKES & GLAMOUR

with Charlotte White of Restoration Cake

LAS VEGAS FLAMINGO HOTEL 14th-15th August 2018

LONDON B.D.C. ISLINGTON 2nd-3rd September 2018

+ LIFE AND STYLE OF REAL HUMANS Snapshots

WELCOME TO THE 7TH EDITION

T HE L IFE AND S TYL E E D ITION

LAS VEGAS #1 & LONDONEDGE UK

We’re looking forward to welcoming you to the LondonEdge events in August & September this year & to our events & projects into 2019.

Design & Creative: Gary Everitt

This year has heralded our first venture into Las Vegas and one we hope will be the first of many.

It was been a challenging & exciting experience from the off & it’s hard to believe that we’re now only a matter of a couple of weeks before the show opens. We’re heading to the Flamingo Hotel, bang in the middle of the strip & one of the oldest most iconic hotels in Vegas.

Stand: M105

www.popsoda.co.uk

Hot on the heels of Las Vegas show is LondonEdge September. Familiar to our regulars, we’ll be at the Business Design Centre which is our permanent London home and where we enjoy an enviable location in the centre of Islington’s stores, antique shops, restaurants, bars and the famous pavement café culture.

motivations, opinions & choices of our influencers, models, exhibitors & the typical customers of our exhibiting brands.

More details in terms of opening times, show dates & venues can be found overleaf so do make a point of registering for your visitor ticket and planning your trip as soon as you can.

See you very soon

Our theme for this edition of the LondonEdge magazine is LondonEdge Lifestyles. We’ll be representing both London & Vegas shows but, more than that, we’re providing a platform to explore the lifestyles,

We hope that you find the pieces interesting & even glean some extra knowledge and further insight into the mind-set of our customers.

THE LONDONEDGE TEAM Contact LondonEdge Ltd at 35 Business Box, 3 Oswin Road, Leicester, LE3 1HR Telephone: +44 (0) 116 279 5179 Email: carole.hunter@londonedge.com www.londonedge.com

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SEPTEMBER 2018

LONDONEDGE CATWALK SPONSORED BY

T I M E TA B L E : S U N D AY 2 N D 11.00am - Show A • 1.00pm - Show B 2.30pm - Show A • 4.30pm - Show B M O N D AY 3 R D 11.00am - Show A • 12.30pm - Show B 2.00pm - Show A • 3.30pm - Show B

Introducing some of our fashion show collections.

HELL BUNNY > M105 SPIN DOCTOR > M105 HEARTS & ROSES > M95 INNOCENT > M207 + M253 COLLECTIF > M169 NEW ROCK > M96 UNIQUE VINTAGE > M181 JAWBREAKER > M60 VOODOO VIXEN > M60 BURLESKA > M83 DR FAUST > VG68 + THE STYLISTS EDIT: These will capture the essence of LondonEdge’s new collections & brands by showcasing a range of merchandise from a selection of brands.

The LondonEdge Catwalk show this season has been styled & produced by the excellent Production Element. www.productionelement.com.

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NEW EXHIBITOR LAUNCH

S UZI G R A NT V I N TA G E L A D Y V I N TA G E S T Y L E Suzi Grant is a blogger & nutritionist from the south east with a passion for fashion. She started blogging in late 2014 & bursts with energy to share all the things she loves including health and nutrition alongside fashion, life and style for the over 50’s.

Not only does Suzi abound with an infectious zest for life often absent in people a third of her age but, critically, she is passionate about positive ageing and not anti-ageing.

“A lot of women my age lose interest in how they look and how they feel, health-wise,” says Suzi Grant (@alternativeageing). She was nearly one of them. Before retiring she was “a chain smoking, hard drinking” TV and radio reporter but, after her Mother’s death from a heart attack at just 63, Suzy took stock and put her life in perspective.

Now Suzi feels better than ever: “I cannot believe I am two years off 70. I don’t feel it” and she certainly doesn’t look it! Based in Brighton, England, she has written three books on healthy living and continues to learn, grow & embrace all things ‘new media’.

“I had to learn how to blog, how to take great photos and how to edit videos. I love it. I have found my passion. The thing that makes me perfectly me is that I am growing into old age positively, naturally and certainly not invisibly.”

Suzi is someone who immediately has an effortless sense of style. Someone who has an innate grasp of which top coordinates with which trousers and which shade of green handbag will perfectly set off a citrus orange dress. She picks up special pieces from vintage shops, markets & charity shops wherever she travels and, as a result, has an enviable & beautifully curated wardrobe of choice pieces.

Suzi loves to combine vintage and modern.

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A fan of Londonedge regulars such as Hell Bunny, Love Your Look, Elements Rainwear & Vivien of Holloway she combines high street, vintage, reproduction vintage & designer with aplomb. There is a special place in her heart for retro inspired clothing and vintage styles and has even started the hashtag #vintageladyvintagestyle to allow everyone to get involved regardless of size, age or gender & show off their gorgeous outfits. She likes to think of the people who use the hashtag as a special club who love to wear what they like whilst embracing colour, style and funky accessorises.

