LondonEdge London & Las Vegas S/S 19

LONDON 27TH-28TH JANUARY 2019 LAS VEGAS 5TH-6TH FEBRUARY 2019

YOUR DISCOVERY CHANNEL New LondonEdge Exhibitors SEXY, SOPHISTICATED...

Swingin’ Swag from Retrorep VOODOO VIXEN & JAWBREAKER 70’s Homage to Preppy Plaids, Tiki Accents & Celestial Energy.

NO MORE CHERRY PIE On Loving Imperfections SEXY FUN FREEDOM Courtesy of Pastease.

PUNK RAVE Crashes Into Londonedge EMPTY ALIEN Opens Up

LONDONEDGE.COM

Stand: M105

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O R D E R F ROM S T OC K N OW & S S 1 9 AVA I LA BLE F OR F ORWA RD ORDE R

WELCOME TO THE 8TH EDITION

BUR S TING I NTO 2 019

LAS VEGAS #2 & LONDONEDGE UK

Anticipating 2019 with excitement, the LondonEdge magazine offers a peek into the delights we’ve got in store for you at the shows in January & February 2019.

Not only does the issue contain exhibitor news, we thought it would be valuable to get different perspectives from other people involved with the lifestyle fashion business. So, we’ve been chatting with influencers, models & successful key retailers within our marketplace to get their point of view, their success stories, their thoughts about what works & what doesn’t work.

One thing that we hear time & time again is the fact that face to face relationships improve business & are invaluable to people looking to get on in business & in life. Networking & business is exactly what LondonEdge offers and we’d love it if you would join us all in January and/or February to take full advantage of this business platform that is built especially for you.

Design & Creative: Gary Everitt

You can find out more about the shows at www. londonedge.com and, by all means, register to get free of charge access to our 365 day/year sourcing platform at www.londonedgenow.com.

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We look forward to seeing you in 2019 and, in the meantime, wish you an amazing Christmas and a huge New Year.

Carole Hunter Director LondonEdge

U S EF U L INF O RM AT IO N: Visit www.londonedge.com for hotel information.

Visit www.businessdesigncentre.co.uk for parking & travel information.

For more show information, our news blog, exhibitor lists, exhibiting information and how to contact the organisers, please visit www.londonedge.com.

We post lots on our Facebook & Instagram so please like or follow us for regular updates.

We’d love to welcome you back to Londonedge in January and to Las Vegas in February if you have any queries please contact buyers@londonedge.com & Gemma will be happy to help.

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NEW BRANDS FEATURE

RETRO REP CINDY WHITE R E T R O R E P. C O M

Sexy, Sophisticated, Swingin’ Swag from RetroRep at LondonEdge RetroRep.com came about almost 3 years ago by Sales Rep Cindy White who had successfully worked in the industry for over 12 years After being approached by multiple brands to represent their company and, with a plan to make buying much more convenient for her retailers, she decided to take on a few at once. In 2016 the website was built, brands were uploaded and RetroRep.com was born!

Since 2016 RetroRep has grown and is now proud to represent 11 brands with more confirming shortly.

RetroRep offers retailers a single wholesale contact for multiple collections at the same prices as going directly to the brand.

Cindy currently looks after Ains&Elke StyleHaus, Glamour Bunny, Grace and Glam by Tatyana Khomyakova, Heart of Haute, Kittees, Lux De ville Handbags, Pretty Retro, Rebel Love, Vintage Diva, Retro Carousel & Wax Poetic.

RetroRep.com will be exhibiting at LondonEdge in London & in Las Vegas and these beautiful brands can currently be found on RetroRep.com with many more to follow.

Visit Cindy at LondonEdge in London on stand M198 and at Las Vegas on Booth 201

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NEW EXHIBITOR SNAPSHOTS 01

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NEW EXHIBITOR TEASERS Between LondonEdge January in the UK & LondonEdge Las Vegas in February our buyers are in for a bumper season for exciting, new brands & collections.

Aside from 300+ collections across both shows, 200+ in London & 100 in Las Vegas, the aisleways will be packed with perfect products to adorn your stores & tempt your customers.

07 ENTRENUE Boutique, affordable luxury intimate products.

08 FLOWERCHILD REVOLUTION Be the light of the world with flower headbands & accessories & raise cervical cancer awareness.

