STRATEGIC OBJECTIVE 3 - CONNECTING WITH THE PEOPLE OF LONDON
OUR PATRON
Reaching out to new supporters, educating people about our work and raising awareness of the fact we are funded by charity is vital to continue our life-saving service. 2019 was a landmark year as we celebrated our 30th Anniversary in a year-long campaign across our awareness and fundraising activities.
As our 30th Anniversary Patron in 2019, the Duke of Cambridge has been by our side for several milestones and events over the past year. In May we took part in The King’s Cup, an eight-boat sailing regatta launched by The Duke and Duchess of Cambridge to raise awareness and funds for eight of their patronages. We were proud to compete for the historic trophy, first presented by King George V at Cowes’ Royal Yacht Squadron in 1920, with celebrity historian Dan Snow leading our crew to an incredible second place and raising our profile at the prestigious event. The Duke of Cambridge also supported our joint work with Child Bereavement UK, to deliver bereavement support training for emergency air ambulance crews, doctors and paramedics. He spoke passionately in a special video message of support, drawing on his own personal experiences.
In November, to mark the end of our 30th Anniversary year, we hosted a star-studded Gala event at the Rosewood London. The Duke attended to celebrate with us, meeting more of our crew and a former patient, and gave a moving speech paying tribute to our service. It is thanks to our Patron’s support at key events like these that we have successfully boosted our awareness efforts and reached so many of our goals in our 30th year. We look forward to working closely with our Patron in years ahead, to promote our world-leading service and further connect with the people of London.
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