For Suzi, age is not an issue and is certainly not a barrier to style. Quite the opposite: “It’s become fashionable to be grey & over 60…….. great news for me as I am now in my nearly late 60s - and have gone back to my roots. I no longer feel invisible, as I did at 50, and nor should you, so I want to share with you all I’ve learned over the years so you too can grab life by the balls and enjoy it as much as I do! Let’s get that #positiveageing message spread far and wide.”

For Suzi, fashion is all about colour, style and sheer joy. We couldn’t agree more.

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EDGE MAKERS & DESIGNERS 01

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THE INDUSTRIES 02

EDGE MAKERS & DESIGNERS 2.0

LONDON

03 CHRONICLES CLOTHING SEPTEMBER 2018

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These uplifting, life-enhancing groups of young brands will be joining us in Las Vegas and London.

The first delivery in February 2018 was met with great appreciation & positivity from both participants & buyers. It’s a fundamental part of our future and an essential building block for the global fashion industry.

Here is the class of 2018.

WE ASKED OUR MAKERS & DESIGNERS:

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Q1. How would you best describe your collection? Q2. What are your key inspirations? Q3. Name the person you’d most love to see wearing your designs? Q4.

Where do you see your brand in 5 years?

01 BLACKBOARD LABEL Q1. Blackboard collection is a great mix of bold colors, great fit & durability. Q2. The inspiration comes mostly from great artist & musicians from the 40s to the 60s. Q3. Dolly Parton, oh my god!

Q4. A good known brand, known for the good quality & fit.

0 2 B U LVA R N I W H O L E S A L E R S

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Q1. Our collections are true luxury! Bulvarni scarves and shawls created with intricate designs and embellishments on exquisite fabrics. Q2. Our inspirations emanate from Vintage French & Italian embroidery. We take great pride in having created wearable art. Q3. HRH Meghan Markle, Duchess of Sussex and HRH Kate Middleton, Duchess of Cambridge. Q4. In 5 years time we believe we will be a household name in the UK & Europe for luxury scarves & shawls.

Q1. An eclectic mix of positive & imaginative prints on casual clothing. Q2. Love! Faith, nature, music & the positive inspiring aspects of life. Q3. Hayley Williams would be awesome! Q4. Retailing in stores in and outside of the UK would be a big step forward. Lots of new collections and our own studio/ workspace would be amazing!

04 CRAFTY FRIDA Q1. Vintage, Retro, Mid-mod inspired Jewellery for the Pinup ALL women have inside. Q2. 50s women fashion, art, folk & the Hollywood film noir period.

Q3. Any beautiful Lady who believes my jewellery is an everyday accessory.If we’re talking about famous people it would be Dita Von Teese. Q4. In exclusive but affordable Boutiques in different countries.

0 5 D A Z Z L E & J O LT Q1. Dazzle & Jolt makes colourful, playful apparel focusing on illustrated all over prints with a graphic twist - for those not afraid to stand out!

Q2. Our prints are mostly inspired by travel, places I’ve visited, and a love of animals and colour.

Q3. We aim to make clothes that make you feel happy and confident, and I love seeing all sorts of different people having a great time rocking dazzle & jolt! Q4. I would love to see Dazzle & Jolt as a more global brand and one that people see as a go to for fun apparel, for festivals and all occasions!

06 DELPHIS DELIGHTS Q1. Delphi’s Delights is a vintage inspired jewellery collection made from wood, resin & silver. I love wearing modern vintage dresses in quirky prints & created this collection to compliment my outfits.

Q2. Nature, dinosaurs & classic literature. Q3. As a plus size lady myself, my hero and role model is Georgina Horne, I’d love to see her wearing one of my designs. Q4. I’d love to see my pieces for sale alongside brands such as Lindy Bop, Collectif & Lady Vintage.

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EDGE MAKERS & DESIGNERS 07

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THE INDUSTRIES 08

EDGE MAKERS & DESIGNERS 2.0

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1 0 F R I L LY I N D U S T R I E S 07 DRAGON DREADS

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Q1. Dragon Dreads Dreadlocks are a range of colourful, handmade wool dreads that give everyone the chance to stand out from the crowd.

Q2. My interest in alternative hair extensions started by being influenced by the 90’s goth & early 00’s cyber punk scenes. I’ve since been influenced by kawaii Japanese fashion, steampunk, larp & cosplay outfits.

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Q3. I’ve been collaborating with Attitude Holland who arranged for Psychara to model my dreads which was amazing. I’d love to see other alternative influencers wearing them, but get the biggest enjoyment from seeing people post pictures wearing & enjoying my creations.

Q4. The fashions in alternative hair extensions have changed over the years. With the resurgence of 90’s fashion I’d like the popularity of synthetic dreads to rise again.