HERE’S JUST A TASTER:

09 GLAM GOTH BEAUTY A creepy, chic & cruelty-free glamorous indie beauty brand.

0 1 A D A I LY O B S E S S I O N A maker of the cutest, kitchy mini-hats & fascinators.

10 LIQUID RED DESIGNS Harnesses, accessories, swimwear & gifts. Based in Las Vegas.

02 ERSTWILDER Quirky, vintage & retro inspired jewellery.

11 MY WILLOWS Patented sunglasses + crystal earrings + necklaces in one.

03 CARTEL INK Authentically rebellious clothing.

12 RETRO CAROUSEL A collection of beautiful cotton dresses in over 15 prints.

0 4 P I N K Y S TA R A clothing brand inspired by rock n roll, tattoos & kustom culture.

05 BELIAL CLOTHING ‘Without a master’, Belial Clothing symbolizes independence, self-sufficiency & personal accomplishments.

13 SHE Punk-Metal clothing using dyed leather & fabric, chains, spikes & studs.

14 GLO-FX The global leader in dimensional eyewear. Diffraction & kaleidoscope glasses & goggles.

0 6 C E M E T E R Y S WA G Clothing & décor for spooky kids.

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NEW EXHIBITOR SNAPSHOTS

LONDON & LAS VEGAS

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NEW EXHIBITOR TEASERS

15 NORMA JEAN V I N TA G E Rockabilly Pin-up & 50’s inspired clothing.

21 MIRANDAS CHOICE Beautiful vintage-inspired headpieces, fascinators, jewellery & clothes from Germany.

16 BIBIAN BLUE A veteran alternative fashion designer producing exquisite pret-a-porter corsetterie.

22 NEMESIS NOW The home of fantasy giftware.

17 CHARLIE STONE SHOES Vintage heels without the heel.

Vintage class with modern design.

1 8 FA C E F L O R A L S Fun, Fabulous Flowers. Face Florals offers a fantastic eco-alternative to the market place.

Their intricate blooms beautifully decorate bodies & faces.

1 9 P U N K R AV E Punk-Metal-Gothic-Steampunk-Lolita

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23 GRACE & GLAM Elegant & sophisticated clothing.

24 REBEL LOVE Inspired by music & movies Rebel Love is an excellent quality brand with a feminine & sexy cut.

2 5 TAT YA N A B O U T I Q U E Chic, contemporary fashion inspired by the Golden Age of Fashion (1940s – 1960s).

2 6 TA I L O R & T W I R L A modern spin on retro & vintage classics.

20 KIND HEARTS & CORONETS Steampunk, gothic, alternative jewellery & bridalwear.

LONDONEDGE.COM

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LOOK WHAT’S ON LONDON - JANUARY 2019 LAS VEGAS - FEBRUARY 2019 LONDON JANUARY 2019 OPENING TIMES SUNDAY 27TH - 10AM - 6PM MONDAY 28TH - 10AM - 5PM LONDON VENUE: Business Design Centre, Upper Street, London, N1 0QH. UK C AT WA L K & T I M E TA B L E : S U N D AY 2 7 T H 11.00am Show A • 1.00pm Show B 2.30pm Show A • 4.30pm Show B M O N D AY 2 8 T H 11.00am Show A • 12.30pm Show B 2.00pm Show A • 3.30pm Show B This seasons’ catwalk will feature brands such as: Collectif, Lulu Hun, Bright & Beautiful, Hell Bunny, Voodoo Vixen, Jawbreaker, Unique Vintage, Hearts & Roses, GatsbyLady London, Burleska, Innocent Clothing, Doctor Faust plus an eclectic selection from some of our smaller brands in the Stylists Edit.

L O N D O N S H O W PA R T Y: We’ll be hosting our superb show party on Sunday evening & we’re going for something different.

We’re working in it as we speak & you wouldn’t want to miss it so head over to the Organisers Office during the day on Sunday & grab your invitation.

LAS VEGAS FEBRUARY 2019 OPENING TIMES: TUESDAY 5TH - 10AM - 7PM WEDNESDAY 6TH - 10AM - 6PM VEGAS VENUE: Parthenon & Zeus Ballrooms, Alexis Park All Suites Resort + Convention Centre, Las Vegas (opposite the Hard Rock Hotel) V E G A S S H O W PA R T Y: We’ll be hosting a rocking party on Tuesday evening and we’d love it if you could join us. Just come to the show on Tuesday during the day to pick up your invitation. More details will follow.

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REGISTER TO VISIT THE SHOWS AT WWW.LONDONEDGE.COM Apply to exhibit by emailing hayley@londonedge.com or amy@londonedge.com 13

INFLUENCERS SPOTLIGHT

EMPTY ALIEN The fabulous Hannah aka Empty Alien is taking the platform! A self-taught MUA her mix of edgy looks, youtube tutorials & photoshoots make her a firm LondonEdge favourite. We sat down with this busy model & influencer to find out what makes her tick.

LE: Where did the name ‘Empty Alien’ come from?

At University, I felt I had no creative outlet so I started an Instagram profile to do just that. I wanted a name to represent the act of adopting a creative & strange persona to use online - like an empty shell. I’ve always felt quite alien so the name, ‘Empty Alien’ became the expression of my creative persona. For ages, I was embarrassed to show this side of me in case people thought my art wasn’t original or was too weird & I was fearful that I’d get no modelling out of it. But once I embraced that persona I found true confidence in myself.

LE: How did you first get into modelling?

Through social media! At 15 I applied to modelling agencies with no success but I was so set on modelling that when I hit 20 I decided to do it myself. I looked for ways I could directly apply for brand collaborations & found an app called Feels Be Discovered. Through that I won a competition for Rogue + Wolf which helped get my Instagram noticed. I also entered a model search on Instagram for Church Of Sanctus & the amazingly talented Lucinda Sinclair chose me to model for her. It was such a dream. Now it’s mostly me approaching brands to see if they’d like to work with me. As I’ve gotten older I’ve definitely gotten bolder about making those connections.

LE: How would you describe your style?

My style ranges from fashion-goth to tacky 00s glam, it depends on my mood. I love a lot of mesh & shimmery fabrics but also love PVCs & faux furs. I tend 14

to work my outfit around the make-up I plan. That bit takes the longest!

LE: You post lots of amazing looks on Instagram.

Where do you get your inspiration?

Loads of places. Online creators inspire each other.

I’ll see something from a certain make-up artist & be inspired to do a whole character creation. When I’m stuck I’ll draw inspo from music videos - Marilyn Manson is a great place to start. Sometimes I create imagery to represent an emotion I’m feeling - it can be therapeutic. Recently I’ve been inspired by the online series ‘Dragula’ where Drag Artists compete in the best horror/punk drag.

LE: What are some of your favourite brands to wear?

Punk Rave are giving me life right now, I can’t even explain. Everything they bring out is just so unique & special. I love my New Rock & Demonia boots, they make me feel like such a badass. If I’m feeling a bit more like a party though, J.Valentine is the one.

LE: How did you learn to do such amazing looks?

Being a bit of an awkward kid, & an only child, I spent a lot of time in my room putting on make-up.

I always enjoyed it & it’s just practise that got me to this point. Pre-YouTube I used magazines but online tutorials are the best. I believe in doing something even if you don’t know how. You can’t fail - only learn. If I want to create a look, with SFX or glam make up, I go for it. If it doesn’t work I try again & keep going until you find the best way. However this why my hair has snapped off due to over-bleaching so … proceed with caution haha!

LE: Where can people follow you?

You can follow me on Instagram: @_empty_alien + On Youtube: EMPTY ALIEN Or on Facebook: Empty Alien 15

BRAND FEATURE

JAWBREAKER AUTHENTIC, ORIGINAL, U N A P O L O G E T I C , A LT E R N AT I V E J AW B R E A K E R

BRAND FEATURE

VOODOO VIXEN

Celebrating Classic Vintage, Flares, Tiki, Feisty Fiesta & Curves at Voodoo Vixen

Refusing to shy away from print, this season Voodoo Vixen have refined their take on ‘bold’ with stripes, ginghams, geometrics & polka dots like never before.

From vivid full-circle skirts to statement sun dresses, this season’s variety of cut & colour offers something for every holiday, personality & body shape.

Embracing the summer palette, their pastels & fruity prints bring an authentic retro feel to the collection whilst also into unchartered territory with an homage to the 70s through striped pullovers, flared trousers & wide leg jumpsuits!

With 2019 being the 50th anniversary of the Stonewall uprising, Voodoo Vixen are also delighted to announce their very first range of Pride dresses, petticoats and multi-coloured accessories allowing everyone to celebrate the LGBTQ community this year!