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Q1. Fashion of all flavours, for those with great taste.

Q2. Colour and texture, party girls & disco boys.

Q3. Kate Nash, she wears some pretty rad stuff.

Q4. Making wavey garms on a larger scale, to a wider audience.

1 2 H A Z M A T D E S I G N S

Q1. One of a kind accessories with painted miniatures, strange art & prints. Q2. Creatures, death, art history. Q3. Violet Chachki. Q4. In curiosity museums.

Q1. Heavy Metal. Q2. Music & art. They are both always there for us. Through thick & thin.

Q3. I am fortunate enough that I’ve already have the person I love most wearing my designs. Alice Cooper is the coolest of the cool and a constant inspiration.

Q4. On stage, in the mosh pit, and on the streets. I want the pieces I make to be that one piece someone lives in & never wants to take off. That favorite piece that becomes a part of them & who they are.

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Q1. We offer a large range of sizes, colours & blends of biodegradable glitter all in plastic free packaging. Q2. For our blends we take inspiration from current trends as well as our favourite combinations! Q3. We would absolutely love to eco glitter up Sir David Attenborough. He’s our hero! Q4. Within 5 years we’d love our biodegradable glitter to have become mainstream & to have replaced every pot of plastic glitter.

Q1. Unique, comfortable, quirky but wearable.

Q2. Our brand is inspired by 90’s, streetwear & casual clothing. Q3. Id most love ‘real’ people wearing my designs, if I were to pick a known person I would say it just has to be someone with great taste, with a bit of an edgy look. Q4. A brand with a strong signature look, that’s completely unique & identifiable as our brand & is appreciated for its core belief in handmade in England. To be stocked in stores worldwide & to collab with stores such as Urban Outfitters & ASOS.

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Q1. A colourful & iconic range of jewellery and accessories, with hand embellished details & recycled materials. Q2. Independent cinema, childhood nostalgia, popular culture, contemporary underground artists & kitsch knick knacks! Q3. One person is too few: Iris Apfel, Grace Jones, Hayley Williams, Solange Knowles, Janelle Monae, Paloma Faith and Dita Von Teese! Q4. Making limited edition collections & unique brand collaborations from bespoke in-house produced materials using recycled plastics.

11 GET CROOKED

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EDGE MAKERS & DESIGNERS 14

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THE INDUSTRIES 15

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EDGE MAKERS & DESIGNERS 2.0 14 KINDS HEARTS BRIDAL

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Q1. Every piece of Alternative Jewellery & Bridalwear jewellery created is designed to have a truly individual look. Q2. We’re inspired by Steampunk, Fantasy & Gothic Art. Q3. As well as ladies handmade tiaras, necklaces, pendants, brooches, bracelets & earrings Kind Hearts Boutique make unique & bespoke tiepins, medals, medallions, pin badges & cufflinks for gentlemen. Q4. Keep growing & keep learning.

Q1. Pop culture & how it influences society.

Q2. The coming of age film ‘Over The Edge’ & more importantly a love for 70s classic rock, metal & punk. Q3. Asa Butterfield and Amandla Stenberg and Forever Legends - Lemmy Kilmister and Poly Styrene. Q4. To be fully established as a cut and sew clothing brand with a concession stand in major UK and International Retail Stores.

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Q1. Flashy & Fabulous meets Dark & Daring. A modern take on elegance. Q2. TEXTURE & a desire to create garments that make you feel like a bad ass.

Q3. Man: I’d love to see Elton John in our Sequin Tailcoat & Woman: Rhianna. Q4. Doing wardrobe for intergalactic rave safaris & headlining fashion week on Mars.

16 MORGANA SIN Q1. Morgana Sin is a T-Shirt and goodies company providing unique designs, influenced by the Mexican-American Sub Culture and others. Q2. The Mexican-American cholo art work, goth, metal, punk, grunge, etc Q3. Kat Von D, we just love how she looks. Q4. Hopefully we will have our own clothing line besides t-shirts.

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1 7 N I C K AT Q1. Contemporary laser cut jewellery with a classic edge! I love the clean lines & shiny luminescent effect of mirrored acrylic. Q2. Each collection has its own theme & inspirations, but I’m mostly inspired by classic & retro design. Q3. YOU! Is that too cheesy? But honestly I love to see my jewellery styled in different ways, so anyone & everyone. Q4. I’m coming up with some fashion & home ware designs, so I’d like to see Nickat breaking through into these sectors.

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LONDON

19 ROUGE & ROUGE Q1. Rouge & Rogue’s line is dark, mysterious & entrancing. Each package is its own unique experience - from the sleek black packaging, to the wax seal, to the fortunes we include inside - you’re really transported into a mystical, ethereal world.