The classic vintage essentials are celebrated through Tiki styling. A cheeky Tiki touch is tangible through much of the collection including a complimentary range of bamboo accessories. Their resident, whimsical summer nautical theme is delivered through navy, white and striped staples and the party vibe is covered with their range of feisty Fiesta dresses, skirts and tops.

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Not only that but VV have collaborated with bloggers Hayley Stewart of Curves & Curls and George Horne of Fuller Figure Fuller Bust to produce exclusive designs that champion the growing range of Vixens.

Using bold prints and unapologetic colours, the collection is designed to bring out the confidence in everyone who wears it.

Discover the collection at Stand M60 in London and Booth 315 in Las Vegas.

With dreamy velour burnouts, neo-gothic lace & preppy plaids, Jawbreakers’ S/S ’19 collection explores the alternative zeitgeist with some much-needed themes.

Focused on celestial energy, discover looks that embrace moonstone and stellar motifs throughout the collection.

For die-hard Jawbreaker fans they continue to bring you cat prints, skulls and skeletons in new and innovative ways. With a touch of mesh combined with a dash of spontaneous colour, a pinch of tartan & the Jawbreaker special in-house prints the collection offers something altogether original.

The Jawbreaker accessories line has enjoyed revamp & expansion giving far greater choice of product including PU and canvas rucksacks & a large range of sunglasses amongst much more. Jawbreaker produce pieces that can be clashed or co-ordinated to suit each wearer. From dungaree dresses to comfortable hoodies, this season’s armour has something for every mood, spell and occasion.

This collection is proudly devoted to everyone pigeon-holed as a loser, loner or misfit, because who wants to be like everyone else, anyways?

Discover the collection at Stand M60 in London and Booth 315 in Las Vegas.

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EDGE PHOTO SHOOT

STREETWEAR NAMED DESIRE FESTIVAL ALL THE FUN OF THE FESTIVAL RETRO REFLECTIONS DARK BACK TO BLACK

Photography & Styling: Amy Blackburn Post-Processing: Gary Everitt

STREET PAGES 19-21 Alice - Bee Dress: Run & Fly Hannah - Dungarees: Voodoo Vixen.

T-Shirt: Collectif. Shoes: Y.R.U. Hannah - Dungarees: Run & Fly. Crop Top: J. Valentine. Pins: Punky Pins. Hat: Extreme Largeness.

Rosie - Top: Get Crooked. Pasties: Pastease.

Rosie - Shirt & Skirt: Fearless Illustration. Tights: Pamela Mann.

Boots: Demonia Rosie - T-shirt Dress: Fearless Illustration. Boots: Demonia Rosie - Dungaree Dress: Run & Fly. Top: Fearless Illustration. Boots: Demonia Rosie - Jacket: Fearless Illustration Rosie - T-shirt Dress: Fearless Illustration. Boots: Demonia Rosie - T-shirt: Fearless Illustration.

Rosie - Dress: Fearless Illustration.

F E S T I VA L P A G E S 2 2 - 2 3 Hannah - Coat, Top & Bottoms: J. Valentine. Belt: Jawbreaker Hannah - Jacket, Top, Harness & Bag: Get Crooked.

Bottoms: J. Valentine.

Star Mini Pasties: Pastease

Hannah - Bodysuit: Get Crooked Freya - Bag: Mad Pax. Top: Get Crooked.

Rosie - Body: J. Valentine.

Tights: Pamela Mann.

Hannah - Bodysuit: Get Crooked.

Bag: Mad Pax. Star Pasties: Pastease.

R E T R O PAGES 24-25 Alice - Blouse: The Seamstress of Bloomsbury. Shorts: Collectif Alice - Dress: Love ur Look Alice - Dress: Collectif. Necklace: Alchemy. Shoes: Joe Brown Alice - Red Dress: The Seamstress of Bloomsbury. Jewellery: Voodoo Vixen. Bag: Banned Alice - Dress: Collectif Alice - Blouse: Ma Pin Up Cherry.

Trousers: The Seamstress of Bloomsbury. Shoes: Joe Browns Tom - T-Shirt: Sourpuss Clothing Tom - T-Shirt: Sourpuss Clothing Alice - Dress: Ma Pin Up Cherry.

Shoes: Ellie Shoes.

Alice - Dress: Sheen Alice - Dress: Ma Pin Up Cherry.

Shoes: Joe Browns Alice - Dress: Collectif Alice - Short Dungarees: Voodoo Vixen. Top: Jawbreaker.

Shoes: Ellie Shoes.

Alice - Dress: Collectif.

Turban: Voodoo Vixen Alice - Dress: Hearts & Roses.

Earrings: Kira Don. Shoes: Ellie Shoes.

Alice - Dress: Steady Clothing.

Jewellery: Alchemy. Belt: Alchemy.

Shoes: Ellie Shoes.

Shoes: Joe Browns DARK PAGES 26-27 Hannah - Oufit & Mask: Punk Rave.

Boots: New Rock Hannah - Beret, Dress & Fan: Sourpuss. Belt: Jawbreaker.

Necklace: Alchemy.

Boots: New Rock Hannah - Top & Skirt: Punk Rave.

Boots: New Rock.

Necklace: Alchemy Hannah - Outfit: Punk Rave Ricardo - T-Shirt: Fearless Illustration Ricardo - Outfit: Punk Rave Ricardo - Outfit: Punk Rave Hannah - Outfit: Punk Rave.

Bag: Mad Pax Hannah - Outfit: Punk Rave

Thanks to our models & MUA: Hannah Cunningham aka @empty_alien / Alice Webb aka@pumpkin.queen.darling / Riccardo Soncin aka @riccardo.soncin Tom Liepa aka @PTToms / Freyja Hazel aka @freyjaphoria / Rosie Harris aka @rosieharrismua 18

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INFLUENCERS SPOTLIGHT

NOMORE CH ERRYPIE AKA AIMEE The lovely Aimee, aka NOMORECHERRYPIE, is one of our favourite models, influencers & body positive advocates. Her mix of photoshoots, reviews & real talk make her one to watch. We spent some time with this busy wife & Mum of two to find out a little more.

LE: Where did the name ’nomorecherrypie’ come from?

Originally I started this page as a weight loss journey. I had another account which was ‘sweetcherrypie’ so ‘nomorecherrypie’ was quite fitting and then it stuck.

LE: How did you first get into modelling?

A local photographer was doing a ‘tattoo project’ for her portfolio so I thought why not! I’ll be part of it! I loved being in-front of the camera & it seemed to come naturally to me. After that I then started getting approached from there LE: How would you describe your style?

50s Pin-up Goth!

LE: You post a lot of body positive pictures to your Instagram. Why did you start doing this?

Growing up I was always self-conscious. I was always a lot taller & curvier than my friends.

Even in my early 20s I never felt truly comfortable with my curves. It was only after I had my 2 children I thought, wow, my body has done something pretty amazing & bounced back! That was when I started to love my body, my curves & my imperfections.

LE: What are some of your favourite brands to wear?

Collectif, Killstar, Sourpuss & Dr. Martens are some of my all time favourites!

LE: How do you juggle your busy home & work life?

Sometimes with difficulty but my kids are amazing and I have a very supportive husband.

LE: Where can people follow you?

Instagram @nomorecherrypie 28

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BRAND FEATURE

P UNK R AVE

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Punk Rave fashion brand was founded in 2006 & quickly became an internationally well-known unique alternative fashion brand.

WELCOMING PUNK RAVE TO THE LONDONEDGE FAMILY

The brands’ own design team create & develop original clothing & accessories in Gothic, Steampunk, Visual-Kei, Post-Apocalyptic, Metal, Rock, J-rock, Gothic Lolita, Hipster, Dark Boho, Dark Bridal, Nu-Goth, Punk styles for men, women & teens.

Punk Rave’s is proud to pursue & deliver high quality, complete customer satisfaction, good commercial credit & continuous innovation.

As Punk Rave is based in China, Fantasmagoria Company is now the brands’ official worldwide representative & distributor based in Europe and have worked with the Punk Rave team since their inception. The Fantasmagoria team are also proud to be Punk Rave’s design advisors and release new collections every 3 months to be immediately available for purchase at their online shop www. fantasmagoria.eu. There are over 2000 original & premium quality garments & accessories by Punk Rave available at www.fantasmagoria.eu/punkrave.

Everything is in stock & ready to ship worldwide from their warehouse in Vilnius, Lithuania (European Union).