Q2. We’re really inspired by the dichotomy of light & dark, elements of space & a bit of fantasy. I think you get a bit of each of those from the line’s overall vibe. Q3. We love anyone with edge - so we would die to see Lady Gaga, Rihanna, or Lupita Nyong’o in our styles. Q4. Life is an adventure - one never can tell, but we see Rouge & Rogue a lot larger than it is now as we expand into cosmetics and grow in the beauty space.

20 SAKURA DESIGNS Q1. Sakura is dedicated to vintage styling and darn right glamour! Q2. Our mission statement is to re-instate beautifully designed & vintage inspired headpieces back to a ladies fashion arsenal.

Q3. Our muses we hope are evident, but we are not rigid in style & enjoy flexing our creativity to fit in with your particular look. Q4. More success!

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NEW BRAND LAUNCH

La Veintinueve With an influence of authentic vintage. A classical collection of beautiful shoes, dresses & separates.

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Based in Barcelona & Madrid, La Veintinueve have been purveyors of beautiful, high quality handmade shoes for over 7 years. This season they’re launching a complimentary collection of womenswear including dresses & separates.

Both the footwear & clothing have a classical & authentic vintage influence & can be found at LondonEdge UK. Here’s a glimpse of what you can expect in September.

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BRAND SPOTLIGHT

A Day in the Life of a WEIRDO

BY JACK BEAN, OWNER OF OFFEND MY EYES

“Why is everybody staring and laughing at you?”

Last week, I took my ten-year-old nephew out for the day in Doncaster. While we were walking through the town’s centre shopping for new Nintendo Switch games & debating about where to eat, (apparently you CAN eat KFC everyday) my nephew turned to me & said; “Why is everybody staring & laughing at you?”

To be honest, I hadn’t noticed. I’m so used to being stared at, heckled & even verbally abused while going about my daily business, that I had forgotten it didn’t happen to everybody.

Sometimes, I try to ignore it. I mean, it’s not every day you see a guy wearing glittery shoes, a multi coloured T-shirt that promotes non-binary pride & a bright blue beard that’s been plaited, but still, is it even that shocking that you have to shout insults across the street? When I have a child with me? Do you even care how that makes me & my family feel?

“It must be because you’re so cool” My nephew said.

Ahh, the naivety of youth! In some ways, I’m glad he has an Uncle who is a bit weird, so that when he grows up he can be more accepting of other people & not judge them.

But why do people shout at people like me in the street? Is my fashion & aesthetic style bothering them that much? Are they angry? Jealous? Offended?

What makes David Bowie’s eclectic gender-bending style so popular when I get beaten up for daring to wear similar clothing? Why is it that Madonna can

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be idolised wearing the most extreme fashion choices, yet if someone walked down the street wearing the exact same outfit, they would be heckled, yelled at, perhaps even physically abused?

I could let the narrow-mindedness of society depress me, but that wouldn’t help at all. Instead, I remember that this is the reason I started my clothing company in the first place. Offend My Eyes is all about being proud to be yourself, whether that offends people’s eyes or not. The designs we make embrace being different & a little weird. From drag-queen themed dresses to t-shirts which feature transgender mermaids on them; we take that hate thrown at us & turn it into something beautiful. It’s an expression of life, our experiences & what makes us, us! Of course it won’t be everybody’s’ cup of tea & that’s totally fine.

All I want is for people to accept that everybody is different & that’s ok.

While I do have these encounters everywhere, I have noticed that they are more prevalent in smaller towns & cities. The residents there react to my presence differently than people in London or Manchester for example. While working in London for shows like LondonEdge, I still get stopped in the street, but often for an alternative reason. They want to ask me where I bought my hair dye or tell me how much they love my hoodie. Every time this happens, it restores my faith in humanity. Maybe living in a multi-cultural society which has a consistent traffic of tourists from around the world makes these big Cities less shocked by someone wearing a rainbow outfit.

Knowing that by wearing clothing I feel comfortable in can evoke such a strong response from people, drives me to try harder with my business to create

more designs which challenge how we perceive others. We trade at gay prides, transgender festivals & music festivals across the UK to show our support & learn more about how others think & feel. Whenever I can, I try my best not to be offended when someone doesn’t get it. To me, they just haven’t learned about being accepting of others yet. If they could see I’m just like them, they would realise I’m not a threat.

The good thing is, times are changing & in general, people are becoming more inclusive & accepting of those who are different, whether it’s their fashion choices, their gender identity or the colour of their skin. With big companies like Primark & Topshop cashing in on the ‘pink pound’ & trying to appeal to the new generation of kids who want to see more diversity in the world, it’s getting easier but there’s a long way to go before it is perfect.

Can it ever be perfect? www.offendmyeyes.co.uk

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P R A C T I C A L LY P E R F E C T

J AM ES BADDAM S

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V I N TA G E S T Y L E M O D E L

James Baddams, aka Jivin’ Jim Dandy is not your average man on the street! Our model this season & lifelong proponent of alternative style, we get a peek into the life & times of a ‘perfectly turned out chap’.