Discover the latest collection & lookbooks here: www.fantasmagoria.eu/punkravebrand Orders can be placed here: www.fantasmagoria.eu/punkrave

FA N TA S M A G O R I A The Alternative Source This Lithuanian based company has specialised in alternative wholesale & retail fashion distribution since 2002. They’re the official worldwide representatives & wholesalers for Punk Rave, Pyon Pyon, R.Q-B.L. clothing & accessories as well as Ballerina Hosiery & our own Fantasmagoria brand hand-made accessories. New designs are generated 4 times a year & most of their products are kept in stock & ready for same day shipment. A discount programme is available for regular customers.

More information can be found here: www.fantasmagoria.eu/customer-support/wholesale The Socials instagram.com/punkravebrand instagram.com/punkravebrand facebook.com/fantasmagoriashop instagram.com/fantasmagoriashop twitter.com/fantasm_agoria

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NEW BRAND FOCUS

OF LONDONEDGE EXHIBITORS...

FACE FL ORA L S Fun, Fabulous Flowers.

WILL BE OFFERING OUR BUYERS A SPECIAL OFFER, DISCOUNT OR PREFERENTIAL TERMS ON ORDERS PLACED AT THE SHOW.

*Just a little insight into the offers you can look forward to. By making the trip to the show you’ll benefit from all of these opportunities.

1. Echt - Will offer 5% discount off every order over €100 & 10% off €1000+ orders.

2. Extreme Largeness - 5% discount off orders £250+, 10% off orders £500+, 15% off orders £1000+ & 20% off orders £1500+.

3. Face Florals - Is offering 10% off all wholesale orders at the show.

4. Gatsbylady London - Free Shipping on all orders at the show.

5. Kennedy - 20% off all orders at the show 6. Lola Ramona - 10% off all new orders at the show 7. Ma Pin-Up Cherry - 5% discount off orders at the show 8. One Style - A variety of onsite-only special offers & prices tailor made for each customer.

9. Rainbow Tyger - 20% off at the show, free delivery + a pack of three tops to interested customers.

10. Sourpuss - 10% discount for orders written at the show 11. Supply Compass - £500 off our services for customers at the show or within a week afterwards.

12. Tatyana Boutique - 10% off orders over $2000. Plus all orders at the show will receive a Tatyana Welcome pack with their order.

13. Unique Vintage - 10% off orders for first time customers. 5% off all orders written at the show + a FREE Unique Vintage Tote Bag (with order) while stocks last.

14. Zoe Vine - Free shipping with all orders.

15. UK Apparel - 5% off all orders at the show.

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This cute brand started with the pressing of a single flower, which ended up turning into an addiction! They love to showcase the inner beauty in the art of pressing flowers & want to share this with the rest of the world. It makes sense that this natural beauty, created by mother nature, should decorate peoples faces. Face Floral’s mission is to transform every face into a stunning, botanical masterpiece. Their intricate & beautiful blooms are easy to apply to faces and bodies.

In a world conscious of the impact of eco-footprints, they’re hugely proud that Face Florals offers a fantastic eco-alternative to the market place.

Just real flowers, nothing artificial. So even if their customers dance into the early hours of the morning at a festival, and a flower floats off their face onto the ground it will leave no unnatural trace.

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BRAND FEATURE

PA S T E A S E SEXY FUN FREEDOM

COURTESY OF PASTEASE

Todd & Stephanie Prather are the special partnership behind the pasties brand Pastease. We asked Todd some questions to gain some further insight & here’s what he had to say: LE: How would you describe the ‘Pastease’ ethos?

Sexy Fun Freedom, of course! More than just a product, it’s a feeling of empowered & liberated beauty that overcomes a woman when she dares to do ‘sexy’. When she truly feels gorgeous she radiates it outward. It’s even contagious or magnetic.

Ultimately, Pastease products are a simple conduit to summon the goddess in every one of us.

LE: What’s most important to you & the brand?

Freedom to pursue the ideal you. We all paint that imaginary picture of how we’d like to be seen or appear at a given time or place. Pastease is your invitation & permission to make that your reality.

That’s regardless of how you wear them - whether it’s your own private indulgence for the OOTD, a glittering festival nymph or poolside with your BAE. LE: Where did you get the idea to start Pastease?

At first, it was a response to topless women being harassed & ticketed by officers at Lake Havasu. It made me so mad to see an officer of the law publicly shame a woman like that. This was my way fixing that problem for everyone.

LE: You’re so busy on your insta stories!

What motivates you to keep going?

Stephanie might say it’s the stream of letters of gratitude she gets from women inspired by her to give themselves permission to feel good in their skin.

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out in our virtual world so she strives to put that out there. It’s true! We can all be real AND sexy. Yes, we put up some beautiful, polished photography along with casually gorgeous everyday selfies & some fun stuff too. But it’s all with the same message that the spectrum of beauty is vast with everyone in between.

LE: What can buyers expect from your new collection?

I couldn’t honestly tell you. We’re constantly adding to the line as inspiration strikes. =) LE: Where does your inspiration come from?

Stephanie is my muse. Our minds synchronize on new ideas spurred by gaps we find in our markets.

Often she’ll come to me with something she’d like to see and we’ll whittle it down to the perfect design … or we’ll both stand over our designer and poke and prod at an idea until it clicks.

LE: Who is Pastease’s customer demographic?

People with breasts & some without.

LE: What kind of stores stock Pastease?

Clothing & lingerie boutiques, costume, party, novelty & even some adult stores.

LE: Which brands does Pastease ideally sit with in stores?

You’ll often find J. Valentine, Roma & Tyes by Tara nearby!

Go see them at booth 204 at LondonEdge Las Vegas. www.pastease.com 35

RETAILER FOCUSES

POWERSTORES 01 01 AP PL EJ AC K STORE - EDINB U RGH S C O TL AND An original member of the LondonEdge VIP buyer gang is Applejacks based in Edinburgh. 20 years on, Applejack still stands strong. Owner Jacqui Hardy captures the essence of this stalwart business.

“ We’re based in South Bridge, Edinburgh, in the heart of the old town & have been in business since 1998. Our merchandise is intentionally varied & includes brands such as T.U.K, Manic Panic, HexBomb, Pop Soda, Banned, Hearts & Roses, Fearless Illustration, New Rock, TUK, Joe Browns & Nemesis Now. We’re proud to offer a huge range of clothing, footwear, bags, cosmetics & accessories.

We’ve been coming to London Edge since Edge started & have sourced numerous new suppliers from LondonEdge over the years, most which I still deal with season after season.

I really enjoy coming down to the show to see the new collections first hand. By seeing the products at the show it gives me ideas & inspiration for collections & instore displays. It’s always good to deal with suppliers face to face.”

Learn more about this successful retailer at www.applejackstore.co.uk 02 CARAMBA SHOP - S PAIN Caramba Shop is a successful Spanish retailer celebrating their 30th anniversary next year! With 3 bricks & mortar stores, it’s the ideal choice for lovers of rock, punk, heavy metal, gothic, rockabilly, pin-up & bikers. We asked Ivan for the secret of their success: “We’re in Vigo in NW Spain & stock clothes, shoes, boots & accessories plus we’ve got tattoo & piercing 36

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studios in each store. We started going to London in 1987 for the “London Show” & have been going to LondonEdge for 10+ years.

Coming to LondonEdge keeps us connected with the latest news & current trends. We always discover great new suppliers for our stores & we love to see the new products from our regular suppliers face to face.

We buy lots from Jawbreaker, Banned, New Rock, Alchemy & Spiral as well as OSX, Pop Soda, Hearts & Roses, Rumble59 & Hyraw.

Coming to LondonEdge keeps us up-to-date with news & introduces new suppliers. It’s important to maintain a personal, face to face relationship with our suppliers to talk about their year.”

Learn more about this successful retailer at www. carambashop.com

elsewhere. We visit most of our big brands in their showrooms & visit the shows to search for new collections & connect with everyone we email throughout the season!

Vixen. The list could go on ...

We love so many brands & styles … the elegance of Pretty Retro or Miss Candyfloss & the prints from Victory Parade, while Collectif & Unique Vintage have it all. And one-of-a-kind brands like Y.R.U!

Learn more about this successful retailer at www. manillusion.no

0 3 SU C C U B U S - N E T H E R LA N D S A favourite VIP member of the Edge family is Succubus from the Netherlands. We asked Arjan & Joyce to give us some insight into their journey:

04 M ANILLU S IO N - N ORWAY Oslo’s Manillusion, a loyal supporter of LondonEdge for years, is the perfect retailer for lovers of rockabilly, vintage, retro, pinup & burlesque. Owner Lise Karlsen shared her experiences.