LE: There’s not a single hair out of place.

Do you take long to get ready?

Being a gentleman of a certain age (I recently turned 39 twelve years ago) the maintenance programme is like the Forth Bridge, ongoing! For me, getting ready is a lifetimes achievement.

LE: How would you describe your particular style?

My vintage style ranges from the 1930s golden years of big band dance to the glamorous 1950s Rock’n’Roll years. A middle aged chap in 1958 would wear clothes from previous decades & his style a mix of those eras. I strive to emulate that look.

LE: What do you prefer about the vintage look?

The vintage look is stylish & classic, it doesn’t date or look unfashionable. It allows me to grow old disgracefully looking classically stylish & not like mutton dressed as lamb in modern clothing.

LE: Is your love of retro clothing reflected in other areas of your life?

I like my lifestyle to be as vintage/retro as possible to compliment my look. Just as vintage clothing remains stylish so does retro furniture & home accessories.

It’s been said that visiting my home & barbershop is like walking into museums.

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LE: You’re a barber by day and a swing dancer by night! Describe an average ‘Day in the Life of Jivin’ Jim Dandy.

After the gym & morning beauty regime, it’s off to work in The Mad Hacker Barbershop. It’s a busy shop with music from the mid century playing whilst I create classic, vintage & contemporary styles on my clientele. When I’m not chillin’ with my partner John & our dog, I spin original 78s from the ‘30s to the ‘50s at tea dance events I organise. I also teach ‘40s Swing Jive & Shim Sham dance classes with my dance partner Peggy Sue.

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LE: How does it feel to be gracing the cover of magazines & ad campaigns?

I’m delighted & ecstatic to be gracing the cover of magazines & ad campaigns. It’s a pleasure to be modelling at my age & wonderful that the mature chap or lady is recognised for their style & invited to model.

LE: Did you always prefer the retro look or has this developed over the years?

Way back in the New Romantic days of the 1980s I was obsessed with vintage shopping in Camden Market. My look has evolved over the years from ever-growing vintage tattoos inspired by artists Sailor Jerry & Christian Warlich, to original mid century three piece suits & a hairstyle straight from the War years.

Pics 1 & 9: Shirt - On the Sunny Side. Braces - On the Sunny Side. Trousers - The Seamstress of Bloomsbury Pic 2: Shirt, Waistcoat & Trousers - On the Sunny Side Pics 3 & 5: Shirt, Waistcoat & Trousers - On the Sunny Side Pic 4: Shirt - Run & Fly Pic 6: Shirt - Run & Fly Pics 7 & 8: Polo Top & Trousers - On the Sunny Side

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BRAND SPOTLIGHT

DEVOLUTION MAGAZINE C E L E B R AT I N G Y O U R S T O N E A N N I V E R S A R Y.

Congratulations on 15 years of Devolution Magazine.

LE: Congratulations on 15 years of Devolution Magazine. You must be thrilled to have reached such a milestone?

DM: Absolutely! In a fast paced world where print & newspapers seem to be on the decline, I am thrilled that our magazine has weathered fifteen years & remains as intact as ever.

LE: Your ‘stone’ anniversary was quite the celebration! Tell us how you marked the occasion!

DM: We had to make it a damn fine celebration didn’t we. So we pulled a list of awesome bands from around the UK including Anti-Clone, Mr Strange, Pretty Addicted, Spreading The Disease, Dead Stiff & Promethean Reign. A glorious mix of passionate enthusiastic talented individuals who turned up & partied hard providing a backdrop of fine entertainment & chaos.

LE: So, how did Devolution begin…

DM: In 2003 at a dark dingy pub known as The Gloucester Arms an idea was born to a backdrop of Slayer & vodka shots. I was bored of having to buy separate magazines for alternative music, tattoos, fashion & quirky content … so the idea of a magazine encompassing all interests in a single issue seemed marvellous - thus the evolution of Devolution.

LE: How has the magazine grown over the years?

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DM: We started as a colour photocopied, stapled fanzine & now we’re an 100 page, perfect bound full colour title that is produced with a sterling free cd covermount each issue. Although it’s polished with sleeker design we’ve always retained our grassroots vibe, continue to be a voice for the underdogs & still provide a platform for those that the mainstream won’t touch. The more bizarre & peculiar the better as far as we & our readership are concerned. We defy the norm & sit comfortably in the weird & wonderful realms.

LE: Now in 2018, who is on the team & how do you create the magazine?

DM: In 2018 my team are tighter than ever. I am blessed to work with a group of individuals that have offered their time, passion, commitment & ideas for so many years. We’re a family & I couldn’t ask for more supportive staff. My core guys include Gary Trueman - a powerhouse in reviewing & photography. Then we have eardrum & retina abuser Mark Bestford who also goes by the alias Alienation Photography - he doubles-up as IT Support. Then there’s Lucas Chapel - our gore-geous horror punk enthusiastic with a penchant for all things bloodied.