“We just hit lucky 13 years! Season after season we’re amazed by the creativity. From Collectif to Irregular Choice, from Banned to Dr. Martens…

Our HQ is in picturesque Wormerveer with 2 brick shops in Amsterdam & Alkmaar then all over the world wide web with our websites www.succubus.nl, .com & .de.

We first visited LondonEdge in February 2005 & we didn’t know where to look first! Back then we did elegant darkwear &, having gradually moved to vintage-inspired, we still have a love affair with extreme styles.

LondonEdge is our most important tradeshow because of the number of brands that can’t be found

The best thing is that Edge keeps alternative wear alive & kicking. They’re devoted to bringing in unique brands so we can make the streets a lot more interesting!”

Learn more about this successful retailer at www. succubus.com

“Manillusion is based in Oslo, in the hip area of Grunerløkka & is also online so have customers all over Norway & beyond. We stock lots of brands most popularly being Collectif, House of Foxy, Emmy, Miss Candyfloss, Unique Vintage, Tatyana & lots more.

I’ve been coming to LondonEdge since 2005! I’ve also been to Edge in Berlin, New York & Las Vegas.

I make sure I visit the show because it’s important to meet our brands face to face & to touch the clothes & accessories before we buy.

We’ve a passion for this marketplace! More of favourite brands are What Katie Did, Vintage Diva, Grace & Glam, Woody Ellen, Stop Staring & Voodoo

LondonEdge is super, as it’s almost a one-stop shopping place for retro shops like mine.”

0 5 S HO CK S T O RE - SWE D E N Shock Store from Malmo has been a well-loved regular since LondonEdge began. Sweden’s biggest alternative store, we asked buyer Linn Ekman for her insight: “Our physical stores are in Sweden whilst our web shop ships worldwide. Shock has been coming to LondonEdge for many, many years – it’s like a tradition. I personally have visited for the last 3.5 - 4 years!

It’s so important to see our suppliers’ new collections in real life which means it’s essential to visit the show.

Not only that but sourcing new brands & products is critical because we must add something new. The new stuff is important. By meeting our suppliers & making real contact with others we contact several times each season, it improves our business.

To name our favourite LondonEdge brands is to hard!

We love all the brands we stock! We can’t chose!

When we visit the show it also allows us to meet outside of the office & network in a relaxed atmosphere which is a good way to do business.”

Learn more about this successful retailer at www. shockstore.com

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s ee our exciting new r an ge:

YOUR ALTERNATIVE FASHION STORE TO BUY & SELL LondonedgeNOW is the digital incarnation of the world-renowned fashion trade event LondonEdge.

Launched at the millennium, LondonEdge is a permanent fixture on the international lifestyle fashion calendar.

In between shows, store buyers will be able to source, view & order multiple collections via one single platform rather than the inconvenience of ordering from multiple individual brand digital storefronts.

Trade shows in real life are still a critical element in the process of sourcing and buying products in the 21st Century but, alongside this, sourcing & buying merchandise is done online between shows.

Sitting in partnership with the internationally recognized show LondonEdge, LondonedgeNOW will provide retailers around the world with access into new and trusted designers, manufacturers, wholesalers and agents with the purpose of building a digital showroom and meeting place from which to buy & sell.

Launched in February 2018, businesses can register to buy or to sell at: www.londonedgenow.com

For further information about the launch contact operations@londonedge.com / +44 (0) 116 279 5179.

Entirely free for retailers to use, the service is also free of charge to companies who exhibit at the LondonEdge show. Designers, manufacturers and wholesalers who can not exhibit at the next LondonEdge show can still be involved for a monthly fee. We’d love to speak to you about the opportunity so, for further information, please contact carole@ londonedge.com or +44 (0) 116 279 5179.

L O N D O N E D G E N O W. C O M

CONNECTING LIFESTYLE FASHION SUPPLIERS WITH FASHION BUYERS 38

j ew e l l e ry, acc e s s o r ie s, hom e d e c o r , gi f t s & m o r e ... l on do n edge:

27th - 28th january 2019

stand: m252 p432

e m era ld ven om R222

E - info@alchemygroup.com T - 0116 282 4824

obsidian kerttu facebook.com/obsidiankerttu/official

www.alchemyengland.com

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If undelivered please return to: Londonedge Ltd, Unit 35, Business Box , 3 Oswin Road, Braunstone, Leicester, LE3 1HR

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