LE: You’ve been covering LondonEdge for ages & we’ve a great longstanding relationship! What are your highlights?

DM: We’ve supported & attended the show for ten+ years & have been made an official media partner.

We adore LondonEdge & its ethos - again it’s like an extended family. Highlights include spying the new seasonal choices, getting up close & personal with independent designers & then passionately bringing them to the forefront. We’re always welcomed & understood there & many LondonEdge traders have had exclusive & revered content within the title.

LE: Thanks for chatting to us & thank you for all of your ongoing support! You guys are awesome!

DM: We will see you guys in September & thank you so much for the spotlight on Devolution we are very proud sponsors of LondonEdge & its traders so long may our partnership continue! www.devolutionmagazine.co.uk www.devolutionmerch.com/store/ www.facebook.com/DevolutionMag www.instagram.com/devolutionmagazine/ twitter.com/DevolutionMag

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EDGE PHOTO SHOOT

LIFE AND STYLE OF REAL HUMANS Snapshots from our Life & Style Shoots with our beautiful models + K9 aka Brian Griffin.

SNAPSHOTS Pic 1: Dress - Zoe Vine

Photography & Styling: Amy Blackburn Post-Processing: Gary Everitt

Pic 2: Dress - Sarsparilly

Pic 15: Top - Collectif Skirt - The Seamstress of Bloomsbury Shoes - TUK

Pic 3: Dress - The Seamstress of Bloomsbury. Shoes - TUK

Pic 17: Hat, Vest & Shorts - Offend My Eyes

Pics 4 & 10: Dress - Sarsparilly

Pic 18: Dress - Sheen Clothing

Pic 5: Beret - Extreme Largeness Top - Kennedy. Trousers - Collectif

Pic 19: Beret - Extreme Largeness Dress - Collectif. T-shirt - Fearless Illustration. Bag - Chok. Shoes - TUK

Pic 26: Dress - Run & Fly Shoes - TUK Pic 27: Dress - Run & Fly

Pic 8: Necklace - Extreme Largeness Top - Fearless Illustration Pic 9: Dress - Collectif. Boots - Y.R.U. Pic 11: Pins - Punky Pins & Extreme Largeness. Dress - Fearless Illustration Pic 12: Dress - Sourpuss Clothing.

Shoes - TUK

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Pic 29: Jumpsuit - The Seamstress of Bloomsbury

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Pic 30: Shirt - Run & Fly Pic 31: Bikini - Sourpuss Clothing

Pic 6: Swimsuit - Sourpuss Clothing Pics 7 & 16: Dress - Offend My Eyes Shoes - TUK

Pic 28: Dress - GatsbyLady London

Pic 20: Earrings - Kennedy.

Top - Collectif. Skirt - Sheen Clothing Pic 21: Top & Trousers - Kennedy Necklace - Drakula Approved Shoes - TUK Pic 22: Dress - Collectif Shoes - TUK Pic 23: Choker - Extreme Largeness Dress - Sourpuss Clothing

Pic 32: Top & Skirt - Fearless Illustration. Shoes - TUK

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Pic 33: Dress & Jacket - Chronicles Clothing. Shoes - TUK Pic 34: Dress - Sheen Clothing Pic 35: Beret - Extreme Largeness Cardigan - Collectif. Dress - Phaze Shoes - TUK

Pic 24: Shirt, Waistcoat & Trousers On the Sunny Side

Pic 13: Dress - Collectif Pic 14: Dress - Sourpuss Clothing

Pic 25: Dress & Jacket - Chronicles Clothing. Shoes - TUK

Thanks to all of the models, assistants & MUA’s who gave up their time to work on the LondonEdge Life & Style shoots. Sincere thanks to: @amystarr / @darkbot / @florencecornwell / @nomorecherrypie / @_storm_kitty / @pumpkin.queen.darling / @djjivinjimdandy @charlotte_ameliaax / @charlotteameilaartistry / @suebarrow2003 / @emeraldxcloud

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BRAND SPOTLIGHT

J. VALENTINE NEW BRAND

One of our most favourite new exhibitors of the year is the colourful and crazy J. Valentine.

High on our wish list for ages, this August they will join us in Las Vegas. Here’s a tiny glimpse into what makes them tick.

LE: When and how was the J. Valentine brand created?

J: J. Valentine started in 1994 creating custom looks for Hollywood boutiques.

LE: What was the original inspiration for J Valentine?

J: Judy Valentine was born & raised in a creative and open environment by parents that encouraged individuality. She spent much of her time growing up sewing and crafting. When the time came for her to raise her two sons on her own, she devised a plan to use that creativity she so loved to build her career and also raise her children at home.

Thus J. Valentine was born.

LE: If you had to describe the brand in a nutshell, what would you say?

J: J. Valentine is an electric shock of all things magical. We create unique pieces of clothing that help our customers express themselves, from dressing them head to toe or just adding the perfect finishing touch. We’re a brand centered in Peace, Love, Unity & Respect.

LE: Describe your beautiful end-users?

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J: Our people are our Fireflies. I think that when I picture our end user I always see that friend that I haven’t met yet-someone I have this invisible connection with on some level.

LE: How do you see J.Valentine in 5 years time?

J: Our five-year goals include a closer connection to our customers & a greater awareness of what they want in their lives & their apparel. We would also like to have a greater presence in Europe & Australia in the coming years.

jvalentinecatalog.com

BRAND SPOTLIGHT

Necessary Evil & ANTIBrand NEW BRANDS

Necessary Evil An alternative clothing brand dedicated to people who don’t like to look like everyone else. Focused primarily on gothic & darkwear, there’s also an element of retro styles across the collection.

Available in plus-sizes the collection is flattering, unique & easy to accessorize.

VISIT

OUR

STAND

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L O N D O N E D G E ANTIBrand This is a brand with attitude. The attitude is don’t care what people think & have no interest in trends or fads. The ANTIBrand collection is rebellious, daring and wild.

Recently revamped with a new designer, the clothing & accessories are pumped full of edge & style.

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business design centre/ LONDON/n10qh 2nd-3rd sept/2018 S TA ND / m 2 5 2

E - info@alchemygroup.com T - 0116 282 4824

www.alchemyengland.com

BRAND SPOTLIGHT

LUISACHRISTIE WA X I N G LY R I C A L O N FA S H I O N & B E I N G AN INBETWEENIE

Luisa-Christie is a lifestyle blogger living in Camden London & originally from the seaside town of Brighton.

“At the risk of sounding clichéd, fashion is a way to express myself & not necessarily what is ‘on trend’.

Fashion means something different to me.

As a former MySpace kid with a passion for pop punk & rock, my style hasn’t changed much over the years. I still have colourful hair, wear lots of black & in a long-term relationship with my liquid eyeliner. I like it that way! The phrase I’ve coined over recent years for my “look” is “Mermaid grunge”.

I’ve finally accepted that I’m an actual 20-something grown up who’s curvy &,regardless of what mainstream media tells me, I can dress however I want regardless of age or shape.

I have a plethora of dark coloured dresses for my day job. My friends call it my “Luisa uniform” - a dress, leggings and Dr Marten boots or Vans/ Converse. However at weekends, evenings out etc.

I like to stand out with statement pieces &, when I’m shopping, I like to see stores using a variety of models & not just the usual cookie cut body shape.

I recently went to a wedding in the Bahamas & found the most perfect Hell Bunny dress. I searched ‘Mermaid dress’ & instantly fell in love thanks to the stunning curvy model. It made such a difference to see her killing it. I could actually see myself in it.

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Collectif are another brand that shares different images on their social media channels which is great to see.

I see brands appearing to show online solidarity with the ‘flavour of the month’ but continue to use the same models, bloggers or influencers. If a brand doesn’t progress in their model hiring & marketing, it makes me feel their social media message is a little fake.

In December, without any previous ‘real’ modelling experience, I was hired as a model for a big Hello Kitty collaboration with a huge high street store.

I couldn’t believe it! I received so many messages, from girls who already followed me or had found me through images shared on social media, saying how happy they were that there was a non-traditional body type represented. A size I’ve since seen online called an ‘Inbetweenie’ which I love! I’ve always felt unsure of where I ‘fit in’ & it’s nice to relate to a size group.

There’s still a lot to do and ultimately I’m a white, able-bodied, cis-gendered woman. Inclusivity goes way beyond hiring a chubby girl. Representation of different shapes, colours, abilities & genders is also important allowing customers to relate.

Fashion shouldn’t be daunting for anyone. By hiring models of all shapes & sizes it’s a positive step towards a future when children might not grow up self-conscious. www.luisachristie.co.uk / www.instagram.com/luisachristie

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BRAND SPOTLIGHT

CAKES+ GLAMOUR

BY CHARLOTTE WHITE O F R E S T O R AT I O N C A K E

Maintaining glamour at all times is something of a challenge even for the most dedicated lovers of vintage styles.

The same cannot be said for the talented stiletto-wearing, glamour loving cake designer Charlotte White of Restoration Cake.

A regular at LondonEdge Charlotte gives us an insight into her experiences at the show & why she loves our brands. The ‘Brucey Bonus’ is one of her favourite recipes!

“I look to London Edge as the perfect gathering of my favourite vintage reproduction brands, an essential opportunity for me to consider my working wardrobe for the season ahead.

As a travelling showgirl chef, it is important for me to stand out from the crowd & because I like to show off my outfits & don’t wear an apron, I need them all to be hard-wearing & washable!

Over the years, I have built great relationships and lasting friendships from attending London Edge twice a year. I try to give back to the brands that I work with by supporting them with cross-country live exposure, credits in any press that I am able to secure, social media posts, dedicated blog posts, & even leaflet distribution at events (which sounds old-fashioned but people do take them!).

My friends at London Edge also get cake but that goes without saying really!”

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Rum & California Brownies

by Charlotte White www.restorationcake.com Technically still one of your five-a-day, these rich brownies are loaded with rum-soaked California Raisins. Please do not be alarmed if the finished brownie sinks a little in the middle as the sinking is the price you must pay for a soft, fudgey, gooey brownie centre.

Ingredients: 200g California Raisins, soaked overnight in 60ml dark rum 220g unsalted butter (melted) 375g caster sugar 120g cocoa powder ½ tsp salt 3 eggs 2 tsp vanilla extract 100g plain flour You will need: 8” square cake tin or brownie tin Preheated oven 180C / 375F / Gas Mark 4 Makes 20 fat slabs of brownie (approx)

1. The day before you plan to bake these brownies, pour dark rum over California Raisins & allow them to soak. I cover my bowl with clingfilm & leave it somewhere fairly warm.

2. To make the brownies, begin by melting the butter.

You can either do this on the hob or in the microwave but, in either case, you should keep the heat low & go very slow to avoid burning.

3. Weigh the dry ingredients into a mixing bowl.

Add the melted butter and mix for until nicely combined. The mixture will look very grainy at this stage.

4. Add eggs & vanilla extract. Beat the mixture for a further 2 minutes until smooth & glossy.

5. Add flour to the mixture and beat briefly until combined.

6. Finally, add your rum-soaked California Raisins, along with any bonus dark rum that may have collected at the bottom of the bowl. There is no sense in wasting rum.

7. Pour the brownie mixture into a prepared cake tin or brownie tin. A metal tin will need to be lined with baking parchment, whilst a silicone one will not.

Bake in a preheated oven for 20 minutes.

Do not worry if the brownie looks wobbly in the centre as it will firm up as it cools. Allow the brownie to cool completely in the tin before removing and cutting into slices.

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LONDONEDGE

MEDIA PARTNERS TOLLKUEHN www.tollkuehn-zeitschrift.de

V I N TA G E L I F E www.vintagelifemagazine.com

DEVOLUTION www.devolutionmagazine.co.uk

VIVE LE ROCK www.vivelerock.net

INRETROSPECT www.inretrospectmagazine.com

THE BITE www.thebitemag.com

PKG www.pandkg.com

AUXILLARY www.auxiliarymagazine.com

DRAPERS www.drapersonline.com

GOTHIC BEAUTY www.gothicbeauty.com

D E R V I N TA G E F L A N E U R www.vintage-flaneur.de

WE THANK YOU ALL!

We’d like to offer a huge thanks to our Media Partners. You can learn more about all the magazines and websites on the sites mentioned above.

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YOUR ALTERNATIVE FASHION STORE TO BUY & SELL LondonedgeNOW is the digital incarnation of the world-renowned fashion trade event LondonEdge.

Launched at the millennium, LondonEdge is a permanent fixture on the international lifestyle fashion calendar.

In between shows, store buyers will be able to source, view & order multiple collections via one single platform rather than the inconvenience of ordering from multiple individual brand digital storefronts.

Trade shows in real life are still a critical element in the process of sourcing and buying products in the 21st Century but, alongside this, sourcing & buying merchandise is done online between shows.

Sitting in partnership with the internationally recognized show LondonEdge, LondonedgeNOW will provide retailers around the world with access into new and trusted designers, manufacturers, wholesalers and agents with the purpose of building a digital showroom and meeting place from which to buy & sell.

Launched in February 2018, businesses can register to buy or to sell at: www.londonedgenow.com

For further information about the launch contact operations@londonedge.com / +44 (0) 116 279 5179.

Entirely free for retailers to use, the service is also free of charge to companies who exhibit at the LondonEdge show. Designers, manufacturers and wholesalers who can not exhibit at the next LondonEdge show can still be involved for a monthly fee. We’d love to speak to you about the opportunity so, for further information, please contact carole@ londonedge.com or +44 (0) 116 279 5179.

L O N D O N E D G E N O W. C O M

CONNECTING LIFESTYLE FASHION SUPPLIERS WITH FASHION BUYERS 44

AWA RD S F E B 201 8 SH O W

THE BRIGHTEST SHINING STARS! Amongst all the amazing stars at LondonEdge.

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Frilly Industries - Best Newcomer On The Sunny Side - Best Retro Menswear Fearless Illustration - Best Pop Culture Brand Y.R.U. - Best Footwear Crime City Clothing - Best Darkwear Little Pig - Best Jewellery Hell Bunny - Best Retro Brand Banned - Best Accessories Brand

WELL DONE!

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If undelivered please return to: Londonedge Ltd, Unit 35, Business Box , 3 Oswin Road, Braunstone, Leicester, LE3 1HR

Me dia P ar tn e r s Me dia Partners